Addict Clothing Visual Timeline

A BRITISH STREETWEAR BRAND DESIGNED IN ENGLAND

THE BRAND HISTORY VISUAL TIMELINE

© 2013 Addict Holdings Ltd

ADDICT®

BRITISH STREETWEAR BRAND Addict is a British clothing brand in the streetwear/lifestyle genre based in the UK Established in 1996, the brand is widely recognised as the longest standing British Streetwear brand in the market today. Addict remains a design led company, producing all apparel designs, graphic material and product ranges in-house, with the focus on product quality, originality and function, staying true to the brand’s core values and letting the brand evolve naturally rather than bending to fit in with fashion.

The brand has built its reputation on a ‘less is more’ approach, producing good quality, clean, minimally branded, ‘real’ product that has wide crossover appeal with a strong emphasis on design detail, premium fabrics and quality manufacturing. The name ‘Addict’ representing peoples passions in life, positive addictions like music, art, design, board sports and an active lifestyle.

“Minimal branding, top quality materials and an array of high profile collaborations, Addict’s heritage speaks for itself spanning the divide between street and sport…” Menswear Buyer Magazine.

Addict was the brainchild of co founders designer Chris Carden-Jones and David Jefferies (sales) who’s common interests and shared influences help shape the brands unique appeal.

Inspired by pioneering US streetwear brands like Stussy, Freshjive, Fuct and X-Large and skateboarding, snowboarding and their surrounding cultures the idea was to create a streetwear brand built on quality and design but with a UK twist. Growing up in the UK and being heavily influenced by the birth of trainer culture and terrace casual sportswear in the 80’s and then military inspired brands like Stone Island and CP Company as well as a healthy obsession with outdoors gear brands like The North Face and Patagonia, this melting pot of tastes and influences helped define the look and feel of Addict, and specifically the brands outerwear styles very early on.

From humble beginnings with screen printed T-shirts and sweats garment dyed in custom colours the brand began making a name for itself in the UK independent store market and quickly progressed into cut and sew. A meeting with performance fleece fabric manufacturer Polartec led to a UK outerwear factory contact and in 1998 Addict launched its first ‘made in the UK’ outerwear collection. Through this UK based outerwear factory we were able to make jackets and fleece that worked like the performance outdoors brands but didn’t look like traditional outdoor clothing, it was this authenticity and quality that set the brand apart from other skate apparel brands of the time.

Addict went on to develop mens and womens product ranges across all categories including outerwear, sweats, jersey, shirts, denim, wovens, knits, luggage, headwear and accessories.

Throughout the years Addict went on to work with global giants like Casio G-Shock, Vans, Lucasfilm, Disney, Marvel, DC Comics and Microsoft as well as a string of cool, co-branded collaborations with some of the worlds most talented artists from music design, graffiti, illustration, comic book and street art. These relationships and projects formed a core part of the brands appeal and became an integral part of the brand’s DNA. Addict became established in the UK selling to the best independents and multiples including Size?, Urban Industry, Well Gosh, Kong, Natterjacks, Forum, Chimp and ASOS to name a few, and internationally sold in over 19 countries including Italy, Japan, Germany, Benelux, Hong Kong, North America and Russia and has a growing international e-commerce business. Addict Holdings owns the registered trademarks for Addict in class 25, 9 & 18 in the UK & EU, class 25 & 35 in USA/North America, class 25 in Japan, Hong Kong, South Korea, Australia and New Zealand.

What follows is a visual timeline of the brand’s activities and projects from conception to the current day…

ADDICT®

WORKING WITH GLOBAL BRANDS & ARTISTS As a forward thinking brand in it’s field, Addict regularly collaborates on specialist projects with a select range of globally renowned brands and artists to create exclusive, limited edition, unique products.

Whether with large global brands such as Casio G-Shock, Vans, THQ, Vango and Microsoft or core independent brands like Canadian based Endeavor Snowboards, New York’s Brooklyn Machine Works and California based Spy Optic all projects are executed and managed with careful attention to detail from the product itself right down to the custom packaging and labelling.

LICENSES WITH GLOBAL BRANDS Addict has teamed up via official licenses to create unique dual branded products with some of the worlds biggest entertainment brands including Lucasfilm for the Star Wars trilogy ‘icons’ artist series, Marvel Comics artist and mainline collections, Disney with the street art inspired BLOC28 ranges, DC Comics Superman and Batman and Panini with legendary Italian comic book artist Milo Manara.

These collaborations present classic, popular, global iconic characters re-interpreted in the Addict handwriting combined with the artists style to create desirable and collectible limited edition products.

COLLABORATION WITH CLOTHING BRANDS Addict have worked with some of the original pioneers of the streetwear scene at various times over the years. With the title of ‘The Originator Series’ Addict released iconic graphics customised and co-branded from Freshjive (LA), X-Large (LA), Fuct (LA) and its founder Erik Brunetti. The series paid homage to these pioneering Californian based brands ‘the originators’ who had been around since day one, who all played their part in defining and shaping the streetwear genre.

ARTIST SERIES PRODUCTS Specialist ‘Artist series’ T-shirt and apparel projects have been successfully produced with a select range of world class artists including visual futurist Syd Mead who’s many works include Bladerunner (1982) and Tron (1982), aswell as some of the most influential and talented designers, illustrators and graffiti artists practising today, UK typographic legend Swifty, Mode 2, INSA, She One, C-Law, Mitch, Goldie, Scrawl Collective, Mr Jago, Will Barras, OTwo, Mark Ward, Jon Burgerman, Guy Featherstone, Usugrow (Japan), Stash (US), Meggs (AUS), Hydro74 (US) and BJ Betts (US) to name a few. These projects create desirable limited edition ‘collectible’ pieces that connect directly to the intended target audience providing access to the artist through the tee shirts and to the brand through the creation of co-branded product.

1994 FOUNDATION

IDEA OF A BRAND The idea of starting a brand was Inspired and influenced by pioneering US streetwear brands like Stussy, Freshjive, Fuct and X-Large that took elements of skate, preppy, vintage and casual and mixed it up into this new style. There was a certain ‘can do’ DIY attitude about them and this was something we wanted to do from the UK. After many a visit to Bond International Store in Newburgh street, a hub of the early UK streetwear scene and many conversations and ideas later, the idea for Addict began to take shape…

1996 THE BEGINNING

ADDICT IS FOUNDED The brand and company is founded by Chris Carden-Jones and David Jefferies. The first logos are created and printed onto US bought in t-shirts that had been batch dyed to custom colours. The hang tags state “hand dyed originals” and the first finished products are sold to local stores. Product is flowed to friends who are skaters, DJ’s, artists, breakers, musicians and snowboarders

1997 BRANDING

STENCIL LOGO The Addict stencil logo is designed which is still used today as the brand’s trademark. The brand shows at Interseason and 40 Degrees trade shows and starts to grow the customer base with core independent streetwear and skate stores. The product offering expands into basic cut and sew, headwear and backpacks.

SKATE TEAM Addict skate team is founded with Paul Karta, Flynn Trotman and Peter King on vert. Addict host massive Bristol Skate Jam party at Bristol Skate park with competitions including pro skater Danny Wainwright, Matt Pritchard and Lee Dainton who both later become stars of Dirty Sanchez all set to the soundtrack of live DJ set by Metalheadz.

SPONSORSHIP Addict begin to support B-Boys Soopa J and Banksy as well as selected DJ’s, BMX riders and Snowboarders with product flow to grow the brand organically through the surrounding cultures.

ADVERTISING The first Addict adverts begin to appear in Sidewalk Surfer Magazine featuring Addict sponsored riders

1998 PERFORMANCE FABRICS

ADDICT POLARTEC FLEECE Addict is licensed to use Polartec performance fleece fabric. Addict start outerwear manufacturing with UK based factory Helco. Addict Zip System layering jackets designed

ADDICT TRAK SYSTEM Addict tech track suits made in Nylon Supplex are designed and sold to great success. Personalised versions for B-Boys Soopa Jay, Banksy and also the Addict Skate Team

ADDICT THINSULATE JACKETS Addict tech track suits made in Nylon Supplex are designed and sold to great success. Personalised versions for B-Boys Soopa Jay, Banksy and also the Addict Skate Team

ADDICT IN JAPAN Addict partner up with Calquinto Co as the official distributor for Addict products in Japan. Calquinto Co still distribute the brand today in Japan. Addict outerwear and luggage becomes very popular with the Japanese consumer, developing a solid fanbase. Calquinto Co still represent Addict in Japan today

RANGE LAUNCH

ADDICT WOMENS LINE The introduction of a womens Addict line begins with outerwear, fleece, sweatshirts and graphic tees. The designs are cut for girls and share fabrics with the men’s line.

1999 PERFORMANCE FABRICS

ADDICT SYMPATEX LICENSE Addict becomes the first streetwear brand to be licensed to use the performance fabric Sympatex. The lightweight waterproof and breathable membrane is used on the ‘Addict Sympatex Parka’ a 3 layer fully taped seam jacket available in black and Olive ripstop with RiRi military grade zippers.

ADDICT POLARTEC WINDBLOC Addict produce premium fleece styles in licensed Polartec Windbloc used by outdoors brands like Berghaus and Rohan. The first range of Addict Thinsulate by 3M winter jackets are launched

ADDICT HIKERPAK Addict produce the first bacpack called the ‘Hikerpak’ which is an immediate hit with skaters and street heads with its compression system, 3M reflective piping, pull on rain cover and branded waterbottle

2000 PERFORMANCE OUTERWEAR

ADDICT SYMPATEX CAMO PARKA Addict use French military issue Sympatex 3layer fabric to make the first Addict camouflage jacket. The fully taped seam jacket is bought from Supra in Portabello Road by Damon Albarn from Blur and worn in various magazine interviews.

ADDICT DOWN JACKETS The first Addict Down fill jackets are designed and made. The jackets feature a one way zip system hood which easily stows in one zip action, this later becomes the Method Zip hood.

ADDICT BEATS COLLECTIVE DJ Lee Jawa starts the ABC (Addict Beats Collective) nights in London featuring DJ’s Nicky from Bond & Rob Mac and Matt Smooth. ABC parties continue with Mr Thing, First Rate, Aim and Rodney P & Skitz

2001 RETAIL STORE

THE FIVE-O STORE Addict open a retail store in partnership with Andrew Lisle called ‘The Five-O Store’ to present a mix of contemporary designer brands and cool streetwear brands from around the world. The store would run for almost 10 years and stocked an impressive brand list including Levis Vintage, ONETrueSaxon, Maharishi, 6876, Griffin, Evisu, Red Ear, Stussy, Carhartt, Addict, Obey, Silas, Charizmatik, Belstaff, Barbour, Stone Island Denims, M’astrum, Garbstore, Victorinox and Penfield to name a few. Voted in FHM Magazines top 50 store 3 years running. Firmly established itself as a key image account

ADDICT RECORDPAK Addict Recordpak is designed with DJ Defikew and tested by DJ’s Matt Smooth, Rob Mac from London’s ‘Scratch’. The record bag carrying system is a multi functional DJ bag with 3 ways of carrying up to 72 records as well as compartments for headphones, mobile phone and spare cartridges for turntables. The bag is adopted by many well know DJ’s and at a retail price of £45 quickly becomes a firm favourite with the public

2002 INTERNATIONAL

ADDICT ITALY DISTRIBUTION Italy Distribution for Addict is taken on by Blue Distribution who also represent brands WESC, Sole Technologies and Obey

ADDICT RECORDPAK & WALKIE TALKIE TOURS UK Recordpak Tour featuring some of the UK’s best Hip-Hop talent, Rodney P & Skitz, DJ First Rate, Mr.Thing, DJ Yoda, MC Wrec to name a few. Followed by the ‘Walkie Talkie’ National Tour appearing at music events and clubs from Brighton to Glasgow.

RODNEY P

2003 COLLABORATION

ADDICT X G-SHOCK Addict and Casio G-Shock team up to produce the first Addict X G-Shock Co-lab camouflage model available in grey camo and green camo. Presented in a custom box with Addict branded moulded strap keeper. Limited to 150 per colour - total of 300 worldwide retailing at £150

COLLABORATION

ADDICT ARTIST SERIES 1 The first Addict artist series of t-shirts begins. The series features original artwork from the Scrawl Collective, Will Barras, Mr Jago, Steff Plaetz, Mitch, and Ben Swift. The t-shirts are custom made and panel printed, presented in a printed cardboard box with die cut Addict stencil logo lid.

GRAPHIC PUBLICATION

ADDICT VOLUME ONE BOOK Addict produces an in-house 156 page graphic brand book entitled ‘Addict Volume 1’. The book is published and released with 4000 copies featuring brand story, product ranges, co-labs, interviews with music sponsored artists including Rodney P & Skitz, Taskforce, London Elekricity, Mr Thing, DJ First rate, Aim and many more. Featured guest artists including Will Barras, Mr Jago, Steff Plaetz, Ben Swift, Scrawl Collective, Mitch and Swifty and co-labs with Vans and Casio G-Shock. The book is packaged with an exclusive mix CD

ADDICT VOLUME ONE MIX Packaged with the Volume 1 Book is the Volume 1 Mix put together by Feature Cast and featured original or exclusive tracks from The Nextmen, Rodney P & Skitz, Big Bud, Taskforce, DJ Yoda and London Elektricity.

ADDICT SPONSORED CLUB NIGHTS Addict Beats Collective nights started in Rukus in Bristol as well as nights in Birmingham, London, Leeds and Paris.

ADDICT E-COMMERCE STORE OPENS The first version of the Addict e-commerce online store opens selling direct to the end consumer

2004 ARTIST CAMO PRINT

ADDICT X MR JAGO Addict work with Bristol based artist Mr Jago to create the first custom artist camo pattern used for outerwear, luggage and headwear as well as custom sofa covers. Each product has a dedicated hang tag explaining the artists biog and inspiration for the design.

2004 COLLABORATION

ADDICT X VANS Addict and Vans work together to produce limited edition versions of the ERA and Slip-On featuring a custom all over print monogram of the Addict Icon. Each style is available in 2 colourways, Brown/Tan and Stone/Olive and are limited to 700 pairs per style worldwide. The co-lab is particularly meaningful as co founder David Jefferies has collected old school Vans since the 70’s

COLLABORATION

ADDICT & X-LARGE (LA) Exclusive Co-lab T-shirt with Los Angeles based US brand & streetwear pioneers X-Large. The co-lab entitled ‘JOINTS’ features both brands logos on custom made artist series tees available in 2 colourways and is a celebration of mutual respect between the two brands.

SOOPA J

COLLABORATION

ADDICT X U-DOX X C-LAW Addict and creative agency U-Dox known for their work with New balance, Nike and Adidas to name but a few present a co-lab tee designed by U-Dox Creative Director C-Law entiltled ‘The Coming of the U-Dox’.

ADDICT ARTIST SERIES 2 & 3 The artist series continues featuring new original artwork releases from Mitch, Swifty, C-Law, Ben Swift, Steff Plaetz and Will Barras. The seies is also released as a limited edition run of skateboard decks

GRAPHIC PUBLICATION

ADDICT VOLUME TWO BOOK Addict produces an in-house 182 page sequel graphic brand book ‘Addict Volume 2’ is created and released. 4000 copies featuring brand history, co-labs, music sponsored artists like DJ Cash Money, Aim, The Nextmen, Roots Manuva and London Elekricity, guest artist and co-labs with Mode2, Stash, She One, Ben Swift Mitch and Swifty. The book is packaged with an exclusive mix CD

DJ CASH MONEY

RODNEY P

ADDICT VOLUME TWO MIX Packaged with the Volume 2 Book is the Volume 2 Mix put together by Feature Cast and featuring original or exclusive tracks from Skitz & Roots Manuva, Aim, Rodney P, Big Bud, Blade, Gripper & London Elektricity

COLLABORATION

ADDICT & ZIPPO Limited edition col-lab with Zippo lighters with custom stainless steel and also matte black versions of the famous lighter presented in custom packaging

ROOTS MANUVA

2005 COLLABORATION

ADDICT X SHE ONE In 2005 Addict colaborate with London based artist She One commissioning him to create a bespoke repeat ‘camo like’ pattern using his unique expressive brush stroke style. Featured on key outerwear and sweat styles and accessories the pattern proves popular and becomes one of the defining unique looks of the brand

COLLABORATION

ADDICT X G-SHOCK FROGMAN The 2nd co-lab with G-Shock was a snow camouflage version of the premium ‘Frogman’ model, never before made available outside of Japan. The retail price of £250 was considerably higher than the first co-lab and was packaged in a numbered box. Known as the ‘Brazilian’ Frogman Addict version and produced in a limited quantity of 400 worldwide, it is widely regarded as one of the most sought after G-Shocks changing hands in mint condition for upwards of £1000.

RETAIL STORE

ADDICT STORE SOUTHAMPTON OPENS Addict opens the first Addict own brand retail concept store in central Southampton on the high street stocking the full range of mens and womens clothing and accessories as well as some key other brands like Stussy, Obey, MHI, WESC and Monster Paint.

ADDICT X THE NEXTMEN MIX The Nextmen create ‘Playing The Game’ exclusively for Addict. 4000 CD’s are distributed free as a marketing exercise. The Nextmen are widely regarded as the ultimate party set DJ’s travelling the globe with their MC, long time Addict collaborator and manager MC Wrec aka Jon Bailey.

UNIQUE PRODUCT

ADDICT METHOD ZIP HOODY The Addict Method Zip Hoody is launched. A zip system hooded sweat which stows the hood away in one action with an internal zip added to later models to tuck the hood away inside the garment.

Becomes the best selling garment in the collection for many seasons & is produced in many versions

COLLABORATION

ADDICT X STASH Addict co-lab artist series t-shirt design with legendary New York graff artist Stash

COLLABORATION

ADDICT ARTIST SERIES 4 Addict co-lab artist series including works by The London Police, She One, Swifty, C-Law, Mitch, Mr Jago, Will Barras, Steff Plaetz and Ben Swift

2006 COLLABORATION

ADDICT X SWIFTY Addict collaborate with legendary typographic designer Swifty, famous for creating logos and identity for record labels Mo’ Wax, talkin’ Loud and creative head behind Straight No Chaser magazine. Swifty’s obsessions with all things camo and hand rendered type inspires the ‘Swift Camo’ bespoke Addict pattern design used on outerwear, sweats and accessories

COLLABORATIONS

ADDICT X RODNEY P Co-Lab with Rodney P and designer Guy Featherstone to celebrate the launch of Rodney P’s album ‘The Future’ featuring the distinctive sleeve art designed by Guy Featherstone. Custom box packaging

ADDICT X U-DOX X LEWIS STERLING X C-LAW JACKET Co-lab jacket designed with UK brand Lewis Sterling, and then creative head of U-DOX & Crooked Tongues C-Law. 3 Layer taped seam construction, packaged in a hexagonal card box with carry handle

ADDICT X SYD MEAD Co-lab with ‘Visual Futurist’ and concept artist Syd Mead famous for amongst other things being the creative for arguably 2 of the most iconic films of the 1980’s, designing the light cycles for TRON (1982) & the vehicles and city scapes for Ridley Scott’s BLADERUNNER (1982). Packaged in custom box

ADDICT X ENDEAVOR SNOWBOARDS Co-lab with Vancouver based Snowboard company Endeavor featuring 4 Addict Camos with dual Addict and Endeavor branding on their premium Snowboards. The boards retail at £350 Limited to 50 per camo

ADDICT X SPY OPTIC Addict Co-lab with cool Californian eyewear giant SPY Optic and artist Mr Jago - featuring Addict Jago Camo on their infamous ‘Soldier’ Snowboard goggle. Limited to 300 pieces worldwide

ADDICT X MICROSOFT The team driving the Zune launch for Microsoft approached Addict to make 1000 co-branded packable ‘Base Anoraks’ as part of their marketing campaign as well as custom Zune designs and packaging

ADDICT X MR JAGO CAMOBOT Addict release ltd edition vinyl figure designed by Mr Jago. The Camobot was manufactured by AdFuncture Workshop. Ltd to 300 per colour in 4 colours. Jago Night Camo is also released on key outerwear styles

ADDICT X NEW ERA Addict & New Era release 59Fifty’s featuring Addict camo and dual branding & raised stencil logo styles

Addict ® X Endeavor Snowboards Limited Edition Camouflage Series Limited to 50 of each board worldwide 161 cm - Addict C-Law Camo™ by C-Law at U-Dox x 50 157 cm - Addict She Camo™ by She One x 50 153 cm - Addict Jago Night Camo™ by Mr Jago x 50 151 cm - Addict Swift Camo™ by Swifty x 50

www.addictclothingco.com www.addict.co.uk www.endeavorsnowboards.com Board graphic design by Addict Frontline Studio™ © 06 Manufactured by Endeavour Snowboards in Canada

2007 COLLABORATION

ADDICT X SHE ONE X SOFTSWITCH Addict team up with tech manufacturer Softswitch. The 3 Layer taped seam jacket had integrated SOFTSwitch technology for iPod and MP3 use controlled from printed symbols on the sleeve. The jacket also featured a new all over print pattern designed by She One

CONCEPT STORE

ADDICT LONDON STORE Addict opens it’s first flagship branded store in Earlham Street Covent Garden, London sharing the road with Adidas Originals, Carhartt, Stussy and Volcom. The store was fitted out by retail architects Brinkworth and included a custom made rail system made out of 60mm steel oval tube, powder coated and laser cut with the Addict stencil logo. The store also featured a giant 25ft lightbox displaying Addict artwork

ADDICT X THQ ‘SAINTS ROW’ Addict collaborate with video game giant THQ on a limited edition release of their SAINTS ROW Video game. 10,000 limited edition boxed sets were created with a custom Addict X She One X Saints Row t-shirt inside. The edition sold out in 2 days.

ADDICT X MODE 2 Co-lab T-shirt with the Berlin based legendary UK graffiti artist Mode 2. The design is part of the artist series which also includes works by Mitch, Mr Jago, She One, Will Barras

ADDICT X ONE TRUE SAXON Addict collaborate with Nottingham based brand ONETrueSaxon featuring customised Saxon ‘Knight’ logo. Supplied in presentation box.

ADDICT X SWIFTY ‘DIGGIN IN THE CRATES’ & SWIFT CAMO Co-lab featuring iconic record label designs by Swifty customised for Addict from Man from Uncle to Escola Do Jazz. Presented in 12” card record box. 4 colour Swiftt Camo is used on key outerwear styles

ADDICT X SPY OPTIC 2nd Co-lab with cool Californian eyewear giant SPY Optic and artist She One - featuring Addict She Camo on their infamous ‘Soldier’ Snowboard goggle. Limited to 300 pieces worldwide.

ADDICT X PART TIME HEROES MIX The Part-Time Heroes create ‘Sound System’ exclusively for Addict. 4000 CD’s are distributed free as a marketing exercise. The 4th mix CD in the Addict Beats Collective Series

ADDICT FRONTLITE JACKET Addict release a lightweight, fully technical 2.5Layer taped seam jacket which comes packed in a tube

ddict.co.uk www.addict.co.uk www.notbadforagirl.com

2008 COLLABORATION

ADDICT X BJ BETTS X C-LAW Outerwear Co-lab with Crooked Tongues C-Law and US famous tattoo artist and ‘master of the script’ BJ Betts. Custom artist designed all over Rose and Thorn print on 3 Layer taped seam Addict C-Law jacket

COLLABORATION

ADDICT X STAR WARS

ADDICT X VANGO Addict Co-lab Festival Tent with Vango technical outdoor company. Custom printed Addict She Camo version of the Vango Sigma 200 a fully tech 2 man tent. Limited to 300 worldwide

Limited edition co-lab MethodZip hoody™

Before Adidas Star Wars there was Addict X Star Wars. 3 officially Lucasfilm licensed tee designs by UK illustrator Mitch featuring Stormtrooper, Biker Scout & Boba Fett. The co-lab was launched at the Addict London store & featured an appearance by the actor Jeremy Bulloch who played Boba Fett in the original trilogy films as well as members of the 501st Garrison dressed as each of the 3 characters.

PHOTOGRAPHY BY ETHEL

ADDICT X MODE 2 ‘XXX SERIES’ Co-lab T-shirt series with the Berlin based legendary UK graffiti artist Mode 2 featuring his ‘provocative’ sketches which had beome infamous through the exhibition ‘A Matter Of Taste’

ADDICT ORIGINATOR SERIES Co-lab with 3 of the original pioneers of streetwear - US brands Freshjive, Fuct and X-Large. The series features customised iconic graphics from each of the three brands. The series pays respect to the brands that were largely responsible alongside Stussy in creating the streetwear genre

ADDICT X SWIFTY ‘DIGGIN IN THE CRATES 2’ Co-lab featuring iconic record label designs by Swifty customised for Addict from ‘Skoolin’ Da Jazz’ to ‘Brazillian Love Affair’ and ‘Far Out in Dub Space’. Presented in 12” simulated vinyl record box.

ADDICT X THE NEXTMEN MIX 2 The Nextmen create ‘The Yoga Mix’ exclusively for Addict. 4000 CD’s are distributed free as a marketing exercise. The 5th mix CD in the Addict Beats Collective Series

ADDICT X NOT BAD FOR A GIRL Addict Womenswear Co-Lab with Karen Jane’s London based label ‘Not Bad For A Girl’ featuring bespoke all over print artworks designed by Karen Jane on Addict outerwear and custom Sweat MethodZip Hoody’s

www.addictclothing.ca sales@addictclothing.ca T. 604 677 6800

Addict® X C-Law

nik

2008 COLLABORATION

ADDICT X SYD MEAD SPECIAL EDITION Addict team up with ‘Visual Futurist’ Syd Mead to create two technical taped seam shell jackets featuring repeat patterns using illustrations taken from Syd Meads extensive catalogue of concept art. One of the jackets features the blue print schematics for the Battletank from the film Tron

COLLABORATION

ADDICT X ONE TRUE SAXON Outerwear Co-lab with Nottingham based brand ONETrueSaxon. Taped seam Frontlite jacket featuring bespoke ‘Reed fence’ pattern designed by ONETrueSaxon.

ADDICT X ERIC BRUNETTI & GRAVE ONE Co-lab tees featuring art from Erik Brunetti the founder of LA based streetwear pioneering brand Fuct and the art of LA based gang writer Grave One

ADDICT X STRAIGHT NO CHASER MAGAZINE Co-lab tee series to celebrate 20 years of Straight No Chaser magazine featuring typography and logo styles taken from the cutting edge and highly influential UK based New Jazz/Black/Electronic music Battletank publication designed by Swifty and Mitch

with Syd Mead dict logo pullers. e yoke print.

ADDICT X TRON

0D nylon tricot scrim.

Addict X Syd Mead Battletank Jacket

Addict DENIM ®

Concept art from 1982 for Tron

M8808

The ‘Battletank’ print uses the orignal early concept art sketches for the Tank in the cult film Tron (1982).

Syd Mead writes, “The tank featured in Tron started as a quick review of the images which instantly say ‘tank’.

The characteristic shape of treads, turret and gun were then pre-proportioned and re-combined to create the sleek vehicle shown here. The elevation and plan view (used in the jacket print) drawings were used to produce the final computer generated solid image.”

A real special and very personal edition for us here at Addict! Fully taped seam waterproof 3 layer lightweight shell jacket which features ‘Battletank’ print, Syd Mead’s original concept sketch for the Tank in Tron.

Hood features moulded peak detail. YKK waterproof zips. Internal i-pod/MP3 pocket. Pit zips. Inside yoke print.

Icons Tee Series featuring 4 mainWith characters from thewe1982 filmtheTRON 12 uniquely styled close approval from Syd Mead have worked plan view of thecolour battletank into an all over repeat which illustrations includes Syd Mead’s unmistakable signature.

15

by Mitch on custom tees presented in special box packaging

Union finishing…

Premium denim combined with premium manufacturing, the Addict® jeans range has been completely redesigned for spring summer 2008.

Four brand new fits complete with new premium denim fabrics and trims have been introduced around familiar names; the Lowride, Premium, and Camo jeans have all undergone radical transformations

right down to the new olive Addict® Icon logo printed herringbone pocket bags. The introduction of the Union jean sees the slimmest fit we have produced to date. Real leather back patches, Union finishing and four premium quality denim fabrics are topped off by high spec laundry techniques and hand finishing.

100% nylon 3 layer fabric with hydrophilic lamination. 3 layer fabric construction with 30D nylon tricot scrim.

Performance: WP10000/MVP10000 Sizes S

M

L

XL

XXL

Colours Battletank

ADDICT X SHE ONE STUDIO Series of 3 guest artist custom tees featuring work from She One’s Black Atelier Studio, available in black white and red only

ADDICT STORE BRIGHTON Addict opens a third retail concept store in the lanes in Brighton. The store features the bespoke Addict rail system and original art on the walls by She One and also stocks Vans Vault and Stussy

ADDICT DENIM Addict work with world renowned Denim manufacturer ‘Union Apparel’ on a mens and womens collection of denim styles including Japanese red selvedge from the famous Kiahara Denim Mill in Japan

A D D ICT ICO N S E R IES II BY M ITCH

Addict ® X Mitch Icon Series 2 We join forces with Mitch again to bring you the next installment of the ‘Icons’ series, yet another exclusive…

ADDICT X NOT BAD FOR A GIRL 2 2nd Addict Womenswear Co-Lab with Karen Jane’s London based label ‘Not Bad For A Girl’ featuring all over print artworks designed by Karen Jane on Addict t-shirts and custom Sweat Method Zip Hoods

‘Icons Series 2’ features portraits of the main characters and vehicles from the ground breaking computer animated movie TRON (1982) written and directed by Steven Lisberger with all concept art designed by Syd Mead.

Arguably one of the most original films ever made, and the first to combine pioneering computer animation with real film and actors, TRON’s cult status still remains strong over two decades after its release.

Mitch’s unique signature illustration style accurately captures the essence of the film and its main characters, Tron, Flynn, Yori and Sark, as well as some of Syd Mead’s most memorable vehicles, the Recognizer and Light Cycles making this a truly collectible one off box set.

back print detail

Offiicilly licensed by Walt Disney who had the foresight to back the film this set of tees documents one of the true gems of our time…

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MITCH Interview - Early influences?: As a tiny child - Ralph McQuarrie (Star Wars chief illustrator). As a schoolboy - Henry Chalfont & Martha Cooper’s ‘Subway & Spraycan Art’ books and as a youth - Ron Lim (Silver Surfer/Marvel comics’ penciler)

How do you chose clients?: They choose me! Thankfully most jobs originate from a certain artistic mutual appreciation. Who’ve you worked for…?: Couldn’t possibly list them all, its been over 10 years!

When did your portrait style that’s so recognisable first surface?: It was born from necessity. I was looking for more than just ‘the photo and some type’ approach, which has been a music industry standard for so long. So I developed an illustration style that was both ‘painted’ and realistic. Somewhere between graphics, graffiti & comic book. The first time this style made it to print was on Sie’s ‘Lost Control’ LP & 12” for Pussyfoot Records in 2002. It later became synonymous with the Amp Fiddler ‘Waltz of a Ghetto Fly’ campaign from 2003 onwards.

Have you ever worked in conjuction with other artists if so what on?: I’ve been involved in some excellent group shows such as: Candela Festiva, Puerto Rico - with the Chaser crew (Swifty & Mode 2) Miami Vices/Art Basel, Miami - with Doze Green, Swoon, Jose Parla (& many others). Loud Graphix, Berlin - with Delta, Machine, Parra (& many others). I’ve so collaborated on cover artwork for We Love You & Blak Twang with Banksy and not forgetting the Addict ‘joint’ T’s with Swifty!

How do you describe your technique?: Essentially its a hand done ‘vectorisation’ process, with spray-paint dribbles! What’s the significance of THE drip? it’s almost like a signature within your work?: Its become a signature by default. I’ve tried lots of other drips....but I guess ‘that’ drip always seemed to finish the illustration so well. Perhaps its the perfect drip?

Just how influential do you think films like Tron have been in the design/graphics/popular culture?: Films like Tron are pretty much essential. There’s certainly a resurgence in retro - CAD right now. Perhaps most credit is due to Syd Mead - without his influence I think the visual landscape of today would be a very different place.

Apart from your work with Addict do you work solely in the music business?: Design for music has kept me busy for the last 10yrs: cover artwork, websites, event visuals, music video etc.

More recently however, things have become even more diverse: including more ‘signature’ products, advertising projects, art shows & some cheeky ‘viral’ marketing.

Most respected?: I gotta say the best show of paintings I’ve seen recently was Futura and Jose Parla’s ‘Pirate Utopias’ exhibition at Elms Lesters (July 07) Art was often thought of as a doss at school, what advice would you give to the kids these days who might have this attitude?: Personally I would always look forward to art at school, but I gotta say - I sometimes caught up on some sleep during art history lessons! I would advise any ‘bored by art’ kids to watch an old documentary film from the 80’s called Style Wars - that might inspire them a little more than ancient portraits of religious icons & rich people!

How important is pen and paper still to you before you go to the mac?: There’s lots of really talented digital artists out there, but its easy to get trapped in a world of plug ins and filters. I always get new ideas from painting & doodling. Also its much harder to copy a ‘drawing’ style.

Finally, your top five films of all time…: That’s a hard one........ in no particular order: Akira, all Star Wars films, Blade Runner, Tron, 2001, Caddyshack, Alien, Night Watch, Sleeper.........is that more than 5?

Check out Mitch’s work at myspace.com/mitchybwoy and online for Tron at www.tron-sector.com and www.disney.com

Mitch Icon Series II - Flynn & Yori M812M Addict Icon Series II illustrations by Mitch 100% cotton 180g jersey

2009 COLLABORATION

ADDICT X MITCH CLOWN GIRLS Artist co-lab tee series Addict commission Mitch to create the ‘Clown Girls’ - female clowns sinister yet mixed with the allure and attraction of classic 1950’s Pin Up Girls

ADDICT X BROOKLYN MACHINE WORKS Addict work with New York based bike manufacturer Brooklyn Machine Works on a limited edition 24” Crusier with hand painted frames by She One, special die cut Addict branded crank and branded embossed rubber hand grips

ADDICT X BOND INTERNATIONAL T-Shirt co-lab with London store Bond International. One of the reasons why we started the brand - Bond International was the first store in the UK way back in 1989 to stock Stussy and other US streetwear brands like X-Large and is widely recognised for pioneering the streetwear scene in the UK.

ADDICT X ROGUE STATUS Addict collaborate with US based streetwear brand Rogue Status / DTA. A reversible MethodZip Hood Windcheater and a premium Board Short with wax comb and full all over print of Rogue Status infamous ‘Gunshow’ design. Both styles limited to 500 pieces worldwide

ADDICT X ENDEAVOR SNOWBOARDS 2nd Co-lab with Vancouver based Snowboard company Endeavor featuring a set of 4 colourways of Addict She Camo 2 on their premium Snowboards. Limited to 150 per colourway. Retail £350

ADDICT ARTIST SERIES Feat legendary London Hip-Hop club night SCRATCH, art from Guy Featherstone of Weiden & Kennedy, Andy Votel known for his work for Grand Central & Fat City Records plus art from She One & 24 Kilates

ADDICT X C-LAW X SHE ONE SAMURAI JACKET Limited edition ‘Samurai Jacket’ co-designed by C-Law and with a bespoke all over print ‘Caligamo’ pattern designed by C-Law and She One. Fully technical snowboard jacket with snow skirt and taped seams

ADDICT X SWIFTY ‘ALL THAT JAZZ’

Music based T-Shirt co-lab featuring Swifty’s jazz, Flip & Tripp and forward the bass famous flyer graphics

ADDICT X BLOC28 BY DISNEY Addict are approached by Disney to launch a European specific version of their premium street art inspired Mickey Mouse brand BLOC28. Featuring some of the worlds heavyweight graffiti artists and illustrators including David Flores, Mear One, Chaz Boroquez, Slick and Greg Simkins.

GLD GROUP INVESTMENT GLD Group acquire a 50% stake in the brand

2010 COLLABORATION

ADDICT X MILO MANARA Addict worked with World famous Italian comic book illustrator Milo Manara on a set of 4 tees bearing Addict customised illustrations of Manara women. The set of 4 tees was produced under license from Panini who manage Manara’s extensive back catalogue of work

ADDICT X SHE WORLD SERIES Artist co-lab tees curated and co designed by She One featuring global talent from Crash (US), Kami (Japan) and Nick Walker (UK)

ADDICT X CROOKED TONGUES Addict team up with the infamous, original sneaker resource ‘Crooked Tongues’ for their tenth anniversary.

Entitled ‘Northwest X Northwest’ the co-lab features Mountain Jacket design with ex Crooked Tongues creative director & Adidas Originals lead designer C-Law and Portland based illustrator Joseph Arrow

ADDICT X MEGGS Co-lab Tee series featuring Melbourne based Australian artist MEGGS. As huge fans of his incredible stencil work and large murals as part of the ‘Ever Fresh Crew’ drew our attention to him and we worked on a very colourful large panel print tee range.

ADDICT ARTIST SERIES Addict work with the cream of UK talent on a set of 4 tees by Jimi Crayon, Disco Tek, ATG (Ahead Of the Game) and Shogun

ADDICT X HEADPHONE SMILEY The upside down headphone Smiley graphic is created and becomes a top selling print. Is subsequently widely copied by various brands and retailers

ADDICT X PELE SPORTS Addict team up with global footballing icon PELE to create a range of footballs to celebrate the 2010 World Cup in South Africa. The footballs feature the all over She Camo print and come in 4 colours

ADDICT X SWIFTY ‘SKATE KINGS’ Co-Lab Tee series by Swifty featuring iconic re-interpretations of some of the most famous skateboard logos and graphics from the 70’s

ADDICT BEATS COLLECTIVE HEADPHONES Addict launch a range of headphones called ‘Uprock’ under the Addict Beats Collective name. The 40mm diameter Headphones are worn and promoted by The Nextmen and The Part-Time Heroes

ADDICT & SNIPES GERMANY Snipes start to represent Addict in Germany, selling the full mainline collection and license ranges

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2011 FOOTWEAR

ADDICT FOOTWEAR BY C-LAW Addict footwear is launched. Designed by Chris Law aka C-Law, founder member and Creative Director of Crooked Tongues and creative agency U-Dox. Chris had spent 4 years as lead designer for Adidas Originals handling new model development and also co-labs with the likes of Snoop Dog, O by O David Beckham with James Bond of Undefeated, House Of pain and Method Man to name but a few. The models and sole units had a shoe/trainer hybrid approach with C-Law’s distinctive hand writing and style

ADDICT APPLE ACCESSORIES Addict create bespoke iphone 4 and ipad hard shells with artist camouflage all over prints. The hard cases are matte laminated with soft touch rubber finish coatings. Packaged in custom box.

ADDICT 1965 2 IN 1 PARKA Addict AW11 collection is launched with the ‘1965 Parka’ as the feature piece of the range, a two jackets in 1 arctic parka with detachable zip out goose down liner jacket

ADDICT X C-LAW X FOOT PATROL Addict X C-Law footwear and outerwear styles as well as a special Footpatrol colab tee launch at London’s infamous Footpatrol on Berwick Street. Foot Patrol is one of the most respected trainer stores in the world today. We also shot a video interview with C-Law talking though his 400 strong trainer collection

ADDICT X SHOGUN Artist tee series featuring the works of vector master illustrator ‘Shogun’ entitled ‘Symbols of Power’ depicting Japanese Hannya masks and eastern mythology

ADDICT X UK RAPPER DEVLIN Addict team up with UK rapper Devlin to make a video and photoshoot of the Addict AW11 outerwear collection. Devlin fresh from his Bud Sweat and Tears album and touring with Jessie J took time out to model some of the key jackets from the collection and for a filmed interview

ADDICT X MARK WARD London based artist Mark Ward’s work for the likes of Stussy, Gimme Five, Adidas, Burton Snowboards and Nike have gained critical acclaim. Entitled ‘Fresh produce’ the series featured 3 custom illustrations

ADDICT X SHE ONE PHOTO SERIES Artist tee series with She One featuring photographs of his early works ‘in situ’ - presented as black and white images printed on custom tees with each image given its own CMYK colour hit

ADDICT X MITCH CLOWN GIRLS 2 Due to the success of the first Clown Girls Series, Addict team up with UK Illustrator Mitch once again to release a second set of the now infamous ‘Clown Girls’ pushing the provocative ever so slightly more

2011 COLLABORATION

ADDICT ARTIST SERIES The artist series continues with works from London based tattoo artist Josh Sutterby, giving a nod to the era of 70’s skate graphics and also works from London’s Kids Love Ink tattoo artist Charlie Shazer

ADDICT X C-LAW TWISTED TEAM SERIES Addict work with C-Law to present a ‘team parody’ collection depicting fictional American league teams under the title ‘Twisted League Of America’

ADDICT X SWIFTY SPRAY SERIES Addict work with Swifty to create an artist tee series derived from his spraycan art installations. Based on spray companies from the American past. Presented on vintage washed premium peached custom tees

ADDICT X C-LAW X ENDEAVOR SNOWBOARDS Limited edition co-lab snowboard. The ‘Colour’ model features the new C-Law.02 camo pattern designed

by C-Law. Available in 3 sizes each size in a different colour. Limited to 25 per board retail £450

ADDICT X STAR WARS ICONS SERIES 2 Eagerly anticipated sequel to the first ‘Icons Series’ officially licensed tees. Mitch returns once more to put his twist on the Star wars original Trilogy’s AT-AT Pilot, Snowtrooper, and Boba Fett

ADDICT & FREESTYLE DISTRIBUTION RUSSIA Freestyle Distribution start to represent Addict in Russia as distributors of the Addict ranges

2012 ADDICT X THE KDU Addict team up with Brooklyn based creative agency The KDU (Keystone Design Union) who’ve worked with some of the worlds largest brands to collaborate on a series of tees using the KDU’s graphic identity

ADDICT X MARVEL COMICS Addict team up with Marvel Comics to produce a ‘mainline’ Varsity inspired collection featuring SpiderMan, Captain America, Thor and Iron Man across tees, sweats, jackets, headwear and accessories

ADDICT X MITCH EUROGIRLS Addict and Mitch team up to produce a ‘Euro 2012’ Football inspired version of ‘Clown Girls’. The set featured pin up style illustrations England, Italy, Germany & current World & European champions Spain

ADDICT BEATS COLLECTIVE CAMO HEADPHONES Addict release a limited edition series of the ‘Uprock’ headphone in 3 of the original Addict artist camouflage patterns. Presented in custom packaging and finished in a soft touch matte rubber coating

©Daniel Tengs

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2012 COLLABORATION

ADDICT X INSA Addict work with infamous British artist INSA famous for his ‘INSA Heels’ paintings and ‘Girls On Bikes’ photographic project. INSA has worked with Nike, Oki-Ni, Kid Robot, Red Bull and Kangol to name a few.

Addict produce a set of 3 artist series custom tees with large photo prints featuring 3 of the London girls, Vicki, Layla and Emily from the ‘Girls On Bikes’ exhibition

ADDICT X MISHKA The New York based brand by Greg Rivera has become one of streetwears most unique brands with a global reach. The tees featured iconic Mishka logos the ‘Death Adder’ bear and ‘Keep Watch’ eyeball converted with Addict text & camo prints, the series also had a guest tee by Mishka artist Lamour Supreme

ADDICT X ASTON MARTIN Addict link up with Aston Martin to camo wrap 3 of their Sygnet cars to make the road trip to Snowbombing in Austria. The cars lead the convoy and were used during the event to shuttle VIP’s to the slopes

ADDICT X MR FAIZER Addict link up with UK grime rapper Mr. Faizer to shoot the SS12 lookbook followed by a location shoot for the AW12 outerwear, sweats and shirt collections

ADDICT X STAR WARS ICONS SERIES 3 Mitch returns alongside Shogun to put their unique talents to work on the Star Wars Original Trilogy’s Darth Vader, T.I.E Fighter Pilot, Snowtrooper, Princess Leia, Boba Fett and R2-D2 & C-3PO

ADDICT X THE KDU PART 2 The second co-lab between Addict and the Brooklyn based creative agency The Keystone Design Union, presented vintage ‘bomber side art’ inspired art on tees & sweats featuring the Duck, Wolf & Tiger logos

ADDICT X MILO MANARA RELEASE 2 & 3 The second and third release between infamous Italian comic book artist Milo Manara and Addict, turns up the heat with some provocotive illustrations taken from Manara’s extensive back catalogue of work

ADDICT X PETER O’TOOLE Artist tee series featuring the works of Huddersfield based Illustrator/designer Peter O’Toole who’s works have graced the likes of ‘the Casual Connoisseur’, ‘Clarks Originals’, The Rig-Out magazine and Barracuta.

Heritage inspired illustrations form Britain’s past entitled Air, Land and Sea

WOMENS LINE

ADDICT WOMENS LTD EDITION OUTERWEAR Addict launch a limited edition outerwear collection for women for selected key retailers and distributors including the Expedition Parka, Down Trek Jacket and Trail Body Warmer

2013 COLLABORATION

ADDICT X GOLDIE Addict link up with legendary UK graffiti artist, actor and Drum & Bass producer Goldie to produce a series of limited edition photo tees picturing 3 of Goldie’s main loves in life - Music, Graf and Gold. Dedicated hangtag, back neck print and sleeve hit on heavyweight custom artist series tees

ADDICT X THE LONDON POLICE Addict team up with the London Police for the second time since 2005. The Amsterdam based duo have gone from strength to strength in that time exhibiting their ‘lads’ artworks in galleries across the globe.

ADDICT ARTIST SERIES X MARVEL COMICS Marvel Artist series featuring Addict artists Mitchy Bwoy, Alex Young (Odisey) & Shogun produced unique artist interpretations of The Hulk, Wolverine, Spider-Man, Captain America, The Thing & Iron Man

ADDICT X STAR WARS MAINLINE American sports and varsity inspired Star Wars collection featuring Darth Vader, Stormtrooper, Yoda and Luke Skywalker. Ranges sold to ASOS, Footlocker Europe and Snipes Germany among others

BLOC28 MAINLINE RANGE Bloc28 diffusion line under license from Disney featuring the skull and crossbones Mickey logo presented on custom tees, sweatshirts and headwear. Ranges sold to Footlocker Europe and Snipes Germany

ADDICT AW13 OUTERWEAR The Addict Ranger Goose Down jacket is released in Frogskin Camouflage

ADDICT X SWIFTY CAMO BY NUMBERS UK typographic legend Swifty is well know for his love of all things camo. Addict presents a set of 3 tees using parts of large canvas ‘camo by numbers’ paintings by Swifty including one entitled ‘Roy’s Camo’

ADDICT X THE WHO Addict capsule collection for the 40th anniversary of the album Quadrophenia by The Who. The feature part of the collection is a re-interpretation of the iconic US Army M-51 Fishtail Parka worn by the Mods

ADDICT X MYSTERIOUS AL Mysterious Al has worked with the likes of Adidas, Carhartt, Eastpak, Levi’s, Volvo and Orange and his unique artwork is presented on a set of 4 custom tees based around tribal masks

ADDICT X RICHARD KERN Addict work with photographer Richard Kern infamous for his work with Vice Magazine and his video diaries ‘Shot by Kern’. The series of 2 tees shows images from his latest book ‘Contact High’

2014 THE FUTURE

ADDICT LOOKING FORWARD The brands story is unique, there is no other British brand that shares this same journey in a genre dominated by US brands or has worked with this breadth and variety of artists and global brands form inside and outside the streetwear world that Addict has. It is testament to the integrity, quality and depth of the past product ranges that the brand has remained in the market for 17 years both in the UK and abroad and will continue long into the future as well…

CONTACT

ADDICT® HQ ADDRESS Addict Holdings Ltd 116-134 Bayham Street London NW1 0BA UK PHONE +44 (0)20 7428 9427 EMAIL info@addict.co.uk sales@addict.co.uk WEB www.addict.co.uk

Copyright Addict Holdings Limited © 2013. All rights reserved. Designed and produced at the Addict® Frontline Studio. No part of this publication may be reproduced in any form whatsoever without the prior written consent of the copyright holder. All IP and design copyrights contained within this catalogue belong to Addict Holdings Limited.

Addict® is a registered trademark of Addict Holdings Limited. The Addict Stencil logo, Addictco logo, Addict Union logo and Addict Icon logos are trademarks of Addict® Holdings Limited © 2013 Copyright Addict Holdings Limited © 2013. All rights reserved. Designed and produced at the Addict® Frontline Studio. No part of this publication may be reproduced in any form whatsoever without the prior written consent of the copyright holder. All IP and design copyrights contained within this catalogue belong to Addict Holdings Limited.

Addict® is a registered trademark of Addict Holdings Limited.

The Addict Stencil logo, Addictco logo, Addict Union logo and Addict Icon logos are trademarks of Addict® Holdings Limited © 2013

CROSS CATEGORY PRODUCT RANGES

SKITZ

RODNEY P

MC WREC

THE NEXTMEN

PART-TIME HEORES

ED SHEERAN

LONDON ELEKTRICITY

DJ CASH MONEY

HOSPITAL RECORDS

ROOTS MANUVA

JESS MILLS

JAMES ZABIELA

BIG BUD

MR THING

ERIC MORILLO

NETSKY

DJ FIRST RATE

STANTON WARRIORS

SUPPORTING INDEPENDENT MUSIC

ADDICT® VISUAL TIMELINE Designed at The Addict® Frontline Studio A Real Product Group™ Production © 2013 Addict® Holdings Ltd ACC133. RPG2408706985