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[incentive / team building]

Google Seasonal Party Objective: to create a theme that would appeal to Google’s multi-national employees and give them an excuse to dress up and dance. Make Google employees feel valued. Design an event that was true to the role of Google. Creative idea and description: Google invest significant amounts of time and money ensuring that they retain the brightest and best employees from around the world. Employee engagement events are an important part of this strategy. A vintage ‘Americana’ inspired event design was created by our studio. This retro vibe allowed guests to dress up and escape the high tech, modern world of Google that they normally inhabit. The 1950’s ‘High School Hop’ theme we designed is familiar to guests from all over the world from films such as Grease, and West Side Story. The agency carried this through from initial event creation right through to every element of the event. Guests arrived into a fully transformed 1950’s Dance Hall alive with Lindy Hop dancers in costume. Through the use of innovative design, oversized event branding and props, guests could discover different feature areas that continuously entertained and surprised guests. Staging and set design: we created large feature areas based on the 1950’s theme. An All American Diner created through the use of oversized branding and props hosted

separate stations serving tasty classics. A ‘Friday Night at the Movie’s’ area provided an authentic 50’s cinema experience complete with vintage cinema chairs, retro ticket booth and candy store. A ‘Mad Men’ lounge area created in the venue’s library contained 1950’s style furniture, lounge music and mixologists serving martinis and ‘mocktails’. Media Mix: a viral dance was circulated pre-event via YouTube to teach guests dance moves to create a 1950’s style flashmob on the night of the event. All communication was delivered online meaning no requirements for any printed invitations or marketing collateral ensuring the carbon footprint remained neutral. Two photo areas allowed guests to capture memories of the night; a ‘Dashboard Diner’ and a ‘Classic Cadillac’ scene. Photos were mailed to guests post event. Results: 92% of guests said that the event exceeded their expectations’. Following the event Verve were asked to tender for the annual Google Summer Party attended by over 2500 employees. The agency won this pitch and created another successful event for the client.

[ DATA SHEET] Country: Ireland Organiser: Verve Marketing Client: Google Date: 9 December 2011 Target: Google employees, Google EU Headquarters, Dublin, Ireland

Location: The Royal Dublin Society, Ballsbridge, Dublin 4, Ireland Budget: up € 200,000 to € 300,000

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European Events Annual 2012  

The European Events Annual is a publishing showcase for all the enrolled projects by agencies and companies in the European Best Event Award...