The City, Salone del Mobile 2012 - Eurocucina FTK Objective: communicate the three brands (Hotpoint, Indesit and Scholtès) and exhibit their products by creating three areas linked by a common concept and by transversal communicating tools. Creative idea and description: the 800 m2 display area of Indesit Company was reinterpreted by way of a new creative concept: ‘The City’. The exhibition stood out for its central area, the ‘Time Square’ of communication of the event, where a circular big screen showed corporate information and key values. Furthermore, the expert division of space and the entrance aisle enhanced the product display and allowed for dynamic flows. A double Led welcomed guests at reception, broadcasting emotional images inspired by the practicality of the appliances of the three Indesit Company brands. An
impressive wall of technological design was dedicated to each one: Hotpoint, Indesit and Scholtès, which were inspired by technology, urban mood and customised style, respectively. Results: increased visibility and brand awareness; new methods of communication; given the new structure and original division of space, a sharp increase in visits to the stand was registered compared to previous years.
[ DATA SHEET] Country: Italy Organiser: Filmmaster Events Client: Indesit Company Date: May 17th – 22nd 2012 Target: corporate clients and consumers Location: Milan, Fiera Rho Budget: up € 500,000 to € 1,000,000
Published on Dec 12, 2012
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