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[celebration / festivity]

Lamborghini Experience 2012 Objective: to celebrate the 49th anniversary; to create opportunities for exchange among all the Lamborghini owners who gathered together in the brand’s city of origin; new driving experience. Creative idea and description: a parade of Lamborghini vehicles drove through the hills of Bologna as far as the picturesque country residence, Palazzo Cuzzano. In the afternoon, participants were invited to visit the museum and factory in Sant’Agata Bolognese, finishing with a special Gala evening at the marquee set up by Filmmaster Events. The scenery, conceived in conjunction with Alessandro Pongan and Filippo Della Lucia, recalled distinctive elements of the Lamborghini Aventador. On stage for the gala dinner: the corporate speech by Lamborghini chairman Stephan Winkelmann,

a fashion show of garments from the Lamborghini Automobiles Collection and a show by Feeding the Fish, world specialists in live Led performance. During the gala dinner video contributions made by Filmmaster Events in collaboration with Alessandro Pongan were shown, as well as a film of the day’s highlights at the Autodrome in Imola. Results: high degree of liking and satisfaction on the part of guests for what was a unique experience in terms of brand and driving, excellent media coverage.

[ DATA SHEET] Country: Italy Organiser: Filmmaster Events Client: Lamborghini Date: May 10th - 12th, 2012 Target: owners, dealers from all over the world Location: Sant’Agata Bolognese Budget: up € 500,000 to € 1,000,000


European Events Annual 2012  
European Events Annual 2012  

The European Events Annual is a publishing showcase for all the enrolled projects by agencies and companies in the European Best Event Award...