Cisco Live 2012 Objective: to build a community of customers, partners and Cisco employees willing to interact, share, and network post event Increase loyalty by enhancing the delegates relationship with Cisco Drive awareness of Cisco’s network enablement of the Olympic Games and celebrate the technology that enables the games. Creative idea and description: through large scale show production the ‘Flames of Glory’ party truly evoked a sense of celebration and Olympic anticipation. Guests sampled food from stations themed around the most memorable Olympic events through history, while being entertained by staggering performances from the London Gospel Choir and the acrobatic basketball team The Dunking Devils. The venue was used well, taking simple but transformative measures - condensing the space, incorporating a cubic grid system for the exhibition and using the Capital Hall as main entrance customer journey. A new creative element to Cisco Live appeared this year. Suspended from the ceiling, was the enormous Video Cube. As well as being a visually stunning piece of production, it featured over 100 pieces of content and real-time twitter conversations straight from the Social Media Studio. Staging and set design: the set design demonstrated the ethos and networking values of Cisco as a company. Throughout the venue ran lines to link audience members
in the venue to the selection of conferences and speakers. The lines led onto the stage the floor markings evolved into Led stage lights running continuously from the floor, backdrop and over the audience. The design delivered a sense of connectivity between delegates and speakers reinforcing Cisco’s abilities to provide networking solutions. Media Mix: wide broadcast email blasts through to one to one marketing from account managers to individual customers. This was supplemented by a social media strategy / search engine marketing campaign. Social media was driven through Twitter and Facebook. The Cisco Live efforts were amplified across Cisco's many business units and architecture feeds and blogs. Retweets of our posts reached almost 1,5 million followers on Twitter, and we achieved a 5,055 total reach on Facebook. Results: over 6,400 attended. 98% of attendees considered the event to be a great investment of their time 33,000 people logged onto the virtual site. The mobile app was downloaded 3,500 times social activity increased 346% the week before and rised 323% the week of the live even.
[ DATA SHEET] Country: Uk Organiser: George P Johnson Client: Cisco Date: January 30th - February 3rd, 2012 Target: Cisco customers, partners and employees Location: London, ExCeL
Published on Dec 12, 2012
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