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ˇ SKODA at the GTI Meet 2012 Objective: the brand should be infused with dynamic energy and emotion by focusing on ˇ interaction, excitement and fun with Skoda. The Citigo compact car's lifestyle aspects should resonate with the club, party and social media-savvy target group in attendance, and expand the company’s overall image as a lifestyle brand. Creative idea and description: white and green, a combination of lifestyle and rally together in a booth concept that excites visitors and representatives alike while ˇ also positioning the Skoda brand. In keeping with the meet’s concept is the ‘white area’ which is both a meeting point and a place to chill-out. Here, the Facebook generation meets in real life. Energy Lounge furniture, hammocks, energy drinks and well-known DJs invite guests to linger. Free Wi-Fi and charging stations ensure that photos and videos spread like lightning across the Internet. The Green area represents rally sports; here, audiences are dazzled by both spectacular special-edition models and the two interactive events which the agency develops especially for the GTI Meet: the Mud Shower and the Bobby-Car Jump. Media mix: every relevant specialist automotive media

channel and publication does a thorough report on the GTI ˇ Meet. The Skoda exhibit receives a great deal of attention, especially the mud shower, the exhibit's biggest draw. Various YouTube videos of the mud shower and other activities are downloaded thousands of times. By providing free Wi-Fi etc, it was ensured that news of the interactive events will travel around the Web like lightning, thus generating additional traffic to the stand. Results: thousands of enthusiastic visitors who now ˇ perceive the brand Skoda differently and top corporate ˇ managers who praise the Skoda performance in glowing ˇ terms. In light of their huge success at the GTI Meet, Skoda will use the specially developed interactive events again, i.e. at motorsports events.

[ DATA SHEET] Country: Germany Organiser: insglück Gesellschaft für Markeninszenierung ˇ Client: Skoda Auto Date: May 16th-19th, 2012 Target: Tuning and rally car fans, young people, public Location: Reifnitz, Wörthersee, Austria Budget: up € 500,000 to € 1,000,000

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European Events Annual 2012  
European Events Annual 2012  

The European Events Annual is a publishing showcase for all the enrolled projects by agencies and companies in the European Best Event Award...