Seavolution, Germany at the Expo 2012 Objective: to demonstrate the capacity for innovation of German companies and research institutions to the world by showing a mixture of information and entertainment. In this context, the presentation allowing interactive experiencing was to be integrated into a coherent overall concept. Creative idea and description: the guideline of the pavilion is a travel from the German coast to the ocean’s deep sea area. The overall concept creates a synthesis of the engineering virtues Germany is well-known for and of the topic of the Expo. The visitors pass through three successive topical areas (coasts, living space, and treasure chamber). Sets of information, exhibits, and media are contextualised there. From the point of view of design and contents, the arrangement is in line with the staging of the topical areas. When the visitors have passed through all three topical areas and have travelled from the German coast to the depths of the deep sea, their travel ends with a virtual dive cruise in the main show. Here, the guests take a ‘trip in a glass ball’ to a place where the marine resources will be won in the future. Being a four-minute photo-realistic computer animation in six-fold HD resolution, the main show sets new standards even in South Korea where high-tech is a part of every-day life. Audio/video/lights: the visitors experience in the main show a world premiere by taking a virtual diving trip in
the year 2050 and, with the help of a unique and spectacular 360° projection technology, get the feeling of going to the floor of the ocean in a glass ball. Instead of labeling all exhibits were explained via multimedia screens and a highly modern sound systems. Staging and set design: the visitors pass through three successive topical areas (coasts, living space, and treasure chamber). Sets of information, exhibits, and media are contextualised in the topical areas to ensure that they are comprehended and that the arrangement of the location immediately makes sense to everybody. Results: the number of visitors (4,500-5,000 people every day) and the waiting queue in front of the German pavilion speak for themselves: at the Expo 2012, the seavolution pavilion is regarded as one of the most popular and most frequently visited international pavilions.
[ DATA SHEET] Country: Germany Organiser: facts and fiction Client: Bundesministerium für Wirtschaft und Technologie (Federal Ministry of Economics and Technology) Date: May 12th - August 12th, 2012 Target: general public Location: Expo 2012 in Yeosu, Korea Budget: more than € 5,000,000 High Budget
Published on Dec 12, 2012
Published on Dec 12, 2012
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