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Creative

Years of

Social Media Marketing


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They say that business is in trouble.

NO! The business without performance marketing is in trouble.

“Performance is our religion.� Adbot India Digital Marketing Agency


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ONE SIMPLE QUESTION...

Social Media Social Media Marketing


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FACEBOOK


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ANSWER TO A SIMPLE QUESTION...

Marketing


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Social Media Marketing


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Facebook can be an amazing space; if you have a clear idea of what brings people together, what people love to share and where you want them to go and how to get them there.

What brings people together: common pain, common solutions, sense of shared traits, common purpose. What people love to share: beautiful images, quotes, human faces, funny text/images/stories, powerful statements by celebrities, offers and discounts. Where do you want them to go: always take them to a place that solves their problem, sales page, video page.


www.adbot.in Facebook Marketing Snap: Posting at least thrice a day is suggested. We can create the posts and schedule them to post at high traffic times on Facebook. More than just posting – Taglines, Cartoons, Posters, Infographics, Videos, Short scribes, Marketing content and more viral content marketing. We are know for creative and viral content on Facebook. We can develop a series of custom apps for the Facebook Page; email capture, document presentation page, video sales page. Promoted Posts will be very important to use. We can create posts that would be perfect for Promoted Posts attracting viral engagement and traffic. Facebook ads that are targeted to your targeted audience would be great, if the budget allows. We are expert in driving and managing Facebook ad campaign with low budget. The costs of the ads are not part of the fee for creating the marketing plan, but managing a campaign is included.

Strategy in a nutshell: The focus of this phase is to expand your target market on Facebook using a re-occurring campaign strategy. The entire Facebook marketing campaign will give you more Page Likes and more engagement on the Page and more traffic to your website.


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FACEBOOK MARKETING ACTIVITIES 3 Linked Facebook posts (image + text + link) per day, to the Page. These are posts gather information from website or blog. 3 general posts a week to the Page. These are simple questions and fill-in-theblank and more types of posts. Cover image & page creative awarding best of the visual appeal to your page and brand. Monitoring conversations, deleting spam, and postings replies on the Page, building two way communication with the audience. Interacting with other targeted Pages & Facebook Groups as your Page for increased visibility and Facebook Page growth once a week. A list of these Pages, or a keyword to find them in search is needed for this task. Facebook Ads: Running Facebook Ad campaign for more aggressive Facebook Page growth and e-mail opt-ins. Monitoring the ad campaign to ensure the cheapest price per click and delivering a monthly report on the stats.


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TWITTER


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ANSWER TO A SIMPLE QUESTION...

Marketing


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tweets are designed to engage interest and make the click to the site‌

Twitter is used mainly for its ability to move traffic to a site. 90% of the tweets are designed to engage interest and make the click to the site. After that, the site needs to manage the interest and move people to the sale. The most important about using Twitter for marketing is the voicing, frequency and landing pages the tweets take people to.


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Twitter will work for you when you make the tweets as down-home and authentic and as non-sales-y as possible. This is done through quotes from presentations and presenters, images from the site, facts and figures, and conversations. What to Tweet: teaser text for the products, parts of testimonials, statement of benefits, vocabulary that captures the voice of your company, 80% with links Voice: The most important part to define is the “voice� of the tweets; highly energetic, forceful, sweet, etc. The voicing will be the emotional mover in the tweet creation process. A global list of Hashtags will be developed that will increase the reach of each tweet beyond the Followers of the accounts. A collection of tweets and the instructions on how to vary them, will be developed. Each tweet will include links and hashtags. This excel file will be available for all principals and supports to use in any marketing campaigns.


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TWITTER MARKETING ACTIVITIES 7-10 tweets/day involving rich content, text, link Actively Re-tweeting and commenting on your behalf Actively using the designated hashtags Research and suggest 10 hashtags for marketing based on your business niche Manually following other targeted tweeters to grow your following. Following new people per week targeted by keyword and/or location. Tweet during peak online attention of targeted potential customers Use the top hashtags for the product in most tweets connect with top Twitter Chat hosts to schedule Twitter Chats

Optional: Twitter ad campaign – budget to be determined – suggested $10/day


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YOUTUBE


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ANSWER TO A SIMPLE QUESTION...

Marketing


Videos

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Focus of YouTube and video marketing is to use the second largest search engine to expand your target market, brand awareness and bring them directly to your website. “We are best in creating videos and writing scripts…”


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The main reason you want to be on YouTube is the SEO benefit. Several videos need to be developed to use all the targeted keywords you want to own for this program. These video do not need to be on-camera interviews. The videos can be presentations, ads, testimonials with static images etc. YouTube can be an amazing space if you provide an entertaining, professional and highly optimized video channel.

Entertaining: Please make sure there is an element of entertainment woven into every video you create. Also, please make sure you are following the template created by James Wedmore. Professional: Your Channel needs to be beautiful and match the quality of your website. You will need to put some attention on the social aspect to really gain the most from this social site. Highly Optimized: A checklist of things to do to make sure each video gets you in the top of the search engines.


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YOUTUBE MARKETING ACTIVITIES Creating or using an existing Gmail account to open new YouTube Channel Design the Channel; format, description, background image upload Creating 3 Playlists for social marketing tasks and SEO for Channel Uploading and optimizing YouTube videos with keywords, titles, and descriptions to be found and drive traffic Managing YouTube comments by answering posts and removing spam as needed Adding your created videos to designated playlists Adding other channels’ videos to designated playlists

Video promotion on Dailymotion and Metacafe as well for increased traffic


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GOOGLE+


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ANSWER TO A SIMPLE QUESTION...

Marketing


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Signals Focus of is to get Google Authorship, Local place strengthening Local listing and visibility and create social signals for bots.

“Social signals are among deciding factors in improved ranking…”


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We would create this space and connect it up with your website or blog utilizing SEO benefit and Rich snippet. SEO optimization in the company page About section. A functional Google personal account is needed for Google Authorship and Local places visibility. Google+ can also be an amazing space if your customers are already there.

Strategy in a nutshell: Create a business Page or Local Page or combine ones you already own Share-Reshare posts on Google+ creating social signals Inform your fans - Announce that you are on G+ to all your other social sites Create a G+ Community for a more intimate discussion between members


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GOOGLE+ MARKETING ACTIVITIES Personal account creation and/or update Profile page developed, social media optimization and SEO optimized about us page Local G+ Page found and Claiming Process started Google+ Circles created for marketing and research Following users as per interest and business domain and add people to designated Circles 2 status update/day that re-posts from Facebook timeline Comment, share and +activity increasing interaction with community


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PINTEREST


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ANSWER TO A SIMPLE QUESTION...

Marketing


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Bookmarking The focus of this phase is to use the most powerful traffic mover to expand your target market and bring them directly to your sales pages. Pinterest generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined.(Source: Shareaholic.com). “Pinterest can be an amazing space if you provide beautiful images that inspire curiosity, links back to your landing pages and encourage supporters to Pin your stuff…”


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Images that inspire curiosity: Creating images is a foundational social media task. You use those images on your landing pages, sales pages and websites. The images themselves need to be like teaser text that pulls someone to click through to see the origin of the image. Links back to your landing pages: The whole reason for using Pinterest is to create traffic back to your landing and sales pages. Pinterest is a winner in this function. Encourage Supporters: An online album of your products. By providing a way for your biggest supporters and customers to Pin and Re-Pin you images from your site you’ll multiply your marketing efforts.

Strategy in a nutshell: Create Pinnable images on the website Inform your fans - Announce your Pinnable images to all your other social sites Create a Group Board for wider reach – and hand-select the Pinners


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PINTEREST MARKETING ACTIVITIES

Creating a new account with the business name and description or update old one Creating up to 10 Boards; title and descriptions will need to be approved Populating those 10 Boards with existing content Following people targeted by keywords or quality pins Adding pins from existing content or created media optimized with keywords and URL to drive traffic back to website Re-pinning pins and like from other people/business Boards Replying to comments, adding comments a week


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LINKEDIN


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ANSWER TO A SIMPLE QUESTION...

Marketing


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With Business People The focus of this phase is to use the most conversion oriented traffic to your website.

“LinkedIn is to making your business available to businesses…”


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Groups that inspire: Lot is happening in LinkedIn Groups and almost every business is present here to offer a massive growth opportunity for or investment window. LinkedIn Company Pages: The whole reason for using LinkedIn is to connecct your employees and share the best of your business in a prestigious manner to the serious crowd that will listen to you. Hire Brains: An online resume of your Company, for easy investment opportunity, easy hiring, company PR and more.

Strategy in a nutshell: Create your Company presence on LinkedIn Inform your competitors - Announce your Company presence and strength to all your competitors and well wishers Group activity for wider reach – and traffic back to website


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LINKEDIN MARKETING ACTIVITIES

Creating a new account with the business name and description or update old one Creating all services tabs; title and descriptions will need to be approved Post or repost images, links, and taglines created Joining targeted groups of your business niche Updating company page with posts and banners on periodic basis Interactions in Groups; commenting and replying to related discussions making


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WHAT TO EXPECT


$0.01

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1-2 CENT AD CLICKS SAVING 40% BUDGET, UP USE ENGAGEMENT, PROMOTIONAL CAMPAIGN, SALES OFFERS, VOLUME TRAFFIC TO SITE…

60%

VIRAL SEO TRAFFIC

INCREASED BRANDING, USER ENGAGEMENT, PROMOTIONAL CONTEST, TRAFFIC TO SITE… BRAND AWARENESS, VIRAL ENGAGEMENT,

PRODUCT VIDEOS, VOLUME TRAFFIC TO SITE… SOCIAL SIGNALS, ULR EXPOSURE, TRAFFIC TO SITE… ONLINE PRODUCT CATALOGUE, TAGGING, VOLUME TRAFFIC TO SITE…

PRESTIGE

BUSINESS PRESENCE, INTERACTION, HIGH CONVERSION TRAFFIC…


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WHY ADBOT


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What we have done in 5 YEARS‌

LIVE

Social Media ONLY


Social Media Marketing


Social Media Marketing


info@adbot.in contact@adbot.in www.adbot.in f/adbotin t/adbotin

©2013 Adbot India

R-23, Nehru Enclave Kalkaji New Delhi – 110019, India

9999-093-555

Social media marketing  

Social media marketing services overview and offering by Adbot India. Access the glorious and successful 5 years of Adbot in serving clients...

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