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Reykjavik 2040 14

18

30

6

10

Niblick

Revere Converse

R. Doogs

Sunset Tower

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California

22 Yedi

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Nanolink

24 Botero

26 20

28 17

Urban Herbs

Ugly Sweater

Grapevine Handmade Type

Hansel &


& Gretel

12

Basil


portfolio -for Haley-


REYKJAVIK Iceland’s capital has recently become a hub for arts and entertainment>. This identity captures the essence of Icelandic culture and history for a future Olympic bid. E Logo & Logotype Design L Branding E Iconography M E n t s Photo Credits:

Municipal Olympic Company Henning Larsen Architects Getty Images

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REYKJAVIK Inspired by sculptor Jón Gunnar Árnason’s Sun Voyager, the logo symbolizes unity, egalitarianism, strength, independence, and a land of midnight summer sun.

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R. DOOGS A resort casual lifestyle brand for affluent travelers between the ages of 30 and 50. Those who relate to the brand aren’t afraid to buck the norm and be vibrant. E Illustration L Branding E Logotype & Logotype Design M Surface Design E n t s

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R. Doogs


R. DOOGS The brand product array includes bathing suits, shirts, boxer shorts, shoes, watches, tote bags, golf pants, hats, pillows, bed sheets and spreads and wallpaper.

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CONVERSE A simple campaign aimed at tech savvy, ecoc0nscious millennials who value the simplicity and versatility of the Converse brand as well as its efforts in sustainable design. E Copy Writing L Layout Design E Campaign Strategy M E n t s

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BASIL A fast casual Thai restaurant frequented by young, working professionals. They appreciate quality food but don’t always have time for a sit-down lunch. E Logo & Logotype Design L Branding E Identity System M E n t s

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HANSEL & GRETEL A handmade storybook of photography shot from the point of view of the protagonists and laid out in a Swiss modern style. E Photography L Layout Design E Hand Building M E n t s

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UGLY SWEATER A poster invitation for a themed “Ugly Sweater” Christmas party. E Illustration L Layout E M E n t s

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HANDMADE TYPE A handmade typographic poster designed by inserting slats of cut and mounted Pantone paper into slits on foam core. E Custom Typography L Hand Building E M E n t s

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REVERE The ever humble silversmith from Boston’s North End is the inspiration for this eau de cologne aimed at men ages 25-65 who prefer a subtle boldness. E Logo & Logotype Design L Branding E Packaging Design M Iconography E n t s

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URBAN HERBS A brand of high-end urban home gardening seeds and supplies packed in recycled materials using eco-friendly inks. E Logo & Logotype Design L Packaging Design E Hand Building M E n t s

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YEDI Yedi Houseware offers elegant, yet contemporary products for the home. Yedi commissioned Weidenbaum Design to create a series of ads for Tableware Today magazine. E Copy Writing L Layout Design E M E n t s

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Dress Up Tea. TIME TO THROW A

White Party The Sweater Collection from Yedi This holiday season, give that someone special in

most notably a very romantic shade of red. The items

your life something that will warm their heart. The

in the Sweater Collection include 14 ounce mugs

Sweater Collection from Yedi Houseware makes the

(also available at Bloomingdale’s), teacups, espresso

perfect gift for your loved one. Made from the highest

cups, saucers, dessert plates and a 40 ounce teapot.

quality porcelain and finely detailed with the classic

All items come beautifully packaged for gift giving.

look of a cable knit sweater, each item is hand glazed

To view more of this collection and others, visit Yedi

and available in six playful yet sophisticated colors,

on the web at www.yedihouseware.com.

THE MATTE SWEATER COLLECTION Made from the finest quality porcelain, Yedi’s Matte Sweater Collection is a new take on our classic sweater design with a striking matte finish. Available in eggshell white (pictured) and baby blue, the collection includes 3.5 oz. espresso cups and saucers, 7 oz. teacups and saucers, 10 oz. mugs, a 40 oz. teapot, dessert plates and a footed cake platter. To learn more about this collection and to see others, visit www.yedihouseware.com.

Yedi Houseware · 318 West Pico Blvd · Los Angeles · CA · 90015 · info@yedihouseware.com

Yedi Houseware · 318 West Pico Blvd · Los Angeles · CA · 90015 · info@yedihouseware.com Yedi Ad-Matte Sweater White.indd 1

6/22/14 12:07 PM

Clovers All Over FLASH THOSE

Baby Blues

The Clover Collection from Yedi The MaTTe SweaTer ColleCTion Made from the finest quality porcelain, Yedi’s Matte Sweater Collection is a new take on our classic sweater design with a striking matte finish. available baby blue (pictured) and eggshell white, the collection includes 3.5 oz. espresso cups and saucers, 7 oz. teacups and saucers, 10 oz. mugs, a 40 oz. teapot, dessert plates and a footed cake platter. To learn more about this collection and to see others, visit www.yedihouseware.com.

Yedi Houseware · 318 West Pico Blvd · Los Angeles · CA · 90015 · info@yedihouseware.com

With an old world twist on the four leaf clover,

in royal blue (pictured.) But for those who prefer

the pattern work on the Clover Collection from

a more muted style, it is also available in eggshell

Yedi Houseware is poetry on porcelain. Showing

white. Included in the collection are 3.5 oz. espresso

that form need not be sacrificed for function, this

cups and saucers, 7 oz. teacups and saucers, 10 oz.

collection’s breathtaking style is the latest edition to

mugs, a 40 oz. teapot, dessert plates and a footed

Yedi’s Classic Coffee & Tea family for the 2014 year.

cake platter. To learn more about this collection and

For those who love deep colors, the collection comes

to see others, visit www.yedihouseware.com.

Yedi Houseware · 318 West Pico Blvd · Los Angeles · CA · 90015 · info@yedihouseware.com

Yedi Ad-Clovers-2.indd 2

2/21/14 8:58 AM


BOTERO A high design, mass market houswares brand that commissioned Weidenbaum Design to redesign its logo and create packaging for its 16 piece white dinner set. E Logotype Design L Packaging Design E Branding M E n t s

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SUNSET TOWER A tribute to one of Los Angeles’ historic landmarks. Once home to old Hollywood royalty, it is now a thriving hotel. E Illustration L Layout Design E M E n t s

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GRAPEVINE An audio cables company hired Weidenbaum

Design to create a logo that seamlessly integrates an audio cable into the logotype design E Logotype Design L Branding E M E n t s

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NIBLICK A magazine informed by the notion that golf is old but golfers aren’t. The magazine targets golfers, ages 25-45, interested in the science as well as the beauty of the game. E Publication Design L Layout Design E Logo & Logotype Design M Branding E Iconography n Infographic Design t s

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NIBLICK The magazine consists of three departments: Grips, Tips and Links as well as monthly featured content pertaining to professional golfers, tournaments and trends in the game.

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NANOLINK Nanolink is a conceptual Type 1 Diabetes closed loop management system designed to monitor blood glucose levels and responsively administer insulin as needed. E Product Design L Packaging Design E Hand Building M Identity System E Logo & Logotype Design n Branded Collateral t Iconography s

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NANOLINK In addition to the product itself, collateral for the Nanolink brand includes T-shirts, hats, glucose tablets and tins, a letterhead system and a supply carrying case.

Molecular structure of glucose

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NANOLINK The system is comprised of three core components: the “Tattoo” or nanotattoo applicator, the “Pump” or insulin administration system and the “Meter.” The Meter reads blood glucose levels from the Tattoo using ultraviolet light and communicates directly with the Pump to give the body vital insulin.

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Weidenbaum design portfolio  
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