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BA (Hons.)  GRAPHIC  DESIGN  

LEVEL  

Module  Code      

Outcomes  

Module  Title  

Summer Briefs  

Doc. Code  

OUGD301

OUGD301

  BRIEF  TITLE          Zac  Helmore  Photography     The  Brief     Design  and  present  an  image  for  photographer   Zac  Helmore.     Concept/Proposition     The  aesthetic  should  have  close  affiliations  with   the  bands  music  and  existing  promo  and  other   material.         Considerations     How  can  you  promote  him  his  services   effectively  taking  into  account  he  works  with   both  traditional  and  modern  equipment?     How  will  you  use  colour  to  enhance  the  finish  of   the  deliverables?     Can  cleverly  selected  type  and  image  play  a  role   in  defining  his  practice?     Target  Audience     Clients  such  as  magazine  publishers,   newspapers,  business  owners  should  be  targeted   as  well  as  possible  create  collaborators.       Tone  of  Voice     The  tone  of  voice  should  be  to  the  point  and   clearly  presented.        

Background   Zac  Helmore  is  a  local  photographer  trying  to  find  his  way   into  the  professional  market.  As  well  as  impressing  future   employers,  Zac  also  wishes  to  promote  himself  to  clients,   which  cover  a  broad  demographic.     He  is  an  experimental  architectural  photographer  who   uses  new  technology  as  well  as  old  style  equipment.  His   work  features  architecture  from  the  1920’s  and  30’s.        

Mandatory Requirements     This  is  an  open  brief,  and  so  it  is  up  to  you  to  decide  the   deliverables  but  you  must  create  a  range  suitable  to  Zac’s   practice.       You  should  use  a  maximum  of  2  colours,  as  the  budget  is   tight.    

Deliverables   All  Finals  and  propositions  should  be  presented  on  A2   mount  boards.    

Studio Deadline     This  is  a  two  day  brief.  

This brief  should  be  read  in  conjunction  with  the  module  brief.  Please  refer  to  module  information  at  E_STUDIO  for   module  brief,  submission  deadline,  graded  outcomes  and  further  reading.  

zac helmore brief  

helmore brief brief

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