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Module Code



Module Title

Final Major Project

Doc. Code


Giant Killers

The Brief Produce a collector’s edition DVD pack including material relating to the faithful match. Statistical and match reports, prints, packaging. Concept/Proposition Emphasis on tangibility. Print processes, specialist finishes, and typographically based resolutions. Traditional aesthetic, old football programmes, fonts and stock usage. Considerations

Background On Sunday 3rd January 2010, Football League One leaders Leeds United pulled off one of the biggest shocks in FA Cup history by beating old archrivals Manchester United in the third round. The significance of the result saw Leeds United relive glory days gone by and saw them promoted in the same season. While Leeds Unitedʼs task is now to make a dramatic return to the Premier League, fans can now relive the day that Leeds rolled back the years. Mandatory Requirements

The publication could make use of a variety of interchangeable elements.

Tell the story of the game from different viewpoints using a variety of design approaches.

How can you make the content interchangeable and swap and change content easily? Could different formats be used for different uses?

Report (match and statistical report, build up to the game, quotes) Team sheet Postcards DVD artwork and packaging Promotional window display

Target Audience


Leeds United fans both local and international.

3-5 Presentation boards portraying the final outcomes in a clinical way, paying particular attention to displaying work in context.

Tone of Voice

Studio Deadline

Bias towards Leeds United’s efforts, with focus on communicating with fans.

30th April 2011 Three Week Brief

This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.


The Brief Background Produce a collector’s edition DVD pack including material relating to the faithful match. Concept/Proposition Emphasis...

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