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Adam Townend OUGD303 Giant Killer / Leeds United Publication Brief 5 Board 1/7

The Brief To design a limited edition publication for the one year anniversary in celebration of Leeds United’s record breaking win over Manchester United in the 3rd round of the FA Cup. This was a research driven brief which would make use of a variety of content from match commentary to fans quotes and statistics.

The Concept A luxury publication pack was designed for the brief as a momento and something fans could buy as a gift or as a keep sake. The title of the book is ‘three one two thousand & ten’ which was the day of the game.


Adam Townend OUGD303 Giant Killer / Leeds United Publication Brief 5 Board 2/7

The Delivery The book was designed alongside a range of material that would be included in a supporters pack. Three posters were designed, as well as DVD packaging and artwork. The range includes what became the identity of the book to keep continuity across the range. The envelope packaging was printed with a black foil and custom cut sticker. Each book costs ÂŁ9.76 to produce and would have an RRP of ÂŁ13.99


Adam Townend OUGD303 Giant Killer / Leeds United Publication Brief 5 Board 3/7

The Book The book itself is digitally printed on a 115gsm matte white stock, and the cover is printed on 270gsm laminated stock. The interior has 44pp and is perfect bound. The book has an 8 collumn grid and uses a combination of Gothic 725 Bk and Helvetica Neue fonts.


Adam Townend OUGD303 Giant Killer / Leeds United Publication Brief 5 Board 4/7

The Layout The book has a variety of content, so had to be flexible in terms of how many images could be used per page. It was designed with the mindset that every page should be different. The book features information from various media outlets including fans xrated reactions before and after the game, as well as match reports and articles from each clubs website.


Adam Townend OUGD303 Giant Killer / Leeds United Publication Brief 5 Board 5/7

The Layout The book has a variety of content, so had to be flexible in terms of how many images could be used per page. It was designed with the mindset that every page should be different. The book features information from various media outlets including fans xrated reactions before and after the game, as well as match reports and articles from each clubs website.


Adam Townend OUGD303 Giant Killer / Leeds United Publication Brief 5 Board 6/7

Elland Road Superstore promotion The promotional material for the publication would live both online at leedsunited.com and also as signage at the Elland Road store. These mock ups show the store based promotion. Two window displays would be branded in the same way. One of which would be on the roadside to catch passing traffic and one on the front of the store to attract fans attending games.


Adam Townend OUGD303 Giant Killer / Leeds United Publication Brief 5 Board 7/7

The Book The book itself is digitally printed on a 115gsm matte white stock, and the cover is printed on 270gsm laminated stock. The interior has 44pp and is perfect bound. The book has an 8 collumn grid and uses a combination of Gothic 725 Bk and Helvetica Neue fonts.

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The Concept A luxury publication pack was designed for the brief as a momento and something fans could buy as a gift or as a keep sake. The...

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