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Brief To produce and promote a range of typography driven t-shirts for the skateboarding brand Element.

Concept The t-shirts were designed for a 100% Element range. The concept relates to the attitude and commitment of a professional skateboarder.

Delivery A range of five t-shirts were designed as well as the promotional material. The t-shirts pictured here use a custom typeface inspired by information graphics. Each chart relates to a skateboarding fact which can be looked up in the promotional leaflet.



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