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ACTION PLAN FOR PANAMAX BRIEF: WEEK ONE What do you need to do?

When does it need to be done by?

Finish Brief/Statement of Intent – Decide on briefs and use them

Tuesday 27th

to inform my own practice. (Define context, audience) Visual Research – Analyse identities and packaging for

Start by Wednesday 28th

pharmaceutical products. Colour/typefaces/nets

(on going)

Pharmacy visit – Visit local pharmacy in a bid to take photos of

Friday 30th

other products to get an idea of surroundings and possible ideas on how to brand, package, and develop ideas. Panamax research – Research into Panamax brand in terms of

Thursday 29th

brand ethics, existing identity/ packaging, and gather the content. Look at internet product reviews to see what the public make of the Panamax brand (is it value for money, too cheap/expensive, does it work?) Packaging nets – Tryout and test some suitable packaging nets to

Friday 30th

see how they fold, if they are easy to open and large enough to store all the contents. Design Direction- Research into chosen Design direction

Friday 30th

(Typefaces, Colours, design approach) Blog – Keep my relevant blogs up to date once I have the

Start by Wednesday 28th

information I need. Effective blogging means I can document and

(on going)

move on with a clear line of development. Define my concept and initial ideas – Complete a concept statement and illustrate my initial ideas in preparation for next weeks one to one. NOTES None

Tuesday 4th


Action_Planwk1