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MEDIA KIT 1


ViViDBRANDS

Vision for Every Area of Life:

Your Inside, Your Outside, Your Surroundings Vivid Brands are essential for entrepreneurs who have consistently tried and failed, successful business leaders who are ready for the next level, and those inspired to reach back to help others move foward. Vivid™ Magazine, Vivid Talk™ Radio, and Vivid Talk™ LIVE contain interactive content providing insight into how to start, scale, and thrive in business–and in life–in spite of fear, pressure, and failure. Vivid Brands focus on the B2B sector and fill the gap between startup and success left by other business publications. We cover business startup, ownership, and growth as a lifestyle. Our cornerstone is the proprietary V.I.V.I.D.™ Model for growth and development by Editor-in-Chief and Better Life Coach, Gwen Witherspoon. We exist to inspire and empower visionaries to dream bigger, take action, and change lives, starting with their own. The stories, learning, and special offers are brought to life in a suite of traditional and digital media formats, including Vivid Talk™ Radio and Vivid Talk™ LIVE hosted by Gwen Witherspoon and other entrepreneurial coaches, Vivid Magazine, vividtalkradio.com, vividmag.online, and vividtalk.live. 2


We’re Coming for the Visionaries An Audience of Passionate Reformers

Vivid Brands are interactive, multi-platform resources that seamlessly integrate the best of traditional and digital media and leverage technology to activate visionary entrepreneurs. Content is delivered in print, digital, and online subscriptions and in social media to an engaged, motivated audience of visionaries. Rather than just adding a few obligatory digital elements, our key point of differentiation is that interactivity is part of our content’s DNA. Our editorial strategy begins with an examination of how we can provide the most value for subscribers across all platforms. That translates into an opportunity for advertisers to become a part of each subscriber’s visionary life, while promoting their products and services as solutions and resources as they make their visions V.I.V.I.D.™.

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The V.I.V.I.D. MODEL

A Process for Growth & Development Vision Identity Voice Information Development

What’s the big picture? Who do you think you are? What’s your core message? What do you need to know? Who do you need to become?

No matter what source you reference, it is an established fact that 80-90% of all business in the United States is “small business”. While big corporations are merging and the next great technoloy company is going public, true innovation is coming from individuals with vision. Yet, the plight of the entrepreneur is often fatal–with failure as the norm. According to the Association for Enterprise Opportunity (AEO) in Washington, DC in their 2011 “Power of One in Three” Report: •

• •

Just over 5% of all businesses generate annual sales greater than $1 million. For women, Latinos, and Native Americans, the rate falls to only 2%. For Black business owners, the rate is under 1% (Survey of Business Owners 2007) The odds that a Black business owner in the U.S. will have annual revenues of less than $100,000 are almost 20% higher than for peers. (Survey of Business Owners 2007) A female business owner in the Pacific Northwest has only a 14% chance of generating $100,000 in annual sales–the highest odds compared to women in other regions of the country. (Survey of Business Owners 2007) There are over 40 million people living at or below the poverty line for whom selfemployment is likely to be their most viable economic option. (US Census Bureau)

AEO’s assessment was that main street business owners have an availability, access, and impact problem. The services they need must be more readily available. They need access to capital and opportunities. And solving the first two problems will cause these business owners to have more impact in the marketplace. At Vivid Brands, as entrepreneurs ourselves, we believe that the first solution to these problems is vision, and that is the foundation of our editorial strategy.

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ViViDBRANDS

Content to Bridge the Gap

There are 28.8 million small businesses in the U.S. (U.S. Small Business Administration)

In the first three fiscal quarters of 2014, small businesses added 1.4 million new jobs. (U.S. Small Business Administration)

Aside from money–at every stage of business–entrepreneurs need coaching, no matter how talented or accomplished. Vivid Brands prioritize content in the following categories designed to instigate a virtual coaching conversation that bridges the gap from startup to success.

Small businesses have generated over 65% of the net new jobs since 1995. (forbes.com)

VISION – Life • Family • Business • Faith • Community

IDENTITY – Style • Gifts • Branding • Design • Purpose

VOICE – Opinion • Motivation • Expressions • Poetry • Communication

INFORMATION – Technology • Resources • Learning • Collaboration • Insights

DEVELOPMENT – Training • Capacity • Productivity • Health • Spirituality

The number of businesses owned by African American women grew 322% since 1997, making black females the fastest growing group of entrepreneurs in the U.S. Overall, the number of women-owned businesses grew by 74% between 1997 and 2015—a rate that’s 1.5 times the national average (fortune.com)

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ViViDBRANDS

Print Dimensions: 8” x 10.75” Frequency: Quarterly Circulation Strategy: Subscription, Events & Special Editions Other Platforms: Digital & Online Advertising Rates: Interactive Packages Include Digital & Online Platforms Contact: sponsor@vividmagazine.us

Print Advertising Rates DESCRIPTION

SIZE

RATE*

Inside Spread

16.25” x 10.75”

Back Cover

8.25” x 10.75” 2625

Inside Back Cover

8.25” x 10.75” 2175

Full Page Ad

8.25” x 10.75” 2100

Advertorial

8.25” x 10.75” 2100

1/2 Pg-Vertical

4.25” x 10.75”

1125

1/2 Pg-Horizontal

8.25” x 5.25”

1125

1/3 Pg-Vertical

2.91” x 10.75” 735

1/2 Pg-Marketplace

7.5” x 4.75” 655

1/4 Pg-Marketplace

3.75” x 4.75”

1/8 Marketplace

2.375” x1.875” 205

3,675

• 15% discount for 6 month contract • 40% discount for 12 month contract Specifications: Full color, full bleed (.25 inches), print-ready ads accepted in CMYK, 300 dpi high resolution files in .pdf, .eps, .ai or .psd formats. NOTE: Prices are subject to change.

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375


Digital Frequency: Monthly

Digital Advertising Rates DESCRIPTION

SIZE

RATE*

Video

Up to :60

185

Audio

Up to :60

145

Circulation Strategy: Vividmag.online, Email Marketing, and Social Media

Social Media

Featured Post

130

Vivid Mag Newsletter

250 x 250 pixels

75

Other Platforms: Online, Interactive PDF, Link-Activated, Video & Audio, Newsletter, Email Marketing, Text to Mobile

Vivid News

600 x 100 pixels

95

Contact: sponsor@vividmag.online

Up to 20% discount for multiple or cross-platform insertions Specifications: Ads must be submitted in high resolution .jpeg or .pdf files. NOTE: Prices are subject to change.

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ViViDBRANDS

Online

Online Advertising Rates DESCRIPTION

SIZE

Inbound Marketing Strategy: Free and Premium Content

Half Page

300 x 600 pixels

355

Header-Leaderboard

728 x 90 pixels

205

Other Platforms: Digital & Print

Large Banner

468 x 60 pixels

130

Wide Skyscraper

160 x 600 pixels

145

Large Rectangle

336 x 280 pixels

145

Blog Header

728 x 90 pixels

115

Large Footer

728 x 90 pixels

95

Large Mobile Banner

320 x 100 pixels

115

Medium Rectangle

300 x 250 pixels

85

Large Square

250 x 250 pixels

55

Mobile Leaderboard

320 x 50 pixels

55

Button

125 x 125 pixels

55

Sponsored Blog Post

500-1000 words

500

Advertising Rates: Banner Advertising (includes hyperlink of sponsor’s choice) Contact: sponsor@vividtalk.live

RATE*

Specifications: Accepted in RGB, 300 dpi high resolution files in .pdf, .jpg, .png formats. NOTE: Prices are subject to change. 8


Broadcasts Dimensions: 8.27” x 11.69” (Standard A4)

R A D I O

Frequency: Weekly Podcast, Bi-Weekly Live Streaming & Hosted Video Program Circulation Strategy: Vividtalk.live, Vividtalkradio.com, Email Marketing, and Social Media Other Platforms: Text to Mobile Contact: sponsor@vividtalk.live

Broadcast Advertising Rates DESCRIPTION

Meet the Hosts The entrepreneur lifestyle is not for the faint of heart. No one knows that better than the Vivid Talk™ hosts. Gwen Witherspoon, MBA: For over 30 years she’s been a serial solopreneur, and she has emerged as a passionate advocate for doing the inside work as a foundation. T. Renee Smith: Known as the Have It All Strategist, T. Renee is a wife, mother, entrepreneur, and best selling author who is on a mission to help enterprising women truly have it all.

SIZE

RATE*

Vivid Talk LIVE Show Sponsor-40% Off Open, Close, Promos

2270

Video Promo

:60 seconds

1125

Video Promo

:30 seconds

565

On-Air Host Promo

:30 seconds

375

On-Air Host

Mention

285

Segment Sponsor

Logo

190

Vivid Talk Radio Show Sponsor-40% Off Open, Close, Promos

1899

Radio Spot

:60 seconds

565

Radio Spot

:30 seconds

375

On-Air Host Promo

:30 seconds

205

Segment Sponsor

Mention

95

Logo Camera Card*

1200 x 680 pixels

55

Up to 20% discount for multiple or cross-platform insertions *For video versions of each episode Specifications: Videos must be minimum 780p .mp4 files. Logos should be high resolution in .jpg or .png formats. NOTE: Prices are subject to change.

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ViViDBRANDS

Event Sponsorships Get your message across to targeted groups of visionary women and men when you sponsor Vivid Events. Other Platforms: Promotions (Video, Social Media, Contests), Automated Email Marketing, Premium Online Content Advertising Rates: Interactive Packages Include Digital & Online Platforms

The Vivid Party, hosted by Gwen Witherspoon, Better Life Coach, goes beyond the vision board for an inspiring and empowering, yet practical, faith experience to give attendees the tools they need to write their vision and make it plain. • • • 10

Hands-On Workshops Speed Coaching Light Refreshments


Event Sponsorship Rates DESCRIPTION

RATE*

Vivid Party

2625

Interactive Display Package

845

Co-Branded Merchandise

TBD

Promotional Inserts

TBD

Includes signage, merchandise, promotions, and collateral NOTE: Prices are subject to change.

Event Sponsorships are customizable opportunities. Our publisher, Adam Red, specializes in creating unique branding experiences to help you promote your products, conduct surveys, and expand your audience. Design Your Vivid Sponsorship Package: Call 404.919.1319, ext. 708 Email to sponsor@vividmag.online Web vividmag.online/advertise

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Post Office Box 110278 | Atlanta, Georgia 30311 | 404.919.1319, ext. 703 vividmag.online | vividtalk.live | vividtalkradio.com | sponsor@vividmag.online

Profile for Adam Red | Branding Agency

Vivid Brands | The Edge Media Kit  

Vivid Brands include Vivid Magazine, Vivid Talk™ Radio, and Vivid Talk™ LIVE. Our interactive, multi-platform approach seamlessly integrate...

Vivid Brands | The Edge Media Kit  

Vivid Brands include Vivid Magazine, Vivid Talk™ Radio, and Vivid Talk™ LIVE. Our interactive, multi-platform approach seamlessly integrate...