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PORTFOLIO. Adam Frame


Email: mr.adamframe@gmail.com Tel: 07964328555 LinkedIn: www.linkedin.com/in/adam-frame


CRESCENT SLING CHAIR NDEBELE ASPIRATION SET H4 HEADPHONES FIREPLACE DONKEY AW 17 CANDLE HOLDERS DUET SOFA BED SONOS PLAY:10 ADAM COFFEE TABLE PROVENANCE BAR STOOL GEO TABLES DESKTOP ACCESSORIES PHOTOGRAPHY


Crescent Sling Chair 2017

A simple easy chair for wood construction. As a live project with Heal’s, the Crescent Sling Chair was designed to fill a gap in the Heal’s market for a low cost lounge chair for young contemporaries. Using oak and a variety of leather colour options, the piece is sturdy and lightweight.

Oak

Leather


Problem O Expensive and heavy lounge chairs O Range of colour options

Who? O 20 - 50 O Likes to relax O Minimalist O Londoner

What? O Lightweight O Comfortable O Affordable


Charcoal Cocoa

Blue Steel Burnt Sienna

Natural Tan


Pillow Attached by Two Straps

Leather

Mortise & Tenon Joints Steam Bent Back Legs

1:1 Detail of Mortise & Tenon Joint

Felt Pads Prevent Scratching

800mm 444.4mm

998mm

800mm

Tapered Front Legs

Natural Oak


Simple forms and understanding the organic qualities of different materials started the ideation.

Out of three concepts, a sling chair was chosen as the final product.

A final 1:5 model was created once a final design was chosen.


NDEBELE ASPIRATION SET 2017

The brief was to design a personal set of products. Using visuals from the Ndebele tribe in South Africa, the ceramic pot, concrete tray and wooden dibber are designed to work in tandom to create a ritual to promote aspirations as well as promote the South African Tribe.

Ceramic

Mopane

View Video here

Concrete


Inspiration Problem O Rasing Ndebele awareness O Promoting aspirations

Who? O 20 - 65 O Needs prompting to do things O Helps and promote cultures

What? O A small everyday reminder O Advocates Ndebele O Can be used for other purposes


1. Set up the Plant pot on the tray.

5. Plant the seed in the hole, covering it up afterwards.

2. Using chalk, represent your aspiration on the side of the pot

6. Water the seed as you would any other.

3. Place soil into the pot.

4. Using the dibber, create a hole in the soil.

7. Watch your aspiration plant grow.


A use of Cape-Dutch architecture was predominant throughout the pot development

The dibber started out as a flat object, changing to become more rounded and 3D

The tray took many forms, finally settling on a concept which was also influenced by Cape-Dutch architecture


H4 HEADPHONES 2016

Wireless headphones that incorporate a built in audio player with internal storage. The aesthetic form fits the Bang and Olufsen brand, and compliments their current catalogue.

Brushed Aluminium

Soft Touch Plastic

Fabric Cable


Problem O Bluetooth can be difficult O Compressed sound quality

Who? O 20 - 45 O Commits to audio quality O Disposable income O On the go

What? O Light, in-ear headphones O Built in memory O Fit in the B&O range


H4 No Compromised Quality, On The Go. Built in 16GB of memory for all your music.


Concepts of headphones for B&O

Taking inspiration from the current B&O range

Incorporating elegant and clean materials and elegant shapes


FIREPLACE DONKEY 2017

A storage unit that conforms to the Isokon brand and builds on the iconic 1939 Isokon Penguin Donkey. The primary function of the Donkey is to house fireplace items, but can also be multifunctional.

9mm Birch Plywood


Problem O Same Donkey for 14 years O Organising fireplace items

Who? O 28 - 60 O Person who owns a fireplace O Larger living space

What? O Hold everything to start a fire O Removable section for kindling O Can be used for other purposes


1.

2.

3.

4.

5.

6.


Construction of the piece was heavily considered

1:5 scale models pushed the design process along

1:1 scale models helped decide a final concept. A full prototype was then built.


AW 17 CANDLE HOLDERS 2016

Sand cast, geometric candle holders that work as a family related with style and finish for the habitat brand. Looking at examples from architecture and sculpture, the set was designed to create an abstract environment.

Rough Cast Copper Finish

Rough Cast Zinc Finish

Rough Cast Antique Brass Finish


Quick, simple 2D sketches initiated the design development

The process veered towards the merging of basic shapes

The simplest designs were the ones that stood out the most


Duet Sofa Bed 2017

As a live brief with Springvale Leisure, this project was completed in pairs. Collaborating with Bryony Hancock, the aim of the project was to create an alternative mechanism to the current Three-Fold sofa bed. With limited space, the sofa needed to fold out into a full double bed within either a static home or caravan.

Oak

Stain Resistant Linen


Inspiration Problem O Difficult mechanism O Not intuitive to use O Sofa beds often lack headboards

Who? O 25 - 40 O Active and outgoing O Small caravan/static home

What? O For the younger market O Easy functionality O Folds to a full double bed


1. Use in sofa position

4. Pull sofa towards you

2. Remove cushions and put underneath

5. Lower to the ground

3. Pick up tabs

6. Enjoy as double bed


Understanding how an alternative mechanism could work was vital.

Working out the user and their living habits helped create a scenario.

Creating a sofa which was contemporary and aesthetically pleasing was the final goal.


SONOS PLAY:10 2016

Incorporating a possible future levitating technology, Play:10 is a speaker designed for the Sonos brand that creates a new audio experience.

Brushed Aluminium

Soft Touch Plastic

Speaker Grill Fabric


Problem O Positioning of speakers O Lack of interaction

Who? O 15 - 50 O Social audio experiences O Technology enthusiast

What? O Easy floating experience O Portable O Wireless charging


BACK

FRONT

SIDE 8,09 6,1

R15

,06

6

18.5

1

15

2

1

8,09

2

R75,75

30

TOP

5,1

R1

R3


Research into levitation technology started the ideation process

Exploring lighting for possible influences

The consideration of size determined the final dimensions


ADAM COFFEE TABLE 2013

A simple, flat-pack coffee table for the CB2 brand using a combination of an acacia wood top and brass legs. Looking into nature and how organic forms meet with geometric forms inspired the basic principles of this design.

Acacia

Antique Brass

View on retailer’s website here


Problem O Simple assembly O Minimalist design

Who? O 25 - 40 O First time house owner O On a budget, but wants style

What? O Flat-pack O Used in the living room O Easy to assemble


There was a constant consideration between how the top met the legs

Swooping curves on the top juxtapose with the legs

The simplicity and elegance of the final concept made it stand out against other concepts


PROVENANCE BAR STOOL 2016

A bar stool that lives within the Crate&Barrel brand. The stool has both home and commercial applications. After initially exploring biomimicry and patterns that naturally form, the development steered towards a more practical design.

Recycled Teak

Brushed Steel Tubing


Problem O Furniture for modern living O Also designed for commercial use

Who? O 22 - 40 O Young families O Business owners

What? O Home and commercial uses O Elegant enough to stand out O Contrast of industrial and organic


The standard proportions for the product were established

Simple and sturdy structures were considered

Final design was chosen due to its ability to blend into different settings


GEO TABLES 2016

Part of a project for the New Design Museum, under Content by Terence Conran, these tables encompass a strong, structural aesthetic, coupled with a variety of elegant tops.

Copper

Antique Brass

Acacia

Light Charcoal Mango

Marble


DESKTOP ACCESSORIES 2015

A series of geometric, rough cast aluminium desk accessories for organising the worktop, as well as fitting into the CB2 range. With the use of simple, elegant finlike protrusions, the accessories stand out within a desk environment.

Rough Cast Charcoal Finish

View on retailer’s website here


PHOTOGRAPHY A series of photographs from my personal collection which show strong geometric imagery in day to day life. My love for photography comes from the realisation that it is a process where we create art out of everyday life, allowing us to appreciate the world around us


Hyde Park Memorial


Camden Bridge

Paris Skyline


Williamsburg Bridge

Fiat In Paris


SKILLS

ABOUT ME

To me a Product Designer is someone who improves the environment in which we live in by creating products that are needed and enhance lives both functionally and aesthetically. My aim is to develop a design methodology and skill set which encompasses understanding of human behaviour and truly comprehends what people require. For me, design is about understanding materials, processes and the potential they have in finding creative product solutions. At the same time it is critical that we challenge the use of materials and find new processes that acknowledge our limited global resources and environment.

SolidWorks

Illustrator

AutoCAD

Photoshop

SketchUp

InDesign

EDUCATION

PERSONAL INTERESTS

International Baccalaureate

Photography

Nottingham Trent University Furniture and Product Design BA (Hons)

Music Playing


Email: mr.adamframe@gmail.com

Tel: 07964328555

LinkedIn: www.linkedin.com/in/adam-frame

Adam Frame

Adam Frame Furniture and Product Design Portfolio  

The latest version of my portfolio, updated on 30/05/2017

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