PORTFOLIO. Adam Frame
Email: firstname.lastname@example.org Tel: 07964328555 LinkedIn: www.linkedin.com/in/adam-frame
CRESCENT SLING CHAIR NDEBELE ASPIRATION SET H4 HEADPHONES FIREPLACE DONKEY AW 17 CANDLE HOLDERS DUET SOFA BED SONOS PLAY:10 ADAM COFFEE TABLE PROVENANCE BAR STOOL GEO TABLES DESKTOP ACCESSORIES PHOTOGRAPHY
Crescent Sling Chair 2017
A simple easy chair for wood construction. As a live project with Healâ€™s, the Crescent Sling Chair was designed to fill a gap in the Healâ€™s market for a low cost lounge chair for young contemporaries. Using oak and a variety of leather colour options, the piece is sturdy and lightweight.
Problem O Expensive and heavy lounge chairs O Range of colour options
Who? O 20 - 50 O Likes to relax O Minimalist O Londoner
What? O Lightweight O Comfortable O Affordable
Blue Steel Burnt Sienna
Pillow Attached by Two Straps
Mortise & Tenon Joints Steam Bent Back Legs
1:1 Detail of Mortise & Tenon Joint
Felt Pads Prevent Scratching
Tapered Front Legs
Simple forms and understanding the organic qualities of different materials started the ideation.
Out of three concepts, a sling chair was chosen as the final product.
A final 1:5 model was created once a final design was chosen.
NDEBELE ASPIRATION SET 2017
The brief was to design a personal set of products. Using visuals from the Ndebele tribe in South Africa, the ceramic pot, concrete tray and wooden dibber are designed to work in tandom to create a ritual to promote aspirations as well as promote the South African Tribe.
View Video here
Inspiration Problem O Rasing Ndebele awareness O Promoting aspirations
Who? O 20 - 65 O Needs prompting to do things O Helps and promote cultures
What? O A small everyday reminder O Advocates Ndebele O Can be used for other purposes
1. Set up the Plant pot on the tray.
5. Plant the seed in the hole, covering it up afterwards.
2. Using chalk, represent your aspiration on the side of the pot
6. Water the seed as you would any other.
3. Place soil into the pot.
4. Using the dibber, create a hole in the soil.
7. Watch your aspiration plant grow.
A use of Cape-Dutch architecture was predominant throughout the pot development
The dibber started out as a flat object, changing to become more rounded and 3D
The tray took many forms, finally settling on a concept which was also influenced by Cape-Dutch architecture
H4 HEADPHONES 2016
Wireless headphones that incorporate a built in audio player with internal storage. The aesthetic form fits the Bang and Olufsen brand, and compliments their current catalogue.
Soft Touch Plastic
Problem O Bluetooth can be difficult O Compressed sound quality
Who? O 20 - 45 O Commits to audio quality O Disposable income O On the go
What? O Light, in-ear headphones O Built in memory O Fit in the B&O range
H4 No Compromised Quality, On The Go. Built in 16GB of memory for all your music.
Concepts of headphones for B&O
Taking inspiration from the current B&O range
Incorporating elegant and clean materials and elegant shapes
FIREPLACE DONKEY 2017
A storage unit that conforms to the Isokon brand and builds on the iconic 1939 Isokon Penguin Donkey. The primary function of the Donkey is to house fireplace items, but can also be multifunctional.
9mm Birch Plywood
Problem O Same Donkey for 14 years O Organising fireplace items
Who? O 28 - 60 O Person who owns a fireplace O Larger living space
What? O Hold everything to start a fire O Removable section for kindling O Can be used for other purposes
Construction of the piece was heavily considered
1:5 scale models pushed the design process along
1:1 scale models helped decide a final concept. A full prototype was then built.
AW 17 CANDLE HOLDERS 2016
Sand cast, geometric candle holders that work as a family related with style and finish for the habitat brand. Looking at examples from architecture and sculpture, the set was designed to create an abstract environment.
Rough Cast Copper Finish
Rough Cast Zinc Finish
Rough Cast Antique Brass Finish
Quick, simple 2D sketches initiated the design development
The process veered towards the merging of basic shapes
The simplest designs were the ones that stood out the most
Duet Sofa Bed 2017
As a live brief with Springvale Leisure, this project was completed in pairs. Collaborating with Bryony Hancock, the aim of the project was to create an alternative mechanism to the current Three-Fold sofa bed. With limited space, the sofa needed to fold out into a full double bed within either a static home or caravan.
Stain Resistant Linen
Inspiration Problem O Difficult mechanism O Not intuitive to use O Sofa beds often lack headboards
Who? O 25 - 40 O Active and outgoing O Small caravan/static home
What? O For the younger market O Easy functionality O Folds to a full double bed
1. Use in sofa position
4. Pull sofa towards you
2. Remove cushions and put underneath
5. Lower to the ground
3. Pick up tabs
6. Enjoy as double bed
Understanding how an alternative mechanism could work was vital.
Working out the user and their living habits helped create a scenario.
Creating a sofa which was contemporary and aesthetically pleasing was the final goal.
SONOS PLAY:10 2016
Incorporating a possible future levitating technology, Play:10 is a speaker designed for the Sonos brand that creates a new audio experience.
Soft Touch Plastic
Speaker Grill Fabric
Problem O Positioning of speakers O Lack of interaction
Who? O 15 - 50 O Social audio experiences O Technology enthusiast
What? O Easy floating experience O Portable O Wireless charging
SIDE 8,09 6,1
Research into levitation technology started the ideation process
Exploring lighting for possible influences
The consideration of size determined the final dimensions
ADAM COFFEE TABLE 2013
A simple, flat-pack coffee table for the CB2 brand using a combination of an acacia wood top and brass legs. Looking into nature and how organic forms meet with geometric forms inspired the basic principles of this design.
View on retailerâ€™s website here
Problem O Simple assembly O Minimalist design
Who? O 25 - 40 O First time house owner O On a budget, but wants style
What? O Flat-pack O Used in the living room O Easy to assemble
There was a constant consideration between how the top met the legs
Swooping curves on the top juxtapose with the legs
The simplicity and elegance of the final concept made it stand out against other concepts
PROVENANCE BAR STOOL 2016
A bar stool that lives within the Crate&Barrel brand. The stool has both home and commercial applications. After initially exploring biomimicry and patterns that naturally form, the development steered towards a more practical design.
Brushed Steel Tubing
Problem O Furniture for modern living O Also designed for commercial use
Who? O 22 - 40 O Young families O Business owners
What? O Home and commercial uses O Elegant enough to stand out O Contrast of industrial and organic
The standard proportions for the product were established
Simple and sturdy structures were considered
Final design was chosen due to its ability to blend into different settings
GEO TABLES 2016
Part of a project for the New Design Museum, under Content by Terence Conran, these tables encompass a strong, structural aesthetic, coupled with a variety of elegant tops.
Light Charcoal Mango
DESKTOP ACCESSORIES 2015
A series of geometric, rough cast aluminium desk accessories for organising the worktop, as well as fitting into the CB2 range. With the use of simple, elegant finlike protrusions, the accessories stand out within a desk environment.
Rough Cast Charcoal Finish
View on retailerâ€™s website here
PHOTOGRAPHY A series of photographs from my personal collection which show strong geometric imagery in day to day life. My love for photography comes from the realisation that it is a process where we create art out of everyday life, allowing us to appreciate the world around us
Hyde Park Memorial
Fiat In Paris
To me a Product Designer is someone who improves the environment in which we live in by creating products that are needed and enhance lives both functionally and aesthetically. My aim is to develop a design methodology and skill set which encompasses understanding of human behaviour and truly comprehends what people require. For me, design is about understanding materials, processes and the potential they have in finding creative product solutions. At the same time it is critical that we challenge the use of materials and find new processes that acknowledge our limited global resources and environment.
Nottingham Trent University Furniture and Product Design BA (Hons)