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hat is a fashion stylist


Role of a fashion stylists

Roles of a fashion stylist

A

stylists role is to enhance the appearance of a client through their clothing worn, stylists are very often used for big events, television, celebrities, etc. However fashions stylists for big events are usually apart of a big team, this team can consist of fashion designers, photographers, hair stylists and make up artists, this can vary on the particular project or event being focused on. For example if preparing for a red carpet event then stylists often borrow items of clothing from the fashion designer to ensure the client is wearing the highest end brands. But however if acquiring a fashion stylist for everyday situations then the stylist will avoid borrowing any clothes but however will find a cheaper alternative to purchase depending on the client.

Responsibilities of a fashion stylists Many fashion stylist jobs vary in responsibilities, this can depend on the skill set and the client, however some of the responsibilities which fashion stylists experience are ensuring you have contact with a variety of different fashion designers, this ensures you are able to loan clothes for big events. As well as having good communication with designers you must have a good communication with your current client as this allows you to gain a better understanding of the clients fashion interests clearly explain points which are essential to enhancing the individuals style.


Areas fashion stylists are able to work in

Editorial styling Editorial styling is one of the area’s fashion designers are able to work in, the editorial stylist works very closely with designers, photographers, fashion magazines, advertisement, etc. This involves being able to organise photoshoots for possible magazine covers, clothes shoots and other fashion based media. Within this role the fashion stylist may be selected to pick the items of clothing needed to be worn by the model or give a personal outlook on their opinion on an item of clothing or a possible trend occurring. Wardrobe styling Wardrobe styling is very closely linked to video or commercial styling however this is usually more involved in media such as television or theatre. It is all about developing a look for the viewer or audience, such as in theatre the outfits may be more exaggerated however a newsreader would wear something more formal to present the news, as this is of no distraction to the viewer and does not have to represent any character or theme. Video/commercial styling Video or commercial styling involves preparing actors/actress or models for advertisement clips or industrial videos. The clothing chosen must be suitable for the advertisement or clip, as this can effect the audiences view on the video. For this the location, actor/actress or model, makeup artist are all key features. Show styling Show stylists have to have the ability to organise and arrange big events such as fashion parades and catwalks, as well as this they must be able to select outfits, models, running order and photographers for such big events. Also it is possible the show stylists may have to speak to media so they must be very confident.


The responsibilities of a stylist

M

any fashion stylist jobs vary in

responsibilities, this can depend on the skill set and the client, however some of the responsibilities which fashion stylists experience are ensuring you have contact with a variety of different fashion designers, this ensures you are able to loan clothes for big events. As well as having good communication with designers you must have a good communication with your current client as this allows you to gain a better understanding of the clients fashion interests clearly explain points which are essential to enhancing the individuals style.


The skills of a successful stylist

To become a successful designer you must have many attributes, these vary from uniqueness, organised and communication. These are all very important in the world of fashion as if you are not unique then you are merely a sheep in the crowd in the world of fashion this is why it is important that your ideas stick out from any other to enable recognition from big designers and magazines. Organisation is a key aspect in all parts of a stylist whether it be editorial or video/show styling, as the stylist must ensure the chosen clothing is appropriate for the photoshoot or if working in editorial the stylist must ensure the photographer enhances the chosen look for the clothing or exaggerates the chosen theme for the shoot. As well as this communication is a very important aspect to becoming a successful stylist as good communication allows stylist to contact designers and allows them to borrow clothing pieces for particular shoots.


Successful fashion stylist

P

anos Yiapanis, a London born stylist with very little recognition as he has kept a very low profile among the world of fashion. He been able to work and collaborate with massive fashion designers ranging from Rick Owens, Chanel, Veronique Branquinho and also works as the creative consult for Givenchy. As well as this Panos has also worked on the editorial for big companys such as Vogue Italia, VMAN and Arena Homme. Panos Yiapanis’s work heavily reflects his style and thought process, as we can see it is very unique to any other. However he is very modest about his work and describes it as “the lowest rung of the creative ladder” meaning he visualises his work to be only the first step to the creative ladder of the world of fashion. By looking through his different editorials and collaborations we are able to see his huge range of style ranging from haute couture to grunge punk rock, his approach to projects is very different to any other fashion stylist


Principles of styling

5 different male body types - The trapezoid - The inverted triangle - The rectangle - The triangle - The oval


Trapezoid body shape consists of broad shoulders and chest with quite a small waist, people who have the trapezoid body shape are usually very lean and toned. As the upper and lower body are very well balanced this means people who have this body shape can find clothes easily as most clothes will fit them.

The trapezoid

Suggested pieces:

How to style the trapezoid body shape - Skinny jeans usually compliment this style very well as they give a good shape and don’t drown out the client - Low-top trainers also work very well with this shape due to the clients slim legs. - A light weight outerwear such as a denim jacket allows the client to maintain upper body shape and structure without completely drowning them out in thick layers.


The inverted triangle

Suggested pieces:

How to style the inverted triangle body shape -Very basic distressed skinny jeans to exaggerate clients slim build -Thick brown belt to break down light colours and add detailing. - V neck t-shirt will allow


The Oval The oval body shape is very obviously named as the body shape appears roun

The Oval

Suggested pieces:

How to style the Oval shape: - To style the oval shape I have chosen very slim loose fitting jeans as tight fitting trousers will not compliment the body. - -Large timberland boots to even out the large torso and keep the outfit in proportion. - Off-white imagery t-shirt, I think due to the oversized feel and imagery this will keep any attention from the rounded torso.


White pale skin, long dark brown hair. The long dark hair compliments the slim face, using a variety of colours works very well with skin tone as using light colours can drown the client out, this is why having dark hair and colours such as jet black and forest green works very well and compliments this piece.

Dark olive skin, short platinum hair. The short platinum hair works very well with the warm olive skin as it adds vibrancy and keeping this short allows for texture to the slim chiselled face. The model has also compliments this skin colour and back setting by using dark early tones in his outfit.

Black skin tone, very short hair. This model has used his skin colour to work with very light washed out denim, by maintaining short simple hair this allows us to maintain all focus on the double denim. This look is rarely used however due to the skin


Kesse Donker is of the Ghanaian descent, however was born in North London. Skin tone: Black Height:6�2 Hair colour: Black Body shape: Triangle Face shape: Square


Evening wear Bottoms: Saint Laurent Five Pocket distressed bleached jeans Shoes: Balenciaga Arena Leather high top Jacket: Yeezy flight coat T-shirt: Balmain Paris X HM white logo tee For this evening look I have chosen all black bottom half with a very light torso, including the light leather yeezy flight jacket and the white t-shirt, I think this flight jacket will compliment Kesse very well due to the light colour and the oversized aspect of the jacket due to his height and body frame being quite big.


Casual wear Bottoms: Dolce & gabbana ripped jeans Shoes: Black Ultra boosts Jacket: Off-white chequered shirt T-shirt: Saint Laurent Blood luster tee For this casual wear look I have chosen: My chosen causal wear for Kesse I have created a very light fitting and comfortable outfit which includes running shoes for comfort and a light chequered shirt to place over the Saint Laurent tee. The variety colours I have picked out are very pastel light colours which will compliment Kesse’s dark skin tone


Age

Casual wear

Vintage

Mind map

Cheap alternatives

High end


Gender: Male

Look: Causal Wear

Where do they shop? Customer often shops at many independent vintage shops and sales, as he enjoys much more unique clothing which stand out from the crowd. Additionally customer also enjoys searching for high end clothing as well but however not as often. How much do they spend on clothing? Customer does not spend a lot of money on clothing most of the time as he prefers to shop around charity shops and old stores for cheaper alternatives to current trends. But however customer does enjoy finding key designer pieces and choosing a much more higher end design sometimes.


Cool hunt Cool hunting - Cool hunting is a name given to professionals in which make predictions and observations on future trends. Cool hunters job is to look at old trends and analyse these to create or predict future trends for different seasons.

Pintrest research

Look de inverno Young man spring&fall

Key Mens Trends for Autumn/Winter 2016


Cool hunt Pintrest research

ASOS Death by Elocution

Daily Mail


Subcult Mix


Subcult Mix Colour: Within the subcult mix spring/summer 2017 fashion a use of very bright eye catching colours are used to express a youthful side to a new generation of street wear as bright colours are highly associated with the younger generation. The use of contrast is heavy used as this exaggerates the bright colours and shapes used within the garment. However black is not an underused colour in this culture, as it can be quite a statement bold colour to break up blocks of colour. Key looks: The key looks found in subcult mix fashion are very similarly based around those of men's wear key pieces. However the sizing, colours and fabrics between these are very different as subcult mix takes more of an oversized, wider shoulder on its garments, as well as this the use of colours through panelling, patches and badging is also very common to add detail and colour to the garment. Print and patterning: The print and patterning in the subcult mix fashion garments are heavily based around the 90’s as this is when patches, print and badges were all introduced and became a big trend within the younger generation. However another print in which became a


Subcult Mix Materials: The materials used are very unique, as many designers use these materials to create a form of contrast in a garment. This ranges from pairing denim with a illimous orange hi vis jacket, or pairing leather with classic sports wear. As well as this the use of zips and buttons are very important to use as embellishment as these can create a lot of texture in a garment. Accessories and footwear: Dangling dayglo keychains, necklaces and webbing belts speak of the acid house movement, while heavy curb chains and ring belts allude to 1970s punk. A staple of youth culture since the 1950s, brothel creepers emerge once more, with chunky soles at Louis Vuitton and General Idea.


Young Affluent


F**K


Torso


Call sheet

PERSONAL STYLIST

DATE: 16th December 2016

ASSIGNMENT / CALL SHEET

TIME: 2PM SHOOT/JOB: Cover shoot for Dazed LOCATION: College studio CREATIVE TEAM DETAILS: PHOTOGRAPHER: B MAKE UP: NONE HAIR STYLIST: WARDROBE STYLIST: MODEL(S): Adam Chesworth PRIMARY CONTACT: Email ANY SPECIAL INSTRUCTIONS: Unique poses


The future trend I selected from many was sub cult mix, this trend is a very unusual and unique trend as it takes the grunge of the 90’s including bright colours, patch work and denim. But however I feel this trend also touches on a very ‘skater’ look with garments such as cropped jeans and simple tucked in shirts, the subcult mix takes a very different approach to fashion and is very different to any other style due to the vintage/high end mix. Such as pairing street wear brands such as Off-White with chequered trousers and vans, giving a very unique but yet high end look to an individual. My target consumer is aimed at young, affluent individuals, who dress very outside the box and differently to usual high street brands. The target consumer I aimed my project around focused on individuals who enjoy dressing differently to others whether this be through the colours, silhouette or fit of the clothing. As well as this my target also enjoys lower end fashion but additionally likes high end fashion garments but more than often shops in charity shops, vintage clothing shops and the internet to find unique pieces unlike any other found in the high street. The magazine I have chosen is Dazed magazine, I chose this magazine as I have read this for a while and have continuously enjoyed the different style and personalities they include within the magazine and I felt for the trend I had chosen, the style of the magazine and photo-shoot all worked very and suited the chosen magazine. I did consider other magazines such as ID but however after consideration and research I realised dazed was a much more suiting to my customer profile and how my final photo-shoot images turned out after editing. There was very little planning throughout the start of the assignment as the research was not very customer refined but however as the project has gone on I have begun to refine my target market and aim this towards my target market, such as during my photo-shoot a lot of planning had to go in, as I had to ensure all my research was completed before to ensure I had a clear idea of my photo-shoot and how to ensure this suited my customer market. Additionally as I knew how I wanted my shoot such as poses, props and clothing. This let me have a good vision of what photos I wanted to achieve, making the photographs very fitting for my project. As well as this after editing I was able to personalise this more and add my own touch to the images and create something much more unique from my shoot.


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Principles of styling