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Hertfordshire Visual Arts Getting the most from Social Media

19 Feb 2014 – 7.30 pm

Adam Blackie MBA ACMA adamablackie@gmail.com


Tonight Last Session ●

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It’s you, but digital What is social networking? It’s all about Communication – Group Experience The importance of having a strategy

Tonight ●

A simple strategy to set up regular interconnected activity across your accounts.

Which social media to use.

Understanding which key words and phrases to use.

Understanding the power of the "Like" feature.

Where and how to add comments quickly, easily and with results.

Why all this is important to your ranking on search engines.


Social Media – Strategy Attract £ £

Be seen as an expert


Strategy


Which Social Media? - Mostly visual? - Want to say something / educate? - Where are your competitors? – it’s like real life but online


Which Social Media? #2 Create targeted content

– profile tags and key words. Search as if you are the target browser, copy what you find.

Always link to each other Join like-minded Groups

– consider your style, others will link back too!

– Browsers will spot your comments = opportunities to “Like”

Have an Open profile

– How else will people see you?

Available contact details

– How else will people contact you?

Use tools (advanced)

– Easy way to spread the word eg. Hootsuite


Your Words and Phrases

Who am I? What do I do? Where do I live? ...... your elevator pitch. This is how people find you, ‌... so be consistent


The Power of the Like feature. •Easy to read - KISS Helpful •Nice •You - consistent •Regular – See Strategy


Where and how to participate  = Twitter/Instagram

 Have a strategy  Use your own name  Follow first, tweet or post later  Share ideas and knowledge  Don’t be afraid to ask

= Facebook

 Publicise events, status changes. (Yours & others)  Use the search function to find the conversations  Join Industry / interest / networking groups  Join the conversation  Send direct messages  Be honest and polite!


Finally ….its really about finding you.

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Appropriate platforms A 100% profile Consistent tags and phrases Regularity Encourage others


Thank You Any Questions?

Adam Blackie MBA ACMA adamablackie@gmail.com



Social Media for Artists #2