media kit k e n t u c k y m o n t h l y.c o m
since
1998 For more than two decades, readers have embraced Kentucky Monthly’s commitment to celebrating everything that makes the Bluegrass State a wonderful place to call home. Kentucky Monthly celebrates the people, places, events and culture of our Commonwealth. By highlighting the best our state has to offer, we unite Kentuckians everywhere and create a sense of pride and community.
K E N T U C K Y M O N T H LY. C O M
KENTUCKY MONTHLY MAGAZINE Media Kit
“I really enjoy Kentucky Monthly. You do such a great job promoting all the things we all love about Kentucky. Thanks for all you do for our tourism industry.” KEN T UC K Y M O N T H LY R E A DE R
AUDIENCE
100,000 loyal readers That would fill the Kroger Field or Cardinal Stadium nearly twice... depending on what color you bleed.
59% FEMALE
|
41% MALE
54% MARRIED
N E A R LY A L L O F O U R R E A D E R S A R E AG E S 3 5 - 7 5
family oriented. more than half have children in household 20% have prospective college kids in household
educated. 4 5 % AT T E N D E D C O L L E G E
invested in our state. 94% HOMEOWNERS 7 1 % O W N S TO C K S 85% OWN INVESTMENTS
Demographic Report, Bluegrass Integrated Communications, 2019
KENTUCKY MONTHLY MAGAZINE Media Kit
well traveled.
27% of readers travel for vacation twice or more a year. Kentucky Monthy partners with a local travel agent to offer annual (sold out!) trips to amazing destinations.
KENTUCKY MONTHLY MAGAZINE Media Kit
AUDIENCE Each copy of Kentucky Monthly is read by 4 or more people. our readers are interested in... 81% HEALTHY LIVING bicycling, running, self-improvement, health, natural food
70% DO IT YOURSELF technology, gadgets, woodworking
68% HOME LIFE hobby, reading, collecting, crafts, gardening, family
66% GREAT OUTDOORS hunting, boating, fishing, camping, hiking, RVs
61% SPORTY LIFESTYLE bicycling, basketball, running, golf
47% LUXURY LIFE gourmet, natural food, wine, fashion clothing, home decor
KENTUCKY MONTHLY MAGAZINE 2020 Media Kit
“I always discover something new and interesting about Kentucky and the people who call her home.” KE N TUC K Y M O N TH LY RE A DE R
F O OT P R I N T
Kentucky Monthly is the Commonwealth’s ONLY statewide general interest paid subscription-based publication.
35,000 SUBSCRIBERS delivered to all 120 counties, all 50 U.S. states and territories and 6 other countries
TARGETED DISTRIBUTION Subscribers, select hotels, waiting rooms, festivals, ALL Kentucky state parks and events around Kentucky.
NEWSSTAND PRESENCE Kroger, Barnes and Noble, Joseph Beth, Carmichaels and most independent book sellers in Kentucky.
25K EMAIL SUBSCRIBERS 14K FACEBOOK FOLLOWERS 4K TWITTER FOLLOWERS 1K PINTERST FOLLOWERS
KENTUCKY MONTHLY MAGAZINE Media Kit
“It's a wonderful way to stay in touch with Kentucky!” KENTUCKY MONTHLY MAGAZINE Media Kit
KE N TUC K Y M O N TH LY RE A DE R
PRINT ADVERTISING ISSUE FREQUENCY:
10x per year
76% OF READERS HAVE VISITED A DESTINATION OR MADE A PURCHASE BECAUASE OF AN ADVERTISEMENT IN KENTUCKY MONTHLY MAGAZINE 2020 RATES
Rates listed are gross. Price is per ad. 1X
3X
6X
10X
2 Page Spread
6000
5800
5400
5100
Back Cover
5000
4000
3800
3600
Inside Front Cover
4000
3800
3600
3400
Inside Back Cover
3500
3400
3200
3000
Full Page
3400
3200
3000
2800
2/3 Page
2400
2200
2100
2000
1/2 Page Vertical
2100
1900
1800
1700
1/2 Page Horizontal
1900
1600
1500
1400
1/3 Page Vertical
1500
1400
1300
1200
1/3 Page Square
1200
1100
1000
950
Buy more, save more. Purchase ten ads to get the best value. Ads do not have to be the same size or placed in consecutive issues. For example, purchase five full page ads for $2800 each and five 1/3 page square ads for $950 each to receive the 10X frequency discount.
KENTUCKY MONTHLY MAGAZINE 2020 Media Kit
KENTUCKY DAYTRIPS FOR THE ENTIRE FAMILY KENTUCKY
AUGUST 2019 J U N E / J U LY 2 0 1 9
of
Giants at Bernheim Forest
Gia n
AUGUST 2019
ts
M O N T H LY
th e
Fo re st THE
ChrysaliTs PR OJEC
plus
Photography exhibit n in need benefits wome
VOLUME 22
First Generation Women Achievers Touring Your Home State Frontier Nursing University Ignite Institute Facts About Kentucky Colleges
Display until 9/10/2019
plus
Display until 8/13/2019
Birding in Kentucky Berea Festival of Learnshops Pioneer Playhouse Celebrates 70 Years
ISSUE
www.kentuckymonthly.com
www.kentuckymonthly.com
6
x-cover.indd 991
5/14/19 8:22 PM
70% OF READERS ATTENDED AN EVENT AS A RESULT OF SEEING IT IN THE MAGAZINE! Marketplace + Calendar GROSS RATES
1X
3X
6X
10X
1/4 Page
660
625
580
550
1/9 Page
350
350
350
350
Calendar Listing
50
50
50
50
What does this mean? Marketplace advertisers are grouped together on ad only pages near the calendar in each issue. Calendar Listings include event name, date, location, phone (for public contact) and event website.
Advertise your event for free at kentuckymonthly.com! Add your event to our online calendar for free! It may end up in the printed version of the magazine. Our calendar is definitely a favorite for the readers, and we love to share what’s going on in our great state.
We can help create the perfect ad package for your business!
E M A I L U S : A D @ K E N T U C K Y M O N T H LY. C O M
D I G I TA L A D V E R T I S I N G
Kentucky Monthly’s website offers readers even more content and features to love, including: feature stories, online extras, recipes, blogs, and a comprehensive statewide calendar of events. Our website has new visitors each month! With an average of 35,000 page views every month and new content released on the first day of each month your ad is bound to be seen.
250K WEBSITE VISITORS IN 2019 More than half of visitors are ages 25-44 33% of readers visit our website more than once a month AV E R A G E M O N T H LY PA G E V I E W S : 3 5 , 0 0 0
2020 RATES
300 x 250
Rates listed are gross. Price is per ad. Ads run for one month. 1X
3X
6X
10X
300
280
260
230
For non-print advertisers, add 25% to all pricing.
KENTUCKY MONTHLY MAGAZINE 2020 Media Kit
300X250 DIGITAL ADS AVAILABLE
EMAIL MARKETING
180x150 DIGITAL SQUARE
eNewsletters are sent twice a month and feature content from our current issue of the magazine. reach an audience of 25,000+ readers average open rate of 25% or higher
2020 RATES
Rates listed are gross. Price is per ad.
GROSS RATES
1X
3X
6X
10X
180 x 150 Digital Square
425
405
380
350
KENTUCKY MONTHLY MAGAZINE 2020 Media Kit
FLIPBOOK Kentucky Monthly is also offered as a digital flipbook, which is free for all to read. People from all over the world view our flipbook! Past issues can be found online even after they leave newsstands. Hyperlinks give your ad an extended life that print ads cannot.
LINKED TO YOUR WEBSITE OR SOCIAL MEDIA
Hyperlink $50 each Buying ten or more print ads? Hyperlinks are included for free! We promote our flipbook in all print issues, eNewletters and on all social media outlets.
KENTUCKY MONTHLY MAGAZINE 2020 Media Kit
PA C K A G E S Options are unlimited! Here are some ideas.
Most clients land on a custom pacakge. Contact us to build yours.
WIN 10 FULL PAGE PRINT ADS | $ 2800 EACH 10 HYPERLINKS | FREE 3 ENEWSLETTER ADS | $ 380 EACH 3 MONTHS OF WEB ADVERTISING | $ 280/MONTH
TOTAL: $29,890
PLACE 3 FULL PAGE PRINT ADS | $ 2800 EACH 10 HYPERLINKS | FREE 4 HALF PAGE HORIZONTAL PRINT ADS | $ 1400 EACH 3 ONE THIRD PAGE VERTICAL PRINT ADS | $ 1200 EACH
TOTAL: $17,600
SHOW 2 HALF PAGE VERTICAL PRINT ADS | $ 1600 EACH 4 1/4 PAGE PRINT ADS | $ 580 EACH 2 ENEWSLETTER ADS | $ 425 EACH 1 FULL PAGE PRINT AD INSIDE KENTUCKY GIFT GUIDE | $ 950 7 HYPERLINKS | FREE
TOTAL: $7,230
SPECS
WITH BLEED
WITHOUT BLEED
2 Page Spread
16.5 x 11.125
Back Cover
8.25 x 11.125
Inside Front Cover
8.25 x 11.125
Inside Back Cover
8.25 x 11.125
Full Page
8.25 x 11.125
7 x 10
2/3 Page Vertical
5.25 x 11.125
4.625 x 10
1/2 Page Vertical
4.625 x 7.735
1/2 Page Horizontal 1/3 Page Vertical
8.25 x 5.5
7 x 4.4875
2.875 x 11.125
2.25 x 10
1/3 Page Square
4.625 x 4.875
1/4 Page Marketplace
3.4375 x 4.875
1/9 Page Marketplace
2.25 x 3
KENTUCKY MONTHLY MAGAZINE 2020 Media Kit
1/3 PAGE SQUARE
2-PAGE SPREAD
FULL PAGE
2/3 PAGE
1/3 PAGE VERTICAL
1/2 PAGE VERTICAL
1/2 PAGE HORIZONTAL
GOOD PRACTICE
CREATIVE SERVICES
Important content in bleeding ads must be kept at least .25” (1/4 inch) within the area of the ad to avoid being lost in the final trim.
Want to advertise but don’t have a designer? Our creative team can provide design skills for all your creative needs. We would be happy to help you!
Please send your ad in a high-res pdf format. If your ad has bleed, please include crop marks.
PRINT ADS Kentucky Monthly will not assume responsibility for advertising reproductions that do not conform to the mechanical specifications listed here. All ads must be supplied digitally. All artwork must be submitted in a press-ready CMYK format. A PDF is preferred, but TIFF or JPG files at 300 dpi are also acceptable. Please embed all fonts and images. Trim size is 8.125” x 10.875”. Bleed has been accounted for in the “with bleeds” sizing above.
DIGITAL ADS All files must be converted to RGB and 72 dpi. Acceptable formats are animated GIF, JPG or PNG.
Advertisers needing an ad created by Kentucky Monthly are required to submit materials no later than the closing date. Kentucky Monthly assumes no liability for errors that occur in ads after client approval. Advertisers must supply: digital artwork, original logo art, copy and any desired line art or illustrations.
FILE SUBMISSION Submit your artwork to your ad sales rep or email them to Rebecca at becca@kentuckymonthly.com For files too large to email, we recommend the use of Hightail or Dropbox.
1/9 PAGE
1/4 PAGE
hisky_Mag_Ad_8.25x11.125.indd 1
LO YA L A D V E R T I S E R S Buffalo Trace Distillery Lux Row Speed Art Museum Kentucky Bourbon Festival SPEDA SKyPAC Kentucky Tourism Kentucky Derby Festival Kentucky State Parks Gatlinburg, TN Colleges and Universities including Campbellsville College, Georgetown College and Western Kentucky University.
NOW ON VIEW
and many more!
Who said paradise
WAS SOME PLACE TROPICAL.
WHAT A RIDE!
Woodford Reserve® & The Kentucky Derby® : Two Decades of Artistry, Bourbon, and Horse Racing. An outstanding exhibition celebrating two industries that best represent the Commonwealth of Kentucky to the world: horse racing and Bourbon.
829 W. Main St. Louisville, KY
8/1/19 4:22 PM
KENTUCKY MONTHLY MAGAZINE 2020 Media Kit
R N p N
P l an y o u r W i n te r G e tawa y at Gatl i n bu rg. c om
September 2019, two page spread, Rabbit Hole Distillery
THE WORLD’S MOST
AWARD-WINNING DISTILLERY
Bold. Vibrant. Innovative. Collaborative. United.
Somerset.
Where we put community and quality of life first, and everything else falls into place. Here, SPEDA is making business about people.
This National Historic Landmark has been making legendary bourbon whiskey for over 200 years. Today, Buffalo Trace crafts the best collection of bourbons and whiskies in the world by honoring tradition and embracing change. We’d love to lead you around. somersetkyleads.com @spedaky Distilled and bottled by Buffalo Trace Distillery, Frankfort, KY. Alcohol by volume varies by product. www.buffalotracedistillery.com. 1-800-654-8471. Please Drink Responsibly.
2020 CALENDAR
FOCUS: LITERARY
FOCUS: PERFORMING ARTS
February Issue
September Issue
12.15 COMMITMENT
7.15 COMMITMENT
12.20 ARTWORK DUE
7.20 ARTWORK DUE
FOCUS: TRAVEL
EQUITANA PROGRAM Insert in the September Issue
March Issue 1.15 COMMITMENT 1.20 ARTWORK DUE FOCUS: KENTUCKY DERBY PREVIEW + BOURBON April Issue 2.15 COMMITMENT 2.20 ARTWORK DUE FOCUS: FOOD, BREWERIES + WINERIES May Issue 3.15 COMMITMENT 3.20 ARTWORK DUE FOCUS: MUSIC + OUTDOOR RECREATION June/July Issue 4.15 COMMITMENT
FOCUS: BOURBON October Issue 8.15 COMMITMENT 8.20 ARTWORK DUE DRINK LOCAL GUIDE Mailed with October Issue 8.21 COMMITMENT 9.1 ARTWORK DUE FOCUS: VETERANS November Issue 9.15 COMMITMENT 9.20 ARTWORK DUE
4.20 ARTWORK DUE
KENTUCKY BOOK FAIR PROGRAM Insert in the November Issue
FOCUS: EDUCATION + OUTDOORS
FOCUS: H0LIDAYS
August Issue
December/January Issue
6.15 COMMITMENT
10.15 COMMITMENT
6.20 ARTWORK DUE
10.20 ARTWORK DUE KENTUCKY GIFT GUIDE Mailed with December/January Issue 10.1 COMMITMENT 11.1 ARTWORK DUE
Editorial calendar subject to change LATE ARTWORK Please add these dates to your calendar! We will send one courtesy email before we go to press. Kentucky Monthly is not responsible for reproduction quality if material is received after deadline. Materials must be received by deadline and are subject to charges for text changes, electronic production and output. Corrections will be charged to the advertiser or its agency. KENTUCKY MONTHLY MAGAZINE Media Kit
Culture, food, living, outdoors, people, travel, voices... and more in every issue. We cover a wide—and always appealing—variety of content.
KENTUCKY MONTHLY MAGAZINE Media Kit
Looking for a speaker, sponsor, partnership or something you don’t see here? Let’s chat! CONTACT US AD@KENTUCKYMONTHLY.COM
KENTUCKY MONTHLY MAGAZINE Media Kit
KENTUCKY MONTHLY MAGAZINE Media Kit
ke n t u c k y m o n t h l y. c o m
KENTUCKY MONTHLY MAGAZINE Media Kit
KENTUCKY MONTHLY MAGAZINE Media Kit