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2020 media kit k e n t u c k y m o n t h l y.c o m


since

1998 For more than two decades, readers have embraced Kentucky Monthly’s commitment to celebrating everything that makes the Bluegrass State a wonderful place to call home. Kentucky Monthly celebrates the people, places, events and culture of our Commonwealth. By highlighting the best our state has to offer, we unite Kentuckians everywhere and create a sense of pride and community.

K E N T U C K Y M O N T H LY. C O M

KENTUCKY MONTHLY MAGAZINE 2020 Media Kit


KENTUCKY MONTHLY MAGAZINE 2020 Media Kit


AUDIENCE

100,000 loyal readers That would fill the Kroger Field or Cardinal Stadium nearly twice... depending on what color you bleed.

59% FEMALE

|

41% MALE

54% MARRIED

N E A R LY A L L O F O U R R E A D E R S A R E AG E S 3 5 - 7 5

family oriented. more than half have children in household 20% have prospective college kids in household

educated. 4 5 % AT T E N D E D C O L L E G E

invested in our state. 94% HOMEOWNERS 7 1 % O W N S TO C K S 85% OWN INVESTMENTS

Demographic Report, Bluegrass Integrated Communications, 2019

KENTUCKY MONTHLY MAGAZINE 2020 Media Kit


well traveled.

27% of readers travel for vacation twice or more a year. Kentucky Monthy partners with a local travel agent to offer annual (sold out!) trips to amazing destinations.

KENTUCKY MONTHLY MAGAZINE 2020 Media Kit


AUDIENCE Each copy of Kentucky Monthly is read by 3 or more people. our readers are interested in... 81% HEALTHY LIVING bicycling, running, self-improvement, health, natural food

70% DO IT YOURSELF technology, gadgets, woodworking

68% HOME LIFE hobby, reading, collecting, crafts, gardening, family

66% GREAT OUTDOORS hunting, boating, fishing, camping, hiking, RVs

61% SPORTY LIFESTYLE bicycling, basketball, running, golf

47% LUXURY LIFE gourmet, natural food, wine, fashion clothing, home decor

KENTUCKY MONTHLY MAGAZINE 2020 Media Kit


“I always discover something new and interesting about Kentucky and the people who call her home.” KE N TUC K Y M O N TH LY RE A DE R


F O OT P R I N T

Kentucky Monthly is the Commonwealth’s ONLY statewide general interest paid subscription-based publication.

35,000 SUBSCRIBERS delivered to all 120 counties, all 50 U.S. states and territories and 6 other countries

TARGETED DISTRIBUTION Subscribers, select hotels, waiting rooms, festivals, ALL Kentucky state parks and events around Kentucky.

NEWSSTAND PRESENCE Kroger, Barnes and Noble, Joseph Beth, Carmichaels and most independent book sellers in Kentucky.

25K EMAIL SUBSCRIBERS 14K FACEBOOK FOLLOWERS 4K TWITTER FOLLOWERS 1K PINTERST FOLLOWERS

KENTUCKY MONTHLY MAGAZINE 2020 Media Kit


“It's a wonderful way to stay in touch with Kentucky!” KENTUCKY MONTHLY MAGAZINE 2020 Media Kit

KE N TUC K Y M O N TH LY RE A DE R


PRINT ADVERTISING ISSUE FREQUENCY:

10X per year

76% OF READERS HAVE VISITED A DESTINATION OR MADE A PURCHASE BECAUASE OF AN ADVERTISEMENT IN KENTUCKY MONTHLY MAGAZINE 2020 RATES

Rates listed are gross. Price is per ad. 1X

3X

6X

10X

2 PAGE SPREAD

6000

5800

5400

5100

BACK COVER

5000

4000

3800

3600

INSIDE FRONT COVER

4000

3800

3600

3400

INSIDE BACK COVER

3500

3400

3200

3000

FULL PAGE

3400

3200

3000

2800

2/3 PAGE

2400

2200

2100

2000

1/2 PAGE VERTICAL

2100

1900

1600

1700

1/2 PAGE HORIZONTAL

1900

1600

1500

1400

1/3 PAGE VERTICAL

1500

1400

1300

1200

1/3 PAGE SQUARE

1200

1100

1000

950

Buy more, save more. Purchase ten ads to get the best value. Ads do not have to be the same size or placed in consecutive issues. For example, purchase five full page ads for $2800 each and five 1/3 page square ads for $950 each to receive the 10X frequency discount.

KENTUCKY MONTHLY MAGAZINE 2020 Media Kit


KENTUCKY DAYTRIPS FOR THE ENTIRE FAMILY KENTUCKY

AUGUST 2019 J U N E / J U LY 2 0 1 9

of

Giants at Bernheim Forest

Gia n

AUGUST 2019

ts

M O N T H LY

th e

Fo re st THE

ChrysaliTs PR OJEC

plus

Photography exhibit n in need benefits wome

VOLUME 22

First Generation Women Achievers Touring Your Home State Frontier Nursing University Ignite Institute Facts About Kentucky Colleges

Display until 9/10/2019

plus

Display until 8/13/2019

Birding in Kentucky Berea Festival of Learnshops Pioneer Playhouse Celebrates 70 Years

ISSUE

www.kentuckymonthly.com

www.kentuckymonthly.com

6

x-cover.indd 991

5/14/19 8:22 PM

70% OF READERS ATTENDED AN EVENT AS A RESULT OF SEEING IT IN THE MAGAZINE! Marketplace + Calendar GROSS RATES

1X

3X

6X

10X

1/4 PAGE

660

625

580

550

1/9 PAGE

350

350

350

350

CALENDAR LISTING

50

50

50

50

What does this mean? Marketplace advertisers are grouped together on ad only pages near the calendar in each issue. Calendar Listings include event name, date, location, phone (for public contact) and event website.

Advertise your event for free at kentuckymonthly.com! Add your event to our online calendar for free! It may end up in the printed version of the magazine. Our calendar is definitely a favorite for the readers, and we love to share what’s going on in our great state.

We can help create the perfect ad package for your business!

E M A I L U S : A D @ K E N T U C K Y M O N T H LY. C O M


D I G I TA L A D V E R T I S I N G

Kentucky Monthly’s website offers readers even more content and features to love, including: feature stories, online extras, recipes, blogs, and a comprehensive statewide calendar of events. Our website has new visitors each month! With an average of 35,000 page views every month and new content released on the first day of each month your ad is bound to be seen.

250K WEBSITE VISITORS IN 2019 More than half of visitors are ages 25-44 33% of readers visit our website more than once a month AV E R A G E M O N T H LY PA G E V I E W S : 3 5 , 0 0 0

2020 RATES

200 x 350

Rates listed are gross. Price is per ad. Ads run for one month. 1X

3X

6X

10X

300

280

260

230

For non-print advertisers, add 25% to all pricing.

KENTUCKY MONTHLY MAGAZINE 2020 Media Kit


200x350 DIGITAL ADS AVAILABLE


EMAIL MARKETING

180x150 DIGITAL SQUARE

eNewsletters are sent twice a month and feature content from our current issue of the magazine. reach an audience of 25,000+ readers average open rate of 25% or higher

2020 RATES

Rates listed are gross. Price is per ad.

GROSS RATES

1X

3X

6X

10X

180x150 DIGITAL SQUARE

425

405

380

350

KENTUCKY MONTHLY MAGAZINE 2020 Media Kit


FLIPBOOK Kentucky Monthly is also offered as a digital flipbook, which is free for all to read. People from all over the world view our flipbook! Past issues can be found online even after they leave newsstands. Hyperlinks give your ad an extended life that print ads cannot.

LINKED TO YOUR WEBSITE OR SOCIAL MEDIA

Hyperlink $50 each Buying ten or more print ads? Hyperlinks are included for free! We promote our flipbook in all print issues, eNewletters and on all social media outlets.


KENTUCKY MONTHLY MAGAZINE 2020 Media Kit


2 0 2 0 PA C K A G E S Options are unlimited! Here are some ideas.

Most clients land on a custom pacakge. Contact us to build yours.

WIN 10 FULL PAGE PRINT ADS | $ 2800 EACH 10 HYPERLINKS | FREE 3 ENEWSLETTER ADS | $ 380 EACH 3 MONTHS OF WEB ADVERTISING | $ 280/MONTH

TOTAL: $29,890

PLACE 3 FULL PAGE PRINT ADS | $ 2800 EACH 10 HYPERLINKS | FREE 4 HALF PAGE HORIZONTAL PRINT ADS | $ 1400 EACH 3 ONE THIRD PAGE VERTICAL PRINT ADS | $ 1200 EACH

TOTAL: $17,600

SHOW 2 HALF PAGE VERTICAL PRINT ADS | $ 1600 EACH 4 1/4 PAGE PRINT ADS | $ 580 EACH 2 ENEWSLETTER ADS | $ 425 EACH 1 FULL PAGE PRINT AD INSIDE KENTUCKY GIFT GUIDE | $ 950 7 HYPERLINKS | FREE

TOTAL: $7,230


2020 SPECS

AD SIZES

WITH BLEED

WITHOUT BLEED

FULL PAGE

8.25 X 11.125

7 X 10

2 PAGE SPREAD

16.5 X 11.125

2/3 PAGE VERTICAL

5.25 X 11.125

4.625 X 10

8.25 X 5.5

7 X 4.4875

2.875 x 11.125

2.25 x 10

1/2 PAGE HORIZONTAL 1/3 PAGE VERTICAL 1/3 PAGE SQUARE

4.625 x 4.875

1/4 PAGE MARKETPLACE

3.4375 x 4.875

1/9 PAGE MARKETPLACE

2.25 x 3

KENTUCKY MONTHLY MAGAZINE 2020 Media Kit


GOOD PRACTICE

CREATIVE SERVICES

Important content in bleeding ads must be kept at least .25” (1/4 inch) within the area of the ad to avoid being lost in the final trim.

Want to advertise but don’t have a designer? Our creative team can provide design skills for all your creative needs. We would be happy to help you!

Please send your ad in a high-res pdf format. If your ad has bleed, please include crop marks.

PRINT ADS Kentucky Monthly will not assume responsibility for advertising reproductions that do not conform to the mechanical specifications listed here. All ads must be supplied digitally. All artwork must be submitted in a press-ready CMYK format. A PDF is preferred, but TIFF or JPG files at 300 dpi are also acceptable. Please embed all fonts and images. Trim size is 8.125” x 10.875”. Bleed has been accounted for in the “with bleeds” sizing above.

DIGITAL ADS All files must be converted to RGB and 72 dpi. Acceptable formats are animated GIF, JPG or PNG.

Advertisers needing an ad created by Kentucky Monthly are required to submit materials no later than the closing date. Kentucky Monthly assumes no liability for errors that occur in ads after client approval. Advertisers must supply: digital artwork, original logo art, copy and any desired line art or illustrations.

FILE SUBMISSION Submit your artwork to your ad sales rep or email them to Rebecca at becca@kentuckymonthly.com For files too large to email, we recommend the use of Hightail or Dropbox.


hisky_Mag_Ad_8.25x11.125.indd 1

LO YA L A D V E R T I S E R S Buffalo Trace Distillery Lux Row Speed Art Museum Kentucky Bourbon Festival SPEDA SKyPAC Kentucky Tourism Kentucky Derby Festival Kentucky State Parks Gatlinburg, TN Colleges and Universities including Campbellsville College, Georgetown College and Western Kentucky University.

NOW ON VIEW

and many more!

Who said paradise

WAS SOME PLACE TROPICAL.

WHAT A RIDE!

Woodford Reserve® & The Kentucky Derby® : Two Decades of Artistry, Bourbon, and Horse Racing. An outstanding exhibition celebrating two industries that best represent the Commonwealth of Kentucky to the world: horse racing and Bourbon.

829 W. Main St. Louisville, KY

8/1/19 4:22 PM

KENTUCKY MONTHLY MAGAZINE 2020 Media Kit

R N p N

P l an y o u r W i n te r G e tawa y at Gatl i n bu rg. c om


September 2019, two page spread, Rabbit Hole Distillery

THE WORLD’S MOST

AWARD-WINNING DISTILLERY

Bold. Vibrant. Innovative. Collaborative. United.

Somerset.

Where we put community and quality of life first, and everything else falls into place. Here, SPEDA is making business about people.

This National Historic Landmark has been making legendary bourbon whiskey for over 200 years. Today, Buffalo Trace crafts the best collection of bourbons and whiskies in the world by honoring tradition and embracing change. We’d love to lead you around. somersetkyleads.com @spedaky   Distilled and bottled by Buffalo Trace Distillery, Frankfort, KY. Alcohol by volume varies by product. www.buffalotracedistillery.com. 1-800-654-8471. Please Drink Responsibly.


2020 CALENDAR

FOCUS: LITERARY

FOCUS: BOURBON + PERFORMING ARTS

February Issue

September Issue

12.15 COMMITMENT

7.15 COMMITMENT

12.20 ARTWORK DUE

7.20 ARTWORK DUE

FOCUS: TRAVEL

FOCUS: HOME REMODELING + HEALTH CARE

March Issue

October Issue

1.15 COMMITMENT

8.15 COMMITMENT

1.20 ARTWORK DUE

8.20 ARTWORK DUE

FOCUS: KENTUCKY DERBY PREVIEW + BOURBON

FOCUS: VETERANS

April Issue

November Issue

2.15 COMMITMENT

9.15 COMMITMENT

2.20 ARTWORK DUE

9.20 ARTWORK DUE

FOCUS: FOOD, BREWERIES + WINERIES

KENTUCKY GIFT GUIDE

May Issue

Mailed with November Issue

3.15 COMMITMENT

9.15 COMMITMENT

3.20 ARTWORK DUE

9.20 ARTWORK DUE

FOCUS: MUSIC + OUTDOOR RECREATION

FOCUS: H0LIDAYS + PERSONAL IMPROVEMENT

June/July Issue

December/January Issue

4.15 COMMITMENT

10.15 COMMITMENT

4.20 ARTWORK DUE

10.20 ARTWORK DUE

FOCUS: EDUCATION + SENIOR CARE August Issue 6.15 COMMITMENT 6.20 ARTWORK DUE

Editorial calendar subject to change LATE ARTWORK Please add these dates to your calendar! We will send one courtesy email before we go to press. Kentucky Monthly is not responsible for reproduction quality if material is received after deadline. Materials must be received by deadline and are subject to charges for text changes, electronic production and output. Corrections will be charged to the advertiser or its agency.

KENTUCKY MONTHLY MAGAZINE 2020 Media Kit


Culture, food, living, outdoors, people, travel, voices... and more in every issue. We cover a wide—and always appealing—variety of content.

KENTUCKY MONTHLY MAGAZINE 2020 Media Kit


Looking for a speaker, sponsor, partnership or something you don’t see here? Let’s chat! CONTACT US AD@KENTUCKYMONTHLY.COM

KENTUCKY MONTHLY MAGAZINE 2020 Media Kit


KENTUCKY MONTHLY MAGAZINE 2020 Media Kit


ke n t u c k y m o n t h l y. c o m

KENTUCKY MONTHLY MAGAZINE 2020 Media Kit


KENTUCKY MONTHLY MAGAZINE 2020 Media Kit

Profile for Kentucky Monthly Ad Sales

2020 Media Kit | Kentucky Monthly Magazine  

Kentucky Monthly celebrates the people, places, events and culture of our Commonwealth. By highlighting the best our state has to offer, we...

2020 Media Kit | Kentucky Monthly Magazine  

Kentucky Monthly celebrates the people, places, events and culture of our Commonwealth. By highlighting the best our state has to offer, we...

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