DOWNLOAD PDF Winning in Emerging Markets: A Road Map for Strategy and Execution Full Book
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Author : Tarun Khanna Pages : 272 pages Publisher : Harvard Business Review Press 2010-04-28 Language : English ISBN-10 : 1422166953 ISBN-13 : 9781422166956
Description Language:Chinese.HardCover. Pub Date: 2010-4-1 Pages: 247 Publisher: Perseus Already cited by the Financial Times. Forbes.com. The EconomicTimes. WSJMint and several other prominent global businesspublications. Winning in Emerging Markets is quickly becoming thego-to book for mapping a strategy for entering new markets-and thenquickly gaining a competitive edge in those high growthregions.Advancing the discussion about emerging markets themselves and howorganizations can best leverage the potential of these regions. Tarun Khanna and Krishna Palepu - both well respected thinkers onthe subject - argue there is more to sizing up these markets thanjust evaluating data points related to size. population. and growthpotential. In fact. they say the possibility to expand a companysprogress in developing economies is to first asses the areas lackof institutional infrastructure-and th...
Winning in Emerging Markets: A Road Map for Strategy and Execution