VIPER SRT Engagement 1
Dodge will team up with Activision, which is a big game developer. Then they will develop a digital computer game. The Viper SRT will be the main focus of the game. Most importantly, there will be regional tournaments
Twitter will be the social hub where Dodge will update players about their positions and give clues to how they can gain points to make their car perform better in the game.
Dodge dealerships will have a big event with a Viper showcase, local bands, and barbecue every 2 weeks until the end of the tournament.
In every region of the US, there will be one first place winner to receive a new 2013 Viper SRT, one second place winner to receive a Mac Book Air, & one third place winner to receive an Amazon gift card.
Dodge's new campaign for the Viper SRT