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Jelly Belly Extravaganza Step 1: Have Jelly Belly enthusiast post creative ideas using jelly beans on social media using the hashtag #beancreative

Step 3: Viral Marketing. Follow the journeys of your 5 winners as they experience what life is like at the Jelly Belly factory. Not only do you reveal the new jelly belly flavor (Tabasco) but each winner has a profile of what they think of the flavor and how it stacks up to other flavors making the product both exciting and relatable.

Step 2: Choose 5 winners and reward them with a Golden plane ticket to San Fransisco for the revealling of a new Jelly Belly

Claire Johnson 1/17/14  
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