Jelly Belly Extravaganza Step 1: Have Jelly Belly enthusiast post creative ideas using jelly beans on social media using the hashtag #beancreative
Step 3: Viral Marketing. Follow the journeys of your 5 winners as they experience what life is like at the Jelly Belly factory. Not only do you reveal the new jelly belly flavor (Tabasco) but each winner has a profile of what they think of the flavor and how it stacks up to other flavors making the product both exciting and relatable.
Step 2: Choose 5 winners and reward them with a Golden plane ticket to San Fransisco for the revealling of a new Jelly Belly