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Amanda McVey Ad Creativity & Copy Writing 20 April 2011 Ogilvy: Interactive Ad 1 inch by 8 inch horizontal banner The banner ad will run continuously. A small, cartoonish ladybug is crawling around on the realistic looking ground. A car sound revs in the distance. The ladybug looks around in fear. The 2012 Beetle comes racing towards the ladybug. The 2012 Beetle drives right over the ladybug, flattening it. The Beetle stopped so fast the back wheels swing around. It has a dominating feel. The words “Volkswagen 2012 Beetle� appear next to the car. Clicking takes the viewer to the VW Beetle blog.

McVey Interactive Ad  

VW Beetle banner ad

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