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Never Slow  Down  Sales   Promotion

Just  _____  &  Power  Up Step  1:  Set  up  charge  stations  at  food  trucks,  diners,  cafeterias,  malls   and  other  common  lunch  locations.  Stickers  will  mark  the  locations   with  a  sticker  (Power  Up).  Start  with  10  locations.  Colleges  will  have   Power  Up  classrooms  with  docking  stations  built  into  classrooms.   These  stations  will  be  built  into  tables  and  attached  to  everyday   objects.   Step  2:  Promotion,  and  engagement  tied  with  ads  promoting  devices.   Step  3:  Engage  customers  at  lunch  asking  if  we  could  charge  their   phones  for  them.  When  they  ask  where,  point  to  device  on  table.  No   wires.   Step  4:  Promote  cases  at  $20  (MSRP:  $35)  (half  price  of  an  otter  case).   Give  out  discount  to  those  who  try  out  charging  their  devices.     Step  5:  These  allow  you  to  charge  your  devices  wirelessly  as  they  eat/ study/work  etc.  Allows  for  product  engagement  as  well  as  promotion.  

Target Audience: Working  Adults,  Ages  22  -­‐  35 Secondary  Audience:   College  Students,  Ages  18  -­‐  24   Idea:  Set  up  charging  stations  in  prominent   lunch  locations  in  the  city.  Sell  the  phone   covers  component  at  stations.  Allows   current  customers  more  product  benefit   and  

Duracell Engagement  

Sales Promotion and Engagement

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