Never Slow Down Sales Promotion
Just _____ & Power Up Step 1: Set up charge stations at food trucks, diners, cafeterias, malls and other common lunch locations. Stickers will mark the locations with a sticker (Power Up). Start with 10 locations. Colleges will have Power Up classrooms with docking stations built into classrooms. These stations will be built into tables and attached to everyday objects. Step 2: Promotion, and engagement tied with ads promoting devices. Step 3: Engage customers at lunch asking if we could charge their phones for them. When they ask where, point to device on table. No wires. Step 4: Promote cases at $20 (MSRP: $35) (half price of an otter case). Give out discount to those who try out charging their devices. Step 5: These allow you to charge your devices wirelessly as they eat/ study/work etc. Allows for product engagement as well as promotion.
Target Audience: Working Adults, Ages 22 -‐ 35 Secondary Audience: College Students, Ages 18 -‐ 24 Idea: Set up charging stations in prominent lunch locations in the city. Sell the phone covers component at stations. Allows current customers more product beneﬁt and