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My

Story

Moving is often a life changing and emotional journey for people. U-Haul wants to invite their customers to share their relocating adventures in the “My U-Haul Story� campaign. Participants will create an online scrapbook on the U-Haul website documenting their move. U-Haul will award the top 3 scrapbooks a prize. Participants will write blog posts about the reasons behind their move, their fears and/or excitement about moving and the experience of driving a U-Haul across the country.

Participants can also post photos and videos of the locations they travel to while moving.

The U-Haul website will have a poll where people can vote on their top 3 favorite scrapbooks. The 1st place winner will receive $5,000, one of their scrapbook photos will be printed on the side of multiple U-Haul trucks and also a block party sponsored by U-Haul so they can meet families in their new neighborhood. The 2nd prize winner will receive $2,500 and a block party sponsored by U-Haul. The 3rd prize winner will recieve a block party sponsored by U-Haul.


Emily Coalson's U-Haul Ideas  

Ideas for a U-Haul Campaign

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