Retail Trends Newsletter #6

Retail trends newsletter February 2019 ALTAVIA PReSENTATION

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This document contains the latest marketing trends observed in the fields of print, POS, digital as well as the latest retail concepts.

A L’Oréal production best-of completes this update and will occasionally include Altavia’s best productions for other clients.

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Kroger rethink consumer experience with Interactive shelves

Digital

Kroger want to rethink the way consumers shop for in-store goods by introducing “Kroger Edge” technology. The idea is to replace paper price tags with digital displays.

The concept will propose dynamic content (pricing, nutritional information, ads and coupons…).

Beyond the new way of promoting products, in the future, Kroger also want to spotlight products that match a consumer’s dietary preferences.

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The Atelier BeautĂŠ Chanel Encourages Guests to Explore Leisurely

retail

Chanel launched a new concept store in New York to rethink the customer experience by being as close as possible to the customer need.

The luxury brand focused its concept on the lives of busy consumers. The idea is to incorporate features for convenience and digital connection to get consumers to slow down and explore Beauty Chanel concept at their leisure.

The space provides personal lockers to visit and try products in a comfortable way. Moreover, guests can create a personal profile on their phone to keep tabs on the items they try and like.

To go further in the customer experience immersion, the brand gives customer access to sinks to wash-up as well as perfume counters for blindly sniffing scents in porcelain vessels.

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Local partnership with Auto Classic BMW's Perth and Moda Interiors

retail

The Auto Classic BMW dealer based in Perth (Australia) partnered with Moda Interiors for a series of interactive installations highlighting local design talents. Entitled "LIVING MOVEMENT“, the concept is described as a marriage of "visual beauty and modern design between exquisite home interiors and the latest BMW models".

The Perth Auto Classic dealership worked with interior designers and local companies and featured rotating room settings alongside their latest car models with decorative items that could be purchased through a silent auction.

In addition to gorgeous bedroom and living room arrangements, the dealership has also set up a luxurious dining room and more, attracting consumers to the market, both for a new car model and home decoration accessories.

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Mastercard Creates The OAK mirror

Digital

Mastercard has developed a digital intelligent mirror that allows buyers to pay for their purchases without having to queue. This new interactive mirror concept offers user-specific customization.

In the case of clothes retailer, the touch mirror has many features allowing the consumer to request different sizes and colors, to ask for specific elements to be brought into the fitting room.

Moreover, the mirror can be synchronized with the clothes collection and inventory system in order to customize the offer in an optimum way. Payment can be made via this interactive mirror with the Masterpass payment application.

In addition, the RFID technology used by the group allows points of sale to track inventories directly and improves customer service through the interaction between the fitting room and the sales assistant.

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retail

Semenov Dahir Kurmanbievich, a Russian inventor has found the solution to satisfy everyone in supermarkets, where everything you need is on a series of shelves and where you don't need to get out of the car.

Concept:

▪ The supermarket has vertical shelves, with rotating shelves for food products.

▪ The dashboard at the entrance shows the stations available to go to the entrance and make purchases.

▪ The shelves can be changed with a button to display other food products.

▪ A transport system at each station sends the products to be packed.

To improve the shopping experience for consumers, this solution aims to improve customer service, maximize convenience, increase product choice and reduce waiting times while reducing costs for the supplier.

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Carrefour loyalty program

Digital

In a competitive market context, the priority of most of the retailers is customer satisfaction.

With this in mind Carrefour Belgium is working on the personalization of their promotional campaigns.

To do this, they are partnering with UntieNots, a start-up specialized in individualized promotions based on Artificial Intelligence.

They have deployed together the Bonus Challenges, a promotional system based on individual purchasing behavior offering a unique discount proposition to each consumer.

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The body shop: ‘activist hub’ stores to combat the high street decline

retail

The Body Shop is planning to turn its stores into “activist hubs” in order to overcome difficult trading conditions on the UK high street and attract more visitors to its shops.

The cosmetics retailer has spent the past 18 months redefining its brand purpose with the aim of putting “activism at the heart of its brand strategy”.

The Body Shop already had an activist branch within the company, which led on creating a new brand purpose, but it now wants to put this at the heart of the brand.

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Veganuary theme helps Superdrug’s sales soar

retail

Beauty retailer Superdrug is enjoying soaring sales at the end of Veganuary. Like Stoptober and Movember, Veganuary is a national challenge for consumers to try going vegan for a month in January.

All of the products in the retailer’s own-brand ‘B.range’ are suitable for vegans and some products saw a sales increase of more than 750%. Its optimum Pyto Sleep Facial Oil increased by 669%, while its Naturally Radiant Brightening Hot Cloth Cleanser increased by 137%.

Superdrug has long been a champion for vegan beauty.

Last year, it opened its first vegan pop-up and extended its ‘B.range’ to be entirely vegan-friendly.

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Best of altavia’s production for l’oréal

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« CAN’T STOP WON’T STOP » IN-STORE IMPLEMENTATION

Turkey

Window stickers, cardboard cutouts, floor stickers, ceiling spout and gift wheel produced by Altavia Dekatlon for NYX products launch.

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BOXES FOR VICHY

Boxes made for the Vichy product range, produced by Altavia Ukraine.

Ukraine

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L’ORÉAL EVO WALLS

Evo walls made for L’Oréal Paris and Inoa/L’Oréal Professionnel, produced by Altavia Benelux.

Netherlands

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PAPER BAG FOR KERASTASE Altavia Polska produced this Paper Bag for Kératase.

Poland

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DESK CALENDAR 2019 FOR L’ORÉAL PARIS Desk calendar produced for L'Oreal Paris by Altavia in Russia.

Russia

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L’ORÉAL / MAYBELLINE Altavia Polska has been in charge of making this look book for L’Oréal Professionnel for the past 5 years.

Poland

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PROMO BOXES

Altavia Russia produced these promo-boxes for Vichy designed for different products of Vichy brand.

Russia

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Best of altavia’s design, prepress and digital for l’oréal

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CACHAREL NEW PERFUME STAGING Staging designed by Altavia Hellas for the launch of the new perfume « IAM PINK FIRST » by Cacharel, placed inside the Hondos beauty shop in Athens.

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Greece

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VIP DAY GIFT-BOX DESIGN Altavia China designed these 3 different gif-box for L’Oréal Paris.

China

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EMPORIO ARMANI STAGING

Staging made by Altavia for the promotion of the « You » new perfume of Emporio Armani.

Greece

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E-SHOP DESIGN FOR VICHY Altavia China designed this e-shop for Vichy brand.

China

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STAGING TV SHOW FOR L’ORÉAL PARIS Altavia Hellas designed and produced these 3 different stagings on daily morning TV show.

Greece

L’Oréal Infaillible Concealer

L’Oréal Rouge Signature campaign - Matte Liquid lipstick

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MNY 24HRS Tattoo (super stay lipstick)

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THANK YOU!

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