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IT ALL COMES TOGETHER

Every day our products move into homes around the world

We work hard to create and manufacture modern furniture to the price conscious customers around the world We market our furniture by the two brands ACTONA and INTERSTIL We are a manufacturing, wholesale and sourcing company within the furniture business We are a dedicated player with more than 35 years experience

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OUR VISION Our vision is to be one of the world’s most attractive suppliers of furniture to leading furniture retailers

Being one step ahead makes us a proactive and value-creating partner Our name symbolizes our business philosophy: Act on A

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OUR CUSTOMERS

Target group are leading off- and/or online furniture retailers

We are focusing on and working with large retailers around the world such as:

Customers will have one team to contact covering both brands

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EXPECT MORE

One point of contact Two brands Three flexible options for delivery Why customers choose Actona Company Product Two brands Deep and wide range in low and medium price segment Product rights secured by DesignRightsÂŽ

Sales Own sales organization Quick and competent back office service

Volume Enables fewer suppliers and only one point of contact Large-scale advantages on prices and capacity Large quality organization based locally and close to production facilities Successful and financial very strong company

Compliance & Quality High level of quality control ensuring high and consistent quality level High standard of packaging, labels and product information Advanced and skilled compliance and quality teams

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WORLDWIDE APPERANCE Established in Denmark Represented all over the world

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ACTONA COMPANY GROUP

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ACTONA COMPANY, DENMARK Headquarter Administration, showroom and warehouse 55,000 sqm 270 employees

ACTONA DIRECT LTD, CHINA Showroom, trading company and warehouse 3,000 sqm 90 employees

AMBIENTE FURNITURE, UKRAINE Upholstery production 10,000 sqm 550 employees

ACTONA SEATING LTD, CHINA Upholstery production 26,500 sqm 430 employees


AMBIENTE FURNITURE S/C Ukrainian upholstery production 550 employees

Established in 2005 north west of the city L’viv The company is exporting over 7,000 sofas/140 trucks per month Between Ukraine’s top 100 production companies The furniture is sold exclusively through Actona Company Shipment directly to customers and distribution networks

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ACTONA SEATING LTD. 26,500 m2 of upholstery production 430 employees

A part of Actona Company Group with Danish management Located in China next to Qiaotou Town of Dongguan City Specialized in development and production of fabric upholstery Production output: 250-300 containers per month

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OUR MANAGEMENT

TORBEN VILLADSEN CEO

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AKSEL LÆGSGAARD CFO

SØREN DAMGAARD CCO


HISTORY

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1981 Orla Dahl Jepsen founded the company Marmorhuset

2002 Establishing of 1.800 sqm. Office, warehouse and showroom in China. Extension of our warehouse in Tvis

2005 Start-up of upholstery production in China

2008 We start up upholstery production in Ukraine

2015 Lars Larsen Group purchase the majority holding of Actona Company

2017 Merging of Actona Company A/S and Interstil A/S


TURNOVER (EURO)

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SALES SPLIT

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DELIVERY Your flexible partner

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NUMBER OF CONTAINERS & TRUCK LOADS

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WAREHOUSE FACTS Warehouses Denmark 37,000 in Tvis + 15,000 sqm. External rental Warehouse China 5,000 sqm. Warehouse handling: Approx. 200,000 cbm. per year

We supply all the European markets from DK Pick up service possible 24 hours after order placement 55 warehouse employees in Tvis 11,500 pallet spaces + 3,400 space for cages 1,500.000 articles in stock at the moment – divided between 2,100 item numbers For every 1,000 item pick we make one mistake

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E-BUSINESS

We work with some of the biggest online market places in Europe

We focus our efforts on B2B online sales Our turnover in the online segment amounts to around 10 % of our total turnover The online segment is currently our biggest growth segment We have assigned a specialized sales team to service the online segment

Our competitive advantage lies within our strong supply chain - Wide range of products available for day-to-day shipment - Flexible logistic solutions that can be adjusted to fit each customer - Optimized processing time through IT integration & EDI - Comprehensive image material and product data available from our PIM system

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PRODUCT STRATEGY

We market our furniture by the two brands ACTONA and INTERSTIL We offer a commercial, wide, and comprehensive product range to fulfill the need of online and offline furniture retailers Both brands share the foundation of a modern, healthy company with strong Scandinavian culture and values We develop bestselling products We make modern, designed, affordable furniture We offer products with consistent and high quality

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PRODUCT STRATEGY Brand Positioning

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PRODUCT STRATEGY Main product categories

Chairs

Tables

Chairs

Tables

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Upholstery

Upholstery

Homeoffice

Homeoffice

Storage & small furniture

Storage & small furniture

Sofabeds

Bedroom


OUR BRAND ACTONA Affordable products Fastmoving bestsellers Wide and deep range

The brand ACTONA is your guarantee for Market led product development Furniture with good comfort

Furniture for private homes Wide and deep product offering - both ranges and single items Value for money Large scale advantages on price and capacity Selected products protected through Design Rights

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ACTONA Seaford

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ACTONA Nora

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ACTONA Construct

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OUR BRAND INTERSTIL Affordable Scandinavian design Conceptual collection Focus on details

Based on a Scandinavian mindset the INTERSTIL brand presents Collections based on trends A full concept ready for introduction Dining and living room furniture for private households High level of materials and hardware Focus on construction and finish

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INTERSTIL Dalarna

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INTERSTIL ITS2000

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OUR INTERSTIL DESIGNERS The INTERSTIL products are designed by internal and external Danish and international designers: Christina Aagaard Anders Nørgaard Hans Thyge & Co. Jesper Ruban Kasper Friis Egelund Mathias Mejlby 365° North Nordvink

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OUR BRAND INTERSTIL Marketing material

Marketing material of the INTERSTIL brand include offline product catalogues and instore material for the collections and concepts

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RESPONSIBILITY We make it simple

Superior set ups for quality control and top due diligence system Focus on compliance with rules & regulations Health and Safety of products is secured Highly skilled QA & QC organization with quality assurance Any new product complies with legal requirements in the market and is safe for use Quality control inspectors check the products before shipments Control of packaging, labels and product information according to manual

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DESIGNRIGHTS We protect selected designs

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MANUALS

Packaging & Quality Assurance – AI Instructions

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QUALITY CONTROL & ASSURANCE

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QARMA

All-In-One Inspection Tool Key features - Cloud based - Single point of entry - Increase ressource efficiency - Aligned activities - Increased documentation - Minimized administration time - Increased focus on inspection - Improved communication - Implemented in October 2018


WORKFLOW ERP/PLM

Inspection preparation

Qarma

Automatic assigned checklist

Data Transfer

Automatically converts PO to Inspection

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Start inspection

Supplier

ETD

Product info

Barcode

Pictures Attachments

Watchers Approvers


A VALUE ADDING ACTIVITY Single point of entry

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BE OUR GUEST Permanent showrooms

5,700 m2 Holstebro, Denmark 2,000 m2 Dongguan, China 800 m2 High Point, USA

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BE OUR GUEST International exhibitions IMM Fair, Cologne Furniture & Light Fair, Stockholm Möbel Mässan Göteborg Furniture China, Shanghai MOW, Bad Salzuflen Furniture Fair Scandinavia, Fredericia Bruxelles Furniture Fair

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Profile for Actona Company

Corporate Presentation  

Corporate Presentation