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AT THE SHOW | IMAGES

▲ ALISON VANKEMPEN OF KRIMSON KLOVER IS READY TO ROLL.

▲ SEEING GREEN AT THE ELECTRIC GOGGLE BOOTH.

▲ GRANT BURROW OF HELLY HANSEN SHOWS HIS TRUE COLORS: GO BRONCOS!

▲ MIKEY FRANCO OF FRANCO SNOWSHAPES TAKES CARE AS HE SETS UP HIS SPACE IN CRAFT @ SIA. THE AREA ON THE SHOW FLOOR (BOOTH 4469) IS DEDICATED TO INDEPENDENT SKI AND SNOWBOARD BRANDS THAT HAVE A HANDCRAFTED TOUCH.

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SNOW SHOW DAILY 2016 | DAY 1 SIAsnowshow.com

▲ THE LIGHTING NEEDS TO BE JUST SO AT THE SNOW SHOW.

PHOTOS BY JULIE ELLISON AND ALTON RICHARDSON

▲ STOP BY THE COLLECTIVES MEETING SPOTS ON THE SHOW FLOOR THIS WEEK TO RECHARGE.

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SIA Snow Show Day1 2016  

SIA Snow Show Day1 2016