AT THE SHOW | CALENDAR 9-10 AM | I+I Live (Booth 679) How is the # and . Affecting Our Ski World? Hear Where Technology Meets Marketing: This first-of-its-kind session is a live learning session using firstchair.ski to showcase how easy it is to create, manage and promote dedicated customer-generating microsites. Takeaways will include how to stand out on the Internet; how to make the most of your branded microsite; and an ideation session to create unique promotional opportunities for your brand. Presented by Lora Ledermann, Scream Agency; Rob Rozicki, Dot Ski 10-11 AM | Sourcing Snow
Pipe Dream to Production: Protect Yourself and Avoid the Slough [Patents]: Patents are a reality whether you are developing a backcountry binding in your garage or working on the next breathable waterproof membrane with a six-figure budget. Patents can protect your new product and disrupt best intentions. Spending time early in product development to understand the landscape will help you pick a safe line and keep the stoke alive longer. Presented by Merchant & Gould
10-11 AM | Backcountry Experience (Booth 3657)
Panel: Media & Retail Role in Changing Backcountry Culture Hosted by Eric Henderson 10:30-11:30 AM | Room 207 Best Practices in Retail Training for Maximum Sales: Knowledgeable sales associates are retail’s greatest asset. When properly trained they can enhance the shopping experience and make the difference between a sale and a customer last forever. It’s time to put aside old thinking that training is a cost and focus on the massive ROI associated with a balanced investment. Presented by Simon Turner, Myagi
10:30-11:30 AM | I+I Live (Booth 679)
Social, Mobile, & Digital for Independently Owned Companies: The privately owned and operated company is being pulled in two directions - first by the national big-box store, and the pure-play ecommerce giants are also stealing market share. This session will discuss strategies to take back your turf. Presented by David Lively, Grey Suit Retail
11 AM-12 PM | Backcountry Experience (Booth 3657)
Open Q&A with AIARE: Stop into the booth to learn more about the current and future state of avalanche education in the U.S. and how you can get involved.
come authentic storytellers, connect to audiences at scale and build brand loyalty. This panel will dive into how unique partnerships with content producers and media companies can revolutionize brands’ content marketing and distribution strategies. Presented by Todd Jones, Teton Gravity Research
a role in SmartWool’s growth. Also, OIWC will present Kelly Davis, SIA Research director, with the Pioneering Woman Award, and Kerry O’Flaherty, founder and owner of KerryO Sales, with the First Ascent Award. Open to all attendees.
2-3 PM | Sourcing Snow
Mobile: Should You Really Care?: Too many companies push mobile for the wrong reasons and in the wrong ways. The question you need to ask is how will mobile truly help drive your business? This session will explore trends, both inside the industry and out, and will help you identify your true mobile needs, if they even exist. Presented by Jason King, Accella
Working Capital Strategies: Grow on the Snow: US Bank and LSQ Funding Group will host an open forum on how to best obtain working capital in a growth environment. Commercial bankers will be on hand to answer all lending and growth strategy questions. Presented by Jake Lasko and Karen Wojko, US Bank; Travis Peacock, LSQ Funding Group
2-3 PM | Backcountry Experience (Booth 3657) Panel - Inside the Female Mind Presented by Louise Lintilhac
3-4 PM | Room 207
Basic Choices - Film: A safety awareness education film that highlights the safe decisions every mountain action sport athlete can make to enjoy a lifetime of activities in the mountains and on the snow. This presentation is touring around North America to thousands to promote safety cognizance for our youth. Presented by Roy Tuscany, High Fives Foundation
3-4 PM | I+I Live (Booth 679)
Pipe Dream to Production: Your Idea is Legit and it Deserves Protection [Trademarks]: Trademarks can last forever, transfer from one product to the next, and help the consumer find you and distinguish your product from those of your competitors. But using a name without proper clearance can result in trademark infringement and unfair competition. Adopting a name that is generic or not protectable can leave you exposed to imitators. Avoid the trademark face plant with search and registration strategies. Presented by Merchant & Gould
1:30-2:30 PM | Room 207
United States Marine Corps Ski System Requirement: USMC is required to replace its antiquated ski system with modern commercially available ski equipment. The number required can range from 2,648 systems to 8,000 systems, to include an annual sustainment quantity. Based on the Berry Amendment and Buy America Act mandates, the USMC is seeking domestic manufacturing of ski system components currently only manufactured in foreign countries (item needs based on USMC requirement). Includes: leather ski boot, binding, skis, skins (full and kicker), adjustable ski poles, fulllength gaiter, over boot, ski-wax kit and ski-system repair kit. Presented by Capt. Ryan Moore and Don Thorne, USMC
1:30-2:30 PM | I+I Live (Booth 679)
Branded Content: How to Remain Authentic & Sell-Out at the Same Time: Done right, branded content can help companies be-
10 AM | Booth 4123 | Atomic
Doc DesRoches Award: SIA and the U.S. Ski Team recognize an SIA member and Team supplier for its promotion of the Team’s brand and athletes. This year’s winner is Atomic. After the presentation, World Cup alpine ski racer Mikaela Shiffrin will sign autographs.
11 AM-12 PM | Backcountry Experience (Booth 3657) Open Q&A with AIARE: Stop into the booth to learn more about the current and future state of avalanche education in the U.S. and how you can get involved.
5-6 PM | Backcountry Experience (Booth 3657)
Big Mountains, Big Line, Big Consequence Presented by Chris Davenport 5-6 PM | Booth 4101 | Kästle Happy Hour Keg with Kästle
6 PM | Show Floor Entrance | SIA
12-1 PM | Sourcing Snow
10-11 AM | Backcountry Experience (Booth 3657)
Backcountry Magazine - Biff America Book Signing
5-6 PM | Booth 3965 | Ride Snowboards Sketchy Tank Poster Signing: Sketchy Tank will be signing one-off posters of his graphic featured on the RIDE Burnout board.
12-1 PM | Room 207
12-1 PM | I+I Live (Booth 679) Skiers or snowboarders? What Site Search Analytics Reveal About Your Customers: Site search offers a rare window into the minds of snow lovers, and analytics on search behavior can be invaluable for optimizing conversion rates, shaping merchandising strategy, guiding SEO, and more. Presented by Andrew Graham, Swiftype
Power Panel: Rental Industry Roundtable: Bootfitting experts and rental gurus demonstrate the tools, techniques and talk that ensures renters get the best fit possible.
10:30-11:30 AM | I+I Live (Booth 679)
5-6 PM | Booth 2651 | SPY
Essential Questions for Choosing the Right eCommerce Technologies and Service Providers: Brands and retailers have an overwhelming number of options when it comes to software and service vendors. Choosing the best vendors for your needs means asking the right questions and making sure your expectations are appropriately set. Learn the questions that other retailers wish they had asked, the questions to ask any ecommerce vendor, and ways to test the tech that you’re considering. Presented by Justin Poole, Blue Acorn
9:30-10:30 AM | Rental World/Backshop (Booth 4501)
Increase Sales For Your Business With Google AdWords: In this presentation, learn how to make Google AdWords increase sales cost-effectively. This is a more advanced presentation, so you should have at least some experience with AdWords. Learn how to target your campaigns effectively, refine them so that your spend is most efficient, and measure and analyze so you can improve them. Presented by Jason Ford and Tyler Mandroian, C1 Partners
12-1 PM | Backcountry Experience (Booth 3657) Proceed with Caution: Skiing Around the World Presented by Brody Levin
9-10 AM | I+I Live (Booth 679)
Happy Hour with Darrell Mathes: Join SPY for a drink celebrating Darrell Mathes as the brand’s new snowboarding team captain. SIA SnowSports Awards: Each year, SIA recognizes specialty retailers who have excelled in fostering relationships, moving product and setting their brands apart from the competition, while pushing forward the passion and growth of snow sports. This year we honor eight retailers. Join us for a celebration!
5-7 PM | Booth 1857 | Patagonia Patagonia Happy Hour - Keep Jumbo Wild!: Add your voice to the campaign to protect the Jumbo Valley in British Columbia. Learn more, take action and drink beer! $5 Miir pint cup sales benefit Wildsight. 5-7 PM | Booth 1148 | 2XU Beer and Cheer at 2XU: 2XU would like to invite SIA guests to join them for a cold glass of Boulder Beer Mojo IPA beer. 6-11:30 PM | Red Rocks Amphitheater
Icelantic’s Winter on the Rocks: Come celebrate snow sports, music and lifestyle in Colorado at Red Rocks Amphitheater. Come listen to Adventure Club and Big Grams (big boi + phantogram).
6-7 PM | Show Floor Entrance
SIA SnowSports Awards: Retailers of the Year: Each year SIA recognizes specialty retailers in the U.S. and Canada who have excelled in fostering relationships, moving product and setting their shops apart from the competition, while pushing forward the passion and growth of snow sports. Come celebrate the winners with us!
6-8 PM | Booth 3335 | Wintersteiger Wintersteiger Austria Bier Party: Join us for our annual party. 7-10 PM | Ogden Theatre
TransWorld Snowboarding Riders’ Poll Awards Show: Video of the Year, Men’s and Women’s Rider of the Year, The Legend Award, and the TransWorld Snowboarding Readers Choice Award.
Saturday, January 30, 2016 7-9 AM | Mile High Ballroom 1
OIWC Keynote & Awards Ceremony: Bacon, Bloody Marys & Inspiration: Join OIWC for bacon and bloody marys, and inspiration at the annual Keynote & Leadership Awards Presentation featuring Mark Satkiewicz, president and GM of SmartWool. Mark will focus on how greater leadership diversity and workplace inclusion played
SNOW SHOW DAILY 2016 | DAY 1 SIAsnowshow.com
SEO Best Practices for 2016 - Improve Visibility and Stay Protected from Google Penalties: The way Google and other search engines evaluate sites and rank them is the result of more than 200 different factors; it is critical that brands and retailers understand how they can position themselves to be the best option. Presented by Chris Rodgers, Colorado SEO Pros
12-1 PM | Backcountry Experience (Booth 3657)
Reflections on Big Mountain Avalanche Risk and the Benefits of Fear Presented by Greg Hill 12-1 PM | I+I Live (Booth 679) Are Your Customers Listening To You? How to Develop Messaging that Engages Your Customers: Walk through how to clarify your target customers, develop an effective buyer persona profile, and create a profile of your business. This session will then use the profiles to build a concise Positioning Statement and a Messaging Platform for your business. Presented by Dan Smink and Ian Lancaster, C1 Partners
1-1:30 PM | Booth 4657 | KEL52 Raffle Event: Enter our drawing for your chance to win a POWR wireless helmet audio kit. There will be 10 lucky winners. 1:30-2:30 PM | I+I Live (Booth 679) Boom, Bust and B2B: Wholesale eCommerce Is Booming & Brands Holding Out Are Going Bust: This presentation will focus on how brands can use online wholesale solutions to increase sales with current customers, as well as effectively acquire new ones. Presented by Heath Wells, NuORDER 2-3 PM | Backcountry Experience (Booth 3657)
How Retail Employees Can Become Your Brand Advocates Presented by Verde PR
5-6 PM | Show Floor Entrance Passing the Torch Industry Celebration: Celebrate a career in snow that has lasted more than 50 years and toast to the future. Join the industry as David Ingemie passes the torch to new SIA President Nick Sargent. 5-6 PM | Backcountry Experience (Booth 3657) A Backcountry Mental Checklist Presented by Jeremy Jones
Monday, February 1, 2016 9 AM-4 PM | Copper Mountain Resort On-Snow Demo/Ski-Ride Fest & Nordic Demo 8 PM | Copper Mountain Resort Incline Bar & Grill
Elan’s 70th Anniversary Party: 80s band The Goonies, raffle prizes and signature drinks. The brand will release its Ripstick ski. Glen Plake will announce the winner of the prototype tester video contest. RSVP: email email@example.com. Or stop by at the Demo.
Tuesday, February 2, 2016 9 AM-4 PM | Copper Mountain Resort
On-Snow Demo/Ski-Ride Fest & Nordic Demo