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TOP TRENDS | SNOWBOARD RENTAL

POWERED BY

A Progressive Approach SNOWBOARD RENTALS BALANCE CUSTOMERS’ DIVERSE NEEDS AND SHOP EFFICIENCY SNOWBOARD RENTAL LINEUPS ARE OFFERING increasingly diverse and progressive products. Suppliers and resorts recognize the importance of the beginner rental market, but more and more experienced riders are renting, as well. In this market, many suppliers aim to provide products to match specific needs, but also offer a good option for everyone. “As rental and demo continue to take on more importance in the marketplace, we recognize the demand for and need to move to newer technology and higher performing products,” says Nick Castagnoli, brand and communications manager for Rossignol. Durability remains key. Head Snowboards incorporate the brand’s newest sidewall technology, Liquid Framewall. “This uses a PU (polyurethane) that is actually poured into the recessed space of the wood core to protect the sidewall of the snowboard from impact,” says Mike Poole, national rental sales and category manager for Head. Flow’s Rhythm line uses urethane-infused topsheets for durability.

Cosmetics matter, too. A board that screams “renter” can annoy or make some folks feel less comfortable, and does little to instill confidence in the novice, let alone a more advanced rider. Arbor Snowboards, a brand recognized for its artistry, is extending that to the rental line. “The System Rental (snowboard) is characterized by a clean, black look that will prolong the value of your fleet without sacrificing that classic Arbor styling,” says Matt Patti, Arbor Snowboards brand manager.

EASE OF USE

And how does it all perform? Camber profiles and shapes for beginner and younger riders have an impact on fun. Flow calls its board technology True-Twin EZ-Rocker. Elan employs its Reverse Press Early Rise technology in beginner rental products along with a parabolic sidecut. Elan rental specialist Bill Irwin says the early-rise rocker makes for a shorter effective edge length, which enables beginners to make turns more easily and progress more quickly.

A BOARD THAT SCREAMS 'RENTER' CAN MAKE FOLKS FEEL LESS COMFORTABLE & DOES LITTLE TO INSTILL CONFIDENCE.

▲ ELAN EXPLORE 150

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SNOW SHOW DAILY 2016 | DAY 1 SIAsnowshow.com

PICK OF THE DAY Brands are growing their women’sspecific rental lines in response to rising demand. Head introduces the Libra to its rental offering for 2016-17, with flex and torsional characteristics designed for the ladies. Stop by the Head booth (#2924) to see this and the brand’s new women’s rental boot.

Never Summer also believes a combination of cambers is the best strategy. “Hybrid profiles like ours not only make it easier to learn how to snowboard, but they also make it easier to ride,” says product developer Vince Sanders. “The rocker between the feet is a pivot point to allow a board to easily go edge to edge, and the extended transition areas at the ends keep a young rider from catching an edge.”

▼ NEVER SUMMER INFINITY

Profile for Active Interest Media-Boulder

SIA Snow Show Day1 2016  

SIA Snow Show Day1 2016