__MAIN_TEXT__

Page 1

2 DAY

J U LY 2 4 , 2 01 8

S U M M E R M A R K E T 2 0 1 8

NEWS NATURE R x

The OIA Breakfast panel prescribed wilderness as a necessity for kids.

PAGE

9

PEOPLE LONG HAUL

Merrell brand ambassador Mirna Valerio can outrun you.

PAGE

37

GEAR SLEEP TIGHT

Light, roomy tents and cozy sleeping bags guarantee a better night out.

PAGE

49

POWERED BY SNEWS

PARTY TIME! Happy hours and events galore! Page 83

B:14.25” T:14” S:13.5”

@ THE INDUSTRY GRAPPLES WITH ITS IDENTITY.

S:5.5”

PAGE 22 Fill out the form on page 23 and drop your suggestion at the Info Desk near the front entrance. The official publication of:

INTRODUCING THE PANGA™ BACKPACK


B:14.25” T:14” S:13.5”

INTRODUCING THE PANGA™ BACKPACK

THE TOUGHEST BACKPACK TO EVER BRAVE WATER.

UPPER EXHIBIT LEVEL BOOTH #42129


2 DAY

J U LY 2 4 , 2 01 8

S U M M E R M A R K E T 2 0 1 8

NEWS NATURE R x

The OIA Breakfast panel prescribed wilderness as a necessity for kids.

PAGE

9

PEOPLE LONG HAUL

Merrell brand ambassador Mirna Valerio can outrun you.

PAGE

37

GEAR SLEEP TIGHT

Light, roomy tents and cozy sleeping bags guarantee a better night out.

PAGE

49

POWERED BY SNEWS

PARTY TIME! Happy hours and events galore! Page 83

@ THE INDUSTRY GRAPPLES WITH ITS IDENTITY. PAGE 22 Fill out the form on page 23 and drop your suggestion at the Info Desk near the front entrance. The official publication of:


SS19 COLLECTION

VIEW THE NEW SPRING SUMMER 2019 COLLECTION AT BOOTH 52152-UL To book an appointment please contact: E: usa.showroom@∆oules.com T: 917-675-7254 Joulesusa.com


S:10”

P¬CK FOR ¬NY FOREC¬ST. INTRODUCING THE PANGA BACKPACK TM

In the wild, there’s no room for unnecessary baggage. The Panga Backpack’s ultra-strong build gives you every reason to climb, wade, cast or paddle without a second thought. Its impermeable ThickSkinTM Shell is built to prevail over every outdoor obstacle from roaring rapids to rocky terrain. The Panga Backpack stays dry and stands up to nature’s toughest elements. Not even the heaviest rainfall can bust its way in, giving you carrying power to dive into your next adventure.

S:11.5”

UPPER EXHIBIT LEVEL BOOTH #42129

INDUSTRY PRO SALE ON PANGA BACKPACK BENEFITING THE CONSERVATION ALLIANCE 2PM TODAY AT THE YETI BOOTH

LIMITED QUANTITY AVAILABLE WHILE SUPPLIES LAST


CONTENTS

Day 2 SUMMER MARKET 2018

Bright lights, big city: The Outsiders Ball lit up McNichols Civic Center Building.

NEWS

22 Open Arms

12An Ocean of Plastic

Everybody wants a more diverse outdoor industry. Nobody knows exactly how to pull it off. Here’s where we are when it comes to diversity, equality, and inclusion; where we need to go; and how industry advocates are pushing ahead.

4

THE DAILY | SUMMER MARKET

As researchers discover just how far microplastic pollution has spread across the globe’s waterways, the outdoor industry struggles to become part of the solution. Plus: the OIA sustainability benchmarking report.

“WE ARE LIVING IN THE MIDDLE OF THE GREATEST MIGRATION IN WORLD HISTORY, AND IT’S THE MIGRATION INDOORS.”

—FLORENCE WILLIAMS, AUTHOR OF THE NATURE FIX AND OIA BREAKFAST SPEAKER PAGE 9

EVENTS

83 Where to Learn,

Network, and Party Smarten up with the show’s packed schedule of education seminars, then kick back with our roundup of happy hours and evening events.

PHOTO BY NICK COTE

COVER


BOOTH 49022-UL

No fancy sounding pouch, sack or hammock construction. We design and deliver great fitting underwear with lasting performance to keep you comfortable anytime - anywhere!

• QUICK ORDER ASSORTMENTS • E A S Y T O S H O P R E TA I L D I S P L AY S • MAXIMIZED PROFITS

TRUSTED BY THE PROS

Official Base Layer Sponsor

Visit us at TerramarSports.com

STOP BY TERRAMAR BOOTH 49022-UL FROM 10am-12pm TO GET YOUR FREE TRANSPORT® PERFORMANCE TEE WHILE SUPPLIES LAST


CONTENTS

Day 2 SUMMER MARKET 2018

50 NEWS

GEAR

10

43

Camber Outdoors expands its mission beyond women.

Get to know the newbies at Summer Market.

Equality for All

20

49

What one retailer is eyeing for her shop next season.

Shelters please everyone with lighter models and roomy, luxurious designs.

Gotta-Have Gear

SCENE

54

14

Outsiders Ball

Stormy skies couldn’t keep the industry from rallying for a great cause.

16

Summer Kickoff

Attendees dove right in as ORSM opened its doors.

76

Hero Shots

Sleeping Bags

Snuggle up with synthetics, generous cuts, and vents.

56

Kitchen & Food

Wilderness meals go gourmet and hikers embrace sports nutrition.

58

Hydration

SHOW PLANNER

60

Brand, rep, retailer, mom? There’s a place for all.

26

Show Map

Lighting

Multipurpose chargers and festive bulbs light up the market.

63

New Product Gallery

Get where you’re going.

How cool is the gear at the show? Here’s a taste.

30

96

Maximize your day with tips for every type of attendee.

Today’s winner turns an ordinary day in the convention center into a spectacularly starry night.

Show Planner

THE DAILY | SUMMER MARKET

52

What’s hot: drinkware accessories and hydration vests as daypacks.

Show Areas

6

Tents

A cozy fleece, go-anywhere cooler, and custom-fit shoes.

24

73

New Exhibitors

34

Guide to Denver

Everything you need to know about the show’s new home.

Best of Booth

PHOTOS BY COURTESY

64


For some, the end of the trail is just the beginning.

There’s more to this story. 360° More. Experience it at booth #54037-UL. ©2018 INVISTA. CORDURA® is a trademark of INVISTA for durable fabrics.


PRIMALOFT® IS A REGISTERED TRADEMARK OF PRIMALOFT, INC. ©2018 PRIMALOFT, INC.

TAILORED FOR CHANGE We’ve rescued 84.7 million plastic bottles from landfills and transformed them into high performance insulation. Because we believe when something is made for the outdoors, it should also be good for the outdoors. That’s why we’re continuously striving to lessen our impact on the earth. To date, we have produced three insulation technologies made of 100% post-consumer recycled content, striking the perfect balance between performance and sustainability. Each one elevated. Neither sacrificed. It’s our commitment to being Relentlessly Responsible. Join us to make change at booth #56006.


NEWS

WHAT’S HAPPENING OUT THERE

Let’s Take This Outside At the OIA breakfast, speakers made the case for getting more people adventuring. BY RYAN WILCHENS

ELK members share their outdoor experiences.

PHOTOSBY PHOTO BYSCOTT TK MARTIN / HED HI MEDIA

A

FTER A YEAR OF furious policy advocacy and prioritizing conservation among all the political turmoil, the outdoor industry returned to an equally important mission at Monday’s Outdoor Industry Association Breakfast. Titled, “Building an Outdoor Nation that Thrives Outside,” the early-morning presentation focused on what OIA Executive Director Amy Roberts called one of the association’s pillars: increasing outdoor activity participation across all demographics. Roberts explained that without today’s youth falling in love with the outdoors, any public policy successes that the industry wins could be negated in a generation. The biggest case for encouraging outdoor participation came from a presentation by journalist Florence Williams. Williams, a contributing editor for Outside magazine and author of “The Nature Fix,” presented her reporting

on the benefits of living an outdoor lifestyle. “We are living in the middle of the greatest migration in world history, and it’s the migration indoors,” she said. Despite the fact that less than 50 percent of American adults report having participated in an outdoor activity just once per year, Williams said humans actually reap tremendous tangible rewards from spending time adventuring. “Even on a subconscious level, our brains and bodies are happy outside,” she said, pointing to studies that show children with greener schoolyards perform better on tests. A “bravery gap” that often results in young boys both feeling— and getting more credit for being—brave than young girls is minimized by time spend adventuring and being allowed to experience a degree of danger. “If we’re coming to compete with video games, we need to provide some level of risk,” she said.

Stress and self-image also improve from spending time outside, as do tangible biometrics like heart rate, blood pressure, and cortisol levels. According to Williams, new research suggests that repeated trips to nearby nature—rather than single, longer trips to distant locales—more effecively develop patterns of outdoor recreation. That’s good news for the 50 percent of Americans who live in cities without access to big, wild places. From there, Lisa Aangeenbrug, the executive director of the Outdoor Foundation, took over to outline a plan, using Williams’s idea, to revamp efforts to increase outdoor participation. Smaller grants across the U.S., according to Aangeenbrug, are “not moving the needle.” The new plan, dubbed “Thrive Outside Communities,” aims to make a much larger impact on specific communities, allowing repeat experiences and immersing kids in the effort for a more sustained period. With a $1 million pledge to the campaign from the funding wing of VF Corporation, as well as contributions from Patagonia, REI, and Thule, the Foundation has just begun to organize plans for specific communities. Chris Castilian, executive director of Great Outdoors Colorado (GOCO), a Centennial State partner of the Outdoors Foundation focused on getting kids in the state outside, took the stage next to explain GOCO’s Generation Wild campaign. The effort targets 15 communities across the state with $30 million dollars, allowing local coalitions to determine how to best get their community outside. Castilian introduced Yesica Chavez, a college student participating in the Environmental Learning for Kids (ELK) program, to share a story of her first experiences camping and being accosted as a member of an immigrant family. Her response? Joining ELK’s high school programs and becoming an “Urban Ranger” in an effort to encourage more minority children to get outside. A panel of ELK members and parents moderated by Chavez shared even more stories of the impact of programs like GOCO-funded ELK. Another college student talked about an ELK trip he participated in to the Grand Canyon and how it encouraged him to change his college major from psychology to environmental science. Previously only thinking of hiking and camping as “white people stuff,” his trips showed him it’s something even he can do. “I want to show the next generation of people like me that they can do it, too.” The whole breakfast was an effort to explain to industry leaders why encouraging outdoor participation is important, what the OIA and Outdoor Foundation plan to do about it, and how it makes a difference, according to Roberts. And with changing policy so important to the industry, it’s ever more crucial that outdoorists are put in place to protect it for generations to come.

JULY 24, 2018 DAY 2

9


NEWS

The Next Big Thing Camber Outdoor’s Pitchfest elevates seven business ideas.

in the market based on personal experience: Bold Betties brings women together as community through adventures and experiences; Western Rise is changing the status quo of functional pants for men; Pace Match is a platform that uses data to match runners and bikers to those who enjoy the same trails at the same speed; Heather’s Choice is redefining backcountry meals to include dehydrated, nutrient-dense options that won’t weigh down a pack; Wild Rye is creating active apparel for women that combines form, function, and fashion for mountain biking and skiing; Gearo is disrupting the landscape for gear rental through its unique online platform; and Heroclip is simple, yet essential as a gear hanger for outdoor adventures. While there is no single winner of Pitchfest, each of the finalists receives eight weeks of mentorship prior to the event, and a prize pack from supporters that includes services ranging from legal to branding. Camber Outdoors Pitchfest continues to elevate entrepreneurship by bringing together community, and creating an undeniable energy that is sure to carry through the rest of the show. –Deanne Buck

These seven finalists presented at Pitchfest.

10

THE DAILY | SUMMER MARKET

MISSION: EXPANDED

Camber Outdoors broadens its mission of inclusivity Camber Outdoors is expanding its mission from emphasizing equality for all women, to emphasizing equality for all. “Over the last year or so, research started coming out about organizations focused on gender,” said Camber Executive Director Deanne Buck. “According to that research, women of color were getting left behind because companies weren’t looking at the individuals’ holistic needs, or taking down barriers when it came to race or sexual orientation.” Focusing solely on increasing women’s representation in the outdoors ended up coming at the expense of other types of inclusion. Camber’s goal is to help companies build leadership teams that reflect the demographics of participants in outdoor recreation, and not just because diversity is an in-vogue industry buzzword. “Everything we do has a business foundation,” says Buck. “[Diverse leadership] helps companies make better-informed decisions, helps them better connect with their consumer, and helps them understand their consumer better.” To that end, Camber has spent the last two years discussing best practices with consultants and experts, bringing on two new hires with backgrounds in workplace equity, and working to develop a Workplace Equity Working Group modeled on OIA’s Sustainability Working Group. They’ve also been engaging in conversations with the rest of the industry to make sure their brand partners and board members are just as excited about the new move as they are. The verdict? “I’m really proud of Camber for making such a powerful statement,” says Diana Seung, EVP of merchandising at Backcountry.com and a Camber board member. “In fact, the existence of Camber is what prompted us to create our own internal women’s leadership coalition. So as Camber expands, it becomes more relevant to us to make more of a blanket inclusivity message—something our company could really benefit from.” —Corey Buhay

PHOTOS BY JOHN EVANS PHOTOGRAPHY; COURTESY

O

UTDOOR RETAILER SUMMER MARKET kicked off with Camber Outdoors’ Pitchfest, an event that brings entrepreneurship to the fore of the outdoor industry. Pitchfest 2018 featured seven entrepreneurs of early-stage companies with a passion for the outdoors. Marking the 4th year of the annual event, Pitchfest drew an energetic crowd of more than 300 attendees, including investors, CEOs, influencers, entrepreneurs, and members of the media. More than 60 applicants filed business plans. This year’s line-up of remarkable Pitchfest 2018 finalists included Bold Betties, Western Rise, Pace Match, Heather’s Choice, Wild Rye, Gearo, and Heroclip. Each of the seven finalists had five minutes to present her business concept to a panel of judges. The pitches were comprehensive, offering an origin story of the company, growth strategy, financial projection, and an ask for support that could include advisers, capital, and industry introductions. Following the pitches were seven minutes of Q&A with the judging panel. Despite diverse backgrounds, skill sets, and professional experience, each of the finalists noted the spark of their company from identifying a gap


Dakine Hot Laps 5 L with Compact 2 L

GEAR CHECK | BIKING HYDRATION

The Flow State

Shape-Shift 2 L

Frame geometry, wheel size, and suspension for mountain bikes have all undergone a sea change in the past decade, yet while flow, loam, and enduro are new buzzwords we’ve all had a bit of a blindspot to the revolutions in hydration technology. This year we’re seeing more low-riding lumbar reservoirs— Dakine cleverly uses them in their Hot Laps 5 L waist bag and half of their hydration backpack line— that offer new levels of on-trail agility. Additionally, bite-valves and kink-free tubing deliver more thirstquenching flow, and reservoir “reversibility” is a welcome maintenance feature turning the moldy science experiments of the past into the paradigm of clean drinking. The brand leading the innovation charge is HydraPak and this season is no different with a complete revamp of their flagship Shape-Shift reservoir. Their entire lineup has innovative, fresh features and an upgrade will leave you feeling like you did when you finally ditched your dusty old trail bike for a new 29er.

Thule Vital 6 L with ShapeLoc 2 L


NEWS

The outdoor industry is beginning to pay attention to the big problem of microplastic pollution. BY COURTNEY HOLDEN

S

MALL PLASTICS ARE a big problem. The more scientists look for microplastics (or tiny plastic particles smaller than 5mm—about the size of a sesame seed), the more they find, even in seemingly pristine areas such as polar regions, glaciers, and river headwaters worldwide. And with that understanding comes an uncomfortable truth: The outdoor industry’s synthetic textiles are contributing to the pollution problem. “More and more, they’re finding these tiny bits of plastic everywhere,” said Matt Dewitte, head of marketing for LifeStraw, whose filtration systems remove 99.999 percent of microplastics from drinking water. “Everybody has heard about the problems in our oceans, but it’s in other natural water sources. It’s now showing up in municipal water and bottled water. Any of these places people thought were safe, these tiny pieces of plastic are showing up.” When plastic waste from a number of sources ends up in waterways, it gets weathered, broken down, and eventually reduced to microplastics. And they’re everywhere: In its four-year look at microplastics in water sources across the globe, the nonprofit Adventure Scientists found that 89 percent of ocean samples and 51 percent of freshwater samples contained microplastic pollution. Many outdoor industry brands are already taking steps to reduce the amount of plastic that ends up in the oceans by creating garments made from recycled soda and water bottles (thus removing them from the trash stream). Patagonia has been doing so for more than a decade. Adidas Outdoor’s Parley lineup of shoes and jackets is made entirely out of plastics collected along beaches and waterways. And Carve Designs joins the ranks this season with its new Acqua Terra fabric, made from recycled plastics.

TAKING STOCK

OIA Debuts First-Ever Sustainability Report “We can’t ignore how our products are made and how that impacts our communities,” said Beth Jensen, senior director of sustainable business innovation for OIA, at the release of the sustainability benchmarking report yesterday. Consumers certainly aren't ignoring it: A recent report released by Cone Communications reveals that 86 percent of U.S. consumers expect companies to act on social and environmental issues.

12

THE DAILY | SUMMER MARKET

But such efforts aren’t enough. Reducing plastic waste is an important step, but Beth Jensen, senior director of sustainable business innovation at the Outdoor Industry Association, argues that the industry should now put microfibers in its sights. “Whether it’s the production process or the consumer washing a garment at home, fibers come off the garment. These tiny particles are washing off both natural and synthetic garments into the oceans and waterways,” she said. PrimaLoft, which will introduce new insulation

But there’s a knowledge gap regarding the impact of product creation. “The majority of consumers have no idea about the complexity of the supply chain,” Jensen said. For instance, 80 suppliers are used to make one tent. Furthermore, “Most consumers do not know where products are made. The majority of products—97 percent of apparel and 98 percent of footwear—is made overseas,” Jensen told a packed room of industry professionals. The sustainability benchmark report focuses on environmental, social, and sustainability impacts related to supply chains and product manufacturing, based off of a survey of 150

outdoor industry representatives of 123 companies that are mostly smallto medium-sized businesses. One finding revealed that small companies (defined as meeting $2.5 million in annual revenue) have a lower adoption rate of the Higg Index, a scorecard for sustainability. The report also found that large companies (at least $50 million in annual revenue) embed sustainability and a proactive mind-set directly into their business strategy, and, for some, the motivation was in part due to the overall benefits of efficiency. The same is true of goal-setting around carbon: 17 percent of both

small and medium companies set goals related to carbon reduction, while 42 percent of large companies do so. Moving forward, target-setting is important for individual companies and the industry as a whole to identify and capture energy efficiency. OIA intends to build out support for smaller companies to adopt the Higg Index, and thus propel the measure into the mainstream. “With the combination of the GDP and this OIA sustainability report, the outdoor industry has an opportunity to be a leader,” said Matt Thurston, REI’s director of sustainability. –Morgan Tilton

PHOTO BY FLORIDA SEA GRANT/FLICKR

Troubled Waters

products made from 100-percent post-consumer recycled plastic bottles this show, has an eye toward the microfiber shedding process. “That’s an issue that we are very much aware of and something that we are actively working on finding solutions for,” said Ken Fisk, the brand’s PR and marketing communications manager. Industrywide solutions might range from developing new materials that don’t readily shed microplastics in the wash cycle to improving odor control technologies so consumers don’t have to wash their clothes as often. And at least one company has a fix on the market right now: The Guppyfriend Washing Bag, a mesh laundry sack that traps the tiny fibers for proper disposal. Jensen points out that the outdoor industry is just a small contributor to the problem, but could take on an outsize role in helping find a solution that’s good for business and the planet.


SCENE

CAPTURING THE SHOW’S KEY MOMENTS

Having a Ball

2

Music, drinks, fun, and advocacy mixed at this year’s Outsider’s Ball. 1

3

PHOTOS BY NICK TK COTE

4

14

THE DAILY | SUMMER MARKET


1. C.J. Goulding of the Children and Nature Network (left) and Ron Griswell of Historically Black Colleges and Universities Outside connect in the McNichols Civic Center Building. 2. Local singer Emilise Munoz digs deep into the soul of her guitar. 3. Chef Avilio hustles to turn out tacos, empanadas, and arepas from his Arepas Carribbean Food truck. 4. Attendees wrote welcome notes to Denver’s new Montbello Park, home to climbing wall sponsored by The North Face. 5. Barriers are meant to be broken: Partygoers swung tethered shoes to kick down common excuses in this interactive display. 6. After weaving through an exhibit on accessibility, attendees mingle beneath strung bulbs and city lights.

5

5

6

JULY 24, 2018 DAY 2

15


SCENE

Start Your Engines

The games began Monday morning at the Colorado Convention Center. 1

2

4

PHOTOS BY NICK COTE

3

1. Ready, set, go: Crowds filed into the Colorado Convention Center at 9 a.m. sharp Monday morning to kick off four days of events, meetings, and excessive consumption of trail bar samples. 2. #Vanlife was front and center at the Helinox booth. 3. Brands in Venture Out put the pedal to the metal welcoming visitors to their smaller, yet still actionpacked, booths. 4. The classic Nalgene took on a divine feel at the brand’s booth, levitating for a 360-degree view.

16

THE DAILY | SUMMER MARKET


Join Us In Celebrating America’s Rivers:

NEWS

Question of the

MONDAY: TUESDAY:

“Avoiding Crisis on America’s Rivers: How the Outdoor Industry Can Seize Opportunities in a Changing Climate” 10:00 – 11:00 at The Camp on the main exhibit floor Outdoor Industry Association Government Affairs Lunch “A River Runs Through It: Why the Future of the Outdoor Industry Depends on Water” 12:00 – 1:30, Embassy Suites, 1420 Stout St. “Brews, Boats, and Whiskey: Water in Our Industry” Brewery bike tour (denver.bcycle.com) at Oskar Blues and Wynkoop breweries 4:00 – 5:00 Oskar Blues Denver, 1624 Market St. 5:30 – 6:30 Wynkoop Brewery, 1634 18th St.

Learn more: RiversatOR.com

Colorado River Day Happy Hour Beers, river trivia, and more 4:30 – 6:00 in the Paddle Zone on the main exhibit floor

ALL WEEK:

WEDNESDAY:

“We support the Endangered Species Act by donating a portion of every sale to the Nature Conservancy of Canada, which protects land so that species are not at risk of becoming endangered.” –Tassi Sewell, Nova Scotia Fisherman

“American Whitewater’s Confluence: Bringing Together Athletes, Industry, and Advocates” 7:00 – 10:00, 2301 7th Street

Cheers to Rivers! Buy a mug, choose a beer, restore a river Henry’s Tavern, 500 16th St.

The Trump Administration announced its intention to soften the Endangered Species Act. What should the outdoor industry do in response?

“Find an organization that’s been championing [the Endangered Species Act] and see if they need money or in-kind support” –Christian Litscher, Que Factory

“Create awareness on social media. There could be a monthly campaign where you have a call to action to help endangered species.” –Rachel Stumpo, La Colombe

“Collaborate with nonprofit organizations to donate proceeds from different product lines to help with endangered species or environmental protection” –Sarah Johnson, P.L.A.Y Pet Lifestyle and You

18

THE DAILY | SUMMER MARKET

PHOTOS BY LEAH QIU

5,000 Miles of Wild: Celebrate 50 years of the Wild & Scenic Rivers Act 4:00 - 10:00, outside, 14th & California St

Day

TUESDAY IS RIVER DAY!

From the places we play to the water we drink, rivers are a foundation for our outdoor industry.


SENSE RIDE 2


NEWS RETAILER REPORT

Brooke Leslie Owner of 56° North

WRANGELL, ALASKA Only a year old, 56° North is an outdoor retailer partnered with a wilderness adventure tour company, offering jet boat tours of the neighboring Tongass National Forest. The locally owned store in Wrangell, Alaska, features Alaskan essential adventurewear and gear. “It’s like a kickback to the Hudson Bay trading era,” Leslie says. Getting 80 to 100 inches of rain a year, 56° North sells a lot of drybags and packs. Its focus is selling wellbuilt, multifunctional products with practical applications. “Our customers don’t mind spending a little more on a product, as long as it’s going to last,” Leslie says. Patagonia and Hydro Flask are big sellers. “We could probably have almost a whole store of Hydro Flasks,” she notes. “It’s hard to keep them on the shelves.” In the next year Leslie looks forward to expanding into other areas of practical adventure gear and helping educate people on how to properly prepare for their outdoor adventures in Alaska.

WHAT NEW GEAR ARE YOU MOST EXCITED ABOUT SO FAR? 1. Riteline Gear The Door Stop “It’s lightweight, convenient, and practical [to help people access roof boxes on their cars]. It can fit on any car and it’s definitely something people in Alaska would use.”

2. Shower Pass National Geographic Waterproof Sock “They’re in the $30 to $40 price range and absolutely waterproof. I mean, go put your hand in there— it’s crazy!”

or apparel and make a waterproof surface. It’s really impressive how impermeable it is.”

4. Knog PWR Modular Flashlight “It can even power a cell phone. You can buy attachments for it, like a 900-lumen light. I love how versatile and buildable it is.”

5. Otterbox Venture

“It’s really well-made and versatile. There’s even a cutting board built in and dividers—there are a lot of options.”

3. NeverWet Fabric Water Repelling DWR “You can pour it on your footwear

PHOTOS BY NICK TK COTE; COURTESY (3)

1

2

20

5 THE DAILY | SUMMER MARKET


Two great things in one. Our Cooler Cup™ is a can or bottle cooler, and with one quick switch it’s a 12 ounce beverage cup. The ultimate win-win.

Visit us at booth #51087-UL to learn more.


NEWS FEATURE

The State of Diversity

The industry has made strides in recent years, but there’s much work still to be done. BY KASSONDRA CLOOS AND COURTNEY HOLDEN

I

F THIS SHOW’S event lineup this week is any indication, the outdoor industry is putting diversity issues front and center. From a lack of ethnic diversity in leadership positions and brand marketing to cultural appropriation of native designs and symbols, our industry has historically been so-so around issues of inclusion. The fact that there are so many panels, presentations, and discussions on the Outdoor Retailer schedule shows that the topic is finally coming to the forefront, but we’re not there yet. “We are in the awareness stage of equity and inclusion as far as it relates to the outdoor space,” says Mirna Valerio, Merrell ambassador and ultrarunner. “We are becoming more aware of the various types of communities that need to be acknowledged and then served. There’s a lot more work to be done.”

We are honored to be the place where the outdoor industry comes together to talk about important, multi-layered issues like diversity. -Marisa Nicholson, show director

Jaylyn Gough, founder of Native Women’s Wilderness, agrees. “I think the outdoor industry is trying, some people are trying, but walking through the hallways, it’s still a white man’s world.” Cultural appropriation is becoming a hot-button issue—Gough points to an example of marketing imagery featuring a white, bikini-clad model wearing a squash blossom, a piece of ceremonial Navajo jewelry, without context explaining its significance. “We need to reflect the ancestral history of the land where we’re playing,” she says.

TOKEN PROBLEM

Asking someone to speak for their race, orientation, or group takes an emotional toll. If you’re an advocate or an activist, you know how it goes—you become the face of a group or an idea, and all of a sudden, everyone comes to you to ask “Is this OK?” or “What do [insert group of people] think about this?” If you’ve ever gone to a friend of color to ask questions like that, you could be part of the problem. “This work is really exhausting and isolating,” says Elyse Rylander, founder of OUT There Adventures, which provides outdoor programming for LGBTQ youth. Rylander organized the Spark 2020 Leadership Retreat on Sunday, which brought together activists and influencers to discuss how groups can support each other and form coalitions.

22

THE DAILY | SUMMER MARKET

People should take it upon themselves to do their own research, instead of asking a friend or coworker “Is this OK?” says Yanira Castro of Outdoor Afro. “We need to make sure outdoor companies are safe spaces for black people to work,” she says. If Black History Month rolls around, for example, and everyone at your company looks to you to lead the conversation, that’s not fair. –KC

When it comes to diversifying leadership, we need to meet people where they are by looking beyond tried-and-true channels for recruitment. Black people need to be on boards of directors for brands and organizations, says Yanira Castro, Outdoor Afro’s communications director. “That’s where change is going to happen.” We also need to understand that adventure looks different in urban communities, where green spaces might be parks or paved walkways alongside rivers rather than hundred-mile trails through mountains. “If 80 percent of people live in cities, how do we make sure the outdoors is inclusive to them?” Castro asks. “Public land can be the park around the corner, the baseball field, and the basketball court.” And we need to pay special attention to parents—that’s the best way to make sure the next generation of outdoorists is the biggest and most inclusive yet.

TALK IS CHEAP

Brands put marketing and social media where their mouths are. It’s not enough to talk about inclusion. You have to actually be inclusive, too. Today, more and more brands are starting to get smart about being more representative in marketing campaigns. “For too long, the industry has held a mirror up to itself, which showed an image of one type of consumer,” says Tom Herbst, global marketing VP for The North Face. The brand’s Move Mountains campaign included a promise to represent men and women equally in advertising, support the Girls Scouts of America in creating new adventure badges, opening new women-specific stores, and funding a $250,000 grant program for women explorers, in honor of Ann Krcik, an industry veteran who died earlier this year.

Hiking is a great uniter of people, says Strick Walker, CMO of Merrell, which has had ongoing conversations about how to be more inclusive in its marketing campaigns. “As a brand, we want to make sure we can inspire everyone,” Walker says, which is why the brand wants to make sure a diverse group of people see themselves in Merrell’s advertising. And even more than that? Opting for inclusiveness is a habit we need to create.“The industry needs to learn a new muscle memory,” Herbst says.


THE WRITE WAY

Media need to stop glossing over diversity issues. In the past few years, the outdoor industry—and endemic media—have told countless diversity-focused stories. There’s something to be said for greater attention to inclusion efforts. However, we should do better, says José González, founder and director emeritus of Latino Outdoors and a partner of the Avarna Group, which facilitates DEI— diversity, equity, and inclusion—training. There’s a point at which we keep getting stuck: Journalists often seem reluctant to name systemic racism and other systems of oppression as the reasons why there aren’t more people of color in positions of power in the outdoor industry, González says. “It’s not enough to not be racist,” he said. “You have to be anti-racist, too.”

Editors should work harder to be more inclusive when hiring writers, says Aparna Rajagopal-Durbin, founding partner of the Avarna Group. “People of color are often put under the ‘diversity’ umbrella,” she says. “We’re ‘pigeonholed’ into writing those types of stories, rather than also being hired to write about gear, adventure, or politics. Journalists should also realize that stories about people of color are not transactions, she added. “Those stories aren’t just stories, but partnerships with people,” Rajagopal-Durbin says. –KC

SIZE-MIC WAVES

Brands break the norm by making clothing for all body types. Not all outdoor lovers are thin and/or cut, but you wouldn’t know it from most marketing images and store shelves. REI Director of Experiences Marketing and “For All” Strategy Laura Swapp notes that the loudest feedback for the brand’s recent Force of Nature campaign centered on extended sizing. In response, the company is expanding women’s REI size runs to 3X in many styles. To better inform the apparel’s fit and feel, REI hosted a series of six “trunk shows,” where they invited women across the country to meet with designers, try on clothes, and discuss what is and is not working. “You can’t just take a pattern and make it bigger,” Swapp says. “You really must design differently for different body sizes and shapes.” REI is also committed to pricing all sizes the same. Fellow retailer Wylder also aims to move the needle on size discrepancy. Cofounder Jainee Dial calls herself an “agitator” in this respect. She notes that all too often, brand imagery

features thin, white, heteronormative models—people who represent a limited segment of consumers. “We try to be invitational and nonconfrontational,” she says. “We can raise our hands and say, ‘This is beautiful’ and ‘Thank you. We support your brand.’ And then we give them an invitation to do things a little bit better, be a little bit more progressive. If every [model] is a size two, we say ‘It would be great to include someone who’s a woman of color and someone who’s not a size two.’” Both women are optimistic about the future, but recognize that there’s a long way to go. “It is changing,” Swapp says. “There is a place for everyone, and there is a voice for it all to exist under this umbrella.” –CH

5 DEI trailblazers you should support These five groups have been working hard to make the outdoor industry more inclusive.

∫ Brown Girls Climb ∫ Big City Mountaineers ∫ Camber Outdoors ∫ Outdoor Afro ∫ Outdoor Foundation

Fill out the form and drop it at the Info Desk near the front entrance to make your voice heard. JULY 24, 2018 DAY 2

23


OUTDOOR RETAILER SHOW AREAS

Summer Market 2018

Venture Out

LOCATION: STREET LEVEL, NEXT TO THE BELLCO THEATRE Venture Out is a destination for retailers to discover and explore the modern outdoor trends and better understand how the definition of outdoor is changing. Venture Out is the way the industry is embracing and encouraging these new outdoor consumers. Head to Venture Out to see some of the brands pushing the limits in the outdoor industry.

RANGER STATION @ VENTURE OUT LOCATION: STREET LEVEL, NEXT TO THE BELLCO THEATRE Trends and education are the focus

24

THE DAILY | SUMMER MARKET

at the RANGER Station. Found in the curated space of Venture Out, the RANGER Station will provide daily education, workshops, trend updates, merchandising displays, creative collaboration, and good conversations. It’s all about community. Did we mention that you can grab a latte and bite to eat while you’re there? It’s time to get educated, fed, and caffeinated.

THE CAMP LOCATION: UPPER LEVEL, BOOTH 56117-UL The Camp provides elevated education on the show floor—from the latest issues stores are facing to industry trends. The Camp will

focus on the stories, products, trends, and people that help drive traffic to retailers, and will provide daily education to inspire fresh ways to think and sell outdoor products year-round.

TREND + DESIGN CENTER LOCATION: LOWER LEVEL, BOOTH 1040-LL The Trend + Design Center is where the design and R&D communities gather to hear what’s next. From trend forecasting to industrial design to materials innovation, the Trend + Design Center anchors the supplier story at Outdoor Retailer

and serves the design audience with compelling education and networking events.

HIGH ALTITUDE DEN LOCATION: UPPER LEVEL, BOOTH 32083-UL Stop by the High Altitude Den for climbing-focused activations, a place to hang, and daily happy hours. Carabiner Coffee will be there serving up hot coffee and good conversations.

PADDLE ZONE LOCATION: UPPER LEVEL, BOOTH 31049-UL Hang out and relax with other paddlesports retailers and brands in the Paddle Zone.

PHOTOS BY (FROM LEFT) COURTESY OUTDOOR RETAILER; LAUREN DANILEK

VENTURE OUT


OUTDOOR RETAILER

TENT CITY LOCATION: SCULPTURE PARK, OUTSIDE OF THE WEST ENTRANCE Tent City is a destination for retailers to compare tents and camping gear side by side, see new innovations, and touch and feel materials with a hands-on approach. If you want to compare peak height, sleeping capacity, or seasonality in person between a Marmot Halo and a Nemo Losi, or just need a hands-on exploration of the industry’s best camping tents all in one place, look no further. P.S. Don’t miss the food trucks at Tent City!

SOCIAL MEDIA ZONE LOCATION: STREET LEVEL, FOYER OF THE EAST ENTRANCE Social media is one of the easiest and least expensive ways to market your business and share your story with the community. Brand-new to Summer Market is the Social Media Zone—a workspace for retailers and brands to understand the value of social media for their business, learn new tactics, collaborate, and get inspired. With a social media professional on site, the Social Media Zone provides attendees and exhibitors a space to discuss strategy, learn, and share their own experience on social media at Summer Market. #weareOUTDOOR

RETAILER + REP LOUNGE LOCATION: STREET LEVEL, MR111 Need a place to chill or have a quick

MARK YOUR CALENDAR

meeting? Come to the Retailer + Rep Lounge to hang out or access WiFi.

Mother’s Room: A fun, cozy retreat for moms and kids

PRESS ROOM LOCATION: STREET LEVEL, MR113 Working media who are registered to attend the show will find everything they need to file their stories in the Press Room.

CLIF BAR MOTHER’S ROOM LOCATION: STREET LEVEL, MR112 Calling all moms: Head to the Mother’s Room to nurse, pump, or hang out with your little one.

INFO DESK LOCATION: STREET LEVEL, FOYER OF THE EAST ENTRANCE Have a question? We’re here to help. Just head to the Info Desk and we will answer any questions that you have.

HOUSING DESK LOCATION: STREET LEVEL, NEXT TO REGISTRATION EventSphere, the official housing partner of Outdoor Retailer, will be on site at Summer Market to help with your reservations. Find the Housing Desk next to registration in the East Entrance and be sure to book your housing for Winter Market in November and Snow Show in January.

BAG CHECK LOCATION: STREET LEVEL, MR201 Drop your bags and hit the show floor!

Winter Market 2018 is November 8-11 here in Denver. Moving the show to November means it’s the launch event for the season, where retailers can see the entire range of products available and make informed buying decisions. Learn more at outdoorretailer.com.

JULY 24, 2018 DAY 2

25


OUTDOOR RETAILER SHOW MAP

26

THE DAILY | SUMMER MARKET


OUTDOOR RETAILER STAY CONNECTED

MOBILE APP Download the Outdoor Retailer Summer Market mobile app to have all the show information you need in the palm of your hand. In the mobile app, you can access: Floor plan Exhibitor list Events Education schedule Product gallery Walking map Local info And more! Search “Outdoor Retailer” in your app store and get access to everything you need to make the most of the show.

28

THE DAILY | SUMMER MARKET

SHOW PLANNER The Show Planner is an online platform for retail buyers, importers/distributors, designers, nonprofits, independent reps, and working media to help in the show planning process. Within the Show Planner you can find these great tools: Exhibitor list Interactive floor plan Education and events schedule Matchmaking Mobile app information Tools for communicating with exhibitors, requesting appointments, and viewing products All you need to do is log in to your Show Planner and start planning your show!

MATCHMAKING The matchmaking tool is part of the Show Planner, and it brings exhibitors and retail buyers, importers/distributors, designers, nonprofits, independent reps, and working media together before the show starts. Search for exhibitors based on product category, location, new to the show, and other filters. Attendees can get in touch with exhibitors for more information or request an in-booth appointment during the show. Log in to your Show Planner and explore the exhibitors and products you’ll find at Outdoor Retailer Summer Market.

Stay live at the show with this hashtag:

#ORShow


THANKS TO OUR 2018 SPONSORS J U LY 2 3 - 2 6 , 2 0 1 8

|

C O LO R A D O C O N V E N T I O N C E N T E R , D E N V E R , C O

TITLE SPONSOR

PLATINUM SPONSORS

GOLD SPONSORS

SILVER SPONSORS SPONSORS AS OF 6/29/18


SHOW PLANNER

15 WAYS TO CRUSH IT TODAY

The initial adrenaline is gone. This is the day to find your stride, plow through the rest of your wall-to-wall meetings, and find time to enjoy an after-hours event or two.

30

THE DAILY | SUMMER MARKET

PHOTO BY ISTOCKPHOTO.COM

SETTLE IN


Use this key to find the events best for your schedule.

B Brands

R Reps

D Designers

M Media

R Retailers

1 Avoid the Day 2 Bonk 4 Keep the energy level high. Poach free coffee, caffeinated gel packets, or whatever it takes to maintain your stoke.

2 [SKILLS]

SCORE A SAME-DAY APPOINTMENT Outdoor Retailer is an appointment-driven show, but brands want to open new accounts just as much as you do. While we don’t suggest attempting this often, sometimes you just don’t have a choice. Approach a booth when they are between appointments to see if there’s a time you can make something happen. Many booths have service counters to assist you. It might be tough to wrangle time that day, but you can probably set yourself up for tomorrow. You can also offer to get creative with appointment times—the show opens at 9 a.m., but a rep can escort you onto the show floor as early as 7 a.m.

3

[EDUCATION]

NPD TREND BREAKFAST: RETAIL AND CONSUMER TRENDS IN THE OUTDOOR MARKETPLACE 7-9 a.m. Embassy Suites Downtown Denver

Follow the trends to find your brand’s future. Learn what’s gear is hot, what’s not, and what’s emerging from industry experts at NPD to set your company on a crash course with tomorrow’s consumer.

[EVENT]

BREAKFAST OF CHAMPIONS 7-9 a.m. The Hyatt Regency

Author Timothy Egan gives the state of public lands in the Trump era at the Conservation Alliance Breakfast.

5

[SKILLS]

ROLE PLAY

Creating a positive booth experience starts with your people, so divide up these roles:

THE ENGAGER Magnetic personality, no fear of rejection. They draw people in.

THE MANAGER Task master. They make sure staff knows who, what, why, where, and when.

THE PR PRO Knows your brand, is articulate, creative. They handle press releases, images, and media.

THE HOST Friendly, engaging, puts people at ease. They connect the right people.

THE EXPERT The big gun, engineer, product manager. They take the tough questions.

THE CLOSER Prescient. They suss out needs and next steps to turn a prospect into a client.

JULY 24, 2018 DAY 2

31


SHOW PLANNER

[FOOD]

6

SHORT STACK 9 a.m. Booth 51019-UL

7

Gird for your day with Power On Protein Pancakes and Carrot Cake Pancakes from Mountain Standard and Backpacker’s Pantry.

[ EDUCATION]

PROMOSTYL: SPORT AND STREET, SPRING/ SUMMER 2020 TREND FORECAST 10-11 a.m. Embassy Suites Downtown Denver

See the colors and shapes of the near future—and learn how to market to up-and-coming customers.

32

THE DAILY | SUMMER MARKET

8

[EDUCATION]

UNIVERSITY SERIES— PRODUCT DESIGN 101: PRODUCT FEASIBILITY, DESIRABILITY, AND VIABILITY 11 a.m.-12 p.m. The Camp (Booth 56117-UL)

Faculty from Utah State University’s Outdoor Product Design & Development program drop knowledge on what makes a good product from the ground up.

9 [EVENT]

PARACLIMBING: THE OTHER CLIMBING DISCIPLINE 11 a.m.-12 p.m. The RANGER Station

Society calls these crushers people with disabilities, but you won’t believe that when you see what they’ve climbed and accomplished.

10

[EDUCATION]

LEADING TOGETHER FOR A BETTER FUTURE 1:30-2:30 p.m. The Camp (Booth 56117-UL)

Everyone benefits when gender equality is achieved in the workplace. It will take men and women working together for a better future.


B Brands

11 Crowdsource

Ask everyone you talk to what they’ve seen that’s interesting and cool and build a list of things to see when your appointment schedule starts to loosen up on Day 3 or 4.

12

[EDUCATION]

ACTIVATED COOLING TEXTILE TECHNOLOGY— INTELLIGENT THERMOREGULATION ACTIVATED BY HIGH SKIN TEMPERATURE 2:30-3:30 p.m. Trend + Design Center (Booth 1040-LL)

PHOTOS BY (FROM LEFT): ISTOCK.COM; LOUISA ALBANESE

What if your clothing could regulate excess heat as well as your body? With an emerging textile called HeiQ Smart Temp, it can.

13 [EDUCATION]

MAKING IT IN AMERICA: MANUFACTURING, SELLING, PROTECTING 3:30-4:30 p.m. The Camp (Booth 56117-UL)

Learn how to avoid the common pitfalls when expanding your U.S.-made business into foreign markets.

R Reps

D Designers

M Media

R Retailers

14 [EVENT]

RAISE A GLASS WITH THE MAN HIMSELF 4 p.m. Booth 42081-UL

Join Black Diamond and Alex Honnold for happy hour and an exclusive prelaunch of the new Honnold Signature Solution Harness and Freerider chalk bag. All proceeds go to the Honnold Foundation, bringing solar power to nations in need.

15 [EVENT]

MARGURITA TUESDAY 4:30 p.m. Booth 42000-UL

Try a MarGUrita made with newly reformulated GU Hydration Tabs and receive Tabs to keep you hydrated during the show. 

JULY 24, 2018 DAY 2

33


OUTDOOR RETAILER GUIDE TO DENVER

Do Denver Like a Local

TRANSPORTATION You can take the train to and from the airport to downtown Denver. The Denver train stop is called Union Station, and the train costs $9 each way. The free 16th Street Mall bus (near Union Station) runs close to many downtown hotels. The Cherry Creek Bike Path winds throughout the city, along the Convention Center, all the way up to the Demo Experience—without all of those pesky stop lights cars have to deal with. Grab a B-cycle (shared bike) from strategically located stations throughout the city. Other options include the light rail for longer distances and pedicabs for shorter ones. Pro tip: When navigating in Denver, the mountains are always west.

FOOD AND DRINK Denver is foodie heaven, with every type of cuisine you could possibly imagine. But book reservations, because restaurants fill up fast. Beer? Denver boasts 72 breweries, so you won’t go thirsty. Finally, Civic Center EATS, a 15-minute walk from the Convention Center, is where 25 to 30 food trucks hang out Tuesdays, Wednesdays, and Thursdays in Civic Center Park from 11 a.m. to 2 p.m.

TOP 5 FOR DRINKS

 Great Divide Brewing Company is a very accomplished local brewery offering tastes of their own brews, growlers to go, and food truck options at both Denver locations.  Avanti Food and Beverage is a bilevel shipping container with a great selection of beer, wine, and specialty cocktails with a variety of vendors (pizza, sushi, and more), plus a

34

THE DAILY | SUMMER MARKET

beautiful rooftop bar with a lot of seating overlooking the city.  Falling Rock Tap House has more than 75 delicious beers on tap from around the world in a relaxed setting with couches, booths, pool tables, and dartboards.  Mercantile is a new American eatery with an extensive wine library, artisanal market, and barista bar.  Stranahan’s Colorado Whiskey is an award-winning small-batch distillery with rotating food trucks.

TOP 6 FOR FOOD

 Steuben’s serves classic regional American favorites and cocktails with a buzzing, retro-style vibe.  Marco’s Coal Fired Pizzeria serves Neapolitan pizzas handmade from imported Italian ingredients in rustic brick digs with a patio.  Ace Eat Serve is a high-energy hot spot in an old garage with Pan-Asian chow, cocktails, and table tennis, plus a juice bar.  Biker Jim’s serves distinctive dogs (rattlesnake, reindeer), toppings, and microbrews with a biker vibe, and has late weekend hours.  Cherry Cricket makes some of Denver’s favorite burgers.  Pho on 6th serves pho, noodles, rice plates, and drinks amid carved wood, lanterns, and Buddha statues.

TOP 7 QUICK FOOD AND DRINK SPOTS

All these are within a 10-minute walk from the convention center.  Freshcraft is a beer geek bar, equally known for amazing food.  Menya Noodle Bar serves deliciously authentic Japanese cuisine that’s not easily forgotten.  Rioja has locally sourced, imaginative Mediterranean dishes and wines in a high-energy dining room.  CRU Food and Wine Bar is a relaxed, Napa-style wine bar chain serving New American fare, stonefired pizzas, and cheese plates.  bd’s Mongolian Grill is a casual chain offering create-your-own stirfry bowls, plus a salad bar and an all-you-can-eat option.  Yard House is a high-end sports

bar chain with a huge menu of New American fare and “The World’s Largest Selection of Draft Beer.”  La Loma is a family-run kitchen known for traditional Mexican meals and margaritas, in an “upscale-rustic atmosphere.”

ELEVATION Probably the most important thing to know about being in Denver is that you need to drink a lot of water while you’re here. Because drinking water at 5,280 feet is the best way to avoid those annoying little headaches, muscle aches, and amplified hangovers from altitude sickness.

Also, wear sunscreen. The sun is likely closer than what you’re used to.

COLORADO CONVENTION CENTER Anytime you’re lost inside, just look for the 40-foot-tall blue bear. If you want to step away from the convention center for a meeting, here are some suggestions.

TOP 4 (OFF-LOCATION) MEETING SPOTS

 Denver Bicycle Café serves craft beers, gourmet roasted coffee, and has daily happy hours and outdoor seating.

ILLUSTRATION BY JOE FUSCO / HED HI MEDIA

THIS IS MORE THAN a “Visitors’ Guide to Denver.” Whether you’re a first-timer or have lived in Denver your entire life, here’s a side of the city only a handful of people knew about— until now. These “Top” lists were crafted by a local expert and are all within a 10-minute drive of the Colorado Convention Center. Just a heads up: If you apply what you’ve learned, you will likely be mistaken for a local and asked for directions.


 Crema Coffee House has a chill, hipster vibe, great coffee, and “eclectic noshes.”  Little Man Ice Cream is a milk jugshaped shop (open till midnight) scooping unique flavors of homemade ice cream.  Huckleberry Roasters is a local independent roastery and cafe selling espresso and light bites in a hip, minimalist space.

THE MILE HIGH CITY Yes, weed is legal. And there are plenty of local dispensaries, but keep in mind you can’t legally smoke it in public. A couple of other

helpful tips: Non-Colorado residents can’t buy more than 7 grams at a time, and transporting any amount across state lines is illegal.

FRESH AIR After being inside all day, it’s nice to step out to get some fresh air.

TOP 5 WAYS TO GET FRESH AIR IN DENVER

 Cherry Creek Trail is a 40-milelong, picturesque concrete trail that runs through the heart of Denver. It goes by the convention center and the Demo Experience, connecting most of the Denver area.

 16th Street Mall is a mile-long outdoor mall with great peoplewatching, plus a variety of shops and restaurants. A free bus runs along the mall from Union Station to within two blocks of the Colorado Convention Center.  Larimer Square is within walking distance from the convention center. This memorable historic district is where Denver was founded, and has independent shops, bars, and restaurants.  Sloan’s Lake is a great spot in the city for fishing and boating (motor and non-motorized). Humanpowered vessel permits can be

purchased online at Denver Parks and Recreation. The lake also has a trail for walking, jogging, skipping, and cycling. Pro tip: Swimming in most of Denver’s lakes is not recommended or legal.  Denver Botanic Gardens is an inspired 24 acres that illustrate an ever-widening diversity of plants from all corners of the world. This peaceful oasis is well worth the $12.50 price of entry. Congratulations, you now have a master’s degree in Denver! Now go explore … with plenty of water and sunscreen.

JULY 24, 2018 DAY 2

35


BOO

TH

360

1 7- U

IT’s AMAZING WHAT ONE CUP OF WORMS CAN LEAD TO. Fishing enthusiasts need way more than worms. Live bait lures them in, while your other offerings outfit them for an entire trip on the water. So stock up with our Live Bait Program, so they can too.

®®

W O R L D ’ S

L A R G E S T

W H O L E S A L E

800 -332-2248 / ORDERS @ DMFBAIT.COM

B A I T

D E A L E R

L


Q&A

5 Questions for…

Mirna Valerio

Ultrarunner, writer, Merrell ambassador

PHOTOSBY PHOTO BYMERRELL TK

1. HOW DID YOU GET INTO ULTRARUNNING? WHAT’S NEXT?  [In preparation for] my first road marathon, the Marine Corps Marathon in 2011, I’d been running trail races just to beef up my training. Then I was encouraged to sign up for my first trail marathon, the New Jersey Ultra Festival, in 2012, and I loved it. As soon as I finished, the race director put the medal over my head and said, “I’ll see you next year for the 50K.” A year later, I did it. I was completely sold. I got to spend lots of hours out in nature, and it was way easier on my body than road running. I’ve done 11 ultras and 10 marathons. Next is the TransRockies six-day stage race in August: 120 miles and 20,000 feet of elevation gain. This will be my second attempt. I really want to test my body.

Bronx native Mirna Valerio first laced up running shoes for a 5K—and just kept going. She now has almost a dozen 50K trail ultramarathons under her belt and is well-known in the ultra world and on social media as The Mirnavator and author of the memoir A Beautiful Work in Progress. Sponsored by Swiftwick Socks and a partner of Merrell and Skirt Sports, Valerio also appeared in an REI Force of Nature short documentary last fall. Recently, she left her job teaching Spanish, running a high school diversity program, and coaching cross-country to focus on running, writing, and speaking, all to continue spreading her message of body positivity and health, no matter what your size.

2. A LOT OF YOUR WORK DEALS WITH WHAT IT’S LIKE TO NOT LOOK LIKE A STEREOTYPICAL RUNNER. DO YOU CONSIDER YOURSELF A ROLE MODEL FOR OTHERS WHO DON’T HAVE THE “RUNNER LOOK?”  Number one, I run for myself and my own fitness. It’s a bonus that I get to show people that running is for every body. Every day I get messages about how seeing me has inspired someone to run a 5K or 10K or sign up for their first marathon. It was surprising that so many people felt so hampered in their own journeys by the stories they would tell themselves: about how they don’t belong outside, or they were too big or too old to run. It’s been really cool to see people transform their thinking about who’s a runner and who isn’t. 3. YOUR FORCE OF NATURE VIDEO FEATURED A NASTY, FAT-SHAMING EMAIL YOU RECEIVED. HOW MUCH POSITIVE VERSUS NEGATIVE FEEDBACK DO YOU GENERALLY HEAR?  The feedback I get personally is overwhelmingly positive. But I know that people are talking about me over social media, and some of that

can be quite negative. I try to stay away from that. I do get messages in my inbox saying, “I love what you’re doing, but I don’t understand why you’re not thinner.” Those I delete. But if it’s something that accuses me of cheating or lying, I will address it directly.

4. WHAT DID YOUR STUDENTS THINK ABOUT YOUR PROMINENCE AS A RUNNER AND WRITER?  They started calling me “Hollywood.” They were really excited for me, and they loved it when cameras were in the classroom. Just a couple of weeks before school ended, I had one student say to me, “I think you need to leave this place, because your star is rising and you need to follow it.” I hear from other kids and teenagers, too: “Thank you for showing us that there’s not just one kind of body that can run.” Or, “I’m the biggest or slowest person on my team, but it doesn’t matter because I just love to run.” Some cross-country coaches have shown the REI video to their teams to push running as a lifestyle. 5. YOU’RE ALSO A CLASSICALLY TRAINED OPERA SINGER AND PIANIST. HOW DOES YOUR RUNNING INFORM YOUR ART, OR VICE VERSA?  Just the other day I was training in Jackson, Wyoming, and I had a speaking engagement in Portland, Oregon. I was having a lot of trouble—I had written a speech, but I didn’t think it was good enough. So I went on this run, and everything became clear. That’s what being outdoors does for me; it inspires creativity. This was on a routine training run, and I didn’t expect anything like that. But I’ve been able to do a lot of things musically, and figure a lot of things out, by just having the mental space and engaging my whole self [on a run]. There’s definitely a connection between the will and need to create and being outdoors. –Elisabeth Kwak-Hefferan

JULY 24, 2018 DAY 2

37


Q&A

5 Questions for…

Len Necefer

CEO, Natives Outdoors

Len Necefer has a Ph.D in engineering and public policy. It might not surprise you, then, that his outdoor apparel company is about far more than the gear. Natives Outdoors is a B Corp that shares profits with Native communities, and Necefer is working to take back Native-inspired designs that have long adorned outdoor gear. We asked Necefer how the industry can tackle cultural appropriation in a meaningful way, and what tough conversations we need to have to move forward. 1. HOW DO YOU DEFINE CULTURAL APPROPRIATION, AND WHERE HAVE YOU SEEN IT IN THE OUTDOOR INDUSTRY?  Cultural appropriation is a form of copyright infringement that uses imagery, symbolism, or ideas from marginalized communities who have not had the benefit of protection under the law. It’s not cultural exchange; it’s stealing. That takes away a source of direct revenue from communities that have already had

38

THE DAILY | SUMMER MARKET

a lot taken away. Companies spend a lot of time preventing copyright infringement [of their own designs], but don't give the same respect to Native designs. Recently, I saw a tent that had an iteration of a Navajo rug design. I’ve also seen a lot of disparaging uses of names and imagery. One climbing company has a belay device called the “totem,” and I had a long conversation with the company owner about why that wasn't appropriate. He didn’t

2. WHY IS IT A PROBLEM TO CREATE DESIGNS INSPIRED BY NATIVE CULTURE? WHAT’S AT STAKE?  Historically, tribes have been some of the biggest enemies of outdoor recreation. They’ve stopped access to climbing areas, backpacking trails, and other areas. Appropriation can actually create an antagonized environment where tribes and the outdoor industry are fighting against each other. It makes it much easier to remove support for, say, Bears Ears, because it fractionates efforts. We’re at a very important point in history, where there’s an alignment of interest and concern to protect these areas, but using the word “tribe” or the phrase “spirit animal” casually, or appropriating designs, can erode that support. There’s a legal definition of what a tribe is, and a lot of history, significance, and culture behind that word that I think is diminished when people say, “I found my climbing tribe!” 3. WHY IS IT IMPORTANT TO INCLUDE TRIBES IN CONVERSATIONS ABOUT PUBLIC LANDS?  Most tribal lands are surrounded by national public lands. And throughout the history of the United States, a lot of Native communities haven’t received their fair share of resources and state-level funding. When the country started to electrify towns in the ‘30s, Congress basically didn’t electrify a lot of tribal land in the West. You can imagine the economic impact. In the same way, a lot of outdoor recreation happens near tribal land, or land that was once held by a tribe. There’s a moral duty to think about how we recreate. Outdoor recreation can provide a sustainable opportunity for economic development, and tribes took care of this land for

thousands of years prior to the current management system. It’s because of their hard work that we can enjoy these places.

4. IT OFTEN SEEMS LIKE FEAR—OF OFFENDING, OR OF TRYING THE WRONG THING—IS HOLDING BACK REAL CHANGE. WHAT'S MISSING FROM THE INDUSTRY’S BROADER DIVERSITY CONVERSATIONS?  I find it kind of ironic when some person is willing to lead climb a 5.12 and they’ve never been on the route before. That’s incredibly scary and dangerous. But then that same person often doesn’t feel the same kind of bravery when it comes to this particular conversation. This is part of the reason we started as a company, largely because we didn’t want to be treated like a charity case trying to increase diversity. We wanted to have a seat at the table and influence decision-making. And we’ll get there. The population is changing. The Latino community, for example, recreates at a higher rate than any other demographic. But are there any companies that offer Spanish-language advertising and meet the needs of this particular consumer? It hasn’t happened yet. But it will. If retailers and brands don’t adapt, they’ll fall behind. 5. WHAT CAN THE INDUSTRY DO TO BE PART OF THE SOLUTION?  Ask questions and look for answers. If you see something that doesn’t sit well with you, there’s an opportunity there to change the process. I think a lot of companies need cultural sensitivity training; it’s important that people ask for those resources. It’s not just Natives or cultural appropriation—it’s a whole suite of diversity, equity, and inclusion issues across the industry. It won’t change unless people start asking for it and demanding it. And eventually, if companies don’t change, someone else will come along and out-compete them. –Kassondra Cloos

PHOTO BY LOUISA ALBANESE

understand the context of what he was doing. We’re trying to connect Native artists to those designs in a way that educates consumers about where they came from.


Comfort in performance apparel comes from feeling and staying dry. Eastman Avra is a breakthrough fiber innovation you have to feel to believe. UP TO 50% FASTER WICKING *

Come visit our booth #5019-LL at Outdoor Retailer July 23–28, 2018

COOL TO THE TOUCH DRIES UP TO 50% FASTER * SUPERIOR COMFORT, SOFT HAND, AND SILKY DRAPE

*Based on third-party lab testing of fabrics containing Avra™ performance fibers against the fabrics of the best-selling baselayer garments of 2015. © 2018 Eastman Chemical Company. Eastman brands referenced herein are trademarks of Eastman or one of its subsidiaries. The ® symbol denotes registered trademark status in the U.S.; marks may also be registered internationally.

EastmanAvra.com

MF-7077 6/18


Q&A

5 Questions for…

Maricela Rosales

Los Angeles Regional Coordinator and Outdoor Brands Coordinator, Latino Outdoors

1. WHAT IS THE ABILITIES PROJECT?  I initially started working on The Abilities Project as part of the San Gabriel Mountains Forever Leadership Academy, which I participated in last year. It’s still in its infancy—I’m working on a website and app. My ultimate goal is to create something that’s kind of like if Google and Yelp had a baby—something that will allow people to seek out accessible trails and leave comments and reviews about their features. I want to create an app, too, with features that allow people to change the screen to be easier to read, and audio so that it’s

40

THE DAILY | SUMMER MARKET

accessible to people who are blind. I also want it to have a directory of attorneys, organizations that focus on disability rights, and resources for assistance. Some states don’t have many disability attorneys, for example, and they can be really hard to find online.

2. HOW BIG IS THE ACCESSIBILITY PROBLEM?  I didn’t really pay attention to my quality of life until I was wheelchairbound for five months in college. I had just started rock climbing, and I injured both of my legs. I realized that getting around campus was

3. THOUSANDS OF PRODUCTS DEBUT AT OUTDOOR RETAILER EACH SHOW. HOW CAN WE INNOVATE IN GEAR FOR PEOPLE WITH DISABILITIES?  The outdoor industry needs to look beyond itself, and work with the people who are already doing this. Look at those who are part of the Paralympics, and the specialty items that they have. How can we make better tires for wheelchairs, so they’re better on trails, and how can we make the chairs lighter and easier to maneuver? Can we make special gloves for people so they don’t get callouses, but also make them long-lasting so they don’t wear out super-quickly? Things like this often aren’t on the minds of people who are able-bodied because they don’t have to experience it. Out of sight, out of mind. We also need to encourage new people to set out to be product designers. There are so many people out there with great ideas who might never think they

have what it takes to be a designer or engineer. Brands could offer education, maybe through internships, to support people to come up with these ideas and go for them.

4. THE NUMBER OF CLIMBING GYMS HAS EXPLODED IN THE PAST FEW YEARS. HOW HAVE YOU SEEN THE CLIMBING COMMUNITY CHANGE SINCE YOU FIRST STARTED REPPING FOR MAD ROCK IN 2013?  When I first started climbing eight years ago,I would only see, predominantly, white cisgender males at the rock climbing gym. Now, I think a lot of people my age (29) are coming to understand that there are other ways of exercising and staying in shape, while also finding a sense of community. The climbing community is still small enough to know who’s who. But it’s growing, and we’re getting different groups of people now: the Latino community, adaptive athletes, folks who wouldn’t necessarily go to climbing gyms in the past but are now curious about it. Competition and indoor climbing are changing the game. With the 2020 Olympics, it’s going to get even bigger. 5. HOW DO SALES REPS KEEP THE INDUSTRY’S ENGINE RUNNING?  I loved being a sales rep because I built so many connections with so many people. I’d go to one gym one day, then another gym another day, and see some of the same faces. I wasn’t always pushing a product, but I’d eventually notice people wearing something I had shown them. Being a sales rep is really about building lasting relationships with people. At the end of the day, of course, there is a product to be sold. But sales and tech reps are out there talking about what they love and really making those connections to brands because they have so much knowledge—and not just about the products they’re out to sell. –Kassondra Cloos

PHOTO BY IRENE YEE

Maricela Rosales is a renaissance woman of the outdoor industry, if ever there was one. She’s an ambassador for Mad Rock climbing shoe company, regional and brand coordinator for Latino Outdoors in Los Angeles, and a former Mad Rock sales rep, and she has years of experience in advocacy roles for people with disabilities. Rosales was diagnosed with structural scoliosis at the age of 7, and spent much of her youth in a neck and back brace. But it wasn’t until she spent a few months in a wheelchair that she started to think of the world from the perspective of someone who’s not able-bodied. That experience has shaped the rest of her career and led her to found The Abilities Project in hopes of making the outdoors truly accessible for all.

extremely difficult. I couldn’t even imagine what it was like for people with disabilities to navigate a world built for people who are ablebodied. The idea for The Abilities Project originally stemmed from that experience. Later, I started examining everything around me. I’d notice that a trail might be pretty wide, flat, and even for the first quarter or half mile, but then it would start to get treacherous with no warning. There were no signs saying a trail might be Americans with Disabilities Act-accessible only to a certain point. Interpretation signs didn’t have braille or audio. There are so many online resources about trails, but so few of them indicate which ones are accessible. I’ve started to see some writers put little wheelchair symbols with trail information in their stories to indicate accessibility, which is a good start. We talk about diversity in the outdoor industry all the time now, but we tend to leave out people with disabilities.


2

0

8

Winter Sports Market

January 22-24

Outdoor Retailer Snow Show

January 25-28

Outdoor Retailer Summer Market

July 23-26

Grassroots Connect

November 4-7

Outdoor Retailer Winter Market

November 8-11

2

FUTURE S H OW DAT E S

1

0

Winter Sports Market Outdoor Retailer Snow Show

1

9

January 27-29 January 30-February 1

Outdoor Retailer Summer Market

June 17-20

Grassroots Connect

November 1-4

Outdoor Retailer Winter Market

November 5-8

2

0

2

0

C O LO R A D O C O N V E N T I O N C E N T E R

Winter Sports Market

January 26-28

DENVER, CO

Outdoor Retailer Snow Show

January 29-31

Outdoor Retailer Summer Market

June 22-25

Grassroots Connect

November 5-8

Outdoor Retailer Winter Market

November 9-12

2

0

January 24-26

Outdoor Retailer Snow Show

January 27-29 June 14-17

Grassroots Connect

November 11-14

Outdoor Retailer Winter Market

November 15-18

2

0

2

2

Winter Sports Market

January 23-25

Outdoor Retailer Snow Show

January 26-28

Outdoor Retailer Summer Market Grassroots Connect

SM18_Future Dates Ad-Daily.indd 1

1

Winter Sports Market

Outdoor Retailer Summer Market

W W W. O U T D O O R R E TA I L E R . C O M

2

Outdoor Retailer Winter Market

June 10-13 November 7-10 November 11-14

6/1/18 9:32 AM


NEWEXHIBITORS MEET THE NEW KIDS ON THE FLOOR

1

1. DAC BOOTH: 42110-UL As bones are the skeletal support for a body, tent poles form the structural frame of a tent. Both are critical elements to survival. Thirty years ago, DAC revolutionized the aluminum tent pole business, and since then has been a major force in shelter innovation. As the leading global supplier of performance products, DAC has partnered with the best shelter brands in the business. Jake Lah, the founder and owner of DAC, has made continuous improvements to make things lighter, stronger, and more sustainably produced. After eight years of research, the engineers at DAC developed Green Anodization, a process that significantly reduces the use of a number of harsh chemicals. The vast majority of tents in stores use DAC poles. And understanding the difference between DAC products and others can be a critical element to help sell better tents that have higher margins.

2

2. Pakmule BOOTH: 22161-SL

PHOTOS BY COURTESY

Pakmule cargo carriers were developed for the outdoorsman who obsesses over highquality, functional gear. Pakmule has room to haul around tons of gear, yet its aluminum construction makes it lightweight, easy to carry, and resistant to almost every environment. Winter slopes of Durango for some back-mountain runs? No problem. Coast of Baja chasing rooster fish in the surf? Bring it on! Pakmule can take it all. Pakmule arrives fully welded and ready to travel. Once installed, the locking, anti-wobble connection takes over to keep your Pakmule stable and secure. Designed for accessibility, users can still raise the rear hatch of their SUVs while Pakmule is loaded down. Mulestraps provide full access to cooler contents without removing one strap.

Descriptions are provided by the manufacturers and edited for clarity and space.

JULY 24, 2018 DAY 2

43


NEW EXHIBITORS

3. Seek Dry Goods BOOTH: 24201-SL

4

Imagine the dream adventure: a 10-day, 100-mile breathtaking hike through France, Italy, and Switzerland. Hikers are rewarded with gorgeous views of the Alps and the satisfaction of completing a challenge consisting of 7 to 20 miles and 4,000 feet of elevation change each day. After completing the trek, Seek Dry Goods Co-founders Amanda and Larry McMahon were full of adrenaline and yet couldn’t find a single commemorative T T-shirt. This got their wheels turning. The pair identified a miss in the market for high-quality and affordable T-shirts. So who is a “seeker”? Someone who is passionate about the outdoors and always seeking his next adventure. It is an attitude, a feeling, a mind-set—instilled in Seek Dry Goods. The brand partners with 1 Percent for the Planet to donate to nonprofit organizations that support the environment. The goal of Seek Dry Goods is to provide responsibly sourced, outdoor-inspired T-shirts, hats, and accessories.

4. SunSoaker Flexible Solar BOOTH: 22179-SL SunSoaker is a manufacturer of thin-film solar panels with built-in, custom USB ports for the purpose of charging your personal electronic devices, such as smartphones, tablets, power packs, Bluetooth speakers, and other devices. These panels are said to be the lightest, most durable, and most flexible solar panels on the market. Solar Kits consist of zero-waste packaging tube, carabiners, and suction cups, so users can take and utilize the outdoor source of electricity wherever they go.

PHOTOS BY COURTESY

3


NEW EXHIBITORS

5. Purist BOOTH: VO114-SL By designing bottles that don’t have a plastic aftertaste, Purist is setting a new standard. Purist transforms silicon dioxide, one of the most fundamental elements on the earth, into a flawless glass finish that coats the interior of each bottle to resist unwanted tastes. Around since 1976, Purist has been designing bottles and graphics, and printing and manufacturing drinking vessels— often seen nestled in cages on cyclists’ bikes—that are free of BPA and certified through the Swiss testing agency, SGS. Water or whiskey, coffee or beer— Purist can handle it. Made with vacuum-insulated, surgical-grade stainless steel that keeps liquids hot for 12 hours and cold for 24 hours, this dishwashersafe, leakproof line offers a new way to look at hydration, one as simple as it is revolutionary.

6. BLUE ICE BOOTH: 34094-UL Born in Chamonix, France, BLUE ICE climbing equipment has been living the dream in Europe since 2008. Now, with hardgoods design and development in Salt Lake City, Utah, the little brand is launching into North America. Known in Europe for award-winning, ultralight technical harnesses and packs, BLUE ICE is introducing cutting-edge hardware for the alpine environment. Check out the lightweight Bluebird ice axe, with a head and spike that are hot-forged for maximum strength. Or get your hands on the versatile chromoly steel piton, made for both alpine and aid climbers wanting to fit into the tiniest of cracks.

5

6


NEW EXHIBITORS

7. WoodPelletPizzaOven.com

7

BOOTH: 21254-SL 8

WoodPelletPizzaOven.com is a portable pizza oven that can be taken anywhere to boil, bake, and sear a variety of meals, including delicious Neapolitan-style pizza in under two minutes. The oven reaches temperatures of more than 900 degrees using only wood and charcoal thanks to a down draft flame system that evenly cooks pizzas from the middle to the edges. It provides the same high-temp cooking and wood fire flavor for much less money while performing better than the low-dollar competitors. The complete kit costs $400, and includes a baking stone, a 12-inch pizza pan, a cover that also serves as a travel bag, a pizza cutter, and a peel.

8. Burt’s Bees

PHOTOS BY COURTESY

BOOTH: 29128-SL More than 30 years ago in Maine, Burt Shavitz, a bearded beekeeper selling honey out of his yellow truck, picked up a hitchhiker named Roxanne Quimby. Roxanne was an artist and her entrepreneurial spirit is how the brand began. Roxanne found ways to use the leftover beeswax to create candles, shoe wax, and eventually, the Original Beeswax Lip Balm, selling them at various craft fairs. Manufactured in North Carolina, Burt’s Bees has grown to become the numberone natural personal care brand. Not just a lip balm brand, Burt’s Bees offers more than 200 natural products for the family. At the show, the brand is releasing the All-Weather SPF 15 Lip Balm.

INSULATION WITH LOFTIER ASPIRATIONS. Introducing PFC-Free DownTek Powered by 37.5® Technology - The insulating properties of down - The water repellency of DownTek - The temperature regulating power of 37.5® Technology Yet another new standard in insulation brought to you by DownTek. BROUGH T TO YOU BY

Visit us in Meeting Room 206 - July 23rd-25th


NEW EXHIBITORS 9

9. Outdoor Element BOOTH: 29132-SL Outdoor Element is a Colorado company that develops lightweight adventure and survival gear, such as the Fire Escape carabiner. The stainless steel carabiner has an integrated firestarting EverSpark Wheel. With the Fire Escape, combined with Outdoor Element’s accessory kit, users will have dry fire tinder and the means of starting an emergency fire to be safe, warm, and seen. The tool is also packed with other simple features, such as a 1.4-inch hex wrench, O2 wrench, seatbelt and webbing cutter, carbide tip window break, and bottle opener. The brand currently works directly with wholesale accounts and with market leader distributors, such as Liberty Mountain and Blue Ridge Knives.

10. BOCO Gear BOOTH: 53031-UL Born in Boulder, Colorado, BOCO Gear provides high-quality, one-of-a-kind headwear and accessories that can be customized for a store, brand, or event. Known for innovating the Technical Trucker hat category in the endurance and outdoor industry, BOCO Gear creates customized unique designs while driving the latest in headwear trends. BOCO’s quick turnaround—35 days— and low minimums—35 units—delivers the most functional custom performance headwear to our specialty retail partners as well as brands or events. All the proceeds from the sales of Technical Trucker hats will go toward the Conservation Alliance, working to permanently protect land and waterways in North America.

10


HIGH-PERFORMANCE SUSTAINABILITY OVER 250 PROPRIETARY FORMULATIONS & COUNTING

ECO FRIENDLY

High-rebound performance, unrivaled breathability, moisture-wicking technology—and the eco-friendly materials your consumers demand. This is OrthoLite® Eco X40™—an exclusive formulation made with recycled rubber and plant-based bio-oil that performs like nothing else out there. The only thing as good as OrthoLite® is OrthoLite®.

www.ortholite.com

ORTHO 18-48 OR Daily-2_High Performance_fp_mech_061118.indd 1

6/12/18 11:08 AM


GEARTRENDS TENTS

TENTS FOR ALL

Spring 19 tents represent something for everyone, from the ounce-counter to the newbie bargain hunter. BY CAROLYN WEBBER

Light But Not Tight

Who says you can’t live comfortably in a lightweight tent? Sam Lozier, a buyer for Ascent Outdoors in Seattle, Washington, says that full-featured tents that used to weigh upwards of five pounds are all quickly approaching two. Campers can have two doors, pockets, and increased shoulder space without sacrificing the weight. As innovative, lightweight fabrics and tent poles become the norm, he sees fewer people opting for tight quarters and instead going for tents that don’t skimp on features.

Newbie Havens

1

Paul Jensen, floor manager for camping at Midwest Mountaineering in Minneapolis, Minnesota, is used to holding people’s hands to guide them through their first tent purchase. Recently, he’s doing it more often, which is a good sign that more and more people are getting into the outdoors. “There’s a trend toward a little more of a luxurious and roomy tent,” he says. Newcomers are not as weightconscious as experienced hikers and they want low prices, so some companies are meeting them in the middle by using heavier, more affordable fabrics while maintaining roomy interiors.

Room with a View

2

For the quintessential Instagram pic of a camper inside a tent hanging her feet out, Paul Lallement, sales associate at Appalachian Outdoors in State College, Pennsylvania, says that two things are necessary: a big door and lots of mesh. But killer Instagram shots aren’t the only reason why more and more of Lallement’s customers are going for tents with lots of screening. It’s also the the better views, the lighter weight, and the increased ventilation, he says. Good thing, because for S19, mesh is everywhere.

PHOTOS BY COURTESY

1. The cost and design make Mountainsmith’s new Shelter House ($220) perfect for a family’s first camping trip. It’s simple to set up and has three zippered sun shades to easily escape the elements. #44080-UL 2. Tentsile’s Stealth Tree Tent ($750) is a three-person, modular

ALL PRICES ARE MANUFACTURER’S SUGGESTED RETAIL PRICE (MSRP).

tent with three entrances. Each occupant has her own generous hammock berth, storage space in the central tower shelf, and the ability to modify her own ventilation. The three adjustable hammocks can be separated or combined and the entire roof can be fully removed for unobstructed views of the trees overhead. #32095-UL

JULY 24, 2018 DAY 2

49


GEAR TRENDS TENTS

3. Six-foot-tall ceilings and a strong aluminum frame in the Space Camp 6P ($420) from Eureka! make this tent a home away from home. Two large doors and vestibules provide ample room to stretch out. #44117-UL 4. Black Diamond is introducing its new Distant Tent with Z-Poles ($400), an ultralight shelter built of durable 30D polyester fabric. Features include vents at the peak and the feet to keep air moving, and a headlamp pocket on top, all at an impressively low weight of 2 pounds, 4 ounces. #42081-UL

3

5. A full micromesh canopy and Xtreme Shield Waterproof Coating make the Zoic from MSR ($300) ideal for the gnarliest of bug-filled, humid, or rainy days. The floor plan is wide enough to fit inch mattress pads. Sidewalls two 25-inch are steep to boost livability. #44031-UL 6. The Scout UL2 Platinum from Big Agnes ($450) is just 16 ounces, but it doesn’t skimp on features. A large door at the head of the tent opens to a roomy floor space, complete with three oversized pockets. Eaves pull away from the tent wall for protection from the elements. #44004-UL

5

6

50

THE DAILY | SUMMER MARKET

PHOTOS BY COURTESY

4


Pure Innovation. Flawless interior glass finish. Pure Possibility. Venture Out 114 puristcollective.com


GEAR TRENDS BAGS

TIPPING THE SCALES

Lightweight is still choice, but people are willing to trade a few ounces for space and durability. BY CAROLYN WEBBER

Synthetics on the Rise

1

Historically, goose down has been king in terms of weight and compressibility. But that’s changing fast, says James Herrod, salesperson at Ozark Outdoor Supply in Little Rock, Arkansas. He says synthetic fills are catching up: “They’re more hydrophobic, which means that that they’ll retain heat value when wet, whereas goose down will not.” As companies up their synthetic insulation game, campers can still walk away with the warmth of a down fill without making sacrifices in weather protection.

Give a Little

Mummy bags are great at maintaining heat, but they can feel claustrophobic to some campers. Laura Hays, assistant manager at Rock/Creek Outfitters in Chattanooga, Tennessee, says companies are adding space only where it matters so bags can remain lightweight. “Some are making toeboxes taller so that your toes and your whole foot have room to chill out,” she said. Increased shoulder space leaves room for rolling around.

It’s OK to Vent

“People want one bag for a greater range of temperatures,” says Sheridan Braun, camping buyer for Midwest Mountaineering in Minneapolis, Minnesota. To create versatile bags, venting options —like NEMO’s “gills” that allow users to zip open sections on the top of the bag and release extra heat—and toeboxes that open for airflow are, er, hot right now. Customers want bags that can be used comfortably in the majority of seasons and terrains.

1. For indecisive campers, The North Face made the One Bag ($239). The syntheticfill top layer is rated to 40°F; adding the down-filled mid-layer bumps it up to 20°F. The down layer can be removed and used as a blanket, and the fleece-lined compression sack doubles as a pillow. #44007-UL

52

THE DAILY | SUMMER MARKET

2. NEMO’s new synthetic, patentpending FeatherCore insulation in the Kyan and Women’s Azura 20° ($220) is compressible and warm, but still has the benefits of synthetic materials. The mummy shape keeps heat inside while zip-down sections help regulate temperatures. #49081-UL

PHOTOS BY COURTESY

2


GEAR TRENDS BAGS

3. The 25°F Ascent AC sleeping bag ($329) from Sea to Summit takes a rectangular-shaped bag and tapers it to balance space and warmth. The half zipper on the right side of the bag allows for easy ventilation without losing heat. #51007-UL

4

4. Sierra Designs’ Backcountry Bed Duo 35°F ($400) includes an oversized comforter that allows movement and insulated pockets that side sleepers can slip their hands in. A self-sealing foot vent lets you kick out your toes for some ventilation. #42031-UL 5. The Lost Dog 15 from Big Agnes ($190) features its new FireLine ECO Synthetic Insulation, which is 100 percent recycled. The footbox is not attachable to the pad, as most Big Agnes bags are, to allow for comfortable movement. #44044-UL

3

PHOTOS BY COURTESY

5

54

THE DAILY | SUMMER MARKET


HIKE

PrimaloftÂŽ acrylic/Merino wool blend offers superior insulation, softness, and moisture management

Our hiking socks are engineered for long days on the trail, with hardworking fibers and technical features for superior comfort, moisture management, durability, and temperature regulation. COME SEE FOR YOURSELF

BOOTH #42098-UL

URfitTM System provides memory-knit construction and spandex compression zones 2554 PRIMA RIDGE ANKLE

True Seam Technology provides a smooth, anatomical toe box for comfort without irritation

Strategic padding at heel and toe for shock absorption and flexibility, plus ankle cushion for taller hiking boots

2 552 PRIM A RIDGE CREW

FOXSOX.COM | 800-247-1815 | PROUDLY AMERICAN MADE SINCE 1900


GEAR TRENDS KITCHEN & FOOD

FANCY FEASTS

2

Good food makes every outdoor experience better. BY M.T. ELLIOTT

Fine Dining

1

Amy Sweet, co-owner of Cascades Outdoor Store in Winthrop, Washington, has seen her food sales triple in the past year, with Good To-Go making up half of her shop’s inventory. “It’s more expensive, but that doesn’t seem to be a deterrent at all,” she says. “It’s made all our other food sell better, too.” As to why customers are going for packaged foods, she suspects it’s simply that it tastes better than in the past, and that brands now offer foods people eat out at restaurants, as opposed to the old standards like beef stew, chili, and rice and beans. This trend was echoed by others, like Dave Polivy, owner of Tahoe Mountain Sports in Lake Tahoe, California, who notes the growing popularity of gluten-free and vegetarian options. Beyond the taste of the food, the easy prep and no-cleanup, cookin-bag meals are always a hit with customers.

3

Hardware Mix

In stoves and cookware, it’s all about the location. Stores closer to backpacking trails tend to stock more portable, single-burner stoves, while stores near campgrounds are doing well with gear for more luxurious cooking. Some retailers we interviewed mentioned younger customers asking for ready-to-go cooking kits that combine a pot, pan, and serving bowl, which make their shopping and first camping experiences go more smoothly. They all agree that it’s a matter of knowing your customer base and offering some selection.

Hikers Are Athletes, Too

“Energy drinks, gels, and chews used to be a thing with racers only,” says Mike Maurer, food buyer at Teton Mountaineering in Jackson, Wyoming. “Now everybody [eats] that sort of thing.” Now nutrition brands are positioning new offerings as post-hike recovery snacks, intended to be consumed in that 30-minute window after exertion when you’re setting up camp.

2 & 6. One micro-trend within food is the expansion of instant beverages. Cusa Tea brings Chai Tea ($10) to the just-add-water market, with a non-dairy mix of black tea and spices like cinnamon and cardamom. Coffee packet brand Alpine Start has an Arabica-based Dirty Chai Latte ($9) that blends in traditional chai spices, black tea, and soy milk. #33133-UL 3. The GSI Outdoors Gourmet Griddle

56

THE DAILY | SUMMER MARKET

($30) has a nonstick cooking surface and aluminum-clad stainless steel bottom that heats evenly across a two-burner stove, perfect for camp pancakes for a crowd. #36031-UL 4. Tailwind Nutrition is one brand aiming for the hiking recovery audience with Rebuild drink mix ($3), which boasts a complete protein and is made with a base of rice and coconut milks. #33132-UL 5. An upgrade to its namesake, the MSR PocketRocket Deluxe Stove ($70) has a push-start Piezo spark igniter inside the burner, a pressure regulator for fast boils in cold weather, and a wider burner with simmer control. #44031-UL

5 6

PHOTOS BY COURTESY

1. Here’s a meal you might make from scratch at home but wouldn’t dare on the trail. Maine-based Good To-Go put a spin on New England Corn Chowder ($7.25), adding sweet potato and smoked fish (bonito flake) for a boost of vitamins and protein. #VO528-SL

4


A new Teflon for a new world. ®

Our changing world calls for more sustainable solutions. So we created the first-ever plant-based water repellent, with performance worthy of the Teflon® brand. We’re proud to introduce Teflon EcoElite™, the latest non-fluorinated innovation from Chemours. Learn more at teflon.com/ordaily

© 2018 The Chemours Company FC, LLC. Teflon EcoElite™ and any associated logos are trademarks or copyrights of The Chemours Company FC, LLC. Chemours™ and the Chemours Logo are trademarks of The Chemours Company.


GEAR TRENDS HYDRATION

WATER, WATER EVERYWHERE

Drinkware stays afloat by accessorizing, while filtration continues to clean more water, faster.

2

1

BY M.T. ELLIOTT

Topping Off

Sales of insulated drinkware have plateaued—especially cups—according to recent NPD sales data, but retailers can still find growth among accessories like travel lids, straws, and carriers. Whitney Connell owns Hays Co. Outfitters in San Marcos, Texas, where she says 100-degree spring days have customers reaching for 32-ounce insulated bottles or larger. “We’re selling tons of bottles and with them, [extra] lids,” says Connell. “Hydro Flask doesn’t come with a straw lid, so people buy one to go with it, or another lid to make it easier to drink. With the YETI though, the straw lid has done better than the Chug Cap.” She said that color remains a big motivator for customers, who now come in trying to match or customize the color of their lid with a bottle they already own.

Vests as Daypacks

4

3

Hyradration vests have cemented themselves as a trail running staple, and are now encroaching on the turf of small daypacks. Cassie Young is the coowner of 42 Degrees North in downtown Casper, Wyoming, a specialty running store that also sells camping gear and winter apparel. With that kind of gear crossover in her store, she says the ultrarunning vests are a huge mover. “We sell more hydration vests than backpacks to dayhikers in our area.”

High/Low-Volume Filters

New high-capacity water bags process liters in less time than it takes to set up a tent, and handheld flasks make on-the-go hydration more like a water stop in a road race. This is a twofold, continuing trend, with brands offering larger-volume water filtration systems for basecamps, and an increased flow rate in personal filters and straws.

2. MSR AutoFlow XL Gravity Filter 10L ($100) provides pump-free filtration for groups. The hollow-fiber filter can cleanse 10 liters of water in less than six minutes. #44031-UL 3. The fast-and-light crowd gets an insulated bladder in HydraPak’s Velocity 1.5L Reservoir ($38). Foam between the reservoir’s double walls prevents heat transfer so your water stays nice and chilled, and it features

58

THE DAILY | SUMMER MARKET

a slide-seal top for easy refills and cleaning. #39081-UL 4. Hydro Flask’s 12-ounce Cooler Cup ($25) is an insulated cup that also works as a koozie. The silicone sleeve on the bottom is a slip-free boot. But you can move it to the top to secure a can or bottle nestled inside the cup. #51087-UL 5. The Halo vest ($170) from Ultimate Direction adds capacity and cuts weight compared to its other models. The 9.5-liter vest has cinch cords to fine-tune the fit through the lower back instead of over the top, and its rear pockets use compression and clasps instead of zippers as a lighter way to secure gear. #42031-UL

5

PHOTOS BY COURTESY

1. Removable lids are a popular drinkware add-on, and the Flow Control Lid ($10) from Stanley can change flow rates to sip hot coffee or chug cold water. It’s leakproof, packable, and dishwasher safe. #39105-UL


AMERICA’S COTTON PRODUCERS AND IMPORTERS Service Marks/Trademarks of Cotton Incorporated. © 2018 Cotton Incorporated.

Not what you’d expect to see from cotton, is it? Introducing a natural, 3-D printing filament made from cotton and corn that’s designed to replace petroleum-based, synthetic materials. Cotton is the fiber that’s been trusted for generations. And by innovating for sustainability, this is one way you can expect to see cotton trusted for generations to come.

visit us at booth 53095 ul. i

cotton does


GEAR TRENDS LIGHTING

JUICE IT UP

For Spring 19, outdoor electronics put more power into smaller spaces to streamline techpacked adventure. BY RYAN WICHELNS

Cable-Cutting

PORTABLE LIGHTS AMERICAN TRADE ORGANIZATION

Brands Committed to Integrity with Products You Can Trust

These days, phone chargers are a staple of backpacking gear lists, but with lanterns and other electronic gear also adding to the hiker’s portable power bank, more and more people are combining energy stores to save room and weight. “Rather than bring two things, like a lantern and a dedicated powerpack,” says Adventure 16’s Hardgoods Manager Christy Williamson, “customers like when you can bring just one.” Hence, brands are redesigning lights to pull double duty and also charge your phone, saving room in your pack while ensuring there’s always a USB port close at hand.

Mood Lighting Your Campsite

Summer nights at camp—or around the backyard—have picked up more of a party vibe, thanks to new lighting trends that bring Christmas tree-like strings; vibrant, rotating colors; and location-specific decorative lights. Bruce Damon from California’s Nomad Ventures is particularly interested in how string light systems, which spread light more evenly over a larger area than a single lantern, has progressed since tent-specific lighting like Big Agnes’s mtnGLO first launched. “Functional uses for creative lighting are becoming more common, but products like mtnGLO are the perfect example of what can be done there.”

Lunge for Lumens

If they say computer power doubles every 18 months, headlamp power isn’t far behind. It seems like every season, lumen count breaks another brightness barrier, getting cheaper all the while. “It’s all about the lumens,” says Williamson. “Customers constantly want the same price for a brighter light.” And brands are delivering. This season, the 300-lumen threshold falls below the $40 mark.

Each of the above brands is committed to test its portable lighting products to the highest flashlight standard, ANSI/PLATO FL 1. For more information on the FL 1 Light Standard and the industry trade organization PLATO, go to plato-usa.org.

© 2018 Portable Lights American Trade Organization

2. The new SlapLit LED Drink Wrap [$11.20] from Nite Ize keeps summer drinks cold while lighting up the drink and adding another element of lighting fun to campouts, pool parties, tailgates, and backyard BBQs. #36094-UL 3. Lightweight (3.2 ounces) and easy to pack, Goal Zero’s colorful Crush Light Chroma [$25] turns any campsite into a party. The Chroma expands on the brand’s original Crush Light by adding eight color modes and a multicolor fade. Charge it from the sun via the

60

THE DAILY | OUTDOOR RETAILER

built-in solar panel, or from any USB port. #36128-UL 4. The UST Brila 580 Dual Power LED Headlamp [$60] has a rechargeable battery that pumps out 580 lumens or up to 30 hours of light on a single charge, but is also compatible with standard alkaline batteries, without an adaptor. #49058-UL 5. MPOWERD’s Luci Solar String Lights [$35] have a two-way USB charger for quick charging from an outlet or with the built-in solar panel, which can also be used to charge mobile devices. A string of 20 total LEDs spread over 18 feet distributes light, and the nylonbraided cord includes three clips to make it easy to hang in any situation. #42139-UL

PHOTOS BY COURTESY

1. The updated Black Diamond Spot 325 [$40] has 325 lumens of power, now in a smaller, more efficient design. The new Spot has a lower profile for better balance and is more ergonomic for added comfort. #42081-UL


1

2

3

4

5

JULY 24, 2018 DAY 2

61


A Unique Garment Technology from TORAY That Combines

Form-Fitting Stretch Fabric with Innovative Stretch Insulation From a global leader in cutting-edge fiber and textile technologies comes 3DeFX+ ®. Toray’s latest innovation combines proprietary insulation made from multiple types of coil-shaped fibers, now with 40% recycled content, and an array of stretch fabrics. It provides flexibility and warmth and allows for freedom of movement like never before. 3DeFX+ ® is a next-generation “package solution,” created by Toray and offering fully integrated garment production for the world’s top brands.

Cutting-Edge Stretch Fabric

3D Stretch Insulation

Stretch Sewing Method

Toray’s innovatively designed fabric can be used in all kinds of applications. It can be customized to suit the design and concept of various types of clothing, without losing its functionality.

Multiple types of spiral-shaped fibers are intertwined to achieve higher stretchability and volume than conventional padding. Thanks to the large amounts of air trapped inside, it is extremely lightweight and compact, with high heat retention. Made using 40% recycled fibers, this insulation is engineered with sustainability in mind.

Special stitching maximizes the performance of the insulation and fabric.

Try 3DeFX+ ® at the Toray booth #MR301. For more information, please visit 3defx-plus.com 3DeFX+ ® is a registered trademark of Toray International, Inc. All rights reserved.


THEGALLERY HOT NEW PRODUCTS AT THE SHOW

1. The Kelty Cosmic, the second-best-

selling sleeping bag on the market, is completely redesigned for 2019. Its new, 20-denier nylon taffeta shell is softer than the previous version and reduces the bag’s weight by 5 ounces. Providing an optimal balance of comfort, warmth, moisture management, and compressibility, it now features environmentally friendly PFC-free 600-fill power DriDown insulation and DWR that stays dry longer, has better loft, and dries faster than traditional down. Additional features include a locking zipper, electronics pocket, thermal-comfort insulated hood, natural-fit toebox, and zipper draft tube with anti-snag design. Available in 0-, 20-, and 40-degree, regular, long, and women’s-specific models. [$130 to $250] #42031-UL

1

2. LifeStraw Flex Gravity enables access

2

to clean drinking water in everyday and emergency situations. The durable one-gallon bag and gravity-powered filtration system removes 99.999999 percent of bacteria, 99.999 percent of microplastics, 99.999 percent of parasites, bad taste and odors, and exceeds NSF-53 standards for lead reduction. [$55] #51069-UL

3. For parents looking for a safe and

PHOTOS BY COURTESY

3

comfortable child carrier to explore the outdoors, Deuter’s new Kid Comfort provides an outstanding fit with the top-of-the-line Aircomfort Sensic Vario back system. Ergonomic Comfort Lock hip fins designed by an orthopedic physician stabilize loads over the iliac crest while the taut mesh backpanel keeps loads off the back and provides exceptional ventilation. The Varislide system offers quick, one-touch torso length adjustments. The hydrationcompatible Kid Comfort includes a sunroof and a plush, washable chin pad. [$290] #37055-UL

Descriptions are provided by the manufacturers and edited for clarity and space.

ALL PRICES ARE MANUFACTURER’S SUGGESTED RETAIL PRICE (MSRP). BOOTH NUMBERS ARE CURRENT AS OF JULY 1, 2018.

JULY 24, 2018 DAY 2

63


NEW PRODUCT GALLERY 1

1. NEMO’s lightest livable two-person

2

shelter ever (1 pound, 6 ounces), the Rocket 2P uses a completely new A-Frame architecture and T barsupported pole structure to offer unprecedented sitting room and livable space at an ethereal weight. Set up with included T-bar pole or trekking poles and guylines to shave more weight. A symmetrical design allows head-to-foot sleeping, and a selfequalizing corner system with carbon fiber struts adds stability and easy tensioning. The hybrid design offers the benefits of single-wall construction with the ventilation of a traditional mesh inner tent, and with two doors and two vestibules, there are ample ways in and out. [$450] #49081-UL

2. Yatra is the Nepali word for “journey”

and is the inspiration for the new Yatra Adventure Pack from Sherpa Adventure Gear. This 21.5-liter, roll-top pack Himalayan-inspired trims on features Himalayan a sleek CORDURA fabric designed to accompany every outdoor experience. A padded, fleece-lined laptop sleeve is easily accessed through a side-entry zipper, while two large external pockets organize essentials. Ventilating air mesh shoulder straps provide comfort from street to trail. For each Yatra Pack sold, one Nepali children’s book is donated. [$80] #36097-UL

3

3. Designed for long days and seemingly

4

64

THE DAILY | SUMMER MARKET

4. Blurring the lines between apparel and shelter, the new Outdoor Research Interstellar Bivy pairs ultrabreathable AscentShell fabric with forwardthinking design, giving users freedom to manage camp tasks without leaving the security of their shelter. When sitting up, the bivy has a brim that keeps precipitation off the face and access points so you can cook or pack up while still inside. [$275] #42023-UL

PHOTOS BY COURTESY

endless rock faces, the Ortovox Trad Zip 26 and 24S feature toploader zip access to equipment quickly and easily, without restricting movement. External fixtures provide simple attachment points for rope, ice tools, and other gear, and side compression straps double to carry skis. Plus, the pack features a built-in Recco reflector for safety in avalanche terrain. [$120] #37055-UL


#VoteTheOutdoors

ELECT #OUTDOORISTS IN 2018. outdoorindustry.org/VoteTheOutdoors

OIA membership funds meaningful change in sustainability, public policy and increasing outdoor participation.

GET INVOLVED AT:

outdoorindustry.org/membership


NEW PRODUCT GALLERY 2

3

PHOTOS BY COURTESY

1


1. Mammut Mammut’s 3D-knitted Hueco Knit Low shoes feature a Michelin rubber blend outsole for tackling uneven terrain with optimal hold on the rock. The rubber toecap protects from unpleasant falling stones, while the TPU heel stabilizer supports your steps on uneven terrain. With its Strobel construction, the shoe provides outstanding cushioning and everyday comfort. [$129] #36023-UL

4

2. The new SPOT X offers twoway messaging capabilities with an onboard backlit keyboard, GPS location tracking, social media linking, and direct communication with emergency services in one portable, lightweight device. Through a direct connection to the GEOS International Emergency Coordination Center, SPOT X users can better communicate during their adventures with twoway satellite messaging to keep in touch with family and friends, or or, if necessary, emergency personnel. SPOT X

provides users with a unique, personal mobile number that allows either party to initiate conversations at any time. [$250] #42042-UL

3. Built for survival, the Kotu

tanto knife by GEAR AID has a fixed blade and a sheath that easily mounts to your body or gear for fast access. With a lightweight tactical design, the Kotu’s tough, full-tang blade is also useful on hunting and fishing trips. The titaniumcoated, 3-inch tanto-style dagger blade has both straight and serrated edges for cutting through almost any bind. [$30] #49031-UL

4. A very sensitive rock shoe that also edges well, the SCARPA Instinct SR pairs a glove-like fit with a snug heel to create the most high-performance slipper on the market. Built for training, sport climbing, and bouldering, the Instinct SR features expanded rubber coverage over the forefoot and a sculpted heel fit. [$175] #37071-UL

Consider your craving... satisfied Instant Dips & Smoothies Just add water, Stir & Enjoy

Unique Grab & Go Snack Mixes Sweet & Crunchy Freeze-Dried Fruit Snacks Gluten Free All Natural Non-GMO

HIKE FAR. BREATHE DEEP. EAT WELL. www.alpineaire.com

Learn m o re ab o ut A l p i neA i re sn acks at B oot h # 51 0 31 - UL


NEW PRODUCT GALLERY

EDITORS’ PICK

2

3 PHOTOS BY COURTESY

1

Thought Leader Keynote Featuring

Steve Rendle, Chairman + CEO of VF Corporation WHEN

ORSM | Day 3 Wednesday, July 25, 2018 7am – 9am

WHERE

McNichols Civic Center, 3rd floor 144 Colfax Avenue Denver, CO

Limited seating | RSVP recommended CamberOutdoors.Org/2018Keynote


4

1. Merrell Merrell’s Choprock is designed for hiking around and through water, allowing you to make the most of longer days. It delivers versatile stability, traction, and comfort—on land and through water. Hydramorph technology in the upper makes the shoes shoe dry fast, and they include midsole drainage ports that ventilate and channel away from the foot. Vibram MegaGrip technology in the outsole and aggressive edge lugs provide dependable traction on all surfaces. [$120] #44105-UL

2. EDITORS’ PICK The new

Cracker N’ Nut Butter Snack Bar is Honey Stinger’s Stinger not-soguilty pleasure. Available in three flavors—Peanut Butter & Milk Chocolate, Almond Butter & Dark Chocolate, and Cashew Butter & Dark Chocolate—the new bars sandwich honey with nut butter between two multigrain crackers sprinkled with sea salt and covered in chocolate. The Cracker Bars include organic ingredients,

but no artificial flavors, colors, or preservatives. [$26.40/box of 12] #39068-UL 3. The Thule Landmark is a new travel pack that has been designed with the perfect balance of organization, comfort, and anti-theft features. A suitcase-style opening and internal compression straps allow you to easily pack and retrieve gear. Passive locking systems on the main compartment and the SafeZone prevent pickpockets from gaining quick access and lockable zipper pulls deter theft in transit or while staying in hostels. [$220 for the 70-liter] #39115-UL

4. The Hoka One One Sky Toa is designed for fast hiking, with a full RMAT midsole to balance cushioning and responsiveness, a lightweight, technical upper featuring an eVent waterproof bootie, and a running-inspired midsole and outsole for adaptive stability underfoot. [$170] #53089-UL

Booth

22212-SL (Street level)

THE WORLD'S FIRST STRETCH WALLET HOLDS UP TO 25 CREDIT CARDS AND 50 BILLS

www.exactfitshop.com Also featuring:

Belts • Luggage • Bags • Travel Accessories • Gloves and more


NEW PRODUCT GALLERY 2

3

PHOTOS BY COURTESY

1


1. GoLite’s Repreve Mid Crew

3. Kavu’s new San Blas overalls,

2. The new Crazy Pod from Crazy Creek is an integrated hammock/shelter that provides protection from inclement weather without the need for a separate fly or tarp. It weighs only 2 pounds, 14 ounces and is a snap to set up. Mosquito netting—located on both ends and the door—keeps bugs out and promotes airflow when temps are high. In stormy weather, deploy unique “curtain pull” rain flaps that open and close from the safety of the inside of the hammock. [$289] #53007-UL

4. The Men’s Merino Sport Ultra

Sock is made of 100-percent recycled polyester. Each pair takes two bottles out of the landfill. Features include integrated compression, total foot support, and Sorbtek moisture management technology, which not only protects against soils like sweat and grass, but also keeps feet dry no matter how hard you’re hoofin’ it. [$16] #VO110-SL

4

IF YOU WANT TO WIN MY VOTE… PROTECT OUR PUBLIC LANDS AND KEEP THEM OPEN

See what else the growing number of outdoor voters are saying about how to Win in the West. Winning the West is a nonpartisan campaign to make policymakers and elected leaders aware of the power of voters who actively participate in the outdoors and bring that passion with them to the ballot box, whether they are Democrats, Republicans or independents. LEARN MORE AND LEND YOUR VOICE: WinningTheWest2018.org

with their unique prints of succulents and cacti or sasquatch and other oddities, are the perfect summer duds. Featuring a relaxed fit with webbing shoulder straps and two side patch pockets, they’re made with a smooth polyester (92 percent) and spandex (8 percent) blend for awesome stretch and quick dry times. [$85] #44081-UL

Light Hoody from Smartwool is designed with a superlight outer shell fabric with DWR coating to help provide wind and weather protection. Body-mapped panels of Merino Sport 150 mesh provide breathability and temperature control, and the hoody packs completely into its chest pocket for easy storage. Reflective elements add increased visibility in low-light conditions. [$125] #46117-UL


NEW PRODUCT GALLERY

1

2

PHOTOS BY COURTESY

3

Tested & Proven

As a recovering Lyme disease patient, and mother of

two based in the beautiful, but tick-rich state of Maine, I do everything I can to protect our family from ticks.

I’m comforted knowing that Insect Shield technology is protecting us always while we enjoy the outdoors. Tested. Proven. Mother approved.

- Heather Hurst

Founder & President, Project Lyme

Look for Insect Shield products from these trusted brands


1. Chill Angel’s Angel new Angel Light Collection of luxury merino sleepwear features 16.5-micron,150-gram merino wool. Buttery soft with an elegant drape, the ultrafine Night Shift is the perfect weight for hot summer nights. The lightweight wool wicks moisture and naturally manages temperature to keep you cool and dry during sleep. terrain. [$119] #24183-SL 2. The Revant F1L is a fortress

for your eyes. These glasses meet ANSI Z87.1 safety standards for high-mass and high-velocity protection and hold up in the most demanding conditions while providing total light coverage. The high-wrap design rests perfectly on your face and blocks out headacheinducing periphery light. These performance sunglasses are designed to be optimized and revitalized so that they continue to perform as well on day 10,000 as they did on day one. All parts are replaceable, from the Elite lenses to the nose bridge pads. [$155] #SPV5

4

3. When your run is four hours

plus and the weather report is as mixed as the terrain you’re running in, the new Patagonia Slope Runner Pack 8L is your go-to satchel. The pack has plenty of room for extra layers, gloves, hat, and snacks in a slim design. Side compression straps allow you to cinch the pack tight and keep weight close to your body so the pack fits and performs like a vest but has more carrying capability on longer runs. Plus, the Slope Runner comes with a 2-liter bladder. [$169] #37105-UL

4. Designed for groups in the

outdoors and those affected by natural disasters, Rumpl has embraced the Rocky Mountain spirit with its all-new Colorado flag print puffy blanket. The blanket is made with the same technical materials found in premium sleeping bags and insulated puffy jackets. Utilizing a weather-resistant 20-denier ripstop nylon shell with DWR treatment, it resists water, dirt, odor, pet hair, and other debris. [$129] #VO340-SL

®

GoResponsibly

TM

You aren’t just choosing size and color. You’re choosing your impact on the planet.

Visit us at Venture Out

www.golite.com

Launching Spring ‘19


NEW PRODUCT GALLERY

1

PHOTOS BY COURTESY

2

Good insurance shouldn’t be a myth Partner with the industry experts to protect your business, your product, your passion.

www.outdoorsportsins.com • osi@horizonagency.com • 1-800-491-2858

Let’s talk! Visit us at booth 44001-UL


1. Astral expands its line of casual hemp shoes with the unisex Hemp Baker. This slip-on mixes style, performance, and sustainability to create a comfortable everyday shoe. Durable and naturally odorresistant hemp canvas is stitched to a flexible and grippy GRubber outsole. The uppers are 77 percent hemp and 23 percent recycled polyester. [$90] #36018-UL

3

2. Ultimate Direction’s new SCRAM (stands for “Skiing, Climbing, Running, and More”) Pack, designed in collaboration with Anton Krupicka, is a pack for all-season, light-and-fastfocused mountain athletes. Carry a bottle up front and take advantage of the easy-cinch lid system for storing a rope, small climbing rack, and extra

clothing. Optional ski-carry hardware (included) turns the SCRAM into a ski mountaineering pack for backcountry missions. [$135] #42031-UL

3. The new KEEN Axis Evo Mid

features engineering and construction advancements that represent a modern take on a staple hiker from KEEN. It features a compressionmolded EVA midsole and a removable, metatomical, dual-density footbed, which follows the natural contours of the foot for cushioning and superior arch support. The KEEN.ALL-TERRAIN rubber outsole provides highertraction grip with 4-millimeter multi-directional lugs. A speed hook system allows for nimble, easy lace adjustment. [$160] #46081-UL

More ways than ever to get

SAFE DRINKING WATER.

YS 5 WA HE ET S U TO TRAW LIFES X: FLE

1 AS A STRAW

2 WITH SOFT-TOUCH BOTTLE

3

4

5

WITH PLASTIC BOTTLE

WITH LIFESTRAW MISSION

WITH HYDRATION BLADDER

ONE FILTER. 5 WAYS. LifeStraw Flex removes 99.999999% of bacteria, 99.999% of parasites and microplastics. It also exceeds NSF 42 standards for chlorine reduction and NSF 53 standards for lead and heavy metal reduction.

Visit us in booth 51069-UL Distributed by Eartheasy

Y E A R S

PUBLIC RELATIONS


HERO SHOT

Shelter from the Storm

No need to fear the drizzle with the Marmot Pisgah Fleece.

PHOTO BY LOUISA ALBANESE. TEXT BY LEAH QIU

Don’t be fooled by its unassuming exterior: This is more than your standard fleece. Marmot’s Pisgah Fleece Jacket will not only keep you cozy, it will also defend you against the wet, too, thanks to Marmot’s unique recycled DWR treatment. And reach as high as you want for that next hold: the Pisgah won’t ride up your back because the Angel Wing Movement cut improves mobility. [$99] #44018-UL

76

THE DAILY | SUMMER MARKET


HERO SHOT

SUV of Coolers

The RovR RollR 45 makes extreme picnics a piece of cake.

PHOTO BY LOUISA ALBANESE. TEXT BY LEAH QIU

Durable, bearproof, and all-terrain, the RovR RollR 45 is a party on wheels. With a new telescoping handle and heavy-duty, 9-inch tires mounted on five-spoke aluminum hubs, it can handle the roughest terrain you can find. It will keep your IPAs cold for up to ten days, and you can even hitch it to your bike (with the optional BikR Kit) to take the party even farther than mere legs can carry you. [$369] #VO210-SL

78

THE DAILY | SUMMER MARKET


and Aerocore are trademarks of TBL Licensing LLC. ©  TBL Licensing LLC. All rights reserved. NAW Timberland

P R EV I EW T H E S P R I N G 2 01 9 B R O O K LY N C O L L EC T I O N Featuring Aerocore™ Energy System

AT BOOTH #44129-UL


HERO SHOT

Like a Glove

Kiss blisters goodbye with the customizable Tecnica Plasma S.

PHOTO BY LOUISA ALBANESE. TEXT BY LEAH QIU

Free your ankles! Ditch the waffle stompers—not the support—with the Plasma S, Tecnica’s fully customizable low-cut hiking shoe. The Plasma is heat moldable to fit even the funkiest feet, and the overlap collar design provides a snug, pressure point-free feel that wraps the foot in support. Self-locking Kevlar laces allow you to micro-tune the fit, and Vibram Megagrip soles provide maximum traction. [$150-$180] #53118-UL

80

THE DAILY | SUMMER MARKET


@THESHOW

DIG INTO OUR HIGHLIGHTS OF THE SHOW’S EVENTS, EDUCATION, AND MORE

Events JULY 24 Nonprofit Potluck Breakfast 8 a.m. Booths 20368-SL through 20486-SL

Come visit the nonprofits at OR. We are hosting a potluck breakfast ($5) with amazing coffee from Bivouac Coffee. Come get to know who, how, and why we’re all making a difference and chat with us over a fun, collaborative breakfast event.

Pancake Breakfast with Backpacker’s Pantry 9 a.m. 51019-UL

Cooking and serving Power On Protein Pancakes and Carrot Cake Pancakes to event attendees, and promoting all-natural recipes, local partnership, and development of niche market. OutThere is participating as a media partner.

Sea to Summit Product Sale To Support the Himalayan Stove Project 9 a.m. 51007-UL

Sea to Summit is selling its collapsible, compact X-Kettle to support the Himalayan Stove Project. Show price: X-Kettle $20.

Muck Coffee Hour 9 a.m. 49152-UL

Join us for a free sample of Kuju coffee and check out what’s new for Spring 2019!

Live Art with Sarah Virginia Uhl 9 a.m. 37066-UL

Artist Sarah Virginia Uhl is creating her art live! Her pieces are for sale with all proceeds going to American Whitewater. Celebrate the 50th anniversary of the Wild and

Scenic Rivers Act and help protect our waterways!

Clif Bar Breakfast to Benefit The Conservation Alliance 9 a.m. 42080-UL

Clif Bar will offer attendees its Energy Granola Breakfast + Bowl for $5 donation.

Ruffwear Gear Sale to Benefit The Conservation Alliance 9 a.m. 33027-UL

Ruffwear sells its Aira Blanket and Lunker Floating Throw Toy to benefit The Conservation Alliance.

UCO Taste of Seattle Coffee Pour-Over 9 a.m. 46061-UL

Stop by for a free java jolt on your way in with a cup of fresh Seattle brew. The first 100 people each morning will also receive a free, reusable UCO Ware Bamboo coffee cup.

LifeStraw Limited Edition Filtration Bottle Sale Benefiting The Conservation Alliance, Natural Disaster Victims 9 a.m. 51069-UL

Visit the LifeStraw booth and purchase a $20 Limited-Edition LifeStraw Go 2-Stage Filtration bottle to hydrate safely throughout the show. A portion of proceeds benefit Conservation Alliance and LifeStraw’s Safe Water Fund supporting natural disaster victims.

Nonprofit Passport Challenge 9 a.m. Lobby F

OR attendees are encouraged to visit the nonprofit area of the OR show where they can enter

the Nonprofit Passport Challenge. Fill out your passport with correct answers from each participating organization and be entered to win a huge prize of outdoor gear and swag. Passports can be picked up today at the Big City Mountaineers booth and must be returned by 10 a.m. tomorrow to be entered to win.

Recycle Your Nutrition Trash at the GU booth for a Chance to Win 1 of 3 GU Saddlebags 9 a.m. 42000-UL

As a proud partner of TerraCycle, we’re collecting sports nutrition trash to be recycled at their facilities and kept out of landfills. Those who drop of their trash with us will be entered to win one of three GU Saddlebags, made from GU packaging.

Kelty’s Limited Edition Bestie Blanket Sale is Back! Benefiting Big City Mountaineers 9 a.m. 42031-UL

Come by the Kelty booth and pick up your limitededition logo tapestry Bestie Blanket for lounging around the campfire with a bestie or summer fling. $20 purchase benefits Big City Mountaineers. Available while supplies last.

Instant Morning Buzz 9 a.m. 33133-UL

$1 tea and coffee from Cusa Tea every morning at their booth from 9-11 a.m. All proceeds go to Access Fund. Attendees can pro deal boxes of tea for $5 a box all day.

Under the Stars 9 a.m. 46080-UL

Visit the OluKai booth to talk story and learn the art

of celestial navigation.

Pack It Out for Public Lands Fundraiser 9 a.m. 39080-UL

on the corner of Welton and 14th during OR. All proceeds will support the Conservation Alliance. Drop off a pair of rubbersoled shoes for a resole!

Stop by the Adventure Medical Kits booth to support the American Hiking Society’s advocacy work and pick up some crucial outdoor preparedness gear for half price. Choose from the compact Mountain Series Hiker Medical Kit ($12.50), the fire starting Survive Outdoors Longer Mag Striker ($6) and the bugdefending Ben’s InvisiNet Xtra ($6.50).

Explorer Lonnie Dupre Book Signing

GU Stroopwafels & Kicking Horse Coffee

11 a.m. Moving target

10 a.m. 42000-UL

Start your day at the GU booth for a Stroopwafel and a cup of Kicking Horse Coffee!

Outdoor Afro Kilimanjaro Expedition 10 a.m. 44007-UL

Fresh off an expedition up Kilimanjaro, hear highlights and stories from Outdoor Afro’s 2018 expedition, the first all-black U.S. group to climb Mt. Kilimanjaro, the highest free standing mountain in the world!

River Chat 10 a.m. The Camp

Leading voices on water, farming, recreation, and business—including filmmaker Pete McBride—discuss essential questions about challenges and opportunities facing our freshwater lakes, rivers, and streams.

Vibram Sole Factor

10 a.m. Outside, corner of 14th and Welton The Vibram Sole Factor van will be parked outside of the Convention Center

10:30 a.m. 39069-UL

Meet polar explorer Lonnie Dupre at the Granite Gear booth and get a signed copy of his new book “Alone At The Top.” What’s it like to solo-summit Denali in the middle of January? Ask Lonnie. He knows!

Chef Adam Glick

Chef Adam Glick will be on site at OR on Tuesday, July 24th, walking the floor with Outside TV discussing an upcoming project titled “Cooking Up Adventure.”

adidas Outdoor Athlete Poster Signing 11 a.m. 42069-UL

Come by to meet adidas Outdoor athletes and receive a signed poster.

Win a SUP and Explore Reefs on Google’s Earth Wall 11 a.m. Access Fund/Leave No Trace Booth - Lobby, below the Blue Bear

Explore the ocean’s coral reefs with a Google Voyager journey, and grab a raffle ticket for the chance to win a stand-up paddleboard.

Colorado Summit Hikes Book Signing and Giveaway with Dave Muller 11 a.m. 44104-UL

Join hiking expert Dave Muller as he signs complimentary copies of “Colorado Summit Hikes, 2nd Edition” (Colorado

Mountain Club), including more than 100 great summits around the state, starting from very easy and working up to quite challenging. These trails offer spectacular views of Colorado and reward the effort! Quantities limited.

MiiR x Corvus Coffee Cold Brew 12 p.m. VO330-SL

Enjoy nitro cold brew on tap from Denver’s Corvus Coffee Roasters in an ORSM18 limited-edition MiiR cup! Learn about our customization program and our new giving projects.

Join Alex Honnold, Maxim Ropes, Rock & Ice, and The Honnold Foundation 12 p.m. 34088-UL

Alex will be signing copies of Rock & Ice’s latest issue, “A Historic Issue for a Historic Climb” and you can enter to win one of three Alex Honnold Signature Series Ropes.

Lunch Seminar

12 p.m. Hyatt Hotel Seminar room 2nd Floor Lunch & Learn: Gear Up with PLM Special Guest: Jeff Soncrant, Founder of Eminent Cycles. Presented in partnership with the Outdoor Industry Association.

MiiR Cold Brew Happy Hour with Corvus Coffee Roaster 1 p.m. Venture Out

Enjoy nitro cold brew from Corvus Coffee Roasters in a MiiR cup to take home with you! Learn more about our CustoMiiR program and scoop an afternoon pick-me-up.

California Outdoor Recreation Partners Information and

JULY 24, 2018 DAY 2

83


EVENTS

Membership Gathering, hosted by OIA 2 p.m. Embassy Suites OIA Conference Room

California Outdoor Recreation Partners and OIA invite all businesses and industry organizations with on-the-ground operations in California to learn what it takes to join the movement to amplify our industry voice in Sacramento. California is the largest outdoor recreation economy in the country, and CORP has already had strong impact as an energetic and well connected entity in its first year. Help CORP get and support an Office of Sustainable Outdoor Recreation in California.

MPOWERD and Heroclip product sale 2 p.m. 54135-UL

Stop by for screaming deals on the MPOWERD Luci light and Heroclip, sold as a package for $30 (MSRP $60)!

Dan Wowack presents Fundamentals of Firestarting 2 p.m. 46061-UL

Outdoors instructor, Coalcraft Bushcraft owner, and “Alone: Season 3” veteran Dan Wowack covers the fundamentals of firestarting, from choosing the right firestarter for every situation to creating a sustainable fire.

TOAKS Giveaway and Sale 2 p.m. 44158-UL

TOAKS Titanium cookware will raffle off products and sell their Titanium Spork for $5 to benefit the Oregon Desert Trail. Visit for your chance to win and learn how the Oregon Desert Trail is making a difference for our public lands.

Explore Bears Ears with Google’s Earth Wall 2:30 p.m. Access Fund/Leave No Trace Booth - Lobby,

below the Blue Bear Transport to the desert and pilot your way through Bears Ears National Monument with a virtual tour on Google’s Earth Voyager. You could also win some killer camping gear from Therm-a-Rest, GSI, and more!

BioLite Headbanger PhotoBooth 2:30 p.m. 32125-UL

Come meet a HeadLamp that sits flush and stays put—even when you’re rockin’ out. Try it on for size and leave with some one-of-a-kind photos.

Ultimate Direction and Scott Jurek “North” Book Signing 3 p.m. 42031-UL

Ultimate Direction and Scott Jurek, ultrarunning legend and author, welcome you to an Outdoor Retailer “North” book signing. Scott will discuss moments captured in North, a vivid account of his 2015 FKT on the Appalachian Trail includ-

ing the tribulations, highs, and lows along the way. Get your copy of “North” signed by Scott and wife Jenny (co-author).

Preserving Oregon’s High Desert for Dogs and Their Human Companions 3 p.m. 33027-UL

Ruffwear will be selling Wildlands Leashes and Quencher Bowls to raise money for Oregon Natural Desert Association (ONDA). The Wildlands Leash ($10) blends our passion for protecting wild places with our connection to our dogs. Strong and lightweight, it includes a padded, ergonomic handle, unique Ruffweardesigned hardware, and outdoor-inspired pattern. The Quencher Bowl ($5) is a lightweight, collapsible fabric bowl that’s guaranteed waterproof and durable.

LifeStraw Bottle Sale to Benefit The Conservation Alliance 3 p.m.

51069-UL LifeStraw is selling its Special Edition Go Bottles to benefit The Conservation Alliance.

Drinks that Do More 3 p.m. 39099-UL

Nikwax is serving up frosty margaritas to benefit the Conservation Alliance! A $10 donation gets you a stainless steel straw and enameled steel camp mug so you can sip sustainably and in style.

Teva Sandals Product Sale 3 p.m. 53081-UL

Join us at the Teva booth for men’s and women’s style sandals for $20 (MSRP $70)

KEEN Effect Happy Hour Footwear Sale 3 p.m. 46081-UL

Come join KEEN during happy hour and purchase a pair of KEEN Targhee IIIs that will go toward a good cause! We will be selling

specially priced Targhee IIIs for men and women . Proceeds from each pair will go to the nonprofit organization, Outdoor Afro, the nation’s leading, cutting-edge network that celebrates and inspires African-American connections and leadership in nature.

Happy Hour Benefiting LNT 4 p.m. 44004-UL

$10 Pint glasses and bottomless beer! Join us for a presentation by LNT and Casey Sheppard, first recipient of Big Agnes Bob Swanson Memorial Grant.

Protect The West For The Next 80 Years 4 p.m. 37017-UL

Come by the Scarpa booth to celebrate Scarpa’s 80th Anniversary and launch the next 80 years of environmental advocacy with Western Resource Advocates. $5 donation for Upslope beer and Woods High Mountain Distillery mules to benefit WRA and the Protect The


EVENTS

West campaign.

Beer with Buck 4 p.m. 44005-UL

Enjoy an ice-cold pint of beer in a stainless steel Stanley mug for $5. Proceeds benefit the North Idaho Centennial Trail. Limit 1 per person, while supplies last.

Brand Amplification Happy Hour 4 p.m. 49035-UL

Meet the folks behind GO Outside Festival (GO Fest) and Outdoor Bloggers Summit (OBS). GO Fest puts your brand in front of 40,000 people. OBS is the media and marketing conference of the outdoor industry. Both take place this October in Roanoke, Virginia.

Mile High Margs with adidas Outdoor 4 p.m. 42069-UL

Join adidas Outdoor for a happy hour of chips and margaritas.

Chums 35th Anniversary Happy Hour with American Rivers 4 p.m. 44069-UL

Cheers to 35 years on the river! In honor of Chum’s anniversary and many more years on the river, please join us for a happy hour benefiting American Rivers. Enjoy free beer, a Chums Silipint cup, and exclusive, early access to Chum’s Limited Edition Anniversary Collection. All donations & sales to support American Rivers.

Granite Gear 4 p.m. 39069-UL

Swing by the Granite Gear booth as we honor the Warrior Expeditions organization and the long-distance outdoor activities they offer our veterans. Grab a beer in a trail mug, shake hands with Warrior Hikers, and donate to an honorable cause.

Falcon Books & Beer 4 p.m. 51020-UL This happy hour event

gives you the opportunity to meet your favorite Falcon authors, learn more about our books, and “Make Adventure Your Story.”

Healthy Happy Hour

4 p.m. Lobby of the ALoft Hotel A gathering, conversation, and celebration for the sober, sober-curious, and sober-supportive of the Outdoor Industry. The Healthy Happy Hour is hosted by Stacy Bare and Shannon Walton and benefits The Phoenix, a sober multisport community headquartered in Denver. The Massive Impact Healthy Happy Hour, presented by Farm to Feet, fueled by Brew Dr. Kombucha and Kate’s Real Food. We hope you’ll join us for a couple of hours of clear-headed shenanigans and conversations.

business as a force for good, with lightning talks from B Corps and brands making environmentally sustainable choices. Also hear from renowned runner Dean Karnazes and be entered into massive drawing for a chance to win $1,000 in gear. Wine available for a $5 suggested donation to Big City Mountaineers.

Outdoor Game Tournament & Happy Hour 4 p.m. 49104-UL

Stop by our booth for a chance to win exciting prizes including sets of premium outdoor games designed to last for generations to come. Limited space available. Register early at our booth to secure your spot.

Brands for Better

Headsweats 20th Anniversary Happy Hour

Come by for happy hour at the SOLE booth at Summer OR for Brands for Better. Hear about using

Celebrate Headsweats’ 20th Anniversary with a cold one while supporting Challenged Athletes

4 p.m. 46105-UL

4 p.m. 46098-UL

Foundation. $10 donation gets you a pint glass and limited addition 20th anniversary Performance Trucker Hat or Performance Tee. Free pint glass refills at Headsweats’ Happy Hour.

Osprey Happy Hour Benefiting American Hiking Society 4 p.m. 42060-UL

Beer will be flowing at Osprey’s Happy Hour. Purchase a steel pint cup for $5. All proceeds donated to the American Hiking Society.

Mountain Hardwear & Gore-Tex Happy Hour 4 p.m. 44055-UL

Come have a drink with your friends over at Mountain Hardwear. We’ve partnered with Gore-Tex to bring you the happiest happy hour in the building. We’ll be pouring beers in a truly oneof-a-kind camp cup from Ãœberleben. So come early and hang out until the barrels float.

Into the POW with SnowLocals, sponsored by Allied Feather & Down 4 p.m. 54063-UL

Cool off with SnowLocals at the Allied Feather & Down booth and discover what JAPOW is all about. Raffle sales go to Protect Our Winters. Up for grabs are a ski trip to Japan, a pair of Line Skis, and some Arc’teryx/Allied Feather and Down goodies. Sapporo, sake, and snacks are on us! Drawing will be held between 5:30 and 6 p.m., and you must be present to win.

Bavarian Beer Party! 4 p.m. 37055-UL

Raise a glass to Deuter’s 120-year anniversary. Celebrate the legacy brand’s German heritage with beer, pretzels, and music. There will be big steins and a big gear giveaway to benefit the Continental Divide Trail Coalition.

CANADA’S BOOT

EFFORTLESS STYLE THE KODIAK ® SPRING 2019 COLLECTION PREMIUM LEATHERS AND STYLISH DESIGNS

COME VISIT US AT BOOTH #49111-UL For more information, please contact Brent Babbs (Brent_Babbs@vfc.com) KODIAKBOOTS.COM


EVENTS

Flowfold x L.LBean Happy Hour Fundraiser 4 p.m. VO431-SL

To celebrate the new Flowfold x L.L.Bean Colab Collection, Flowfold will be hosting a happy hour fundraiser in their booth. While supplies last, get an L.L.Bean x Flowfold Utility Kit for $10 (MSRP $50) and a free beer. All proceeds go to Little Bellas!

La Sportiva Product Sale and Happy Hour 4 p.m. 36039-UL

Swing by the La Sportiva booth and pick up a Men’s TX Top T-Shirt in Cardinal Red or a Women’s TX Top T-Shirt in Emerald for $20 (MSRP $45). Suggested donation of $5 for beer. All proceeds go to Camber Outdoors.

Black Diamond Happy Hour with Alex Honnold 4 p.m. 42081-UL

Join Black Diamond and Alex Honnold for happy

hour and an exclusive prelaunch of the new Honnold Signature Solution Harness and Freerider chalk bag. All proceeds from sales will go to the Honnold Foundation to support bringing solar power to nations in need.

well as “Action Prompts“ to encourage community engagement. Quantities are limited for this special event.

The Wild Lines of Jeremy Collins 2019 Wall Calendar Signing and Giveaway

Good beer and good food. Swing by to try Good To-Go’s New England Corn Chowder with sweet potato, smoked fish, and bacon, or the Kale and White Bean Stew with fennel, thyme, and sausage.

Join Vibram and partners to celebrate Vibram’s new Litebase sole. Lite apps, lite drinks, and lite beats provided. Enter the Litebase raffle to win prizes including a pair of Dynafit Feline Up Pro trail shoes with Litebase.

Hike It Baby: 100 Awesome Outdoor Adventures with Babies and Toddlers

Thule/The Nature Conservancy: Happy Hour

4 p.m. VO248-SL

Join Jeremy Collins, climbing artist and author of the popular book “Drawn: The Art of Ascent,” for a signing of his new The Wild Lines of Jeremy Collins 2019 Wall Calendar. Published by nonprofit, independent publisher Mountaineers Books, the calendar includes Jeremy’s striking, full-color artwork depicting the adventures, wildlife, public lands, and wilderness destinations he experienced over the previous season. Each month includes a mini-essay by Jeremy about his artwork or notable dates in environmental history, as

Jetboil Happy Hour 4 p.m. 44117-UL

4 p.m. 51073-UL

Celebrate with us! Join Sunday Afternoons and Shanti Hodges to celebrate the release of her new book, “Hike It Baby: 100 Awesome Outdoor Adventures with Babies and Toddlers.” Enjoy ice cream, a book signing, and product sale! Sunday Afternoons’ Artist Series Truckers will be available on site for $10 and Fifty/

Fifty Custom Hike it Baby Insulated Tumblers will be available for $5. All proceeds benefit Hike it Baby!

Lite Launch Party for Vibram Litebase 4:30 p.m. 49119-UL

4:30 p.m. 39115-UL

Thule is partnering up with The Nature Conservancy for a happy hour to raise money for The Nature Conservancy in Colorado. Steel mugs will be sold for $10. All proceeds will go directly to The Nature Conservancy in Colorado and its efforts around water conservation.

Happy Hour with MarGUritas

4:30 p.m. 42000-UL We’re mixing up MarGUritas made with our newly reformulated GU Hydration Tabs + giving away Tabs to keep you hydrated during the show.

Mountain Khakis Soulshine Happy Hour 4:30 p.m. 49014-UL

Join Mountain Khakis for a limited-edition craft beer Soulshine Kolsch by Catawba Brewing x MK. While you’re there, pick up a hand-branded Ugly Mugz camp mug & hand-branded, customfit MK webbing belt. $10 donation earns a mug OR webbing belt + beer. $20 donation earns a mug and webbing belt + beer. Benefits MK Fund partner, Catawba Lands Conservancy. While supplies last.

Beers with BOGS Footwear 4:30 p.m. 42019-UL

At the end of a long day,

take a load off and enjoy a drink with the BOGS footwear crew. Happy feet make for an even happier happy hour.

Pacsafe’s TurtleSaving Happy Hour 4:30 p.m. 36104-UL

Join Pacsafe for free beer and purchase a 20th anniversary limited-edition Econyl Vibe 28 backpack or 3L Travelsafe for 50 percent off retail! All of the sales will go directly to the Pacsafe Turtle Fund which has been restoring and cleaning sea turtle habitats since 2014.

Live Music at Nau 4:30 p.m. 46040-UL

Throughout the show, tag Nau on Snapchat or Instagram (@nauclothing) using our Geofilter and #WereOutsiders hashtag. On Wednesday, two winners will be drawn at random to receive a $500 gift card + Nau accessories! Then come by to eat, drink, shop, and mingle at Nau’s booth. From 4:30-6:30

JOIN OUR SUSTAINABILIT Y MOVEMENT To find out more, go to prana.com/sustainability

Performance Leather Footwear Gloves Tech www.pittards.com

Booth 30089-UL


EVENTS

p.m., there will be exclusive discounts on select men’s and women’s styles from Nau, and 100 percent of proceeds go to Conservation Alliance.

Nau Apparel Sale to Benefit The Conservation Alliance 4:30 p.m. 46040-UL

Nau sells assorted men’s and women’s styles to benefit The Conservation Alliance.

Goal Zero Happy Hour 5 p.m. 36128-UL

Beer, bands, and birds party at the Goal Zero booth! Beer will be free, or a $5 donation to Hawkwatch gets you a sweet, limited-edition stainless cup. Enjoy live music by Digg and birds of prey from Hawkwatch.

Get Stoked to Vote! 5 p.m. 37105-UL

Voting is fun! Join us for a beer and Provisions chili

and get excited about the midterm elections! Come early at 4 p.m. and meet Patagonia athlete ambassadors climber Timmy O’Neill and ultrarunner Clare Gallagher in the Patagonia booth to learn about why they’ll be turning out to vote this election! Sierra Club’s Political Team will also be available to help check your voter registration and answer all your election questions.

Fjällräven Swedish Crayfish Party

6 p.m. The Denver Athletic Club at 1325 Glenarm Place, Denver, CO, 80204. Come and join Fjällräven on Day 2 of Outdoor Retailer for a classic Swedish celebration on the rooftop of the Denver Athletic Club, just a two-minute walk from the Colorado Convention Center! The evening will include a classic Swedish crayfish boil, live music, aquavit, and more. Please RSVP at rsvp@fjallraven. us to have your name on the guest list.

Elevate Conservation: Outdoors for All

6 p.m. Stranahans Distillery - 200 S Kalamath St, Denver Join conservation, outdoor advocacy, and outdoor industry brands to celebrate and advocate for diversity, inclusion, and equitable access in the outdoors and the reauthorization of the Land and Water Conservation Fund. This is a great opportunity to gather with diverse stakeholders, political leaders, and outdoor industry representatives to elevate conservation advocacy, diversity, equal access and inclusion in outdoor recreation, and protecting our public lands. We will be building the power of collaboration and activism through education, communication, and strengthening connections. Join us for free food, drinks, music, speakers, spoken word, and more!

Outdoor Retailer Party Benefiting

Public Lands

6 p.m. Ratio Beerworks Vanlife + Tiny House, Tiny Footprint are hosting an OR After Party at Ratio Beerworks. Come catch an inside look at some of the amazing vans that transport and house people living on the road. We’ll also share resources on how you can better protect the places we all visit as travelers. We will be showing the film “Messengers,” a running story of Bears Ears and Escalante, in the background during the event.

The Pitch @ Wayfinder

6 p.m. Wayfinder Co-Op, 525 Santa Fe Drive Up-and-coming outdoor industry entrepreneurs take the stage to pitch their businesses to a panel of experts. Who will be the next best outdoor industry start-up and take home the cash prize? Come see what these great minds are creating, and join us for an epic after party to follow.

The Snowman Trek Encore at OR!

6:30 p.m. American Mountaineering Center A team of ultramarathon runners journey to Bhutan to set a speed record on the world’s hardest trek. Ben Clark Timothy Olson and Anna Frost confront the harsh conditions of the Himalayas and the skeptical local culture as their adventure verges on the edge of total failure. Join filmmaker Ben Clark at this encore screening of this feature-length film benefiting Big City Mountaineers, followed by a Q & A. There will also be an outdoor gear prize giveaway. All ticket sales will be donated to Big City Mountaineers.

North Of Nightfall Denver Premiere

8:30 p.m. Ellie Caulkins Opera House, 1400 Curtis Street, Denver, Colorado 80204 Join Carson Storch for the Denver Premiere of Red Bull Media House in

association with Freeride Entertainment’s new documentary “North of Nightfall” at the stunning Ellie Caulkins Opera House next to the Convention Center. Hidden among the glaciers on Axel Heiberg Island, high in the Arctic Circle, are mountain bike lines too incredible to ignore. Harsh temperatures, volatile weather and nine-month winters mean the area is normally devoid of human life. But each summer, this frozen landscape flourishes under endless daylight, revealing a spectacular ecosystem. Join Darren Berrecloth, Carson Storch, Cam Zink and Tom Van Steenbergen in “North of Nightfall” as they embark on an expedition to the top of the world to explore this relatively unknown land. Here they discover a rapidly changing environment steeped in history along with ground-breaking descents unlike anything anyone’s ridden to date.


SOME THINGS KEEP COOL

LONGER Go

Our slickest line to date, Stanley GO Series with Ceramivac™ combines a smooth ceramic feel with the durability of vacuum insulated stainless steel.

REDISCOVER STANLEY AT BOOTH 39105-UPPER LEVEL. www.stanley-pmi.com ©2018 Stanley ® – A brand of PMI. Seattle, WA, USA 98121


@THESHOW

DIG INTO OUR HIGHLIGHTS OF THE SHOW’S LEARNING OPPORTUNITIES

Education JULY 24, DAY 2 7-9 AM

NPD Trend Breakfast: Retail and Consumer Trends in the Outdoor Marketplace Embassy Suites Downtown Denver

Join NPD for a fast-paced, informative “outdoor trend” breakfast session. This is a must-attend event for those interested in understanding retail trends and sales in outdoor. This session will provide an in-depth update on what’s driving consumers and what they’re spending money on. In today’s complex retail environment, this session is critical to staying up to date on retail sales and consumer insights. Matt Powell and Julia Clark Day are experts on the marketplace and will talk about what’s selling and the critical why behind the buy. If you are looking for an understanding of current retail market trends and consumer dynamics, this session will give you a bird’s-eye view. Please RSVP to Julia.Day @ NPD .com or 303-402-5611.

10-11 AM

Avoiding Crisis on America’s Rivers: How the Outdoor Industry Can Seize Opportunities in a Changing Climate The Camp (Booth 56117-UL)

Dry stretches on the Rio Grande—in May? Leading voices on water, climate, and outdoor economics portray the challenges and opportunities facing our freshwater lakes, rivers and streams. From playgrounds to profits, our industry relies on water quantity and quality. Get educated. Get engaged. Panelists include: Bart Miller, water program director, Western Resource Advocates; Kate Greenberg, western organizer, National Young

Farmers Coalition; and Johnny LeCoq, founder, Fishpond

10-11 AM

Uncharted Technology: Exploring the Frontier of Artificial Intelligence in the Outdoor World Trend + Design Center (Booth 1040-LL)

Artificial intelligence and robotics have been around for decades but are now poised to make a significant impact on human life due to advances in hardware and data collection. The sentient characteristics of these technologies has inspired, fascinated, and frightened mankind in equal parts. Our perception and understanding of both has been clouded by pop culture. What is AI truly capable of right now? How might it impact and augment our ability to create revolutionary outdoor products and experiences? Join us for an exploration into the uncharted territory of artificial intelligence in our natural world.

10-11 AM

Is Your Gear Protected? Intellectual Property for the Outdoor Industry Embassy Suites Downtown Denver

The presentation will provide a brief overview of the various forms of intellectual property (IP), and deliver insight through examples into how each IP regime can be used to distinguish your products from your competitor’s, build your brand, and prevent counterfeiting. After a short presentation, Bill and Ian will field questions from the audience on everything you ever wanted to know about IP. Lewis Brisbois is a national law firm with offices in 26 states, including Colorado. The Denver office is quickly becoming a hub for the

firm’s intellectual property and technology practice group, mirroring the rise of the Mile-High City as a hotbed for innovative companies in the outdoor and other industries.

11AM-12 PM

University Series: Product Design 101— Product Feasibility, Desirability, and Viability with Utah State University The Camp (Booth 56117-UL)

Design for Feasibility (how it’s made), Desirability (how to generate buzz), and Viability (how it can be produced and sold at a price to generate revenue) are qualities needed to be understood not only by product designers, but by sales, retail buyers, marketing, and senior management. Faculty from Utah State University’s Outdoor Product Design & Development program as well as industry partners give a crash course in understanding what makes good product and how that leads to better business.

11 AM-12 PM

Paraclimbing: The Other Climbing Discipline The RANGER Station (Booth VO358-SL)

An interactive workshop on climbing accessibility for people with disabilities featuring USA Climbing National and International Federation Sport Climbing champions. Climbing is as diverse as its participants. Hear the stories of pro athletes from Asia, Africa, and America who are very different, but all share one thing in common. Our world defines them as people with disabilities. But their accomplishments are out of this world. Also learn how to best to welcome climbers with disabilities on to your trail and training facilities. How should you set routes? What’s the language, how

to guide a person who is visually impaired?

a backcountry cooking demo.

11 AM-12 PM

12-1:30 PM

Cracking the Smart Clothing Code

Trend and Design Center (Booth 1040-LL) Learn how to seamlessly incorporate smart clothing technology into your existing product designs. Join the DuPont Intexar team as they explore the future of smart clothing technology, discussing applications for fitness, heat, health, and beyond.

11 AM-12 PM

Consumer Insights Around Sustainability (Booth MR302-SL)

Come learn from bluesign how consumers have changed their views and expectations as it relates to sustainability. We will look at a diverse set of industries, explore trends, and think about the future during this session.

12-1 PM

Consumer Chaos

Trend + Design Center (Booth 1040-LL) Demand for unique and educational retail experiences, shifts in buying power towards mega-cities, upgrades in mobile technologies that simplify the shopping journey, dissatisfaction with current apparel, and increasing expectations for product personalization are disrupting traditional retail environments around the world. Understanding the strategies global brands are using to profit from these trends and how global shoppers are reacting to these strategies are essential in repositioning your business for the next phase in apparel.

12-1:30 PM

Dirty Gourmet Cooking Demo

The Camp (Booth 56117-UL)

Gear Up With PLM: A Lunch-and-Learn Session With Centric Software Embassy Suites Downtown Denver

Join Centric Software’s Innovation Playground during this product lifecycle management (PLM) lunch-and-learn session. Hear from seasoned PLM user Jeff Soncrant, owner of Eminent Cycles, who will share his PLM insights and use of Centric’s Field Testing app. All active brands today need a PLM solution. Whether you’re looking to drive business growth or get your head above the data madness, it’s time to find out what PLM is all about. During this session you’ll see a live demo of Centric’s products and discover how its modern and mobile PLM solutions help brands and retailers speed product development, reduce costs and increase market responsiveness. Seeing is believing!

12-1:30 PM

OIA Industry Lunch: A River Runs Through It: Why the Future of the Outdoor Industry Depends on Water Embassy Suites Downtown Denver

Join Outdoor Industry Association, The Nature Conservancy, Business for Water Stewardship, and our panel of water experts for a discussion about how climate

change, drought, water quality, and the health of our rivers and waterways may determine the future of the outdoor industry. *Please note that box lunches will be first-come, first-served.

1:30-2:30 PM

Leading Together for a Better Future The Camp (Booth 56117-UL)

The outdoor and adventure space is for everyone to enjoy and for everyone to enjoy in their own desired way. Georgina Miranda, founder of She Ventures, will lead a panel discussion with leading industry marketing professionals and business owners around best practices for increased community engagement and communication to better serve our respective communities that want to play outside. It will take a collective effort working together for a better future and to increase community participation. Panelists: Georgina Miranda (She Ventures), Laura Swapp (REI), Jay Hampton (Cotopaxi), and more to be announced shortly.

1:30 PM-2:30 PM

The Business of Bras: Consumer to Innovator

Trend + Design Center (Booth 1040-LL) How three consumers used creativity, passion, and gut instinct to redesign the garment that resoundingly frustrates all women: bras. With no experience in design and engineering, these entre-

Be an outdoor industry insider Stop by the SNEWS booth (42105UL) for a chance to meet the editors and snag some sweet gear all four days of the show. All you have to do is sign up for the SNEWSletter.

Join Dirty Gourmet for

JULY 24, 2018 DAY 2

89


EDUCATION

preneurs surrounded themselves with the best advisors, designers and engineers to bring their vision to reality. We all have creative intuition; learn how female founders bridged from ideation to innovation.

2-3 PM

Food Matters: Outdoor Retailers and the Growth of Natural Products

In addition to bars and energy gels, many versatile food and supplement brands are beginning to occupy shelves at outdoor retail locations. Industry legends such as Jimmy Chin and Jeremy Jones are partnering with superfood supplement company HANAH ONE, and Patagonia Provisions has launched multiple food and beverage products as well as a regenerative organic certification. Join leaders from the natural products industry as they discuss the trends and macro forces driving the demand for healthy food and nutrition options

FUEL-FREE LIGHTERS

Built to Ride

No fuel, no flame, works in all weather and at all altitudes, perfect for travel.

TEKFIRE PRO FUEL-FREE LIGHTER

TEKFIRE CHARGE FUEL-FREE LIGHTER

www.ustbrands.com

PARATINDER WRIST LANYARD

Thule Hydration Packs

INCLUDED WITH ALL TEKFIRE FUEL- FREE LIGHTERS

POWER BANK

TEKFIRE LED FUEL-FREE LIGHTER ™

Applying years of biking expertise, Thule introduces three lines of Hydration Packs to help you get the most out of any ride. Stop by Booth #39115-UL to check out the full collections.

LED LIGHT

Thule UpTake

Thule Vital

Thule Rail

booth 49058

PHOTOS BY NICK COTE

Embassy Suites Downtown Denver


EDUCATION

in both the good food and outdoor industries. You’ll hear data and perspectives that will help you see the natural products industry in a new way—as an opportunity to meet the health needs of customers while also supporting a values-based mission to protect the environment.

2:30-3:30 PM

Activated Cooling Textile TechnologyIntelligent Thermoregulation Activated by High Skin Temperature Trend + Design Center (Booth 1040-LL)

Clothes provide shelter and protection, but also compromise our bodies’ ability to regulate our temperature. During sports, the body quickly overheats. This seminar gives an overview of available thermal regulation technologies, with a special focus on the dynamic cooling technology HeiQ Smart Temp. HeiQ Smart Temp is a family of innovative textile technologies that react to body heat, empowering clothes to

regulate body temperature just like a second skin and activating cooling when the wearer gets hot.

2:30-3:30 PM

How D2C Strategies are Winning in a PostAmazonian World The Camp (Booth 56117-UL)

D2C wizards and pure digital natives are thriving in this strange, new postAmazonian world. Learn how some of the most successful brands and retailers have survived, thrived, and even seen explosive growth by doing things Amazon can’t and being what Amazon isn’t. Whether you’re a manufacturer, ecommerce pure play, or traditional brick & mortar retailer, this new generation of digitalminded companies offers lessons for everyone. Presenter: Derwyn Harris

3:30-4:30 PM

Environmental Giving in the Outdoor Industry Embassy Suites Downtown Denver

The panel will discuss how

companies in the outdoor industry are partnering with environmental nonprofits to conserve, restore, and protect the land, water and wildlife vital to the health of the outdoor industry. Representatives from leading 1% for the Planet nonprofits will talk about how they have partnered with businesses to allow for a layered giving strategy to support a variety of conservation actions.

your company but protect it. The panel will then be followed by a networking happy hour to bring together U.S. manufacturers from across the industry to relax and connect. Panelists include: Andrew Pappas, Outdoor Industry Association (moderator); Tom Sega, president, Duluth Pack; Clint Todd, chief legal officer, Nite Ize; Gary Nelson, partner, Lewis Roca Rothgerber Christie, LLP

3:30-4:30 PM

3:30-4:30 PM

Making it in America: Manufacturing, Selling, Protecting The Camp (Booth 56117-UL)

Join us to hear about opportunities to expand your U.S.-made business into foreign countries and hear firsthand about the opportunities and roadblocks from brands who have grown into these markets successfully. You will also hear from companies who are working hard to protect their products from intellectual property infringement and some experts on how to not only grow

Working Smarter The RANGER Station (Booth VO358-SL)

As workwear continues to disrupt the outdoor industry, join us for a front row seat as we discuss exciting trends in fabric innovations, fit, and authentic customer-based research and development.

3:30-4:30 PM

Radical Retail: Retail is Changing— Fast! Don’t Get Left Behind. Embassy Suites Downtown Denver

You have a strong brand

and a great product. You’ve ebbed and flowed with the best of them as the tides of retail have ushered in a new era of consumer expectations. You’ve tried to take what you know about your customers and translate it into brick and mortar retail that makes a longlasting impact, but sometimes find it challenging, overwhelming, or less effective than you imagined. Where’s the disconnect? Today’s savvy consumers see through the tactics of the past. Join us to discuss how it takes a radical, out-of-the-box approach to build better retail. Topics: Retail’s transformation and how it has impacted consumer behavior; reimagining and repurposing consumer data; creating goal-oriented, cohesive, interdepartmental retail strategies comprehensive of multiple consumer touchpoints; incorporating this information into the physical space.

3:30-4:30 PM

Cotton Incorporated Active Color & Trend Forecast

Trend + Design Center (Booth 1040-LL) A comprehensive trend forecast exploring the major macro trends that will influence the activewear market for the Spring Summer 2020 and Fall Winter 20/21 design seasons. Explore the major lifestyle factors, color influences, innovations in cotton and cotton-rich fabrics, as well as styling direction to help inspire the future of activewear.

4:30-6 PM

Made in America Happy Hour The Camp (Booth 56117-UL)

Stick around after the Making it in America panel to talk with other U.S. manufacturers and media over free (and cold!) beer. Cheers!

4:30-6 PM

Dovetail Happy Hour Dovetail Workwear Booth VO352-SL

Join Dovetail for happy hour after the Working Smarter panel.


CMYK

WE KNOW OUTDOORS

If you’re reading this now,

you should be reading SNEWS every day, the most respected source of outdoor industry news since 1984. web icon

COMING SOON: Boost your sales with our new Retail College training courses* » Designed for retailers, taught by retailers » Learn the techniques, skills, tips and tricks, needed to close sales by some of the industry’s most successful salespeople » Course is free to qualified specialty outdoor shops and all their employees » Includes video,CMYK infographics, quizzes, checklists, and interactive exercises » For new employees and seasoned veterans of the sales floor… something for everyone! *Courses are free to qualified outdoor specialty shops and all their employees.

snews “ “

Industry Leaders Depend on SNEWS W

A must read every morning. It’s the best place to keep an eye on the daily pulse of the Eoutdoor K N industry. OW O U Allen, TDO –Wes owner, Sunlight Sports

“ SNEWS_ORAd.indd 1

ORS

Finally a sports and outdoors news source that covers lifestyle, trends, and gear while being cutting edge and relevant in today’s mobile landscape. –Eric Henderson, owner, Meteorite PR

At the heart of everything SNEWS does is a desire to find the truth, fun, and hard facts that drive the business and personality of the outdoor industry. It’s compelling content that I read every day. –Doug Schnitzspahn, editor-in-chief, Elevation Outdoors Thoughtful, honest writing and reporting that arms my team with knowledge that helps us grow.” –Betsy Bertram, marketing manager, Townsend Bertram & Co.

snewsnet.com/boost-your-sales-footwear

I trust SNEWS. No other media brand is tapped into the outdoor space like them. –Dave Petri, VP of marketing, Farm to Feet

FIND US AT BOOTH 42105-UL

Join us at snewsnet.com

7/18/18 12:42 PM


Blue Freedom Portable

NEW! Ver

sion 2 .0

The world’s smallest hydropower plant for the backpack. Recharge electronics in the backcountry. www.blue-freedom.com WSI-Sales, LLC

(978) 371-7173

Booth 57061-UL info@wsi-sales.com

Product

Zone Featuring the freshest

gear on the market today. Here is a sneak peek at what’s new and what’s coming from leading industry companies

Carhartt Full Swing® Steel Cargo Pant and Jacket Workwear For Those Who Are All Business For two decades, the legendary collaboration between Carhartt® and CORDURA® has

delivered designs that are versatile, functional, comfortable and above all, durable. And, the

“next level” Carhartt Full Swing® Steel Cargo Pant will be the newest crew member you’ll want on the job. Made with extra rugged stretch CORDURA® fabric for lasting

durable performance, ease of movement

and give where it’s needed, these pants are engineered to work with you, so you can kneel, bend, crouch and move from one

project to the next with support and comfort. Paired

with the Full Swing® Steel Jacket, you’ll feel the free flow from your head to your toes. Work durable, Live Durable™ with the latest Carhartt® apparel featuring CORDURA® fabric. Available Fall 2018.

Experience the collection in person! CORDURA® brand booth #54037-UL and Carhartt® booth #46007-UL.

©2018 INVISTA. CORDURA® is a trademark of INVISTA for durable fabric. All other marks referenced herein are property of their respective owners.

Finally… a Weatherproof Lightweight Hammock Shelter

Protect Your Skin and Protect the Reef!

The NEW Crazy Pod™

NEW RETAIL DISPLAY! Unique Retractable Rain Fly System

Oxybenzone, Paraben and Octinoxate Free!

Visit us at booth #44068-UL • www.coralisles.com

See Us at Booth 53007-UL


NEW!! REVOLUTIONARY!!

2-in-1 TENTS

Special Advertising Section

(US PATENT 9,777,508 & OTHERS PENDING) Model: Trail 43

Operating Range 34°F - 94°F

intelligent engineering

3P Green Base

4P Yellow Base

monspeakix.com Illinois, USA

Untitled-5 1

5/31/18 10:36 AM


I’m freezing. Wish your vest was unisex.

MASTHEAD

I’m burning up. SUMMER MARKET 2018

snewsnet.com

outdoorretailer.com

EDITORIAL

SHOW STAFF

EDITOR-IN-CHIEF

VICE PRESIDENT, GROUP SHOW DIRECTOR

khostetter@aimmedia.com

marisa.nicholson@outdoorretailer.com

Kristin Hostetter EXECUTIVE EDITOR

Casey Lyons

DEPUTY EDITOR

Marisa Nicholson SALES DIRECTOR

Krista Dill

krista.dill@outdoorretailer.com

Elisabeth Kwak-Hefferan

SENIOR ACCOUNT EXECUTIVE

ASSISTANT EDITOR

paul.dillman@outdoorretailer.com

aarvesen@aimmedia.com

PUBLISHER, OUTDOOR RETAILER MAGAZINE/THE DAILY SENIOR ACCOUNT EXECUTIVE, OUTDOOR RETAILER

Amelia Arvesen CONTRIBUTORS

Eugene Buchanan, Corey Buhay, Kassondra Cloos, Courtney Holden, Krista Karlson, Carolyn Webber, Ryan Wichelns EDITORIAL INTERNS

Leah Qiu, Christian Zander

Paul Dillman

Ryan Johnson

ryan.johnson@outdoorretailer.com ACCOUNT EXECUTIVE

Dave Nielson

dave.nielson@outdoorretailer.com ACCOUNT EXECUTIVE

Robert O’Quinn

robert.oquinn@outdoorretailer.com

DESIGN & PHOTOGRAPHY ART DIRECTOR

Mike Leister DEPUTY ART DIRECTOR

Claire Eckstrom

ASSOCIATE ART DIRECTOR

Giovanni Corrado Leone LEAD PHOTOGRAPHER

Louisa Albanese PHOTOGRAPHER

ACCOUNT EXECUTIVE

Adam Kingston

adam.kingston@outdoorretailer.com SENIOR MARKETING DIRECTOR

Jennifer Holcomb

jennifer.holcomb@outdoorretailer.com MARKETING DIRECTOR

Sarah Langston

sarah.langston@outdoorretailer.com MARKETING COMMUNICATIONS SPECIALIST

Natalie Generalovich

Nick Cote

natalie.generalovich@outdoorretailer.com

ART INTERN

MARKETING MANAGER

Grace Schmidt

Collaborate Naturally

Maxwell Frost

maxwell.frost@outdoorretailer.com

PRODUCTION GROUP PRODUCTION DIRECTOR

Barb Van Sickle

PREPRESS MANAGER

Joy Kelley

AD COORDINATOR

Caitlin O’Connor

SALES SNEWS SALES MANAGER

Susie von Mettenheim

303-253- 6441 SvonMettenheim@aimmedia.com

SENIOR ART DIRECTOR

Raymond Kang

raymond.kang@outdoorretailer.com GRAPHIC DESIGNER

Get outside of business-as-usual product design, development, and distribution. Behind every visionary product idea is collaboration.

Marisa Lowey-Ball

marisa.lowey-ball@outdoorretailer.com PRODUCTION/TRAFFIC MANAGER

Laurie Stiglitz

laurie.stiglitz@outdoorretailer.com BRAND DEVELOPMENT DIRECTOR

Larry Harrison

larry.harrison@outdoorretailer.com

Fuse content and conversation in a digital workspace, naturally, seamlessly, and forever on a wall monitor, laptop, or mobile device—from anywhere. Eliminate frustration and delays from hunting for information, switching applications, miscues, and miscommunication. Bluescape. It’s work’s most forward thinking. You’ll never look back.

RETAIL RELATIONS MANAGER

Joe Bustos

joe.bustos@outdoorretailer.com RETAIL RELATIONS MANAGER

Chris Sears

Copyright 2018 © Cruz Bay Publishing, Inc.

PRESIDENT & CEO

Andrew W. Clurman SENIOR VICE PRESIDENT, CHIEF FINANCIAL OFFICER & TREASURER

chris.sears@outdoorretailer.com SENIOR OPERATIONS DIRECTOR

Cathy Griffith

cathy.griffith@emeraldexpo.com OPERATIONS DIRECTOR

Julie Freedman

Michael Henry

julie.freedman@outdoorretailer.com

CHIEF INNOVATION OFFICER

OPERATIONS MANAGER

MANAGING DIRECTOR

nicole.tessier@outdoorretailer.com

Jonathan Dorn

Sharon Houghton VICE PRESIDENT, AUDIENCE DEVELOPMENT

Thomas Masterson

HUMAN RESOURCES DIRECTOR

JoAnn Thomas AIM BOARD CHAIR

Efrem Zimbalist III

Nicole Tessier

OPERATIONS MANAGER/DEMO

See A Demo at Our Outdoor Retailer Booth #29131-SL

Kirsten Khoury

kirsten.khoury@outdoorretailer.com REGISTRATION OPERATIONS MANAGER

Kristen Novick

kristen.novick@emeraldexpo.com

Daily Happy Hour 3-6 PM Daily Coffee Hour 8-10 AM

REGISTRATION OPERATIONS COORDINATOR

Kylie Sanders

kylie.sanders@emeraldexpo.com EVENTS OPERATIONS COORDINATOR

Nicole Cho

nicole.cho@outdoorretailer.com SPONSORSHIPS OPERATIONS COORDINATOR

Bri Vianco

bri.vianco@outdoorretailer.com BILLING MANAGER

Sara Luckey

sara.luckey@outdoorretailer.com

JULY 24, 2018 DAY 2

bluescape.com 95

© 2018 Bluescape. All rights reserved.


BEST OF BOOTH

SUMMER MARKET

Shoot for the Stars

OluKai’s booth brings the night sky indoors with a portable planetarium.

Y

96

THE DAILY | SUMMER MARKET

1

2

1. Tropical greenery flanks the dome-shaped planetarium. 2. Take home the lesson with a laser-engraved star compass. 3. Learn to read the night sky by diagrammed constellations.

3

PHOTOS BY NICK COTE

OU CAN STOP glancing at your watch between meetings—in OluKai’s booth, the nightlife has already arrived. This year, the Hawaiian shoe brand (#46080-UL) offers a completely immersive escape from the show floor in their portable planetarium. The experience comes with a tenminute lesson on traditional wayfinding from master navigator Kālepa Baybayan, who captained the crew of the Hōkūle’a, a traditional Hawaiian canoe that sailed around the world in 2017. Think of it as a virtual reality experience within the booth’s island beach ambiance, but add a faux-fur couch and plush cushions and subtract the unflattering goggles. With digs that comfortable, you can’t help but relax and absorb the lesson. Baybayan also serves as an ambassador for the ‘Imiloa Astronomy Center of Hawaii and the Polynesian Voyaging society, both beneficiaries of the OluKai’s charitable foundation, Ama OluKai. “We like to give back to all of Hawaii, and we wanted to use our booth to bring awareness to the work of these organizations,” says OluKai Events Manager Katrina Aceves. “Our other goal was to bring the stars inside, and to offer an experience that would resonate with adventurous people who like to be outdoors.” Graduates of Baybayan’s navigational crash course leave with their very own wood-engraved star compass and a handout of diagrams to recap. Bringing attention to the voyage of the Hōkūle’a also gives a nod to OluKai’s footwear commemorating the event: sandals with laser-engraved soles depicting the canoe and the tides, and knotwork reminiscent of rope lashing patterns on the Hōkūle’a. But more than that, OluKai views the rebirth of traditional navigation techniques as a symbol for the reemergence of Hawaiian culture. “Many people saw the return of Hōkūle’a to Hawaii as the start of the Hawaiian Renaissance,” says Aceves. “We at OluKai get a lot of our inspiration from the islands, and we want to offer a deeper connection to Hawaii and its culture.”


UNDER ARMOUR® WATER BOTTLES BUILT WITH THE ATHLETE IN MIND VISIT BOOTH 46055-UL FOR MORE INFORMATION Thermos L.L.C. • 475 N. Martingale Road, Suite 1100 • Schaumburg, IL 60173 • 1-800-243-0745 • www.thermos.com/underarmour.aspx THERMOS is a registered trademark in over 115 countries. © 2018 Under Armour, Inc. All rights reserved. • www.underarmour.com


INTRODUCING

BERGSHELL OUR MOST INNOVATIVE AND TECHNICAL PACK FABRIC

Introducing Bergshell, our most innovative and technical pack fabric to date. Bergshell is a waterproof and incredibly durable material made from 100% recylced post-production nylon using a newly-developed flat rip-stop technique. True to the Fjällräven way, all products with Bergshell

are climate compensated and 100% PFC-Free. For SS19, Bergshell will be available in the Bergtagen, Keb and Ulvö backpacks to enjoy nature in all conditions. For a very, very long time. Nature is waiting for you.

fjallraven.us


B:6.25” T:6” S:5.5”


INTRODUCING

BERGSHELL OUR MOST INNOVATIVE AND TECHNICAL PACK FABRIC

THE TOUGHEST BACKPACK TO EVER BRAVE WATER. Introducing Bergshell, our most innovative and technical pack fabric to date. Bergshell is a waterproof and incredibly durable material made from 100% recylced post-production nylon using a newly-developed flat rip-stop technique. True to the Fjällräven way, all products with Bergshell

are climate compensated and 100% PFC-Free. For SS19, Bergshell will be available in the Bergtagen, Keb and Ulvö backpacks to enjoy nature in all conditions. For a very, very long time. Nature is waiting for you.

fjallraven.us UPPER EXHIBIT LEVEL BOOTH #42129

Profile for Active Interest Media-Boulder

OR DAILY 2018 _ SUMMER MARKET DAY2  

Day 2 of Outdoor Retailer, Summer Market 2018

OR DAILY 2018 _ SUMMER MARKET DAY2  

Day 2 of Outdoor Retailer, Summer Market 2018