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• • • OUTDOOR RETAILER DAILY

JANUARY 9, 2016

BOOT ROOTS ROYAL ROBBINS CO-FOUNDER RETURNS TO STRENGTHEN HERITAGE PAGE 38

parties

Shake & Bake returns JanSport brought back its famous party in honor of founder Skip Yowell. PAGE

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projects

Crowdfunding Brands that made more than $1 million on Kickstarter share their secrets for success. PAGE

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people

His kind of people The Sierra Club president visits OR for first time, likes what he discovers. PAGE

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Liz and Royal Robbins wore these boots, for which Royal was a technical adviser in the ’60’s, on many of their first ascents.

The official publication of:


o rd 3 POWERED BY SNEWS

DAY

• • • OUTDOOR RETAILER DAILY

JANUARY 9, 2016

BOOT ROOTS ROYAL ROBBINS CO-FOUNDER RETURNS TO STRENGTHEN HERITAGE PAGE 38

parties

Shake & Bake returns JanSport brought back its famous party in honor of founder Skip Yowell. PAGE

76

projects

Crowdfunding Brands that made more than $1 million on Kickstarter share their secrets for success. PAGE

84

people

His kind of people The Sierra Club president visits OR for first time, likes what he discovers. PAGE

85

Liz and Royal Robbins wore these boots, for which Royal was a technical adviser in the ’60’s, on many of their first ascents.

The official publication of:


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day3

OUTDOOR RETAILER DAILY JANUARY 9, 2016

feature 23 Eyes on the Prize Seven Summits climber and Colorado outdoorindustry liaison Luis Benitez sits down for an extended interview on his vision for growing recreation partcipation and revenue.

cover 38 Well Worn What’s old is new again with the retro style of the climbing shoes on the cover—and as Liz Robbins returns to the company she co-founded with her husband, Royal.

Luis Benitez, Director of Colorado’s Outdoor Recreation Industry Office

party photos 16, 76 Cover and this page: Photos by Andrew Bydlon/Caveman Collective

Fashion vs. Passion See what you missed at the Fashion Show and JanSport’s Shake & Bake—or find yourself in the crowd.

january 9, 2016 / day 3

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day3

OUTDOOR RETAILER DAILY JANUARY 9, 2016

news 11 Grand Ambitions Author Kevin Fedarko headlined the Conservation Alliance breakfast with a stirring talk on the Big Ditch.

12, 14 Awards, Announcements and Wookies Learn about Outdoor Retailer’s new Big Apple event, winners of the Inspiration Awards, a Star Wars sleeping bag and more.

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logistics 62-72 Show Info & Maps

German giant Jack Wolfskin returns to ORWM for the first time in years with an Arcticinfluenced line.

Wondering where to fuel up on food or curious about show rules? We have you covered with a collection of maps and show information.

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87-90

Kickstarter 101

Calendar

Learn how to tap crowdfunding with tips from veterans in the outdoor industry.

Where and when to attend industry seminars, score free grub and tip a glass.

Jack is Back

6 outdoor retailer daily

more gear 22 Editors’ Picks

50 New Product Gallery

new exhibitors 48 Meet several of the show’s record 204 first-time exhibitors.

gear trends 27

ICE CLIMBING Friendlier fabrics and tools enhance accessibility for new users.

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MEN’S LIFESTYLE APPAREL Today’s look remains rugged, but is slightly less woodsy.

show buzz 96

Kristin Hostetter curates her best-ofshow news and finds.


Photo: Tero Repo

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news

what’s happening out there

Grand Canyon under siege Writer and conservation advocate Kevin Fedarko inspires industry to fight for more protection

Photo by Hadel Productions

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dventure writer Kevin Fedarko first fell in love with the Grand Canyon as the captain of Jackass, an inflatable raft that hauled gear for commercial whitewater trips down the Colorado River—latrine gear, to be exact. The gig earned him the nickname “Groover Boy” for his six seasons working in the canyon, but also transformed him into the author of the bestseller The Emerald Mile: The Epic Story of the Fastest Ride in History through the Heart of the Grand Canyon and a passionate champion for protecting the national park. At Friday morning’s Conservation Alliance Breakfast, between rafting tales and lyrical descriptions of the landscape, Fedarko urged the full house of outdoor industry insiders to join him in fighting to safeguard Grand Canyon National Park from several development threats encroaching on the park’s borders. “I’ve never stood before a more important group of people than I am this morning,” he said. As members of the outdoor industry, “You have a responsibility to take part. You have a power that the rest of us don’t.” Fedarko described watching the outside world begin to intrude into the Grand Canyon between 2003 and 2009, when he worked for a rafting outfitter, starting with the opening of the Hualapai Reservation’s Grand Canyon Skywalk on the western side of the canyon in 2007. “What dismayed us was the sheer number of people—60 helicopters per hour,” he said. “This structure was only the tip of the iceberg in terms of what was being envisioned and enacted.” That includes a proposal by the Navajo Nation and partner developers to build a gondola, raised metal walkway and restaurant on the bottom of the canyon on the eastern edge of the park and plans to build a 2-million-square-foot commercial space in Tusayan, near the park’s South Rim. “The crown jewel of America’s National Park System is under siege,” Fedarko said. The outdoor industry belongs at the forefront of the battle to protect the Grand Canyon, Fedarko emphasized to O.R. Daily after his talk. “If we didn’t have places for people to go, there’d be no point in manufacturing and selling gear or trips in the first place,” he said. He asked Winter Market attendees to do two things to help: one, get involved with conservation organizations dedicated to fighting development threats, such as the National Park Conservation Association and the Grand Canyon Wildlands Council. And two, throw their support behind the proposed Greater Grand Canyon Heritage National Monument, a preserve “that will throw up a fence around a huge area surrounding Grand Canyon National Park,” Fedarko said. “The White House needs to hear from the outdoor industry,” Fedarko said. “When it decides to speak with a single voice, the industry is something that people pay attention to. Business groups have a unique ability to influence and to help shape the conversation. You cannot just sign an online petition urging people to protect Grand Canyon National Park or some other piece of land. You cannot hit the ‘like’ button on your Facebook page and walk away telling yourself you’ve done something substantive. That’s simply not enough.” Fedarko also spoke in reverent terms about the Grand Canyon’s ability to change our perspectives and instill humility. Showing a slide of the canyon’s immense rock walls, he said, “These walls are not made of stone. What these walls are comprised of is time.” And what that rock tells us is that “human beings are not the

center of the universe,” Fedarko said with a nod to Terry Tempest Williams’s speech at Thursday’s OIA breakfast. “That truth is laid bare [in the Grand Canyon] with a nakedness and rawness that no other place can match.” But therein lays the paradox of the Grand Canyon, Fedarko said: Even though the canyon teaches us that humans don’t matter, “we are users and makers of tools. We are scientists and engineers. We can bend and shape the forces of nature in order to shape our own needs.” And in doing so, Fedarko said, we can damage the landscape and its ability to communicate its messages to us and the generations to come. “There is a symbiotic relationship between landscapes and the outdoor industry,” Fedarko told attendees. “That’s something we all need to remind ourselves of continuously. From that flows this set of responsibilities to engage with, to care for and to protect the land and the ecosystems that thrive on it.” Well said for a Groover Boy. Before Fedarko’s speech, Conservation Alliance Executive Director John Sterling reviewed the group’s 2015 victories, including the awarding of $1.65 million in planned 2016 grants to conservation groups and the protection of almost 1.8 million acres of public land. He also announced the first wins of the new year: the protection of the Appalachian Trail acquisition and the Ascutney Mountain acquisition, both in Vermont. —ELISABETH KWAK-HEFFERAN january 9, 2016 / day 3

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news

Growing greener Down gets more sustainable while chemical treatments and microplastics raise concerns The horizon looks increasingly green as the options expand for making your supply chain more sustainable. Here’s a round-up of some of the sustainable supply-stream news around Winter Market.

Next generation of the Eco Index

All Patagonia down meets the company’s Traceable Down Standard.

When we talk about the outdoor industry leading the way with green business initiatives, the Eco Index is a good example. And what ever happened to that now-vanished initiative? We gave it away to the more broadly based Sustainable Apparel Coalition, and they’ve since blended it with other industry metrics and emerged with the Higg Index. The index, which takes its name from the elementary Higgs boson particle, was developed from several efforts to craft a sustainability index, including the Outdoor Industry Eco Index of nearly a decade ago. The Higg Index assesses the environmental and social sustainability of supply chains for apparel and footwear and is designed to be scalable. “If you don’t know where to get started on sustainability, that’s a great entry point,” says Nikki Hodgson, the Outdoor Industry Association’s corporate responsibility coordinator. “It really helps prioritize.” Spreading word of the standard marks a turning point for OIA from crafting standards to adopting them. “It’s finally in a place where we’re able, as an industry, to go all-in adopting this,” says Beth Jensen, director of corporate responsibility for the Outdoor Industry Association. A component of that standard for retailers to use to assess their brick-andmortar stores is still in the works.

There’s ongoing research to understand and then alleviate some of the environmental effects of the chemistry used to reinforce gear and apparel against the elements. We’ve seen this effort in particular with durable water repellent, as brands seek a fluorocarbon-free solution, but there’s also research being done on flame retardants, primarily used in tents but also found in goggle foam. The OIA Sustainability Working Group is still in information-gathering mode, but the chemistry used for flame retardants on couches, for example, has been found to off-gas and settle into dust and from there has been traced into human blood, fat and breast milk, according to the Green Science Policy Institute. Antimony, used to make polyester, has been flagged by the EPA as affecting respiratory and heart health after chronic exposure and is under investigation as well. Also on the watch list are the microplastics that can wash out of fleece and have been found in oceans and even freshwater streams. “We don’t yet know the outdoor industry’s contribution to that,” Jensen says. “We know we’re a part of it.” Happy ducks: Research will try to peg if it’s a better question for 40 brands are adding appliance manufacturers or water treatment facilities to RDS down to their address through filtration. supply chains.

Brave new world for barn animals Textile Exchange estimates that some 500 million birds now lead lives where their rights to not be force-fed or live-plucked of their feathers are guaranteed because they’re at some of the 900 certified industrial farms that supply down. Forty brands are in the process of bringing the Responsible Down Standard down to their supply chain, according to Anne Gillespie, director of industry integrity for Textile Exchange. Allied Feather & Down reports 2.5 million pounds of RDScertified down, hydrophobic down from DownTek is now almost 100-percent RDS and The North Face has announced its fall line will be 100-percent RDS. Patagonia also secures its down through its Traceable Down Standard. “Now it’s just a question of keeping that momentum going,” Gillespie says. Textile Exchange has also been working on a wool standard aimed at reducing

12 outdoor retailer daily

some of the animal welfare concerns in that industry as well as ensuring that grazing practices work for the betterment of that land, rather than depleting soil quality or fueling erosion. That new standard is expected in July. Downlite reports that, with the price of down now about half per kilo what it was two years ago, the added cost of switching to the Responsible Down Standard (the company supplies for both the Responsible and Traceable Down standards) has been negligible. That price difference can come down to as little as quarters and dimes per jacket. As a result, they’ve seen wide adoption by brands that has helped defray some of what initially looked to be significant cost increases.

Best of both worlds Chemistry and sustainable down are marrying to use fluorocarbon-free chemistry to treat down with water repellent at Downlite, which works with a number of retailers. The treatment works so well they’ve photographed someone in a down sleeping bag floating on a pond. Ternua, which offers a line entirely filled with recycled down, is now treating that recycled down with waterproofing for the best of both worlds. —ELIZABETH MILLER

Top: Photo by Lauren Danilek

Suspect chemistry and plastic


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news

Buy Low, Sell High Now may be a good time to buy shares of the industry’s publicly traded brands global market—not necessarily due to the outdoor market in particular. Small companies are getting hit, because the equity is off and all stocks are lower than they were six months ago.” He’s more bullish on the future forecast, telling us now is a good time to invest. Most stocks are attractively priced, and the outdoor-market projection is strong, thanks in part to El Niño. “We’re seeing a lot of rain and snow, so I’d expect outerwear players to have a good season.” Coupled with positive travel trends—especially in California, Utah and Colorado, where ski resorts are booking up—the U.S. consumer base is in positive swing. Low gas prices and the NPS Centennial will also be a boost. Still not sure how to make your money grow? Go with a defense-based method, he advised: Invest in several businesses, including international brands, to create a diverse portfolio. The sunniest news is, even in stocks, the outdoor space is a good space to play. —MORGAN TILTON

Do you dabble in outdoor stocks? Wish there was a Jim Cramer of the backpacking world who could steer you through the bearish and bullish times of publicly traded companies like The North Face and Columbia? We do, too, and will be tracking investments more closely in SNEWS over the next year—not just for your personal investing benefit, but because stock prices affect CEO survival, marketing spend, product investment, workforce levels and other factors that impact products at retail. In the meantime, we picked the brains of a banker who focuses on stocks in the outdoor industry (and didn’t have his bank’s permission to speak on the record). Looking backwards, his analysis matches the chart below, which samples several of the industry’s publicly traded companies. “Most outdoor stocks are not at an all-time high,” he said. “They are off 10 or 20 percent as a function of the Adidas (ADDF)

Black Diamond (BDE)

Deckers (DECK)

GoPro (GPRO)

Wolverine (WWW)

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Selk’bag’s new Star Wars sleep systems will bring out the little kid in the biggest, growliest adults.

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Outdoor Inspiration Award Winners

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SOURCE: INVESTORGUIDE.COM

BIG APPLE BOUND Outdoor Retailer announces new showcase Coming this summer: Get Outdoors–NYC, a consumer media event in New York City designed to help small and medium brands reach national magazine editors. Scheduled for June 8–9, 2016, OR’s first such showcase will take place at the Metropolitan West hotel at 125 West 18th Street. “This media event is included in a cycle of events geared at providing more value to industry brands,” said Marisa Nicholson, vice president of Outdoor Retailer. “We are creating an

14 outdoor retailer daily

opportunity to meet with editors and influential bloggers from outlets such as Glamour, Men’s Health, O, The Oprah Magazine, and Refinery29.” Outdoor Retailer will accommodate 35 companies in 10-by-10-foot spaces at the cost of $4,500 for two days. In addition to the space, the fee covers tables, chairs, basic furnishings and food and beverage. Brands will also receive accommodations at a discounted rate. To reserve space, contact Krista Dill, Outdoor Retailer sales director, at 949.226.5728 or krista.dill@outdoorretailer.com.

Last night’s sixth annual Outdoor Inspiration Awards rolled out the red carpet for six of the outdoor industry’s most accomplished leaders and organizations. Cosponsors Adidas Outdoors, Boy Scouts of America and DreamJobbing recognized Andy Janicki, LifeStraw, Big City Mountaineers, Alpenglow Sports and Jackie Timmins— then announced a Lifetime Achievement Award in honor of the late Skip Yowell. Stay tuned for a more detailed report on the winners in tomorrow’s issue.

Photo by Andrew Bydlon / Caveman Collective

PERCENT CHANGE

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news OutdoorRetailer

scene

capturing the show’s key moments

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Cosmo to Camo

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1. Ojai International warmed up with this ultrasoft poncho, while sophisticated Arc Iris frames kept the sights cool. 2. Drawstring, stitch and pocket details spiced up this Dickies ensemble, which strutted down the catwalk with Muck boots and a casual Stormy Kromer cross-body bag. 3. Fire-engine-red laces add a burst of color to this two-toned classic Muck Boot. 4. No need to layer: Selk’bag’s camouflage onesie is actually a sleeping bag—and pretty smokin’ hot! 5. This Indigenous coat flaunted its fashion sense with a dropped-back hem and cableknit sleeve cuffs. Printed Kamik boots polished off the look.

Photos by Emma Light (2); Lauren Danilek (3)

Thursday’s “Pushing the Limits” set a new standard for fashion-show fun


showtraveler

Cold Comforts

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We took a tour in search of soul at the show. No surprise, we ended up checking out the backcountry brands. 1. Looking for the best handouts at the show? Head to the ... wait for it ... Hand Out Gloves booth. The Sandy, Utah-based brand is stopping traffic at its third OR show. 2. Soul in soles: Salomon simplified the process of choosing a Nordic boot-and-binding system with its new SNS and Pro Link system. 3. The Backcountry Access Yeti will tear ski partners limb from limb if they don't carry the proper avy safety gear and show smart mountain judgment out in the wild. 4. Plenty of ski bums covet DPS's carbon masterpieces, but just can't afford them. The planks in the brand's new, sexy Foundation line ring in at an affordable $799—and still rip.

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Photos by Emma Light

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january 8, 2016 / day 2

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OIA UNITES THE INDUSTRY AND AMPLIFIES YOUR BRAND AND BUSINESS.

TELL US YOUR STORY:

WHAT DO YOU KNOW ABOUT HOW AND WHERE YOUR GEAR IS MADE? COME TO OIA’S BOOTH (#BRL200) ANY TIME DURING THE SHOW TO TELL YOUR STORY AND REGISTER TO WIN.

YOU COULD WIN A DENALI HIKING ADVENTURE OIA, TourRadar and Alaska Alpine Adventures are honoring the National Park Service’s Centennial anniversary by giving away an unforgettable experience for two to Denali National Park in Alaska.


View the full list of sessions in the education section of the OR Daily.

DIG THE HIGG 2016 is a big year for overall adoption of the Higg Index, an indicator based selfassessment tool that gauges a product’s environmental sustainability performance. Join the Sustainability Working Group today — your brand, your customers and the planet deserve it!

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editors’picks

Century Club

1. HELLY HANSEN ELEVATION SHELL JACKET This decked-out backcountry jacket features a burly outer fabric, plus shoulder-blade gussets that allow full extension for big moves. Venting zips on the chest double as skins pockets, and PrimaLoft pillows lift the jacket off your back to create a ventilation channel even when wearing a pack. #32077 (MSRP $650) www.hellyhansen.com

2. PRIMUS WINTER GAS This unassuming-looking fuel canister is more than meets the eye. The inside wall sports a vapor mesh that more than doubles the surface area available for liquid to vaporize, which boosts efficiency in colder temps. #24005 (MSRP $9) www.primuscamping.com

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In honor of The Century Club, Stormy Kromer’s new society for brands over 100 years old, we’re showcasing our favorite gear from OR’s oldest and wisest.

3. WOOLRICH WOOL LOFT INSULATED VEST A new wool technology spearheads this quest for warmth without bulk. Wool fibers fill the quilted chevrons on this water-resistant vest, giving it the look and feel of down while keeping the performance characteristics of wool, including odor resistance and heat retention in wet environments. #19001 (MSRP $129) www.woolrich.com

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4. BRUNTON LIGHTWAVE AMP Color the party to match your mood. A smartphone app controls the lantern’s speaker volume and fine-tunes light hue along a full RGB spectrum. With two USB outlets on this solar panel-compatible lamp, a fading phone battery will never stand between you and some fine ambiance. #26001 (MSRP $199) www.brunton.com

5 5. ROSSIGNOL SKY 7HD Carbon and basalt alloy construction give these skis rigidity and edge grip when you need it, but the open-weave matrix means they don’t lose any of their playfulness or maneuverability. Like a Reese’s Cup, it’s the best of both worlds. #34073 (MSRP $750) www.rossignol.com

january 9, 2016 / day 3

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feature

Economy in Play The director of Colorado’s new Outdoor Recreation Industry Office, Luis Benitez, has a plan to build a new generation of outdoor enthusiasts and grow a sustainable economy. But that push needs the help of a new bill in Congress that will finally put the $646 billion outdoor industry on a level playing field with extractive industries in D.C.

Photograph by Andrew Bydlon / Caveman Collective

BY DOUG SCHNITZSPAHN

january 9, 2016 / day 3

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feature

24 outdoor retailer daily

Thirty-two times, Benitez has climbed a Seven Summits peak, including six on Everest.

bike trail system there that has put the town on the map as an adventure hot spot. Benitez’s vision goes far beyond Colorado, however, and he’s actively lobbying for a bill that will count outdoor recreation as a part of GDP, a move that will certainly raise all boats in the industry when it comes to getting the attention of politicians who might otherwise see only the big numbers reported and quantified by extractive energy companies. That would put recreation and conservation on the same playing field with fossil fuel industries in future debates about public land use. S. 2219, the Recreation Economic Contribution (REC) Act, was introduced last October by New Hampshire Sen. Jeanne Shaheen, a Democrat, and Colorado Sen. Cory Gardner, a Republican. According to the OIA, which has been actively promoting the bill and working with Congressional representatives to put a version in front of the House of Representatives. The REC Act would require “the Secretary of Commerce to conduct an assessment and analysis of the outdoor recreation economy of the United States.” In other words, it would quantify just how essential the outdoor industry is in the U.S. economy. According to OIA reports, that amounts to $646 billion in consumer spending, $39.9 billion in federal tax revenue, $39.7 billion in state and local tax revenue and 6.1 million direct jobs per year, not to mention economic multipliers and the

ripple effects of tourism and related services. “Making a straight line between jobs and tax revenue from our industry into the economy will help us a lot. The bill would put data behind what those drivers are. We should be counted just like any other industry. That’s what we are striving for,” said Cam Brensinger, founder and CEO of New Hampshire-based NEMO Equipment, Inc., who met with Sen. Shaheen to help develop the bill. Those impressive numbers from OIA are just the beginning. For Benitez and the others who will be promoting outdoor recreation as a quantifiable business in their states, the outdoor industry is allencompassing. “This is not just a cottage industry. A softshell or puffy jacket is not just for athletes. This is a lifestyle proposition,” said Benitez, who went on to explain how he sees the outdoor industry linked to businesses outside its traditional boundaries, including health and wellness companies and gyms. He even pointed to the owner of a kidney dialysis company who moved to Colorado for the lifestyle as an example of how far outdoor can reach (and incidentally, how important public lands and conservation are to the economy). Brensinger agrees: “We represent a lot of jobs, but we also represent the fabric of America, connection to beautiful natural places and health. Just getting people outside and having them exercise ultimately pays off in a lot of ways.”

Photo by Didrik Johnck

FIFTEEN YEARS AGO, Luis Benitez was one of the guides who helped blind climber Erik Weihenmayer reach the summit of Everest. This past summer, he was appointed to a position that may be even more difficult. As director of the brand-new Colorado Outdoor Recreation Industry Office, Benitez, as well as Colorado Gov. John Hickenlooper, wants to put the outdoor industry at the top of the conversation when it comes to Colorado. And the rest of the nation, for that matter. He also hopes to help the U.S. Congress pass a bill that will quantify just how much money outdoor recreation and conservation pump into the national economy. “We want to look at the outdoor recreation industry as more than just a collection of companies, of manufacturers and nonprofits. It is actually an economic union that goes across all states,” he said. Benitez is only the second of what soon will be a standard government position across the Western states. In 2013, Utah Gov. Gary Herbert created the first office of outdoor recreation in the U.S., naming former Combined Resources International Chief Operating Officer Brad Peterson as its director. Peterson stepped down from that post this fall and no successor has yet been named in the Beehive State, but Washington is in the final stages of creating the same department and Oregon, Alaska, Idaho, Wyoming and Montana are all considering following suit. It’s no surprise that the states are making a push to embrace outdoor recreation as a legitimate source of economic security. And it’s not a shocker that Utah was the first to do so, since despite its ties to conservative politics and energy extraction, the state has made a strong push to draw in outdoor and recreation businesses over the past two decades. That effort bore the most fruit in Ogden, where former mayor Matthew Godfrey and current mayor Mike Caldwell have created a epicenter for outdoor manufacturers and employees looking for quality-of-life benefits like world-class skiing and mountain biking right out the door. The move brought Rossignol, Salomon, Atomic, Scott USA, Descente and other brands into the stalled railroad town and made it the fastest job-growth area in the nation, according to the Outdoor Industry Association (OIA). “They have done a fantastic job of attracting those companies in Utah,” said Benitez. “And we can do the same in Colorado. We already are in places like Fruita and Steamboat. But ultimately, it’s not about Utah having this and Colorado having that. We are all vital contributors. It’s a tide that raises all boats.” Benitez is certainly the right choice for the job, with a resumé that spans both the core and business ends of the industry. He has summited Everest six times, served as the Rocky Mountain regional director of Outward Bound Professional and worked as senior manager of talent management and in organizational development at Vail Resorts. He currently sits on the board of trustees for Eagle County, Colorado, and helped usher in a mountain


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geartrends

ice climbing

COLD COMFORTS

Better tools and new fabric technologies make the sport more accessible. BY BJ SBARRA

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» Bringing together durability, air permeability and versatility, the new Proton series from Arc’teryx (#1019) features several insulated jackets you can put on and leave on, no matter the conditions. The Proton AR (MSRP TBD) is their warmest air permeable jacket. It’s a hooded piece that offers the perfect balance of wind- and water-resistance along with excellent breathability for sustained aerobic output.

Coming of Age

Once a fringe activity celebrated by a dedicated few, ice climbing has come of age. High quality equipment has reduced barriers to entry, opening up the sport to a wider audience, sometimes in places that historically haven’t been climbing hotspots. Case in point, one of the biggest ice climbing festivals in the country this winter will happen in Michigan. Says Keese Lane, Digital Marketing Specialist at Petzl, “Products are now in their 3rd or 4th generations, the kinks have been worked out, and more reliable gear has really allowed the sport to take off.” From new manufacturing processes to the ever-present athlete and consumer feedback, refined designs are emerging that blend new technologies with existing products to create tomorrow’s innovations.

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» Thanks to the aluminum construction and an innovative linking system, the Petzl (#4027) Leopard FL crampons are incredibly light (330 grams). The Cord-tec system links the toe and heel plates, and allows for easy adjustments. The Flex Lock binding system can be used with hiking or approach shoes. Lastly, the front points can be mixed into the other interchangeable crampons in the Petzl line.

Light is Right

As ski mountaineering continues to gain in popularity, the need for stronger and lighter gear has increased. Harnesses are shedding weight, while at the same time offering better functionality. Thanks to improved materials and manufacturing techniques, crampons and ice axes continue getting lighter as well, but without sacrificing durability. The combined effect is that ski mountaineers have a lighter, longer lasting set of tools that will help them go faster and farther than they ever have before.

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“Weatherproof” softshells

Even the best “breathable” hardshells don’t allow air and moisture transport nearly as well as their softer brethren, but that is starting to change. New materials and fabric treatments are being developed, as

found in the new Gore Windstopper Light Rain Resistance products, which can keep you dry all day in a light rain. According to Joanna Tomasino, Softgoods Category Manager at Mammut North America, “This new fabric is the perfect choice for when comfort and weather protection are equally important to the consumer.” Not quite the holy grail of a completely weatherproof softshell, but getting pretty close. The days of actually being comfortable in full protection apparel may finally be upon us.

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Breathable Insulation

Even the skeptics will have to admit, breathable insulation has changed the game in the mountains. Under the right circumstances, you can keep the same layer on all day, making for less time swapping out jackets, better overall comfort, and greater efficiency on the ascent. And in the mountains, speed is safety. Consumers are a picky bunch, however, and they also want something that lasts, which means manufacturers have had to search for more robust fabrics that allow for greater durability. Companies are also looking at pairing up breathable insulation with other fabrics to create new hybrid designs that offer bombproof, breathable protection from the elements, no matter how burly the weather gets. CONTINUED ON PAGE 28 january 9, 2016 / day 3

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geartrends

ice climbing

CONTINUED FROM PAGE 27

1. Comfort and protection from the elements find a happy balance in the Mammut (#3013) Ultimate Alpine SO Hooded Jacket (MSRP $295.00) , featuring the new Gore Windstopper Light Rain Resistance softshell fabric. Completely windproof, highly breathable and resistant to light moisture, this should be a great option for the days a hardshell is overkill but you want to stay dry if you encounter some less-than-frozen waterfalls.

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2. The Ice Project (MSRP $229) from The North Face (#35051) was immediately popular with core winter climbers, but that didn’t mean there wasn’t room for improvement. Listening to feedback from athletes and consumers, the Fall 2016 version utilizes a more durable outer material, compression molded EVA sides that create structure to allow for easier packing and improved zippers that are easier to operate with gloves on. When you encounter technical terrain on the approach, two zippers on the back allow easy access to ice tools stored inside without having to take off the pack.

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3. In their quest to find the perfect blend of warmth and dexterity, Outdoor Research (#26051) developed a new manufacturing process, 3D Fit, that bases glove patterns on three dimensions instead of the industry standard two. The result is the Project Gloves (MSRP $135), superior fit and dexterity paired with Gore-Tex liners, Pittards Oiltac leather palms and PrimaLoft Grip insulation. 4. Patagonia (#13027) has taken the FullRange insulation from the Nano Air and married it to a waterproof, breathable H2No Performance shell to create a bombproof jacket for alpine climbers facing the harshest conditions. The Stretch Nano Storm Jacket (MSRP $449) is available in men’s and women’s versions.

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5. Most of today’s hyper-lite mountaineering axes use an aluminum pick to shave weight, but the new Petzl (#4027) Ride is not only light but durable as well.  With a 3mm all-steel pick, and weighing only 240 grams, it’s a contender for the lightest ice axe in its class. And at 45cm, it can easily be carried inside or outside a pack. 6. The Petzl (#4027) Altitude utilizes the same Wireframe technology of the Sitta to create an incredibly lightweight (150g) yet fully functional harness for skiing and mountaineering on everything from Rainier to Everest. Easy to put on while wearing skis or crampons, it also boasts a wider range within each size to accommodate a variety of layering options. Four gear loops, a belay loop and easy to operate speed buckle round out the features.


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geartrends

men’s fashion

PRÊT A PARTAY

Men’s lifestyle wear effortlessly goes wherever he does. BY COURTNEY HOLDEN

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Everyday Versatility

Urban crossover. Trail to cocktail. Maps to merlot. Call it what you will, today’s outdoor enthusiast is known for biking to work, hitting the climbing gym on his lunch break or getting in a quick hike on his way home — and his everyday wardrobe reflects that. As a result, brands are injecting technical benefits like stretch, warmth and waterproofing into what were once more standard tops and bottoms. “It’s not like you need to be hiking the Appalachian Trail to want to be warm, dry and comfortable,” said Jordan Wand, vice president product and marketing for Outdoor Research. “It’s nice to stay dry and have some stretch in my jeans so that they’re more comfortable. As technology gets better and performance fabrics and insulation get better, the consumer has realized you can have your cake and eat it, too.” Why the trend toward versatility? Vice President Product for Ibex James Fisher points to society’s inability to slow down. “We’re constantly moving, constantly balancing between activities, and we don’t have time to change. You have to have gear now that can multitask and can look good across several functions. Give me a style I can wear at the bar, on the trail and also at my kid’s school function or soccer game,” he said.

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Get “jacked”

Warm enough for chilly fall days but light enough that it’s comfortable indoors, the versatile shirt jacket (or “shirt jac” for short) is this season’s most talked-about piece for men’s lifestyle. “Wear it over a t-shirt, flannel or sweater, or wear it under another jacket,” said Woolrich’s VP of Design, Karuna Scheinfeld. “It’s so layerable. It’s become a go-to piece that you can wear for three seasons a year.” Another bonus: Shirt jac designs are as diverse as your consumer base. Whether he prefers a rugged aesthetic inspired by open skies and cowhands or something sleek and city-ready, there’s a shirt jac style for him.

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A cozy comeback

Fleece is back with a vengeance, but don’t be fooled. This isn’t your grandmother’s rendition. Brands are putting technical spins on this fuzzy favorite by adding extra stretch, blending it with wool or pairing it with a wind-block shell. The aesthetic is elevated as well, with textures ranging from smooth-faced micro-fleece to high-pile Sherpa fleece. CONTINUED ON PAGE 32

30 outdoor retailer daily

» Light body insulation makes the Kline Falls Shirt Jacket (MSRP $98) from Columbia (#28011) warm enough for cool autumn days yet light enough for indoor comfort. Suede and flannel panels add touches of that outdoor heritage styling. » Men everywhere will reach for the flannel-lined Alder Glen Chino (MSRP $85) from Woolrich (#19001, #20001) when the mercury dips. Brushed-back denim with added power stretch cotton and a soft-brushed poly interior offer the warmth of layering without all the bulk. Fit is flattering and clean.


geartrends

men’s fashion

CONTINUED FROM PAGE 30

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1. ExOfficio’s (#12027) Marco Blazer (MSRP $140) effortlessly combines sophistication and Saturday comfort. Behind the business casual aesthetic of this tailored blazer, find a casual knit fabric reminiscent of sweatpants and hoodies. And with water-, wind-, wrinkle- and odorresistant properties, how can you resist?

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2. The Kodiak Quilted Overshirt (MSRP $129) is Toad&Co’s (#30043E) sustainable take on the hottest trend in men’s lifestyle apparel. Made with a new fabric deemed RCC/RCP, the shirt jacket is a blend of recycled cotton and recycled poly. The poly taffeta lining makes it easy to slide off and on regardless of what he’s layering it over. 3. Retailers aiming to stock a new take on the classic crew sweater should look to Mountain Khakis (#21001) and their Yak Sweater (MSRP $225), made with, you guessed it, yak hair. Why yak? The fiber has the same micron count as cashmere; it’s naturally microbial and moisture-wicking; and the material proved warmer than merino wool in independent testing. 4. Ease of movement, water repellency and comfort are all in a day’s work for Carhartt’s (#16013) Full Swing Quick Duck Cryder Dungaree (MSRP $60). The pant’s engineered fit allows for maximum range of motion, while still living up to the brand’s reputation for durability. Yep, these jeans are a working-man’s dream. 5. An urban cut, metal accents and subdued coloring make the Belmont Hoody (MSRP $139) from Outdoor Research (#26015) a new spin on the classic technical fleece. Pair it with sneakers for a fall cruiser bike ride.

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geartrends

base layers

ALL BASES COVERED First layers change weights, fibers and fits to achieve versatility.

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Wooly mixes

Consumers not only accept performance wool, they expect it. Mixing wool with poly isn’t new, but with brands like Columbia and Craft mixing wool into their poly baselayers for the first time, and Canada Goose choosing wool-poly for its debut, a surge in softer layers in on the horizon. With so much demand for wool, it’s no wonder several wool brands are embracing vertical integration.

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Light midlayers

There are baselayers and there are first layers. The black tights of the traditional layering scheme were seldom seen, but first layers need a bell or whistle and a sense of fashion. “Baselayer as midlayer in appropriate weights is definitely a trend we are seeing in the market,” Said Kat Schoewe, Under Armour’s design director. “The boundaries of baselayer and lightweight midlayer are blurring and consumers are simply choosing the weight and wearing occasion right for them, not bound by conventional layering rules.” For Fall 16, a hood is an easy way to spot a first layer ready for plenty of face time. Otherwise, the loose fit, button-up necks or handwarmer pockets should give them away.

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1. The first baselayer offerings from Canada Goose (#28001) come in three weights of merino-wrapped poly. The Next to Skin and midweight pieces are 85 percent wool, while the heavyweight pieces are 90 percent. The Men’s Midweight Long Sleeve Tee (MSRP $TBD) knits 17.5 micron wool around a nylon core to create heat pockets. The brand cites durability, wind resistance and dry time as advantages over pure wool construction, but we like the four-way stretch.

BY M.T. ELLIOTT

Zoned out

New body-mapped fabrications target hot spots and flexibility. Designers are using seam and no-stitch technologies to add panels in very specific areas without the worry of adding too much weight or friction points. Look for baselayers that counter winds with bulkier face fabrics and vent through lighter paneling on sides or udnerarms. It’s not just about warmth, though. Wool brands target knees and elbows with polyester blends to improve flexibility as well as durability.

2. Carhartt (#16013) brings the same stay-dry yarns from summer into its winter line. The heavyweight Base Force Extremes Super-Cold Weather QuarterZip (MSRP $55) is full of performance. Building on its FastDry and anti-odor features, Carhartt teamed with Cocona (BRL210) to introduce 37.5 polyester into its baselayers. The brand says the wicking tech makes these its fastest drying gear. Flatlock seams and drop tail coverage are nice style touches, too.

3. Icebreaker (#32085) mixes merino weights in its Winter Zone LS Half Zip (MSRP $130), designed for high intensity efforts in cold climates The main face is 260-gram jersey wool laced with Lycra and heat-release panels of lighter wool-poly on the arms and lower back. A lightweight wool mesh vents the armpits. Contrast stitches and different textured panels broadcast body-mapping.

1. From the run category, The North Face (#25051) Flight Series Warp L/S (MSRP $130) mixes the rebound and stretch of polyester with a softer nylon. The warpknit construction allows for recovery expected of a run top, and a large venting panel on the back. Smaller vent spots target the back of arms and the collar. In a nod toward safety, the shirt includes the brand’s “360-degree reflectivity” and reflective logos.


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geartrends

backcountry safety

SAFETY, SIMPLIFIED

Backcountry essentials cater to a broader range of skill levels. BY COURTNEY HOLDEN

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A lower barrier to entry

With more and more people heading out-of-bounds, backcountry safety gear is becoming more user-friendly. The reason? It’s now built for a broader range of skill-levels given the influx of backcountry beginners tackling the terrain. “For the backcountry market, trust in the gear is super important,” Osprey Product Line Manager Chris Horton said. “What everybody likes about backcountry is that freedom, and freedom without peace of mind isn’t very free.”

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The half-breed

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How low can you go?

The backcountry market is no longer comprised solely of “earn your turns” purists. “Resort-accessed backcountry is ideal for backcountry beginners and seasoned veterans,” said Nate Kuder, senior product line manager for Dakine. In response, brands are catering to this hybrid buyer with smaller, slimmer avalanche packs that hold all the essentials, but make the chairlift ride less precarious.

There’s plenty of evidence to show avalanche airbags save lives. So why isn’t everyone ducking the ropes wearing one? Simple: “There’s a clear $900 benefit to living, but [the expense] is still a shock,” Osprey’s Horton said.

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1. Black Diamond’s (#6009) avalanche airbag technology now comes in a minimalist carry system. The Flight 00 JetForce Kit (MSRP $1,400) features the JetForce technology airbag system and was designed for heli skiing, cat trips and other mechanized skiing adventures. 2. Crowd-sourcing to save lives? That’s the goal of Avatch’s (#BR616) Avanet platform, which now comes with a consumer-facing update. Recreational users

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who download the app’s free version can upload mountain observations and track and share routes. 3. Mammut (#3013) goes lighter and leaner with its Airbag System 3.0. Both the RAS (Removable Airbag System) and PAS (Protection Airbag System) (MSRPs TBD) are 30 percent lighter with 30 percent lower packing volume than the brand’s current 2.0 version. Models run as light as four pounds, two ounces.

United by a common cause

There’s also a movement toward educating consumers about the dangers of backcountry travel. “Brands that sell the type of equipment designed to take people out of mitigated terrain are recognizing that there’s a corporate responsibility to not only sell the equipment, but to push information toward the consumer that educates them on the risk and potential consequences of their actions in that terrain,” said Tim Bennet, executive director of the American Institute for Avalanche Research and Education. 4. Part shovel, part axe, the Shaxe Tech (MRSP $180), rebranded under BCA, (#36107) combines two important backcountry tools to keep pack weight down. The steel-headed Tech features a more aggressive pick angle and more ergonomic shaft than other members of the Shaxe family. 5. Heading into lift-accessed backcountry? Look to the feature-rich Poacher RAS 26-liter pack (MSRP $200) from Dakine

(#34053), compatible with Mammut’s Removable Airbag System 3.0 — to carry what you need. Weighing in at a nominal 2.7 pounds, this nimble number comes with both diagonal and A-frame ski-carry options, an insulated hydration sleeve, a snow tool/shovel pocket, and a breathable, padded hipbelt and backpanel. Ladies will love the women’s-specific fit, complete with a shorter torso, wider hips and comfy S-curved straps.


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geartrends

heritage

BACK TO THE ROOTS

Royal Robbins brings co-founder on board as adviser, plans to return to dirtbag roots. BY KASSONDRA CLOOS

Royal Robbins on the third pitch of the Salathé Wall, El Capitan, Yosemite National Park in 1961.

A company’s history and the stories it tells can often differentiate the brand among a sea of competitors, and capitalizing on the early days of long-standing brands can be key to piquing a customer’s interest and holding it. Royal Robbins (#8017) is one of many brands hoping to dig up its beginnings. As a clothing company by dirtbag climbers, for dirtbag climbers, it plans to bring back apparel known for both function and fashion. Co-founder Liz Robbins is

38 outdoor retailer daily

returning as an advisor to help rekindle some of that authenticity. “I’m very happy,” Robbins said. “The future of the company is going to be bright.” Royal Robbins has changed hands several times since its founders sold it in the early 2000s, and it has gotten away from its heritage as a function first brand. Michael Millenacker, who worked with the company in the ‘90s, has been brought back on as CEO. It was his idea to bring Robbins on board, and she said trusts him and believes in his plan to reemphasize the brand’s heritage. “I looked at all the parts and pieces and history that was there, and I just saw a real opportunity,” Millenacker said. “I just think heritage is a key differentiator for this brand, and we’re going to be a great storyteller around it.” He plans to heavily invest in marketing in 2016, and the apparel line will evolve for spring 2017. It won’t be top-of-the-mountain technical, but it will be more versatile and reminiscent of the first pieces Liz and Royal made, which Liz Robbins said was function first, but “also absolutely had to have style.” It couldn’t just perform well. It had to look great, too. “We’re kind of getting to go back to those roots so our product can be more functional,” Millenacker said. “So you can wear it for outdoor activities, or you can also wear it to the office.” Royal Robbins’ history as a company that was about kayaking, climbing and adventure more than it was about business, and its founders’ commitment to sustainability give it a “super strong culture,” which Millenacker said can “propel a business forward faster than any other strategy put in place.” Royal Robbins started out in the late 1960s, when Liz and Royal Robbins, clad in torn denim shorts after climbing Yosemite’s Half Dome, decided it was time to clean up their act and dress more appropriately to be seen in public. Those dirtbags, along with Patagonia founder Yvon Chouinard, pioneered “clean climbing,” leaving little or no damage in their tracks as they climbed up rock faces, and Royal Robbins became known as one of the best climbers in the world. He holds many first and second ascents, and wrote the books “Basic Rockcraft” and “Advanced Rockcraft.” They were iconic climbers, some of the first in an age when durable, comfortable clothing was in short supply. Aside from military surplus, there weren’t many options, and they desperately needed clothes that were as flexible as they were, that could also stand up to harsh rock. “The people there I saw were so real and so uninterested in how they were viewed by society that it impressed me, that there were people like that around that were really good, really bright, really interesting and fun, exciting people,” Robbins said, adding that she became interested in figuring out how they could be dressed more acceptably. “They just appeared to be really not a value to society, but in fact they were. That was what inspired me to think about how to make a short, at the time, because that was the first product.” In the next couple of years, customers will see new, heritage-focused hangtags, and a tweaked logo. Royal Robbins will also focus more heavily on conservation efforts with Yosemite Conservancy, because that’s where the brand was born. To emphasize the authenticity they want customers to feel, a product photoshoot was held at the Robbins’ cabin. They’re also planning to invest more heavily with their retail partners, updating fixtures and signage and creating pop-up shops. Liz Robbins is sifting through old photos to help share the brand’s history with others at the company, and Millenacker said they looked through Liz and Royal’s old documents to help create a new mission and solidify the company’s values. With so much competition on the market, it’s becoming increasingly important for brands to sell their stories along with their products. There’s growing distrust of “big and fake,” Millenacker said, and what customers want is quality and authenticity. They’re big selling points, and can add a premium to the price, too. “Royal Robbins has that great heritage to look back to, and for brands, heritage can play a really important role,” Millenacker said. “[Customers] want to trust what they’re spending their money on, and they like that comfort.”


STYLE

STORY

A curated selection of brands at the forefront of the modern outdoor experience, Venture Out is where core outdoor retailers are finding the brands to attract new, younger and more urban-influenced consumers.

outdoorretailer.com/VentureOut CURRENT EXHIBITORS Alchemy Equipment

Ethnotek

Locally Grown Clothing Co.

Oliberte

Solo Eyewear

American Icon

Fawn and Foal

Malibu Sandals

Olukai

Synergy Organic Clothing

Athletic Recon

Fayettechill

Maloja

Poler Stuff

Tenkara USA

Chippewa Boots

Forsake

MiiR

Proof Eyewear

tentree

Dish and Duer

HASTA

Mizu, Inc.

Rumpl

Teton Bros.

Duckworth

Hood Rubber Company

Sanuk

United By Blue

Endurance Conspiracy

Jeremiah

Shwood Eyewear

Wolfgang Man & Beast

Epic Provisions

SHOW PHOTOS: CARLO NASISSE / HEDHI MEDIA

JANUARY 7 - 10, 2016

ZEAL Optics

S ALT L AKE CIT Y, UT


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geartrends

lifestyle footwear

CLASSY KICKS

Covet the merging of style and functionality in these casual fall and winter shoes. BY JENNA BLUMENFELD

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Get cozy

Think shoppers will give up warmth for fashion? Think again. The smartest footwear manufacturers are packing lifestyle shoes chock-full of proprietary insulating materials like Thinsulate, Polartec Alpha Insulation, PrimaLoft and good ‘ole fashioned wool. Outdoor footwear brand Oboz, for instance, expands into the insulated footwear market for the first time at the O.R. Winter Market with its Madison Insulated BDry, a chocolate-hued boot with 200 grams insulating Thinsulate and Mylar to reflect and retain heat when the mercury dips. Likewise, Hi-Tec is deeply focused on debuting warm lifestyle products for Fall and Winter 2016 and 2017 that contain well-known insulation lofts. “Using Thinsulate insulation in our products gives consumers confidence that they are buying a quality product with proven technologies,” says Ian Little, Director of E-Commerce and Marketing at Hi-Tec USA, adding that shoddy winter weather forecasts improve sales of heavier winter boots and shoes.

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» As a nod to Kamik’s (#30027E) 100-plus years of crafting outdoor footwear, the brand debuts it’s new Heritage 1898 collection. The Men’s Yukon6 (MSRP $119.99) is a chunky boot with durable, winter-worthy details such as 200B 3M Thinsulate insulation, a moisture-wicking lining. Grab hold to slippery streets with a GOOSE Synthetic rubber outsole. Also check out the quilted women’s version, Sienna (MSRP $119.99).

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» Check out Columbia’s (#28011) Cityside Fold Waterproof (MSRP $130) for a perfect example of how mixed materials and textiles can help consumers navigate both cities and trails. This boot contains Omni-Tech, a proprietary breathable and waterproof material, PU-coated leather, a suede upper and a patterned knit collar. Cityside also has a Techlite midsole for comfort and high-energy return on winter tromps.

From trails to cocktails

The phrase “from trails to cocktails” was coined last year by Oregon-based outdoor footwear brand Keen with the launch of its stylish, city-worthy booties currently in retail now. The brand’s vision to create casual footwear informed by the outdoors continues to drive crossover consumer sales. Now, Keen is launching several collections (such as their Bridge City Collection) intended to appeal to urban-dwellers who value comfortable footwear, but would never sacrifice style. “Keen helps take you around the world on adventures and experiences,” explains Nol Gerritse, Keen’s Outdoor Marketing Director. “We embrace the outdoors with speed and excitement and want our shoes to do the same – to equip you for many memories, not just one.” Keen’s focus on crossover consumers exemplifies the industry trend to capture shoppers who love being active but who commute to 9-to-5s in inclement weather. Columbia, for example, a brand celebrated for hardcore outdoor products, pairs performance-oriented

materials like Omni-Tech with suede and unique textiles to achieve functionality and bohemian elegance with its new Cityside Fold Waterproof for women. “The Cityside is capable of tackling the most rugged terrain while a stylish mix of patterns and textures keep the boot versatile enough for her everyday wardrobe,” explains Brad Bischel, Columbia’s Global Senior Manager of Footwear Merchandising.

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Chukkas are cool

The traditional English desert boot is a popular shoe design for both men and women this winter. Legacy materials like distressed leather and suede reign for this trend. Remember the silly term “lumbersexual” popularized a few years ago? The ethos of this categorization still persists as “outdoor cool.” Even non-outdoorsy consumers are seeking well-made products designed to function outside. The chukka exemplifies this idea. “Consumer trends appear to point towards wellmade, long-lasting products that demonstrate craftsmanship and tradition,” says Colin Butts, Director of Marketing for Chaco. “The resurgence of heritage hiking silhouettes as lifestyle statements is an example.” Keep an eye out for Chaco’s new chukka for women on the show floor, along with men’s versions from Thomas Bates, made with durable (and sustainable) bison leather, and Hi-Tec’s Trail Ox Chukka.

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Mixed materials

Variegated materials are emerging as a strong trend for lifestyle footwear. Usually a combination of leather, rubber or cloth, such multicolored styles enhance footwear. “The use of material combinations, like leather with natural and synthetic textiles, brings richness, depth and perceived value to a style,” says Davide Degano, Product Manager for Kamik. Keep an eye out for ample lifestyle footwear products that use multiple materials to convey a sleeker, more feminine or fashionable silhouette, but also provide ample protection from slushy streets and slippery walkways. CONTINUED ON PAGE 46


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geartrends

lifestyle footwear

CONTINUED FROM PAGE 44 1. Chaco’s (#32136) relaxed-cool Pineland Chukka (MSRP $140) epitomizes outdoor chic. She’ll especially love the full-grain leather upper, waxed cotton laces and the women-specific removable LUVSEAT PU footbed. Available in four muted colors that range from brown to black to gray. Also contains an outsole that features 75 percent natural rubber. Bonus: It won’t scuff up floors, either.

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2. Ahnu’s (#35095) attractive Cool Climate Twin Peaks (MSRP $259.95) lifestyle boot, contains Polartec’s Neoshell outer and Alpha Insulation, a fabric originally designed for the U.S. Special Forces that regulates core body temperatures during dynamic and static activities. A contoured blown PU footbed adds comfort, while a laser-cut design offers breathability and fashion. 3. Makers of whitewater rafting shoes and PFDs Astral (#36144) expands into the fall and winter footwear category with warmer shoes, including the men’s Donner (MSRP $99). At just 9.17 ounces, this shoe is outfitted with Astral’s sticky, non-marking G Rubber Agro soles, a removable EVA foam midsole and a hydrophobic canvas upper.

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4. LOWA’s (#32128) new Sedrun GTX Mid (MSRP $230) is a versatile boot designed for men who like to take light hikes or walks on office lunch breaks or before happy hour. Suede and fabric combine into an attractive but functional upper; a GoreTex lining prevents soggy feet in even the slushiest of street conditions. A wool and polyester blend of fleece on the interior of the shoe keeps toes from freezing.

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5. The North Face (#35051) creates a modern winter boot that wins in innovative design and lightweight versatility. The ThermoBall Versa (MSRP $130) is a striking model that contains a combination of ultra-warm PrimaLoft ThermoBall synthetic insulation in the collar, and 100 grams of PrimaLoft Silver Insulation Eco throughout the vamp. The sole grips icy driveways and snowy paths with IcePick, a temperature-sensitive rubber sole that contains deep lugs. 6. KEEN (#32183) melds forest-cool with ski-town chic with its new East Side Bootie (MSRP $120). These ankle-high boots are a harmonious blend of distressed leather and a textured textile upper. This lightweight lifestyle bootie prioritizes comfort with a molded PU footbed, and stitch-and-turn construction for flexibility. Also check out Keen’s Citizen Keen collection, designed for traveling adventurers.

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7. A pull-on boot made with Oboz’s (#BR403) signature BDry insulation, the Madison BDry (MSRP $150) is a fashionforward winter boot for women. Synthetic fur detailing wraps the ankle and an elasticized side panel ensures easy-on functionality. Madison also contains 200 cozy grams Thinsulate, and a specially designed insole made with wool and Mylar to retain and reflect warmth.


US MATERIALS

US MANUFAC T URING

VER 100% AMERICAN

Photo Jay Beyer

DISC

US WORKERS

BOOTH BR429

INTRODUCING FOR FALL 2016

Boise - Lightweight Ski Sock LYCRA® is a trademark of INVISTA

FEATURING COMFORT COMPRESSION USING LYCRA® FIBER

Minimize foot fatigue using the leading performance elastic fiber.

TARGETED CUSHIONING

Terry cushioning in key impact areas to improve comfort.

SEAMLESS TOE CLOSURE

Perfectly flat toe closure to eliminate bulk and reduce blisters.

MULTIPLE STYLES FOR M’S & W’S

M’s Boise

W’s Boise

Visit our booth to see entire selection of graphic ski socks.

www.farmtofeet.com


newexhibitors The orginal inspiration for Zuke’s? Why should you mow on an energy bar while your dog begs?

Zuke’s Chris Meiering on Zuke’s: “Zuke’s makes healthy, natural dog treats that help fuel a life off-leash. We were born in the outdoors and our dogs are catalysts to step outside and explore the world together.” Tell us about your favorite feature of your products. My favorite thing is to grab a bag of our treats when talking to a customer and read the ingredients out loud to them, then ask if they would prefer a “dog treat,’ or something they would find packaged in the snack aisle of the grocery store. They almost always agree the dog treats sound better. For example, we have a line of jerky products from New Zealand and the ingredient list reads: “Beef, New Zealand, Sweet Potatoes, Brown Sugar, Apple Cider Vinegar, Garlic Powder, Salt, Paprika, etc.” What were you doing before this? I had a dual career track from the first days of Zuke’s. My brother Patrick had the inspiration in 1995 and asked me to “get him on the internet.” While coding our first website in

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1996, I started a graduate program in microbiology, continuing both paths until moving over to Zuke’s full-time in 2009. Where did your inspiration come from? Z u ke ’s i s t r u ly o n e o f t h o s e entrepreneurial stories that come along once in a lifetime. In 1995, Patrick was trail running with his dog Zuke just north of Durango, Colorado, and after reaching the overlook at Elbert Creek he sat down, grabbed his energy bar and energy drink from his daypack then looked down at Zuke who had bonked and the idea lightbulb clicked on. He thought ‘why do I have an energy bar, but Zuke doesn’t?’ So he gave Zuke half of his

energy bar and weeks later had quit his job and started his new company, which at the time, we named after our first product PowerBone. A couple of years later, we changed the name of the company to Zuke’s. Why are you at Outdoor Retailer? Because the inspiration for the company came from exploring the outdoors with our dogs, we have a

Founded in 1995 / www.zukes.com / Chris Meiering, PhD, Director of Innovation, “BoneGyver” / Durango, Colorado / #BR343

special place in our hearts for OR. What has been one of your manufacturing challenges? Although our ingredients are the highest quality we are always looking for ways to improve our supply chain. One example is we are challenging our suppliers to provide GMO-free ingredients, which are established in the natural foods industry, but to a lesser extent in the pet food industry. —CAMERON MARTINDELL


Chris Daevnport truly puts his Spyder gear to the test.

Spyder Deidre Hackman and Zach Taylor on Spyder: “Pioneering its first padded ski sweater in 1978 and sponsoring the U.S. Ski Team since 1989, Spyder builds technologically advanced gear for elite athletes and modern consumers. With thoughtfully designed, purposeful collections, Spyder fuses technology, form, function and fashion. The Spyder brand is unique because it provides skiers with apparel solutions that take them from their local hill to the highest peaks in the world. If you are world class ski racer, skiing the finest resorts or pushing your limits on the highest peaks, Spyder is the brand of choice.” Tell us about your favorite feature of your products. At Spyder, we strive to build garments that drive innovation through cutting edge fabrics, activity-specific features and customized trims. The fabrics we use at Spyder are balanced. First and foremost, they are highly technical fabrics that are suited for the intended activity. Function is balanced by hand. Our fabrics work and feel amazing. We take the time to consider every detail, we are well known for customized trims, and deliver the goods. What were you doing before this? Deidre led the creative inspiration, innovation, fabrics and collection development for some iconic brands like Nike, Speedo, BEBE, Victoria’s Secret, MEXX and Disney. I also created and launched TheStyliste. com, an interactive trend/retail site covering fashion, travel and culture from around the globe. Zach was previously at SmartWool as a Product Line Manager for performance socks, apparel and accessories. Why are you at Outdoor Retailer? Spyder is at OR to tell the market about our brand and our full line, but specifically, we are excited to show the Whyte Spyder line, which is focused

on mountaineering and backcountry skiing. Inspiration for its design was created in collaboration with worldclass mountaineer Chris Davenport. Whyte Spyder is a collection of technical outerwear combined with functional layering pieces that allow the user to customize thier gear for any activity or weather condition. It’s multi-season product that is relevant all over the mountain. This season, we are expanding our Whyte Spyder line to include both men’s and women’s apparel in 2016. We feel it’s a perfect fit for OR since it is truly technical gear for use in the mountains or the street. What has been one of your manufacturing challenges? The changing production landscape in China. Skilled workers are leaving the apparel business and focusing on the opportunity in the technology sector. As they make this transition, prices for skilled labor increase. Our challenge is to find skilled labor at a fair price. —CAMERON MARTINDELL

Founded in 1978 / www.spyder. com / Deidre Hackman, SVP of Merchandising and Product Development; Zach Taylor, Merchandise Manager Men’s / Boulder, Colorado / #MR151E january 9, 2016 / day 3

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A quick preview of the hot new products that you need to see for yourself at ORWM16 3

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Mountain Hardwear’s Winter Bridger Tunic is a cozy herringbone flannel in a stylish silhouette made for a running errands around town or après-ski. Its longer length and hand-warmer pockets provide additional warmth. (MSRP $75) #26027 www.mountainhardwear.com

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Pacsafe’s lightweight, lockable, portable safe can be secured to a fixture thanks to a heavy-duty, TSA-accepted combination lock. Pacsafe’s patented 360° eXomesh locking system provides complete 360˚ slash-resistant protection against bag slashers and bag snatchers. It can also be used as a shoulder bag. (MSRP $100) #16043 www.pacsafe.com

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Camelbak’s Chute Insulated is a durable, double-wall, vacuum insulated, stainless steel bottle. Designed for rugged outdoor adventures, it’s leak-proof with a tethered cap for easy filling. It’s the perfect bottle to keep water at the end of the hike as cold as the first sip of the day. (MSRP $38) #16027 www.camelbak.com

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The Rab USA Asylum Jacket is a durable, hardwearing and very warm jacket filled with R.D.S. Certified Nikwax Hydrophobic down for cold winter days at the crag. Features include a down filled Eskimo style hood and 2 large interior mesh pockets for warming rock shoes in between routes. (MSRP $250) #20037 www.rab.equipment/us

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Cotopaxi’s Techo 3, a lightweight yet highly durable 3-person backpacking tent, has comfortable dimensions and a three-season, double-wall construction. The waterproof rainfly features welded and taped pole attachments and two vestibules that keep packs, boots and other gear out of the elements. (MSRP $279) #56 www.cotopaxi.com


Made from nature to stand up to the elements. Introducing Teflon EcoElite™. The first renewably sourced, durable water repellent finish. It’s up to three times more durable than existing non-fluorinated repellents and delivers peak performance on cottons, synthetics and blends. To protect your performance fabrics, turn to the finish that’s sourced from nature. teflon.com/ordaily

Visit us at the Outdoor Retailer Show, Booth 40044.

© 2016 The Chemours Company FC, LLC. Teflon EcoElite™ and any associated logos are trademarks or copyrights of The Chemours Company FC, LLC. Chemours™ and the Chemours Logo are trademarks of The Chemours Company.


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Be ready for winter in Oboz’s eminently practical and rugged Big Sky. Oiled full-grain leather is BDry-lined to be waterproof and 3M Thinsulate keeps feet toasty. Big Sky features Oboz’s BFit Thermal insole with heat-reflecting mylar and wool topsheet. Pull-on loops and kick-‘em-off heel ledge make quick work of getting boots on and off. (MSRP $165) #BR403 www.obozfootwear.com

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Quench your thirst for the wild with the Vapur Mossy Oak Break-Up Infinity Bottle featuring Mossy Oak’s iconic camouflage design. Bred for the outdoors with Vapur’s flexible yet durable design, this bottle is ready for any adventure and is now offered in a high capacity 1L size with Vapur MicroFilter, a chemical free filtration system for every backcountry adventure. (MSRP $49.99) #24035 www.vapur.us

heritage styling elements like suede and flannel panels. Winter can bring unpredictable weather and the Kline Falls Shirt Jacket was designed to keep you warm and looking sharp all winter long. (MSRP $98) #28011 www.columbia.com

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Canaima Outdoors’ TreePod is an easy-to-assemble hanging treehouse the kids will love. The durable one-piece fabric pod is supported with an aluminum frame and hangs from any sturdy, mature branch. Featuring a retractable ladder, mesh windows and storage pocket, the TreePod is sure to be the favorite spot in any backyard. (MSRP $325) #1 www.canaimaoutdoors.com

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The Columbia men’s Kline Falls Shirt Jacket features light body insulation and touches of outdoor

Introducing men’s & women’s active apparel for Spring 2016. Inspired by the practice. Crafted with intention.

BOOTH#

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38202


BUILT FOR COMFORT DESIGNED FOR STYLE See the New Men’s Town & Country Series at Baffin’s Booth #32093

SERIES FEATURES TEMPERATURE RATING ALL SEASON LINER Thermaplush, breathable next-to-foot comfort with removable insole BASE EVA midsole with Premium Rubber outsole

For more information please contact 1-888-BAFFINS or marketing@baffin.com

BOOTH #32093


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Sportube’s Cabin Cruiser is an airline carry-on compliant padded gear and boot bag. At a 42 L carrying capacity, it’s large enough to hold all the gear you need for a day on the mountain. It features inline skate wheels, padded electronic compartments and a detachable helmet pod. (MSRP $179.95) #BR735 www.sportube.com

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The Static V Junior features Klymit’s body-mapping technology and v-chamber design, which limits air movement and heat loss while offering a uniquely ergonomic body map optimized for performance and comfort. The pad weighs 13 oz and is great for kids as well as adults who want a shorter pad. (MSRP $49.95) #6005 www.klymit.com

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The Pieps Micro is the smallest and lightest three-antenna beacon on the market. Featuring patented sensor technology and wireless device management, it offers the performance you expect from a PIEPS avalanche transceiver and next-generation technology to improve ease of use. (MSRP N/A) #6009 www.pieps.com/en

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BioLite’s BaseLantern+ brings the smart home to the outdoors. This Bluetooth-connected lantern gives out 400 lumens of even light while charging devices for the entire family from its 24Wh/6600mAh internal battery. Connect up to eight BioLite SiteLights to light your entire campsite, and control everything from your phone via Bluetooth. (MSRP $99) #24012 www.biolitestove.com



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The Y-shaped profile on these Hagan Ski Mountaineering backcountry skis encourages powder surfing and a micro-height ABS sidewall provides excellent edge hold for all-mountain performance. Carbon layers and a paulownia core keep the surfaceto-weight ratio low at just 1200 grams in the 176cm length. The Y-Ride aims to be backcountry skiers’ go-to ski. (MSRP $800) #35076 www. haganskimountaineering.com


C O M E

S E E

U S

A T

B O O T H

# 38157

DON’T JUST WORK OUT. ROCK OUT. A FITNESS WATCH WITH HOURS OF MUSICAL MOTIVATION INSIDE. + MUSIC

ON BOARD + ACTIVITY TRACKER + GPS + HEART RATE MONITOR + MULTISPORT MODE

SPARK CARDIO + MUSIC GPS FITNESS WATCH


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The Jotunheimen Jacket, named after a mountain range in Norway, is new to Dale of Norway’s Weatherproof Collection. Designed with Dale’s new softer Knitshell fabric, a three-layer system made with water and stain repellent wool and laminated with a breathable windproof membrane. Features include detachable hood, inner cuffs, and numerous pockets. (MSRP TBD) #18043 www.daleofnorway.com

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The Durand Polar Shell WP is the newest addition to KEEN’s American Built Performance Series. Assembled with pride in Portland, Ore., this boot features the finest materials from around the world and a reinforced synthetic shell. Made with KEEN waterproofing protection, along with unbeatable traction, feet stay toasty and dry on slick, icy trails. (MSRP $180) #32183 www.keenfootwear.com

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Ideal for touring or freeriding, the Mammut Luina Tour HS Hooded Jacket uses soft and stretchy DRYtech three-layer material with two-way underarm zip ventilation for waterproof protection and temperature regulation. A detachable powder skirt, soft lycra hand gaiters, goggle wipe and internal media pocket deliver all the necessities for those big powder days. (MSRP $450) #3013 www.mammut.ch

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Brave the elements in style with the Bogs Charlie Mélange. Rebound technology offers unwavering comfort while 3mm Neo-Tech insulation and BioGrip outsole provide protection and stability in any condition. (MSRP $130) #36170 www.bogsfootwear.com

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The Farm to Feet Emeryville features one of the most popular creatures of the woods, the fox. The fox on this women’s lightweight everyday sock is joined by a falling graphic that collect at the arch that could be interpreted as leaves or snowflakes depending on the season or your mood. (MSRP $21) #BR429 www.farmtofeet.com


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Snow Angel’s top performing legging is now available in our new winter weight prints. Thermal and breathable, this legging is midrise with a key pocket. Brushed inside and out, these leggings are incredibly soft and warm. (MSRP $64) #34060 www.snowangel.com

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Perfect for snow-covered meadows or city parks, Tubbs Snowshoes’ all-new Wayfinder’s easy-to-use CustomWrap binding with Boa Closure System will get you on the trail in no time. With the heel-strap incorporated into the binding’s construction, the CustomWrap delivers a full-coverage fit with a simple click and twist. (MSRP $189.95) #35107 www.tubbssnowshoes.com

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The Women’s Duck Boot ushers in Forsake’s inaugural women’s line, developed with a women’s specific last and signature Peak-toPavement outsole. A molded leather upper replaces traditional rubber for comfort, support and three-season wearability. The Duck tackles fall and winter weather head-on with a fully waterproof/breathable internal membrane and versatile outsole. (MSRP $139.95) #BR818 www.forsake.com

come visit us at

BOOTH #28010

we love the outdoorS january 9, 2016 / day 3

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The High Sierra Belden Backpack has the kitchen sink, the stove, and the dishwasher all packed into one. With two laptop compartments, it’s built for the business traveler who also likes to venture out and sneak in a quick hike. The laptop sleeve doubles as a hydration compartment. (MSRP $129) #26041 www.highsierra.com

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LEKI’s new Trigger S Vertical system allows you to easily click in and out of the pole with the Dynema connection loop on the breathable, waterproof glove. The Flexband enables variable gripping/palming without having to click out of the grip first. The Tour Plus S glove features an integrated storable over-mitt. (MSRP $119) #30019E www.leki.com

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The Red Fox Down Shell II Jacket is equipped with Gore-tex Thermium to stop convective heat loss while venting excess moisture. PrimaLoft Gold insulation adds extra warmth. Other features include a helmet-compatible hood, short harness-compatible silhouette, underarm vents, chin guard and high-reach underarm gusset and pre-shaped sleeves for good range of motion. (MSRP N/A) #33041 www.gore-tex.com

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The Sunski Foothills introduce a bold new design that captures the spirit of the mountains and the style of the city all in one. Featuring polarized lenses, lightweight frames, and an incredible price, the Foothills keep you looking good no matter where life’s adventures take you next. (MSRP $55) #158 wwwsunskis.com

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Topo Athletic brings eVent Fabrics’ new, patented DVdryLT footwear technology to market in the Hydroventure trail shoe. DVdryLT dramatically increases breathability due to a new waterproof and air permeable direct venting membrane developed specifically for lightweight shoes. In DVdryLT construction, the laminate actually becomes the upper, eliminating processes and layers, reducing weight and advancing breathability. (MSRP $130) #155-313 www.eventfabrics.com


GET A GRIP ON WINTER Warm and fleecy, our new easy-on Glava offers 3-season style. With a 50% recycled rubber outsole, the boot features our patented BUGweb ® technology—removable studs for the surest footing on snow, ice, and slick pavement. See all our new traction products at icebug.com/us. BECOME AN ICEBUG DEALER: INFO@ICEBUGINC.COM • 855.201.7694

Learn more about 3-season traction. Visit us at OR, booth 23013.

GLAVA BUGweb • MSRP $189.95


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Icebreaker’s Nomad delivers style and comfort in the coldest conditions. The sleeves, hood and pockets have wool crepe, and the body has MerinoLOFT insulation with a 100 percent DWR-treated recycled polyester outer. It’s lined with merino flannel and has cozy hand pockets, a longer length and drawcords at the bottom and hood. (MSRP $300) #32085 www.icebreaker.com/en/home

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Crazy Creek’s lightest most packable chair now comes in a new Plum/Grey color combo. Weighing only 21oz., this comfortable chair rolls-up to four inches in diameter for ultra-light, ultra-easy carrying. Includes handy attached roll-up strap and convenient hanging loop – just clip to your pack and go. (MSRP $53.50) #6001 www.crazycreek.com

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Stonewear’s Lunar stretch tights are perfect for your most challenging asanas and workout moves, and as a stylish layering piece when temperatures drop. Fast drying, ultra-soft Precis Stretch fabric smoothes and flatters curves with contrasting Spacer fabric in the knees and lower back for added support, comfort and breathability. (MSRP $82) #6042 www.stoneweardesigns.com

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The Gordini DT Leather Glove & DT Leather Mitt both have a full sheepskin leather outer shell for ultimate protection and a sleek design. Made with DownTek Water Repellent Down to shield, DownTek 800 fill power for warmth, and durable woven nylon shell with genuine sheepskin strategically placed for enhanced protection and reinforcement. (MSRP $140) #2055 www.gordini.com

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Yeti’s Rambler Bottles can go wherever ice cold or piping hot beverages are needed. With Over the Nose technology, they’re easy to load, drink and clean. With TripleHaul caps, they’re leakproof with comfortable grips. Each bottle is made with 18/8 stainless steel, double wall vacuum insulation and No Sweat Design. (MSRP $39.99 - $89.99) #12015 www.yeticoolers.com


EXPLORE THE NEW AMERICAN

ORIGINAL COLLECTION

THE NE W

CROSS OVER I S HE R E .

With style that crosses over from the pavement to the path, you’ll always be dressed for adventure when you wear AXT.®

CUSHIONED SOLE ADDS COMFORT

REINFORCED TO LAST LONGER

SEE FOR YOURSELF

BOOTH #23043 FOXSOX.COM 800-247-1815


Q&A

Greg Thomsen, Managing Director adidas Outdoor USA

Greg Thomsen

She’s this world-class mountaineer, but she also works as a nurse in pediatric cardiology. She assists in heart transplants in remote war-torn areas. So climbing is sort of relaxation for her. Then there is Kai Lightner, coming on strong in a world that has generally been dominated by white athletes. He is just thriving and soon going to be one of the best climbers in the world.

Adidas Outdoor’s old dog believes (and supports) in the youth Greg Thomsen has been around the Outdoor Retailer block. In fact, the managing director of adidas Outdoor USA, who started in the industry when he was 19 years old, has been to every single Outdoor Retailer show, well, ever. In 1983, Wilderness Experience, the company he co-founded and ran at the time, bought the very first booth at the very first show even. These days, Thomsen’s not carping about the way things used to be at all. Instead, he is looking to those kids who are who he used to be, encouraging adidas to invest in young athletes and market to young demographics. It’s working. WHY IS IT SO IMPORTANT FOR ADIDAS OUTDOOR TO SUPPORT ATHLETES AND YOUNG ATHLETES?

 Adidas started as an athlete’s brand back when Adi Dassler started making track shoes for people like Jesse Owens. Its focus is on helping athletes perform better, and in Outdoor, especially in the U.S., we wanted to cater to nextgeneration outdoor athletes. Most

established brands are more about adventure, but for this next generation of outdoor athletes there is a bigger focus on training, on the gym. Then they start to go out and climb and explore after finding this foundation both physically and mentally. Climbing is a growing action sport. People are gravitated to it. They want to learn more about it. Our athletes are promoting that lifestyle. We

think it’s a perfect fit. While we have done a lot with highlevel athletes, we are also trying to show all of our athletes that they can make a living in the industry beyond climbing. We hire them for trade show events, to the work the booth and set up. We send them to clinics at gyms to earn money. They are starting to learn that there are openings beyond being a professional athlete. We are giving them an opportunity to grow into the industry. CAN YOU TELL US ABOUT SOME ATHLETES WHO REALLY WOW YOU?

 There are so many. Libby Sauter stands out. She holds a speed record on The Nose with Mayan Smith-Gobat.

DO YOU SEE A BRIGHT FUTURE FOR THE OUTDOOR INDUSTRY?

 I think the outdoor sports market is going to continue to grow and that we will see a big spike like we did in the 1970s. I’m super excited about it. There’s an energy level now that I have not seen in the past 10 years, at least. So much access to social media and so many new climbing gyms opening is going to grow the market. I am very bullish on that. It is going to open up a much greater level of diversity in the outdoor world. If we can help promote this next generation in the gym, and then get them to make the natural progression to taking it outside, I think we really change the industry.

I FOUND THE PERFECT SOCK EXPLORING, SEARCHING, TESTING FOR OVER 30 YEARS

FROM EARLY SKI RACING TO LEADING THE MERINO WOOL REVOLUTION

Committed.

IT’S HERE, IN BETWEEN THE LINES, IN THE DETAILS. THE PERFECT SOCK.

The outdoor industry thrives on innovation and for 20 years, we've been leading the way.

DESIGNED IN THE ROCKIES • MADE IN USA • GUARANTEED FOR LIFE

Whether it's mentoring, research, or sharing best practices, we are your partner in business sustainability through workplace equity.

Quick dry technology now exclusively available on Point6 merino socks.

Learn more at BR503 point6.com

Outdoor Industries Women’s Coalition

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Join at oiwc.org.


Wear More.Wash More. Wash Less

®

Polygiene Odor Control Technology

“And because I will need to wash it less often, I will reduce this top’s eco-footprint—a winwin for the planet and me.” —The Campsite Blog, Dec 2014

GOOD FOR THE PLANET · GOOD FOR THE CONSUMER · GOOD FOR YOUR BRAND Polygiene Odor Control Technology is a durable, effective and sustainable textile treatment that uses naturally occurring silver salt to stop the growth of odor-causing bacteria. The result? You can wear more and wash less.

A CLIMATE-SMART APPROACH Up to 2/3 of a garment’s environmental impact occurs during consumer use—Polygiene’s unique odor-control technology allows users to wear garments longer, cutting down on the water and energy use associated with washing and drastically reducing the garment’s carbon footprint.

2/3 MEET US AT OR W M 2016 BOOTH 40051 polygiene.com


OutdoorRetailer

WHERE AM I?

Winter Market Tradeshow

All Mountain Demo

January 7-10, 2016 • Salt Lake City, UT

January 6, 2016 • Solitude Mountain Resort, UT Note: This map is not to scale

ENERGY SOLUTIONS ARENA

13

WEST ENTRANCE

1

RADISSON

7 5

6

NORTH ENTRANCE

1

4 9 10

SALT PALACE CONVENTION CENTER

13

ABRAVANEL HALL

3

UTAH MUSEUM OF CONTEMPORARY ART

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12

REGISTRATION BADGE HOLDER PICKUP

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OU@OR EDUCATION*

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FASHION SHOW* INDUSTRY PARTY* OUTDOOR INSPIRATION AWARDS*

2

CITY CREEK CENTER

EAST ENTRANCE

MARRIOTT

SOUTH ENTRANCE

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4

THE CAMP (Formerly New Product Zone)

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TREND + DESIGN CENTER

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SHUTTLES

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VENTURE OUT

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PRESS ROOM

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PARKING

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THE CAFÉ ON THE MEZZ

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RETAILER LOUNGE

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YOGA WELLNESS STUDIO

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ONLINE LOUNGE

* See show schedule of events for dates & times


NEW Aegis Excalibur inhibits and captures odors ™

SLEDDING WITH THE KIDS PACIFIC COAST TRAIL HIKE

CAMPING TRIP IN THE SIERRAS MOUNTAIN CABIN WEEKEND WITH FRIENDS BACKPACKING

STAY ODOR FREE Wherever adventure takes you... Find out more at booth 155-406 www.microban.com Microban® antimicrobial technologies are designed to keep textiles fresher by inhibiting the growth of odors caused by bacteria, mold and mildew. ©2015 All Rights Reserved. MICROBAN is a registered trademark of Microban Products Company


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Te m pl e

Airport Line $2.50 one-way to downtown

Sq ua re

(S al tP al ac e

C .C .)

OutdoorRetailer


restaurant guide

Eat up

Some of Salt Lake City’s best places to eat & drink

Don’t get ‘hangry’ at Outdoor Retailer. We’ve scoured Yelp, Urbanspoon, TripAdvisor and Zagat to find the highest-rated restaurants and bars to help keep you well fed and hydrated.

American (New)

Belgian

Bambara Restaurant 202 S Main St. 801-363-5454 $$$ Bistro 222 222 S Main St. 801-456-0347 $$ Copper Onion 111 E Broadway 801-355-3282 $$ Caffé Niche 779 E 300 S 801-433-3380 $$ Em’s Restaurant 271 N Center St. 801-596-0566 $$ Forage 370 E 900 S 801-708-7834 $$$$ Garden Café 555 S Main St. 801-258-6708 $$$ Grand America Hotel 555 S Main St. 800-304-8696 $$$ Pago 878 S 900 E 801-532-0777 $$$ Pallet 237 S 400 W 801-935-4431 $$ Tin Angel Café 365 W 400 S 801-328-4155 $$

Bruges Waffles and Frites 336 W Broadway 801-363-4444 $

Asian Fusion Asia Palace 1446 S State St. 801-485-1646 $ J. Wong’s Asian Bistro 163 W 200 S 801-350-0888 $$ Sapa Sushi Bar and Asian Grill 722 S State St. 801-363-7272 $$ Zao Asian Cafe 639 E 400 S 801-595-1234 $

Barbeque Kaiser’s Bar-B-Q 962 S 300 W 801-355-0499 $$ R&R BBQ 307 W 600 S 801-364-0443 $$

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Breakfast/Brunch Alchemy Coffee 390 E 1700 S 801-322-0735 $ Eggs in the City 1675 E 1300 S 801-581-0809 $$ Park Café 604 E 1300 S 801-487-1670 $ Penny Ann’s Café 1810 S Main St. 801-935-4760 $ Pig & A Jelly Jar 401 E 900 S 385-202-7366 $ Rye 239 S 500 E 801-364-4655 $$ Straw Market 390 4th Ave. 801-935-4420 $$

Breweries Epic Brewing Co. 825 S State St. 801-906-0123 $$ Red Rock Brewing Co. 254 S 200 W 801-521-7446 $$ Squatters Pub Brewery 147 W Broadway 801-363-2739 $$ Uinta Brewing Co. 1722 Fremont Dr. 801-467-0909 $$

Burgers Crown Burger 377 E 200 S 801-532-1155 $ Lucky 13 135 W 1300 S 801-487-4418 $$ Rich’s Burgers & Grub 30 E Broadway 801-355-0667 $

Cajun/Creole The Bayou 645 S State St. 801-961-8400 $$

Chinese Café Anh Hong 1465 S State St. 801-486-1912 $ Chef Gao 488 E 100 S 801-363-8833 $$ Mom’s Kitchen 2233 S State St. 801-486-0092 $$ Red House 1465 S State St. 801-821-3622 $

Deli Even Stevens 200 S 414 E 385-355-9105 $ Moochie’s Meatballs and More 232 E 800 S 801-596-1350 $ Robin’s Nest 311 S Main St. 801-466-6378 $ Siegfried’s Delicatessen 20 W 200 S 801-355-3891 $ Toasters 151 W 200 S 801-328-2928 $ Tony Caputo’s Market & Deli 314 W 300 S 801-531-8669 $$

Ethiopian Mahider Ethiopian Restaurant 1465 S State St. 801-975-1111 $

Food Trucks Bento Various locations Bentotruck.com $ Chow Truck Various locations Chowtruck.com $

Himalayan/Nepalese Himalayan Kitchen 360 S State St. 801-328-2077 $$

Italian Caffé Molise 55 W 100 S 801-364-8833 $$ Café Trio 680 S 900 E 801-533-8746 $$

Cucina Toscana 307 Pierpont Ave. 801-328-3463 $$$ Faustina 454 E 300 S 801-746-4441 $$ Stoneground Kitchen 249 E 400 S 801-364-1368 $$ Valter’s Osteria 173 W Broadway 801-521-4563 $$$$ Vinto 418 E 200 S 801-539-9999 $$

Indian Kathmandu 212 S 700 E 801-355-0454 $$ Saffron Valley East India Cafe 26 E St. 801-203-3325 $$

Japanese/Sushi Kyoto Japanese Restaurant 1080 E 1300 S 801-407-3525 $$ Naked Fish Japanese Bistro 67 W 100 S 801-595-8888 $$$ Takashi 18 W Market St. 801-519-9595 $$$

Middle Eastern Curry Fried Chicken 660 S State St. 801-924-9188 $ Curry N’ Kabobs 268 S Main St. 801-363-0300 $ Mazza 912 E 900 S 801-521-4572 $$

Pizza From Scratch 62 E Gallivan Ave. 801-961-9000 $$ Pie Hole 344 S State St. 801-359-4653 $ Rusted Sun Pizzeria 2010 S State St. 801-483-2120 $ Settebello Pizzeria Napoletana 260 S 200 W 801-322-3556 $$ Stoneground 249 E 400 S 801-364-1368 $$ The Pie Pizzeria 1320 E 200 S 801-582-5700 $$

Thai

Atlantic Café & Market 325 S Main St. 801-524-9900 $$ Eva 317 S Main St. 801-359-8447 $$

Chanon Thai Café 278 E 900 S 801-532-1177 $$ Ekamai Thai 1405 E 2100 S 801-906-0908 $$ My Thai Asian Cuisine 1425 S 300 W 801-505-4999 $

Mexican

Vegetarian/Vegan

Alberto’s Mexican Food 511 S 300 W 801-531-0411 $ Chungas 180 S 900 W 801-953-1840 $ Frida Bistro 545 W 700 S 801-983-6692 $$$ Red Iguana 736 W N Temple 801-322-1489 $$ Red Iguana 2 866 W S Temple 801-214-6050 $$

Frisch Compassionate Eatery 779 S 500 E 801-532-2216 $ Sage’s Café 234 W 900 S 801-322-3790 $$

Mediterranean

Vietnamese La-Cai Noodle House 961 S State St. 801-322-3590 $$ Pho Tay Ho 1766 S Main St. 801-466-3650 $


Inside Dish

Wondering how to best navigate the food and drink scene in this city? We asked Salt Lake City locals in the outdoor industry for their dining recommendations.

Lin Alder Adventure wedding photographer, energy efficiency consultant www.loveadventureweddings.com “Head to Scratch in the Gallivan Center. They have awesome wood-fired pizzas in a modern ambiance — but you have to get one of their wood-fired bread boards as a side order. For dinner, try Taqueria 27, which is downtown. They have incredible salsas and the menu changes from week to week. It’s alway fresh. They are locally owned, and they are not afraid to get creative with flavor. For sandwich shops, head to Even Stevens, which has several locations downtown. They serve up fresh, handmade, tasty sandwiches, and for every sandwich you buy, they provide another sandwich to a local food bank. So, you eat and someone in need eats, too. Or try Oh Mai. It’s a Vietnamese sandwich shop. I love the tofu lemongrass bahn mi, which is spicy but so tasty. Plus, they are fast (and cheap). Go once and you will keep coming back.”

CELEBRATION YEAR YEAR

CELEBRATION CELEBRATION

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OutdoorRetailer

Outdoor Retailer Winter Market 2016 Attendance Guidelines

Registration Hours

Only qualified members of the trade are invited to attend.

Tuesday, Jan. 5 7 a.m. – 6 p.m. Wednesday, Jan. 6 7 a.m. – 6 p.m. Thursday, Jan. 7 8 a.m. – 6 p.m. Friday, Jan. 8 8 a.m. – 6 p.m. Saturday, Jan. 9 8 a.m. – 6 p.m. Sunday, Jan. 10 8 a.m. – 2 p.m.

Tradeshow Thursday, Jan. 7 - Saturday, Jan. 9 9 a.m. – 6 p.m. Sunday, Jan. 10 9 a.m. – 3 p.m.

Exhibit Hall Salt Palace Convention Center 100 South West Temple Salt Lake City, Utah, 84101

Parking Underground parking is available for $10 per day. The entrances are located on 200 South/200 West and 300 West/90 South. Additional parking is located across the street from the Salt Palace Convention Center at City Creek Mall.

ISPO Online Lounge Located on the upper level concourse of the South Lobby Open daily before and during show hours. The Online Lounge will also be fully operational on the day before the show opens (Day Zero) and during the last day of set-up for all exhibitors.

Business Center The Business Center is located on the upper concourse in the northeast corner of the building.

Show Management Office

No Photos

Paperless Press Room

Unauthorized photography is not permitted. Photo files and/or devices may be confiscated and your badge will be revoked for the current and all future shows if an infraction occurs. Call 801-534-4705 to report name and company on badge, if possible. Approved media photographers will have a flag on their badge to help easily identify them.

Located in MR 254 C

Registration Now there are more full registration locations to serve you: West Entrance (across from Energy Solutions Arena) East Entrance (across from the Marriott City Creek) Badge printing only (approved, preregistered): North Entrance (near the Radisson) South Entrance (across from Holiday Inn Express)

Located in MR 257

The Retailer Lounge Located in MR 254 B Overlooking the show floor, the Retailer Lounge is a quiet respite from everything going on below. Open to retailers and reps only, the Retailer Lounge will have plenty of seating, free WiFi, charging stations, refreshments and — above all else — quiet. Located just beyond the Business Center.

Children at Outdoor Retailer Children are welcome on the show floor during show hours only. All children must be registered as guests with Outdoor Retailer and they must be accompanied by an adult at all times. Childcare is not provided. Children under the age of 16 are not allowed on the show floor during move-in and/or move-out.

First Aid and Mother’s Room Medical staff will be located near

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MR 150 (located under the triple escalator) to treat minor health problems such as blisters, headaches, hangovers, etc. A Mothers Room is located in the same area.

Dogs at Outdoor Retailer We encourage you to use the awardwinning facility Camp Bark-a-Lot (www.campbarkalot.com). If you are planning to bring your dog to the show, please be sure to follow these simple rules: ➞ Animals are not allowed on the show floor during move-in/-out. ➞ Register your dog at the registration counter at the East entrance. ➞ Sign a waiver agreeing to the rules and requirements. ➞ Make sure to walk your dog outside regularly to avoid any accidents. ➞ If an accident does occur, please notify Show Management immediately in MR 257 or call 801-534-4705.

Transportation There are a variety of transportation options available. The TRAX line runs directly from the airport to downtown Salt Lake, Uber and Lyft are widely available, and Salt Lake has three private taxicab companies and many private car and shuttle services.

Shuttle Service Shuttles will run to and from select hotels and the Salt Palace Convention Center every 15 (from downtown and airport areas) to 30 to 40 minutes (from Sandy) from 7:30 a.m. to 11 a.m. Afternoon/evening shuttles run continuously as needed during the times indicated below. Shuttles will pick up and drop off at the both the West and East entrances.

Saturday, Jan. 9 3:30 – 7 p.m. Sunday, Jan. 10 12:30 – 3 p.m. *Service from Industry Party until 8:30 p.m. For a complete list of hotels with shuttle service please visit: www.outdoorretailer.com/shuttles Sandy Hotels — use TRAX for afterhours transportation needs.

TRAX The TRAX light-rail system has service to and from the airport. Trains run from 5:30 a.m. to 11:30 p.m., every day, (see map, page 54), or find schedules and plan routes at www.rideuta.com.

Taxi Cabs Taxis are no longer regulated by the government in Salt Lake City. Please be sure to establish your cab fare before you start your ride. Utah Yellow Cab www.utahyellowcab.com • 801-783-1556 Ute Cab Co. www.utecabco.com • 801-359-7788 City Cab Co. www.citycabut.com • 801-363-5550

Ride Sharing Get the UBER app – now an option for convenient and reliable transportation in Salt Lake City. For more information please visit www. uber.com. Please note, UBER is not available from SLC Airport.

See You in Summer

FROM HOTELS: Thursday, Jan. 7 - Sunday Jan. 10 7:30 – 11 a.m.

Outdoor Retailer Summer Market will take place in Salt Lake City, Utah on the following dates:

FROM SALT PALACE: Thursday, Jan. 7 4 – 8:30 p.m.* Friday, Jan. 8 3:30 – 7 p.m.

Open Air Demo August 2, 2016 Tradeshow August 3–6, 2016


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OutdoorRetailer

Stay connected to the digital conversation @ OR

TWITTER

YOUTUBE

15,500

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7,400

21,000

@OutdoorRetailer

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@OutdoorRetailer

followers

Outdoor Retailer brings together thousands of people for a week of gear, education and entertainment in Salt Lake City. And in today’s digital world, the show’s buzz and reach isn’t limited to the confines of the Salt Palace. Thousands more join the event and stay connected year-round virtually, following the Instagram, Twitter, Facebook and YouTube feeds from Outdoor Retailer, exhibitors and media. So ready those hashtags and make sure your brand is part of the conversation:

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#ORShow – share show happenings #WeAreOutdoor – share your outdoor adventures #ORFirst – share first-time experiences at the show #ORNewbie – share newattendee experiences with a selfie #NewatOR – share new gear you see on the show floor #SinceReno – industry insider since Reno #BadAssador – Outdoor Retailer and Rep ambassadors #ORDaily – share what you read in the show’s only official news publication

Get Social @ Venture Out Relay the story of Outdoor Retailer’s fastest growing neighborhood and the hippest new styles of the season on the Outdoor Retailer social media sites. ➞ Text “ASKOR” to 66746 during show hours to get any show question immediately answered. ➞ Visit the SmartBar for help and charging stations near the Salt Palace’s East entrance, at the top of the ramp just beyond the triple escalator.

➞ Check out the digital editions of the O.R. Daily, available online every show morning at www.snewsnet. com/ordaily ➞ Scan the QR code to download the Outdoor Retailer Mobile App. Find the most up-to-date exhibitor listings, sync your calendar, navigate the show floor and post photos.

@OutdoorRetailerShow

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followers

Once downloaded, follow these steps to sync your mobile app: 1. Click the settings (gear) icon at the top of the home page. 2. Click the “Winter Market Show Planner” button. 3. Enter your badge number (located on your confirmation email, and at the show, on your badge) and last name, and select “Submit.” 4. Return to the home page and click on the “My Schedule” icon for your personal schedule to be displayed.


BOOTH #3009

BOOTH #3009

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20 OZ

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Klean’s new 20oz Vacuum Insulated Tumbler is perfect for lattes, smoothies, kombucha, Arnold Palmers, or a proper pint.

#BringYourOwn

#BringYourOwn


news

QUESTION OF THE DAY

What do you think of the new show dates?

Committed. The snow industry thrives on innovation and for 20 years, we’ve been leading the way.

“Man, it sure is early. The old schedule allowed my department to have a breather after Christmas, but launching directly into OR was a huge time commitment. It’s like getting out of the frying pan and into the fire twice.” Bill Kubilius, Dealer Sales & Service Manager at Black Diamond

Whether it’s mentoring, research, or sharing best practices, we are your partner in business sustainability through workplace equity. Join at oiwc.org. “ I didn’t even notice it. It’s earlier than a lot of people’s seasonal order deadlines, so it at least gives us a chance to see things in person before we buy.” Brandon Singer, Proprietor of The Warming Store

Outdoor Industries Women’s Coalition

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“ We come from Japan and needed to have everything done before December. That was hard.” Yasumasa Kanezaki, of Goldwin

“It’s challenging to get ready because people are taking time off for the holidays. But I do prefer right now because it doesn’t conflict with the SHOT Show.” Roxanne Alvarez, Trade Show Manager for CamelBak


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1. JanSport's iconic party rebooted at The Depot with a moving toast by president Steve Munn to Skip Yowell’s memory. Then, Canadian synth pop band Metric lifted the mood to fist-pumping cheers, with smoky lights and the sultry fizz of an angsty guitar. 2. Veronica Cox and Jeff Sermak, both of Eagle Creek, enjoyed the sounds and suds. 3. Air kisses gone wrong? No matter—new friendships were made all around the joint. 4. What’s the fun in lifting your glass if there’s nothing in it? Fortunately, the fine people from Lagunitas kept the complimentary brews flowing throughout the evening.

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Photos by Emma Light (3); Lauren Danilek

It's not just for chicken anymore.


news keep the wearer comfortable. With its design, quality and functionality, the award-winning jacket is also a highlight of the AW16 collection.

Old is New Again Jack Wolfskin returns to the show with Arctic flavor, revived interest in U.S. market  After more than five years’ hiatus away from the insanity of Salt Lake, German outdoor giant Jack Wolfskin is back at Outdoor Retailer with its distinct line of core mountain technology and resort-minded lifestyle looks. We sat down with company representative Daniel Streuber for an update. ORD: For show attendees who haven’t seen your booth here before, what’s the quick overview on your brand? Jack Wolfskin is a leading outdoor clothing company with more than 900 stores internationally, headquartered in Germany. The company ethos, upon which the creation of the products is based upon, is ‘at home outdoors.’ With an enormous respect for the diversity of nature, Jack Wolfskin makes every effort to ensure that the production

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process is as environmentally friendly as possible. The main bank of products made by Jack Wolfskin consists of outerwear, with a specific focus on jackets, trouser and footwear. ORD: Tell us about one of your favorite features in this year’s line.  O n e o f t h e m o st e xc it i n g innovations from the 2016 collection is our Micro Maxloft QMC technology. This new development is a synthetic fiber that will be used to create products that have an unbeatable heat-to-weight ratio, such as the Icy Tundra jacket, which weighs in at just 510g. Another new feature that has been developed is the Milton-Winter 2016 Tecnowool Pontetorto fabric, which combines a beautiful woolen look with high-quality performance, enhancing a jacket’s overall durability and product lifespan.

ORD: What’s new in the line over the last several years?  One of Jack Wolfskin’s best products from before has been the Texapore Downshell Tec Jacket, a high-performance waterproof jacket. Designed for winter sports, the jacket has a number of features specifically designed to suit the mountain lifestyle, including a detachable snow skirt and ski pass pocket. The jacket uses a boxwall construction, which means that the chamber walls are perforated, enabling constant air circulation to

ORD: Where did your inspiration come from for the 2016 collection? The new line offers a variety of new changes and innovations. We took inspiration from the Artic regions, drawing upon the landscape, lighting, population and colors to create a new winter collection. One of the points on which Jack Wolfskin models itself on is having a mutual respect for the environment and all living things. By taking design inspiration from the polar regions, we’ve created a new collection of products that are quintessentially Artic. ORD: Why are you at ORWM?  The Outdoor Retailer show is a chance to directly engage with U.S. retailers and enter the vast outdoor community in the U.S. From a product perspective, the show offers the chance to see upcoming trends, innovations and developments within the outdoor clothing industry. —CAMERON MARTINDELL


geartrends

Backcountry Snowboarding

ALONG FOR THE RIDE

Innovation and inspired design drives momentum in backcountry snowboarding BY MIKE HORN

1 Up And Coming, But Not Complacent Backcountry snowboarding has moved on from its makeshift era, with the exception of DIY holdouts who still insist on cutting their own boards down the middle. Voilé Sales Manager Dave Grissom believes the “gold rush” on splitboards has largely played out, and now consumers are looking for more refined products that suit their individual styles. That’s why we’re seeing new and refreshed board models year after year; manufacturers are delivering for the backcountry freestyle crowd, pow surfers and big-mountain freeriders alike.

2 Board Up Splitboards are coming in all shapes, and offerings from K2, Voilé and Rossignol reflect that trend. “We added the Joy Driver split ($1,000) to kit out those who want a bigger mountain board with some power and drive,” says K2 Global Brand Director Hunter Waldron. “On the other end of the spectrum, there are a lot of splitboarders looking to get surfy in fresh snow, so the Split Bean is perfect for them.” What Rossignol’s XV MagTek splitboard ($650) brings to the mountains isn’t new per se, but it is highly evolved. “This is Xavier De Le Rue's signature splitboard,” says Rossignol Snowboard Division Manager Tom Lebsack. “If you don't know who he is, this probably isn't the right split setup for you. It is made for a hard-charging rider.”

Baby, it’s cold outside. Warm up with Vapur After Hours at Booth #24035.

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geartrends

backcountry snowboarding

3 Faster. Stronger. Lighter. Voilé’s new Speed Rail splitboard binding ($350) was designed to simplify and speed up transitions between tour and ride modes. Instead of the removable pin serving as a touring axle and lock-off in ride mode, the touring axle is built into the binding itself, and mounts to brackets attached to the board. According to Grissom, the new design (based off K2’s Quicker technology) is “simple, stable and reduces the fiddle factor.” “It’s all about speeding up the transitions,” Grissom says. The tried-and-true Light Rail splitboard binding will still be available for 201617 as well.

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Layers of Protection

Not all backcountry missions merit carrying a large-volume pack. For ventures just outside the gates and other local stashes, a vest may be all you need. The Poacher RAS Vest from Dakine ($185) holds all the backcountry essentials, and then goes next level by integrating Mammut’s removable airbag system. It offers vertical snowboard carry and diagonal ski carry, has a hydration sleeve, tool pockets, internal skins pocket and a bunch more useful storage.

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Heel-to-Toe Innovation

Until recently, there were no boots designed specifically for backcountry snowboarding. K2’s new Aspect boot ($480) is built heel-to-toe for mountaineering; it has a specially designed, crampon-compatible Vibram outsole and extra supportive build for precision and power. “We designed it specifically for mountaineering, but it is still thin enough to maintain board feel and the comfortable walkability of a snowboard boot,” says K2 Global Brand Director Hunter Waldron. “We know there are riders out there that sit right in between a mountaineering and a snowboarding boot need,” Waldron continues. “The places they are going and climbing gear they are using call for some specific features, but they still wanted to keep it real as far as a snowboarding boot. So that is what we did.”

View the

New ColleCtioN at Booth 30178w

o r c o n t a c t u s a t t: 64 6 7 1 0 4 5 0 4 e: usa.showroom@∆oules.com

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Ask, and Ye Shall Receive The secrets of successful crowdfunding, revealed  Kickstarter and other crowdfunding sites can bring significant financial resources to entrepreneurs very quickly, a boon for those who lack adequate seed capital. But generating funds in what’s become a very crowded fundraising market is not a simple endeavor, says the founder of one company that’s made it big on Kickstarter more than once. “All of the things that make a successful crowdfunded company are the exact same things that make a successful regular company,” said Peter Dering, founder of Peak Design, which makes bags and clips for cameras and photo accessories. “Kickstarter is simply an amplification mechanism.” That wisdom is what Dering, who has raised millions on the platform, calls the “boring secret.” Part of what makes Kickstarter an excellent vehicle for fundraising—and later, a great marketing tool—is the fierce loyalty companies develop through sharing their story. At “Kickstarted: Building an outdoor gear brand from scratch through crowdfunding,” Dering showed the Kickstarter video for Peak Design’s most recent campaign. In it, the product isn’t introduced for 90 seconds, which is risky. It’s no secret how short our attention spans have become. But it worked. Backers contributed nearly $4.9 million to fund the Everyday Messenger Bag in less than two months. The original funding goal was $100,000. Aside from a few small loans, Peak Design hasn’t needed any investors. But raising the money isn’t where the work stops. It’s vital to deliver on product promises in a timely manner, and it’s easy to get behind. Small, new companies must have manufacturing ready to go before the campaign starts, Dering said. Backers will start to see your company as disingenuous if you can’t deliver on promises, and consumers are accustomed to almost-instant satisfaction. “This shit is hard,” Dering said. “Do not underestimate the complications.” In the end, success hinges on having a wellplanned, well-executed campaign, a product that solves a problem and authenticity as a brand. “The same things that make you an interesting person to talk to at a party are the same things that will make you an interesting communicator during a campaign,” Dering said.

The Evolution Bra from Knixwear raised $1.3 million in crowdfunding.

Crowdfunded and growing

Two exhibitors who’ve harnessed the power of free money  Knix Wear (#BR342) has completed three successful campaigns for underwear. The most recent, a Kickstarter seeking $30,000 to fund the Evolution Seam-Free Bonded Bra, raised $1.3 million, shattering founder Joanna Griffiths’ expectations. Going viral certainly has an aspect of luck to it, Griffiths said, but part of what can make a campaign take off is having a solid product that appeals to the masses. Campaigns are usually made in the first 48 hours, she said. Knix Wear previously had used Indiegogo to fund underwear campaigns, and switched to Kickstarter to bring their loyal followers to a bigger audience. Months before launching the campaign, the brand made a massive marketing push to make sure customers were excited and ready and waiting to fund it as soon as it went live. Sites like Kickstarter allow brands to keep in touch with their followers, which is critical. They

build strong, loyal customer bases, and provide a great deal of customer information, which has been vital to Knix Wear. They had 2,000 backers they could use as a sample to predict what their size and color distribution should be, so they didn’t waste money on product or materials they didn’t need. “There are so many reasons I love crowdfunding, and it has nothing to do with the money,” Griffiths said. TreePod (#1) just barely met its Kickstarter goal of $50,000 to fund hanging treehouses just before Christmas. It was a tough time of year for a 30-day campaign, said Jaime Pletcher, marketing and events director, but they wanted to be sure they had products ready to ship for spring. They met the goal with $7 to spare, and have since heard lots of feedback from people who were sad they missed the campaign and weren’t able to fund it.

—KASSONDRA CLOOS

KICKSTARTER 101 5 secrets for successful crowdfunding

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Plan ahead. Don’t let the crowdfunding campaign be the first thing people hear about you. You want people to be excited to fund you long before the campaign opens, so promote your plan well in advance.

Keep your backers informed. Don’t go dark after the campaign ends. People want to know where their products are and what’s happening with their money.

Use your own social circles to your advantage. Before you launch a campaign, ask your smart friends if they think you have a good idea. Get their honest feedback. Then be sure to keep your friends and family in the loop.

Have a fulfillment plan. Do not go into this if you don’t know how you’re going to deliver on the product. Do your research, and have a manufacturing plan. Be ready to go once you’re funded.

Use data. Especially with clothing, customer data can be incredibly useful. Use it to gauge quantities of colors and sizes, and listen to what your backers are saying. Chances are, they might come up with your next big idea for you.


January 6, 2015 • Solitude Mountain Resort, Utah

Ready for 100

that depend on the revenue. So the challenge starts with acknowledging that reality, then finding ways to address it and transition. The Sierra Club isn’t advocating that we stop all fossil fuel extraction. What we are saying is we have to reduce, and we need to do it over the next couple decades. So we need to find a way to grow those sectors of the economy like clean energy and outdoor recreation that promote good jobs without degrading our environment.

Executive director Michael Brune previews the Sierra Club’s Solitude ambitious campaign to promote clean energy ENTRY 3 NORDIC

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number two in greenhouse gas emissions, and it’s holding our country back in terms of health, fighting climate change and promoting clean energy. Since we started the campaign, we have been a part of a coalition of hundreds of groups. We’ve helped shut down 225 out of 530 of coal plants, and we’ve stopped 200 new ones from being built. Our goal is to replace coal completely with clean energy, then phase out gas as well. It’s the largest thing the Sierra Club has ever done. What we’re moving toward is 100-percent clean energy. Later this month, we’re launching “Ready for 100,” an initiative to get 100 cities, 100 companies and 100 universities to go APEX EXPRESS to 100-percent clean energy.

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What struck Michael Brune as he walked OR’s aisles for the first time is how the NGO community and the people who work in the industry have become nearly indistinguishable here. Their shared values are more intertwined than any he’s seen in 20 years. “It’s almost embarrassing to me that I haven’t been here every year since I’ve been with the Sierra Club,” he said, 2 “because it is a natural place for an activist to be.” TO NW

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What issues have you come to discuss?  Conservation and climate, how Sierra Club members and other environmental activists engage with the outdoor community, national monuments, ENTRYenergy, 2 clean wilderness training, getting more VILLAGE people outside and having fun, and getting young people and more people of color in the outdoors. BI G COTT ON W OO D CA N Y

What will it mean for our quality of life if we keep more coal, oil and gas reserves in the ground? If we’re honest with ourselves, as people who care about the environment, we know that most of our economyREisSSbased on fossil fuels. We have to figure MOONBEAM EXP out how to deal with that knowing that there are tens of thousands of people who have jobs in the oil and gas industries, and there are many communities

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Do you feel like the environmental movement is ready to make radical choices? First, there’s the reality that this is what we have to do. If we want to keep [global average temperature increases] below 3.6F, we’re not going to be able to burn three-quarters of the oil, gas and coal that has already been identified. It’s also true that our whole global economic system has been based not just on fossil fuels, but on the notion that you take your natural resources and convert them into wealth. So what has to be done is a departure from how civilization has been developing for a couple hundred years now. It shouldn’t be that daunting, because the solutions to climate change—clean energy, mostly—are now often cheaper than the problem. What advocates are calling for isn’t that we want to stop all oil, goal and gas drilling by next Thursday. We’re just saying, don’t make the problem any worse. —ELIZABETH MILLER

Solitude Mountain Resort

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Q&A

Majka Burhardt, climber, filmmaker and conservationist

Majka Burhardt

How do we activate all of our passions in a meaningful way? Majka Burhardt is certainly an top-notch climber. But she considers climbing a vehicle to activate her other passions: writing, filmmaking in Africa, conservation, motivational speaking and coffee. She’s the author of Coffee Story: Ethiopia and Vertical Ethiopia: Climbing toward Possibility in the Horn of Africa, as well as the executive producer of the film Waypoint Namibia. But her newest project, Legado (the Portuguese word for legacy), reaches even higher. The first phase of that venture combines a climbing expedition on Namuli, Mozambique’s second-highest mountain, with scientific research, conservation and community involvement. The project is documented in the film Namuli, which debuts at Patagonia stores in March. Oh, and she is pregnant with twins. WHY DID YOU CHOOSE TO FOCUS THIS PROJECT AROUND THE MOUNTAIN NAMULI?

 The climbing, of course. It has a beautiful 2,000-foot granite face. I kept seeing photos of the granite there, and I wanted to do weird stuff on granite, so I became intrigued. But once I started learning more about the mountain, I realized it was vegetated. So I decided we should bring scientists along, because I didn’t want to climb it just to climb it. It’s great to find new ways that scientists are activating this stuff. None of the scientists who came with us had gone climbing before, so we taught them how to move and dress appropriately. AND WHY IS NAMULI SO IMPORTANT TO SCIENTISTS?

 Millions of years ago, these arcs of mountains from Saudi Arabia to South Africa were connected by rainforest. Species moved between them. Then natural climate change created the

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surrounding savanna, and now you have incredible endemism in these mountains because each species evolved uniquely to its mountain. Namuli is an under-studied place. When we surveyed the mountain and talked to the scientific community, they said it had amazing scientific study potential but no one was doing anything about it. WHY NOT?

 It’s too hard to work there. It’s too remote. It’s too hard to get to. The rainy season comes in and it wipes out all the bridges, the roads, the footpaths. It’s so remote that no big conservation organization wanted to partner with us, but we decided to do it anyway. And now, the World Bank approached us to fund our next phase. We have staying power. A lot of times it’s a lot easier to go to a park that is already created, but if you go to these remote, isolated mountains, it’s harder to get attention. But they need attention and I think

that’s the new model for grassroots conservation in Africa. I want to send the message that conservation is not isolated, it’s all integrated. IS IT TOUGH TO COMBINE CLIMBING WITH LARGER SOCIAL AND CONSERVATION PROJECTS LIKE THIS?

 Sometimes you can stretch yourself too far and it’s BS, but, for me, if I am going to Mozambique—the third-poorest country in the world that has just come out of a war for independence followed by a civil war—I don’t want to go there and just climb and take a couple of photos. I want to have a deeper conversation. The saving grace on this initiative was that I kept making it bigger. We wanted more than “We are just going to climb” or “We are just going to climb and find new species.” I decided to bring in a conservation component and make a film and involve volunteers. That expansiveness has made it engaging.

WAS IT IMPORTANT THAT WOMEN WERE IN CHARGE?

 I love climbing with women. In Namuli, we have a story about Kate Rutherford and myself climbing, and our head scientist is a woman, so I’m proud of that. I am also learning how to do it sensitively. It’s fascinating to know you represent women in a country that has very different expectations. AND HOW DOES ALL OF THIS COME TOGETHER IN THE FILM?

 The film is about what happens if we go big in the world. How do you take all of your passions and bring them to bear in your life in a meaningful way? And that’s played out climbing on this mountain called Namuli in Mozambique. I hope that everyone who sees it remembers Namuli is an amazing place but, more than that, I want to send the message that if you take yourself and everything you care about, can you activate yourself in the world?


@theshow education, seminars & zone activities

Dig into our highlights of Winter Market’s events, education and more

events, contests & happy I N T R O D U C I N G L I F E S T R AW S T E E L hours VENTURE OUT HAPPY HOUR 4:30 – 6 pm Venture Out Zone Come mingle and enjoy a free beer!

SEEKING INNOVATIVE RETAILERS!

TH N E XSTORE T E VO L U T I O N I N P E R S O N A L WAT E R F I LT R AT I O N ISEYOUR CONNECTING WITH

OIWC'S KEYNOTE PRESENTATION AND LEADERSHIP AWARDS 7 – 9 am Marriott Downtown Speaker: Sally McCoy, CEO and GM, CamelBak Sally McCoy will be the featured speaker at OIWC's Keynote Presentation. The focus of the session is to explore solutions that move the active outdoor industry toward greater leadership diversity and inclusion. HANGOVER BREAKFAST 9 – 10 am Venture Out Zone We know the show is not all work and no play. You’ve been to the business breakfasts and industry parties two days in a row. If you are feeling a bit slow that Day 3 morning and still seeking a free meal and a chance to connect, come by Venture Out for a good cup of coffee and some calories to chase away the prior night's activities. CROWDFUNDING THE RETAIL FUTURE 10 – 11 am Venture Out Zone Kickstarter, IndiGoGo, CrowdRise. There are lots of new ways to raise money and awareness for your brand idea. How does this upset the retail model and how can this market shift be leveraged to all aspects of

consumer engagement? (See page 84 for more ideas.) THE SHMOOZ 11 am – 2 pm The Shmooz is Malakye .com's version of a Career Fair and Professional Networking Event. The Shmooz features leading employers from the lifestyle-driven industries and is well-known for bringing together some of the most coveted brands in the industries to meet enthusiastic jobseekers with both the skill sets and mind-set that would make them excellent candidates for positions within these unique organizations.

about what is happening around the industry to promote a consistent safety message. Learn how your company can get involved.

CUSTOMERS IN A 82 | LEARN MORE: LIFESTRAW.COM VISIT US: BOOTH UNIQUE WAY? TELL US YOUR STORY AT SNEWSEDIT@ AIMMEDIA.COM.

BEGIN AND END YOUR DAY WITH US 8 – 9:30 am, 5:30 – 7 pm

#MR150F Please join us, Noble Biomaterials/X-STATIC,

NOT ALL DESIGN DEPARTMENTS ARE CREATED EQUAL 2 – 3 pm Trend + Design Center (#155-501) Reflect on the pros and cons of working in design departments from large multimilliondollar companies to small grassroots startups. Analyze which process fits my life goals, skill sets and passions best. HAPPY HOUR WITH THE AVALANCHE PROJECT: KEEPING BACKCOUNTRY RIDERS ALIVE 4:30 – 6 pm The Camp (#36112) Retailers and manufacturers talk january 9, 2016 / day 3

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CHILL ZONE

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8 January 6, 2015 • Solitude Mountain Resort, Utah

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Shout Out!

A big thanks to Yeti Coolers, Upslope Brewery and 1 Tram Bar for keeping the 6 O.R. Daily staff refreshed throughout the show with cold beer and 7 To Salt Lake City scrumptious energy bars.

Solitude Mountain Resort

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CRAGHOPPERS’ BRITISH WINTER WARMERS 5 – 6 pm #36133 Come by each evening for some traditional beverages. Craghoppers is celebrating 50 years of successAPEXwith traditional EXPRESS English mulled wine and mince pies.

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MOONBEAM EXP

RESS

REGISTRATION

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AMD EXHIBITS • Wintersports gear, apparel, accessories

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VILLAGE AT SOLITUDE • Food, shopping, lodging

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To Salt Lake City

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HAPPY HOUR, BYOPG AND “TELL YOUR STORY” SOUND BOOTH 4:30 - 6 pm Days 1 -3 ENTRY 2 #RL200 VILLAGE Outdoor Industry

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BI G COTT ON W OO D CA N Y

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O O D CA N YO N R O A D

O O D CA N YO N R O A D

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to win a Denali Hiking Adventure in honor of the NPS Centennial via our partners TourRadar and Alaska Alpine Adventures.

TO NW

TO NW

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Association is serving beer and encourages you to BYOPGSolitude (bring your own pintNordic glass). Step into our Center gondola sound booth to answer daily questions, tell your story and talk about our industry and OIA membership over a beverage. If you bring 2 glass, we’ll your own pint make a donation to the Outdoor Foundation—and if you don’t, you can buy one, with all proceeds going to the Outdoor Foundation. Answer the daily question and enter

ENTRY 3 NORDIC

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HAPPY HOUR WITH JO AND GOOD TO-GO 4:30 – 6 pm #14008 Johnson Outdoors will sponsor a daily happy hour featuring games and food by Good To-Go, which is introducing two new flavors for 2016. Stop by and join us for some fun and food!

B IG

ESS donate $1 for each day for a pre-show Timbuk2 team to redeem GLE EXPRalso EAwe’ll To Salt Lake City coffee, post-show cocktail your prize! Only the first each successful shot 6, 2015 Resort, Utah * SUBLECT TO CHANGE and appetizers. 50January racers get one, •soSolitude Mountain to Bay Area Wilderness hurry back! Training’s Gear Lending KEEN’S LIVE Library. MONUMENTAL 8:30 – 10 am, 4 -7EXHIBITS pm CHILEAN WINE NIGHTS AMD •CRAGHOPPERS WintersportsLOST gear, apparel, accessories Parking lot ENTRY outside Salt AND FOUND: WHERE’S 4 – 6 pm 3 NORDIC Palace, 115 S. Temple PADDINGTON? #BR543 Solitude On your walk to and from 9 am – 6 pm Selk’bag USA will be Nordic the Salt Palace, stop AT SOLITUDE #36133• Food, shopping, lodging hosting Chilean wine VILLAGE Center by the KEEN RV parked Keep your eyes peeled tastings starting at 4 right across the street for our friendly p.m. every day. (115 S. Temple) to show Paddington Bears. POLARIS TIRE ZONE •offeBike Challenge your support for Live eBIKE FAT They’ve wandered LIVE MONUMENTAL Monumental. The RV will from the booth and HAPPY HOUR be out there Days 1, 2 gotten lost. They need 4 – 6 pm and 3 from 8:30-10am to find their way back #32183 MOONBEAM LODGE • Food, restrooms, lodging and 4-7pm. Come out to to us! Bring them back Come by KEEN’s booth 2 to the Craghoppers learn more about this Days 1-3 to celebrate campaign and how you Booth where you will be the places the play! can get involved. warmly rewarded. There a coldZone one while BACKCOUNTRY TOURS • Sign-up booth inEnjoy the Chill are all sorts of great showing your support TIMBUK2 ALLEYCAT prizes on offer, plus the for Live Monumental, a RACE opportunity to put your nationwide campaign to • Snowshoe obstacle course,APEprotect Dig Zoneand – Shovel Testing Area 9 am – 6 pmMSR SNOW PARK business card into a daily designate X EXPRESS #28027 drawing to win one of our national monuments. $5 ENTRY 2 VILLAGE Thursday, Friday and fabulous AW15 Heritage steel pints with unlimited Saturday morning at Jackets. beer. All proceeds benefit BEACON PARK • Backcountry skills courses the show, the Timbuk2 the Live Monumental team will hide a message TOSS & WASH grassroots partners, somewhere in the 9 am - 6 pm including West Virginia building. Get directions ® toWASATCH #19045SKI MOUNTAINEERING Wilderness GORE-TEX RACECoalition, the hiding spot from the California Wilderness 9Stop by4the Nikwax RESS MOONBEAM EXP Friends of Timbuk2 booth to start booth to test your Coalition, the race. Once you’ve hoop skills and learn Nevada Wilderness, LIMITEDbring PARKING • Utilize Salt shuttles or carpool found the message, about gear REGISTRATION care. WinPalace a Oregon Natural Desert the paper back to the sample of Nikwax and Association.

ESS

* SUBLECT TO CHANGE

“Thorn”

POLARIS eBIKE FAT TIRE ZONE • eBike Challenge MOONBEAM LODGE • Food, restrooms, lodging

5

BACKCOUNTRY TOURS • Sign-up booth in the Chill Zone

7

BEACON PARK • Backcountry skills courses

1

AMD EXHIBITS • Wintersports gear, apparel, accessories

Mature, to-the-”point” companion seeking someone to hive and hold. 6 MSR SNOW PARK • Snowshoe obstacle course, Dig Zone – Shovel Testing Area

2

VILLAGE AT SOLITUDE • Food, shopping, lodging

Interests:

3

POLARIS eBIKE FAT TIRE ZONE • eBike Challenge

4

MOONBEAM LODGE • Food, restrooms, lodging

5

BACKCOUNTRY TOURS • Sign-up booth in the Chill Zone

6

MSR SNOW PARK • Snowshoe obstacle course, Dig Zone – Shovel Testing Area

7

BEACON PARK • Backcountry skills courses

8

GORE-TEX® WASATCH SKI MOUNTAINEERING RACE

9

LIMITED PARKING • Utilize Salt Palace shuttles or carpool

Hiking, Camping, Travel, Gardening

A Bugs WASATCH Life SKI MOUNTAINEERING RACE Favorite Movie:8 GORE-TEX ®

Appearance: Enjoys:

9

LIMITED PARKING • Utilize Salt Palace shuttles or carpool Rugged, Unshaven

Being anywhere you are

Dislikes: If you prefer not to meet Thorndike look for Insect Shield products from these leading brands:

Corporate Logo

Brand Logos

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january 6, 2016 / day 0

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free stuff & donations LIVE MONUMENTAL RV TOUR 8:30 -10 am, 4-7 pm Parking lot outside Salt Palace, 115 S. Temple On your walk to and from the Salt Palace, stop by the KEEN RV parked right across the street from the palace (115 S. Temple) to show your support for Live Monumental. The RV will be out there Days 2 and 3 from 8:30-10am and 4-7pm. Come out to learn more about this campaign and how you can get involved. FREE COFFEE & DONUTS 8:30 am – 12 pm #34119 Enjoy free coffee and Krispy Kreme donuts in the ColdPruf booth and do some good for the environment while you are there! The first 50 people to stop by get a free, limited-edition ColdPruf camp mug, and anyone who makes a $10 donation to 1% For The Planet will receive a ColdPruf beanie and a 1% FTP Kleen Kanteen tumbler. Make a $30 donation and you’ll get a beanie, tumbler and a 1% FTP Patagonia trucker hat. All proceeds go directly to 1% For The Planet. FREE STURDIWHEAT PANCAKES 9 – 10:30 am #12001 Fuel up for a long day on the show floor with free pancakes! Stop by Vasque any day to enjoy Sturdiwheat pancakes, maple syrup and a variety of healthy toppings. Eating pancakes has been proven to heighten OR attendees’ overall show experience. COFFEE & WAFFLES 9 – 11 am #15051 Enjoy waffles from Honey Stinger and coffee from Kicking Horse Coffee every morning of the show.

DAILY GRAND TRUNK GIVEAWAYS 9 am – 1 pm #14015 Enter at the Grand Trunk booth to win daily giveaways! Be among the first to experience our limited-edition, US-made hammocks, debuting at ORWM. Plus 40% off pro deals on our award-winning line of hammocks and adventure travel gear. RUFFWEAR SALE TO BENEFIT THE CONSERVATION ALLIANCE 9 am - 1 pm #32069 Ruffwear is selling its TurnUp and Huckama dog toys to benefit The Conservation Alliance (daily while supplies last).

CONSERVATION ALLIANCE 9 am - 1 pm #16027 Camelbak is selling its custom logo’d bottles to benefit The Conservation Alliance (daily while supplies last). ARMADILLO LT GAITER GIVEAWAY! 9 am - 3 pm #34096 Hillsound Equipment, the leading producer of high performance gaiters, is giving away five pairs of Armadillo LT Gaiters every day of the show! Swing by booth 34096 once a day to enter. Winners will be contacted by email at the end of each day. Showgoers can also fill out a pro form to receive a 50% discount on Hillsound products. HI-TEC NORTHWEST WEEKEND GETAWAY FOR TWO 9 am – 3 pm #32149 Hi-Tec Sports will be hosting the giveaway of a lifetime for Outdoor Retailer attendees this

year. Up for grabs is the “Hi-Tec Northwest Weekend Getaway for Two,” which includes flights to Portland, two nights lodging, dinner at a top Portland restaurant, free Hi-Tec boots for each guest, and a guided hike in the world-famous Columbia Gorge. Simply fill out a contact card and correctly answer one question on the new Hi-Tec footwear. Submissions will be accepted from the start of show until 3 pm on Saturday, January 9, when a random drawing will decide the lucky grand prize winner! Winner must be present. three lucky runners-up will also receive prizes.

FREE BADGE HOLDER 9 am - 3 pm #22039 Stop by the One Source Apparel booth to pick up a free badge holder. While supplies last!

NATIONAL PARK BUFF TO SUPPORT AHS 9 am – 3 pm #24031 Get your exclusive National Park BUFF for only $10! All proceeds benefit American Hiking Society.

EXOFFICIO GIVEN-GO SPORT MESH UNDERWEAR BENEFIT SALE 9 am - 5 pm #12027 Help humanitarian efforts by World Concern to meet the urgent needs of refugee families in the Syrian region that are

PATAGONIA WORN WEAR REPAIR CENTER 9 am – 4 pm #13027 Bring your used clothing to the Patagonia booth to be repaired! We will have a team on hand throughout the show to fix your well-loved pieces. Patches and iFixIt Guides available as well. We repair: busted zippers; rips & tears; buttons, snaps & pulls. Not exclusive to Patagonia clothing. First come, first serve.

without a home. Your purchase helps provide shelter materials, medical care, and emergency supplies. Daily. Men’s and women’s styles, $10-$15. LIGHT MY FIRE SPORK SALE FOR BIG CITY MOUNTAINEERS 9 am – 5 pm #38 Stop by any day and pick up the Light My Fire Spork original (spoon-fork-knife combo) for only $1. All proceeds benefit Big City Mountaineers. SAXX UNDERWEAR SALE TO BENEFIT THE CONSERVATION ALLIANCE 9 am - 6 pm #BR329 SAXX Underwear is selling assorted styles of its men’s briefs and boxer briefs to benefit The Conservation Alliance (daily while supplies last). REJUICE YOUR BOOTS 9 am – 6 pm #24027 Stop by the McNett booth to clean, condition, and

IBEX WOOLIES SALE TO BENEFIT THE CONSERVATION ALLIANCE 9 am - 1 pm #8000 Ibex is selling its men’s and women’s Woolies Crew to benefit The Conservation Alliance (daily while supplies last). ICEBREAKER MERINO WOOL SALE TO BENEFIT THE CONSERVATION ALLIANCE 9 am - 2 pm #32085 Icebreaker sells its Oasis Long Sleeve Crewe for men and women to benefit The Conservation Alliance (daily while supplies last). EAGLE CREEK ROLLING DUFFEL SALE TO BENEFIT THE CONSERVATION ALLIANCE 9 am - 1 pm #24017 Eagle Creek is selling its medium-sized No Matter What Duffle to benefit The Conservation Alliance (daily while supplies last).

I N T R O D U C I N G L I F E S T R AW S T E E L T H E N E X T E VO L U T I O N I N P E R S O N A L WAT E R F I LT R AT I O N

VISIT US: BOOTH 82 | LEARN MORE: LIFESTRAW.COM

CAMELBAK CUSTOM BOTTLE SALE TO BENEFIT THE

january 9, 2016 / day 3

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schedule waterproof your leather boots with Gear Aid ReviveX Leather Gel. A magical formula that keeps your kicks lasting. FARM TO FEET SOCK SALE TO BENEFIT THE CONSERVATION ALLIANCE 9 am - 6 pm #BR409 Farm to Feet is selling its Bend Mid-Weight Hiker Sock to benefit The Conservation Alliance. (Daily while supplies last.) SWEET DREAMS RAFFLE 9 am – 6 pm

#155-625 Enter to win a luxurious Downlite queen-size comforter and 2 bed pillows made with 100% organic cotton shell fabric and filled with our Wool-Down. Drawing will be on Saturday, January 9, 2016. GEAR AID DOWN JACKET REPAIR 9 am - 6 pm #24027 Got a hole in your down jacket? Stop by the McNett booth for a free puffy patch. Tenacious Tape Gear Patches in new colors and shapes. Put a patch on it.

MOUNTAIN KHAKIS WARDROBE IMPROVEMENT PROGRAM 9 am - 6 pm #21001 Wardrobe improvement program: Daily throughout the show, Mountain Khakis is selling $10 accessories, $30 pants & shirts, $40 sweaters, $50 outerwear (while supplies last). Sales benefit OIWC. KLEAN KANTEEN 9 a.m. to 6 p.m. #3009 Klean Kanteen sells its 27-oz. Reflect bottle with mirror finish and a

Conservation Alliance customized bamboo cap with sales to benefit The Conservation Alliance (while supplies last). DAILY STONEWEAR GIVEAWAYS 9 am – 6 pm #4042 Drop a business card and win product from Stonewear Designs! Daily giveaways of women’s activewear for climbing, hiking, running and more. Plus 50% Off Pro Deal cards to shop our premium, US-made apparel. You do not have to be present to win. THOMAS BATES RAFFLE AND FRIENDS & FAMILY 20% OFF CARD 9 am – 6 pm #20014 Daily raffle of Thomas Bates belts, bags and shoes made from American Bison leather to fabric. New American Bison Collection of shoes and accessories for men. Stop by to pick up your Friends & Family VIP card for 20% discounts on online shopping. VAPUR SALE TO BENEFIT THE CONSERVATION ALLIANCE 9 am - 6 pm #24035 Vapur is selling its Mossy Oak Break-Up Infinity Bottle to benefit The Conservation Alliance (daily while supplies last).

BOOTH #19015

TOAD & CO SALE TO BENEFIT THE CONSERVATION ALLIANCE 9 am - 6 pm #30051 Toad&Co is celebrating 20 years as The Original Trail to Tavern brand! Swing by our booth to celebrate with us and snag a limited-edition heritage fleece Toque Hat and an Outdoor Retailer exclusive Trail to Tavern T-shirt to benefit The Conservation Alliance (daily while supplies last).

LIVE THE DREAM. JOIN OUR TEAM.

Apply online at thenorthface.com/careers

Photo: Andrew Miller

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ADVENTURE-LOVING DOGS SEEKING ADVENTURE COMPANIONS 11 am – 4 pm #32069 Ruffwear is bringing back the dogs with the help of Best Friends Animal Society and Salt Lake’s Rescue Rovers. Be on the lookout for adorable, adoptable dogs walking the show floor ISO

active, outdoor-loving, adventure-seeking males and females. Adoption and travel fees from SLC to the nearest major airport are covered by Ruffwear, along with a welcome-home package of Ruffwear gear. Applications will be available from the individual handlers walking the dogs and at the Ruffwear booth. SALE FOR SIGHT 12 – 1 pm SOLO EYEWEAR #VO307 Solo Eyewear is selling their sunglasses every day for 40% off. All proceeds will be donated to Aravind Eye Care System to fund eye care for people in need. ROLLING DUFFEL SALE TO BENEFIT CONSERVATION ALLIANCE 12 - 6 pm #24017 Eagle Creek is selling Rolling Duffels, with 100% of proceeds going to the Conservation Alliance. The No Matter What Rolling Duffel Medium (normally $80) goes for $30. Only at ORWM, while supplies last. They go fast. MAPLE BACON CREAMEES 12 – 6 pm #32105 Darn Tough brings a taste of Vermont to Utah—get a delicious (and free!) Maple Bacon Creamee. Available everyday—or until the frosty goodness is gone. GOAL ZERO GIVEAWAY 2 pm #BR601 Swing by Goal Zero just before 2 pm each day for your chance to win free solar gear! From phones to fridges and everything

in between, Goal Zero helps you power anything, anywhere. HI-TEC CHARITY BOOT SALE 3 – 6 pm #32149 Hi-Tec Sports is hosting a sample sale with all proceeds donated to AHS. Hi-Tec will be selling its popular Altitude Lite i WP samples for $50 a pair while supplies last. The boots normally retail for $100 and will be available in both men’s and women’s styles. Come by and get a screaming deal that will help benefit the American Hiking Society! ATLAS PEAK SERIES HAPPY HOUR 4:30 – 6 #34103 Atlas Snowshoes will be hosting a free happy hour (serving beer) to introduce the Atlas Peak Series. MEGA GEAR GIVEAWAY 5 – 6 pm #12019 Trapped in the Salt Palace and yearning to Get Miles from Ordinary? Sierra Designs’ has got you. Join us for a photo booth and a Mega Gear Giveaway to load you up for your next adventure. Drawing at 5 pm. Must be present to win. Days 1, 2, and 3 of the show. KAHTOOLA’S PARTY “ON ICE” 5 – 6 pm #8011 Join the Kahtoola folks and their giant ice block for a party suited for adventurers. There’ll be Microbrewed beer, chips & salsa, and special guest George Basch from the Himalayan Stove Project (which all proceeds from NANOspikes sales during OR will benefit).

Want to list an event here for ORSM 2016? Don’t miss promoting your happy hour or giveaway! SNEWS subscribers receive an early-bird notice when we start collecting event info for the next show. Go to snewsnet.com to sign up.


Product

No 1534 Stainless Sierra Cup

No 1527 Large Double Wall Cup

No 4708 Volcano Stove

BOOTH #61

The gear that gets you out there. | acecamp.com

Zone

Featuring the freshest gear on the market today. Here is a sneak peek at what’s new and what’s coming from leading industry companies

TREKKER

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11/3/15 4:02 PM

Special Advertising Section

Borealis, from Baffin’s New Winter Crossover Series.

COME VISIT BOOTH 30001E


Special Advertising Section

Visit Us At Booth: BRL306!

BONGO BOARD

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SOFT BOARD Great For SUP Training Fitterfirst Soft Boards give a whole new dimension to balance training Advanced Board offers the sensation of floating on water with 3D movement

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KODIAK CLASSICS

VISIT US

BOOTH 29151W // KHOMBU.COM

KODIAK COLD & WET WEATHER

KODIAK KIDS KLONDIKE

Mens/Womens: Ruggedly elegant with a waterproof, lightweight design, withstanding -20°C / -4°F temperatures and below!

BOOTH #34139

Girls/Boys: MORE TRACTION. MORE FUN. RATED TO -30°C / -22°F

kodiakboots.com

STAY ODOR FREE

WHEREVER ADVENTURE TAKES YOU...

NEW Aegis Excalibur™ inhibits and captures odors.

Find out more at booth 155-406

OR SUMMER MARKET 2016

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Special Advertising Section

Mens/Womens: Manufactured with premium waterproof leathers. Attention to detail in style, quality and functionality.

BOOTH 29151W // KHOMBU.COM


SuperEye

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Special Advertising Section

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29188W

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BOOTH 40159


masthead masthead DESIGN DESIGN

EXPLORE

ArtArt Director Director

Mike Mike Leister Leister OUTDOOR OUTDOOR RETAILER RETAILER DAILY DAILY www.snewsnet.com/ordaily 5720 Flatiron Parkway Boulder, CO 80301 (303) 253-6401 EDITORIAL www.snewsnet.com/ordaily Editorial Director

Kristin Hostetter EDITORIAL khostetter@aimmedia.com Editorial Director 617-921-5126

Kristin Hostetter

Managing Editor khostetter@aimmedia.com Jonathan Dorn 617-298-7670

Assistant Art Director Designer Photo Editor Photo Editor

Genny Fullerton Genny Fullerton Photographers Photographer

Group Production Director Photo Intern

JoyVan Kelley Barb Sickle

Assistant Editor Assistant Editor

Caitlin O’Connor

Kassondra Cloos Kassondra Cloos

Graphic Designer

kcloos@aimmedia.com kcloos@aimmedia.com

Jackie Medina

gthayer@aimmedia.com gthayer@aimmedia.com 303-253-6149 303-253-6149 Account Representative Account Representative

Sharon Burson Sharon Burson sburson@aimmedia.com sburson@aimmedia.com 970-485-0846 970-485-0846

Jennifer Hall Jennifer Hall jhall@aimmedia.com jhall@aimmedia.com 303-253-6419 303-253-6419

Kneecap Stabilizer

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ZK-7 Knee support V-TECH

Chairman & CEO

Efrem Zimbalist III

Melissa Arnot Everest Guardian

HA-1 Foot support

President & COO

Andrew W. Clurman

BOOTH 40159

Chairman & CEO Executive Vice President & CFO

Zamst Xtreme Team

ZAMST.US 877-ZAMST.US

Efrem BrianZimbalist SellstromIII

President & COO Executive Vice President, Operations

Andrew W.B.Clurman Patricia Fox

Executive Vice President & CFO Senior Vice President, Digital & Data

Brian Sellstrom Jonathan Dorn

Executive Vice President, Operations Vice President, Patricia B. FoxGeneral Manager

Kent Ebersole Senior Vice President, Digital & Data Jonathan Dorn Vice President, General Manager

Eco-friendly technology. Sustainable practices. Ultra-lightweight gear.

Special Advertising Section

Sales Assistant Sales Assistant

i-Fit TECH

Ad Coordinator Prepress Manager Ad Coordinator

Gregg Thayer Gregg Thayer

i

Prepress Manager Group Production Director

Caitlin O’Connor Joy Kelley

Sales Manager Sales Manager

Flyweight TECH

Barb Van Sickle Lauren Danilek

Elisabeth Kwak-Hefferan Doug Schnitzspahn

SALES AND MARKETING SALES AND MARKETING

INNOVATION DRIVEN SUPPORT: - KNEE - ANKLE - ICING - BACK - COMPRESSION - UPPER BODY

Exo-TECH QUAD

Andrew Bydlon Andrew Bydlon Emma Light

Deputy Editor Managing Editor

Contributors Contributors Jenna Blumenfeld, Eugene Jenna Blumenfeld Buchanan, Corey Buhay, Eugene Buchanan M.T. Elliott, Courtney Holden, M.T. Elliott Elizabeth Miller, Doug Courtney Holden Schnitzspahn, Andy Stonehouse, Andy Stonehouse Ryan Slabaugh, Morgan Tilton Ryan Slabaugh

BEYOND YOUR LIMITS

Tech Deck:

Giovanni Leone Giovanni Leone

Kent Ebersole Vice President, Finance

Craig Rucker

ZEROGRAM is coming to the US.

Meet the OR Team www.outdoorretailer.com Meet the OR Team www.outdoorretailer.com Vice President, Sr. Art Director Group Show Director Raymond Kang Vice President, Senior Art Director Marisa Nicholson raymond.kang@emeraldexpo.com Group Show Director Raymond Kang marisa.nicholson@emeraldexpo.com Production/Traffic Manager Marisa Nicholson raymond.kang@emeraldexpo.com Sales Director Laurie Stiglitz marisa.nicholson@emeraldexpo.com Production/Traffic Manager Krista Dill laurie.stiglitz@emeraldexpo.com Sales Director Laurie Stiglitz krista.dill@emeraldexpo.com Director of Operations Krista Dill laurie.stiglitz@emeraldexpo.com Sr. Account Executive Alicia Parsons krista.dill@emeraldexpo.com Director of Operations Paul Dillman alicia.parsons@emeraldexpo.com Senior Account Executive Alicia Parsons paul.dillman@emeraldexpo.com Director of Operations Paul Dillman alicia.parsons@emeraldexpo.com Sr. Account Executive & Publisher/ Cathy Griffith paul.dillman@emeraldexpo.com Director of Operations Outdoor Retailer Magazine cathy.griffith@emeraldexpo.com Senior Account Executive & Cathy Griffith Ryan Johnson Operations Director Publisher/Outdoor Retailer cathy.griffith@emeraldexpo.com ryan.johnson@emeraldexpo.com Julie Freedman Magazine Operations Director Account Executive julie.freedman@emeraldexpo.com

Ryan Johnson Dave Nielson ryan.johnson@emeraldexpo.com

dave.nielson@emeraldexpo.com

Account Executive Account Executive Dave Nielson

Robert O’Quinn dave.nielson@emeraldexpo.com robert.oquinn@emeraldexpo.com Account Executive Vice President, Marketing Robert O’Quinn

Liz Crawford robert.oquinn@emeraldexpo.com liz.crawford@emeraldexpo.com Vice President, Marketing Marketing Director Liz Crawford

Margie Lelvis liz.crawford@emeraldexpo.com margie.lelvis@emeraldexpo.com Marketing Director ContentLelvis Director Margie

Jennifer Holcomb margie.lelvis@emeraldexpo.com jennifer.holcomb@emeraldexpo.com Content Director MarketingHolcomb Coordinator Jennifer

Sarah Langston jennifer.holcomb@emeraldexpo.com sarah.langston@emeraldexpo.com Marketing Coordinator Director of Public Relations Sarah Langston

Kate Lowery sarah.langston@emeraldexpo.com kate.lowery@emeraldexpo.com Director of Public Relations

Kate Lowery kate.lowery@emeraldexpo.com

Julie Freedman

Registration Operations Manager julie.freedman@emeraldexpo.com

Kristen Novick

Registration Operations Manager kristen.novick@emeraldexpo.com

Kristen Novick

Retail Relations Manager kristen.novick@emeraldexpo.com

Joe Bustos

Retail Relations Manager joe.bustos@emeraldexpo.com

Joe Bustos

Operations Manager joe.bustos@emeraldexpo.com

(Demo & Inspiration Awards) Operations Manager Jamie Kelley (Demo & Inspiration Awards) jamie.kelley@emeraldexpo.com

Jamie Kelley

Events Operations Coordinator jamie.kelley@emeraldexpo.com

Kara Knox

Events Operations Coordinator kara.knox@emeraldexpo.com

Kara Knox

Sponsorship Operations kara.knox@emeraldexpo.com

Coordinator Sponsorship MalloryOperations Denny Coordinator mallory.denny@emeraldexpo.com

Mallory Denny

Billing Manager mallory.denny@emeraldexpo.com

Sara Burns

Billing Manager sara.burns@emeraldexpo.com

Sara Burns

sara.burns@emeraldexpo.com

ZEROGRAMGEAR.COM

CONTACT: Sharon Burson sburson@aimmedia.com

Classifieds ®

to reserve your spot in the

Summer OR Daily

Product

Zone

Kodiak Group Holdings Co, an affiliate of Williamson-Dickie Mfg. Co, is a leading footwear company marketing quality safety and lifestyle footwear under Kodiak, Terra and Dickies brands. We’re looking to add to our team of Sales Agents within our Kodiak Lifestyle division in the U.S. starting October 2016. Available markets include Illinois, Indiana, Ohio, Kentucky, West Virginia, Virginia, North Carolina, South Carolina, Tennessee, Georgia, Alabama, Mississippi, Louisiana, Arkansas, Texas, Oklahoma, Arizona, Nevada and California. You’ll be responsible for the sales process for Kodiak Lifestyle Footwear (Adult’s and Children’s) within assigned markets including developing retailer relationships, lead generation, opportunity conversion, distribution and sales growth. Please submit cover letter and resume to careers@kodiakboots.com.

january january9,6,2016 2016/ day / day3 095 83


showbuzz 3 QUE STIONS WITH …

Kevin Rosenberg Owner, Gear to Go Outfitters

Talk about full service: In a 10-by-20-foot Brooklyn shop that’s no bigger than many booths at this show, you can buy top brands, rent gear, get tripplanning advice, buy hunting and fishing licenses, take a class, get a trailhead shuttle and enjoy a glass of home-brewed IPA called Gear Beer.

HOW DID YOU GET STARTED?

 I was broke in 2009, but I had been dreaming of starting this business for several years. Inspired by the New York street vending culture, I built a slat-wall display and set up on the street. I had a mobile hotspot, barcode scanner, and receipt printer powered by a Brunton solar panel. Even when it was well below zero, I’d be out there shivering in three layers. If I made $50, it was $50 I didn’t have before. But it took me three hours to set up and take down each day. So after two years I found my shop on a side street in Park Slope.

HOW DO YOU DO SO MUCH IN SUCH A SMALL SPACE?

We have top-of-the-line inventory and ship all over the country.

 Well, we kill the numbers. I think we’re four or five times above the national average for sales per square foot. But it’s not easy. I’m opening a second shop that’s five times bigger. We’ll move all the rentals, repairs and classes over there along with our new Adventure Planning Center. Twenty-five percent of my business is rentals.

204 FROM TH E AISLE S

WHAT’S YOUR MANTRA?

 We help people get dirty. All of my employees are veterans and licensed guides in New York. We have real outdoor experience and passion for getting people out. We don’t focus on online sales, we don’t discount gear, and we want to help people out with anything outdoors.

I’LL SEE YOU AT... Last night was a doozie, so I’m hitting The Venture Out Hangover Breakfast from 9-10 am for some real coffee and hangover food. I’m hoping for an Egg McMuffin.

Number of new exhibitors at the show, a record for Winter Market

BREAST IN SHOW For almost 20 years, I’ve been searching for an awesome backpacking bra that’s comfortable under a pack for multiple days (flat straps and no underwire), supportive, flattering and made of technical fabric. I think I may have found it today at Knixwear (#BR342).

96 outdoor retailer daily

Don’t Miss This Show Schwag 1. Snag one of CamelBak’s (#16027) new Forge travel mugs for a $20 donation to the Conservation Alliance, and they’ll custom-engrave it with your logo on the spot.

2. OluKai leather accessories. Hit the workbench and DIY your own custom bracelet or keychain. Free while supplies last in the Venture Out Zone (#34165).

Photos by (clockwise from top left): Andrew Bydlon / Caveman Collective (3); Emma Light (2); Lauren Danilek

Turn here every day for top news, gear picks, interviews and more from SNEWS/O.R. Daily Editor Kristin Hostetter.


active outdoor

FIND A RETAILER NEAR YOU AT

GORDINI.COM


AARON RAMSEY

Team New Balance football

IT DOESN’T MATTER HOW GOOD YOUR OPPONENTS ARE IF THEY CAN’T CATCH YOU. The Vazee Rush with Rapid Rebound: game-changing performance with the speed of a running shoe.

booth #36165


AARON RAMSEY

Team New Balance football

IT DOESN’T MATTER HOW GOOD YOUR OPPONENTS ARE IF THEY CAN’T CATCH YOU. The Vazee Rush with Rapid Rebound: game-changing performance with the speed of a running shoe.

booth #36165


SNEWS Outdoor Retailer Daily - Day 3