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Corporate  Iden,ty  History  

designs by

Christina Acosta


Xerox  Business  Milestones     1906  -­‐  Photographic  supplies:    

•  1906:    The  Haloid  Company  sells  photographic  supplies.  

1948  -­‐  Xerographic  copiers:     •  •  •  • 

1949:    The  Haloid  Company  sells  xerographic  copiers.   1956:    Haloid-­‐Xerox  is  created  for  global  expansion.   1959:    The  plain  paper  copier  industry  is  born.   1961:    Haloid-­‐Xerox  becomes  Xerox  Corpora,on.  

1970  -­‐  Office  of  the  Future:   •  1970:    Xerox  is  commi@ed  to  “The  Office  of  the  Future.”   •  1983:    Xerox  becomes  commi@ed  to  Total  Quality.     •  1990:    Xerox  pursues  advanced  imaging.    


Xerox  Business  Milestones   1994  -­‐  Xerox  becomes  “The  Document  Company:”     •  1994:    Xerox  sees  itself  as  “The  Document  Company.”   •  2002:    Xerox  gets  into  manufacturing  and  selling  digital  prin,ng   presses.     2006  -­‐  Xerox  focuses  on  providing  business  soluLons:     •  2006:    Xerox  becomes  commi@ed  to  providing  business  solu,ons.   •  2008:    Xerox  wants  to  have  a  new  image  and  focus:   –  Global  leader  in  business  process  and  document  management.  


1906  -­‐  The  Beginning   1906:    The  Haloid  Company  is  founded  and  sells  photographic  supplies.  

 The  Haloid  Company  


Xerox’s  Early  History  

•  In  1906,  Haloid  Photographic  Company  was   founded.   •  Sells  photographic  supplies.    


Xerography’s  Beginning  

1938:      Chester  Carlson  makes  first  xerographic  image.    -­‐

   Joins  The  Haloid  Company.    

  1942:        Chester  receives  patent  for  “xerography.”  


Xerox  –  The  Early  Years  

1948:        “Xerox”  is  trademarked.     1949:        The  Haloid  Company  introduces  first  copier.    

1938  

1948  

1949  


Haloid-­‐Xerox  

1956:        Joint  venture    “Haloid-­‐Xerox”  is  created.     1958:        Officially  becomes  Haloid-­‐Xerox.    -­‐  Focuses  on  xerography  and  photography.     1959:      Copier  industry  is  born.        -­‐

 Haloid-­‐Xerox  creates  first  plain  paper  copier.  

1958  


Research  Milestones   Xerox  Research   Centre  Webster  

1960  

Palo  Alto  Research   Centre  

1970s  

Xerox  Research   Centre  Europe   (in  France)  

1990s  

Xerox  Research     Centre  of  Canada  

1974  

Xerox  Research   Center  India  

2009  


Xerox  CorporaLon:  The  Early  Years   1960:  Haloid-­‐Xerox  begins  focus  on  R  &  D.   1961:  Haloid-­‐Xerox  becomes  Xerox  Corpora,on.   1962:        Xerox  becomes  F-­‐500  company.  

      1961     1963         1969:    Sales  exceed  $1  billion.  

1968  


Xerox  in  the  1970s   1970:    Focus  on  “The  office  of  the  future”  &  energy  efficiency.   –  Opens  PARC  (Palo  Alto  Research  Center)   –   Hires  experts  to  create  “the  office  of  the  future.”   –  Becomes  commi@ed  to  building  sustainability.     –  PARC  prototypes  world’s  first  PC.  

1970  


Xerox  in  the  Early  1980s   1981:  Xerox  introduces  PC  forerunner.     1982:      

   

 Xerox  sales  reaches  $8.5  billion.    -­‐  Japanese  copier  firms  flood  the  market.    -­‐  Xerox  market  share  declines.  

  1983:    Xerox  formalizes  commitment  to  Total  Quality.      


Xerox’s  Advanced   Imaging  Pursuits  

Xerox  9700  

1990:    Xerox  pursues  digital  publishing.   1992:    PARC  co-­‐founds  backbone  of  Internet.     1993:    Xerox  becomes  charter  partner  for  ENERGY  STAR.  


Xerox  Reaches  Technology  Forefront  

1994:    Xerox  begins  using  “The  Document  Company.”     1995:    PARC  develops  palm  device  technology.       1997:    Wins  Malcolm  Baldridge  Award  for  service.      -­‐  Uses  ISO  14001  global  environmental  standard.  

     

“The  Document  Company”   logo  varia,ons  


Xerox  Enters  Digital  Prin,ng  Press  Market   2002:    Begins  manufacturing  digital  prin,ng  presses.  

  2002  

2004  


Business  Solu,ons  Focus   •  2006:    Xerox  focuses  on  business  solu,ons.   –  Launches  iGen3  digital  prin,ng.   –  Acquires  XMPie:    leading  provider  of  variable   informa,on  somware.    


Xerox  Business  Solu,ons   2007:    Xerox  moves  into  Business  Solu,ons:     –  –  –  –  – 

Purchases  Global  Imaging  Systems  for  $1.5  billion.   Reaches  more  small  and  mid-­‐size  businesses.   Increases  na,onal  distribu,on  network.   Works  with  global  leaders  to  combat  climate  change   Xerox  receives  Na,onal  Medal  of  Technology  


2008:    The  New  Xerox  

•  •  •  •   

Logotype  is  friendly.   Uses  more  approachable  red  and  “X.”     Represents  Xerox’s  connec,on  to  its  stakeholders.     Designed  to  appear  forward-­‐thinking  and  global.  


2008:    The  New  Xerox  

•  •  •  • 

Changes  from  DOCUMENT  solu,ons  to  BUSINESS  solu,ons.   Newly  focuses  on  SERVICES  rather  than  EQUIPMENT.   Exhibits  tradi,on  of  innova,on  and  ingenuity.   Shows  new  trends  in  Internet  and  mul,media  era.  


2010:  Xerox  Acquires  ACS  

•   Pays  $6.4B  for  Affiliated  Computer  Services.      -­‐  World’s  largest  diversified  business  process  outsourcing  firm.   •   Xerox  becomes  global  business  process  leader.   •  Generates  $22  billion  annually.    


Xerox’s  Goals  Today  

•  Pioneering  new  technologies  to  lead  market.     •  Delivering  more  value  to  customers.   •  Increasing  profits  to  stakeholders   •  Improving  effec,veness  by  encouraging:    innova,on,            new  ideas,  and  partnerships  with  chain  members.    


History of Xerox's Corporate Identity