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BML224:  Data  Analysis  for  Research  

BML224:  Data  Analysis  for  Research    

Dataset  Guide  2

 

          Introduction     The   following   guide   provides   information   relating   to   a   series   of   variables   in   a   file   called   EXAMFILE2010.  This  file  relates  to  the  results  of  a  survey  of  600  retail  businesses  in  Hampshire  and   West   Sussex,   regarding   their   attitudes   to   e-­‐commerce,   marketing   and   sustainable   business   management.     The   survey   also   looked   at   the   characteristics   of   businesses   and   the   motivations   influencing  business  strategy.    An  initial  analysis  of  the  results  suggest  that  businesses  in  the   West   Sussex   are   more   pro-­‐active   in   terms   of   developing   e-­‐commerce,   and   that   the   size   of   business,   business   motivations,   previous   occupations,   and   perceived   value   of   e-­‐commerce   are   all   important   factors  influencing  business  strategy.    Businesses  have  also  noticed  the  impact  of  recession,  however   there  is  a  clear  difference  in  terms  of  how  businesses  have  adapted  to  recession.     Please   read   through   this   guide   carefully   and   familiarise   yourself   with   the   different   variables.     This   dataset   will   be   used   as   the   basis   of   in-­‐class   activities   using   SPSS.     The   Assessment   file   can   be   downloaded  from  the  BML224  homepage  on  Moodle.  

Assessment    Guide  -­‐  1    


BML224:  Data  Analysis  for  Research  

Data Fields (in alphabetical order)

Details

Ref No.

Reference number of the establishment

Data Type For indexing only

Section 1: Entrepreneurial and Business Profile AGE

Age of the entrepreneur

AREA

Area Code: 1: West Sussex 2: Hampshire

AGECAT

Age of the entrepreneur (by category): 1: 20 to 30 2: 31 to 40 3: 41 to 50 4: 51 to 60 5: 61 to 70 6: 71+

EMPLOYEES

Number of Employees (by category): 1: 1 to 5 2: 6 to 10 3: 11 to 15 4: 16 to 20 5: 21+

LENGTHCAT

Length of business ownership (by category): 1= up to 5 years; 2=over 5 years

OCC

Previous Occupation (by category): 1: Managers and Administrators 2: Professional Occupations 3: Clerical and Secretarial 4: Sales 5: Manual

OWNER

Ownership/management status of the businesses (by category): 1: Owner and Manager 2: Manager

PROFIT08

Annual profit 2008

PROFITRANK08

Rank of business based on 2008 profit

PROFIT09

Annual profit 2009

PROFITRANK09

Rank of business based on 2009 profit

Assessment    Guide  -­‐  2    


BML224:  Data  Analysis  for  Research  

RECESSION

Whether the business has noticed a change in consumer retail spend (by category): 1: Yes 2: No

RESPONSE

Business Response to the Recession (by category): 1: Pro-active 2: Re-active

SIZE

Size of the business by Profit (by category): 1: £0 to £9,999 2: £10,000 to £19,999 3: £20,000 to £29,999 4: £30,000 to £39,999 5: £40,000 to £49,999 6: £50,000 to £59,999 7: £60,000+

TOWN

Name of Town: Chichester [West Sussex] Worthing [West Sussex] Portsmouth [Hampshire] Winchester [Hampshire]

TOWNCODE

Town - Coding Scheme: 1: Chichester [West Sussex] 2: Worthing [West Sussex] 3: Portsmouth [Hampshire] 4: Winchester [Hampshire]

Assessment    Guide  -­‐  3    


BML224:  Data  Analysis  for  Research  

Section 2: Sustainable Business Management CTAUDIT07

Carbon Trust Audit Score in 2007 [Refers to a business audit conducted by the Carbon Trust at the end of which the business gets a carbon score – the higher the score the more the business is doing to off-set its carbon footprint]

CTRANK07

Rank of business based on Carbon Trust Audit Score

CTAUDIT09

Carbon Trust Audit score in 2009 [Refers to a business audit conducted by the Carbon Trust at the end of which the business gets a carbon score – the higher the score the more the business is doing to off-set its carbon footprint]

CTRANK09

Rank of business based on Carbon Trust Audit Score

CTCHANGE

Change in Carbon Trust Audit Score 2007-2009

CARBONTRUST

Recipient of free Carbon Trust audit training (by category): 1: Yes 2: No

CTVALUE07

Business attitudes to the value of the Carbon Trust Audit in 2007: 1: Low Value to 10: High Value

CTVALUE09

Business attitudes to the value of the Carbon Trust Audit in 2009: 1: Low Value to 10: High Value

INVEST

The level of actual investment in off-setting the carbon footprint of the business

INVESTRANK

Rank of business based on carbon off-setting investment

MEMBER

Member of Hampshire and West Sussex Sustainable Business Partnership (by category): 1: Yes 2: No

PRODUCER

Attendance at a University of Chichester ‘Profitability through Sustainability’ course (by category): 1: Attendee 2: Non-Attendee

Assessment    Guide  -­‐  4    


BML224:  Data  Analysis  for  Research  

SAVINGS

Percentage reduction in energy costs derived as a result of Carbon Trust energy audit

SAVINGSRANK

Rank of business based on the reduction in energy costs derived as a result of Carbon Trust energy audit

SUPPLY08

Percentage of goods and services sourced locally in 2008

SUPRANK08

Rank of business based on the percentage of goods and services sourced locally in 2008

SUPPLY09

Percentage of goods and services sourced locally in 2008

SUPRANK09

Rank of business based on the percentage of goods and services sourced locally in 2009

SCHANGE

Change in the use of locally sourced goods and services between 2008 and 2009

Assessment    Guide  -­‐  5    


BML224:  Data  Analysis  for  Research  

Section 3: E-Commerce, Marketing, and Customer Service ATTEND

Attendance on Business Link improving retail competitiveness workshop (by category): 1: Attendee / 2: Non-Attendee

BASKET

Percentage of sales taken online in 2009

BLINK07

Perceived value of Business Link retail support in 2007: 1: Low to 10: High

BLINK09

Perceived value of Business Link retail support in 2009: 1: Low to 10: High

GAIN

Percentage change in sales through online shopping basket 2008-2009

INTQUAL07

Businesses perceived importance of online retail presence in 2007: 1: Low to 10: High

INTQUAL09

Businesses perceived importance of online retail presence in 2009: 1: Low to 10: High

MARKETING07

Percentage of net profit invested into wider business development in 2007

MARKETING09

Percentage of net profit invested into wider business development in 2009

ONLINE

Online Retailer (by category): 1: Yes 2: No

SERVICE07

Perceived consumer expectations of customer service in 2007: 1: Low to 10: High

SERVICE09

Perceived consumer expectations of customer service in 2009: 1: Low to 10: High

 

Assessment    Guide  -­‐  6    


Dataset Guide 2