detail INTERNATIONAL EDITION
BATA MAGAZINE – ISSUE 1
The Bata phenomenon
As seen on the Stars The World’s Largest
meet Irma Ibric Designer. Blogger. Bata Shoe Lover.
Latest Fashion Trends of the Season
Since 1894 Bata has taken great pride in providing their customers with services that exceed expectations. Today is no different, and that’s why we’re thrilled to entertain you with this first international issue of Detail, Bata‘s first digital only magazine. What makes Detail distinctive? Each issue of Detail not only celebrates the Bata brand and its very latest collections, but provides you with the highest quality editorial content, including beauty and styling advice, up to the minute fashion news, revealing interviews, a peek at the latest style trends and much more. And its clean layout makes it easy for you to enjoy exciting images that showcase the world’s fashion trends and read articles that offer insight into international fashion happenings. Best yet, thanks to digital technology, Detail is by your side wherever you roam. Whether you’re shopping for the season’s hottest ballerina flats, or just relaxing with friends, Detail is easily accessible. Pierre Murbach, Media and Content Manager at Bata Brands in Switzerland explains what’s unique about Detail, “While Detail is based on Bata’s popular magazine currently produced and distributed in the Czech Republic, this international digital version features slightly different content that engages and inspires our diverse international audience; it’s like nothing we’ve ever produced before and we’re elated to offer it as a service to our customers who tend to be decidedly fashion-forward.” Highlights of this and nearly every issue to come include celebrating Bata’s latest collections, and the season’s cutting edge shoes and accessories. We’re also excited to offer you an insider’s look into trends worn by today’s hottest style icons. You’ll not only learn how they pull together head-turning looks, but discover how you can too. Plus, our revealing interviews will help you get to know a variety of influential customer fashion bloggers. And of course, no issue would be complete without useful beauty tips and important health related articles. Here’s more good news: this issue is just the beginning. We have so many intriguing shoe trends and an abundance of useful fashion news to share with you- and it’s all free and available on Apple‘s AppStore and Android‘s Google Play, as well as from our website bata.com. If you have a passion for Bata shoes and accessories, and want to stay in sync with today’s diverse style trends and trend-setters, we invite you to read on. Prepare to be inspired. Fondly, Detail International Team
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04-05: T he Bata Phenomenon A modern, visionary manager, a man of almost genius-like status. 06-07: The World’s Largest Dedicated Shoe Store An exceptional building and an exceptional offer of footwear – all this comes together in the largest and most luxurious Bata department store on Wenceslas Square in Prague, Czech Republic. 08-09: “ I’ve always bought Bata shoes“ Interview with Irma Ibric from Bosnia Herzegovina, graphic design graduate who is currently doing a masters in new media design at the Faculty of digital arts in Belgrade, Serbia. 10: W hat the Stars Wear “Stars“ of the film and music scenes want to be admired and can sometimes be rather provocative. 11: T he Shoepolice Report Fashion is becoming more and more tolerant to all excesses, but some fashion statements are never acceptable! atest Fashion Trends / Black Elegance 12-13: L You can always rely on black to stay in fashion and it most definitely plays a key role this autumn. This time around it will be joined by a patent finish which is a huge fashion hit! This is the true definition of delicate elegance! 14-15: Latest Fashion Trends / Petrol - Violet Violet ranks among the new autumn colours evoking energy, style as well as a little bit of extravagance. Complemented by petrol as well as natural shades of brown and beige. You can be colourful in autumn too!
18-19: Latest Fashion Trends / Army Army style is about self-confidence and comfort, too. This season it is coming in a new design position, accompanied by a metallic effect, strong soles and a robust silhouette. 20-21: Latest Fashion Trends / Sidewalk For this fall season Bata has given special attention to calf-and knee-high boots providing you with the widest offer range to yet appear. 22-23: B ata Technology Unique technology for your comfort 24-26: Latest Fashion Trends / Bags The fall handbag collection at Bata stores complements fashion trends in footwear. Fashion Trends / Lacquer 26-27: Latest Gentlemen, patent shoes are a must-have item on your shoe rack for this fall! It’s the main trend in men’s dress shoes and is something you really cannot ignore. atest Fashion Trends / Young Dress 28-29: L Young Dress fashion represents a fusion between classic and avant-garde elements present in young fashion. The result is an amazing mix which does a great job of truly reviving the somewhat staid dress fashion which dominated for many years. 30-31: Latest Fashion Trends / Kids Bata is honored as a children’s footwear specialist because Bata takes great care in ensuring children’s footwear is both comfortable and healthy!
16-17: L atest Fashion Trends / Punky Studs everywhere you look! The collection inspired by punk, rock star style as well as the Wild West is an unmistakeable autumn hit. Studs are simply in right now bringing glamour and fun to fashion.
Publisher: Bata Brands SA, 70 Avenue de Rhodanie, 1007 Lausanne, Switzerland / Chief issue: Pierre Murbach / www.bata.com / Editor in chief: Pavel Štrob / Editorial processing: Creative Store s. r. o. / Art director: Lenka Jasanská, Creative Store s.r.o. / DTP: Pantograph, s.r.o. / Photo editorial: Lukáš Jasanský. Issue 1 – 2013 / 3
The Bata Phenomenon A MODERN, VISIONARY manager, a man of almost genius-like status: these characteristics made Tomas Bata’s personality EXCEPTIONAL. He was a pioneer in many respects. The Tomas Bata Shoe School was founded as the first business school in Europe. Little by little the whole system of industrial education came into being. Over time, the Bata School of Work not only incorporated shoemakers, but also electricians, chemists, mechanists, builders and others.
Students from Around the World Descend on the Bata School
It wasn’t just citizens of Czechoslovakia who were interested in being educated at the Bata School. Leadership positions to work at Bata factories and stores abroad were for instance taken up by12 Indians, 14 Englishmen, 28 French, 36 Germans and 136 Yugoslavs. The BSW also trained Americans, Dutch, Egyptians, Poles, Bulgarians and Romanians. The BSW only admitted students who had completed town schools, i.e. primary schools. The age ranged from 14-15 years. The study programme lasted three years. The education comprised of three parts: work in the plant, evening classes in the school and training in the boarding house. New students gained their first experience in the induction workshop, the so-called shoemaker school. New employees under the supervision of experienced instructors acquired their first job skills.
Tomas Bata realized very early on the importance of not only looking after his employees, but also training and educating them, since educated, self-reliant and prospective employees serve as a guarantee for the future success of the company. They are its hope. Bata’s vision formed the basis for setting up Bata schools. He himself lacked any higher education. He first started thinking about how to go about developing his employees back in 1909, when preparing a new vision for the future new Zlín. Even back then he counted on building an entire school district in Zlín providing the basis for a Bata education.
The principle of your own earnings
Bata’s important “Education Game” got underway on 15th September 1925. It was at this time that the Bata School of Work opened its doors to students. The school was for boys with 80 pupils entering the first grade. From the beginning, it focused on professional training and consistent social education. The boys at the Bata School of Work grew up as confident and skilled young men educated to the highest possible level, able to understand and find their way around the organization, administration and management. Four years later, the boys’ school was joined by the newly formed girls’ school. The girls were called “young women” and the boys “young men”. The number of those interested in studying at the Bata School of Work was constantly on the rise. In 1934, 19,000 applicants applied to be admitted, with the school accepting 1,000-1,500 students each year.
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“You’re fifteen, earn your living!” This was the clear and logical principle in training new apprentices. Apprentices kept their yearbooks, in which they recorded the amounts of weekly wages, deductions for insurance, accommodation, tuition, meals and shopping for everyday needs, or travel expenses, allowances to parents and pocket money. Yearbooks were submitted each week to their educators to check. The apprentices deposited the resulting surplus into their personal accounts. The Bata Company guaranteed interest of 10% on it. Schools offered their education wherever they opened new plants, E.g. in Baťovo, in Třebíč, in Zruč nad Sázavou, in Sezimovo Ústí, in Baťovany and in Svit under Tatras. The Bata School of Work became the basis for building industrial and commercial education in Zlín. Activities of the schools ended with the arrival of the communist regime in the Czech Republic in 1948.
before starting their education. The subjects included German and English language courses with some subjects which students could select for themselves. Days finished with a nine o’clock curfew. Saturdays included studies and sports. Sundays were free. In 1932 2,800 girls and 2,700 boys lived at the boarding houses.
Origin and history of the BSG Club (Bata School Graduates)
Over time Bata School of Work graduates set up their own club. This was founded as a voluntary organization, and most certainly had no political ambitions. Only Bata School of Work graduates
The Bata educational system was really ingenious. Thanks to this, the number of inhabitants in Zlín soon multiplied, which in turn led to growth in terms of the number of employees at Bata too. Graduates, young men and young women, found it easy to apply their skills. Not only at Bata company, but also in other businesses. Not to mention in other countries and continents. And it wasn’t just skills and expertise that Bata School graduates took with them when they left. Their biggest
advantage in the labour market was cohesion, patriotism, honour, assiduity, self-reliance and courage.
Wake up and warm-up! The magic of boarding houses
Students came to study at the Bata School of Work not only from all over the country, but also from different parts of the world. Logically, hostels (school) boarding houses were built for students. Of course, they were divided into boys’ boarding houses and boarding houses for girls. The boarding houses had many other, quite meaningful rules. The alarm-clock started ringing every morning at five-thirty. This was immediately followed by heading out for morning exercise, performed both in summer and winter. Time was then allocated for personal hygiene, tidying rooms followed by breakfast. If you were thinking that this was followed by school classes and a bit of work experience in the afternoon, then you couldn’t get further from the truth. By seven everyone had started their work in the factory. They continued their practice in the afternoon with only one longer break for lunch. Within two hours, they all managed to have lunch and had some free time for themselves. From two to five o’clock in the afternoon they again worked and had to wait until dinner finished
were able to become members of the club whose mission was to offer activities relating to education, sports and entertainment. The club’s headquarters were located on the third floor of the former Community House and its first president was Tomas Bata Jr. (son of Tomas Bata). The BSG Club also published its own journal until 1938 called “The BSG Club Newsletter”. Starting in 1939 the publication went by the name “Forward” including the subtitle “The BSG Club Newsletter”. Branches of the club burgeoned in the Czech Republic like mushrooms after rain. Finally, they went international - sprouting up in Berlin, Germany, Konnagar, India and also in Borova, Yugoslavia.
Tomasov’s Elite Students Tomasov was the school for the best selected students from Bata schools. The Tomasov house was built in 1938 and its designer was the famous Czech architect, F. L. Gahura. Bata went by the motto “To have skilled co-workers, we need to educate them,“ and this was even more applicable in the case of managerial cadres. People from Tomasov (“Tomasovci“) were prepared for leadership positions in modern enterprises worldwide. This corresponded with the top quality of teaching. At school among other things they were taught foreign languages, etiquette and communication, while during the day they worked. On the walls of the factories and Tomasov you could read mottos that may sound funny today, but which at that time took on enormous importance: “Be the first, be winners“, “Fight is the father of all“, “Each day has 86,400 seconds“, “Don‘t be afraid of wounds“, “Don‘t be made of glass, Be made of steel“, “Let‘s help ourselves“, “Strong love life“, “Speed is power“.
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Bata Flagship Store in Prague
The World’s Largest Dedicated Shoe Store An exceptional building and an exceptional COLLECTION of footwear – all this comes together in the largest and most luxurious Bata store LOCATED on Wenceslas Square in Prague, Czech Republic.
Bata Wenceslas Square summed up ■ 7 floors of fashion ■ More than 500 unique products available only at Bata on Wenceslas Square ■ Unique European design ■ Largest selection of international brands ■ Masterpiece of functionalist architecture
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Since the start of the project in the 1930s, this department store was designed and built with the customer in mind. Whether it was the layout of the stores, the elevators, children’s corner, heating or ventilation – the point of reference was always: what will the customer think – how will all these things serve them? And the motto “The customer is king”, which used to be posted on the building’s façade, said it all. In its time, it was one of the most progressive and tallest buildings in Europe!
Still first in design and style
Times have changed, but the Bata department store on Prague’s Wenceslas Square still aims to focus on the customer. The individual floors recently underwent a complete refurbishment, so now you can shop in an entirely original retail environment that meets the latest design trends and demands for shoppers’ comfort. Every year, hundreds of thousands of customers from around the world visit the Bata department
store to find the widest collection of footwear by global brands. From trendy shoes for the young to the latest collections of women’s formal shoes, a special children’s floor to outdoor and sports footwear – everybody will find the style that fits. And Bata in Prague is the only place on Earth where you will find seven floors full of fashionable shoes and accessories! On your next walk through Prague or visit to Prague, make sure you stop by Bata on Wenceslas Square. It’s not just a unique architectural masterpiece, but also an unrivalled shopping experience. Right now, you can find the hottest fashion collections for the Fall / Winter 2013 season.
Brand Collection at Bata At Bata on Wenceslas Square, you will find a whole range of exclusive shoe brands with the latest international fashions. Choose from the best IN the world of footwear! Vagabond
Swedish footwear of premium quality and craftsmanship, which is among the most popular brands both in the Czech Republic and around the world. It is also popular among celebrities, including Matthew McConaughey, who is a big fan. These shoes are renowned for their quality, precise workmanship and incredible comfort. The designers would never add a model to the collection that lacked the characteristic twist that is particular to Vagabond.
This brand represents one of the world’s greatest fashion icons. It was founded in 1968 by American designer Calvin Klein, renowned for his minimalism and work with colours. His shoe collections are really the cream of the crop in fashion, owing to their timeless and superior design. Top model Kate Moss and actress Gwyneth Paltrow opt for Calvin Klein at parties and social affairs.
Air Step is a brand by Olip Italia Spa – one of the largest shoe factories in Italy that manufactures 3.5 million pairs of shoes every year and exports products to more than 40 countries. Air Step is a combination of excellent design and the latest technologies. The elastic construction of the sole and high quality leather ensure the superior quality of these shoes. Actress Monica Bellucci is among the stars that enjoy their quality and comfort.
The world famous Guess brand combines a passion for the American West with European taste and elegance. It was founded by the brothers Marciano from France in 1981 to 1982, and soon found fame with its unique look, quality and creativity. You can buy exceptional footwear by Guess at Bata on Wenceslas Square. This original brand is a favourite of Usher and Rihanna.
El Naturalista is a Spanish fashion brand, whose corporate philosophy is based on the production of high-quality products while respecting all people and the environment. It specialises in the manufacturing of eco-friendly footwear that is highly fashionable and individualistic. It is made of the finest natural materials with immense care given to detail and quality. Even the star of Gossip Girl, Leighton Meester, sometimes chooses comfort over highheels and wears El Naturalista shoes for walking.
This luxury Italian brand specialises in men’s footwear. Every pair of Corvari shoes is handsewn, including the personalisation of individual insoles. These are more than just shoes – they are works of art created of the finest leather through human skill. Corvari is the pinnacle of design and craftsmanship in men’s footwear. Corvari is among George Clooney’s favourite brands.
Many other international brands are waiting for you at the Bata department store on Wenceslas Square. 7 floors of the best fashion footwear are at your service.
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“I’ve always bought
Bata Shoes!” Is fashion your passion?
To me, fashion means keeping true to who you are. But due to heavy commercialization and pressure to fit in, I think the word “fashion” has lost its meaning. Fashion should be about wearing the clothes that make you feel happy, because when you feel happy you become more productive and spread positive energy around you. I think as soon as something becomes a trend, it tends to lose its power to do this.
Do you have a signature style, and do you follow fashion trends? I love minimalism, and my designs reflect it. I am attracted to monochromatic colors and believe that timeless pieces offer exceptional value. Although I stay informed about fashion trends, they feel superficial to me.
When did you fall in love with Bata shoes? I’ve grown up with the Bata brand; I’ve been wearing Bata since I was a little girl. For casual and dressy affairs, Bata was the brand my family turned to. As I’ve gotten older, I’ve fallen in love with the diversity of Bata’s collections and know I can count on Bata to have the perfect shoe for nearly any occasion.
THE BOSNIA HERZEGOVINA NATIVE HAS A DEGREE IN GRAPHIC DESIGN AND IS CURRENTLY WORKING ON HER MASTER’S DEGREE IN NEW MEDIA DESIGN AT THE FACULTY OF DIGITAL ARTS IN BELGRADE, SERBIA. NO DOUBT THIS PROMISING FASHION GURU HAS A KEEN EYE FOR DESIGN. IN FACT, WHEN WE DISCOVERED HER WITH HER LATEST CREATIONS WEARING HER FAVORITE BATA HEELS! WE HAD TO LEARN MORE. READ ON AS WE REVEAL MORE ABOUT THIS TREND SETTING YOUNG WOMAN, AND WHAT FASHION MEANS TO HER.
As a fashion designer, we’re begging you to tell us what’s hot! I think personality is always hot; and clothes and accessories are the best way to express your personality. Too often we think of clothes as simple garments that cover our bodies. I want to encourage people to think of clothing in a new way: as an expression of themselves. And finding just the right pair of shoes is essential to creating your individual style. Photography by Ljubomir Todorovic 8 / BATA / WWW.BATA.COM
Why did you start blogging, and how do you keep inspired?
Do you have a favourite fashion designer or brand?
We love shoes! What tips do you have for choosing the right pair?
If we opened your closet, what kind of shoes would we find?
I’m creative to the core and although I have a passion for design, I also need a place where I can write about the industry and share my design projects. My inspiration comes from everywhere. Life, nature, philosophy, psychology, and graphics get my creative juices flowing. Honesty and intuition guide me. I also love browsing Pinterest. I find a lot of inspiration there.
I love the simplicity of Jil Sander, his dominant form amazes me every time. I also admire the work of Maison Martin Margiela, Acne Studio, along with the young designer Mary Katrantzou. Her prints often inspire me.
II often see people wearing stunning clothing with a cheap or unsuited pair of shoes. I’d love your readers to remember that if you do not have the right shoes, even the most expensive dress in the world loses its value. The “right” shoe is one that enhances your outfit instead of detracting from it. Lots of times I choose my shoes first, and then decide what outfit to wearthat’s how important shoes are! .
I’m crazy for boots and sandals that have interesting heels. You wouldn’t find many ordinary shoes in my closet. Again, shoes are an expression of oneself- so mine reflect my unique style. I encourage your readers to break away from ordinary shoes and instead select shoes that they are genuinely attracted to and mirror their personality.
Original design of fashion shoes from Irma Ibric
Irma Ibric was born creative! When she was only three years old she was already putting together her own outfits and suggesting what colour hair bands matched best. She grew up in a family of musicians, and as a result she loves a wide range of styles including exotic rhythms, jazz, and alternative bands. In her spare time she enjoys burying her head in a good book, practicing yoga and designing new things. In fact, these shoes are one of her recent creations!
Tablecloths for SuperDot Mooshema brand (Belgrade) designed by Irma Ibric
Tablecloths for SuperDot Mooshema brand (Belgrade) designed by Irma Ibric
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Tips from Bata to STARS‘ outfits stars 01
Selena gomez and Leigton Meester – actresSES
As seen on the stars “stars” of the film and music scenes want to be admired and can sometimes be rather provocative. Not only in film roles and at concerts, but also in their fashionable outfits.
Richard gere Actor
hillary duff and fred segal Actors
03 05 anne hathaway actress
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eva longoria actress
It’s fair to say Richard Gere looks great in pretty much every outfit - black suits him the best, and the same can be said for desperate housewife, Eva Longoria. Anne Hathaway is gorgeous in her lace dress, and seeing Hillary Duff in jeans and a t-shirt we suddenly realise she’s just a normal gal. Want a hot look? Get inspired by stars’ stellar outfits, then add Bata shoes at humbling prices!
The Shoepolice Report Fashion is becoming more and more tolerant to excesses, but some FASHION STATEMENTS ARE NEVER ACCEPTABLE! OUR FASHION POLICE HAVE PUT TOGETHER A BRIEF AND SYSTEMATIC EXPLANATION!
Pointed shoes are back – you’ll look stunning in them in the spring.
Bare feet in banquet or dress women‘s shoes. Previously taboo, now a style that is widely worn. But be careful - it really depends on the quality of shoes!
Thick socks in open shoes – in any actually!
Ill-fitting shoes Neither large nor small - just properly fit!
No, no and once again no! It looks awful with every outfit straightaway!
Be careful about deformed shoes – bends Shoes, especially made of leather, can stand a lot... But even if they are still a great fit, one day they will need to be replaced!
You’ll need at least one pair of good pointed shoes on your shoe rack this spring!
In ballerinas with bold nylon socks only
Matching pants and shoes – the latest fashion trend
Here the fashion is still more tolerant, you can even wear them barefoot :) Although coloured tights are in right now!
And when you add a matching handbag, you will be the actual fashion icon!
Scuffed heels Nothing which a lady can be proud of.. Walking in the city involves highly rugged terrain and it pays to take extra care.
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Luxury court shoes featuring prominent decorations 629-6333
Trendy high heels 729-6559
Latest Fashion Trends Blend style and elegance, a hint of something classic, a touch of something new, and then spice it up with daring spirit and you have this season’s fashion trend. A major focus this season embraces feminine elegance and style. This can be seen in the frequent use of patent and other chic finishes and colour schemes that reflect popular autumnal hues such as black, grey, and natural shades of brown Eternally feminime violet and striking petrol emerge as the season’s two dominant colours. Fans of the ever-popular army style will most certainly come into their own this season and the spring season’s neo-punk trend continues- as does the western style adornedwith studs and other metal decorations. Rest assured, the current fashion trends don’t dictate just one style- everyone can feel comfortable with his or her own fashion statement. No matter what your style, you can count on Bata to ensure fashion goes hand in hand with perfect workmanship and tried and tested comfort. Take a peek at these stunning styles and then head to our stores to slip on the real thing.
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The perfect combination of elegance and style 519-6324
You can always rely on black to stay in fashion and it most definitely plays a key role this autumn. This time around it will be joined by a patent finish which is a huge fashion hit! This is the true definition of delicate elegance!
Trends Patent pointed shoes are the ultimate symbol of femininity and sophistication Black is the ideal colour! And combined with a patent finish it oozes elegance. It may also be paired with suede, and accented with fashion details inspired by jewelry. On top of that, black works great with virtually any outfit!
The perfectly styled clutch bag 961-6394
Comfort and fashion become one 521-6319
Ultra fashionable shoes with a stylish belt Stylish shoes with a patent finish
Trendy boots in a combination of materials 591-6766
The seasonâ€˜s big hit: the patent finish 521-6326
A refined game with shapes and materials 799-6332
Eye-catching classic style for special occasions
Sexy and sassy, featuring a buckle
An elegant dress to go with anything 909-0370
A flawless patent finish 521-6315
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Petrol Fringes and violet are top choices 963-9312
Suede in fashionable violet 793-9381
Perfectly stylish calf boots 793-7381
Coordination matters when it comes to fashion! 963-7312
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VIOLET IS FALL’S MODERN COLOUR. EVOKING ENERGY, PASSION, AND A TOUCH OF EXTRAVAGANCE, IT’S A TREND YOU’LL BE SEEING LOTS OF. COMPLEMENTED BY PETROL AS WELL AS NATURAL SHADES OF BROWN AND BEIGE, VIVACIOUS VIOLET PROVES YOU CAN BE COLOURFUL IN FALL!
Violet One eye-catching element of this collection is gold. Predominantly appearing on heels, it adds a touch of decadence and a bit of French charm to the violet and petrol trend while allowing you to express your individuality. Suede ankle boot wedges and ankle boot high heels are at the core of the collection, and dynamic colour combinations abound. Violet pairs smartly with black and with white- both of which allow it to stand out well. And the hot trend of grey mixed with bottle green is sprinkled throughout the collection. If you’re daring and don’t mind turning heads, we recommend mixing violet with pink or sunshine yellow.
Your autumn essentiala gorgeous violet scarf 909-0369
Ultra trendy wedges featuring gold
Petrol is a captivating colour! 729-9487
Flats with patent toe 523-9336
Comfort and style you’re sure to appreciate 523-7336
Ultra fashionable colour combination
High heels and exceptional style
Turn heads with autumn’s hottest shoe
Luxury court shoes with high heels
Exceptionally stylish silhouette
Perfectly underscoring your style!
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Leather rocker ankle boots 594-6495
Leather boots with magical metallic toe finish 596-4486
Trendy studs and a metallic finish 594-4501
Low-heel black boots dressed up with studs and buckles
Brown handbag kissed by a handful of studs
Fashion hit inspired by rockâ€˜nâ€™roll 594-6575
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Trends A hint of punk for the perfect handbag
Subdued studs adorn sleek driving gloves
Black ankle shoes featuring studs for effect
Studs give moccasins a makeover
Black court shoes with a high heel – and sexy studs! 729-6349
Elegance with a rebellious streak! 729-3502
Au is tum he n re wit ! h
Studs are everywhere you look this season, and we love the glamour and fun they bring to fashion. You’ll discover studs on handbags and accessories, and sprinkled throughout the designs of major fashion icons like Vivienne Westwood, Marc Jacobs and John Galliano. Our Punky collection is infused with rock star style and hints of the Wild West, creating a unique and unmistakable fall trend that includes plenty of studs. Studs can be found combined with buckles and patent, as well as with a scratched metallic effect. If you’re looking for something truly fashionable and exceptional, it’s time to let studs awaken your inner spirit.
Black “English” shoes featuring studs and lacquer 591-6607
Comfy Oxford shoes with a decorative effect 521-6338
Perfectly designed handbag featuring metallic details 961-6422
Even a clutch can pull off a touch of punky style 961-6375
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The perfect scarf: a must-have Army style accessory 909-0889
Buckles adorn the trendiest of boots! 2 794-7365 3 594-7612 4 594-4608
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Fantastic fit, sizzling style 794-4195
Wine is the colour of autumn! 918-0580
Grab this gorgeous seasonâ€˜s trend! 794-5363
Exceptional combination of wiping effect and lacquer
Army style is about self-confidence and comfort. Designed for women who are not afraid of individuality and know an amazing trend when they see it, this season Army style is accompanied by an unexpected metallic effect, strong soles and a robust silhouette. At the same time it offers new and fascinating shades of brown, wine and khaki. And the careful combination of these colours enhance the Army style and allow it to stand out as an exceptional fashion and design trend. Comfort, fashion and cutting edge design make our Army collection unstoppable. You can find the entire Army collection in our stores and on our website.
Exceptional army style in a new form
Mid-calf boots with a fashionable, sturdy heel 794-4366
That is exactly what a fashion hit looks like! 594-5602
Even army style can be elegant! 794-4194
Army style is eternalLY popular. This year in the colour palette of brown. Mid-calf boots boast feminine folding
Pure, impressive design in trio of attractive colours 1 793-7333 2 791-5333
Carry a patchwork of trendy autumn hues 1 964-0219 2 964-0220
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You’ve never seen such a wide range of boots at Bata! 20 / BATA / WWW.BATA.COM
This Fall, Bata has given special attention to calf and knee-high boots- and the results will amaze you! We’re proud to announce that you’ll find the widest range of calf and knee-high boots available to date! Low and high heel versions, inspired by Army style and revolutionized into new designs, classic elegance and dominant trendy over-the-knee boots… We’ve put together an incredible selection! Let this peek at a handful of boots get you in the mood for autumn, then visit your Bata store and slip on a nearly endless collection of original models and head-turning styles. Bring a friend- the party is about to begin!
Elegant boots with a scratched effect
Buckles as great fashion features on boots too!
Buckles and rock‘n’roll inspiration 1 – 591-4481 2 – 591-6481
You’ve never seen such a wide range of boots at Bata!
A rich shade of brown marries stunning silhouette design!
Sidewalk Selecting the Perfect Boot
1. Material matters. Synthetic or cloth fabrics are fine for autumn, however for winter you are definitely better off going for leather which is more resistant. 2. Size is important. If you normally wear size 38, moving up to size 39. If you’re buying shoes with a pointy toe, it’s especially a good idea to buy a slightly bigger size.
3. Consider your shape. Choose boots according to your figure. Tall slim women can get away with any type of boot. Women with fuller figures will find high and narrowly shaped boots most flattering. If you’re slightly shorter, go for boots with high heels which optically lengthen your figure.
Fashion leather handbags 1 – 964-4112 2 – 964-4109
Hip calf-boots 594-6320
Clean classic design and perpetual style
Fashion western style inspiration
The fashion hit of the season!
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INSOLIA . BATA 2.0 . FLEXIBLE Transforming technology into comfort.
Beige is still in!
Lovely wine shade 794-5315
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Ultra comfort in high heels
Highly elegant feminine silhouette and style! 723-5406
Delicate decoration combined with trendy suede!
Trendy leather calf-boots. Comfort guaranteed!
A Bata bestseller every woman will appreciateâ€Ś comfort guaranteed even in high heels! The success of Insolia shoes can be easily explained: they make your feet feel good! Thatâ€™s because Insolia shoes are designed to transfer weight from the front part of your foot to the heel, thus reducing excess strain on the front of your foot. On top of that, when you slip on a pair of Insolia shoes, your feet are placed in an anatomically more natural position than with traditional shoes. Less strain is placed on the knees, calves and feet- reducing tension and pain in the foot. Walking in high heel shoes with Insolia is an experience your feet deserve.
A new dimension of comfort
Walking will never feel the same again thanks to Bata’s revolutionary comfort technology. Bata engineers have developed a unique outer sole valve that makes walking more comfortable and safer by optimising heat in the shoes so your foot doesn’t sweat, absorbing the shock impact experienced when walking, and minimizing the danger of slipping. Walking has never been more comfortable or more stylish than with the new Bata 2.0 generation. Try a pair today- your feet are sure to thank you.
Bata 2.0 combines elegance with absolute comfort 524-6345
Sexy shapes and killer colour combinations 793-6382
Flawlessly designed ladies court shoes 723-2522
Flexible sole for maximum comfort 524-6330
Fashionable wedge silhouette 624-6339
Buckles and black are in! 724-6579
Luxury leather and flawless workmanship
Fashion bestseller this autumn! 694-2322
Shoes featuring Flexible technology are ideal for wearing all day long. The secret behind the success of this shoe is the special insole that absorbs shock, and its antislip rubber soles. Plus, Flexible respects the body’s natural movements and moulds to the anatomy of the foot which makes it incredibly comfortable and improves overall balance when walking. Best yet- it is made from nothing other than 100% natural materials with a design reflecting the latest fashion trends. You‘ll discover Flexible technology exclusively at Bata stores. Issue 1 – 2013 / 23
The 2013 FALL handbag collection at Bata stores complements THE FINEST fashion trends in footwear. StudDED DESIGNS and black with strong coloured accents ARE MAKING AN UNMISTAKABLE STATEMENT THIS FALL.
Variety and diversity is the main leitmotif on fashion accessories this autumn. As for designs, geometric patterns and contrasts of black and other colours are “in” this year. A variety of fashion details and embellishments also emerge as firm season favourites. Discover the collection of chic accessories at Bata.
Not just for shoes! This season Fashion studs are on handbags too! 961-6277
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Make a bold statement this fall 961-5207
A can’t miss classic, that’s versatile too! 961-6280
Genuine city sophistication 961-0201
Ideal for social occasions as well as for wearing to the office 961-0200
Alongside understated beige and an assortment of black hues, you’ll also find striking and strong colours are the rage this fall. Pastel tones haven’t left the scene though and don’t hesitate to mix in orange, red, green, blue or brick colours. The silhouettes and shapes of handbags come in an equally varied range. Pair the perfect handbag with a sensational dress and the very latest Bata heals for a personal fashion statement that can’t miss.
BLUE IS A COLOUR THAT’S IMPOSSIBLE TO MISS, AS IT WONDERFULLY BRIGHTENSUP A GLOOMY AUTUMN DAY. DON’T BE SHY WITH COLOUR- LET THIS FALL BURST WITH IT! 1
Genuine city sophistication 961-0332
In exceptionally feminine style 961-0332
The ultimate autumn green 961-0332
Bring on bold blue! 961-7180
Blue for the office or downtown 961-7181
Red oozes passion and style! 961-5181
Your most dependable handbag 961-6180
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Patent is the main trend for the autumn season 824-9990
Exceptional true gentleman style 824-6187
GENTLEMEN, PATENT SHOES ARE THE MUST-HAVE ITEM FOR YOUR SHOE RACK THIS FALL! AND TO BE SURE YOU DON’T MISS OUT ON THIS TRENDSETTING STYLE, WE’VE PUT TOGETHER A CAN’T MISS PATENT COLLECTION FOR YOU. LOOK AROUND AND SELECT A PAIR THAT EXPRESeS YOUR CHARACTER- THEN BE PREPARED TO MAKE HEADS TURN! 26 / BATA / WWW.BATA.COM
Elegant Trendy patent fashion shoes leather
Meticulous design with perforations
Flawless style in black
In true English style
Patent shoes are a dominant fashion accessory this year- and they ensure all the attention is on you! Complement them with a classic suit or blazer in a fashionable violet shade, or feel free to try out some attractive sweaters or waistcoats. Just make sure you pay attention to your figure with these! As always, leather is an important material this year, guaranteeing comfort as well as quality. Prominent perforations have made a major comeback! Inspired by England and emphasising the ever popular decorative elegance, theyâ€™ll have you stepping out in impeccable style.
Exclusive Ambassador Collection for the discerning gentleman boasting exceptional workmanship, incredibly delicate leather and a timeless fashion style. 1
The Luxury Ambassador in classic black
Luxury Ambassador in handsome brown
A stunning take on a timeless classic
Pushing the edge of fashion
Issue 1 â€“ 2013 / 27
Trends TODAY’S YOUNG DRESS FASHION REPRESENTS THE FUSION BETWEEN CLASSIC AND AVANT-GARDE ELEMENTS. THE RESULT IS AMAZING – AND YOU’LL BE GLAD TO KNOW IT ISN’T EXCLUSIVELY FOR YOUNG PEOPLE!
Stylish stitchwork makes the shoe
Fantastic combination of classic and unexpected shoe soles
A fashion style you’ll enjoy!
Perforations, elegance plus a sole inspired by sport
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Leather briefcase you can count on 964-4334
Rugged and classic: the perfect combination
Stylish buckle and emphasised toe
Black in back 964-6334
Original leather finish that’s always in style 824-2631
A classic with a modern edge 824-4626
A new kind of leather 824-4638
Combination of an original shoe sole with a trendy upper sole.
The Young Dress collection represents a fusion between classic and avant-garde elements present in young fashion. The result is an amazing mix which does a great job reviving the somewhat staid dress fashion which dominated the scene for many years. And in case you were wondering, Young Dress most definitely isn’t designed to be worn exclusively by young people!
Colour and shoe soles matter!
Issue 1 – 2013 / 29
For TINY TOES 2
BATA CHILDREN’S SHOES ARE FLAWLESSLY DESIGNED. INCORPORATING STABLE ANKLES, STURDY SOLES AND PROVIDING the ULTIMATE PROTECTION AGAINST THE HARSH ELEMENTS, A CHILDREN’S SHOE FROM BATA CAN BE COUNTED ON FOR METICULOUS WORKMANSHIP AND AMAZING STyLE. YOUR LITTLE TREASURE IS ALWAYS OUR NUMBER ONE PRIORITY.
Pink is always prettier!
Warm and Cute violet boots
She’ll look fab in trendy fur
Keeping the cold at bay
Handsome leather with Dress his feet in convenient Velcro classic style
Cool in School: North Star shoes
Even kids appreciate details!
Comfy on the inside, sporty on the outside, quality all around 191-6304
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He’ll be a trendsetter in stylish ankle shoes 111-2319
Kids Sneakers for good guys
Dynamic Duo: Rucksack with matching shoes
Heart-shaped comfort! 221-0336
Sporty Package: Rucksack with matching shoes
Walking in pretty pink 221-5336
Violet is a sensational colour for her too!
Comfortable and super stylish
North Star shines on young feet
Ultra warm ankle shoes
Comfy Velcro fastening
Cute calf-boots keep her snug
Flowers are fashionable in fall!
Flowers make her giggly!
Must haves for the park and preschool
Proper trainers his feet deserve!
Issue 1 â€“ 2013 / 31
As part of Bata's international digital marketing team, I wrote product descriptions and edited this 32 page digital magazine. This is BATA'...