Page 1


Vol 6 Issue 1 • Pages 124 • Mumbai

For Efficient Manufacturing

An I-Tech Media Publication

June 1, 2014 • `100 •


MGM brake motor main features

VARVEL production lines

• TEFC 3-ph asynchronous brake motor (0.09kW-130kW) • AC 3-ph brake (no rectifier) or DC brake on request • Oversized brake disc for higher brake torque, longer life and reduced maintenance • Fine and easy brake torque adjustment (as standard) • Very quick brake reaction time • Frequent START/STOP cycle applications • Manual brake release (as standard) • Hexagonal hole on non drive end of the shaft for manual rotation • Single speed or two speeds motors • All motors designed for inverter duty

• RS-RT worm gearboxes: 28 to 150 mm centres. One stage worm, helical/worm and double worm. • RD helical gearboxes: 50 to 2300 Nm. Two and three stages. • RN parallel shaft gearboxes: 180 to 3300 Nm. Two and three stages. • RO-RV bevel/helical gearboxes: 180 to 3300 Nm. Three stages. • RG precision planetary gearboxes: 10 to 230 Nm. One and two stages. • VR dry friction speed variators: IEC63 to IEC90 1 to 5 stepless speed range, 300 to 1500 rpm. • VS planetary speed variators: IEC71 to IEC112 1 to 5 stepless speed range, 200 to 1000 rpm.

A new generation of electric motors and gearboxes for power transmission quality from the alliance of two dynamic italian companies. For those who want quality.

MGM-VARVEL Power Transmission Pvt Ltd Ware House No. G3 and G4 • Ground Floor • Indus Valley's Logistic Park • Unit 3 • Mel Ayanambakkam • Vellala Street Chennai - 600 095 • Tamil Nadu, INDIA • Phone: +91 44 64627008 • • REGIONAL OFFICE: KOHLI TOWERS • 4th Floor, Dapodi • Near Bharat Petrol Pump • Pune - 411012


Machine Tools 24


Ameer Ahamed Munaff, FEIN Power Tools India


A V Srinivasan, Meiban Engineering Technologies


Filip Vandenberghe, Atlas Copco (India) Ltd.

Vivek Nanivadekar, Fibro India Standard Parts

Shishir Joshipura, SKF India


Gautam K Ahuja, Dormer Tools (I) Pvt. Ltd.


Dileep Kumar, DIRAK India


Maulik Patel, Sahajanand Laser Technology Ltd.


M M Shinde, Involute Technologies


Keshav Khurana, Wohlhaupter India


Rajeev Sharma, Mitsubishi Electric India


Rajesh Nath, German Engineering Federation (VDMA)

Automation 48

Takehito Maeda, OMRON Asia Pacific Pte Ltd.,

June 2014 n OEM Update n 4


Vikas Khanvelkar, DesignTech Systems Ltd


Mahesh Wagle, Director, Cybernetik Technologies


Philip Mani, Schmalz India


Vikas Swami, KUKA Systems India

CONTENTS Equipment 64


Tushar Mehendale, ElectroMech

Dayanand Dalvi, ATS Conveyors India


Manojit Acharya, Demag Cranes and Components


Naresh Raisinghani BMGI - India Division


Industrial 88

Vivek Gupta, Oswal Pumps Ltd.


Neeraj Bhatia, Shell India Markets

June 2014 n OEM Update n 6


Dinesh Patidar, Shakti Pumps (I) Ltd.


Manoj Kumar, Apex Group

Rob de Bruyn, BITZER Asia


V V Kamath, Fronius India


Paramjit Singh Seehra, Orbital Systems (Bombay)


Rashmi Ranjan Mohapatra, Kemppi India.


Priyotosh, Rishabh Instrument


Peter Bolesza, NNG LLC


Vikas Kundra, ZIEHL-ABEGG India


Mahathi Parashuram, Grundfos Pumps India


K M Panthaki, Bakshi Chem-pharma Equipments

I-Tech Media Pvt Ltd, 15/2, Second Floor, Chandroday Co-Op Society, Swastik Park, CST Road, Chembur, Mumbai - 400071. (India) Tel.: +91-22-32682214 / 15 GROUP EDITOR* Subhajit Roy Email: EDITORIAL Parag Pujari Afreen Sayed Swati Rana ADVERTISING Swati Mistry Email: Call: +91-22-32682214 / 15 SUBSCRIPTION Telephone: +91-22-3268 2214/15 *responsible for selection of news under PRB Act

Printed and published by Ms. Radha N. Poptani on behalf of I-Tech Media Pvt Ltd and printed at Print, Process Offset Printers, B-23, Royal Industrial Estate, 5-B, Wadala, Mumbai-400031 and published from 1, Gayatri, Karumari Amman, Chheda Nagar, Chembur (West), Mumbai- 400089. Editor: Ms. Radha N. Poptani. All rights reserved. While all efforts are made to ensure that the information published is correct, OEM Update holds no responsibility for any unlikely errors that might occur. The information on products and services / technology on offer is being provided for the reference of readers. However, readers are cautioned to make inquiries and take their decisions on purchase or investment after consulting experts on the subject. OEM Update holds no responsibility for any decision taken by readers on the basis of information provided herein. Tel.: +91-22-32682214/15, +91-9821667357

June 2014 n OEM Update n 8

Dear Readers, It gives me immense pleasure to bring you the 5th Anniversary issue of OEM Update. First of all, I take this opportunity in thanking you for your overwhelming, continuous support over the past years. Over the last couple of decades, India has done exceptionally well in services sector and its economic boom has largely been driven by growth in the services sector. However, in order to achieve a sustainable higher growth India needs to propel its manufacturing sector. Though weak demand and investment conditions continue to plague the manufacturing sector in India, the country has all the ingredients to emerge as an investors’ paradise. On this wonderful occasion of 5th Anniversary, we have discussed India’s potential to become the global manufacturing hub. The leading experts from across the industry have overwhelmingly participated and shared their views on opportunities, challenges and road ahead. They have also highlighted their strategies in becoming a part of India’s projected growth story. Though there are opportunities in abundance, the need for revitalisation of the manufacturing sector has been unanimously highlighted by the industry experts. India has competitive advantages in terms of technology-intensive manufacturing, huge talent pool, low-cost labour etc. However, the experts feel that the bureaucratic bottlenecks, inadequate infrastructure, complex taxation policy, obsolete labour laws and lack of skilled labours are some of the major issues hindering the growth of manufacturing sector. The above bottlenecks, if addressed at earliest with appropriate long-term objective, India will be able to ride the nextgeneration wave of global manufacturing growth. Today, the India Inc is closely watching every movement of the newly elected government and looking for some quick, bold reforms and their implementation which will enable a high growth path where manufacturing will play a significant role. Of late, the new government in New Delhi is initiating exercise to increase FDI in defence sector. Certainly, the proposal to raise FDI cap in defence from 26 per cent to 100 per cent will open many new vistas. It is expected to help in reducing import bill for defence equipment, boosting manufacturing sector and creating jobs. However, this is just the beginning! India’s target of becoming a global hub for manufacturing will remain intact if such initiative is replicated in other potential sectors. OEM Update, being the voice of industrial manufacturing sector, will continue to be a torchbearer. Please do send me your comments at

Quick Update Maximum performance comes in small packages


he new Panel PC 2100 from B&R is a full-fledged PC system whose exceptional performance is concealed by its ultra-compact housing. The innovative design of this new system takes advantage of the latest Intel Atom technology and represents a decisive advancement in the performance of embedded systems. And the price/performance ratio couldn't be more optimal. Equipped with a PC module, which has the same dimensions as a Smart Display Link or DVI receiver, any 2nd generation Automation Panel can be turned into a full-fledged Panel PC – including completely closed panels mounted on a support arm.

Scalable and maintenance-free Available with single-, dual- or quad-core processors, the computing power of the Panel PC 2100 is fully scalable. At the high range of performance, it's even possible to exceed the performance of CoreTM i3 chips. Regardless of the variant, no fans

or other rotating components mean that no maintenance whatsoever is required. Other standard features include two Gigabit Ethernet interfaces as well as one USB 2.0 and one USB 3.0 interface. Fieldbus technology such as POWERLINK or CAN can be individually configured through the use of interface modules, and compact MLC-based CFast cards up to 60 GB and more are available to meet every memory need.

Optimal graphics performance The graphics engine used in Intel Atom processors is derived from Core i technology and provides powerful processing all the way up to Full HD. This is also the first time that support for DirectX 11 is provided in this segment, opening up even more possibilities for enhanced graphic capabilities in SCADA and other HMI systems. B&R is a privately owned company with headquarters in Austria and offices all around the world. B&R combines state-of-the-art

7th edition of Emerson Cup announced A competition that recognises innovative HVACR solutions for empowering the future


merson Climate Technologies (India) Ltd. has launched the 7th edition of the Emerson Cup 2014. The competition recognises outstanding designs and innovations for projects in the air conditioning and refrigeration categories in India. Emerson Cup’s latest edition has made several changes this year including the addition of ‘cold chain design application’ as an award category, to support the current growth of cold storage and food preservation industry in the country. Speaking on the occasion, Sridhar Narayanswami – VP and MD, Emerson Climate Technologies (India) Ltd., said, “The Emerson Cup provides a valuable platform for showcasing the emerging trends and practices amongst industry professionals, combined with the availability of high quality technology today.” Participation in the competition is open to engineers, architects, consultants, developers, institutional owners and end-users. The award categories for 2014 are: new project, retrofit project, cold chain project, and project with Emerson Technologies. The last date for accepting nominations is 15th June. Successful applications will be informed individually and asked to submit their complete entry by 21st July.  n June 2014 n OEM Update n 10

The PC module for the Panel PC 2100 from B&R is much more powerful than its small size suggests

technology with advanced engineering to provide customers in virtually every industry with complete solutions for machine and process automation, motion control, HMI and integrated safety technology. With industrial fieldbus communication standards like POWERLINK and openSAFETY as well as the powerful Automation Studio software development environment, B&R is constantly redefining the future of automation engineering.  n For more information, visit

Hyundai Cummins completes $100-mn earthmover engine factory


yundai Cummins Engine Company (HCEC), a joint venture company between Hyundai Heavy Industries (HHI) and Cummins, has completed a 78,045 sq. m. engine factory for earthmovers in Daegu, South Korea. In September 2012, HHI and Cummins closed an agreement to establish the engine factory capable of producing 50,000 diesel engines each year with an investment of KRW 100 billion ($ 100 million). “Hyundai Cummins Engine Company aims to achieve annual sales of $ 500 million by 2020, and is expected to create about 3,700 direct and indirect jobs in the region by 2020. The establishment of the joint engine factory will give Hyundai Heavy Industries’ Construction Equipment Division a stable supply of high-quality engines that are essential for improving the performance and quality of its construction equipment,” the company said issuing a statement. Speaking at the ceremony, Lee Jai-seong, Chairman and CEO of HHI said, “It is our belief that when HCEC engine factory goes into operation, it will play an active role in galvanising the local economy.” n

Quick Update EasiDrive: versatile valve operation tool


mith Flow Control’s EasiDrive portable valve actuator is quite possibly the most versatile valve operation tool available. Carried in a rucksack, it is specially designed for use with valves requiring a large number of turns or which are otherwise difficult to operate because of high torque or harsh climate conditions. With the EasiDrive the operator has absolute control when opening and closing different sized valves with varying torque requirements. One person can efficiently drive multiple valves with a single tool, reducing fatigue and risk of injury and resulting in major cost and time savings. It can be used in virtually any industry, from oil refineries and petrochemical plants to power stations and paper mills.

The ‘reaction kit’, which prevents a torque kickback, is especially useful as valve movement. It is always fully controlled preventing operator injury and fatigue.

• • • • • • • • • •

Key features of EasiDrive • Low cost alternative to permanent actuators

No permanent power supply required Ideal for minimum facilities installations Suitable for all climatic conditions Wide band torque capability with variable torque adjustment as standard Ideal for moving tight or partially-seized valves Adaptable to any size or type of valve Eliminates operator fatigue and greatly reduces the risk of injury No ‘kickback’ often associated with other torque devices Variable output torque – so no damage to valves by ‘over-torquing’ Reduces work crew tasks to one-man operation Fully portable – can manage banks of valves with a single drive tool.

Indsur Group company acquires 2nd firm in UK; opens office in Liverpool


umbai-based S.M. Lodha promoted Indsur Group, through its group company, the UK headquartered Indsur Nevron Eurotherm Ltd, announced the acquisition of CDA Contracts Ltd, a leading thermal engineering company that specialises in industrial process, energy, chemical and other sectors for over 15 years throughout the United Kingdom and overseas. This is the second acquisition by Indsur Group in the UK, the first one being Nevron Eurothem Insulation Ltd in October 2012, now named as Indsur Nevron Eurotherm Ltd. Indsur Nevron is a thermal engineering company most notably in H&V, refrigeration and utility sectors. According to Indsur, the acquisition of CDA Contracts will serve to enhance Indsur’s competitiveness throughout the United Kingdom. The announcement of the acquisition was made at the launch of Indsur Nevron’s newly opened UK based office at India Buildings at Liverpool, which will be the UK headquarters of the Group. Indsur Group is a ` 475-crore business group headquartered in Mumbai. Recently, the group had set up a facility to make power infrastructure castings in at its Halol plant near Baroda, Gujarat.  n

June 2014 n OEM Update n 12

In addition, the variable torque output feature, which prevents excessive torque being applied, ensures proper and safe valve operation at all times. EasiDrive is highly versatile and can be powered by air, electricity or battery, giving the user control over their preferred choice. It can also be custom designed to suit specific site requirements. Smith Flow Control Ltd is a British company specialising in mechanical valve control equipment. This includes procedural control using mechanical valve Interlocks and activity management systems, EasiDrive portable valve actuators, and FlexiDrive mechanical valve linkage systems for remote and/or simultaneous valve operation.  n

Trane launches new water cooled chiller with AFD


rane’s legacy of providing innovative products, systems and services has been engineered to meet customers’ needs for the past hundred years. With the launch of the new Trane Series RTM Helical Rotary Liquid Chiller (RTHD) with Adaptive Frequency Drive (AFD), Trane brings to the Indian market a concentrate of its expertise water-cooled screw chiller and control technologies for a superior experience. The new Trane Series RTM Helical Rotary Liquid Chiller (RTHD) with Adaptive Frequency Drive (AFD) promises to deliver superior part-load efficiencies with silent performance for the medium-tonnage, watercooled market. It provides a wide range of applications which experience changing load demand such as commercial and office buildings, hotels, hospitals etc. RTHD with AFD achieves first-cost and on-going operational cost savings in real-world applications, based on the proven technology of RTHD, which in its fourth generation, remains one of the most robust chiller models on the market today. It comes with Trane’s EarthWise systems that deliver responsible cooling, and sustains their performance through a full lifecycle of building services. Its advanced design enables chilled water temperature control to ±0.5 F (0.3 C), which in turn allows more precise humidity control. With smooth speed modulation resulting in low sound level at part-load, RTHD with AFD delivers quiet comfort to buildings. The RTHD can be part of a multiple chiller system using Trane Chiller Plant Control or can be integrated in a HVAC system with a building management system such as Trane’s Tracer Summit.  n

Quick Update Setco, Lingotes Especiales enter into 30 million euros JV


etco Automotive Ltd (Setco) and Lingotes Especiales S.A. (Lingotes) announced the formation of a 30 million Euros joint venture over 3 years called Lava Cast Pvt. Ltd., focused on developing and manufacturing fully machined ferrous casting products for the automotive and other industries. The JV company will have equity participation by both companies. As part of this agreement, Lingotes Especiales will come on board of Lava Cast as the Technology Partner. The proposed foundry will start commercial production in one year. “The world-class Lava Cast foundry is the next step in our vision which will make Setco Automotive the preferred OEM supplier or partner globally. In Lingotes, we found a strategic partner to help us achieve this vision. Bringing over 40 years of experience in the foundry industry and key OEM clients; Lingotes will help us to extend our reach into new customer bases and to

Vicente Garrido and Harish Sheth at the joint venture launch

build our collective product portfolio in the coming years,” said Harish Sheth, Chairman and Managing Director, Setco Automotive. “With the support of Lingotes Especiales, Lava Cast is confident of becoming a reliable company meeting global quality standards. Setco will also off take the castings for its own captive consumption.”

STEER appoints Atanu Maity as President and CEO


teer Engineering, a major player in the polymer processing machine, announced the appointment of Atanu Maity as President and Chief Executive Officer. In this role, Mr Maity will be responsible for the overall business operation, strategy and direction for the company.

Vincent Garrido, Chairman Lingotes Especiales said, “Setco has a strong presence in India in the clutch business. They enjoy excellent relationships in the sector, and have a strong understanding of manufacturing. With them, we are confident of creating a reliable supply base of castings for the international market.” n

Lalitanjali to set up steel industrial park in Vizag; invests ` 650 cr


nfrastructure engineering and supply chain management company Lalitanjali Group announced that it will be setting up the first steel industrial park in India at Vishakapatnam. “An investment of ` 650 crore will be made to purchase over 100 acres of land which is already underway and will comprise of 15-20 ancillary units guided by a pilot company which can be accommodated in it. Over all capacity of the industrial park would be approximately 7-8 lakh tonnes, with captivate power of 25 MW,” the company said issuing a statement.

Mr Maity has more than 25 years of global industry experience and leadership to STEER, including experiences in business development, P&L leadership and market innovation as well as strategic partnerships. He joins STEER from Ingersoll Rand where he served as Head - Business Operations for Climate Solutions. Prior to this, he held the position of Sr. VP - Business Development at Sona-Koyo Steering Systems. Mr Maity also held leadership position at Schlumberger which is a global leader in Oilfield services.

The Industrial Park would house facilities like effluent treatment plant, water treatment plant, admin block, guest house, labour quarters, residential quarters, educational institute (special diploma in steel industry), truck terminal, container terminal, raw material storage, end product storage house, mechanical sheds, laboratory, air pollution control system, weighment bridge, internal material handling logistics, flyash bricks manufacturing, communications, banks, police station, post office, cafeteria, super bazaar, hospital, and fire and safety.

“We are extremely pleased to have Atanu join STEER as President and CEO,” said Dr. Babu Padmanabhan, Founder and Managing Director, STEER Engineering. “Atanu brings an outstanding record of driving shareholder value and embodies deeply the founding principles and values of our organisation.” n

“This offers a huge business opportunity for companies in India, as the landing costs of raw materials from other countries is cheaper by $ 5 to $ 6 in Vizag compared to other states. We have already received interest from over 20 companies to establish a base here,” informed Rahul Rao, CEO, Lalitanjali Group. n

June 2014 n OEM Update n 14

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Contactor 3 & 4 Pole 6A ~ 800A at AC3

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Capacitor Contactor 9A ~ 105A

Overload Relay

Air Circuit Breaker 630 ~ 6300A

MCCB [100~1600A Frame size]

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CECO Electronics Pvt. Ltd. Control Engineering Company Head Office : 18, R. N. Mukherjee Road, 9th Floor, Kolkata – 700 001. Ph. No. 033 2248 0192 / 5448, 22108785 Fax No. 033 2248 9721 E-Mail : Visit us :

Our National Network Ahmedabad, Asansol, Bangalore, Chennai, Coimbatore, Hyderabad, Jaipur, Mumbai, New Delhi, Pune, Rajkot, Rourkela, Surat


Machine Tools 18 22 24 26 28 30 32 34 36 38 40 42

Conducive environment to be created Shishir Joshipura, SKF India

India to meet global needs Keshav Khurana, Wohlhaupter India.

Manufacturing for domestic consumption needs to be encouraged Ameer Ahamed Munaff, FEIN Power Tools India Pvt. Ltd.

Combination of training and automation is the key A V Srinivasan, Meiban Engineering Technologies Pvt. Ltd.

Produce competitively priced products for global market Gautam K Ahuja, Dormer Tools (I) Pvt. Ltd.

Make India self-sustaining with its own resources Maulik Patel, Sahajanand Laser Technology Ltd.

Govt needs revisit its policies

Rajeev Sharma, Mitsubishi Electric India Pvt. Ltd.

Increase labour resource efficiency Filip Vandenberghe, Atlas Copco (India) Ltd.

Focus on export market

Vivek Nanivadekar, Fibro India Standard Parts Pvt. Ltd

Use resources systematically Dileep Kumar, DIRAK India

“It’s time to focus on export than import” M M Shinde, Involute Technologies

India in an excellent position to serve emerging economies Rajesh Nath, German Engineering Federation (VDMA)

20 - 23 Aug 2015 Pragati Maidan, New Delhi India


24 - 27 Sep 2015 Mahatma Mandir, Gandhinagar India


Delivered by organiser of


Indian Machine Tool Manufacturers’ Association T: +91-80-66246600. F: +91-80-66246661. E:





Speak Out

Conducive environment to be created Shishir Joshipura, Managing Director and Country Head, SKF India

Today cities like Pune, Chennai, Manesar have been recognised by German, Swiss and Korean companies as suitable industrial hubs. By having such more places, conducive environment should be created to set up manufacturing plants


eing one of the world leaders in developing new bearing technology, SKF has developed understanding of rotating equipment and how machine components and industrial processes are interrelated. Today SKF provides a range of technologies and products to OEM and aftermarket customers around the world, in every major industry, at each phase of the asset lifecycle. Shishir Joshipura shares his views on India’s present and probable future position in world manufacturing sector.

done, automatically the difference could be observed in approach towards FDI business environment as well. This will also lead to development of industrial cities and create more employment opportunities.

Leverage on the strategic advantage

Decisive factors

In order to develop a strong manufacturing base it is important for the country to leverage on the strategic advantage it has to offer compared to other manufacturing destinations in the world. The advantage India has to offer is skilled and English speaking manpower and a large domestic market. Pivotal factors for success in manufacturing industry are productivity and cost-effectiveness. Competence of the available talent should be raised to increase the productivity. Costeffectiveness on the other hand is linked with increasing efficiency and bringing innovation in the system.

There are some factors which could be decisive in the growth of Indian manufacturing sector. As manufacturing industry contributes substantially to India’s GDP, it should be one of the important agendas to promote economic growth in the country. Further, laws which are in sync with land and labour should be reformed to create the conducive working environment and lure foreign investors to invest. It will in turn create employment opportunities in the country.

Having fresh graduates and engineers with a lot of potential, all we need to do is guide them and channelise their energies through vocational and skill enhancement training. One of India’s biggest strength is the fact that English is the business language and that opens up numerous possibilities of interaction at global level as more and more MNCs are setting up manufacturing hubs in India. Today cities like Pune, Chennai, Manesar have been recognised by German, Swiss and Korean companies as suitable industrial hubs. By having such more places, conducive environment should be created to set up manufacturing plants. Once these things are June 2014 n OEM Update n 18

Moreover, policy environment should become favourable for manufacturing. Though India is often perceived as the fastest growing economy by many industry experts, some flexible and transparent laws are needed.

The manufacturing ecosystem is developing and evolving in India. There are automotive, engineering, and ancillaries companies which demand for industry-ready labour. One of the shifts that have been observed is these companies are upgrading themselves by looking at automation and installing computerised systems. Hence there is a need to upgrade skills for all technicians through vocational and technical training. An efficient supply chain systems especially in segments like pharma, farm, food and beverages etc. that is backed by logistics and overall infrastructure growth will be critical growth trigger. Also an easy access to funding is required from various sources like private equity, venture capital, bankers. Continued to 20


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Focus and promote non-conventional energy “India should focus and promote non-conventional energy generation industries as it has the capacity to be world leader in this sector,” says Prakash Minde, Head Technical, Pushkar Engineers


ushkar Engineers is emerging manufacturer and supplier of wind mill, steam jacketed mixer and automatic rolling machine. Its machines are used for applications such as scaffolding and fasteners in the automobile and other allied industries. Prakash Shinde discusses the need to encourage non-conventional energy generation to offer an advantage to Indian manufacturing sector.

Plan and implement To become a global manufacturing hub India needs to plan and implement some things. Now India should not depend on foreign investments. Supporting domestic manufacturers and improving the standards of infrastructure is necessary. More focus on rural and agricultural development is needed. It will promote the self-manufacturing requirements and employment as there is nearly 70 per cent rural population in India. Non-conventional energy is said to be important aspect for the future. So India should focus and promote non-conventional energy generation industries as it has the capacity to be world leader in this sector. Decentralising the electric power generation

units would help a lot. Each and every town and village should have its own power generation unit, whether conventional or non-conventional.

Nurturing factors for growth Some factors could definitely nurture growth of Indian manufacturing industry. • Every state should be policy driven so as to make things simple to execute when it comes to factory setup, land acquisitions etc. • The tax policy should be more generalised and less complicated and should be same for every state so as to help increase trade between inter states of the country. Taxes should be reduced by reducing the subsidies. Reducing the interest on loans will help as well • Transfer the responsibilities of developments on private sectors with minimum interference from government • Control the prices of all commodities and not only of agricultural products.

Current scenario There is lack of policies for encouraging the industry. Also the increase in various taxes is hurting the domestic manufacturers.

Further, small scale industries lack quality infrastructure and face reliable power supply issues. It is observed that South Asian countries like China, Taiwan have entered into Indian market with their much cheaper automated machines as compared to Indian made machines. This is creating more competition for domestic companies.

New govt’s expected priority list New govt should look for the completion of different projects across the country with utmost priority so as to give a push to the economy which has come into stagnancy today. It should further take care of projects to get them completed in allotted time and cost. Water distribution facility should be improved and should reach each and every village. Inactive govt R&D agencies should be made live and encouraged. Govt should also promote non-conventional energy generation projects at the earliest with help of private sector and which should help to villages where electricity has not yet reached.  n

Continued from 18 f

Current roadblocks

Expectations from govt.

One of the biggest roadblocks faced by manufacturing sector today is the lack of clear policy direction. Other issues are the lack of proper land and labour reforms, skill upgradation and easy access to funding etc. The slow performance of the manufacturing sector has been dependent on domestic demand. The slowdown has hit many segments right from auto to consumer durables. High interest rates and controlled consumer spending are some of the disturbing factors. The other critical aspects like slow decision making by the government and land acquisition issues have put projects on hold as well.

To boost manufacturing sector’s growth, the government has already proposed setting up mega zones in different parts of the country. In addition, the national manufacturing policy aims at increasing contribution of manufacturing to the national GDP from current 16 per cent to 25 per cent by 2025 and creating 100 million jobs in the next decade.

SKF approach

However, the government should look at methodologies where it can make India an easier place to do business. Some of the measures can be by simplifying procedures, eliminating bureaucratic hurdles, and

SKF’s aim is to provide and develop cutting edge solutions for its customers. The company wants to create a sustainable advantage and bring more value to its customers and lead the industrial manufacturing sector growth in India. n

June 2014 n OEM Update n 20

creating a more transparent and clearer taxation regime. For the manufacturing industry to grow and contribute 25 per cent to the GDP, the government has to address the issues of FDI in manufacturing and design stable policies with immediate effect.

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Speak Out

India to meet global needs Keshav Khurana, Sales Director and Country Head, Wohlhaupter India


eadquartered in Delhi, Wohlhaupter India is a fully-owned subsidiary of Wohlhaupter Group. The company offers precision and comfortable tool handling by providing innovative technology and the latest manufacturing techniques. Believing in India’s capacity, Keshav Khurana explains the advantageous position of India.

Advantage India

India offers many advantages to the global manufacturers willing to set up a new base

The rate of change in customer requirements and market conditions has gone really up now. India offers many advantages to the global manufacturers willing to set up a new base. The large areas of land, cheap labour, quality engineering standards all show a lucrative picture to the manufacturers. Setting up of more NSEZs, SEZs, EOU areas will help further. Considerable changes and expectations of customers are moving towards faster response as well as lesser lead time other than technological changes. However, one thing is for sure that Indian manufacturing sector has talent and flexibility to meet global needs.

Triggering factors The future of Indian manufacturing is definitely bright. With time, customers have also gained insight about the products which they receive from manufacturers. This has been possible with the trainings which they undergo and all the news which they keep receiving from manufacturers and media regarding new technologies, collaborations etc. Now it needs to be little relaxed on taxation and regulation policies. Some tie-ups should be made with various countries.

Resistances Uneven and unexpected turns in the economy are projecting a cautious approach for the manufacturers and consumers. Economy June 2014 n OEM Update n 22

could be referred as the biggest reason for this slow approach. Manufacturing in today’s competitive world is seeing a stiff competition. The trend is totally unpredictable in this competitive environment and it’s all about the best quality in the most cost effective manner. Moreover, with the economy undergoing ups and downs, market is not stable and needs are varying on day to day basis. The success is really about what different can be given to the customers which can exceeds their quality expectations and matching cost requirements too.

Tasks for new govt. The most important task for new government will be to focus on infrastructure growth which is really not in line with requirement of a developing country like India. Second major issue is to address the unemployment of talent available in India. Rapid measures need to be taken to control the fluctuations in economy. At the same time, the collapsing value of rupee is a concern too. Policies for land acquisition, taxation, legal and regulation formalities and their related procedures should be more industrial friendly. If these kinds of issues get addressed by govt., India would surely be a strong contender to become global manufacturing hub.

Vision for Wohlhaupter Wohlhaupter India believes that its approach has always been providing the quality to its customers in a cost effective way as customers are always concerned about the benefits they are going to get. Considering the economy and industry movements, Wohlhaupter has charted out year 2020 plan to take its roadmap ahead which is definitely helping it to see a bright future. n

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Ameer Ahamed Munaff, MD, FEIN Power Tools India Pvt. Ltd.

Manufacturing for domestic consumption needs to be encouraged T

here are various reasons for India’s manufacturing competitiveness like manufacturing quality and skills, cheap raw materials, competitive labour cost, software and service support, large domestic advantage, global supply capability etc. Ameer Munaff talks about what should be India’s line of action in this ever-challenging competitive sector.

Hindrances Though some things are in favour of India, the hindrances cannot be ignored as well which need immediate attention. These include poor infrastructure, especially in ports and shipping facilities, electricity and lengthy government procedures to start a new venture.

Pressing issues Promising in race

With a large consumer base, India is a consumptiondriven economy and manufacturing for domestic consumption has to be encouraged and facilitated

June 2014 n OEM Update n 24

Success of Indian manufacturing companies or enterprises largely depends on their innovative abilities, the manner in which they can launch new products at cost-effective price points and promote the same as distinct from other similar products available. India looks promising in the race as it has been constantly growing in this direction and becoming a competing manufacturing hub to Asian and other developing countries as well.

Pro-business, transparent and safe government policies and excellent business environment should exist in country giving all the MNCs a comfort zone for safe and secure investment.

In this competitive market of speed and precision, processes that bring a huge difference by way of giving cost effective and efficient solutions for the toughest industrial applications have unlimited opportunities in global markets.

Manufacturing sector is looking for steady progress, sustained growth with decent profits and long-term interests. High transportation costs are most damaging for manufacturers of products that have relatively low value density. Power crisis is also a major problem in many states. The central and state governments can help by dismantling barriers in markets for land and labour issues and speeding up procedures will invite fresh investments in to the industry.

Driving factors

FEIN’s roadmap

The manufacturing sector in India is facing a long range shifts including changes in patterns of demand, talent shortages, adopting new technologies and innovations, and the effects of government policies to promote and support domestic manufacturing. Rising factor costs will push companies to raise productivity.

FEIN is responding to the growing significance of the Indian market by forming its own subsidiary here. This setup is very important for FEIN to strengthen its position globally. FEIN India is set to be a hub for all SAARC countries for the tools which will be exported from here in future.

With a large consumer base, India is a consumption-driven economy and manufacturing for domestic consumption has to be encouraged and facilitated. This will help in creating large employment opportunity in the organised sector and fuelling the economic growth also.

FEIN’s would be focusing market segments like metal, interior construction and automotive to bring in high end and niche products. Further it will be establishing an extensive dealer network across India which will be supported by their regional and branch offices.  n



Dormer Tools India Pvt Ltd B 64-65, Sushant Lok -1 Gurgaon 122001 (Haryana), India

Tel.: +91 124 4703825, 26

HNGX 09 & HNGX 06

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Combination of training and automation is the key A V Srinivasan, CEO, Meiban Engineering Technologies Pvt. Ltd.


eiban Engineering Technologies Pvt. Ltd. is an associate company of Murata Machinery Ltd., Japan, a manufacturer of CNC machines with high end technology. In India, Meiban is based in Bangalore, with its sales and service centre in Chennai. A V Srinivasan talks about India’s possibility to become global centre for manufacturing.

Need some more

To become a global manufacturing hub, India needs to combine both training the labours and engineers and automating the processes wherever possible

Indian auto component industry is one of the sectors with distinct global competitive advantages in terms of cost and quality. The industry has low labour cost, considerable manpower and quality assurance. However, consistency of the quality is a challenge. Best way forward is to keep and improve the labour and quality advantage. For that, to skill up the manpower available in India is needed. Trained manpower is a big challenge and for the industry to become a global manufacturing hub, India needs to combine both training the labours and engineers and automating the processes wherever possible.

X factors It is observed that Indian costs are reasonable in the world. However, increased scope of innovation and improvisation could stimulate better growth, as they make the field attractive one for the work force to participate. At present, manufacturing does not find a big place in the universities and in rural areas. This should be addressed by private sector as

well as government by promoting industries in all areas and by providing training.

Lagging areas and need of government’s attention Although in some areas India has certainly a leading edge, it suffers from some lagging areas too. Very poor infrastructure development especially in roads, power and ports matters a lot. Further, country is facing lack of skilled manpower as well. Also difficult and multiple tax regimes are present over there. The govt. needs to pay its attention toward such factors. Development of said infrastructure is essential to dream high in this sector. Stable economic policies and a single GST, access to finance and simpler paper work are some other areas government should look in. Such good government support at both local and central levels in related policies will be an added advantage.

Way for Meiban Meiban has a reasonable amount of experience in the auto components turning applications. Now, Meiban is gearing up to offer local turnkey solutions from India with the team of Indian engineers and to some extent localisation of some of the areas. Training and ability to skill up locally will be its focus. The company believes that this will enable it to get closer to the customers, and modify solutions to suit their needs. n

Meiban is a solution provider in the field of automation and turn key projects for manufacturing automobile and sheet metal components. Meiban supplies and services sheet metal machines which include CNC Servo Turret Punch presses of various capacities, punching and shearing machines and panel benders. June 2014 n OEM Update n 26

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Gautam K Ahuja, Managing Director, Dormer Tools (I) Pvt. Ltd.

Produce competitively priced products for global market M

anufacturing activities across the globe have gone through a turbulent time during the past couple of years. However, India has shown sustainable growth in manufacturing through consistent focus on innovation and talent development. Gautam Ahuja explains how India is doing everything to establish itself as next manufacturing centre.

Further, the RBI should reduce the CRR and Repo rates to increase liquidity, so that loans are available at a lower rate of interest. This will stimulate growth in a lot of industries. With the general sentiment also improving, it will lead to overall growth in the manufacturing sector.

Roadblocks in India India is trying everything

Indian manufacturing sector needs to have a complete package of innovative products, reliable and lean manufacturing process, to produce consistent quality of the products

June 2014 n OEM Update n 28

It’s not at all a secret anymore that growth in the coming decades will come from the developing world. As Chinese wages are going up and the labour market is getting tighter, India is trying everything to make India as the manufacturing hub of the world. In order to woo foreign investments, the government has implemented many favourable policies. India has also a large working population and this can be a competitive advantage for labour intensive manufacturing. Not to forget India’s large domestic market, which has more than 600 million rural consumers.

In India there are many roadblocks if one wants to set up a manufacturing unit. Land acquisition laws need to be simplified, making it easier to start a new venture. The government should ensure smooth and uninterrupted supply of electricity. This will reduce the capital cost of installing generators or captive power plants, and also the running cost of generators leading to lower cost of manufacturing. The labour laws also need to be simplified, since labour unions sometimes act as roadblocks rather than helping in the smooth functioning. Last but not the least, the large number of certifications and returns required to be filed, are a deterrent to fast growth.

Indian manufacturing sector needs to have a complete package of innovative products, reliable and lean manufacturing process, to produce consistent quality of the products. India has a large base of skilled workforce and engineers, and more are graduating every year. English as a medium of communication is understood by most, which is a strong asset for India. The focus should be on economies of scale to produce competitively priced products, for the global market.

Immediate actions needed by new govt

Pushing factors

Dormer’s doors

To a large extent, manufacturing in India is dependent on the automotive and auto component industry. The outgoing government had already taken some steps to reduce the excise duty, to give manufacturing a push.

Dormer is one of the world’s foremost producers of solid carbide and high speed steel rotary cutting tools. Today, Dormer has its global presence with sales units in over 20 countries serving more than 100 markets worldwide. n

The new government should immediately focus on upgrading infrastructure with investments. This will have a salutary effect on other sectors and on the economy. The development theme should revolve around tackling inflation, job creation, curbing fiscal deficit and manufacturing resurgence. Along with the above, it is also equally needed to ensure that the Indian rupee is strong as compared to other currencies.

Premier PHM 1000 CNC horizontal machining centre A high performance moving column horizontal machining centre designed for high productivity


remier PHM 1000 is a high performance moving column horizontal machining centre designed for high productivity and suitable for ferrous and non-ferrous machining. The machine features a high-speed linear motion guideways for all axes allowing maximum performance. Heavy, high quality and rigid casting ensures rigidity during cutting to get accurate geometry. The main specifications of this machine are: column traverse 1,850 mm in X-direction, 1,500 mm in Y-direction and 1,200 mm in Z-direction. The high quality, dynamically balanced ISO-50 taper spindle with spindle power of 22/27kW, 20 to 3,150 rpm is designed for heavy machining without vibration. The spindle is mounted on set of high-precision cylindrical roller bearing and set of angular contact bearings for accurate geometry with rigidity and thermal stability. The machine pallet size 1,000 mm x 1,250 mm with load carrying capacity of 15,000 kg is mainly for huge and heavy components can be mounted for precise machining. Random access, bi-directional IS-O50, 60 tool, twin arm ATC with maximum tool length 500mm, placed left side of the machine for easy approach during multiple tool change required for component machining. A wide working area with double-door and a wide opening at the front of the machine provides for ease-of-use. The pendant type operation panel (swivel-type) allows for ease of approachability to the work position. Coolant tank with large flow pumps for cutting and bed flushing ensures efficient cutting excellent swarf removal. Premier can offer slat type or scrapper type chip conveyor option as per requirement. n

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Make India self-sustaining with its own resources Maulik Patel, Executive Director, Sahajanand Laser Technology Ltd.


n this rapid moving world, wherein today’s technology becomes obsolete tomorrow, Sahajanand Laser Technology Limited has carved out a specific position for its products with the help of its in-house multidisciplinary R&D team. Maulik Patel believes India can do it when it comes to its abilities to emerge as manufacturing giant.

Yes, we can do it

Make India selfsustaining with its own resources. This can be done by prioritising and incentivising those areas where the substitutes can be created for imported goods

We can really do it if India wants to become a global manufacturing hub. However, for this to happen there are two major things which need to be done. First is to make India self-sustaining by all means with its own resources. This can be done by prioritising and incentivising those areas where the substitutes can be created for imported goods. Secondly, keeping in mind the integrity and reliability, brand ‘Made in India’ has to be created in a proper manner.

Opposing factors Quality of education, rather overall structure of education system has to be improved in such a way that instead of just theoretical knowledge there should be more of practical knowledge. Apart from this, one of the major opposing factors is poor infrastructure. Also foreign competition is proving to be a big challenge for the local manufacturing sector.

Expectations from govt Needless to say that good infrastructure is the most important factor to be worked on the priority to make sure that the industry runs smooth. Further govt should help education system to raise its current standard by focusing more on hands on practical than just theoretical knowledge.

Sahajanand’s focus Rousing factors Major factor stimulating Indian manufacturing growth is expected to be within India itself. It should take place through creating more opportunities and rapid growth in infrastructure and agriculture. As 70 per cent of Indian population lives in village, making their lifeline i.e. agriculture modern and more productive will automatically increase growth in manufacturing also. Further, tieups between colleges and professional companies in manufacturing industry would help increase employment.

Sahajanand claims that it takes lot of initiative on R&D due to which it is able to survive, sustain and grow in the present competition. By adding new products to its portfolio, it is expecting around 30 per cent of growth from the previous year. The company has always been coming up with new products being specific about productivity, ease of operation and very robust system. In addition to domestic market, now its focus will be on international market as well. n

Sahajanand Laser Technology Limited has catered to the needs of various industries. The company offers solutions with a wide range of laser systems for diversified industrial applications such as laser cutting, marking, welding, micro machining, solar cell scribing/ cutting, diamond processing, etc. The company provides solutions to scientific and research institutes, government organisations etc in India and abroad. It is one of the few manufacturers providing customised CNC laser solutions. June 2014 n OEM Update n 30

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Rajeev Sharma, Strategic Planning and Business Development, Mitsubishi Electric India Pvt. Ltd.

Govt needs revisit its policies M

itsubishi established Mitsubishi Electric India (MEI) in 2010 to drive its India business. MEI also supports Mitsubishi Electric’s social infrastructure related businesses, such as power systems and transportation systems. Rajeev Sharma talks about Indian economy and the necessary steps to be implemented in order to become global workshop.

The big irony Indian economy has become service-based economy with the service sector contributing to around 55 per cent of the GDP followed by manufacturing sector and agriculture sector.

Govt. should open some sectors like railway and natural resources to private players to raise competition and improve quality

There has always been a talk about the abundance of natural resources and the irony of exporting raw materials and importing finished goods as far as manufacturing sector is considered. Smart city is also one concept which could promote urbanisation through development of new manufacturing hubs. There are examples of cities in India where one big industry has led to development of large SME cluster which could be taken as a typical case study on how to make manufacturing hubs.

Accelerating factors Key factors which positively affect the manufacturing sector include transportation, energy infrastructure, govt. policies, public health, education and skill levels, information and communications technology etc. The country needs to look at its biggest strength i.e. population. Rich dividend could be drawn out of demographics if the manpower is armed with vocational skills. Efficient labour makes all the difference and India is fairly lagging in this area as per manufacturing cost competitiveness report of BCG. As per CII McKinsey study, China’s labour productivity level is 2.8 times than that of India’s and June 2014 n OEM Update n 32

China’s manufacturing sector productivity is 5.5 times than that of India’s. Other policy and infrastructural development are bound to take time but areas like skill development could be worked upon in a shorter time. Training the labour will have long lasting and farfetched consequences in making the Indian economy more manufacturing oriented.

Issues to be worked on by govt To make India a global manufacturing hub the government needs to revisit its policies and work towards an actionable plan to motivate the manufacturing sector. Despite land abundance in India, the acquisition policy is inappropriate and needs an overhaul at the earliest. The government needs to work more on the concept of SEZ so that industries could be established and a cluster of SMEs could also come and act as an OEM for such industries. Government should also open some sectors like railway and natural resources to private players to raise competition and improve quality. Even in coal sector, the government must consider introduction of commercial mining with participation of private coal mining companies to encourage improvement.

How Mitsubishi looks ahead Mitsubishi Electric India has a roadmap to support the India’s growth story by servicing the economy through its products and services in the various business segments. The company’s focus in India would be organic growth across all its business segments. This would help to fulfil its objective of becoming one of the leaders in manufacturing, marketing and sales of electrical and electronic equipment. n

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Increase labour resource efficiency Filip Vandenberghe, MD, Atlas Copco (India) Ltd.


tlas Copco (India) Ltd. provides its customers the solutions they need to enhance productivity and achieve their manufacturing goals. Filip Vandenberghe talks about what could be done to make India a global workshop.

No ‘no’ to talent in India

Power of the talent funnelled into innovative power is a important factor to stimulate India towards a global manufacturing hub

With a contribution of about 15 per cent to the GDP, which is around 10 per cent lower than the agricultural sector, in times with a GDP growth of 7 - 8 per cent, a little could be shared about the manufacturing industry in India being a regional or global hub. Still the talent present in India, definitely has the seeds to create a manufacturing hub, not primarily based upon low labour costs, but on manufacturing industry that is lead by innovation, technology intensive as a competitive advantage and thus much more like the Japanese model in the 80s and 90s and not like the Chinese model.

far behind. Availability of quality electrical power 24/7 is a dream, road infrastructure for optimal logistics, ports, airports, available land are also some serious drawbacks. Besides the very complex tax systems, the bureaucracy and extremely poor ethics within the public sector make it very difficult for any investor in sector. Today the industry does not carry much sustainable support from a government viewpoint. It is rather seen as a milk cow than a contributor to sustainable welfare of the country. Discouragement is much higher than stimuli. Middle-class consumption should be stimulated to make it grow outside the metro cities also, which actually should offload to new cities and around these new cities the infrastructure work should create power, roads, and land to bring SMEs and create the 20 million jobs per year.

Govt’s expected strategy However, geographical perspective puts India in an excellent position to serve economies in Africa, South America and some parts of the Asian-Pacific region. It can also serve European and North American markets. Today Indian export to these markets is probably around 10 per cent only. To really claim the special status, of course India needs to increase its labour resource efficiency a lot, its work ethics and must possess high standards with regards to quality and discipline.

It is the govt. who can make the things much easier. Power and infrastructure, tax regulations need to be simplified. Regulations and laws regarding factory acts should be simple and less bureaucratic. Making more land available and in much better conditions is also required. The govt. should also insist agricultural sector to make 200 to 300 per cent efficiency gain on usage of the land and stop subsidising inefficiency by food or other unpayable bills on the medium term.

Discouragement >> stimuli Power of the talent funnelled into innovative power is a very important factor to stimulate India towards a global manufacturing hub, but it will lead to nothing if there no manufacturing friendly environment or platform available in the country. The economic infrastructure is June 2014 n OEM Update n 34

What next for Atlas Copco? Atlas Copco does not have direct intentions to use India as a manufacturing hub for rest of the world. However, its export level to the neighbourhood markets is around 15 per cent and Atlas Copco assures that it will grow consistently and steadily. n

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Vivek Nanivadekar, Director, Fibro India Standard Parts Pvt. Ltd.

Focus on export market F

ibro is one of the market leaders when it comes to standard parts, tool construction, mould making and mechanical engineering. Today its employees are active worldwide in the fields of standard parts and rotary tables. Vivek Nanivadekar shares his views on making India as a global manufacturing hub.

Great opportunity in near future

India is trying to get into the export market, but the major problem is the cost of finance and lack of stable economic growth and economic policies

India has some plus points as well as some minus points. India is having large labour and reasonably good technical schools. India is compared with China because of the size and the potential for growth in economy. However, in China, due to one child policy the labour availability has started declining and at the same time the cost of labour is increasing. This is an opportunity for India as now many investors are interested for investments in Indian manufacturing sector. In next 10 - 20 years, China will have more labour problems which in turn will create a good chance for India to become manufacturing hub. Secondly, keeping in mind, importance of agriculture sector in India, it will help India if it adopts Punjab model where agriculture and manufacturing goes hand in hand. In addition, more employment in manufacturing sector could be witnessed in near future as India’s reasonably good technical schools generate required technically sound manpower every year.

Effective factors India needs to concentrate on exporting

business as well as its domestic market. Today in the world trade scenario, India has hardly one per cent share. India is trying to get into the export market, but the major problem is the cost of finance and lack of stable economic growth and economic policies. Further, the industry and the university should work very closely the way they are operating in the western countries. In India, it is seen that mostly the academics and actual practical work in the industries hardly match each other. Overcoming such issues effectively would certainly help stimulate India’s manufacturing growth.

Govt can make it better There are some things which need betterment from govt side. Infrastructure like roads, water, electricity, and seaport facilities must be improved. The infrastructure has been very poor particularly for the new industrial zones which government has declared. Industry faces a lot of problems due to usual scenario where first industry arrives and then the infrastructure. All these issues need attention of govt.

Fibro’s roadmap As Fibro India Pvt. Ltd. is 100 per cent German subsidiary, its roadmap is following German design and precision, to manufacture ‘made in India’ products at Indian cost. The company will indigenise products which will have domestic market as well as potential in export. n

Fibro provides a broad range of services including its comprehensive standard parts. The company advises on the most efficient use of its products and help select the right gas springs, slide elements, or guide elements. It also supports during the construction of press tools, drawing tools, stamping tools, prototype tools etc. Its extensive process-chain expertise helps its customers optimise processes in key sectors. It also offers construction support through its products. June 2014 n OEM Update n 36

To meet the Expanding Global Supply Market Requirements, Muratec has been a global leader in supply of Turning Machines with advanced Automation solutions. It is fully prepared to provide the most appropriate level of Automation solution to meet the growing demand in India for Medium to High Volume Global supply market combined with High-Precision Standards. It also caters to the rapidity increasing volume requirements of the domestic Indian Automobile industry.

Globally Proven Solutions, Abundant Experience in Automotive Parts Production

Muratec, world’s first manufacturer of servo driven ram turret punch press introduces leading innovation in sheet metal industry MOTORUM 2048TE. MOTORUM 2048TE does more than to achieve high reliability and high speed processing. This machine enhances overall productivity through process integration of bending, forming, tapping and other processes, together with reduction of time needed to set-up and program.

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Use resources systematically Dileep Kumar, MD, DIRAK India


irak is into the production of mechanical and electronic hardware, particularly latches, locks, hinges and handles. It has been providing customer oriented designs. Dileep Kumar analyses the need of developing skill sets and improving infrastructure in order to grow Indian manufacturing sector.

Do the needful

India can become a global manufacturing hub provided it uses its resources systematically

India has a workforce of 440 million people below 34 years of age. Moreover, labour cost is comparatively cheaper as well. Therefore, India can become a global manufacturing hub provided it uses its resources systematically. For the purpose, some needful things should be done. Infrastructure and power are two major areas where India needs big improvement. Secondly, developing skill sets to improve the quality of workforce needs attention.

Today’s concerns Non-availability of skilled workforce is a major concern. Further, manufacturing sector faces many problems due to shortage of power, so continuous power supply is essential for reliable manufacturing. High capital borrowing cost is also an issue that needs to be considered.

Attention from govt Manufacturing sector needs lot more

attention from the government. It needs to address the issues considering the long-term benefits to the country. Starting with the difficulties in land acquisition to clearances from different government bodies, manufacturing industry needs support. Hence it must simplify policies like land acquisitions and environmental clearances. Though there is a large workforce in India, present skill sets are not even near to the required levels. And of course, improved infrastructure and power supply find themselves on topmost priority in order to excel in manufacturing. These things need attention by the government.

Dirak’s growth path Dirak India is certainly on a growth path. It has already started its manufacturing operations in India. The company hopes that in the period of three years, Dirak India will be a major manufacturing and R&D hub for Dirak group. Dirak is committed to delivering products that meet market expectations and be a part of the infrastructure development in India. The company believes that its presence in Indian market will significantly improve in near future. n

Dirak is designer, manufacturer and distributor of innovative, quality latching, locking, gasket and hinging systems. It is into enclosures for process control and energy distribution, industrial machinery, HVAC, networking and IT, data centre security, medical apparatus, food processing machinery and tunnel security. Its product range includes swinghandles, quarter-turns, latches, hinges, handles, gaskets, fasteners, multipoint systems, and other complementary products. June 2014 n OEM Update n 38

ExxonMobil showcases its lubricant portfolio at POWER-GEN


Mobil-branded lubricants help power plants reduce energy consumption, optimise equipment performance and simplify maintenance


xxonMobil Lubricants Pvt. Ltd. a subsidiary of Exxon Mobil Corporation, showcased its comprehensive line of highperformance turbine oils and next generation of Mobil SHCbranded synthetic industrial lubricants at the ‘2014 POWER-GEN India & Central Asia’ exhibition and conference held in New Delhi between May 5 and 7.

CONTROL PANEL ACCESSORIES FROM GERMANY Innovative Locking, Latching and Hinging Systems including Quarter turns, Swing Handles, Handles, Rubber Profiles, Rod Latch Systems, Special Fittings for Industrial and Electrical Enclosures

“Customers rely on ExxonMobil because of the quality of our products, our reliability, technological excellence and close association with many leading original equipment manufacturers and builders,” said Rupinder Paintal, General Manager, Industrial, ExxonMobil Lubricants Pvt. Ltd. ExxonMobil lubricants are formulated to help reduce maintenance costs, extend oil drain intervals and deliver exceptional protection for key components, even under the extreme weather and load conditions common in many power-generating applications. The company’s advanced technology offerings for the energysector which were displayed at the event included: Mobil SHC 600 Series: Mobil SHC 600 Series high-performance synthetic circulating and gear lubricants is recommended for use in 1,800 applications and is ideal for use in a range of industrial applications. Mobil SHC Gear: Next-generation supreme performance gear lubricants re-engineered for optimum equipment oil life in gearboxes, even under extreme conditions. Mobil Pegasus and Mobil SHC Pegasus: Mobil Pegasus product line is comprehensive and designed to handle a range of gas engine and feed gas types found in today’s energy operations. Mobil DTE 700 Series: High-performance turbine oils that surpass 17 industry and equipment builder specifications for gas and steam turbine oils. Mobil DTE 800 Series: These are top-of-the-line turbine oils, specially developed for high-output gas and steam turbines, making them ideal for combined-cycle applications. Mobil SHC XMP 320: Synthetic industrial gear oil that is the initialfill gear oil for wind turbines. Mobil DTE 932 GT: Designed to help improve the reliability and power output of gas turbines. Mobil DTE 932 GT is part of ExxonMobil’s comprehensive range of lubricants and services specifically designed to help power operators improve the safety and productivity of their operations. n

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“It’s time to focus on export than import” M M Shinde, Manager Design, Gear Box Division, Involute Technologies

Nowadays, with good banking setup and government support for investment, huge projects are being set up in the country and more investment is being made on R&D centres


nvolute Technologies Pvt. Ltd. believes in delivering precision auto and industrial transmission products manufactured as per the satisfaction of its customers. It understands that ‘sense of urgency’ is the need of today’s flat world. Assuring continuous improvement in its process capabilities, technology and quality management systems to match the demands and challenges of global customers, M M Shinde shares his views on India’s ‘journeyin-talk’ of becoming global workshop.

Some good signs It doesn’t take just one thing to become global manufacturing hub. Many things like raw material, trained manpower, investment capability and good infrastructure would prove helpful in becoming so.

Negative points Some negative points can be observed as well. The government has reached policy paralysis with no major infrastructure projects recently. Further India seems to have high inflation and high capital cost as compared to other major countries. Reduced agricultural subsidy and loan waiver to farmers also matter. In addition, currently there are no effective platforms in India to explore good ideas and talent. Besides all the above factors, one more upsetting factor is that most of the India’s manufacturers are happy with trading, buying or importing material and selling. This trend should be stopped. It’s time to focus more on exporting rather than importing.

Role of govt Almost all metallic and non-metallic raw materials are available locally; hence India has very little dependence on importing those ones. Moreover, it is said that India has the largest pool of professionals and second largest pool of technicians looking at the huge number of engineers passing out every year. However, present Indian engineering education system needs to adopt some changes. It should be based more on current needs of industries and practical knowledge rather than theories.

The government is planning to spend a sizeable amount in infrastructure; the outlay in 7th plan is estimated to be $ 75 billion. Now govt should focus on creating conducive atmosphere for growth by investing in infrastructure projects. Also it should attract foreign investment to stimulate GDP growth in excess of 8 per cent. Other steps it can implement are reducing cost of capital, reducing taxes etc.

Involute’s strategy One more good sign is, nowadays, with good banking setup and government support for investment, huge projects are being set up in the country and more investment is being made on R&D centres as well.

As of now, it is just wait and watch for Involute Technologies. However, with some positive indications from government, it will plan investments of ` 50 million keeping itself always focused on adding new technologies.n

Getting encouraged with its initial success with supplying turned components to Bajaj Auto, Involute Technologies was started in 2000 to supply quality gears and components. The growing streak included infrastructure, equipment, know-how, clientele and the team who made the company vision their mission. June 2014 n OEM Update n 40

IBM, Robert Bosch partner for smarter, safer vehicle components

PERFECT MACHINE TOOLS CO. LIMITED Perfect Machine Tools Co. Limited, are today counted amongst the reputed sales and service representatives for many leading Manufacturer world wide. Own manufacturing set up for Single Spindle Automatic Lathe Machines, Precision CNC Turning Machines and Precision CNC Internal Grinding Machines. We also Export our products to many countries across the world.

Continuous engineering, open standards help streamline product creation and reduce deployment hurdles


BM and Robert Bosch GmbH announced a collaborative partnership to create a new, data-driven model to more efficiently and accurately develop intelligent, interconnected automotive products. Built on open standards and IBM design tools, the continuous engineering software platform can quickly scale to thousands of partners, clients, engineers and technicians. By engaging all relevant stakeholders in the automotive supply chain and elevating the right data from them, the standards-based platform will cornerstone Bosch’s long term vision for cross-industry collaboration to quickly deliver increasingly smarter and safer vehicles. Driven by innovation in consumer electronics technology, the automotive sector is under immense evolutionary pressure. Today’s vehicles are more connected than ever – containing as many as 100 computerised controllers and 10 million lines of software code. As vehicle complexity continues to rise, automotive suppliers must address pressures to reduce costs and to innovate quickly, while also managing the intense challenge of ensuring vehicle quality.

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Bosch recognised this need for standards-based integration between all engineering teams and organisations in the supply chain. Additionally, an emerging generation of software engineers is increasingly demanding more transparent communication, flexibility and collaboration across the industry. By unlocking core engineering processes across teams and development partners, the IBM platform enables Bosch to achieve a key of efficient engineering by establishing a strategic, transparent reuse approach. “Our aim is greater agility, accelerating product innovation and delivery,” said Dirk Hoheisel, Board Member at Robert Bosch GmbH. “By implementing a software and systems design platform founded on integration and reuse, we’re able to improve our integration and increase development quality – setting higher safety and quality standards not only for our company, but for the industry as a whole.” The IBM solution was selected for its ability to easily scale and become adopted by multiple disciplines and organisations across the company. Through this advantage, Bosch is able to execute its long term initiative of a standards-based platform for end-to-end efficiency and strategic reuse of engineering artifacts. As a result, the company will easily meet safety and maturity standards such as ISO26262, ASPICE, AUTOSAR and others as they continue to evolve.  n

Air compressor

Air receiver

Screw compressors

Hydraulic presses

Press brake

Pneumatic solenoil valves

Hydraulic cylinder

Hydraulic power pack

Pneumatic tools & fittings

Cetop designed solenoid valve

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India in an excellent position to serve emerging economies Rajesh Nath, Managing Director, German Engineering Federation (VDMA)


erman companies have always shown faith in Indian market. Moreover, today they are increasing their investments considering the advantageous situation present in India. Rajesh Nath explains some favourable conditions for India to be global manufacturing hub in future.

developing world. India is in an excellent position to serve emerging economies in Latin America, Africa and elsewhere in Asia. Currently, that represents 11 per cent of India’s export market, but it is set to grow dramatically.

Impedances More population more employment

India has a large working population which can be a competitive advantage for labour intensive manufacturing

It has become common to often make emphatic claims that India is set to become the next major global manufacturing hub. However, attaining this goal needs a realistic view, considering the myriads of problems the manufacturing sector is facing today, amidst growing concerns of global economic slowdown, poor infrastructure, volatile currency fluctuations and inflexible labour laws. India has a large working population which can be a competitive advantage for labour intensive manufacturing. The ability to rightsize and downsize employment, aligned to the market demands for the products manufactured in India, is imperative, if we are to grow our manufacturing operations in India. Also the laws in India should facilitate the same with due provisions inbuilt to protect workers interest and avoid exploitation. It will create more employment opportunity and encourage activity in India.

In times of growth it becomes difficult to tackle high turnover. When the economy grows at a rate beyond 7-8 per cent, companies face a skill shortage and turnover increases from a manageable 2-3 per cent to as much as 20-30 per cent. This creates an unstable environment for manufacturing. In India, the taxation is so skewed that it is often easier and cheaper to import equipment than manufacture it locally. This is the biggest impediment for the growth of our manufacturing industry. Another challenge is public sector control and the requirement that companies bidding on very large infrastructure projects must have previous experience in the field, which many Indian companies lack. Also the state governments should be proactive in making manufacturing zones attractive for automobile and other manufacturers. Further, labour laws should be corrected.

VDMA’s approach Fillip factors India offers potential investors in the manufacturing sector a number of competitive advantages. India’s own domestic market is large, with over 600 million rural consumers. Workers’ wages in India are less than half of those in China. India has a large talent pool including a strong engineering eco-system. From a strategic point of view, growth in the coming decades will come from the June 2014 n OEM Update n 42

German companies look at the Indian market with long term engagement which includes exploring possibility of investments in India. Across sectors there is a strong presence of German engineering companies in India with many companies like Siemens, Bosch, Festo, Bosch Rexroth, Schaeffler Group, KSB, ThyssenKrupp Industries, Liebherr, Schwing Stetter, Putzmeister to name a few, have invested substantially in the Indian market. n

AUTOMATION 48 50 52 54 56

Automation sector witnessing surge in investments Takehito Maeda, OMRON Asia Pacific, Industrial Automation Business

Local companies should accelerate Vikas Khanvelkar, DesignTech Systems Ltd.

Bring in the best global manufacturing practices Mahesh Wagle, Cybernetik Technologies

Taxation: the biggest impediment Philip Mani, Schmalz India Pvt. Ltd.

Uniform tax structure to provide level-playing field Vikas Swami, KUKA Robotics India Pvt. Ltd.

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Takehito Maeda, MD, OMRON Asia Pacific, Industrial Automation Business

We believe that the manufacturing sector in India is on its way to witness a boost in investments in automation, with a growing focus on quality, efficiency, productivity and shortage of skilled workforce

Automation sector witnessing surge in investments O

MRON Corporation, is a diversified company operating in industrial automation, electronic components, social systems, healthcare, and environment fields. It’s one of the global leaders in the field of automation with around 36,000 employees in over 35 countries. OMRON Automation India caters to various industrial segments namely packaging, automotive, material handling, solar, food and beverages, textile and panel handling applications. Recently, the company has opened its 5th ATC in world and 1st in India. In an exclusive interview with OEM Update, Takehito Maeda, MD, OMRON Asia Pacific Pte Ltd., Industrial Automation Business and Sameer Gandhi, MD, OMRON Automation, India, talk on current status of manufacturing industry in India and how ATC can help manufacturing industry to increase their productivity and improve their setup in a short span of time.

OMRON has launched its first automation technology centre in India. Could you brief us on its unique features? Takehito Maeda: Overall there are lots of changes happening in the world, so we have to create facility which caters to all different types of industries. In current situation, there are various challenges and to overcome them, we need to collaborate, then only we can give the best services. ATC has been created to support the manufacturing units because when they have to setup a facility in a short time we can do the concept testing here and it can help them to speed up in setting up their unit. The centre has on display OMRON’s key portfolio of industrial automation range as well as the technical and application support capabilities through actual demonstrations on machines and laboratories. The display includes our

June 2014 n OEM Update n 48

SYSMAC platform which integrates logic, motion and vision.

How is it going to benefit the Indian industry? Takehito Maeda: The population of India is very large and this has a direct relation with the consumption patterns. Hence, an improvement in the manufacturing output through automation has the potential to bring in a significant improvement in the quality of the products leading to an improvement in the consumers’ lifestyle which in turn shall again cause an increase in demand. For example, the food and beverage manufacturing industry has a huge scope of automation which if exploited effectively can benefit the manufacturers immensely as well as provide better quality products to the consumers while at the same time reducing the wastage. Based on the philosophy of ‘you create the concept, we will help you to make it work’, the centre aims to showcase OMRON’s expertise in the ‘sensing and control’ technology so that the customers are able to test their new ideas, experience and understand how they can bring more improvements to their current manufacturing setup and can become more competitive in their respective fields in the industrial automation domain. Not only food and beverage, it can also cater to many more sectors such as packaging, FMCG, pharmaceutical, special purpose machines, automotive and textile by catering to the advanced requirements of the manufacturing segment like productivity, quality, efficiency and safety.

How significant is the Indian market as far as your global business is concerned? Takehito Maeda: India holds a key position in our ‘Asia Hotspots’ strategy amongst the other two countries – Thailand and Indonesia. The strategy aims to strengthen OMRON’s

Technology Speak Out industrial automation business in these countries. I think this is the right occasion to share that OMRON’s overall perspective on India as a promising destination for the same. The first one is the rapid growth in automation. We believe that the manufacturing sector in India is on its way to witness a boost in investments in automation, with a growing focus on quality, efficiency, productivity and shortage of skilled workforce. This is paving the way to the requirement of additional production processes in the manufacturing world such as vision inspection to improve quality. OMRON is the only player which offers integrated automation and vision sensing technology together, through the Sysmac platform. The huge population base of 1.22 billion people is another factor leading to a significant growth of the consumption in the country further causing an increase in mass production of foods, necessities, and expansion of related industries such as automotive, food and beverages, medical, and textile. I would like to specifically describe the potential of the automotive manufacturing industry. India stands 6th in the annual production of automobiles. It is around 3.38

million as on 2013 and is hopeful of witnessing significant acceleration in the coming years. The investment in the social infrastructure of the country is also going up and shall continue to do so in the long run. All these factors have a cumulative effect on the needs of the manufacturing sector further lending credibility to our decision of choosing India as the destination of opening our 5th Automation Centre in the world.

How India can become a global manufacturing hub? Sameer Gandhi: India has got a burgeoning population which is entering into the middleclass and it’s a consuming class, so the demand is going to increase. As a country we have enough resources, when the demand increases, suppliers also increase. The value chain from suppliers to consumers will have to be more and more automated and that will increase the demand for the manufacturing industries setup. The two key ingredients required are more automation and infrastructure support.

What are the factors that can stimulate India’s manufacturing growth? Sameer Gandhi: We’ve all the key pieces

(LtoR) Takehito Maeda, MD, Omron Asia Pacific, Industrial Automation, Yutaka Miyanaga  Company President, Ind. Automation Company, Omron Japan, Sameer Gandhi, MD Omron Automation India

with us - the demand, natural resources and technical skills. Now it’s just a question of getting the acts together. One of the greatest problems in India is of course land, then infrastructure, ports for import-export and within the country; we have road infrastructure which needs to be improved.

What will be your company’s roadmap in the wake of India’s growth story? Sameer Gandhi: We want to take advantage of the growth opportunities. We believe that this growth will bring in lot of opportunities to improve manufacturing setup and this is where people will need more and more automation. This crates an opportunity from OMRON to take advantages. So, we are ready with our product range, setup, people and a thorough experience of the Indian market. n

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Vikas Khanvelkar, MD, DesignTech Systems Ltd.

Local companies should be able to achieve large volumes and economies of scale like China. This cannot happen only with domestic demand

Local companies should accelerate D

esignTech Systems is one of the leading CAD, CAM, CAE, PLM, RPT solutions, additive manufacturing technologies, and engineering services provider from India. Vikas Khanvelkar analyses the current situation of Indian manufacturing sector and its place in the competition being faced.

companies are still afraid of investing into manufacturing as they fear they won’t be able to survive the competition posed by China. This is because currently there are not many policies to encourage local manufacturers and insulate them from China’s competition.

Need promising initiatives

Do’s for govt

India can definitely become a global manufacturing giant and ‘Made in India’ mark can certainly give China a run for its money. This can happen if India incorporates some initiatives. There is a need like never before to help generate skilled and trained manpower. Undeterred power and water supply, availability of industrial land at affordable rates are fundamental essentials to set up manufacturing plants. As power cuts take a huge toll on productivity and profitability and hence adequate power generation facilities are needed.

Govt needs to introduce policies and initiatives that will encourage the local industry to expand or engage in manufacturing line of business. Some of the do’s for it are: • Curb the import of Chinese goods. Impose additional taxes on the Indian companies who get their products manufactured in China • Give initial subsidies or tax concessions to companies to start manufacturing in India • Encourage exports of Indian made goods • Reduce multilayer taxation like VAT, CST, sales tax, service tax, LBT, Octroi or entry tax etc. Need to have only one tax like GST. • Establish skill development institutes and start prolific vocational skill development courses in existing universities • Improve necessary infrastructure development i.e. electricity, water supply, dedicated land • Put policies in place and ensure strict implementation: compliances to environmental norms, standard of working conditions, labour policies.

Important factors It can be said that India is well placed in high value add design and engineering services as compared to most of the other competing countries. Now local companies should be able to achieve large volumes and economies of scale like China. This cannot happen only with domestic demand. So to increase exports, these companies should be helped to become globally competitive. Labour laws should be made easy and infrastructure like road and rail connectivity needs to be improved. And of course availability of uninterrupted power is also a must.

Major roadblocks The major roadblock industry is facing today is competition from China. Local manufacturing will only grow if ‘Made in China’ products don’t find their way to India markets. However, many Indian June 2014 n OEM Update n 50

Roadmap for Designtech Designtech’s roadmap is to continue help product design companies to bring their products to market faster and optimise the costs to be globally competitive. This will help India become global R&D centre as well as manufacturing hub. DesignTech has signed up with Gujarat govt to set up 5 centres of excellence in association with Siemens, to train the students of Siemens PLM software. n

Red Lion bags Top 10 Award in China R

ed Lion Controls, the global experts in communication, monitoring and control for industrial automation and networking, recently announced that the company has been honoured for its consistent commitment to the sustainable development of China’s automation industry by Automation Panorama magazine. Red Lion was also recently named a Top Ten New Outstanding Enterprise within China’s automation industry for 2013 at the 2014 China Automation Industry Annual Conference (CAIAC) held in Beijing. The 2014 CAIAC awards, hosted by the China Automation Society and co-organised by the China Instrument Industry Association, China Computer Industry Association, National Technology Committee of Machinery Safety Standardisation and National Technology Committee of Industrial Process Measurement and Control Standardisation, are designed to recognise enterprises that have made outstanding contributions to the industrial automation industry over the past year. Award recipients are determined based on the combined feedback of an expert committee and online voting polls.

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“Red Lion is honoured to receive such a prestigious award, as it demonstrates the success and value of what we’ve been doing over the past few years in China,” said Michael Wang, General Manager of Greater China for Red Lion Controls. “China is an important market for us, and as we further expand our footprint, we look forward to providing reliable, high-quality industrial automation and networking products to the vertical markets that we serve.” China’s automation industry is growing strongly amid a sluggish global economy, and it’s believed that the industrial activities will continue to flourish over the years to come. The innovative contributions Red Lion has made to drive forward the growth of industrial automation and networking in China for transportation, city utilities, oil & gas and energy field applications were a significant deciding factor for this award. In addition to the CAIAC award, Red Lion was also selected as a Top New Cutting-Edge Company by China’s automation portal for its technology leadership and innovative contributions. This follows Red Lion’s N-Tron series NT24k managed Gigabit Ethernet switches receiving a Golden Mousetrap award in the US for industrial networking technologies in the automation and control category earlier this year.

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Mahesh Wagle, Director, Cybernetik Technologies

Bring in the best global manufacturing practices C

ybernetik Technologies provides innovative solutions in process and manufacturing engineering automation. ‘India needs to get aligned itself with the world economy and growth,’ says Mahesh Wagle and further explains the factors affecting India’s growth in manufacturing sector.

Man, machine and overall infrastructure

India needs to bring in the best global manufacturing practices. It involves 3 things: man, machine and infrastructure

India needs to bring in the best global manufacturing practices. It involves 3 things: man, machine and overall infrastructure. Being capable enough in these areas would help India to achieve the tag of global manufacturing hub.

Other factor is infrastructure. Today India is at that point where China was 20 years ago. However, today China has gone a way ahead in terms of infrastructure. Obviously, stimulation comes when there is a great infrastructure, uninterrupted power and improved transportation. Manufacturing growth will be linked to the infrastructure improvement. The government has to take a lead on that.

Issues to be addressed by govt The manpower used to grow industry should be taken into consideration. The labour law in practice today is archaic. It has to be more rational with the primary objective being prevention of exploitation of people and having a global labour standard. When it comes to machines in India, certain technologies and equipment are needed to be imported. This process must be simplified with regards to import of machinery, import of new technologies and welcoming people with technology in India. All this cannot work in isolation and moreover, it’s time to integrate ourselves more with the world economy. Problem is that Indian manufacturers are tied up with difficult laws, difficult work situations and poor infrastructure. Exporting any equipment also involves a huge paperwork making it too much time consuming task. There is a lot of interference from the government in the process, which must be removed. The existing rules and regulations have been created over the years, many of which are irrelevant but still they happen to be there which make it difficult for SMEs.

Factors to improve Basic stimulation can come by the reduction in June 2014 n OEM Update n 52

laws barriers. Today, we have lot of protection barriers. The moment barriers come down; Indians are smart enough to compete.

Again, pressing issues could be said to be linked with man, machine and infrastructure. Labour laws are important. In every sector, the government is pushing them under the carpet. Now India has reached at a stage where it is not at all considered to be competitive by many companies in the world. Today, if one has to put up a factory in Maharashtra, the timelines are 6 to 8 months, which is a long time in world business and needs to be improved.

Cybernetik’s pathway Cybernetik’s pathway is of course to achieve growth with technology. It feels that in its area of business, it should have good technologies. It has now started looking outward for the simple reason that there it finds a huge potential. Hence it is planning to have an outward look as well in addition to the domestic market. However, Cybernetik is totally aware of the fact that its field of operation could be limited as it is in SMEs sector at present.  n

Cybernetik Technologies offers state-of-the-art technologies for material handling automation which covers handling of powders, liquids and unit payloads.

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Philip Mani, Managing Director, Schmalz India Pvt. Ltd.

Taxation: the biggest impediment S

chmalz India Pvt. Ltd. is part of the international Schmalz-Group. It assures that its vacuum components and ready to connect gripping systems ensure efficient processes in automation, ergonomic vacuum lifters. About India’s chances to become global workshop, Philip Mani emphasises on realistic view to achieve the goal.

A good inspirational goal

Any economy whose growth is dependent on manufacturing sector, must witness a contribution from this sector in excess of 20 per cent to make worthwhile impact on the GDP growth

A thriving and competitive manufacturing industry needs an excellent infrastructure that would enable it to be competitive on cost, quality and supply chain. These are the three important parameters that determine the success of the industry. To become a global manufacturing hub is a good inspirational goal for India. However, attaining this goal needs a realistic view, considering the problems the manufacturing sector is facing today, amidst growing concerns of global economic slowdown, poor infrastructure, volatile currency fluctuations and inflexible labour laws.

Decisive factors There are some decisive factors that can play important roles in India’s journey to reach its goal. These include better infrastructure, reduced currency fluctuations, better labour laws, adequate resources of power and water.

Problems to deal with Any economy whose growth is dependent on manufacturing sector, must witness a contribution from this sector in excess of 20 per cent to make worthwhile impact on the GDP growth. Current taxation is such that it is often easier and cheaper to import equipment than manufacturing it locally. This is the biggest impediment for the growth of manufacturing industry. June 2014 n OEM Update n 54

Significant improvements are required in power, ports and people issues coupled with a tariff structure. However, most states do not provide grid power and the cost of captive power to grid is 1:3, while water is a huge challenge in almost every state. The time taken for clearances in ports is anywhere between three days to one month. These inefficiencies add to the cost and impede the ability to supply quality products on time.

Government’s lookout The government has to view the manufacturing sector from the macro as well as micro levels to understand the levers that would accelerate the growth of this sector and encourage capital investments both by domestic and foreign companies. Government can improve the picture by presenting some good policies. These may include providing incentives to boost exports, focusing on infrastructure development, transparency in operations, lowering corporate taxes, simplifying tax laws, creating jobs by providing incentives to manufacturing companies etc.

Schmalz eyes on ‘automated’ future Schmalz’s main products are used for automation, which clearly is the future. Automation will find its extensive use in coming period for higher production with ergonomics and efficiency. Growth of the manufacturing sector leads the company’s growth also as more and more companies and fields will need to get automated. Aiming at tripling its business volume and value by 2020, Schmalz has already started moving towards manufacturing and reducing its imports. n

Brand Report

Ha-VIS eCon switches stand for high-efficiency and performance High-efficiency and performance, along with simple and quick operation – the new Ha-VIS eCon switches place a premium on meeting these demands Powerful power over Ethernet Plus (PoE+), full Gigabit Ethernet and an industrial temperature range of (-) 40 C to (+) 70 C broaden the wide product portfolio with additional functionality. Thanks to their approval for use in industry as well as the maritime market and transportation technology, the switches can be optimally selected for each application. n


ptimised and designed for jobs in harsh industrial environments, unmanaged Ha-VIS eCon Ethernet switches equally enable the cost-effective expansion of existing network infrastructures, as well as the development of new industrial

networks. The compact, cost-effective plugand-play switches can be easily and quickly put into operation. Two different compact, space-saving housing designs guarantee the best possible use of available space in the switch cabinet.

Contact: Harting India Pvt. Ltd. Abhishek Bimal Asst Manager Marcomm

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Uniform tax structure to provide level-playing field Vikas Swami, Vice President, KUKA Robotics India Pvt. Ltd.

The country needs to improve its global share by being more cost competitive in market


UKA Robotics India Pvt. Ltd. is a fully owned subsidiary of KUKA Roboter, Germany. It is one of the pioneers in the field of Industrial Robotics. The industrial robots are now being used in various Indian industries for different applications like welding, handling, processing etc. KUKA has its presence in almost all major automobile manufacturing countries. Vikas Swami talks about the areas that need to be improved in order to see India as global manufacturing hub.

Be cost competitive Being already present in the league of global manufacturers in many product lines including automotive, India is making its mark. However, now the country needs to improve its global share by being more cost competitive in market. This could be possible by investing in new technology, thus reducing rejections and getting quality products at faster pace.

Potential catalysts There are some factors that can prove as catalysts in India’s growth in manufacturing sector. Major factors are Better infrastructure and industry friendly industrial policies. Better roads and ports will ease pressure on companies who are willing to do business pan India or wish to be in the field of export-import. Further, lesser travel time will reduce requirement of multistate production and better ports will motivate global OEM to consider India as their global production and distribution centre.

meet in remote locations where new plants are being set up. The poor infrastructure close to these plants remains the major reason behind. Some industries in manufacturing sector are found to have difficult time in deciding if they go for automation or manual operations, as to justify automation they need higher volumes of course.

When the ball is in govt’s court The new project proposals need to be cleared faster. At the same time civil society and industry opinion should be taken into consideration while making new industrial policies related to industry growth and its effect on environment. At present, industries have limited options to set up plants due to infrastructure bottleneck and thus some prime locations in few states are getting over-crowded. One important issue of uniform tax structure across the country is also being discussed for long, which should be addressed as soon as possible. This will give even levelplaying field to industry in India and will push India up in the list of countries with ease of doing business.

KUKA India’s focus KUKA India’s focus is evenly divided into automotive as well as non-automotive sector. Needless to say that to become successful in these areas, people with sound knowledge of industrial robotics will be required. These qualified engineers when move into industry, they make it easy for industry to adopt automation.

Difficulties In India, industrial policies are changing fast and also from state to state which makes it tough to formulate a long-term strategy. Demand of skilled workers is difficult to June 2014 n OEM Update n 56

That’s why KUKA has a focussed approach and is tying up with technical colleges and universities across India so that things could improve at the grass root level. n

Manufacturer, trader and supplier of Entrance Automation Systems




Landmark Projects Dabur India Shriram Pistons & Rings Ltd. Birla Tyres Vadilal Icecream Company India Autofit Industries

Brand Report

igus presents maintenance-free systems for packaging industry The plastics expert igus offers products for cost-effective and zero-maintenance options for packaging machinery design


gus presents a wide range of innovative products – ranging from food grade tribo tape to fully harnessed energy chain systems. These are specifically developed for the stringent demands of the industry. “Manufacturers of packaging machinery rely upon high-performance components especially where products must be packaged in a time and energy-efficient manner”, states Lars Braun, Head of Industry Management – Packaging Industry at igus GmbH. “Machinery has to be designed and manufactured within strict rules and regulations, whilst minimising associated costs, in order to do this we offer individual components as well as complete systems for drive technology.”

Food grade: quality standards At igus, most food grade products are produced in blue, and are therefore clearly identifiable. The world’s first tribo tape made from proven iglidur A160 materials is suited for a range of applications due to its friction and wear values. Specifically, its maintenance free dry-running properties make it an ideal component for packaging machinery as a sliding surface where low friction is essential. Another example, and with an equally wide range of design freedom, iglidur A160 is also available as stock bar. Food-grade materials, iglidur A181 and iglidur A350 are used for even more specialised challenges, such as high temperature applications. Even for conveyor technology, the injection moulded knife-edge rollers from igus allow the complete avoidance of additional lubricants, whilst also providing better wear values when compared to PET-P versions.

Long service life knife edge rollers from igus provide accurate and lubricant-free deflection of conveyor belts. (Source: igus GmbH)

drylin W linear rail provides an effective protection mechanism that safeguards the lead screw and lead screw nut against impact from falling components and debris. This enhances its maintenance-free characteristics, a feature also shared by the drylin SLWT-1080. Its new linear unit is equipped with a twin lead screw, which allows separate control of the carriages. Various lead screw pitches can be combined, therefore providing maximum design and operating flexibility. The drylin E stepper motors also create new design possibilities. The compact design of the laterally mounted motor flange allows the motor to be mounted adjacent to the system, therefore reducing the overall system footprint.

Complete drive systems As a system manufacturer, igus also has developed a presence in drive technology. The drylin product range has evolved and is enhanced by the linear modules drylin SLW Protect and drylin SLWT-1080. drylin SLW Protect is designed for sensitive environments. The durable

The new xiros ball bearings made from FDA compliant xirodur F180 material, combined with igus’s aluminium guide rollers provide yet wider options for packaging system solutions, included within this are the cost-effective flanged ball bearings made from xirodur B180 (available in various diameters,) which also fall into the igus approach of consistently striving for improved solutions.

Complete systems for energy chains and cables

The new plug-in “readychain speed” energy chain facilitates connecting harnessed e-chainsystems within seconds, without using tools. (Source: igus GmbH)

June 2014 n OEM Update n 58

The tribo tape made from iglidur A160 materials can be bonded in a variety of ways, therefore allowing a wide range of options when designing slidind surfaces where low friction and wear is essential. (Source: igus GmbH)

The readychain and readycable product range seamlessly integrate into the igus system concept. Fully harnessed energy supply system solutions ensure savings in logistics and downtime. The innovative plug-and-play method of “readychain speed“, where the connector and mounting bracket form a compact unit, allows the complete energy chain to be connected within seconds without the use of tools.. This significantly reduces assembly and maintenance time. Ranging from individual components to complete systems, igus provides in excess of 100,000 products for packaging machinery designers and builders. n


Brand Report

Picture processing Automation with vision A

utomation solutions frequently require machine vision systems in order to perform inspection, control and guidance tasks at levels of speed, precision and reliability that far exceed human capabilities. Augmenting production lines with vision systems is a costeffective way to speed up production while eliminating errors and improving quality. The new In-Sight 7000 series from Cognex now provides support for the deterministic Ethernet POWERLINK protocol. Vision systems are an essential component of any manufacturing process involving inspection, measurement, identification and guidance. One way they are used is to identify flaws in vacuum cleaner components and verify their completeness, positioning and functional dimensions following assembly.

Immediate detection of defects with vision systems

carrier and rotated through a series of four different orientations. Parts that pass this inspection continue on for further processing. If any defects are identified, the part is rejected and an error report is generated; the defective part is then assigned to one of a number of uniquely coded defect classes. If necessary, images of defective parts can be saved for later evaluation. The system inspects twelve measurement points on each component, each hardly perceptible to the human eye. A manual inspector wouldn’t stand a chance. The InSight camera can quickly recognize the tip of a metal spring, even when it only peers out from behind a plastic component by a few tenths of a millimetre. This level of inspection not only weeds out defects, it also ensures the high quality and long lifespan that help brand name products compete with cheap imitators.

The part being inspected is placed on the

100% quality control

In light of the increasing importance of deterministic Ethernet, we saw that POWERLINK was a musthave for our Cognex Connect communication package. We’re excited about the new possibilities that POWERLINK offers for implementing highly integrated image processing applications in complex automation architectures. Bhaskar Banerjee, Business Unit Manager for image processing systems at Cognex

This intelligent vision system identifies soldering points with extremely high precision

June 2014 n OEM Update n 60

In addition to identifying defects, vision systems are also frequently used to verify component placement. Production of solar cells is expensive, for example, and with such large volumes of cells passing through the line, a high degree of automation is the only way to maintain a competitive advantage. One of the toughest challenges involves aligning and positioning the cells. In addition to ensuring that they are correctly centred, the vision system can also inspect them for defects such as cracks and breaks, verify their dimensions and determine their position with respect to the edges.

Once the positioning has been verified with high precision, induction soldering heads make the connections between cells and the tin-plated copper

Cognex vision systems are able to identify the most minute imperfections in damaged or improperly soldered cells – guaranteeing virtually 100 per cent quality control. Doing so demands robust, stable and flexible testing and positioning systems that work with impeccable precision. The technical features of the Cognex In-Sight system – such as an Ethernet connection, real-time remote operation, rapid processing and easy-toconfigure In-Sight Explorer software – meet all of these requirements and help optimise every step in the process.

POWERLINK implemented as a standard feature in the In-Sight 7000 series from Cognex The POWERLINK standard has established itself as one of the most significant Ethernetbased protocols for high-speed industrial automation applications. As the first machine vision supplier to recognize this trend, Cognex has moved to support the POWERLINK protocol in its new In-Sight 7000 series. The synchronization between Cognex In-Sight 7000 image processing systems and POWERLINK systems ensures faster, more efficient and more highly automated solutions for users on the production line. n Author:

Alexandra Fabitsch, Corporate Communications, B&R

Perfectly prepared: A vacuum gripper transfers the overall image of the cross-connections to the solar module



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Equipment 64 66

A long way to go


Review and revamp


Focus on innovation


After IT, its time to take another big step

Tushar Mehendale, ElectroMech Material Handling Systems (I) Pvt. Ltd.

India in driving position

Dayanand Dalvi, ATS Conveyors India Pvt. Ltd. Manojit Acharya, Demag Cranes and Components (I) Pvt. Ltd. Naresh Raisinghani, BMGI - India Division Peter Bolesza, NNG LLC

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Tushar Mehendale, MD, ElectroMech Material Handling Systems (I) Pvt. Ltd.

A long way to go T

oday ElectroMech is one of the largest EOT cranes manufacturers in India. It offers solutions for various applications in manufacturing plants and infrastructure projects through a range of hoists and cranes. Being interested in India’s journey towards becoming global manufacturing hub, Tushar Mehendale expresses his views on the roadmap.

engineering and fabrication industries also benefit directly or indirectly from this growth.

Situation to overcome The Indian economy continued limping into the start of this year. As a result, the capacity utilisations at several factories were at record low levels, making no substantial generation of demand in cranes.

A lot of ground to cover

The govt of India needs to push ahead relentlessly with large scale infrastructure projects that will change the face of the country

India has quite a lot of ground to cover to become a truly global manufacturing hub. Productivity in the economy needs to increase to a large extent. Bottlenecks right from the basic education system to infrastructure need to be addressed on priority. Red tapism and instability in the government further add to the woes of the manufacturing sector.

Furthermore, the scenario on the infrastructure projects front is also not promising as a lot of projects continued to be stuck in regulatory imbroglio. This gave rise to the shrinking size of market quite dramatically in previous year and made a direct implication on the business generation possibilities. This overall situation needs to be overcome.

The investment environment needs a lot more confidence inspiring measures. Ambiguity in taxation laws and application of retrospective taxes hurt the confidence of investors. This kind of uncertainty should not exist to create an environment that can sustain growth in the long term.

To do list on priority for govt

Get going factors Infrastructure development is usually a positive indicator of the economic growth of a country. As a country undergoing rapid development, the construction and infrastructure sectors are witnessing an increase in activity. Several other complementary industries, such as steel and cement are growing as well. The power sector is also expanding in India and hence there is demand for a variety of equipment from this sector. India has emerged as a well recognised manufacturing hub for several heavy engineering companies. Core sector, automobile and ancillaries, power, infrastructure construction, shipyards, capital goods manufacturers, general June 2014 n OEM Update n 64

The govt. needs to push ahead relentlessly with large scale infrastructure projects that will change the face of the country. Efficient and simple taxation systems like GST need to be implemented on top most priority. Incentives should be given in terms of easy land availability and clearances for projects above a certain size. This will boost foreign investment in the country which will help Indian industry emerge as major industrial force on the global stage.

ElectroMech’s path ElectroMech believes that the trend of increase in demand will become more pronounced in coming period and the company is eagerly looking forward to it. To handle the growing needs it has a quality facility that has an annual manufacturing capacity of over 1500 cranes. The company has also implemented lean manufacturing systems within its process flow which enables it to reduce the turnaround time for order execution drastically, thus further increasing capacity within the same facility. n


At Konecranes, we believe that what we do is the part of your process. We have learnt this by working closely to our customers globally. Our smart features like sway control, load positioning, load synchronization, make the cranes more smart to work with and safe. Our remote data monitoring service helps to analyze actual crane usage data and to plan maintenance schedule effectively to reduce downtime.

Our smart technology and efficient service helps to manage complete crane operations during the lifecycle of crane, right from installation, operations, maintenance, modernization and so on. What you invest in Smart cranes actually cost you less in the long run. PRODUCT RANGE: Electric Chain Hoist, Industrial Cranes, Process Cranes, Shipyard Cranes, Container Handling Cranes, Lift Trucks & Reach Stackers, Crane Maintenance and Modernization Services.

WMI Konecranes India Limited 19, Level 2, Muttha Towers, Don Bosco Road, Yerwada, Pune - 411006, India Tel: +91 20 400 47470, Fax: +91 20 400 47475. Email:,

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India in driving position Dayanand Dalvi, CEO, ATS Conveyors India Pvt. Ltd.

At present India is in driving position to cater the demands of many European, Asian and Middle East countries and can grow dynamically


TS Conveyers India is 100 per cent subsidiary of ATS Group. Having its unit located in Pune, it now has installed more than 70 installations all over India within the last 6 years. Though its mechanical and automation concepts come from Europe, all the mechanical fabrication, machining, assembly and tests are performed in its workshop in India. ATS India claims that it is fully integrated, and takes care of all the electrical and automation activities with 100 per cent inhouse control panel assembly, wiring and software programming. Dayanand Dalvi shares his views on India’s probable success in manufacturing sector.

Apart from this, technological capabilities also need to be improved which is possible by creating conductive environment and increasing business expenditure on R&D.

From govt side Indian government has to make each and every possible effort to improve the investment environment in country. That should enable manufacturing as well as infrastructure projects to be implemented in the shortest possible time.

India can grow dynamically No doubt that manufacturing sector in India is healthy irrespective of today’s market situation. However, it lacks in competitiveness compared with the global market. Indian industrialists believe in technology-intensive manufacturing, but lack of skilled manpower, and infrastructure issues make things difficult. At present India is in driving position to cater the demands of many European, Asian and Middle East countries and can grow dynamically with little think-tank of individual and government.

Key factors in growth • Firstly, there should be sustainable and stable governance backed by infrastructure projects, health and agriculture sector initiatives • Meeting global quality standards along with cost competitive manufacturing • Restructuring plan to improve the enormous losses and deteriorating market shares is important.

Hurdles Major bottleneck is R&D sector and this June 2014 n OEM Update n 66

has not been sufficiently explored to the required extent. It actually needs complete focus and attention.

The competitiveness of manufacturing industry is needed to be at the core of policy so that enough supply to the domestic market and also export to the world could be achieved.

ATS plans ATS, from its side, is of course excited to share its part in India’s growth journey. For the purpose it has some special plans designed for future. • Skill building and human resource development with available reforms by employing the training and awareness and exploring new areas of manufacturing • Enabling more and more employment with additional work measures • Technology upgradation as a due task for individual, and R&D • Core investment in R&D, manufacturing and service capacities • Study the global market scenario and boosting manufacturing export according to need • Diversification into sectors such as logistics, chemical and FMCG etc. n

Speak Out

Manojit Acharya, Executive Director, Demag Cranes and Components (I) Pvt. Ltd.

Review and revamp B

eing one of the global leaders in the manufacture of cranes and components, Demag supplies solutions for all types of material flow, logistics and industrial drive applications with its industrial cranes. Manojit Acharya shares his views on constructing India as one of the leaders in manufacturing sector on global stage.

Capable enough

A review and revamp of some sticky current issues is needed

India has a large coastline, educated workforce, economical labour, potential education system, improving power scenario and an ability to produce good quality products that are acceptable to global customers. Thus India is definitely capable enough to become a manufacturing hub. In early 90’s it is seen that when offered a opportunity and the right investment climate, manufacturing companies have flocked to India to set up base initially to address domestic demand and later to export to other markets. A review and revamp of some sticky current issues is needed including certain land acquisition policies. Interaction between departments is required to clear large projects on priority. There is also a need to have specific skill development in certain trades to provide a reasonably trained workforce. Creating a favourable investment climate through confidence is necessary and India has the right climate for it. However, this is not a magic wand process. Global demands have shrunk in the past few years and it will take a few more years to bounce back.

Important factors for growth Some factors are really important when it comes to the growth of Indian manufacturing. One of these is ability of Indian manufacturing sector to deliver good quality products which will be acceptable in the global markets. Availability of skilled and educated workforce would be another advantage. Reliable June 2014 n OEM Update n 68

power supply and a well-developed internal infrastructure for providing easy access to the ports are also major factors in the process.

Exhausting hurdles Red tapism tires a lot. One still has to approach various departments in every state to set up a new unit, further there are multiple agencies that are involved in inspection and clearance. Multiple taxation system of goods is another hurdle. Now there is need to implement GST to make Indian industry competitive to some extent. Ideally there should be a single window to provide all clearances for setting up a unit. Next statutory registrations could be linked to one another, e.g. generate a company identification number after certain basic rules are met, and generate TAN, PAN, TIN, service tax registration etc. based on that and linked to it.

Govt in picture There are lot of steps that govt is expected to take to encourage current manufacturing picture. Govt should review the power policy and aid implementation of pending power projects to ensure that projects on hold are able to progress. Next it should review the GST policy and roll it out earliest, followed by reviewing the amendments to the land acquisition policy. It should also bring accountability between government ministries and bureaucracy when it comes to clearing new projects.

Demag direction Demag claims to be the first company in its segment to set up a manufacturing unit in India in 2000. Later it has expanded its footprint in India by setting up an even larger manufacturing plant at Chakan, Pune. It has developed products for the Indian market which are derived from its global designs and are sourced and manufactured locally. Demag is also planning to explore the opportunities to export to its plants across the world. n

Whatever the future will look like ...

Demag KBK enables you to achieve optimal load handling

Since it was launched in 1963, the KBK light crane system’s versatile modular design has provided countless opportunities for overhead materials handling solutions without sacrificing valuable production floor space. Our expertise and many years of experience will also help you to transport your loads quickly, accurately, smoothly and safely in future.

Expert Column

Outsourcing on-demand manufacturing using conversion cost model This model is likely to fundamentally change the structure of outsourced manufacturing in the capital equipment sector The need When it comes to low-volume, high-quality, on-demand manufacturing in sectors such as mechanical, material handling, electrical, control systems, panels etc., OEMs and EPCs find it very difficult to find good quality players to whom they can outsource. Outsourced manufacturing in these sectors is fragmented with many small and unorganised players who struggle to maintain the difficult balance between quality, consistency and cost. They lack scale. They also do not have enough volumes or margins to invest in training, skill development and competencies over the long run. So they lead a hand-to-mouth existence. What is the root cause of this?

Challenge If a product or sub-system is standardised with a predictable demand volume, clear specification, BOM and process, it is very easy to outsource this on annual contract basis. However, most OEMs and EPC customers in this space have changing and diverse requirements. The technical and commercial terms will vary widely between each requirement. Floating RFPs and finalising terms for each and every requirement is very time consuming.

New model and its impact Outsourcing on-demand manufacturing using conversion cost model is a disruptive new approach pioneered by Autosys. Like the way high volume contract manufacturing changed the structure of the industry in many sectors such as electronics, computers and automobiles, this model is likely to fundamentally change the structure of outsourced manufacturing in the capital equipment sector. More consolidation and an emergence of big players are expected, who can deliver substantially high levels of quality and consistency at a much lower cost.

Conversion cost model The core principle behind this model, is that the OEM or EPC company and the ODM partner (such as Autosys), pre-agree in principle on a conversion cost percentage for each category like electrical, MCC, control panels, conveyors, screw feeders, silos, batch weigher, and piping module. Similarly they also agree upon the overall size or value of the business for the year, even though quantities could vary from one requirement to another. The manufacturing is always done on-demand as per the custom specification or BOM of each requirement. But the customer gets a price advantage, as if they are outsourcing a standard high volume product on annual rate contract.

How it works? For each requirement, the input costs are mutually and June 2014 n OEM Update n 70

transparently shared and agreed. If there is a budget limitation for a specific requirement, the target costs are also mutually discussed and the input specifications, makes, models are collaboratively frozen.

Benefits The ODM partner gets better prices and just-in-time deliveries from downstream vendors because of the sizeable business volume that is consolidated in this model. The quality, productivity and process control efficiencies are also substantially better. As a result the final landed price to the OEM or EPC customer for the same requirement (mutually agreed input cost plus pre-agreed conversion cost) will be lower, without compromising on quality and consistency. The overall cycle time from requirement to delivery is also shortened. n About the author:

Ramkumar R S The author is Director Marketing at Autosys Engineering, which provides outsourced on demand manufacturing services to OEMs and large EPC companies in areas such as mechanical, material handling, electrical, control and instrumentation.


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Naresh Raisinghani CEO and ED, BMGI - India Division

Focus on innovation B

reakthrough Management Group International (BMGI) helps companies achieve their dreams by enabling them to effectively meet short-term goals. At the same time it helps them build the competencies and capabilities to fulfil their long-term company vision. Naresh Raisinghani shares his views on establishing India as a manufacturing hub.

Make presence felt

By focusing on innovating newer products for world and India consumption, a fundamental shift in the coming decade could be observed which can put India in top league

India has awakened to the reality that its manufacturing sector’s contribution is about 16 per cent only to the GDP and that all major countries who have experienced significant development have the same as 25-35 per cent to their GDP. India has proven itself in recent times as a reliable and world class producer in selected areas such as auto components, high tech engineering, mobile electronics, generics in pharma and textiles. However, now it needs to broad base itself and make its presence significantly felt in other manufacturing areas. Exports would definitely integrate India on the global scale as well as a manufacturing hub. However, India should continue a relentless focus on encouraging well established and global leading manufacturing firms to set up shop in India. That will, in turn, provide a market to rapidly fill the technology gaps with developed nations.

Indian entrepreneurs as innovators While several multinationals such as GE, Philips, Samsung have started tapping India’s R&D capability in selected areas, India is still far away from being recognised for innovations. By focusing on innovating newer products for world and India consumption, a fundamental shift in the coming decade could be observed which can put India in top league. This can happen if Indian June 2014 n OEM Update n 76

entrepreneurs emerge as innovators. However, there are two major issues the manufacturing sector is facing today. One is red-tapism towards clearances for project set-up. Second is poor infrastructure especially power, land, road and water.

Dear govt., attention please Govt can definitely help India accelerate its manufacturing growth. For this to take place, govt should pay attention to some top issues which are: • Rapid infrastructural investments on power, water accessibility, transportation and manufacturing hubs across the nation • Creating conducive policies for manufacturing sector by providing easy accessibility to capital via FDIs or eased up banking policies • Creating a climate for participation of the rural population • Periodic sign up sessions by govt and entrepreneur teams with delegations of country’s major policy makers and global MNC leadership teams, for seeking India as a manufacturing destination and enhancing bilateral trades.

BMGI’s aim BMGI aims to help businesses in taking advantage of the opportunity available. It also wishes to assist them with • Establishing innovation engines for creating future blockbuster products • Strategising and implementing plans for achieving profitable high growth • Restructuring and systematising the operations for delivering world-class levels of output performance at a significant cost arbitrage. Additionally, BMGI would look forward to working on specific mandates to assist the government in establishing India as a global manufacturing hub. n

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Peter Bolesza, VP of Eastern Europe and Emerging Markets, NNG LLC

Vietnam or Indonesia are creating strong competition to India as they are also trying to build up their manufacturing sector

After IT, it’s time to take another big step F

irmly focused on the continuous development of full-featured, locationaware solutions, NNG is committed to provide excellence for its business partners and end users alike. Enjoying some of the best premier automotive manufacturers as business partners, NNG’s primary business objective is to become a leading global automotive supplier. Peter Bolesza talks about the pros and cons in accelerating Indian manufacturing sector.

Present challenges No doubt the biggest obstacle here is the low level of infrastructure. Inflexible labour law and the difficulties in taxation are some major drawbacks when someone is considering their investments into this region.

Competitive environment More and more companies that require a lot of inexpensive factory workers are facing difficulties in China. Some factors like growing wages, changing labour law are making it difficult and less profitable for big manufacturing firms to operate in China. This situation is making such companies to look for alternative solutions in the South Asia region, also investigate possibilities in countries like Vietnam or Indonesia. These countries are creating strong competition to India as they are also trying to build up their manufacturing sector. India is trying to get into this field for a long time now, targeting to change the perception of the country.

Ray of hope The planned Delhi-Mumbai Industrial Corridor (DMIC) looks really good on paper. However, its execution is more important. As this project highlights, major encouraging factors are the availability of stable water supply, electricity, proper transportation and logistics facilities and labour law/taxation as well. It would be good if Indian government continues its efforts to convince the foreign sources, especially American and European companies. June 2014 n OEM Update n 78

Not to ignore, huge working population of India can be a competitive advantage for labour-heavy manufacturing. India has already shown its capability to succeed in IT and service outsourcing industries, now it’s time to take another big step.

In addition, water supply, electricity, transportation are all serious blocking factors. For example, a truck carrying goods from Gurgaon to Mumbai has to pass through 36 checkpoints and consumes around 10 days to reach its destination. Such poor connectivity leads to high logistics costs, increasing lead times. Though road is the most inefficient, expensive and emissions-intensive mode of transport, 57 per cent of goods in India are transported by road, while the figure in China is just 22 per cent.

How does NNG look forward? Being a navigation software company, NNG admits that it is indirectly affected by all the issues mentioned earlier. However, the company believes its purpose to bring its knowledge to India. It wishes to create products that can help companies and individuals to find and reach their destination, and also make and execute proper logistics plans in this ever-changing environment. NNG’s roadmap is very clear: find the best Indian companies to work with in the GIS or auto industry sector, and develop the products to a level where they can become commodity products for India. n

Brand Report

Konecranes launches new BOXHUNTER BOXHUNTER operating concept is based on advanced video and laser technology that Konecranes has developed for its top-of-the-line Automated Stacking Cranes (ASCs)


fter several studies, and backed by a thorough understanding of customer needs, Konecranes launched the BOXHUNTER and reinvented the RTG crane. “We are very pleased to announce the launch of the BOXHUNTER and are very much looking forward to offering this innovative crane to our customers in India”, says Nitin Erande, Port Cranes & Lifttrucks AGM Konecranes India. “We are confident that this outstanding container crane which is an excellent value for money, will meet the needs of our clients”, he adds. BOXHUNTER is outcome of an intense product development effort that reinvented the Rubber Tired Gantry (RTG) crane. The BOXHUNTER operating concept is based on advanced video and laser technology that Konecranes has developed for its topof-the-line Automated Stacking Cranes (ASCs). Video cameras located at strategic points around the crane and a sophisticated Graphical User Interface in the cab gives operator excellent visibility everywhere he needs it.

the best but do not need all the features or peak performance of Konecranes’ top-ofthe-range 16-wheel RTG. BOXHUNTER maintains a steady level of performance, around 15-plus container movements an hour, while still offering the high reliability and low downtime that lie at the heart of the Konecranes philosophy and brand.

Turning things on their head BOXHUNTER is built around the needs of container terminal operators who want

The new BOXHUNTER is built around the operator and the Graphical User

Interface operator works with. Main idea was to turn things on their head, literally, and bring operator down to ground level. With sophisticated video and laser technology which is currently available, it’s no longer essential to have the cab at the top of the crane. While bringing the cab down, hoisting machinery was also relocated down to ground level. This simplifies the overall structure and brings a new ease of access to this machinery, which is great from service perspective. BOXHUNTER also has a new counterweight system that eliminates weight of spreader from every load lifted, thus saving energy.

Standard RTG A simpler structure brings valuable savings to customer across the board. BOXHUNTER is the most modular and standard RTG ever, offered with a minimum of customizable options. It is delivered in containers, by regular container ship. As with all Konecranes container cranes, BOXHUNTER can be equipped with extra operator-aiding, safety-enhancing features such as DGPS Auto steering, TRUCONNECT, Konecranes remote monitoring services. n June 2014 n OEM Update n 80

Brand Report

Metering intelligence for pipeline monitoring H

oneywell released its newest ultrasonic flowmeter designed to help natural gas producers improve efficiency by more-accurately tracking the movement of gas through pipelines. The USM GT400 ultrasonic flowmeter helps to reduce the amount of effort needed to maintain pipeline metering, which is especially critical today given the skills shortage many oil and gas companies are facing as veteran engineers retire. Honeywell flowmeters are currently used in installations worldwide to measure the volume of gas across the supply and value chain. The USM GT400 measures the volume of natural gas at every stage of its movement, storage and utilisation, which is important because the volume of gas transported via pipelines to consumers is metered for billing purposes. Compliant with CEESmaRT technology – a secure, cloud-based solution for condition-

based monitoring – the USM GT400 provides stability during flow perturbations thanks to its direct-path technology with six measuring paths on three levels. The paths are arrayed in an “X” pattern in horizontal planes. This orientation enables measurement of swirl, cross-flow and asymmetry, as well as transparent path velocity weighting per the Gauss-Chebyshev profile model for compressible fluids.

The USM’s electronics are used to handle path-specific measurements while optimising internal diagnostics. It includes speed of sound (SoS) and flow velocity calculations, signal processing and data storage capabilities, and can interface to flow computers, gas chromatographs and SCADA systems. The meter’s transducer – which operates at standard frequencies of 120 or 200 kHz, and alternate frequencies are available for noisy environments – consists of piezoelectric crystals fully encapsulated in titanium housing for resistance to dirt. This unique configuration is field-replaceable under pressure. Regulator noise has marginal impact on the flowmeter’s measurements, thanks to Honeywell’s proprietary, MID-approved detection algorithm, coupled with the unique transducer design. This combination extends signal amplitude for a high signalto-noise ratio (SNR) versus traditional intrinsically safe transducers.  n

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industrial 84 86 88 90 92 94 96 98 100 102 104 108

Market sentiment to improve in near future Rob de Bruyn, BITZER Asia

Capable to take a big leap

Vikas Kundra, ZIEHL-ABEGG INDIA Private Limited

Attain quality with quantity Vivek Gupta, Oswal Pumps Ltd.

Proactive and pro-industry govt. policies anticipated Dinesh Patidar, Shakti Pumps (I) Ltd.

Power shortage: the biggest speed breaker V V Kamath, Fronius India Pvt. Ltd.

Opportunity knocks

Rashmi Ranjan Mohapatra, Kemppi India.

Improve regulatory framework, develop skills Mahathi Parashuram, Grundfos Pumps India

India: a potential powerhouse

Neeraj Bhatia, Shell India Markets Pvt. Ltd.

Launching of mega projects could help Manoj Kumar, Apex Group

Encourage SMEs

Paramjit Singh Seehra,Orbital Systems (Bombay) Pvt. Ltd.

India can go local to global Priyotosh, Rishabh Instrument

Single window clearances and simplified taxation to show way

K M Panthaki, Bakshi Chem-pharma Equipments Pvt. Ltd.

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Market sentiment to improve in near future Rob de Bruyn, MD, BITZER Asia


he compressor is the heart of any refrigeration or air conditioning system. BITZER has stood for many years in the field meeting market needs in any refrigeration or air conditioning application. When asked about India’s chances to become global manufacturing hub, Rob de Bruyn expressed his views on the same.

Already well placed

There is a big domestic market in India which assures manufacturers of steady consumption irrespective of the global issues

To become a global manufacturing hub, India is already well placed; the highly skilled manpower pool and entrepreneurial instincts of the people will continue to support this development. The government is also looking to assist by streamlining the taxation issues. Introduction of GST would be a big boost in this direction. However an issue of concern presently is the high inflation which is causing the interest rates to remain high. This needs to be moderated so that finance is made available to the manufacturing sector at more competitive rates.

Expecting growth of market There is a big domestic market in India which assures manufacturers of steady consumption irrespective of the global issues. Though the market sentiment seems to be little depressed now, it will improve in near future leading to higher sales and in turn will stimulate expansion of the manufacturing sector. The global picture has also started to get better. The USA economy is already limping back to normal. According to International Monetary Fund (IMF), the Eurozone is coming out of recession and is expected to grow by one per cent this year.

The forecast for South-East Asia is even better at 5 per cent. The growth in these markets will definitely increase demand for products manufactured in India even more.

Current negativity and expected stand of govt Still there is some negativity in current system that needs attention. This includes high land acquisition costs, rising cost of labour and complex taxation system in the country. Hence it is essential that government should try to correct these things. Implementation of GST is required at this stage. Moreover, power shortage and labour reforms are some issues government should take into consideration.

Bitzer’s planning Bitzer continues to expand its footprint in India. In fact, India is one of the high growth areas identified by Bitzer. It recently opened its fourth ‘Green Point’ service station in Kolkata; having its previous service stations running successfully at Mumbai, Bangalore and New Delhi. This service station which also doubles up as a training centre will contribute heavily in the skill development of HVAC engineers and technicians in East India. Bitzer is also continuously investing in enhancing the stock availability in the country so that customers can be supported in real quick time. Its added value products assembly plant in Indonesia supplies high quality products to the Indian market thereby contributing in development of the cold chain infrastructure in India. n

Bitzer ranks among the leading manufacturers of refrigerant compressors. Around 3,000 employees in more than 90 countries stand behind this success. Its customers get to see the results of the company’s innovation at trade fairs and in its seminars. June 2014 n OEM Update n 84

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Vikas Kundra, MD, ZIEHL-ABEGG INDIA Private Limited

Capable to take a big leap Z

IEHL-ABEGG INDIA Private Limited started its operations in India in 2008, with an objective of satisfying the unfulfilled needs of the Indian customers who were looking for highly energy efficient and reliable fans and controllers. “India is a country that is sitting on the fence, and all it needs is to take a jump is one direction - growth,” believes Vikas Kundra and shares his insight on India’s capability to take a big leap in manufacturing world.

Pro-business environment needed

India is definitely capable to take a big leap. However, good governance is very important for moving India on a growth trajectory

India is having huge manpower, natural resources, potential market, technical strength, drive and desire to produce world class products. Indian government has a major role in making India a global manufacturing hub. A case in point is IT sector in India which has proved itself on international stage. India has all the ability to replicate the same success in manufacturing sector as well, provided the business environment is conducive for growth. Policy makers need to review and come out with growth oriented policies, making business friendly procedures by changing to a single window approach. More than incentives and tax breaks it is the probusiness environment that can help convert India into a global manufacturing hub.

Moving factors India is definitely capable to take a big leap. However, good governance is very important for moving India on a growth trajectory. The need of the hour is clear policies, simplified tax structures, good roads, availability of power and water, single window approach for setting up businesses, eliminating red-tapism and quick decision making. With these factors falling into place, India will be able to give the right message to the world that it is ready to earn its rightful place across the globe. June 2014 n OEM Update n 86

Pull back factors There are various pull back factors like inability to take timely and right decisions by the government on laws such as labour laws, no clarity on land acquisition act, unavailability of 24/7/365 power supply and water, poor infrastructure like roads, sea ports, airports, to name a few. Complex tax laws need reformation so that it encourages everyone to pay taxes rather than think of ways to avoid them. Extensive paperwork with government body needs to be simplified wherein we should utilise our strength on IT to make it simpler, faster, better and without corruption. Also as our education system is more focused on theory than practical, it constantly turns into the lack of employable graduates which should find a solution.

Support system form new govt. Manufacturing sector of course expects the new government to address many issues and thereby to create a good support system. Some major issues are: • Building a world-class infrastructure all across the country and providing electricity and water without fail • Harnessing IT strength to provide an easy to implement interaction with the government bodies for setting up new businesses/ expansions, tax payments, annual reporting etc. • Implementing the new tax laws, like GST, to make taxation a simple process thereby eliminating tax avoidance and corruption • Reforms on labour laws and land acquisition laws • Reformation on education system is required as ours is a theoretical knowledge based system, whereas more hands on approach with practical knowledge is needed. n

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Attain quality with quantity Vivek Gupta, Director, Oswal Pumps Ltd.


n respect to the pumps and electric motor industry, Oswal Pumps Ltd. is committed to continuously improve to enhance productivity, quality and service to customers. Vivek Gupta talks about pumps and electric motors industry and its scope in India’s journey of becoming manufacturing hub.

Improve production output

Indian manufacturing sector needs to improve a lot on its production output. If Indian manufacturing units can attain quality with quantity, no doubt India will be the most preferred hub

Manufacturing sector in India, including pumps and electric motors manufacturers, should continuously improve its technologies to enhance productivity and quality of the products. Good business planning must be done including the engineering expertise. No doubt India has today become a reliable, technically competent, competitive, and enterprising outsourcing option for many western pump manufacturers who will continue to buy more low-cost pump parts, or sell ‘private-label’ of other manufacturers, instead manufacturing their own. Technical collaborations, joint ventures and automation, technical knowhow of global standard have become the needs of the hour. Indian manufacturing sector needs to improve a lot on its production output. If

Indian manufacturing units can attain quality with quantity, no doubt India will be the most preferred hub.

Essential things Today what India requires is a sound infrastructure, clear government policies, fair tax slabs and above all, proper guidance and cooperation from bureaucracy. Moreover, short professional courses should be encouraged to produce more of skilled labour. These programmes can be tailored made subject to specific industries or even product range. In addition, automation will surely play a major role in industrial growth as this will result in precision approach to manufacturing.

Major issues Major issue is of manpower. In the current global composition prompt deliveries are required. As it goes – he who has the material can rule the market. For this two major factors contribute. First is the manpower – the working hands. India is emerging one of the leading countries for outsourcing especially for the service industry. Hence the manufacturing units are less preferred unless combined with the second factor which is automation. No doubt automation requires less manpower but it results to engage more skilled and

Oswal products are designed and tested under sophisticated manufacturing set up with latest modern machineries to the stringent quality of ISO-9001, ISI, 5-Star BEE and CE standards. Quality process is adopted at every stage of production, design and development. The company claims that its products are manufactured and tested in the state-of-the-art plant set to the international standards.

June 2014 n OEM Update n 88

Technology Speak Out educated staff. This combination no doubt will prove a major factor in producing quality products in quantity. And of course not to forget about the unclear government policies which has always been the problem for manufacturing sector.

Govt policies Water and pump industry of India would benefit from establishing an independent central regulatory body to design control and coordinate national programs for water conservation. The govt policies should be designed to ensure that water management techniques and initiatives are executed at national level in all sectors.

Above all, implementation of the national river link project to connect 30 big rivers and canals will also be an important step to take because it will reduce regional disparities in water.

Oswal Pumps’ share in journey The company is very focused in investing in latest technology available for plant and machinery. Today it has not only done well in domestic market but has started to export to 20 different countries.

The govt should also encourage adoption of techniques such as rainwater harvesting and watershed management. Descending water table is a global concern which should be addressed by all means.

The brand has shown tremendous growth since last 5 years. It is because of OSWAL have their own in-house plant for stamping unit, aluminium die casting for rotor, aluminium die casting for motor body and parts, poly-wrapped and PVC winding wire for submersible motor, thrust bearing, injection plastic moulding, stainless steel investment casting, stainless steel pipe, corrugated box facility, cast iron casting plant and super enamel copper wire plant.

For domestic sector, policies should be implemented to make rainwater harvesting mandatory in cities with new construction projects.

Energy efficiency has proved to be a cost-effective strategy without increasing energy consumption. At Oswal pumps, specific technologies and processes

Awards National Udyog Rattan Award on 15th September 2005 from Indian Organisation for Business Research Association, New Delhi for individual achievement of national development. Bhartiya Udyog Rattan Award on 1st Dec 2005 from Indian Economic Development of Research Association, New Delhi for individual achievement of national development.

mechanisms are adopted. Its products are made of superconducting materials which reduces energy losses and achieve benefits from voltage optimisation. Company has also developed 5-Star rated stainless steel submersible pumps compatible to run on solar energy. Today the company has 346 star-rated pump sets out of which 249 models are 5-Star rated. Thus Oswal is continuously working towards producing energy saving quality products offered at most economical price.  n

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Proactive and pro-industry govt. policies anticipated Dinesh Patidar, Chairman and MD, Shakti Pumps (I) Ltd.

Proactive and proindustry government policies are anticipated to boost the manufacturing sector in India, which could have a multiplier effect on the economy and generate more employment opportunities


hakti pumps manufactures diverse models of submersible pumps and motors and other application pumps for a wide range of applications. Over the years of steady growth, it has become one of the leading pump exporters in India. Dinesh Patidar talks about proactive participation from govt side to make India bigger in manufacturing.

shortage. Further, Indian firms rarely qualify for bidding for big infrastructure projects due to lack of previous experience, which is a prerequisite in many cases. This results in awarding the projects to more experienced foreign firms. A focused approach to address these concerns will help India in the long term to compete with other nations and become a manufacturing hub.

Tremendous possibilities for growth

Proactive participation of govt

While manufacturing in India has remained healthy, it is driven largely by domestic demand. Still, the percentage contribution of manufacturing to GDP in India is far below than that of China, a country with which India is often compared.

Proactive and pro-industry government policies are anticipated to boost the manufacturing sector in India, which could have a multiplier effect on the economy and generate more employment opportunities. This in turn will increase industrial production, quality of life of people and enhance the consumption that creates more demand.

Encouraging factors There are many positive factors that encourage investors to set up manufacturing facilities in India. India itself is a big market with over 600 million rural consumers and wages in India are substantially lower than in China. India has a large pool of talent with a strong engineering eco-system. Various initiatives are taken by government also to boost the manufacturing sector to enhance contribution to GDP and set up various SEZs across the country to encourage local manufacturing. But still India has a long way to go in terms of generating desired results.

Current roadblocks While India offers many competitive advantages, the manufacturing segment is crippled with various challenges like lack of sufficiently modern technology, inadequate infrastructure like rail, road, ports and power. Another challenge is high turnover manpower. When the economy grows at a robust rate of 7-8 per cent, companies face skills shortage. This leads to an unstable manufacturing environment due to talent June 2014 n OEM Update n 90

Further, it is needed to invest heavily in infrastructure and R&D to enhance the manufacturing output. To move up the value chain, considerable investment in R&D is necessary. This can also be done by augmenting the academic infrastructure. Despite having institutions like IITs, which have achieved global acclaim, India still has to go a long way before catching up with western academic counterparts. Innovations in manufacturing models can be a solution to absorb the surplus, but largely unskilled Indian labour pool. Also there is a need for financial sector reforms to create easy access to capital for entrepreneurs. The Indian government should also come up with incentive schemes to boost manufacturing exports. These should consist of a mix of tax holidays with simplified and supportive tax structure and reduced rates of interests for project fund with attractive export incentives. n

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V V Kamath, National Sales Director, Fronius India Pvt. Ltd.

Power shortage: the biggest speed breaker F

ronius is recognised as one of the technology leaders in welding technology. A clear mission for Fronius India Pvt. Ltd. is to provide perfect support for customers working in the field of welding. It offers comprehensive product demonstrations and service of high-quality welding equipment. V V Kamath analyses the present conditions of India to become global manufacturing hub.

Need of balance

Infrastructure, power projects are the key stimulants of any manufacturing sector. A complete transformation is required at various levels

India can become a global hub of manufacturing only when modern technologies, higher level of automation are implemented in manufacturing sector. However, a complete transformation is required at various levels of industry. Presently Indian industry depends 80 per cent on labours or technicians and only 20 per cent on automation. Also when the productivity levels of growing economic countries are compared, India is lagging due to huge shortage of qualified engineers and skilled technicians. Current education system seems to prefer to produce IT engineers more than the core sector engineers, and unless the balance is created at this level, the dream of becoming global manufacturing hub will be distant.

power shortage and this is the biggest speed breaker. The increasing cost of transportation due to uncertain fuel policy of government and poor infrastructure are also the areas that need improvement. Further, low exposure of latest technology and less implementation of automation also restrict the pace of improvement. And one more thing that has roots in education system, i.e. very low turnout of qualified engineers, technicians and huge difference in salary package between IT and engineering sector. These are all the areas India needs to improve in.

Required govt action Some proactive action from government is also needed to inspire the sector. Government can come up with various useful policies for the purpose. • Policy in making nuclear power plants • Promoting non-conventional power like solar/ wind which is the trend in Europe/ USA and offers huge job opportunities as well • Fuel policy which will stimulate automotive market • Investor friendly environment and motivation to manufacturing sector in import or export subsidies.

Key stimulants Infrastructures, power projects are the key stimulants of any manufacturing sector. Huge in-house consumption due to the population is also a key stimulant for manufacturing growth, which is also found to be proved to a good extent in automotive or power sector.

Speedbreakers Though some factors are in favour of India, there are some speed breakers as well which are responsible for making India’s journey slow. Higher demands of power and low capacity power generation are leading to huge June 2014 n OEM Update n 92

Fronius’ strategy Fronius has 3 divisions: perfect welding, perfect charging and solar energy. It offers higher technologies and thereby increasing the productivity of the customer and reducing the overall cost of production. Also, the company provides total solution instead of offering just a product by which customer gets the complete know-how in making new components with best of the technology and enormous cost savings. From the solar energy it has products which match latest technology in meeting the challenges of present solar requirements.  n

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Rashmi Ranjan Mohapatra, National Sales Manager, Kemppi India

Opportunity knocks K

emppi is one of the leading manufacturers of arc welding equipment and a provider of solutions for productive welding. The company still relies on the basic values that have guided its operations from the very beginning. Rashmi Mohapatra analyses India’s hidden strength to become global manufacturing hub.

Comparison and opportunity

As China’s workforce shrinks and its wages rise, large amount of manufacturing jobs might migrate elsewhere. Why shouldn’t those jobs come to India?

Manufacturing has been a suffering sector in India. Manufacturing sector contribution to the GDP has stagnated around 16 per cent, while in other emerging economies like China, Brazil and South Africa the manufacturing sector has grown much faster than the GDP. China controls 15 per cent of the world trade with in manufacturing, whereas India controls a measly 1.4 per cent. In the past 10 years, 150 million people have been transferred from agriculture to manufacturing in China. In India 183 million people are expected to join workforce over next 15 years. Manufacturing will have to provide at least 70 million of these jobs. As China’s workforce shrinks and its wages rise, large amount of manufacturing jobs might migrate elsewhere. Here surely is an opportunity for India. Why shouldn’t those jobs come to India?

Barriers The answer is that, India has too few of the right sort of firms or workers and too many of the wrong rules. There are certainly some impressive Indian manufacturers, especially in car making, but they prefer to employ sophisticated machinery rather than abundant labour. At the other end of the spectrum are innumerable small workshops, employing handfuls of people and outdated methods. India lacks in mid-sized, labour-hungry firms. Even June 2014 n OEM Update n 94

during the boom years, it created many more jobs in construction than in manufacturing. It is hard for India’s young manpower to raise its sights while carrying bricks on its heads.

What govt. should do? The govt. should remove some of the bureaucratic bricks that now weigh on the heads of India’s entrepreneurs. These include India’s notorious labour laws which, on paper, prevent factories firing anyone without the state’s permission. It is true that by hiring labour from third parties, the country’s employers have blunted the law’s effect. However, in doing so they have also blunted their own incentive to train their workers. Skill programs for rural migrants and urban poor are must to overcome this huge gap.

Remedies • Develop infrastructure like China to attract the industry. In India, Gujarat and Karnataka stand out in manufacturing; as they almost don’t have power or transport issues • Unclog the energy sector: New power plants are worth little without enough domestic coal and gas to feed them, which is critical to growth • Land acquisition: The approach of the government is based on flawed legislation. This needs to be streamlined to ease the investment process • The familiar reforms: Streamline decision making, curb corruption, fiscal discipline to tame inflation • Increase depth in manufacturing with focus on domestic value addition.

Kemppi’s planning With the current growth rate India will require at least 22 lakh welders in the next decade. Kemppi is committed to contribute strongly towards this having its training centre at Chennai.  n

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. M. Valves is one of the leading manufacturers of industrial valves in India. With ISO: 9001 and API 6D certified manufacturing facility, the company produces a range of gates, globes, checks, balls, plug, and butterfly and lined valves. These products are offered in pressure rating up to 2500 class and at required sizes. Valves are made of different materials of construction like carbon steel (forged and casting), stainless steel and alloy steel. G. M. Valves has been approved and enlisted by a long list of consultants, including Engineers India Ltd., Avant-Garde, Mecon Consultants and MN Dastur. Its valves are successfully in operations in power, oil and gas, chemical, refineries, pharmaceuticals, cement, steel, water treatment etc. The experience includes supply of products under the inspection agencies like CEIL, BVQI, LLOYDS, SGS, ONGC, NTPC, MECON, NPCIL, Indian Register of Shipping, TUV, CE, PDIL, Mott Mac Donald and IBR. GM’s gate valves are designed to minimise pressure drop across the valve in the fully opened position and stop the flow of fluid completely. Gate valves are ideal for bidirectional, low friction flow and 100 per cent shut off. These are also advantageous in applications involving viscous liquids such as heavy oils, light grease and varnish. The features of gate valve body are rising stem, non-rising stem, parallel-seat, wedge shaped disc, flexible-gate, outside screw and yoke, bolted bonnet, welded bonnet, pressure sealed bonnet etc. n

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Mahathi Parashuram, Head, Public Affairs, Grundfos Pumps India

Improve regulatory framework, develop skills H

aving its presence in 56 countries and continuous investing in new technologies helps Grundfos to serve customer requirements efficiently. “Innovation and sustainability are at the heart of every Grundfos product,” says Mahathi Parashuram. She analyses India’s possibilities to become global hub.

Major one is the gap in the demand and supply of energy is a major challenge affecting the Indian manufacturing sector. Further there is a lack of stringent energy efficiency norms which needs to be addressed promptly. Other key challenges that the industry is facing are a shortage of skilled workforce, poor infrastructure facilities, lack of focus innovation and sustainable products.

Backbone of all

The manufacturing industry is considered as the backbone of any economy. It fuels growth and employment generation as well

The manufacturing industry is considered as the backbone of any economy. It fuels growth and employment generation as well. Certainly these are some of the important factors that help nation grow. Apart from this, manufacturing sector acts as a catalyst for agriculture and service sector too. Improving the regulatory framework for industry and skill development are critical in helping India become a global manufacturing hub. In addition to this, increasing the special economic zones, helping in the growth of SMEs, and technological advancement through R&D will be vital in accelerating the growth of the manufacturing industry in the country.

How govt can help In the wake of a looming power crisis across the country, it is the government who can play a vital role in getting things done. It is imperative for the new government to help push the sustainability agenda further by promoting generation of renewable energy and the development and use of energy efficient products through subsidies. To encourage the energy efficiency labelling and ratings of products is also important. These moves will definitely open up the market for eco-friendly products making India more competitive on this front.

Future line of action for Grundfos Improving the current picture We have seen that manufacturing has emerged as one of the key growth drivers for the Indian economy. However, government intervention is required in restructuring the policies for the manufacturing industry and for the development of human capital to ensure that these resources are utilised effectively. At this stage, opening the gates for foreign investment is also crucial. With greater emphasis on policy reforms and providing investor-friendly environment, India can attract foreign players as well. We also have to focus on ensuring that the environment is conducive for SMEs to grow and flourish.

Depressing areas There are some areas that have been demoralising and depressing the growth. June 2014 n OEM Update n 96

Grundfos India’s priority is to focus on the Indian customers, their growing needs and to fill the gaps in the market. After increasing the capacity of its Chennai plant in 2010, Grundfos India has now acquired land in Sriperumbudur near Chennai to construct an additional production facility. This facility will have a manufacturing and assembly centre, distribution centre and R&D centre. This R&D centre will design and build products ‘in India for India’. Another plan is to re-engineer/ re-specify the existing European products to make them suitable for the Indian market. This would rather help ensure that the level of localisation and local production will increase to at least 80 per cent. n

NI announces next-gen 5G collaboration with Nokia NI and Nokia will increase 5G wireless network capacity and data throughput


ational Instruments (NI) announced that it’s working with Nokia’s Networks business to collaborate on advanced research related to 5th generation (5G) wireless technologies such as exploring peak data rates and cell-edge rates in excess of 10 Gbps and 100 Mbps, respectively. By using NI’s integrated hardware and software baseband platform, Nokia plans to expedite its research and rapidly demonstrate the viability of high-frequency millimetre wave as an option for 5G radio access technology. “Our experimental 5G proof-of-concept system will be implemented using NI’s LabVIEW and PXI baseband modules, which is the state-of-theart experimental system for rapid prototyping of 5G air interface available today,” said Lauri Oksanen, vice president of research and technology at Nokia. “We are thrilled to work with Nokia on this project and others involving wireless research,” said Eric Starkloff, NI executive vice president of global sales and marketing. “Our software-defined platform based on LabVIEW and PXI is ideal for researching and prototyping standards such as 5G.”  n For more information on the NI and 5G wireless initiatives, visit



LUCAST INDIA is a registered trade body that has emerged as a resource centre for the existing and prospective members on global trends and techniques and is a shared platform for all Indian casters for sharing matters of interest and concerns. The ALUCAST is hosting its annual mega event; ALUCAST 2014 which will take place between December 4 and 6 at Bangalore International Exhibition Centre, Bangalore. ALUCAST aims for this event to provide a platform for the industry to enhance knowledge and gain expertise in die-casting technology. It provides interactive forums enabling members to acquire technical expertise and apply their learnings towards an enhanced global competitiveness and increased market shares High-profile national and international key personnel of core and allied industries including automotive, electronics, electrical appliances, mechanical and electrical instruments, toys & others are expected to visit the exhibition. The exhibition is enhanced by a high-level conference program incorporating a detailed examination of the Indian and International market. Experts from all over the world will discuss topics relevant to the sector like process technology, processing and casting applications.  n


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Neeraj Bhatia, Senior VP, Business Development, Shell India Markets Pvt. Ltd.

India has a huge potential to become a global manufacturing hub, purely driven by demand in the country. The current scenario clearly shows that manufacturing sector constitutes 13-14 per cent of the GDP

India: a potential powerhouse F

or past few years, there has been a talk and numerous attempts of connecting the words like ‘superpower’ or ‘global hub’ with India. Is India really having that in it to become the same? If yes, then why this dreaming or aiming phase of becoming global manufacturing hub is getting elongated? Neeraj Bhatia shares his views with OEM Update on India’s capacity and probable chances of becoming a global workshop.

A potential powerhouse India has a huge potential to become a global manufacturing hub, purely driven by demand in the country. The current scenario clearly shows that manufacturing sector constitutes 13-14 per cent of the GDP. On the other hand, services sector is found forming bigger pie. Demographics are also in India’s favour and in addition, talent pool is not at all concern for India. Well, what is putting India back in becoming the same is nothing but the productive infrastructure. Obviously, a rapid development of infrastructure is imperative at this stage. Quality roads, highways, airports, and housing are essential to aim high in manufacturing sector.

Need of investment Investments always encourage the proceedings. They not only support but also express a strong faith in ability of the concerned projects. Therefore, proper investments are required in critical areas such as health, education, manpower, and skill development. In automobile sector, a visible change in terms of OEM’s investment is clearly being witnessed. Some leading players like Maruti Suzuki, Ford, Isuzu are investing in expanding capacity to cater to local demand. They are using cost competitiveness of India to make it an export hub. Similar types June 2014 n OEM Update n 98

of investments are needed in above mentioned areas also to ensure a bright future in sector.

Stimulating factors By far the most important factor to stimulate India’s manufacturing growth is to make it more attractive for the world to source from. India is certainly having a significant advantage with a huge domestic consumption base. Ideally this should offer all the opportunity to create scale benefits. However, how it gets utilised matters a lot.

Roadblocks But hold on, surely there are some roadblocks the Indian manufacturing sector is facing today. These include lack of technology innovation, conducive macro-economic environment and of course, productive investments. However, thinking positively, these are the areas if we can improve in, India will excel in future. Improvement in these factors will definitely help in encouraging the economical and overall growth of country.

Expected role of govt Considering the present situation, Indian manufacturing sector expects some favourable and good moves from new government. Faster decision making on policies and stabilising the macro-environment for productive investments are some of the issues that the government should consider addressing with utmost priority.

Roadmap for Shell India India has a strong and huge domestic market which holds long term promise. Shell India assures that it would continue to bring the latest high technology products to support and continuously meet the rapidly changing consumer needs.  n

India’s first Gates Shoppe inaugurated in Faridabad


ose and belts manufacturer Gates India Pvt. Ltd. announced the inauguration of its first Gates Shoppe in Faridabad. Industrial Hoses Corporation, located at NIT Faridabad, becomes a one-stop shop for gates products and solutions. Inaugurating the shoppe, Rajesh Bhandari, Vice President (Industrial), Gates India Pvt. Ltd. said, “Industrial Hoses Corporation will function as a one-stop shop for all those wishing to either buy or to know the latest innovative products from Gates that can reduce their downtime, resulting in overall business profitability. Customers can avail of an array of services under one roof. These include purchase of world-class Gates products like hose assemblies, belt drive systems, complimentary products like adaptors, clamps tube fittings, ball valves etc.” The company plans to open 7 more such Shoppe’s in India. Customers can avail of an entire range of Gates products and services at Industrial Hoses Corporation. These include: • Information about latest products and services • Purchase of Gates-specified hose assemblies • Assistance in selecting right hose for right application through stamped • Training to operators on hose maintenance, “Do’s and Dont’s” to maximise the life of the product and also to create a safe environment to work. Gates Shoppe will serve as a great platform to interact with endusers to understand their requirement and serve them fully, the company said. Gates is India’s one of the most advanced and complete hose and belts manufacturers. As the Indian subsidiary of Gates Corporation, USA, it has established itself in the Indian hose and belt market. Equipped with the latest technology, the manufacturing facility of Gates India has a hose manufacturing facility which is spread over an area of 35 acres at Lalru, near Chandigarh. Gates also has a manufacturing facility in Kanchipuram, Tamil Nadu which manufactures high-quality belt drive systems and power transmission products. Gates also has well-equipped assembly facilities in Faridabad and Pune n

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Manoj Kumar, Director, Apex Group

One way of helping the industry to grow is to launch mega projects which would help in reviving the industry from big large scale companies down to the SMEs

Launching of mega projects could help T

he Apex Group has over 50 years industry expertise helping companies across the globe to maximise the return on their surplus assets. It offers services like asset disposal, investment, valuations, and logistics. Manoj Kumar shares what he feels about India’s goal to become global manufacturing giant.

get practical experience after completing their higher secondary school. Likewise, Indian education system should encourage young students to get into manufacturing. For this to happen, there should be more vocational training programmes/master programmes and practical learning should be encouraged.

Local market should become more competitive

Boosting factors

To become a global manufacturing hub can’t be said to be just a dream for India. It is quite possible as India is having more than 500 industrial estates comprising of largely small and medium scale industries who act as vendors for companies like HAL, BHEL, Suzuki and others. However, in spite of a large manufacturing base, these industries are not incentivised and hence the industry faces difficulty in growing due to challenges of labour issues, infrastructure and procedural delays. Actually the local manufacturing should be stimulated. As a result, being more competitive in terms of both cost and quality it will open the doors to exporting to other developed and developing markets.

For any industry to grow, it is necessary to provide an efficient eco-system. This can be achieved through policy changes, improvements in infrastructure, power, people and education issues coupled with the tax structure that promotes and incentivises manufacturing.

India also has a large young working population. Similar to the model adopted by IT companies, where India has offshore as well as onsite support, the Indian machine tool industry can gain from its technical expertise to furbish and maintain machines from the US and Europe. They can also get the machines to any of the SEZs in India for offshore work. The manufacturing in developed markets is gradually decreasing and is swamped with cost-effective competitors like China, South Korea and Taiwan. The Indian machine tool industry should look at untapped markets such as Africa, South East Asia and the Middle East for exporting machines. Another important aspect is our education system. In the US and Europe, people June 2014 n OEM Update n 100

Factors causing delay One of the major factors causing delay is lack of financial provisions for SMEs. Most of the SMEs lack access to banks or financial institutions. Even though other forms and institutions of funding are available, SMEs miss out because of lack of knowledge or information. Moreover, due to of absence of manufacturefriendly eco-system in India, it is difficult for Indian companies to compete with China for cheap raw material. Companies these days face budgetary constraints with regard to project expansion or start-up ventures, thereby putting a strain on cash flows of the company.

Industry expects from new govt For a new government, an important challenge is to bring back growth into the manufacturing industry which has remained dormant for a long period. One way of helping the industry to grow is to launch mega projects which would help in reviving the industry from big large scale companies down to the SMEs.  n

Speak Out

Paramjit Singh Seehra, CEO and MD, Orbital Systems (Bombay) Pvt. Ltd.

There is a lot of engineering skill present as far as SMEs are concerned. However, India is lacking in marketing

Encourage SMEs O

rbital Systems (Bombay) Pvt. Ltd. is headquartered in Mumbai and manufactures variety of products mainly in mechanics, electronics and robotics. Paramjit Singh Seehra finds that engineering skill present in India isn’t getting proper exposure due to lacking in marketing. Orbital Systems’ product range includes spin riveting machines, clinching machines, cam index drives, rotary index tables, safety light curtains, CNC rotary table, laser measurement systems and special purpose machines. An ISO 9001:2008 certified company has its offices in Mumbai, Pune, Chennai, Delhi and Bangalore.

India needs to have internal increase in consumption and perhaps export incentives to the manufacturing industries as well. Manufacturing industry can grow only when there is an increase in internal consumption. The industry can definitely be encouraged to do the investments by reducing the interest rates.

Basic needs Uninterrupted power supply is a basic requirement. Also better connectivity is needed. Further, labour laws need to be more flexible. For the purpose, there should be some amendment in labour laws which can help the sector to grow.

Utilise the engineering skill effectively

What govt has to do?

India can become a global manufacturing hub by offering relatively low cost yet reliable engineering skills to the developed countries along with on-time delivery. India should take advantage of its comparatively lower engineering cost towards engineering design, manufacturing assembly systems. There is a lot of engineering skill present as far as SMEs are concerned.

The govt. has to supply uninterrupted power at reasonable cost which can run the industry in better way. Better connectivity is also important, so that the goods can reach the destination on time after arriving at ports. The govt. should look into labour laws as well to make them a bit more flexible. That can bring in people who can do smart work instead of hard work.

However, India is lacking in marketing. That’s the area where SMEs are weak because it’s too expensive to move around everywhere in the world or even in India, setting up offices. More importantly it is very difficult to retain smart people in the SME industries.

Orbital’s working model

There is a need to create hub where SMEs can get together and share the expenses where their products are complementing each other rather than competing. If there is an organisation which can bring them together and share the resources for all these efforts, it may be possible to have the best in the business and this could do wonders because marketing has been the weakest aspect in domestic SMEs. June 2014 n OEM Update n 102

Provoking factors

Orbital plans to utilise 50 per cent of its manufacturing capacities for exports to Europe and China. It has already made a beginning as it has associates in Europe and China. Up-front they do the marketing and take care of the installation and commissioning of the equipment as well as after sales services. Orbital’s role has been to design and manufacture. Marketing, aftersales service, installation, and commissioning are the role of its associates. Orbital believes that it really does not matter where do you manufacture as long as you are delivering quality goods in committed time. This model is really working for the company in Europe and even in China. n

K Series

Base 601


499 Haveli Haider Kuli, Chandni Chowk, Delhi 110 006 Ph: 011-6528 8045 / 4308 0688 | Fax: 011-2394 4588 | Mobile: 098101 00911 E-mail: | URL:

Speak Out

India can go local to global Priyotosh, Manager, Brand and Corporate Communication, Rishabh Instrument


ishabh Instrument Pvt. Ltd. has over two decade of experience in manufacturing, sourcing, and cost reduction. Its vertically integrated setup has been a logical alternative for many global companies. Priyatosh believes India has the ability to go from local to global and explains what should be done for the same.

‘Made In India’ could become a success story

If local sector gets out of the mental silo of playing safe, India can go local to global. Time has come to adopt a global mindset

Though India was not aggressive enough to seize significant manufacturing competitiveness gains till now, going forward, ‘Made in India’ could become a manufacturing exports success story. The global trend to manufacture and source products in low-cost countries is gaining prominence steadily over the past few years, specifically in the skill-intensive industries where India has a significant competitive advantage. India needs to have a global mindset along with a careful selection of product segments or offerings and also quickly build on existing cost advantage and marketing capability. Adding to that, key reforms in taxation, infrastructure, capable labour and skill development are needed in order to achieve India’s manufacturing potential. Majority of Indian manufacturing companies are largely domestic market-focused, and pursue mostly undifferentiated business models. If local sector gets out of the mental silo of playing safe, India can go local to global. Time has come to adopt a global mindset to build, scale and achieve cost excellence, acquiring market access rapidly, also including inorganic growth routes, strengthening design and innovation skills, and mastering the ability to manage a world-class talent pool and organisation.

June 2014 n OEM Update n 104

Overcoming limitations The limitations need to overcome in today’s scenario: • Poor infrastructure and inconsistency in government policies • Increased inflation, higher interest rates and lower growth rate in recent years which take its toll in sourcing raw material • Land acquisition policy and labour laws along with inconvenient procedures for shipping manufactured goods overseas, which poses a challenge to manufacturers.

New govt and expectations New govt. should address the current issues to encourage the manufacturing sector. It should replace indirect taxes on goods such as excise, state and central sales tax, octroi and entry tax with a single nationwide tax. The multiplicity of taxes influences the cost advantage and also affects competitiveness. Archaic labour laws must be reformed. Also there is need to bring some policies so as to facilitate skill development of the existing workforces.

Roadmap for Rishabh Other than modernising and improving its present basket of products, Rishabh has made its mind to add one new product each year to the existing range. Hence it is mixing traditional products with modern products/technologies such as instruments to measure solar parameters or improve power quality. After Lumel, S.A., Rishabh has bought the Sifam and Tinsley brands which have a high reputation in UK. Rishabh makes five-year rolling plans to give its growth a particular direction proposed on the basis of market requirement. n

Brand Report

EASEWELD: welding with ease • • • • •



ASEWELD has started its journey in 1987 by setting up design, production and quality management facilities in Mumbai. With an experience of over three decades in welding and cutting technology, the promoters have greatly helped EASEWELD to establish itself in the Indian welding and cutting equipment market. Its technologically sound manufacturing unit features all requisite facilities to develop products in compliance with clients’ specific requirements. There is an integrated R&D to achieve design excellence throughout its product range.


The latest arrival is complete range of IGBT inverter MMA/TIG/MIG/SAW welders and plasma cutters.

EASEWELD products • • • • • • • • • • •

ARC welding rectifiers AC DC pulse TIG welding set MIG welding machine Submerged ARC welding machine Plasma cutting machine Pug cutting machine Profile cutting machine Hydraulic pre-pinching machine Column and boom Rotators Electric winches

Plate rolling machine Electrode/flux oven Welding cable Electrode Holder Cable couplers and SPMs.

EASEWELD exports its products to countries in Africa, Middle East and SouthEast Asia. The company is hoping to capitalise on the technology shift in terms of automatic and semi-automatic welding which sets to replace manual welding.

Application Automotive, chemical plants, construction, food processing and pharmaceutical industry, gas processing plants, metal fabrication workshops, oil refineries, power plants, steel plants, shipbuilding and offshore. n Contact: Easeweld Equipments India Pvt. Ltd. (An ISO 9001:2008 Certified Company) Tele: +91-22-2852 0692 Telefax: +91-22-2852 2571 E-mail: Website:

Environ: leading with in-house oxygen transfer testing & hydraulic testing facility


nviron Engineering Company, Vadodara, claims to be the only manufacturer in India, who has got Oxygen Transfer Testing Facility, as per American standards and wrinkler’s procedure for aerators upto 150hp ratings. Environ has tested the aerators and got the results as follows: • Aurobindo Pharma Ltd., Vizag for 100HP 4 nos. on Sept 20, 2002 and achieved 2.24 kg of O2/HP/HR • Reliance, Hazira for 50HP on Sept 9, 2004 and achieved 1.6 kg of O2/HP/HR • Cheminor Drugs Ltd., Hyderabad for 30HP on July 18, 2000 and achieved 2.82 kg of O2/HP/HR • Pattancheru Enviro Tech Ltd., Pattancheru (APIDC) for 30HP aerator on Dec 17, 2004 and achieved 1.91 kg of O2/HP/HR • Dombivili Better Environment, Dombivili (CETP), MIDC for 40HP aerator on Feb 7, 2005 and achieved 1.98 kg of O2/HP/ HR • Deonar Slaughter House, Deonar for 30HP aerator on Aug 28, 2003 • Torrent Pharmaceuticals Ltd., Indrad (Ahmedabad) for 30HP aerator on Dec 13, 2006 and achieved 1.96 kg of O2/HP/HR • Kodinar Sugar Factory for their order of 4 nos. 30HP aerators • Hindustan Newsprint Ltd., Kottayam Dist. for 25HP aerator on Dec 9, 2004 and achieved 2.40 kg of O2/HP/HR • Tamilnadu Petro Products, Chennai for 25HP aerator on Feb 16, 1999 and achieved 2.20 kg of O2/HP/HR • South India Viscose (SIV Inds.), Coimbatore for their order of 10 nos. 20HP aerator on Aug 18, 1994 and achieved 1.72 kg of O2/HP/HR • Tamilnadu Petro Products, Chennai for their order of 20 nos. 10HP aerators on Nov 15, 1997 and achieved 1.70 kg of O2/ HP/HR oxygen transfer • Tamilnadu Petro Products, Chennai for 10HP aerator with 3 per cent salinity in effluent and achieved 1.03 kg of O2/HP/HR • Deonar Slaughter House, Deonar for 10HP aerator on July 01, 2003 • Gujarat Insecticides Ltd., Ankleshwar for order of 5 nos. 5HP aerators on Aug 02, 1999 and achieved 1.82 kg of O2/HP/HR • Vapi CETP for 40HP aerator on May 20, 2009. n

Speak Out

Single window clearances and simplified taxation to show way K M Panthaki, Director, Bakshi Chem-pharma Equipments Pvt. Ltd.

With single window clearances, better facilities and less number of government departments to deal with regarding permission, licenses, taxation and better infrastructure facilities, India can become a manufacturing hub


akshi Chem-pharma Equipments Pvt. Ltd. is manufacturer and supplier of aluminium pharma tanks, distillation columns, pressure vessels, reaction vessels, reboilers, heat exchangers, agitators, silos and skid mounted units. K M Panthaki discusses mainly about what should be done from government side to make India a manufacturing hub.

How to become so? If Indian manufacturing sector is aiming to be a global hub, it needs to have some things in favour of it. With single window clearances, better facilities and less number of government departments to deal with regarding permission, licenses, taxation and better infrastructure facilities, India can become a manufacturing hub. Government departments should clear the files in a stipulated time frame as well.

Boosting factors The biggest factor is availability of skilled labour force, trained engineers, educated operators and latest technologies to compete globally. There are many Industrial Training Institutes (ITIs) but not with enough capable and quality teaching facilities. Hence, government should boost ITIs financially to enable them to recruit experienced teaching staff to impart sound and practical knowledge of the subjects. Government should encourage SMEs as well by providing liberal financial assistance and raw materials at concessional rates. To reduce the burden to some extent, local taxes such as octroi, LBT should not be levied on them.

Today’s scenario Domestic demand must support and encourage manufacturing in India. Actually this domestic demand has to be large June 2014 n OEM Update n 108

enough to bring manufacturing to a certain level from which local manufacturers can look at export markets in the developed countries.

Modification expected from new government Some modification in the policies is expected from the new government. Government should reduce multi-point taxation and multi-level regulations so that the manufacturer can focus on his primary efforts of manufacturing. Today, a business enterprise has to deal with more than 40 government agencies. Industry at present is strangulated by various government rules, regulations and controls at various stages of manufacturing. The new government should clear the projects which are held up for one reason or the other. It is a sorry state of affairs that there is no major infrastructure project for the last one and half years due to which there is a mass retrenchment in industries and offices too. The project consultants are also not having projects whereby they were forced to lay off their staff. Due to the absence of projects, the manufacturing units and factories have become football grounds. These are also the reasons of unemployment in our country. Government should pay attention towards all these issues.

Roadmap for Bakshi Bakshi Chem-pharma wants to concentrate more on bringing in new productive technologies and be globally competitive to be able to develop export markets. It also hopes that the industrial climate will be more conducive to investment and production provided new government relaxes controls and move faster to give boost to the industries and economic growth. n

Speak Out

Implement high speed e-governance “We need to attract investments from within and overseas,” says M Sankaranarayanan, President - Auto & CMI Vertical, RSB Transmissions (I) Ltd.


SB is an engineering organisation with business interest ranging from design to manufacturing of aggregates and systems related to commercial vehicles, passenger cars, construction and farm equipment. M Sankaranarayanan speaks about various schemes that could make India a global manufacturing hub.

Open up the doors India can become a global manufacturing hub by fully opening up the doors for global investors and affluent NRIs through FDIs. We need to attract investments from within and overseas. Favourable fiscal measures, single window clearances and improved infrastructure with uninterrupted power supply are the keys to success in manufacturing sector.

Further, clear tax laws and uniform tax structure pan India is required. Big boost to renewable energy also should be given.

Success mantra Implementing some steps could prove as success mantra for Indian manufacturing sector to see a rapid growth. Some of which are: • Strengthen rupee by giving big thrust to exports through fiscal incentives • Encourage on-line approvals with e-documentation • Provide funding at subsidised rates from nationalised banking sectors for greenfield projects with high export potential • Boost acquisition of latest technology from overseas.

Present issues In auto component sector, low off-take from OEMs due to sluggish buying power consequent to rising fuel prices. There is a lack of focus on the infrastructure development and mining sector production in CMI sector. Govt needs to have speedy clearances of projects in construction, mining and infrastructure to give boost to CE and auto sectors. The outdated government procedures should be simplified as there is a need to implement high speed e-governance.

RSB run RSB plans to increase its global footprint and take up its production globally. It will focus on moving up the value chain for creating more aggregates and set up more shops across India.  n

New Projects

Non conventional energy

Drugs and Pharma

Rashtriya Ispat Nigam plans a solar PV grid connected power project at Visakhapatnam Steel Plant, Andhra Pradesh. EOI invited for setting up of floating/fixed solar PV-based grid connected power plant on BOO, BOOT on Kanithi Balancing Reservoir (KBR). Location: Visakhapatnam Status: Planning Stage Contact: Rashtriya Ispat Nigam Limited, Project Contracts Department, A Block, Project Office, Visakhapatnam Steel Plant, Visakhapatnam - 530031, Andhra Pradesh Tel: 91-891-2518249/ 2518277/ 2518313 Email:, Website:

Mylan Laboratories is implementing an expansion of its active pharmaceutical ingredient manufacturing project at MIDC Taloja, dist. Raigad, Maharashtra in the existing plant premises. The expansion will involve installation of new machinery. Location: Raigad, Maharashtra Status: Under Implementation Contact: Mylan Laboratories Limited, Plant address: Plot No. 1-A/2 & 1-A/3, MIDC Taloja, Taluka Panvel, Raigad - 410208, Maharashtra Tel: 91-22-39255550/ 39255555. Fax: 91-22-27402603 Website:

Power generation


Globus Spirits is planning a 3.5 MW coal & rice husk-based co-gen power project at Village Belari, dist. Bardhaman, West Bengal on 26.54 acres. Location: Bardhaman, West Bengal Status: Planning Stage Contact: Globus Spirits Limited, Corporate office: F-0, Ground Floor, The Mira Corporate Suites, Plot No. 1 & 2, Ishwar Nagar, Mathura Road, New Delhi 110065 Tel: 91-11-66424600 Fax: 91-11-66424629 Email: Website:

Fabtech Sugar is implementing a 4,500 TCD sugar manufacturing project at Mangalwedha, dist. Solapur, Maharashtra. Location: Solapur, Maharashtra Status: Under Implementation Contact: Fabtech Sugar Private Limited, Registered office: J- 504, M I D C, Bhosari, Pune - 411026, Maharashtra Tel: 91-20-27474134/ 27474235/ 30614500 Fax: 91-20-27458479/ 30614509 Email: Website:

Ferrous products

Automotive components

Salasar Steel & Power plans a 30,000 TPA cast iron manufacturing project at Gerwani, dist. Raigarh, Chhattisgarh. Work on the project is expected to commence in Q3 2014. Location: Raigarh, Chhattisgarh Status: Planning Stage Contact: Salasar Steel & Power Limited, Registered office: 1st Floor, Bhatia Complex, Opposite RKC, G. E. Road, Raipur - 492001, Chhattisgarh Tel: 91-771-4244900/ 4244999 Fax: 91-771-4061864

Force Motors plans engine-gearbox manufacturing project at Village Anjur, dist. Kanchipuram, Tamil Nadu. Location: Kanchipuram, Tamil Nadu Status: Planning Stage Contact: Force Motors Limited, Registered office : Mumbai Pune Road, Akurdi, Pune - 411035, Maharashtra Tel: 91-20-27476381 Fax: 91-20-27404678 Website:

Cement & Concrete products

Bulk / Basic Drugs

Jaiprakash Power Ventures is implementing a cement grinding unit at Nigrie, dist. Singrauli, Madhya Pradesh. The project is scheduled for completion in 2015. Location: Singrauli, Madhya Pradesh Status: Under Implementation Contact: Jaiprakash Power Ventures Limited, Plant address : Deosar, Nigrie, Singrauli- 486661, Madhya Pradesh Tel: 91-7801-286021/ 286026 Website:,

Silicon Life Sciences plans an expansion of its imipenem monohydrate manufacturing project from 700 kgs/month to 1200 kgs/month at Parawada, dist. Visakhapatnam, Andhra Pradesh. Location: Visakhapatnam, Andhra Pradesh. Status: Planning Stage Contact: Silicon Life Sciences Private Limited, Registered office: Plot No. 2, Maitrivihar, Ameerpet, Hyderabad - 500038, Andhra Pradesh Tel: 91-40-66725000 Email: Website:

Primary steel production


Sona Alloys plans an expansion of its integrated steel project at MIDC, Lonand, dist. Satara, Maharashtra. The project will come up in the existing 137-acre plant premises. Location: Satara, Maharashtra Status: Planning Stage Contact: Sona Alloys Private Limited, Plant address: C-1, MIDC, Lonand, Satara - 415521, Maharashtra Tel: 91-2169-227000/ 227125 Email: Website:

Nippon Steel & Sumikin Materials India is implementing a 2-phase catalytic metal substrate manufacturing project at Sipcot Industrial Park, Oragadam, dist. Kanchipuram, Tamil Nadu on leased building. Location: Kanchipuram, Tamil Nadu Status: Under Implementation Contact: Nippon Steel & Sumikin Materials India Private Limited, Plant address: Plot. No. B/31 & B-31/1, Sipcot Industrial Park, Oragadam, Sriperumbudur Taluk, Mathur, Sriperumbudur, Kanchipuram - 602105, Tamil Nadu Tel: 91-44-67110000 Email: Website:,

Note: Above information is the sole property of and can not be published without prior permission.

June 2014 n OEM Update n 110

Tenders nPOWER

Company Name: Power Grid Corporation of India Ltd Tender Detail: Insulator Package IS01 For 120KN Standard Insulator Under System Strengthening In Southern Region-XXII Location: Kurnool - Raichur Documentation Sale from: 8-May-2014 Documentation Sale to: 23-June-2014 Documentation Fees: ` 25,000/EMD: ` 998,000/- or USD 16,300 or EURO 11,700 Closing Date: 27-June-2014 Address: DGM (CS-G5) / Chief Manager (CS-G5), Saudamini, 3rd floor, Plot No. 2, Sector-29, Gurgaon, Haryana – 122001 Tel: 91-124-2571700 to 719 Extn. 2372/2337/2352 Mobile: 9910378029 / 9910378040 / 9560890335 Fax: 91-124-2571831 Website: Company Name: Power Grid Corporation of India Ltd Tender Detail: HTLS Conductor (Invar Type) And Associated Accessories For 400kv D/C Sagardighi Behrampur Transmission Line Under Eastern Region Strengthening Scheme-X Location: Sagardighi, Behrampur Documentation Sale from: 7-May-2014 Documentation Sale to: 23-June-2014 Documentation Fees: ` 25,000/EMD: ` 10,572,000/- or USD 173,700 or Euro 125,400 Closing Date: 30-June-2014 Address: DGM/CM (CS1), Saudamini, 3rd Floor, Plot No. 2, Sector-29, Gurgaon, Haryana – 122001 Tel: 91-124-2571700 to 2571719 Extn.2371/2372/2338 Tel (Direct): 91-124-2822372 Fax: 91-124-2571831 Website: Company Name: Haryana Power Generation Corporation Limited Tender Detail: Repair of Generator Air Cooler of 8 MW M/s FUJI Japan make (bulb type turbine) Hydro Power Generating Unit at WYC HE project, HPGCL, Bhudkalan, dist. Yamuna Nagar. Location: Yamuna Nagar Documentation Sale from: 16-May-2014 Documentation Sale to: 17-June-2014 Documentation Fees: ` 1,132/EMD: ` 60,000/- Closing Date: 18-June-2014 Address: Urja Bhawan, C-7, Sector - 6, HPGCL, Panchkula-134109, Haryana Tel: 91-172-2561932 Fax: 91-172-5022432 Website:


Company Name: Chittaranjan Locomotive Works Tender Detail: E-tender for traction motor type-HS 15250A with earth brush assembly [without axles suspension unit pinion gear and gear case assembly]. Specification no. 4T.CLW/TM

hitachi 15250A ALT-6. Location: Chittaranjan Documentation Sale from:10-May-2014 Documentation Sale to:18-June-2014 Documentation Fees: ` 5,725/EMD: ` 1,000,000/Closing Date:18-June-2014 Address: Office of the Controller of Stores, Administrative Building (Annex), P.O. and P.S. Chittaranjan, Dist. Bardhaman, West Bengal – 713331 Tel: 91-341-2525594 / 2535921 / 2535631 Fax: 91-341-2525643 / 2525641 Website: Company Name: Chittaranjan Locomotive Works Tender Detail: E-tender for disc brake arrangement, wheel mounted brake disc for wap-5 electric locomotive to drg no. IA011-00154 sheet no. 1 and 2 alt-4 and IA011-00203 alt-1. Location: Chittaranjan Documentation Sale from: 6-May-2014 Documentation Sale to: 18-June-2014 Documentation Fees: ` 2,863/EMD: ` 500,000/Closing Date: 18-June-2014 Address: Office of the Controller of Stores, Administrative Building (Annex), P.O. and P.S.: Chittaranjan. District: Burdwan, West Bengal- 713331 Tel: 91-341-2525594 / 2535921 / 2535631 Fax: 91-341-2525643 / 2525641 Website:


Company Name: Southern Railway Tender Detail: Repair/ Reshafting with EN24 steel to BS 970 for rotors of MCP motors for TRC 1000 compressors (60 Nos). Location: Arakkonam Documentation Sale from: 22-May -2014 Documentation Sale to: 24-June-2014 Documentation Fees: ` 1,096/EMD: ` 7,950/- Closing Date: 25-June-2014 Address: Office of the Sr Divisional Electrical Engineer, Rolling Stock, Southern Railway, Electric Loco Shed, Arakkonam-631001, Vellore, Tamil Nadu Tel: 91-4177-232382 Fax: 91-4177-232382 Website: Company Name: Southern Railway Tender Detail: Rewinding of Auxiliary Motors (MVRH, MVMT & MCP) for 100 Nos. Location: Arakkonam Documentation Sale from: 22-May-2014 Documentation Sale to: 23-June-2014 Documentation Fees: ` 3,288/EMD: ` 62,420/Closing Date: 24-June-2014 Address: Office of the Sr Divisional Electrical Engineer, Rolling Stock, Southern Railway, Electric Loco Shed, Arakkonam-631001, Vellore, Tamil Nadu

Tel: 91-4177-232382 Fax: 91-4177-232382 Website: Company Name: Rail Coach Factory Tender Detail: FRP body side window Location: Hoshiarpur Documentation Sale from: 20-May-2014 Documentation Sale to: 30-June-2014 Closing Date: 30-June-2014 Address: Mr. Anand Kapoor, Chief Materials Manager, Rail Coach Factory, Kapurthala – 144602, Punjab Tel: 91-1822-227408 Fax: 91-1822-228976 Email: Website:


Company Name: Cochin Port Trust Tender Detail: Tender for leasing of 0.40 HA. of land for 30 years on annual lease basis for setting up of diesel/petrol/auto LPG dispensing station near ICTT at vallarpadam on tender cum auction basis. Location: Vallarpadam Documentation Sale from: 5- February -2014 Documentation Sale to: 16-June-2014 Documentation Fees: ` 10,500/EMD: ` 600,000/Closing Date: 16-June-2014 Address: Secretary, Cochin Port Trust, General Administration Department, W/Island, Kochi, Dist. Ernakulam-682009, Kerala Tel: 91-484-2666412, 2666414 Email: Website: Company Name: Visakhapatnam Port Trust Tender Detail: Wireless Vhf Scanner Location: Visakhapatnam Closing Date: 30-June- 2014 Address: Port Area, Dist. Visakhapatnam-530035, Andhra Pradesh Tel: 91-891-2873400 Fax: 91-891-2564787 Website:


Company Name: Rajasthan State Mines & Minerals Limited Tender Detail: Notice Inviting Expression of Interest (EOI) from Financially & Technically sound cement companies for supply of under size SMS limestone from Sanu mines for Cement plant Location: Jaisalmer Documentation Sale from: 09-May-2014 Closing Date: 26-June-2014 Address: 4, Meera Marg, Dist. Udaipur- 313004, Rajasthan Tel: 91-294-2428744 Fax: 91-294 2428790 Email: Website:

Note: Above information is the sole property of and can not be published without prior permission.

111 n OEM Update n June 2014




Already Sold More Than 3000+ Machines in India

A leading agency for Sales, service and consultancy of metal forming machines, metal stamping and industrial automation. We fulfill the needs of our clients through our excellent domain expertise, technical experience and customer support

Goodwill Imex

No. 13 & 14, 2nd floor, behind National Co-Operative Bank, 1st Cross Road, Banashankari 3rd Stage, ittamadu, Bengaluru - 560085, Karnataka, India. Mobile: +(91)-9980145903 / 7259028063 I Telephone: +(91)-(80)-26420654 I Email: June 2014 n OEM Update n 112



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Sheetal Engineers速

Pune, Maharashtra (India)

We are an ISO 9001:2008 organization engaged in manufacturing a wide range of honing machines. Further, we also provide honing tools and honing services. Our range is widely acknowledged for being sturdy and cost effective.

Sheetal Engineers (Mr. Gorakh Jadhav) Add : S Block W 260 MIDC Bhosari, Pune, Maharashtra - 411 026, India Mob : 09881288012, 09325588248, 09850111900 Email :, June 2014 n OEM Update n 114



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Mfrs. & Exporters


Manufacturers and Exporters of: Axial Flow Fans, Centrifugal Blowers, Wind Ventilator, Kitchen Fume Extraction System, Roof Ventilators, Fume Scrubbers, Man Coolers.

Dust Collector

Axial Flow Fans

Centrifugal Belt drive blower

Powerless Roof Ventilators

Acid Fume Scrubber

PP/FRP Exhaust Blower

Man Cooler

(Office) Tel: +91-22-28458633 (Factory) Tel: +91-9867823717 Mobile: +91-9821295016 Office: Shop No. 5, Bldg. No. 1,2 & 3, Sector-6, Shanti Garden, Mira Road (East), Dist. Thane- 401107 (INDIA). Factory: Unit No. 2 & 3, Dhumal Nagar Ind. Estate, Nr. Hi-tech weigh Bridge, Valiv, Vasai (East) Dist. Thane- 401208 (INDIA). E-Mail:,, Website:,

Over the years, we have earned a reputation in the field of special-purpose fluid-handling pumps for a variety of duties.

Wide range of Chemical pumps & large flowrates!

End Suction Horizontal Centrifugal Pump

Vertical Glandless Centrifugal Pump

Kaptan's Vistas Engineering Pvt. Ltd. CIN: U29290MH1992PTC066641

8 Sea View, 35 Shivaji Park, Keluskar Road, Dadar (W), Mumbai – 400 028. Tel: (RO) 2446 3588, (Sales) 2432 7985. Fax: +91-22-24301913. Email: 119 n OEM Update n June 2014





S.S. Welded & Seamless Pipes & Tubes S.S. PLATES

OFFICE: 125 NAGDEVI STREET, MUMBAI 400003 TEL: 23421850 / 23112232 / 23117232 FAX: 23400926, I E-MAIL:


Manufacturers of


ASSOCIATE HOFR WELDING CABLES & MIG TORCH CABLES S. C. Gupta / Alok Gupta 191, HSIDC Kundli, Sonipat, Haryana-131028(INDIA), Ph: 0130-6535745 Mob: 09811090920, E-mail:, Web.:

Chennai Seemaweld (09381032980), Ramesh Babu (09840195620) Coimbatore Perfect Weld (09789187777), Everest tools(09842296641)

June 2014 n OEM Update n 120

COMMERCIAL PARTNERS AAA Industries ......................................................................................118

M. K. Precision Metal Parts Pvt Ltd ....................................................... 87

Ace Micromatic Group ..................................................................... 23, 27

Machbow Products ................................................................................ 97

Ahire Machine Tools Pvt. Ltd ................................................................. 33

Mather & Platt Pumps Ltd ....................................................................... 7

Airier Natura Pvt Ltd .............................................................................119

Maxpure Water System Pvt. Ltd. ..........................................................113

Associate Flexiweld Pvt Ltd ..................................................................119

Meiban Engineering Technologies Pvt Ltd ............................................ 37

Autosys Engineering (P) Ltd .................................................................. 53

MGM Varvel Power Transmissions Pvt Ltd ............................................ 3

B&R Industrial Automation Pvt Ltd ........................................................ 47

Omron Automation Pvt Ltd ...................................................................... 5

B. R. Kumar & Sons ............................................................................ 103

Pacific Engineering Corporation ...........................................................118

Bajrang Enviro Engineers ...................................................................... 91

Paramount Machine Tools...................................................................... 41

Bitzer India Pvt Ltd ................................................................................ 77 Blow-Tech Engineers Pvt. Ltd. .............................................................119 Boge India ............................................................................................. 35 Ceco Electronics Pvt. Ltd...................................................................... 15 Chep India Pvt. Ltd. ........................................................................ 71, 74 Crane-Bel International Pvt Ltd ............................................................. 59 Cybernetik Technologies Pvt Ltd ......................................................... 107 Delta India Electronics Pvt Ltd .............................................................. 43 Dirak India Panel Fittings Pvt Ltd .......................................................... 39 Dormer Tools India Pvt Ltd .................................................................... 25 Easeweld Equipments (I) Pvt Ltd .........................................................118 Electro Steel Engineering Company ....................................................118 Electronica Finance Ltd ........................................................................... 9 Environ Engineering Company��������������������������������������������������������������� 95 Fibro India Standard Parts Pvt Ltd ........................................................ 83 Gaitsu Engineers ................................................................................... 99 Goodwill Imex .......................................................................................112 Graebert India Software Pvt Ltd ............................................................ 51 HARTING India Pvt Ltd ......................................................................... 55

Perfect Machine Tools Co. Ltd ............................................................... 41 Pioneer Cranes & Elevators (P) Ltd ...................................................... 63 Power Build Ltd.................................................................................... IBC Pratham Filter Industries ..................................................................... 122 Pushkar Engineers ...............................................................................116 R K CNC Solutions ................................................................................ 29 Radiant Engineers ................................................................................. 89 Red Lion Controls................................................................................... 49 Rockwell Automation ............................................................................ 13 Sameer Sales Corporation ...................................................................119 Shakti Engineers ..................................................................................118 Sharp Thermal Engineers Pvt. Ltd.�������������������������������������������������������� 95 Sheetal Engineers ................................................................................114 Demag Cranes and Components (I) Ltd. ���������������������������������������������� 69 TIDC India ............................................................................................. 67 U K Systems .......................................................................................... 97 Universal Engineering Consultants ....................................................... 29 Valvoline Cummins Ltd ......................................................................... BC

igus India Pvt Ltd ................................................................................... 31

Varun Electrodes Pvt Ltd ....................................................................... 99

IMTMA.................................................................................................... 17

Vashi Electricals Pvt Ltd..........................................................................11

Janatics India Pvt. Ltd.......................................................................... IFC

Vermani Elektromech........................................................................... 109

Kanti Automatic Systems ....................................................................... 57

Water2People Teknologies .................................................................... 93

Kaptan’s Vistas Engineering Pvt Ltd ....................................................119

Welding Systems ................................................................................. 105

Kennametal India Ltd ............................................................................ 21

WMI Kone Cranes India Ltd .................................................................. 65

KHD Valves Automation (P) Ltd. ���������������������������������������������������������� 118

Wohlhaupter India Pvt Ltd ..................................................................... 19

Kitz Corporation ....................................................................................117

ZIEHL- ABEGG INDIA PVT LTD............................................................. 85 121 n OEM Update n June 2014

Regd. No. MH/MR/NE/266/2013-15 • Posted at Tilak Nagar P.O. Mumbai - 400089 on 7th / 8th of Every Month • English • Monthly • Date of Publication: 1st of Every Month.


OEM Update June 2014  

OEM Update, is India’s first and only monthly magazine on industrial manufacturing that gives complete update on OEMs.

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