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R 581 Final Exam Part 3 - 100% Original Work

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Capstone Examination Part 3 final exam

1

A firm must know where to position its product based on price and

•

quality

•

region


communication

promotional efforts

2

What type of strategy consists of geographical pricing, price discounts and allowances, promotional pricing, and differentiated pricing?

Altered pricing

Price adaptation

Fixed pricing

Regular prices

3

The marketing manager needs to know the cost of the research project before approving it. During which stage of the marketing research process would such a consideration most likely take place?

Step 2 – developing the research plan

Step 5 – drafting the report

Step 1 – defining the problem

Step 4 – analyzing the information

4

A valuable result of task environment analysis with respect to geographic, demographic, psychographic and buyer-behavior factors is called

competitor profile

customer profile

financial position

vendor profile


5

New-to-the-world products are ________.

existing products that are targeted to new geographical markets

low-cost products designed to obtain an edge in highly competitive markets

new products that create an entirely new market

new product enhancements that supplement established products

6

These social responsibilities are those that are voluntarily assumed by a business or organization. They include public relations activities, good citizenship, and full corporate social responsibility.

Discretionary responsibility

Employee responsibility

Economic responsibility

Legal responsibility

7

When diversification involves additions of a business related to the firm in terms of technology, markets or products, it involves

vertical diversification

concentrated growth

concentric diversification

horizontal integration

8

Which component of a marketing audit includes major developments in income, prices, savings, and credit that affect the company?

Technological


Cultural

Economic

Political

9

The ability to meet humanity’s needs without harming future generations is now a top priority in most corporate agenda

sustainability

rules

ethics

righteousness

10

BMW's "The ultimate driving machine," American Express' "Don't leave home without it," New York Times' "All the news that's fit to print," and AT&T's "Reach out and touch someone" are all examples of ________.

brand slogan

brand vision

brand mission

Str 581 final exam part 3  

Str 581 final exam part 3