Page 1

You can also read the schedule, and many more, by scanning this QR code

A BIG idea lives on forever. Still, what makes the difference between an idea and a big idea? Big ideas are born out of complete chaos and they are almost always attached to an emotion which can be so strong that you feel like moving mountains. A feeling that makes you take action, that keeps you up all night and which can't wait to become something real. Just anything. A big idea has a fresh feel to it and challenges you to put your creativity at work through innovation. Such ideas get our attention, stimulate our brain and guide our emotions. You feel so good when you get a big idea! That is why big ideas are very powerful intellectual tools. Paradoxically, they are simple and easy to grasp. A big idea helps us find the very meaning of apparently isolated, lifeless or baffling things. And the beauty of a big idea comes from one's capacity to find useful links between bits of knowledge. A big idea is human nature at its purest: desire, courage, pain, freedom, fear, the power of judgment, hate, ease, adulation, knowledge, communication. So, where does a simple and BIG idea can get us as individuals or moreover, as a community? What's the BIG idea that made us who we are today? The answers will come from our extraordinary speakers!

TED is the brand of the conferences where some of the world's leading thinkers and doers are invited to share what they are most passionate about. TED defines its mission as "ideas worth spreading".





Entertainment, Design, three broad subject areas that are, collectively, shaping our future. And in fact, the event is broader still, showcasing ideas that matter in any discipline. Attendees have called it "the ultimate brain spa" and "a four-day journey into the future". About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.


"You will never see the top of the mountain until you have climbed each hill". "Before you can see the beauty of any situation, you must go through trials and tribulations" said Cristian. He strongly beliefs in the power of the network therefore, Cristian is a creative thinker, strategist and passionate networker. His professional background and capabilities in sales, management and personal relationships makes him a professional business developer. Because, he really believes that sustainable "ideas worth spreading" he qualified to be the TEDxCluj Conference Curator starting with 2010. Cristian has a Master in Economy–"Strategies and Policies in Marketing and Management" at the Babes-Bolyai University, he is an alumni of the international organization AIESEC and he developed the most creative entrepreneurship center in Transylvania, called Cluj Hubb


Stefan is a business & social entrepreneur with a history of 3 start-ups in the field of youth development through education and culture. He is involved in a series of social events, including The Career Fair (more than 9000 young people hired since 2006) and Photo Romania Festival (the largest photography event in the country). Stefan has volunteered for 10 years in AIESEC, JCI and the Red Cross. Before 25, he was president of the AIESEC local chapter in Cluj and co-founded Junior Chamber International in Cluj. He is still involved with several youth associations and initiatives.He was named the Romanian Young Entrepreneur of the Year 2008 (awarded by Junior Achievment) and received the AIESEC Alumni Entrepreneurship Award in 2009. With a passion for writing, he is a columnist for several magazines and hosts a blog at

Scan to see the program. Scan to vote an Innovation Expo project. Scan to make your preferred list of speakers. Scan for the feedback form. Scan to see our innovative partners.

Mihai Nadas CTO at Yonder Mihai is BSc in Computer Science and MSc in Artificial Intelligence, both after attending the Babes-Bolyai University from Cluj-Napoca. Currently he’s an Aspen Institute Fellow, being selected for the Young Leaders Programme in 2012. In his role, Mihai is defining and driving Yonder's ambition of being a true innovator, leading the organization’s vision and expertise on the applicability of new and upcoming technologies. Mihai’s passion for technology materialized in achievements such as representing Romania in the Imagine Cup Worldwide Finals in Seoul, South Korea, co-founding a technology startup, leading technical communities, speaking at numerous technology-related events and more recently being rewarded by Microsoft with the Most Valuable Professional award in Windows Azure. 5

Rarita Zbranca Cultural facilitator Rarita Zbranca does cultural management, cultural research, coaching and consultancy and is involved in cultural policy development. She is director and cofounder of AltArt Foundation in Cluj, Romania ( and president of Fabrica de Pensule (, a collective space for contemporary arts opened in Cluj in 2009 in a former factory. She has worked in the fields of arts and culture, media, democracy and minority rights for non-governmental organisations including AltArt Foundation, “A Soul for Europe�, Ethnocultural Diversity Resource Center, Soros Foundation for an Open Society Romania. She studied photoVideoDigital Image at the University of Arts and Design Cluj and Journalism at Babes-Bolyai University Cluj.

Lucian Sarb Director of News and Programmes at Euronews Following his studies in Communication and International Relations and Politics, Lucian decided to start a career as a journalist. His work took him around the world, including the United States, Europe, Asia and the Middle East. He began working at TVR, continued his career as Project Manager and Editorial Director at The Money Channel and starting with May 2009, Lucian became Director of News and Programmes at Euronews, managing a newsroom of 250 journalists that make 11 language teams. 6

Laviniu Lazar Media producer Two minds think better than one...Do you realize what a few thousand can do? Laviniu says that a snapshot of his personality taken today is the most difficult picture he did because he has worked to do it for almost 15 years now. After a Master in Theatre and Film Studies at UBB and a background of 14 years in television and video production (starting with Antena 1 Cluj, Carnival Cruise Lines Miami, Trilulilu Romania, Napoca Rally Academy) Laviniu won for his productions a Bronze Telly Award in 2008 (for Carnival Freedom), 1st Webstock 2010 (for Cook n'Rolla). He also recently produced the well-known promo video of Cluj-Napoca, The heart of Transylvania.

Andrei Rusan Network Expert at Alcatel-Lucent Ro Andrei Rusan is the link between theatre education and telecomm revolution. He recently registered at the European Patent Office an innovation that will optimize 4G services: the dynamic QoS control, a quality service that makes possible a one-second delay on video streaming. On TV this delay won't be seen and therefore the traffic will be decongested, says Andrei. It's estimated that in 2014 there will be 3.4 billion broadband subscribers and 80% will use mobile Internet. Another interesting fact about Andrei is that he worked at the German State Theatre of Timisoara and in 2006 he became lecturer at Oulu University of Applied Sciences in Finland, while in Romania he had difficulties finishing his studies. 7

Alex Negrea Social Media Manager at BCR One of the first bloggers in Romania who earns a living out of blogging. Because of the internet and all the blogging activity he is now the online voice of the biggest bank in Romania. He is often invited to events to talk about the new media, he goes to Universities to talk to students about personal development with the help of the internet. Companies open to this new mix of communication channels invite him as a trainer to their workshops.

Juan Cajiao Senior Commercial Manager at Ericsson

His current professional ambition is to be recognized as a creative and reliable business developer also interested in social ventures with the ability to deliver value across different fields and regions. In the past 10 years, he has been building himself up for the challenge of working in four countries across three continents (Costa Rica, Romania, China and The Netherlands) on fields like Manufacturing (ANTARES SRL), Student Talent Supply and Leadership Development (AIESEC), FMCG (Fast Moving Consumer Goods, P&G) and ICT (Information, Communication and Technology, Ericsson) with a constant focus on how to deliver value on increasingly complex markets. 8

Marcel Heroiu

Consultant at The World Bank in Washington D.C Marcel has spent the last years grinding economic theories and gathering practical experience to understand how countries like Romania can offer their citizens a better life. Marcel lonescu-Heroiu graduated from the Faculty of Economics, University Babes-Bolyai University, earned a Ph.D. in Regional Development from Cornell University in Ithaca, New York, and now works for the World Bank. Economy, and in particular economic development theory and practice are his passions the center of his professional life.

Sabin Muresan Sabin Muresan has been working on peace building and conflict transformation issues for the past eleven years, both in Romanian communities (with the Romanian Peace Institute) and in post-war and violence affected countries. His background includes non-formal education (with the Romanian Scouts) and experimental learning programs for youth and adults. In the past years Sabin has been writing and singing passionately about his work and life experiences. Currently, Sabin is facilitating community and personal conflict transformation processes for groups and individuals, focusing on healing relationships and inner conflicts. 9

Istvan Cimpan Fashion designer Fashion designer with a diploma from the UAD – Cluj-Napoca designing clothes for those who have a strong personality and the need of being observed. He collaborated with “Euforia TV” as a judge in the two TV shows - “Fashion Beauty” and “Shoppingul, pasiunea mea”. In Cluj he had a collaboration with the National Theater “Lucian Blaga” where he made the costumes for “Psihoza 4:48” by Sarah Kane and “Umbra Albastra” by Bryan Reynolds, ambele directed by Razvan Muresan. Istvan was the winner of “Pasarela”in 2009, a Fashion contest organized by the French Institute, and he was also a part of the Best Newcommers Show and Romanian Fasion Week. He understands that it’s important to acknowledge the fact that you are a part of an equation, and not a world of etiquettes.

Dani Otil TV host Since 2006, he’s hosting the morning show Neatza on Antena 1, together with Razvan Simion. Before working for the TV station he has been working in radio for 10 years. He was already at the head of a local radio station at the age of 24. When he is not on the TV screens, he’s organising international extreme enduro competitions. He has his own academy for those who want to get better in this sport. He is also a teacher at Intact Media Academy and he’s providing trainings for the employees of big companies. 10

TEDxCluj Innovation Expo focuses on fostering entrepreneurship and showcasing innovative ideas. The Innovation Expo presents start-ups, university research labs and technology developers that will expand your horizons with breakthrough products and services from areas like Mobile, Social/Internet, Robotics, Technology. Our exposition of demos gathers projects made by local innovators. They will present smart projects as clear and simple as possible, so you can understand why their innovative idea makes your life better, why you should use it in the future or why you are already using it without knowing it’s theirs. During the conference, a mobile app poll is available and through it a demo can be chosen by the audience to be presented in detail on stage.

Dear participant, during all breaks, you are encouraged to interact with our Innovation Expo developers and obtain a unique and brainy experience. We want to offer all our conference participants the opportunity to learn about innovative products and services and explore future opportunities.


The „iTourist’’ provides the tourist attractions of Dutch municipalities. For every participating municipality, a convenient map with Points of Interests (POI’s) or a comprehensive list is displayed. You decide what types of POI’s you see. Ranging from night life to museum and from nature park to parking. Change the radius in which you want to see the POI’s with a simple touch of a button. Besides the POI’s, some handy information of the municipality is displayed. This application was built by Yonder from end-to-end for one of our partners in the Netherlands, bringing them to the realm of modern web applications powered by HTML5. „NewsPad 8” is professional platform dedicated to TV news room in Romania. The project is meant to replace the laptops in the broadcasting studios with Windows 8 tablets and to help the news people to present their information in an optimum way. Windows 8 is the new generation of Microsoft operating systems, mainly focused on mobile devices and touch-screen tablets. One of the main components of the new version is Metro, a design language based on typography, interface simplicity and contents prominence. This proof-of-concept was developed by Yonder in cooperation with Microsoft Romania and was presented at Ronewmedia, last week. At Yonder we strongly believe that innovation is driven by the changing world of IT. We see that every day around us and the advent of mobile devices and applications is probably the most obvious fact supporting this statement. We now see innovation that wouldn’t have been possible without the mobile devices. The GPS navigation is probably one of the most simple examples, but now with applications like Word Lens or Square and visions such as Google’s Glass Project we clearly see that disruption is just around the corner. One of our main focus is to drive new and upcoming technologies within our partner’s products. That’s how we make innovation happen and that’s what Application Innovation is really about. 13

Take control of your expenses, incomes, bils and loans, plan your budgets and reach your personal financial goals with CashControl - the most complete personal finance web app in Romania that helps you see where your money goes and get an insight on your spending habits. Creating a safe environment for your financial info is one of our top priorities and that’s why we use 128-bit SSL encryption for our website – the same security protocol that banks use. You can even export all of your data, anytime, whether for another software or you just want to keep a backup of everything for extra personal assurance. Our free mobile apps will help you track your money on-the-go. See what's happening with all your accounts at any moment of the day. It’s easy to stay on top of your money with CashControl. Sign up takes less than five minutes. You should try it! CashControl is developed by MindMagnet, a creative development agency from Cluj-Napoca, totally dedicated to deliver enthusiasm and professionalism. You won't get anything better than this! One Word Summary: QUALITY! The agency's mission is to plan, develop, deliver and manage innovative solutions built with the focus on quality and creativity.


The Google Summer of Code (GSoC) is an annual programme, first held from May to August 2005, in which Google awards stipends (of 5000 USD) to hundreds of students (1100 last year) who successfully complete a requested free and open-source software programming project during the summer. The programme is open to students aged 18 or over from any university in the world. Google does not give out the tasks directly - instead they choose the open source organisations who can participate (180, this year), offering a fixed number of paid positions to each organisation, some receiving only one or two, others all the way up to eight or nine, depending on the perceived importance of the organisation (according to Google). The Google Summer of Code is a charitable programme which helps not only the open-source communities and their users through the student contributions, but also the students, enabling them to create contacts in the industry (through mentors) and obtain the necessary experience to apply for jobs in fields related to their studies. In total, from 2005, over 6000 students and 3000 mentors from 100 countries all over the world took part in this programme. Cristian Cobzarenco, originally from Romania, is a 3rd year Artificial Intelligence and Computer Science undergraduate student at the University of Edinburgh, one of the top Computer Science universities in the world. He took part in the Google Summer of Code programme in 2011, where he successfully wrote a linear algebra library for the D programming language. 15

MIRA (Medical Interactive Recovery Assistant) is a medical solution designed for the people who are suffering from temporarily movement disabilities and must go through a period of rehabilitation therapy to regain movement, mobility and reflexes. MIRA application, guided by the principles of occupational therapy, suggests a recovery environment, based on interactive video games and the recent technology offered through Microsoft Kinect. MIRA is made of a series of rehabilitation exercises in the form of interactive games, games that also monitor and store information about the movements made by patients during recovery. The stored data is used to create statistics on which the doctor can see the evolution of patients and make decisions on their recovery program. In early 2012, the project was tested in Pediatric Rehabilitation Center "Nicolae Robanescu" in Bucharest. These tests have provided feedback and ideas for improvement and implementation of MIRA application. The project is still developing; the team is currently working on designing new medical exercises that would cover as many pathologies as possible. This summer, the team aims to begin clinical testing in rehabilitation centers in Romania, and hopes in the end to get a medical certificate validation for the program so that MIRA could be launched for commercial use. Simplex MIRA is the project of Simplex team, a group of students from the Faculty of Mathematics and Computer Science, Babes-Bolyai University: Alina Calin, Andrei Canta, Dascalu Andrei Cosmin Mihaiu, and their supervisor, lecturer Dr. Dan Suciu. They represented Romania in the last two years at the largest IT student competition, Microsoft Imagine Cup and MIRA solution got them a place in the top 6 countries in the world at the World Finals in New York 2011. After their success, the students continued product development and had the opportunity to meet different healthcare officials, interested in the project, both in Romania and in Germany or the United States.


BattleLab Robotics Competition is a good opportunity for students to use skills based on theoretical concepts assimilated during faculty. The competition wants to encourage the team spirit, to develop organizational and management capacities in a real project and to stimulate students. The competition theme this year was building autonomous sumo robots, able to identify and remove from the playing surface, the rival robot, in competitions like "1 on 1". Bazinga robot won this years competition. The design, materials procurement and construction of the machinery lasted about four and a half months and the team has spent about 2000 euro on it. All robots in the competition have to comply with the construction norms (total weight: 3kg max, size 20 x 20 cm, no height limit), but a good robot, such as Bazinga, must meet the following conditions: simple programs, good and fast engines, fast sensors. Bazinga can reach 5 meters per second. Bazinga, the name of the robot is actually an exclamation from a TV series called Big Bang Theory. Bazinga was created and conducted by Bogdan Genis students (22 years) and Bogdan Hopulele (24). First is the fourth year at the Faculty of Computer Science, and the second master the same university.


Cristian Dascalu – Curator Paula Tonea – Speakers liaison Gloria Csiszer - marketing and PR Stefana Giurgiu - marketing and PR Paul Bucovesan - graphic & concept design Alexandra Guna - graphics junior Cristina Chereches - volunteers coordinator Tudor Tarlev - international collaborations Alina Crancau - bloggers coordinator Bogdan Colceriu - adviser Vlad Stanescu - web adviser


Today, Yonder is a strong European IT company who serves software vendors in Germany, The Netherlands and France from its offices in Cluj-Napoca and Iasi. We are part of the Total Specific Solution Group, one of the largest IT companies in the Netherlands, with over 1,800 employees. It is our vision that anticipating continuous change creates winners. It is our mission to give a strong impulse to the business of software companies by bringing innovation power, agility and ability to execute. It is our ambition to effectively contribute to the business of our clients and the success on their market. Yonder is not just about technology, it’s about the right attitude: towards customers, colleagues and ourselves.


What's the big idea?  

Brochure for a TEDxCluj event, "What's the BIG idea?", held on June 2nd, 2012 at the old casino in Central Park in Cluj-Napoca.

What's the big idea?  

Brochure for a TEDxCluj event, "What's the BIG idea?", held on June 2nd, 2012 at the old casino in Central Park in Cluj-Napoca.