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SS13

WORN BY - MENS - SS13


WORN BY - MENS - SS13


Worn By SS13 Collection Since its creation in 2005, Worn By has evolved into the market’s most creative and exciting music culture inspired brand. Worn By is dedicated to capturing the most iconic moments in music history and drawing on this inspiration to breath new life into the world of music related fashion. By combining trend driven creativity and a fresh technical approach to product with partnerships with some of the biggest names in music and photography, Worn By collections continually offer something inspiring. Spring Summer 2013 sees Worn By explore exciting new techniques, silhouettes, fabrics and washes in the brand’s never ending pursuit of jersey perfection. As with previous seasons, the collection is divided into chapters that reflect the inspiration behind the design process and allow retailers and consumers alike to take a journey into music culture. Worn By’s SS13 kicks off with the Best of British and re-imaginings of classic artworks from legends Joy Division, New Order, Roxy Music and Madness. Next stop sees Worn By take a trip into rock n roll excess with dark washes, tie dyes and macabre imagery to dive into the heart of rock’s dirty past. Lyrics are an essential part of any classic jam and SS13 pays tribute to some of the most legendary lyrics of all time, Words By if you will. It’s important not to forget the axes used to write and perform the big tunes, so the collection includes shirts inspired by some of the most famous guitars ever strummed in anger. Finally, SS13 sees an inspirational partnership with the publishing giant LIFE magazine, owner of some of the most influential images in history. Worn By has hand picked some of these to incorporate them into designs that tell their own story. In addition, the collection includes shirts inspired by the style of some of the world’s greatest music heroes.

WORN BY - MENS - SS13


WBMT0418WHT - Eddie’s Guitar WORN BY - MENS - SS13


GUITAR COLLECTION

WBMT0419RED Jimi’s Guitar

WBMT0420GRM Guitar Print

WORN BY - MENS - SS13


ROCK N ROLL EXCESS

WORN BY - MENS - SS13 WBMT0425WHT - GNR Leopard


WBMT0421CHR - Peace- & Bones WORN BY - MENS SS13


ROCK N ROLL EXCESS

WBMT0422CHR GNR Tattoo

WBMT0423MET Dancing Skeletons

WORN BY - MENS - SS13


ROCK N ROLL EXCESS

WBMT0424CHR Sold My Soul

WBMT0425WHT GNR Leopard

WORN BY - MENS - SS13


WBMT0428ECRU - New- Order WORN BY - MENS SS13


BEST OF BRITISH

WBMT0426MET Joy Division Japan

WBMT0399WHT Roxy Music

WORN BY - MENS - SS13


BEST OF BRITISH

WBMT0395ECRU Madness In Belgium

WBMT0398GRY Love Will Tear Us Apart

WORN BY - MENS - SS13


BEST OF BRITISH

WBMT0400GRM Unknown Pleasures

WBMT0428ECRU New Order

WORN BY - MENS - SS13


VINTAGE ROCK POSTERS

WBMT0430BLU - Hendrix Poster WORN BY - MENS - SS13


VINTAGE ROCK POSTERS

WBMT0429GRM Tommy Poster

WBMT0430BLU Hendrix Poster

WORN BY - MENS - SS13


ICONS

WBMT0434BLK Joplin Tapestry WORN BY - -MENS - SS13


ICONS

WBMT0431GRN 3

WBMT0432BLU Native American

WORN BY - MENS - SS13


ICONS

WBMT0433RED Hit House

WBMT0434GRM Joplin Tapestry

WORN BY - MENS - SS13


ICONS

WBMT0435GRM Texas Seal

WBMT0436NVY Pin Up

WORN BY - MENS - SS13


LYRICS

WORN BY - MENS - SS13


WORN BY --Dark MENS - SS13 WBMT0438WHT Desert Highway


LYRICS

WBMT0437CHR Hey Ho

WBMT0438WHT Dark Desert Highway

WORN BY - MENS - SS13


LYRICS

WBMT0439BLU Heaven Or Hell

WBMT0440GRM Beat It

WORN BY - MENS - SS13


WORN BY - MENS - SS13 WBMT0401WHT - Kevin


LIFE

WBMT0442WHT - Boss USA WORN BY - MENS - SS13


LIFE

WBMT0441ECRU Hells Angels

WBMT0442WHT Boss USA

WORN BY - MENS - SS13


LIFE

WBMT0378GRM Monkey On A Bike

WBMT0443WHT Open Road

WORN BY - MENS - SS13


GIRLS GIRLS GIRLS

WORN BY - MENS - SS13 WBMT0416WHT - Squeeze This


GIRLS GIRLS GIRLS

WBMT0416WHT Squeeze This

WBMT0417ECRU Penthouse

WORN BY - MENS - SS13


WORN BY - -MENS - SS13 WBMT0445WHT Old School Aztec


HIP HOP

WBMT0446BLK Peace Sign

WBMT0377BLK Mono Aztec

WORN BY - MENS - SS13


CLASSICS

WBMT0277WHT 4 Garcons

WBMT0267ECRU Stones Telephone Boxes

WORN BY - MENS - SS13


CLASSICS

WBMT0276ECRU Jump ‘63

WBMT0254WHT Keith Richards

WORN BY - MENS - SS13


WORN BY - MENS - SS13 WBMSW0447NVY - Who The Fuck?


SWEATS

WORN BY - MENS - SS13 WBMSW0450GRM - Dylan Poster


SWEATS

WBMSW0448GRM Public Enemy Target

WBMSW0449MET Dancing Skeletons

WORN BY - MENS - SS13


SWEATS

WBMSW0450GRM Dylan Poster

WBMSW0451RED Hey Ho

WORN BY - MENS - SS13


VINTAGE ROCK POSTERS

WBWT00168MUL - Joplin -Poster WORN BY - WOMENS SS13


VINTAGE ROCK POSTERS

WBWT00169BLK Psychedelic Dylan

WBWT00170ECRU Dylan Poster

WORN BY - WOMENS - SS13


ROCK N ROLL EXCESS

WORN BY - WOMENS - SS13


WORN BY - WOMENS - SS13 WBWT00171BLK - Dancing Skeletons


ROCK N ROLL EXCESS

WBWT00172BLU Sold My Soul

WBWT00173CHR GNR Tattoo

WORN BY - WOMENS - SS13


ROCK N ROLL EXCESS

WBWT00174MUL Peace & Bones

WBWT00175CHR Eat The Rich

WORN BY - WOMENS - SS13


WBWT00176WHT - Roxy Music WORN BY - WOMENS - SS13


BEST OF BRITISH

WBWT00177MET Joy Division Japan

WBWT00178GRM Unknown Pleasures

WORN BY - WOMENS - SS13


ICONS

WBWT00179BLK - Peace -Print WORN BY - WOMENS SS13


WORN BY - WOMENS SS13 WBWT00183BLK - Bianca -Heart


ICONS

WBWT00182BLK Peace Print

WBWT00181PUR Joplin Floral

WORN BY - WOMENS - SS13


ICONS

WBWT00180PNK Pin Up

WBWT00183BLK Bianca Heart

WORN BY - WOMENS - SS13


ICONS

WBWT00184MAG - Peace- Print WORN BY - WOMENS SS13


ICONS

WBWT00185BLK Joplin Tapestry

WBWT00186BLU Native American

WORN BY - WOMENS - SS13


WBWT00188BLU Love Will Tear Us Apart WORN BY - -WOMENS - SS13


LYRICS

WORN BY - WOMENS WBWT00187WHT - Beat- ItSS13


LYRICS

WBWT00189NAV Hey Ho

WBWT00190ECRU Heaven Or Hell

WORN BY - WOMENS - SS13


LYRICS

WBWT00190BLU Heaven Or Hell

WBWT00191ECRU Dark Desert Highway

WORN BY - WOMENS - SS13


ANIMAL PRINTS

WBWT00192WHT - GNR Leopard WORN BY - WOMENS - SS13


ANIMAL PRINTS

WBWT00193MAG Leopard Vest

WBWT00193MUL Leopard Crop

WORN BY - WOMENS - SS13


WBWT00194WHT - Boss -USA WORN BY - WOMENS SS13


LIFE

WBWT00194WHT Boss USA

WBWT00195WHT Kevin

WORN BY - WOMENS - SS13


HIP HOP

WBWT00196WHT Old School Aztec

WBWT00197MET Peace Sign

WORN BY - WOMENS - SS13


HIP HOP

WBWT00198WHT Peace Sign

WBWT00199WHT Mono Tribal

WORN BY - WOMENS - SS13


SWEATS

WORN BY - WOMENS - SS13


WBWSW00200GRM - Pin- Up WORN BY - WOMENS SS13


SWEATS

WBWSW00200GRM Pin Up

WBWSW00201MUL Hey Ho

WORN BY - WOMENS - SS13


SWEATS

WBWSW00202MAG Leopard

WBWSW00203MET Dancing Skeletons

WORN BY - WOMENS - SS13


WORN BY - WOMENS - SS13


Contacts Worn By Northgate House 2-8 Scrutton Street London EC2A 4RT T: +44 (0) 207 377 6333 E: sales@wornby.co.uk W: www.wornby.co.uk

Press Contact Sane Communications Womens: rachael@sanecommunications.com Mens: adam@sanecommunications.com

Credits Photographer: Mattias Bjorklund - joelandmattias.com Photographer’s Assistant: Johan Petter Weilenmann-Higashi Models: Holly Nicholson at Models 1 & Levi Morris at Premier Hair & Make-up: Stephanie G-M using Bobbi Brown & Bumble and Bumble Styling: Atip Wananuruks & Rachael Fisher Stylist’s Assistant: May Martinez

WORN BY - WOMENS - SS13


WORNWORNBY.CO.UK BY - WOMENS - SS13


WornBy S/S 2013