EMAAR ECONOMIC CITY COMPANY
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Company Business Model Trading practices Emaar Properties PJSC deals in the real estate industry where its main aim and objective is to develop state of the art properties for sale, as well as on contract basis. The company has taken to fill the void that is created by the ever growing demand for real estate properties in Saudi Arabia, particularly given that the kingdom’s government has embarked on an aggressive program that is meant to uplift the living standards of the country’s population. Apart from building ultra modern homes in cities and other areas, the company also develops master-planned communities which specifically meet customer’s every demands and wishes. Emaar’s greatest strength has been its pioneer innovation that is particularly focused on introducing new and better living concepts in the developments being set up. The company’s other business activities includes the management of real estate, most of which it was involved in their construction. Emaar, The Economic City literally manages general property and industrial parks as landlord. The company’s other business portfolio is in the services industry where it is involved in staffing of their human resources. These personnel are often outsourced. Finally, Emaar, E. C. also deals in the transportation industry where its main interests and investments are in water transportation. Despite its capital and labour-intensive business portfolio, however, Emaar, E. C. is more famous for the KEAC project where there are very high expectations from the public, investors, and the Saudi government. Although other similar projects have been lined up as a strategy of diversifying Saudi Arabia’s massive oil wealth, the KAEC project is unique and will determine Emaar’s future position as a major player in the real estate industry.
