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LOGO BOOK —OUR WORLD OF LOGOS— SECOND EDITION


Our World of Logos is the work of past and present Design Visioneers. Current Design Visioneers shown left to right, top to bottom. The collection is work created for clients of Accurate Design and Communication. TOP: Doug, Diane, Tasha, Monique MIDDLE: Shane, Louis, Nicole, Peter BOTTOM: Paul, Grace, Kit

Š 2017 Accurate Design and Communications Inc. All rights reserved. No part of this book may be reproduced, stored in a retrieval system or transmitted in any form or by any means without the prior written permission of the publishers, except by a reviewer who may quote brief passages in a review to be printed in a newspaper, magazine or journal. Second Edition


Great branding is critical in today’s fastpaced world. The purpose of a logo is to be immediately recognized, to inspire trust and loyalty. A logo acts a primary identifier to your service or business—it should help you stand out from visual clutter and make a statement. Often a logo is your first impression of a service or business, an impression that can impact perception and attitude. Key factors come together to make a great logo: typography, colour, shape and negative space all make a logo unique. These elements are used in combination to define a logo’s identity. Designers simplify these key elements to create concept and deepen meaning behind a distinctive, effective logo.

Categories of logo design

While there are an infinite number of variables that are possible with any logo design project, our designers have found that most logo design treatments will fall into three distinct categories. They can be found throughout the book.

Branding is not solely a logo, but an introduction to your brand identity. Your brand is a collection of elements that includes your logo to showcase and further elevate your identity to connect with consumers. Have a look at the Applications chapter where you can see a selection of our logos applied in real life brand identity applications and samples. We love working with non-profits, start-ups and small businesses for a whole variety of reasons. Accurate welcomes projects of all types and sizes—and we wanted our logo samples to reflect this.

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Symbols and icons, often paired with typographic elements

Typographic logos, using whitespace, flourishes or custom type

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Complex, graphic logos with pictorial representation

See our logos implemented in real applications within this chapter

ICONIC/SYMBOLIC

ILLUSTRATIVE

TYPOGRAPHIC

APPLICATION


ICONIC/ SYMBOLIC SYMBOLS AND ICONS, OFTEN PAIRED WITHÂ TYPOGRAPHIC ELEMENTS


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ILLUSTRATIVE COMPLEX, GRAPHIC LOGOS WITH PICTORIAL REPRESENTATION


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TYPOGRAPHIC TYPOGRAPHIC LOGOS, USING WHITESPACE, FLOURISHES OR CUSTOM TYPE


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group inc.

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APPLICATION SEE OUR LOGOS IMPLEMENTED IN REAL APPLICATIONS WITHIN THIS CHAPTER

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City of Ottawa Archives CITY OF OTTAWA

Travelling exhibit with typographic, chronological display panels.

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The Nature Playbook PARKS CANADA

Wordmark with an illustrative feel for a Playbook used to encourage outdoor play.

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Sustainable Electricity

CANADIAN ELECTRICITY ASSOCIATION

Iconic logo and various branding applications from postcards, advertisements to Annual Reports.

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Grain Growers of Canada GRAIN GROWERS OF CANADA

Iconic/Symbolic logo and branding suite.

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Ottawa

CITY OF OTTAWA

Typographic logo for the amalgamated City of Ottawa.

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D Sauvé

D SAUVÉ PLUMBING

Small business logo and branding.

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Family and Children’s Services

FAMILY AND CHILDREN’S SERVICES OF LANARK, LEEDS AND GRENVILLE

Not-for-profit brand with a focus connecting families to resources.

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Hyperline Branding + Packaging HYPERLINE

Rebranding program including packaging, trade show materials and sales collateral.

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Crimping tool CABLING SYSTEMS

HT-2096

For 6P6C, RJ-12 Ordering HT-2008A HT-500

Professional crimping tool for RJ-45, RJ-12, RJ-11 Professional crimping tool for RJ-45, RJ-12

HT-N468B

Professional crimping tool for RJ-45, RJ-12

HT-L2182R

Professional crimping tool for RJ-45

HT-268 HT-568

Professional crimping tool for RJ-45, RJ-12 Professional crimping tool for RJ-45, RJ-12

HT-N5684

Crimping tool for RJ-45, RJ-12

HT-210C

Crimping tool for RJ-45

HT-L2180

Crimping tool for RJ-45

HT-2094

Crimping tool for 4P4C, RJ-11

HT-2096

Crimping tool for 6P6C, RJ-12

HT-336A

Crimping tool for RG-58

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The Grounds Café THE GROUNDS CAFÉ

Brand and iconic logo design for a new modern café.

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Marché le Tropic

MARCHÉ LE TROPIC AFRICAIN

Retail brand for a niche market food and dry goods store.

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People love working with us. You will too.

Logo Book: Our World of Logos  

Accurate Design & Communications' World of Logos is a collection of hundreds of logos we've created over a 25+ year period of time. We love...

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