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Volume 2

Big Book of Illustration


Big Book of Illustration Volume 2

Welcome to our Big Book of Illustration: Volume 2. It showcases our updated collection of work recently created by our Design Visioneers for clients of Accurate as well as our favourites carried over from the 1st edition. Left to right, top to bottom: Doug, Di, Tasha, Kit, Monique, Shane, Louis, Peter, Paul, Brittany, Grace, and Tina.

Š 2016 by Accurate Design and Communications Inc. All rights reserved. No part of this book may be reproduced without the prior written permission of the publishers. We welcome you to share this book, in fact, we encourage it. Second printing


Make an impact Visuals play a significant role in communications. Illustrations in particular can be used for impact or to simplify otherwise complex concepts. They draw attention, capture ideas, teach, and entertain.

5 ways 1.  Stand out, be creative

Photos can be beautiful and very effective but sometimes the perfect image cannot be found or taken to represent a complex concept. Illustrated art is a great alternative to photography because it can support abstract messages. It also adds character to your culture and offers a unique look and feel to your materials.

Creative illustration:

The Illustration Revival The digital photography age relegated illustration to a lost art. However, the increased appetite for infographics and motion graphics has revived the importance of—­and the need for­­­—illustrators and their craft. Accurate has seen a significant surge in requests for illustrated art. You can use it to quickly convey complex data or ideas, making your communications more effective and noticeable. If you are a business, association or government trying to effectively convey your message, at some point you will need custom illustration to say what a photograph or words cannot. If you need inspiration, turn to Accurate and our Big Book of Illustration: Volume 2.

to use illustration to communicate more effectively

2.  MEASURE your success

3. Get your message across clearly

4. Make Moving Pictures

5. Instructions made easy

Yawn, another chart! Not if your data is presented as an infographic. Your audience wants you to prove your numbers. The lure of the data-driven infographic is that it makes it easier to achieve this goal because your facts are easier to understand at a glance.

Some concepts are difficult to express succinctly in words. A picture is worth a 1,000 words and illustration is a great way to represent complex concepts that just can’t be described in text.

Motion graphics, video, parallax HTML 5 and Prezi have empowered the illustrator to bring to life the once static world that caged us in print. It allows you to engage your audience in a creative experience or explain complex ideas or processes with animated infographics.

Illustrations and images, are used to teach or guide. It’s one of the reasons we love IKEA, their assembleit-yourself instructions are full of simple diagrams. It connects process to end results in the minds eye better than words alone.

Infographics: Data-driven

Original and interesting, creative illustrations make a communication piece more unique.

Put the emphasis on understanding your measurable facts.

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Page 50

Infographics: Information-driven Demonstrate a complex, descriptive concept or process.

Animation: With the surge in video, the use of motion graphics has become an attractive option—especially for short, fun character pieces or explainer videos.

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How-to illustrations: Use ‘how-to’ diagrams to teach how to do something or how something works.

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Page 4 Creative Illustrations

1 Stand out, be creative 4


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Page 50 infographics: Data-Driven

2 Measure your success 50


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COLORECTAL CANCER in CANADA COLORECTAL CANCER usually arises in the cell lining of the colon and rectum. Cells may form benign growths called polyps. Over a period of years a series of DNA mutations could occur leading the polyps to become malignant (cancerous).

2

COLORECTAL CANCER IS THE

nd

20,000

MEN WOMEN

Canadians will be diagnosed with colorectal cancer.

Canadians were diagnosed with colorectal cancer in Canada.

WILL BE DIAGNOSED WITH COLORECTAL CANCER IN THEIR LIFETIME

64%

OVER HALF

54%

Canadians will be diagnosed with colorectal cancer.

OF ALL COLORECTAL CANCERS ARE DIAGNOSED IN OLDER CANADIAN ADULTS BETWEEN 60 AND 79 YEARS OLD

of Canadians diagnosed with colorectal cancer

5+

AN ESTIMATED

APPROXIMATELY

1 in 16

AN ESTIMATED

25,000 35,000

2005

IN CANADA

1 in 14

2030

2015

MOST COMMON CANCER

RISK FACTORS: DIET HIGH IN RED MEAT AND LOW IN FIBRE

SMOKING

SURVIVE 5 OR MORE YEARS

OVERWEIGHT

50+

ARE OVER 50 YEARS OF AGE HAVE RELATIVES WITH COLON CANCER AND POLYPS

SCREENING CAN SAVE LIVES BY DETECTING POLYPS AND EARLY-STAGE CANCER. VISIT http://healthycanadians.gc.ca/ diseases-conditions-maladies -affections/index-eng.php FOLLOW US @PHAC.GC

All Canadians 50 years+ and those at high risk should be screened. Detailed information on screening can be obtained from the Canadian Task Force on Preventive Medicine.** * Age standardized is a summary measure of the rate that a population would have if it had a standard age structure. ** Additional screening recommendations available from the Canadian Task Force on Preventive Health Care www.canadiantaskforce.ca/ctfphc-guidelines/2015-colorectal-cancer

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infographics: Information-driven

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people love working with us. you will too.


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Animation

4 Make moving pictures 92


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watch It

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explore It

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watch It

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watch It

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watch It

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watch It

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watch It

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watch It

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play It Points: 1000 Timer: 00:25 Level: 2

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see It

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watch It

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watch It

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watch It

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watch It

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How-to Illustrations

5 Instructions made easy 108


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Contrôle du système

Contrôle du sys tèm e KPH

KPH

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Trim Backer rod and sealant (or spray foam) to connect the wall air barrier to the window Window shims Foil-faced, self-adhered membrane Sill flashing complete with end-dams Exterior trim Sheathing membrane (air and water barrier)

Air-tight rim wrap sealed to interior air barrier system

Sheathing Exterior insulation Cladding (any type)

figure 011 figure 007

Insulated stud wall OSB sheathing Spray insulation Sheathing membrane

Air/vapour barrier between joists

Polyolefin joist header wrap sealed to interior air barrier

Siding

Insulated concrete form (ICF) Additional insulation

Loose-fill insulation Sheathing

figure 019

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Sub-slab insulation Fabric footing-forming system

figure 017


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scan area

LONGITUDINAL + TILTED LEFT – Looking left

scan area

TRANSVERSE – Looking straight ahead

scan area

TRANSVERSE + TILTED UP – Looking upwards

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be inspired, be creative, be unique “Breaking away from the norm and casting an original footprint will bring your brand a fresh perspective. It will make you more memorable because you become unique.” Diane Dufour, President

PEOPLE LOVE WORKING WITH US. YOU WILL TOO.

Accurate's Big Book of Illustration: Volume 2  

Accurate's updated collection and history of illustrations created by our team over the decades. Includes infographics, complex illustration...

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