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Accurate’s Big Book of Illustration is a collection of work created by our Design Visioneers for our clients. Left to right, top to bottom: Doug, Di, Tasha, Christine, Monique, Shane, Louis, Peter, Paul, and Grace.

Š 2014 by Accurate Design and Communications Inc. All rights reserved. No part of this book may be reproduced, stored in a retrieval system or transmitted in any form or by any means without the prior written permission of the publishers, except by a reviewer who may quote brief passages in a review to be printed in a newspaper, magazine or journal. First printing


Make an impact Visuals play a significant role in communications. Illustrations in particular can be used for impact or to simplify otherwise complex concepts. They can draw attention, capture an idea, teach, or entertain.

5 ways

Revival The digital photography age relegated illustration to a bit of a lost art. However, people’s increased appetite for infographics and motion graphics has revived the importance of—­and need for­­­—illustrators and their craft. The industry has seen a significant surge in requests for original art as a way to quickly convey complex data, making communication pieces more effective and noticeable. If you are a business, association or government trying to effectively convey your message, at some point you will need custom illustration to say what a photograph or words cannot. If you need inspiration, turn to Accurate and our Big Book of Illustration.

to use illustration to more-effectively communicate

1. Get your message across clearly

2. Instructions made easy

3. Stand out, be creative

4. Metric your success

5. Have some Fun

Some concepts are difficult to express succinctly in words. Since a picture is worth a 1,000 words, cut back on the verbiage, and punctuate your thoughts with visuals. The human brain perceives visual information more quickly and holds it longer in the memory when a concept is seen.

Illustrations and images, including photography, are used to teach or guide. It’s one of the reasons I love IKEA, their assembleit-yourself instructions are full of simple diagrams. It connects process to end results in the minds eye better than words alone. It teaches.

A photo is a photo is a photo and with digital cameras, we see a lot of photos. Stylistic art speaks volumes to support messaging. It gives character to your culture and builds a unique vibe to your materials.

Yawn, another chart! Well, that’s what we all want right—proof that what you say is reality? And that’s the lure of the infographic.

Motion graphics, parallax HTML 5 and Prezi have empowered the illustrator to bring to life the once static world that caged us in print. Check us up on line for live links.

COMPLEX illustrations:

the much loved ‘how to’ diagrams to understand how to do something or how something works.

these could never be photography. It must be drawn to demonstrate a complex, descriptive concept.

page 5

How-to illustrations:

page 17

CREATIVE illustration:

INFOGRAPHICS: often simplistic in nature with emphasis on understanding a measurable factoid.

original and interesting applications to make a communication piece more unique.

page 29

page 67

ANIMATION: With the surge in video, the use of motion graphics has become an attractive option—especially for short fun character pieces like holiday cards.

page 81

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Get your message across COMPLEX illustrations

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Instructions made easy how-to illustrations

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Contr么le du syst猫me

Contr么le du sys t猫m e KPH

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scan area

LONGITUDINAL + TILTED LEFT – Looking left

scan area

TRANSVERSE – Looking straight ahead

scan area

TRANSVERSE + TILTED UP – Looking upwards

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Stand out, be creative CREATIVE illustration

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SAVE THE DATE! NOVEMBER 24–26, 2014 Ottawa Convention Centre Ottawa, Ontario

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Later this year, a once-in-a-decade gathering of some of the greatest minds and most influential people will come together to mark the accomplishments and advancements of genome sciences in Canada and around the world. Don’t miss this rare chance to interact with many of the leading proponents and supporters of genome sciences and innovation!


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Metric your success INFOGRAPHICS

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The OECD reported in 2012 that just 25 companies in Canada account for one-third of all business R&D.

with 500 or more employees make up more than half of all industrial R&D spending. By contrast, small companies – which make up over 98%

Research and development spending by firm size (2009)

Research and development spending by revenue size (2009)

7.9% (< $1M)

52.9%

Large (500+)

18.1

%

44%

(>$400M)

Medium (100–499)

29.1% Small (<100)

30.1%

($1M – $49M)

18%

($50M – $399M)

Source: Statistics Canada 2011

22 — C ANA DIA N CO U NCIL O F CHIEF EXECUT IVES ANNUAL REPORT 2014

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THE BIOECONOMY – WITH GENOMICS AS ITS FOUNDATION – REPRESENTS AN EVER-GROWING SHARE OF ECONOMIC OUTPUT IN CANADA AND WORLDWIDE

Measuring the Contribution of Modern Biotechnology to the Canadian Economy, Centre for the Study of Living Standards, Dec. 2011  

**The Bioeconomy to 2030 – Designing a Policy Agenda, Organisation for Economic C Operation and Development

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omises a high rate of return on investments in innovations an farms and in Canadian processing plants. A pan-Canadian will ensure food security in Canada, and lead to continued d on the global stage.

D SECTOR

MILLIONS

s Gross Domestic DP)

$86.3

in crop research

Genomics Research and Development Initiative

$12.4 Application of Genomics to Improve Swine Health and Welfare

ployment

wth (since 1997)

$8.2 Canadian Cattle Genome Project

dâ&#x20AC;&#x2122;s cereals and

and pulses produced

ldexporter of roducts

$14.8 Designing Oilseed for Tomorrowâ&#x20AC;&#x2122;s Markets

$6.3

ued

Genomics in Agricultural Pest Management

$3.4

H CAPACITY

public-private partnerships, an extensive academic and e varied agri-food research hnology clusters across the wide range of genomics

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Grape and Wine Genomics

$11.8 Total Utilization of Flax Genomics

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5


Have some fun Animation

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watch It

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watch It

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Points: 1000 Timer: 00:25 Level: 2

Play It

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â&#x20AC;&#x153;Breaking away from the norm and casting an original footprint will bring your brand a fresh perspective. It will make you more memorable because you become unique.â&#x20AC;? Diane Dufour, President

Be inspired, be creative, be unique.

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be inspired, be creative, be unique.

PEOPLE LOVE WORKING WITH US. YOU WILL TOO.


Accurate Design: The Book of Illustration