Page 1


Special Price! ONLY $20 (Reg. $24) http://bit.ly/IBBook


VOLUME 1, ISSUE III ©2010 ACCOMPLISH MAGAZINE

CONTRIBUTING AUTHORS:

Tom Haupt

Kristin Andress

Deb Scott

Ann Evanston

Eileen Roth

Caterina Rando

Joanne Lang

Julie Renee Doering

Denise Pellow

Darlene Willman

Karen Cortell Reisman

A U G / S E P T

2 0 1 0

“It is not your aptitude, but your attitude, that determines your altitude.” - - Zig Ziglar

TOPICS Your Greatness

6

Beauty of Betty

8

Eagle or Chicken

10

Home Office

16

Sponsoring Events 24 Become an Expert 28 Marketing Online

32

Profits

34

Teamwork

36

Niche & Passion

38

Time Management

40

Life Balance

42

As the tree leaves start falling and the grass stops growing, it reminds me of the cycle of life. For each passing year, there are dreams left behind unless we make them come to life. Over the past month, I have been by my 82 year old mother's bedside in the hospital. She has such a love for life and even during her most challenging times she still found ways to lighten the mood and make me smile. I've never known anyone with as much strength as she had shown. Even as I write this, I am sitting next to her giving her my love and support. This experience has opened my eyes wider than ever before. I realized we take life for granted and should embrace each situation like it's our last. To focus on what matters and let things that clutter our mind disappear. Trivial things are just a nuisance but mean nothing in the grand scheme of things. When I created the concept

for ACCOMPLISH Magazine & Radio, it was to help others reach beyond their own limited beliefs and inspire them to take a leap of faith for a more fulfilled life. Now, I realize it was much more than that. It's the new found hope that someone gets from one of our guests on our show or to know they aren't alone in their quest for success. Although this magazine is still in its early stages, we’ve experienced some incredible growth. ACCOMPLISH Magazine has made its way to TEN Countries including Canada, New Zealand, England, Kenya, Australia, Denmark, Great Britain and the Netherlands. It’s also been featured in other magazines and recently published in a collectors edition book called, “Becoming the Perfect Networker” by Ken Rochon. The ACCOMPLISH Radio Morning Show has hit the top 20 list for Business Talk Shows and has had thousands of listeners tuning in every morning at 10 am CST. Plus, our Facebook group is

reaching nearly 700 members and growing every day! As the year comes to an end, be thinking of what you want to accomplish before its over. Make every effort possible to make it happen. Find a mentor, take a class, read a book or volunteer. If there is a strong enough desire, the universe will assist you with the right opportunities and the right people to help you accomplish your dreams. One of my favorite books is called, “The Aladdin Factor” by Mark Victor Hansen and Jack Canfield. Their motto is “If you don’t ask, you won’t get!” Go out and ask for what you want! Enjoy the holidays and spend quality time with your family. Create memories that will last a lifetime! To Your Success,

P.S. ACCOMPLISH Magazine is available in full color print! Delivered to your home or office!


Broadcasting LIVE Every Weekday Morning 11/10c Start your day with us and hear from people who have Accomplished amazing things!

Listen Online at AccomplishRadio.com All shows are for one hour and replayed all day on AccomplishMagazine.com You can also listen to any of our previously recorded shows in our ON DEMAND Library!


P AG E

6

Is This Your Decade for Greatness? By Tom Haupt 2010! What an extraordinary time to be alive!

Take Risks!

“Make a copy

of your goals and give them to your family, friends or someone you want to hold you accountable!”

If I sound a little over the top, I do not apologize. I am very excited about what’s next! What’s next in my personal life, my professional life and on this planet for all of us! This will be our decade, and why not? In fact, if you’re on board, stand up wherever you are, go ahead, stand up and declare to anyone around you that this coming decade is yours! I love to challenge people in my leadership trainings on transformational personal and professional growth because taking risks and getting uncomfortable in life, is the first step of achieving all your goals and dreams. That’s right. I believe to achieve what you want, you have to start by being and doing something different, if you want to have different results. I’m not suggesting for a moment to purposely “embarrass” or “humiliate” yourself, I’m simply challenging you to take a risk and step into the world of

infinite possibilities. In nature, the eagle’s eyes are specially evolved to give it extraordinary vision. In fact, it can spot a fish from two or three miles away! Would you like to soar like an eagle in the next decade and beyond? If so, before you go any further with this article, take a moment and write out your 1, 5 and 10 year goals. Also include your vision for you and your family. Be sure to be specific and address your physical, spiritual, financial and relationship natures. Do that now. Here’s my challenge to you. It’s a big challenge and not for the faint of heart. Make a copy of your goals and vision and give them to your family, friends and to someone you want to have hold you accountable. Someone you deeply respect and someone who won’t let you slide or be a pushover. Then ask them to check in with you a minimum of once a month until all your goals are achieved. Just think of the

focus you’ll have knowing someone you respect will be checking in each month! My vision is HUGE. It’s to create a legacy to support others in achieving their goals and dreams. It’s huge, scary and risky to say the least. Obstacles and challenges may come up, however, will you be willing to support me in my vision? If so, please email me anytime at tom@tomhaupt.com and let me know how I or my staff can support you to step into your greatness and live your vision! Create yourself an extraordinary decade and remember to embrace risk, embrace success!

Tom Haupt is a best-selling author and world renowned speaker, facilitator and trainer in the arena of self-improvement and leadership training. Tom is the Founder and CEO of Tom Haupt International, an organization with a purpose to empower and inspire people to transform their lives as they step into their greatness. Tom continues his journey of self-discovery and breakthrough everyday and dedicates his life to supporting others in finding balance in their relationships, health, business and faith. He is a leading expert on creating results through risk. www.TomHaupt.com

A CCOMP LISH

MAG A ZINE


P AG E

7


P AG E

8

The Beauty of Betty By: Kristin Andress

Join Imagine Being Group On Facebook!

“My life is better than I could have imagined it would be.”

In our book, Imagine Being In a Life You Love, Betty’s story has resonated with many. Betty is 84 years oldand despite what most of us would call struggle and challenge, she has loved her life. Betty’s aspiration was to be a wife and mom and she did - and does - just that, beautifully. Betty has five children. She did not get to meet her mom, who passed away shortly after her birth, but Betty says, “I envisioned my mom being tender of heart, grateful and touched by others’ kindness.” Betty is a reflection of her mom. This is an excerpt from Betty’s story: “Glen (who Betty married at age 16 in 1942) and I spent every minute we could together. We especially loved carnivals and picnics. He passed of cancer a few years ago, after fifty-four years of marriage. I guess I attribute our success to simply loving each other. We both came from laid-back families that never fought or screamed at each other. We didn’t think people did that, and I, at least, was more mature than most sixteenyear-olds because I’d had many things happen in my life by that time. We just loved each other 100 percent. We lived in the moment, too. We thought anything was possible. Glen and I never thought about having anything on hold. We always made it, although I admit we were scared to death at times. But we always made it. I never had much in the way

A CCOMP LISH

MAG A ZINE

of material things, but I have been rich in the things that matter most. I learned very young to accept things the way they were and adjust to it. And, I applied this all of the rest of my life. I knew I had to be satisfied with the wonderful things I had in my life. I am happy. I've had a wonderful life. I haven’t done anything very important, but I've loved the Lord and my family. I've loved many other people. The greatest gift is love. I don’t have any money, but I don’t care. I can’t take it with me, anyway. My life is better than I could have imagined it would be. I just wish Glen could be here.” That still pulls at my heartstrings even though I’ve read it so many times. And, Betty cannot believe her “simple” story is in a book, whereas I believe a book could be written about her story. In Imagine Being In a Life You Love, Betty is featured in the chapter titled, Be the Author Of Your Possibilities -- because Betty chose and wrote her own script. So often a successful life is defined by what others view of it or by wealth and title. But what do you take with you? Nothing…but what can you leave behind? A life well lived and the people you raised to live it well too - those who love, honor, respect and model your values and

integrity. These characteristics perpetuate your imprint. Your life can, in part, be gauged by your memories and by how you have chosen to perceive your own life. Really, at the end of your life will you wish have worked harder or accumulated more? Will that part of your life be the memory that bursts forth first? Probably not. The only thing Betty says she ever really dreamed of was to have the best husband in the world and a long, long happy marriage and a bunch of kids. Betty says, “And that’s exactly what I got! Although we were dirt poor after the war, we didn’t care. We were so happy together.” What does make you happy within? It is tough to avoid the stigma of the external, but I encourage you to give conscious thought to what you really love and who you really are. And, whatever it is that lights you up - it is perfect for you. Experience the Beauty of Betty, and the beauty of the authentic “you”. That’s a true accomplishment. Thank you for the lessons, our beautiful, beautiful Betty. Note: Betty and her family “adopted” my mom after my parents divorced. When my brothers and I were with Dad, the Shaw family had my mom. I am so grateful to them. And, Betty is now my ‘adopted’ Grandma. Learn more about this story at www.ImagineBeing.com


P AG E

Join Our Facebook Group! Participate in the Discussions Share Your Accomplishments! Create & Achieve Your Goals! Make NEW Friends!

9


P AG E

10

The Chicken and The Eagle – Which one are You? By: Deb Scott

This article is designed to help you accomplish your goals. I love to use stories to help illustrate a point more powerfully. Stories can help you visualize yourself in the experience, expanding your creativity to determine exactly where you fit. A good story can assist you in coming to a conclusion which you may never be inspired to understand, in any other way. Great stories are; simple, fun, and easy to remember.

“Be careful

Here’s the Story…

away.

There once was a small baby eagle, which fell out of its nest from on high. A farmer journeying through the mountains found the baby eagle and said to himself, “I will have to take care of this baby eagle or surely it will die. I’ll carry it back to my farm, and take care of it until it is strong enough to fly away.”

Bewildered, the farmer asked himself, “Why should this be? The Eagle has strong wings to fly away, night or day. This eagle is free, and as healthy as can be. Why would this eagle stay on the ground in the chicken coop with me?”

This story is called, “The Chicken and The Eagle.”

what you think, perception can be reality.”

Before I share the story with you, take a moment to answer the following questions. When I ask you to describe an Eagle, what adjectives spontaneously come to your mind? Mine are strong, independent, and majestic. Now your turn: 1._____________________ 2._____________________ 3._____________________ Now, describe a Chicken, what adjectives immediately come into your mind? Mine are small, vulnerable, and noisy. 1______________________ 2._____________________ 3._____________________

A CCOMP LISH

MAG A ZINE

So the farmer brought the baby eagle back to his farm, and gently placed the eagle in a small cage in the chicken coop, surrounded by many free roaming hens. In the coming weeks, the eagle was strong enough to walk, and the farmer was very pleased. The farmer thought, “I wonder if I let the eagle walk free with the chickens, if he’ll learn to walk and fly more quickly surrounded by all the chickens?” So, the farmer let the eagle out of the cage, smiling to see the eagle smoothly transitioned in-between his many roosters and hens. Weeks went by, and the eagle continued to stay close to the chickens in the coop, never venturing to fly the slightest distance

Do you know why the Eagle never flew away to leave the chicken coop? The Eagle didn’t know it was an eagle; it thought it was a chicken. The eagle was surrounded by chickens all its life, and that is all the eagle knew. The Eagle was not limited by its physical ability to soar on high above the chickens; the eagle remained low because of its mental inability to comprehend what it was designed to be. Be careful what you think, perception can be reality. Consider the three characteristics you wrote down to describe the chicken are your limiting beliefs of yourself, your illusions, your false perceptions holding you back from accomplishing your goals and dreams.


P AG E

11

Up Close & Personal

Interview with Deb Scott Your three eagle descriptions are what you are able to express, become, and your skills and talents. These attributes will help you soar.

To Listen to If you want to accomplish your goals, you have to know: 1. Who you really are; strengths and weaknesses. 2. What greatness you capable of becoming in the best version of yourself. 3. Who do you need to associate with, or let go, to help you become the very best person you were created to be?

the interview from our Radio Show, simply click

“We become

on the blue

who we

PLAY button

with, and we

We become who we associate with, and we attract who we are.

attract who we are.”

When you understand what you are inspired to accomplish, you will be able to examine your skills to help you get there, and find a way to associate with those who have already crossed the finish line, If you’re the eagle, you are designed to fly high above vast land, strong and bold. Don’t settle for the chicken coop, when the sky is your brilliant limit!

associate

To listen to this interview go to: AccomplishRadio.com

Deb Scott is a motivation and lifestyle consultant, specializing in working with business and corporate environments to transform poor interpersonal dynamics and low-energy groups into high-powered, successful, dynamic teams. A biology major in college, Deb became an award-winning sales and leadership specialist with 20 years of background in cardiac surgery sales. Now she applies her sales and business background to motivational speaking and consulting in the fields of sales, marketing, advertising, hiring, and teambuilding. “The Sky is Green and the Grass is Blue – Turning Your Upside-Down World Right-Side-Up!” is her first book. www.GreenSkyandBlueGrass.com


P AG E

12

Question

Answer

Name:

Nancy Ferrari

Website:

www.magicalwater4ever.com

Type of Accomplishment

Business/Career

Describe Your Accomplishment and Share Your Story

My focus in life has been within the health and wellness sector and with that said, I was invited to be a guest on a BlogTalkRadio Show. It was a great experience and decided that I would host a show of my own and see where it leads me. I discovered that this was what I've been destined to do, as communication comes naturally to me, and truly enjoy the abundance of guests who come my way. I am now hosting 2-3 shows per week, booked 2 months out, and am also associated with Boomer Authority Radio Network. I will be speaking live from the Boomer Authority Radio Network broadcast booth at the AARP Convention today and am very excited for all the abundance in my life. I am reaching for the stars, for they are closer than I believed. Watch out, Oprah .. your chair will be empty after this season, and my goal is to make it my own!

What inspired you to achieve this?

Belief in myself was my inspiration. After ridding myself of fears and limiting beliefs, I now approach life as an adventure and embrace life with all my being. I never looked at the opportunity as a method to prove anything to anyone else, as I have nothing to prove. I listen to my inner voice, which never fails me.

What challenges did you have to overcome? What was the turning point that lead to your success?

The turning point was NOT to listen to adversity from others, those who always held me back from expressing my God given talents and allowed myself to move forward in life and shine.

What kept you motivated?

The love for what I do keeps me motivated. As the saying goes, "if you love what you do, you will never work another day in your life". I live with passion and purpose every day, live with positive intentions and am rewarded with the abundance of positive energy that comes back in return.

What advice would you give to someone striving to accomplish the same thing?

Follow your instincts, trust in yourself and there is nothing you can't do. Be alive while you are alive!

A CCOMP LISH

MAG A ZINE


P AG E

In each issue we will feature amazing stories from people from across the country. Some have achieved great success while others share their lifetime dream and vision. We believe, every accomplishment is important and want to hear your story. Simply visit http://bit.ly/amstory to take our online interview. All stories, big and small, will be reviewed and may be featured in a future issue of ACCOMPLISH Magazine!

13


P AG E

14

Up Close & Personal

Interview with Jim Bouchard

Hear His Success Story

To Listen to the interview from our Radio Show, simply click on the blue PLAY button

To listen to this interview go to: AccomplishRadio.com

ON THE AIR Weekday Mornings 11/10c

Jim Bouchard is an international speaker, media personality and author. His second book, "Think Like a Black Belt" is an Amazon best-seller. Martial arts transformed Jim’s self-perception and helped him realize his true potential. He began to see opportunities instead of disasters. In 2004 Jim was recognized as Master Instructor of the Year by the US Martial Arts Hall of Fame and he’s been featured twice in Inside Kung Fu magazine. Jim now tours nationally to teach his Black Belt Mindset philosophy for conference and corporate audiences. Think Like a Black Belt was published in May 2010. He appears regularly on radio and TV around the world sharing his message of excellence, discipline, confidence, leadership, focus and opportunity. www.ThinkLikeABlackBelt.org

A CCOMP LISH

MAG A ZINE


P AG E

A CCOMP LISH

MAG A ZINE

15


P AG E

16

Home Office: Avoid Problem Areas & Choose the Best Place for your Home Office By: Eileen Roth

Tip: If you work at home, you can skip the heels or tie, or even the suit, and dress "office casual" in your home office. The feeling you get from being in "work attire" may be all the impetus you need to get things done

Work From Home Tips

You know the phrase, everything in its place. The same goes for choosing a location for your home office. In the corporate environment, you are assigned a space. Whether it is a private office or just a cubicle, it is your space. At home it is important to do the same thing --designate a space that will be your home office.

floor. Shared Spaces If you cannot use an entire room for your home office, you should at least designate a space that you can call your office area every day. This room might be used for other things at other times, such as a guest room or a library room.

Separate Rooms

The best location is a separate room with a door that can be closed. Newer homes are often built with areas to use as an office, but older homes often mean giving up a space or a bedroom for the office. The advantage of a separate room is the ability to close off the rest of the house, and segregate yourself from the home environment. You may even pretend that once you walk through those doors you are "at work" just as if you had walked into a corporate office. Tip: Social people should schedule some time for networking and face-to-face meetings to meet Extra Tip: If you have the space, put a coffee their need for social interaction.

machine or small refrigerator in your home office to prevent you from running to the kitchen every time you want a drink. This is particularly helpful if your home office is up or down a flight of stairs like a basement or second

While newer homes often provide a desk in a

Tip: Put a sign on the door to your home office that says "Do not disturb" when you are on a telephone call or truly focused.

large kitchen area, this is probably the least conducive place to have an office. The kitchen has the most traffic of any place in the house because people are always going in and out for meals, drinks, and snacks. If your family eats at separate times, there may never be time for any type of privacy, making telephone calls or concentrating on work nearly impossible.

Eileen Roth, author of Organizing For Dummies®, is your Tour Guide for Success. As you travel on the road of your L.I.F.E.™ , you want to organize your 4 lanes – Location, Information, Focus and Experiences. Sign-up for free monthly Organizing ideas for the 4 lanes:

www.EverythingInItsPlace.net

A CCOMP LISH

MAG A ZINE

Tip: Set a consistent schedule so your family will know when you are working and when you are not. If you have an erratic schedule, it is more difficult for people to know when they can talk to you and when they cannot. It is also difficult for you to achieve your goals.

The family dining room table that needs to be cleared every night for dinner is not an office; it is the place to eat. If you think that is your only space, you would be better off having a desk in the master bedroom than to try working where people want to eat. Most people like to think of their bedroom as a place to relax and sleep. Use it if it is your only alternative. Perhaps you could purchase something to section this area off, like an Oriental screen, so you do not look at your bed when you want to work and vice versa.


P AG E

17


P AG E

18

Up Close & Personal

Interview with Michel Neray

Hear His Success Story

To Listen to the interview from our Radio Show, simply click on the blue button

To listen to this interview go to: AccomplishRadio.com

ON THE AIR Weekday Mornings 11/10c

Michel Neray co-authored “The Great Crossover: Personal Confidence in the Age of the Microchip”, which made it to Jack Canfield’s Achiever’s Recommended Reading List. In 2005, his chapter, “Everything Starts With A Conversation” was selected as the lead for the book, “Sales Gurus Speak Out” and re-published in 2008 for ‘Awakening The Workplace Volume 3'. He is also a co-author of “In the Company of Leaders” (2008) with 40 top North American leadership experts and authors. www.EssentialMessage.com

A CCOMP LISH

MAG A ZINE


P AG E

19


P AG E

20

Up Close & Personal Interview with

Hear His Success Story

Michael E. Gerber

To Listen to the interview from our Radio Show, simply click on the blue PLAY button

To listen to this interview go to: AccomplishRadio.com

The World’s #1 Small Business Guru! ON THE AIR Weekday Mornings 11/10c

A CCOMP LISH

Www.MichaelEGerber.com

MAG A ZINE


Michael E. Gerber is the founder of E-Myth Worldwide, the coaching, training and education firm he created in 1977 to transform the development of small businesses worldwide. Now approaching its 32nd year, Michael E. Gerber’s extraordinary work has achieved stunning results by transforming more than 65,000 businesses in over 145 countries, translated in 29 languages and use in 118 universities in the world. Gerber is the author of 13 business books, including the mega-bestseller The E-Myth Revisited. His revolutionary perspective has become the gold standard for small business development throughout the world, becoming what INC Magazine calls him: “The World’s #1 Small Business Guru,” and one of Business Week’s bestselling authors of past decades. Gerber’s passion and genius for understanding the plight of the individual entrepreneur is the crux of his tremendous appeal and success, and has formed the core value of his brand as it has evolved of three decades. Indeed, the unique ability of Michael E. Gerber’s perspective to lead broken business operators as they overcome their “entrepreneurial seizure” and begin to work ON their business, not IN it, is the very heart of the small business revolution he has driven. Now 73 years young and unquenched in his passion to transform entrepreneurship worldwide, Michael E. Gerber has more recently refocused his attention from the development of existing businesses to the special needs of entrepreneurs in the startup phase. In December, 2005, he launched a new venture for entrepreneurs seeking to create world class startups. This manifestation of realizing dreams occurs in The Dreaming Room®, 2½ day intensives which Michael Gerber has led throughout the United States, Canada and the United Kingdom. Based on his experiences with entrepreneurs in these “Dreaming Room” events, Michael authored Awakening The Entrepreneur Within. Of this new period in his life and career, Michael E. Gerber says: “There is an entirely new kind of entrepreneur awakening and coming alive in America today, and thousands are joining their ranks each week. I call the men and women joining this revolution, quite simply, ‘the awakened entrepreneur.’ The Awakening Entrepreneur ™ is inspired by the belief that to truly flourish, a business must touch the lives of each of its four primary influencers – its customers, employees, suppliers and lenders and shareholders—in a deep and meaningful way. Awakened Entrepreneurs seek a path that has, at its core, a higher, more inspiring meaning than just making money, or selling a product or seizing market share. Above all, they are trailblazers seeing to transform lives in all that they do. The companies are, unfailingly, a stunning reflection of this transformational resolve. I believe in that vision. I believe in that possibility for all who would pursue the entrepreneurial call. For this reason, everything that I do in business and every book I write from this time on will be aimed to further this cause by awakening the entrepreneur within the countless millions of people worldwide who are inspired by the possibility of creating world class companies – companies that fulfill that deep abiding vision in each of us to transform our world.” His latest book published this year, The E-Myth Enterprise, is written with that vision. Michael E. Gerber has founded eleven new ventures in the last four years. Michael lives with his wife, Luz Delia, in Carlsbad, California, where they are intentionally and joyously pursuing their shared vision for transforming the world, one small business at a time.


P AG E

22

Up Close & Personal

Interview with Dr. Stan Fine, PhD

Hear his Success Story

To Listen to the interview from our Radio Show, simply click on the blue PLAY button

To listen to this interview go to: AccomplishRadio.com

ON THE AIR Weekday Mornings 11/10c

A CCOMP LISH

Dr. Fine serves as Senior Vice President at Random App, Inc., an e-marketing software company that provides e marketing tools such as e newsletters and e CRM Software. He has held high‐level marketing positions with numerous Fortune 100 companies. As a national business speaker, Dr. Fine has presented to thousands of people around the United States. He has taught management seminars for Boston University and Inc. Magazine and has appeared on multiple radio and television talk shows. Dr. Fine has a PhD. in Business. Currently Dr. Fine co hosts a radio talk show “The How To Promote Your Business Show” on WGNU 920 AM on Wednesdays at 12 Noon CST - Dr. Stan The Business Doctor and Keith Wheeler, The Business CEO” Dr. Fine’s newest book is “How To promote Your Business With Little Or no Money’ a self help book for small business owners to grow their business in tough economic times. www.rapidemarketing.com MAG A ZINE


P AG E

23


P AG E

24

Top 10 Reasons Why Sponsoring an Event is a Brilliant Marketing Strategy By Darlene Willman In today’s new economy, budgets have been cut in almost every area, including marketing dollars. In the world of advertising, we are being bombarded every day with messages of new and improved products and services. Traditional ads that shout buzz words about how different they are from their competition or why someone should buy something, have lost their impact and prove to be a waste of money. A more effective alternative is becoming an event sponsor. Here are the top 10 reasons why it’s a powerful way to promote your company.

1.

Create, Develop and Enhance Credibility Companies in general have few opportunities to build trust and establish rapport with their customers and prospects. Getting involved with an event and being seen as dependable and supportive will accelerate the process. Attending an event is important but standing out in the crowd by being a sponsor will highlight you and your business with a captive audience.

2.

Highly Targeted Marketing Events will have a certain mix of people that are in attendance. The event organizer is responsible for creating the audience and will have a goal to bring together the right crowd that will benefit from their program. Make sure to ask who their typical audience is and determine if they will be specifically targeted to your prospects.

3.

Leveraged Lead Generation The majority of people who attend an event will most likely know others with similar interests. Remember, not only will you be in front of them but may have a chance to be recommended to their connections as well.

4.

Media Exposure All events have their own marketing efforts to make sure the event is well

A CCOMP LISH

MAG A ZINE

attend and generally successful. When sponsors decide to be involved, they will automatically get the benefit of being promoted throughout the process. Some events have local media support while others may offer national campaigns. This could provide extended exposure and visibility in markets they have not tapped into yet.

This will provide useful information and allow the company to adjust accordingly.

9.

Brand Awareness & Recognition Logo placement in a variety of places such as flyers, brochures, websites, email marketing campaigns, tickets, signage, etc. will add to increase brand awareness. Being recognized as a sponsor will communicate value and support with the audience at the event.

CONTACTS - Access to Mailing Lists, Distribution Channels, Broadcast Opportunities Acquiring a list of attendees may prove to be the most valuable asset available to a sponsor. If the event organizer is unable to provide the contact list for privacy reasons, it is perfectly acceptable for them to send your marketing message on your behalf. Before committing to becoming a sponsor, make sure you evaluate where they plan on promoting their event. With today’s advancements in social media, it’s important to know what type of online presence the event has.

6.

Generate NEW Sales & Form NEW Business Partnerships Most events will have tables available to display products or encourage people to buy on site. Consider providing a limited quantity or special discount if purchased at the event offer. Create NEW professional relationships with other sponsors, vendors, speakers and attendees.

10.

7.

The U.S. Small Business Conference™ taking place Nov. 11-13 in Dallas, TX is now accepting sponsorship requests for 2011. If you would like to be involved and participate at some level, please send an email to Sponsorships@USSmallBusinessC onference.com to receive details on a variety of sponsorship packages or to learn more about the U.S. Small Business Conference™ please visit our website for complete details at http:// www.USSmallBusinessConfer ence.com

5.

Community Involvement and Giving Back Larger, more established corporations that get involved with local events will be sending a message to the attendees that they are genuinely interested in providing support. Companies that show generosity for a cause will spark more human interest and appeal to the audience.

8.

Distribute Samples or Trial Offers Whether a company has been around for years or just starting, bringing samples to an event is a great way to “test market” before investing in a major marketing campaign. Consider giving trial offers to the attendees in exchange for honest feedback.

Tax Deduction & Write Off Some events will be in the non-profit sector which would make a portion of the sponsorship a charitable donation. For profit events will allow companies to claim the sponsorship as advertising if enough marketing is offered in exchange. Consult with a tax consultant before making any contributions.


P AG E

25


P AG E

26

Up Close & Personal Interview with David Siteman Garland

Hear His Success StorY

To Listen to the interview from our Radio Show, simply click on the blue PLAY button

To listen to this interview go to: AccomplishRadio.com

Entrepreneur, mediapreneur, speaker and author David Siteman Garland is the Founder of The Rise To The Top, The #1 Non-Boring Resource For Building Your Business Smarter, Faster, Cheaper and upcoming author of Smarter, Faster, Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business (Wiley Publishing). He writes/hosts RISE, a a web show for entrepreneurs, forward-thinkers, business owners and marketers, as well as The Rise To The Top TV show on ABC. His philosophy is simple: Money follows passion and not the other way around. What was missing was a new kind of TV and web show, one that was entertaining and educational, and that was part of an online hub that resonated with forward-thinking entrepreneurs and others that struck out on their own without multi-million dollar budgets.

ON THE AIR Weekday Mornings 11/10c

www.therisetothetop.com

A CCOMP LISH

MAG A ZINE


P AG E

27


P AG E

28

Use Your Expert Advantage & Make Your Business Thrive By Caterina Rando, MA, MCC

Become An EXPERT

Get that blog workshop scheduled, finish that article, get yourself on video. To create a clear advantage in the marketplace position yourself as an expert. As an business success coach working with entrepreneurs I tell my clients over and over 'everybody wants to do business with an expert.’ Experts share expertise. Use value-based marketing to establish yourself as an expert. This builds a reputation for you as someone who knows what they are talking about. There are several things you can do to position yourself as an expert. Here are just a few to get you started: SEE YOURSELF AS A N EXPERT

Your Name in Print Spells Expertise

If you do not consider yourself as an expert then you have two choices become an expert fast or find a new profession. You know a lot more than you think you know. No one else will see you as an expert until you first see yourself as an expert. P UBLIC

SPEAK ING

is a very important way to gain exposure and potential clients. Put together a list of a few topics you can discuss and send it out to the program chair of groups filled with your po-

A CCOMP LISH

MAG A ZINE

tential clients. Whenever your are speaking you can invite potential clients who you would like to hear you speak. Speaking gives people an opportunity to meet you and get to know you before they hire you. DO P UBLIC SEMINA RS

There are benefits to creating your own forum for presenting your work. You determine how long you will speak and what the format will be. You can target participation to people you know are potential clients for you. Many people will see your event promotion. The results will be people saying to you the ever-wonderful phase "I see your name everywhere." That is a big part of positioning yourself as an expert. W RITE

A RT ICLES

Get articles published wherever you can. Any publication, from your alumni newsletter to your local daily paper, popular websites and national magazines your clients read are a good venue for you to get your message across. Reprint all articles you have written. Send them to current clients and potential clients. Your name in

print spells expertise. CONSISTENT LY P UBLISH YOUR OW N P RINT OR E NEWSLET T ER

In addition to providing valuable content and you can also include offers and accolades for your great work, and announcements about special event. W RITE A BOOK OR A CHA PT ER IN A BOOK

Being the author of any book adds credibility to your message. If you cannot get a publisher to take your book consider self-publishing or coauthoring a book with other experts in your field. Being published gives you more confidence and medial attention. G ET SOME MEDIA COV ERAG E

Produce an electronic press kit. Send out news releases to your local paper, radio stations and TV shows when you are doing something newsworthy. When you are a guest on a show always ask for an audio or video clip so you can post it on your website, send it out to your list for more exposure and expert building.


P AG E

Up Close & Personal

Interview with Caterina Rando CREA T E P HOT O RECOG NITION

People that will not remember your name will remember your face. Then you will hear when they recognize you as an expert “I see your picture everywhere.”

To listen to her Interview press the PLAY button below or go to: AccomplishRadio.com

Whatever you decide to do to establish yourself as an expert do it consistently. To establish yourself as an expert remember the most important part is to first be the expert you are capable of being. If anyone is going to be the expert...have it be you!

“Be the expert you are capable of being”

Caterina Rando shows entrepreneurs how to build thriving businesses. She is sought after business strategist, speaker and founder of PowerDynamics Publishing which creates books that build businesses. To learn more about upcoming projects visit our website. www.ThriveBooks.com


P AG E

30

Up Close & Personal

Interview with Dawn Billings

Hear Her Success Story

To Listen to the interview from our Radio Show, simply click on the blue PLAY button

To listen to this interview go to: AccomplishRadio.com

ON THE AIR Weekday Mornings 11/10c

Dawn Billings was selected as one of the nation’s 80 emerging women leaders by Oprah Magazine and The White House Project, as well as, chosen as one of 15 “Women of Achievement” by the Cobb County, Georgia, YWCA for her socially dynamic programs and life long dedication to the benefit of women and children. As the CEO and Founder of The Heart Link Women's Network®, an innovative women networking organization, with over 140 locations in US, Canada and Australia, Dawn is committed to helping women entrepreneurs succeed. Author of over 20 books! www.DawnBillings.com

A CCOMP LISH

MAG A ZINE


P AG E

Heart Link Women's Network for Women Entrepreneurs www.HeartlinkNetwork.com

31


P AG E

32

Marketing Online: A Smart Business Strategy By Ann Evanston

Ann believes in strategy. Strategy that can be replicated for success. For two years she quietly tested her strategy and it has achieved great results. See as a small business owner, being online is about creating: 1- visibility; 2-recommendations and referrals; 3-stronger ORGANIC search engine presence; 4-opportunity to establish yourself as the true expert you are; 5-increased interviews, blog posts and publicity that comes to you; 6-raving fans (not just Facebook fans on your page, REAL fans) and customers.

So many small business owners get on what I call the “marketing roller coaster.” One day they’re saying, “ Oh, my God, I need to market myself more.” Then they’re climbing that huge hill on the roller coaster saying “market, market, market, market.” After they eventually get to the top and clients come in, they’re enjoying the rush all the way down the hill, and then “Holy cow! I don’t have clients!” and it’s back up the hill! Social networking helps you get off the roller coaster. It’s more like tending a garden — with consistent small efforts and attention, the seeds you plant will bring in a regular crop of clients. If you take small steps each day, your garden will flourish. The truth is: social networking is a core business strategy. It’s not a fad, it’s not going away anytime soon.

was launched in May 2003. It has over 75 million registered users and 2.25 million login weekly. 

Facebook was launched in February 2004. It has over 500 million users and over 60% of them log in daily. The fastest growing population in Facebook is women ages 54-69.

to show up where they are. For example: 

Are you a speaker or coach where trust is important, then build your YouTube presence.

Do you work primarily with fortune 500 companies, spend your time in the right LinkedIn groups. Are your customers moms, get on Facebook.

YouTube was launched in February 2005. There are over 2 billion videos watched a DAY.

Twitter was launched in July 2006. There are over 100 million registered users and 40% login daily to the tune of 3600 tweets per second.

Remember, network online like you do in person and it will build your business.

The Key to your success is knowing your target market and then develop a strategy

Invest the time in your marketing online and it will reward you!

Here are some interesting facts: 

LinkedIn Ann Evanston, MA is a social psychologist who has taken her networking strategies and tactics and applied them in person and online with great success. Over the last year and a half she has received a book series deal (first released April 2009), 14 speaking engagements, and over $50,000 in closed business through social networking. She is ranked #2 of top influencers in the SF bay area on Twitter and has over one million Google-able hits. In addition, she has been interviewed for the American Management Associations podcast on using Twitter and countless other radio shows and teleseminars. All due to social media. Her success comes from understanding the social psychology of networking online, a point many people miss. www.Warrior-Preneur.com

A CCOMP LISH

MAG A ZINE


P AG E

33


P AG E

34

How to Fly Above the Profit Line in Your Business Karen Cortell Reisman, M.S. Last week I spoke with Gary Kelly – the CEO of Southwest Airlines about Southwest’s flight plan, so to speak. Southwest Airlines (SWA) has had 37 years of profitability, even with a doubling of fuel costs. Here’s why: People first, low cost, great service.

Low Cost SWA knows the consumer wants value at a reasonable cost. And, SWA realizes we are tired of being charged for everything from a pillow to an exit row seat. Their

I live in Dallas – and I’ve flown Southwest Airlines many times. They’ve grown from a fleet of 3 to 540 airplanes; and 100 employees to 35,000. Even after all of these years, and their tremendous growth; I see why this business has succeeded.

People First SWA puts their people first. Who are their most important customers? SWA EMPLOYEES. Gary said, “If your employees are not happy, then the customers who use your services will not be happy. You HAVE to have a team that is thrilled to be working with you.” The SWA culture is wrapped around this principle. Employees are recognized via awards, banquets, parties, certificates AND EMPOWERMENT. Everybody at SWA has the power to make suggestions, make changes, and have fun.

tive lasting impression with everyone who flies with them. Sometimes things do go wrong. Every challenging situation is handled with a personal touch. Unhappy flyers get a personal letter and a follow-up connection with SWA. Every email is handled with a ‘servant heart’.

decision NOT to charge an extra fee for checked bags has become a huge selling factor and an even greater ad campaign - “Bags Fly Free”. Great Service Gary explained the SWA “foreverism” concept – how they aspire to create a posi-

Your business can have this same type of flight plan. Put your people first, make sure your prospects and clients understand the value behind your fees, and give great service with foreverisms. © Karen Cortell Reisman, M.S.

Ms. Reisman, author of 2 books, speaks to corporations and associations on how to communicate so your prospects/clients listen, trust, and buy from you. She also presents “Letters From Einstein”: using personal letters from Einstein, a cousin, in a message on turning tough times into productive & positive times. Watch Karen “live” at www.KarenCortellReisman.com

A CCOMP LISH

MAG A ZINE


P AG E

35

Up Close & Personal

Interview with Karen Cortell Reisman

Hear Her Success Story

To Listen to the interview from our Radio Show, simply click on the blue button

To listen to this interview go to: AccomplishRadio.com


P AG E

36

It Takes a Great Team to Create Great Things By Joanne Lang "No person will make a great business who wants to do it all himself or get all the credit." – Andrew Carnegie Are you feeling overwhelmed, know you need help but can’t figure out what to delegate or how? I am receiving more and more calls from clients saying that they want to delegate but they don’t know where to begin. All they know is that they have too much work, can’t meet deadlines and their business is suffering because of it.

Learn to Delegate

Here are a few ideas that will help you through the process: First, write down all your challenges. For instance, what projects are not getting done and which deadlines not being met. Which projects are holding you back from earning more income. Then prioritize your list.

next level or remaining stagnant. Here are a few suggestions of different projects that can be delegated: • Marketing projects: e-Newsletters, press releases, social networking, database maintenance, scheduling of appointments, business to business prospect calling, seminar assistance and seeking out and finding speaking engagements. • Administrative tasks: Setting up of new clients, data entry, bookkeeping, word processing, Power Point presentations, spreadsheets, internet research, event planning and scheduling of travel or meal arrangements just to name a few.

Get a referral from a business associate. • Go to your local Chamber of Commerce • Google Virtual Assistant and/or Personal Assistant and Virtual Assistant Directories.

Go to www.Craigslist.com and look at the Small Business ads.

There are many VA directories. It is best to use a Virtual Assistant service or an organization where they certify Virtual Assistants such as Assistu – www.assistu.com or the International Virtual Assistants Association (IVAA) – www.ivaa.org.

It is important to find a VA that It is common for business is experienced and that meets owners to generally be very the IRS requirements for Ingood with the technical asdependent Contractor. As their a personal branding mediayour strategist, Lethia is passionate about Go to You have priority list inOwens pects of business andand social www.irs.gov to see the teaching people how to think, work and live powerfully! She works with enterprising en-guideyet need help with their mar- hand and your next step is to trepreneurs who want to build a million dollar brand using cutting edge online marketing lines. find the right Virtual Assistant keting and administrative strategies that attract massive leads, more clients and endless referrals. For more inforTo learn more about building to meet your needs.visitHere tasks. mation Gettingonthe help you Lethia Owens International, Inc. please www.LethiaOwens.com. need in these areas can are a few tips on where to your virtual team, go to thepersonalassistant.com mean the difference between find that special person: growing your business to the

A CCOMP LISH

MAG A ZINE


P AG E

37


P AG E

38

You Have a Niche, a Passion and an Expertise or Not – Now What? By: Denise Pellow You Have a Niche? You’ve spent time discovering your strengths, skills and accomplishments. You’ve spent most of your career developing those skills, strengths, and experience. Now your gifts have come to light and you want to utilize them to help others or make a difference in the world, or maybe just make a living for yourself.

Join her Facebook Group!

Having spent time researching what is working and what isn’t working in today’s economy or society, you found a world problem; you found a need in business or in parenting. Have you experienced a major challenge in life or know someone who has and it touched your heart? Whatever your discoveries have revealed, this is your potential niche. Knowing yourself and your skills are the basics of what you need to get started. You develop that niche through knowledge and time. We all know that when we’ve been rewarded for our efforts, time and energy have been put forth. We gleam upon enlightenment; we relish immensely in the “ah ha” moments, but as we work on our passion; we grow in self. You Have a Passion? You found that inner feeling you can’t shake! You know it’s there and you can’t move or

work fast enough to develop it. You read, research, discover, write, talk, connect with others to get their reaction. You are obsessed; you can’t stop no matter what you do to distract yourself. People get sick of listening to you talk about that thing! What in the world has taken hold of you? That inner feeling has become a calling; you know it in your gut! You feel the world is moving so fast you will miss it! You feel you don’t know enough, aren’t worthy enough, but you still can’t stop. So, you don’t! You keep going and going until someone points out how passionate you are, they see it in your soul. That’s it! It sneaks up on you until you admit it your passion has now developed. Whatever your passion is that is the key to success. Most of us work in careers that don’t fulfill our lives, but pay the bills. I once heard that only 10% of us who work enjoy our jobs. That’s sad, and if that is you it’s time to break free and work on that passion!

work in our assigned careers, we are developing our expertise. You’re a pediatric nurse; you help sick children to heal every day. You are passionate about children and you see a need that would make their world a better place. This is just one example how a niche or how a passion can develop, out of a broader scope. Whatever the case may be, or whatever the challenges are, we can all develop an expertise from our cares and passions. If you are already an expert in your field, then by thinking outside the box is what it takes to be different and unique. When we do things differently than others; and we are gifted in our approach, this is what matters in making a difference for someone else. In my next article… Part III. Not? - Now What?

You Have an Expertise? What? You say not yet? Are you sure? We all develop an array of knowledge and proficiency as we work and grow in life, whether those strengths lie in writing, accounting, marketing, economics or government. While we

Denise Pellow, in June 2006, created KidsBeSafeOnline LLC. She is passionate about educating parents regarding technologies and its interaction with youth. Denise is an entrepreneur, Internet safety speaker, advocate, and educator. Denise is also the author of The Five Dangerous Trends Concerning Kids, Technology and the Internet and most recently featured in March 2010 Better Homes and Gardens Magazine for Family 2.0 Our Gadgets, Ourselves. www.KidsBeSafeOnline.com

A CCOMP LISH

MAG A ZINE


P AG E

39


P AG E

40

The Quest For Time Management By Darlene Willman

Balancing Act!

“We have been taught

I’m not sure if it’s possible to obtain complete life balance. I’ve been searching for the “magic formula” for years. Ask any coach about this and you’ll get a variety of answers. You’ll hear them talk about doing things in each one of the life quadrants….career, health, family, personal, spiritual, relationships. They’ll suggest you pick what makes you happy and work from there.

we fit into 3 different lifestyle patterns. One is home/ family, the other is career and the final is personal. Depending on what kind of woman you are, you might find that your focus may be defined as traditional, transitional or achieving.

sition from raising a family to developing a career and their personal attention. Their time should be split equally three ways.

Traditional women need to focus their attention primarily in the home with their family, then on their career and then themselves. Actually, it should be 50% home, 25% career, 25% personal.

To discover how much time you spend in each category, write down everything you do in every half hour and track it for 2 weeks. You’ll be amazed at the results.

to multi-task but does that really help us?”

Track Your Time

I have tried to allocate a certain percentage of my day to each of these but found it really is almost impossible. Every day there are demands on our time that can through us off the life balance wheel. Sometimes derail us altogether! One book, “Time Management Secrets for Busy Women” mentioned

The final personality type is called Achievers. These women are career women that want a family but focus on being the breadwinner. This is the one I fall into. I know I have found myself consumed with my business and on occasion left little time for my family and sometimes nothing for myself. During these times I found myself totally off balance.

Transitional women usually have trouble make the tran-

Darlene Willman is dedicated to supporting small businesses. She continues to find and share resources, referrals, and business tools for businesses locally and across the nation. Having hosted over 100 networking events in her career and publishing over 100 articles, she is a predominant leader in her field. www.SassyNetworker.com A CCOMP LISH

MAG A ZINE


P AG E

41


P AG E

42

Your Secret Keys: Keeping Life in Balance Amidst the Flurry By Julie Renee Doering Keeping life in balance while pursuing the dream life is vital to enjoying the journey.

you? If not what needs to shift? Read The Four agreements, by Miguel Ruiz

The Balance wheel we use in Spiritual life coaching is an awesome way to keep your world rockin’ in joy and love.

Life Balance

• Social and Friends spend some time every week getting out for some fun and frivolity. It is my habit to go dancing on the weekends, and catch a movie with a buddy mid week. • Emotional Ease. Check in with yourself, how has the array of emotions been in the last week? Are you getting enough rest, are you mixing in some fun with your daily routines? Do you like your Life? • Career. Are you making your career the best choice for you? Can you take it to the next level? What can you do to add joy, increase excellence and deliver more then anyone expects?

Bliss is an Inside Job!

• The Ones You Love. Are you in happiness with the ones who are closest to

A CCOMP LISH

• Finance. Boy this is not just about cash flow, do you have your investment portfolio, retirement and insurances in place? Do you have your will and trust and durable power of attorney together? Get it together and get in the flow! Suzie Orman’s Courage to be Rich is a great step by step guide book for getting it all done.

Joy and happiness, grace and ease. • Health and recreation. Are you on a great food intake plan? Do you enjoy exercising daily are you taking regular vacations? Eight Golden Keys to a life in Balance. The rewards are incredible. You will live in a different reality. When you live in this flow, this joy and fulfillment people will want to know what you do different. They will be attracted to you and you will find yourself in gratitude every moment. Blessings and Light for a day of transformation.

• Spirituality. Do you feel connected to the universe? Do you have a prayer and meditation life? Do you join in a community of spirit seekers? • Creativity; art, music, dance. This seems to be the hardest one for everybody. Tough to just play I guess. This is vital to fulfilling the recipe for

I get excited about a world filled with humans, being human, living in balance and joy! I love the thought that I could be at cause for a movement of awakening, born out of this era, where people are naturally seeking to find the inner truth of this moment and this reality. I imagine people living a life fully embodied and in balance, moving towards a spiritual awakening where facade (the things we identify as us like the things we own or the people of importance we know etc) falls away and the real human is present. In this reality love lives; truth, compassion and a person’s real worth emerges. www.JulieRenee.com MAG A ZINE


P AG E

A CCOMP LISH

MAG A ZINE

43


P.O. Box 525 St. Peters, MO 63376 636-387-3000 www.AccomplishMagazine.com admin@AccomplishMagazine.com

Because Everything is Possible

Special Guest, Loral Langemeier, America's Money Maker and the Millionaire Maker!


ACCOMPLISH Magazine August/Sept 2010  

Featuring Michael E. Gerber, author of the E-Myth Revisited. This issue is packed with great articles and interviews with highly accomplish...

Advertisement
Read more
Read more
Similar to
Popular now
Just for you