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2008 ACCJ CSR Committee Yearbook In 2006, the ACCJ convened a Task Force that worked to define CSR, surveyed ACCJ members to gain an understanding of their CSR activities, and shared its findings in a major publication at the end of the year. Building on this success, in 2007 the ACCJ created a standing CSR Committee to promote and sponsor CSR awareness, facilitate the dissemination of CSR best practices, and make a sustained contribution to the ongoing dialogue about CSR in Japan. Over the year, the committee invited a number of internationally recognized CSR authorities on the topics of CSR Dialogue, Operational CSR (“Responsible Workplaces”) and NPO Engagement. The Committee also ran a CSR Trivia Night that combined fun, special guest speakers, and fundraising for ACCJ 2007 charities. 2008 saw a focus on embedding CSR into business and community practice. A wide variety of speakers discussed how individuals, organizations and governments are actively using CSR and sustainability initiatives to create “triple-win” benefits for individual citizens, organizations, and the communities that support and benefit from them. The CSR Committee also supported the launch of the Soft Landing Program that provides employment opportunities for Japanese women who are returning to the workforce and are graduates of the Japanese government’s Second Chance Program. In addition, the Committee created and led the ACCJ “Kanreki”/Faces of CSR event that introduced the launch of the Soft Landing Program with a speech from former Minister of Gender Equality and Social Issues, Hon. Yoko Kamikawa. The Faces event also provided a panel discussion of leaders from BP, Dow Chemical, JP Morgan and Shinsei Bank about how their companies are embedding and benefiting from CSR. The event opened with a keynote speech from Lord Michael Hastings, a globally recognized leader in sustainability, and closed with a Community Action Learning event that guided participants into how to further embed CSR into their organizations and communities. In 2009, the ACCJ CSR Committee will focus on developing further understanding of the links between “Green Thinking” and commercialization that will lead to the development of a “Green Marketplace”. We feel that creating a “Green Marketplace” depends on the active participation of the business community and the acceptance of consumers of innovative and more mainstream products that will impact the future of the planet. We will focus on Green Buildings, Green Products, Green Careers and Sustainable Mobility as broad themes for our programs over the coming months. We will also look at “how businesses are run” to encourage more responsible and strategic long term decision-making and stronger internal controls through a series of corporate governance related events.

Bringing Businesses Together

CSR Yearbook 2008

Part 1: Introduction

• Message from the President • Message from the Chair Part 2: Faces of CSR

• Faces of CSR Event Overview • Introduction: Allan Smith • Keynote Speech: Lord Michael Hastings • Keynote Speech: Minister Kamikawa • Panel Speeches and Discussion • Community Action Learning Session • Scholarships for NPO Representatives • Faces of CSR Task Force • Event Sponsors and Supporting Organizations Part 3: CSR Dialogues & General Programs

• “Climate Change: An Overview for Business Leaders” • “The Greening of IT” • “Towards an Intelligent Society: A Progressive Perspective of CSR” • “Trends in Sustainable Development” • “Why Japan Pro Ball Needs its own Roberto Clemente CSR Award” • “Cause Related Marketing” Part 4: Community Service Advisory Council

• Mission & History • Sources: Amount collected from which sources • Beneficiaries • Overviews of 2009 Primary Beneficiaries Part 5: Soft Landing Program

• Soft Landing Pilot Program • Soft Landing Taskforce Part 6: Green IT

• Overview • Growing Power Usage • Seeking Solutions: The Govt. of Japan’s Green IT Promotion Council • Case Study: Microsoft 

2008 ACCJ CSR Yearbook

Message from the President

Corporate Social Responsibility Is Good Business

ACCJ members have made significant and valuable contributions to Japanese society during the ACCJ’s 60 year history. The ACCJ’s CSR Committee highlights these contributions and serves in new ways. In Japan, CSR is often identified with charitable contributions and the ACCJ does that as well. However, the mission of the CSR Committee is to help people and organizations understand and embed CSR best practices, and our companies have shown that CSR can be a part of everyday business while contributing to profitability. ACCJ corporate members are leaders in gender and age equality as well as cultural and ethnic diversity in their employment practices. As a result, our companies have benefited from the ability to hire from a larger pool of candidates and select and promote employees based on their capacity to contribute, while also serving as examples of the advantages of more open employment practices. Many American companies are working to reduce their emissions of greenhouse gases, not just because a smaller carbon footprint is good for the environment, but also because of the potential for saving money on energy costs in the long run. Some American companies are pioneers in providing day-care centers for employees’ small children. This benefit has allowed them to attract more qualified employees. Surveys of Japanese women indicate that the lack of such facilities is one factor in Japan’s low birth rate. Employer-sponsored day-care can help in meeting Japan’s demographic challenges.

areas. Companies seeking profitability in creative, thoughtful, and sustainable ways contribute to society. Many of our member companies in consumer goods, financial services, pharmaceuticals and medical devices, to name just a few, are actively trying, often in the face of entrenched regulatory practices and opposition from domestic competitors, to introduce products that will be beneficial to Japan’s consumers. By focusing on CSR, we are able to promote the businesses of our member companies while helping them better serve their customers and Japanese society. The CSR Committee has been in the forefront of these efforts and is to be commended for a job well done.

Allan Smith ACCJ President

The public has a heightened awareness of environmental issues, food safety, healthy lifestyles and healthcare. This awareness creates opportunities for products and services that contribute to improving these

2008 ACCJ CSR Yearbook

Message from the Chair

The CSR Committee worked hard over the past year to continue raising awareness of responsibility issues that deserved attention among ACCJ members. The areas of CSR that we focused upon included: Diversity, Authenticity (Issues of trust between business and society), Environment, and NPO/NGO Engagement. A series of programs covering each of these themes made for an active and productive calendar of events. Through the hard work and commitment of our members, we ran a well-received program of speaker events featuring opinion leaders and CSR experts. A major conference exploring all four of these “Faces of CSR” was attended by close to 300 people and was one of the highlights of the ACCJ 60th anniversary year. Another notable achievement of the committee in 2008 was the successful launch of the “Soft Landing Program”, which provides a vehicle for women to re-enter the workforce after child-rearing or family-related absences. This program received strong support from our member companies, and through the committed work of a newly established task force dedicated to the continued development of this project, it will continue to assist re-entering women in the future. The CSR committee continues to be a vibrant force within the ACCJ through the dedication and commitment of its members. As Chair I would like to extend my grateful thanks to all of the energetic and passionate people with whom I have had the pleasure to serve this past year. Vice-chairs: Royanne Doi, Bruce Ellesworth, Lowell Sheppard and Vivian Tokai were the drivers behind the program in 2008. Their efforts placed CSR high on the radar in a year in which the core behavior of corporations became increasingly important due to the emergence of unprecedented and difficult economic conditions. Special thanks goes to Chad Stewart for his terrific effort in making this 

2008 ACCJ CSR Yearbook

CSR yearbook a reality, providing a record of the fine work carried out by an exceptional committee this past year. The committee also thanks the ACCJ office staff, especially Mari Tamakuma and Laura Younger, without whom none of these programs could have been realized. The committee will continue to work to bring focus to key societal issues that require the attention of the corporate community, and to promote the role of business as good corporate citizens, guided by solid values and a clear understanding of stakeholder needs in an increasingly complex and global economy.

Faces of CSR Event

On September 6th, the CSR Committee held the Faces of CSR Symposium at the Four Seasons Hotel in Chinsanzo. The bilingual event marked the 60th Anniversary of the American Chamber of Commerce in Japan, and was attended by more than 247 people. The theme of event focused on CSR as “best practice” that is clearly demonstrated in the behavior of the company as a whole and its individual employees, and is recognized in a positive way by key stakeholders. Discussions covered a wide range of topics within the scope of four key facets of CSR: “Authenticity” (how companies earn trust from their stakeholders by putting words into action), Diversity, Energy and Environment, and the evolving role of NPO’s and NGO’s in context of public private sector partnerships and community engagement. The event consisted of four parts: • Part 1 included an introduction by ACCJ President, Allan Smith, and keynote speeches by former Minister of Gender Equality and Social Issues, Hon. Yoko Kamikawa and Lord Michael Hastings, Global Head of Citizenship & Diversity, KPMG. • Part 2 was a panel discussion moderated by ACCJ CSR Committee Chair, Ms. Patricia Bader-Johnston, and included Mr. Christopher LaFleur (Vice Chairman, JP Morgan), Mr. Eiji Wakiwaka (President, BP Japan), Mr. Peter Sykes (President, Chemical Automotive General Manager, Japan & Korea Region, Dow Chemical) and Tom Pederson, Statutory Executive Officer and the Chief Learning Officer, Shinsei Bank). Prior to the panel discussion, each panel member also gave a short presentation about how their company is working with a specific “face” of CSR. • Part 3 was a community action learning event designed to help the audience

discuss, digest, and take initial steps on designing ways to implement ideas they learned during the keynotes and panel discussion. This was facilitated by Dana Cogen (Senior OD Consultant, Look Consulting), Andrea Konuma (Director, Look Consulting) as well as Zach Smith, Chad Stewart and Dr. Norio Suzuki (Principals of Interkannections). • Part 4 was a networking reception to further dialogue initiated in the action learning event and build new connections among the CSR community. Highlights of the event included: Event Introduction/Introduction of first Key Note Speaker Mr. Alan Smith, ACCJ President

Mr. Smith gave a short address on the importance of CSR to society and the ACCJ; the role of the Chamber and ACCJ member companies in practicing CSR through bottom-line improvements, hiring practices and charitable contributions; and the benefits of employing Diversity best practices in the workplace. Specifically, he focused on the experience of ACCJ member companies in hiring across gender, age, cultural, and ethnic boundaries to select and promote employees based on their capacity to contribute. He then discussed how they can serve as examples to domestic firms that will need to reintegrate women, employ seniors and disabled workers, and create a workforce that more accurately reflects Japan’s demographics if they are to enable Japan to meet the dual challenges of a declining birth rate and an aging population while creating better products and services 2008 ACCJ CSR Yearbook

that meet the needs of today’s consumers. Mr. Smith then introduced the first Keynote speaker, the Hon. Yoko Kamikawa. Keynote #1: Japanese Government Diversity Initiatives Hon. Yoko Kamikawa, former Minister of Gender Equality and Social Issues

Kamikawa-sensei discussed the importance of diversity in the workplace and society and what the government is doing about it based on her experience in her role as Minister of State for Gender Equality and Social Affairs. She outlined the government’s program to accelerate female participation in leadership positions in the workforce to reach a target of 30% by 2020, as well as

the initiative launched by the government in 2007 to promote education and relearning. This program aims to equip women and other members of society who have been out of the workforce for a period of time voluntarily or involuntarily with up-to-date skills and knowledge, such as management and computer literacy skills, currently sought after in the workplace. The ACCJ is supporting this initiative through a pilot program called Soft Landing, that supports women reentering the workforce by helping them to develop the skills and confidence required by employers (for more information, see the Soft Landing section of the Yearbook). Keynote #2: Corporate Citizenship and Overcoming Cynicism Lord Michael Hastings of Scarisbrick, CBE Global Head of Citizenship and Diversity, KPMG

Lord Hastings spoke powerfully about the real change that is needed—and beginning to be implemented—in global society. At the 

2008 ACCJ CSR Yearbook

core (as Lord Hastings quotes Jeffrey Sachs) we must have the position that is the end of cynicism and the presence of leadership, authority and power. He draws on the Time Magazine list of the top “10 Ideas to Change the World”—#1 of which is Sachs’ idea of

“ending and overcoming cynicism” by taking up our “common wealth.” This “common wealth” is the mindset that every individual needs to be engineered towards being a leader who changes the things that cause a “downside” in which much of the world population become losers. Lord Hasting goes on to quote Bill Gates who (in a different Time Magazine article) provides a part of the way out of this “loser-ship.” Mr. Gates suggests that we aim for all members of society to be exceptionally successful (rather than using CSR and business to shore up weakness), we make it a practice to give away most of what we acquire, and we create development support that leads the poorest people to become independent, empowered, educated, and able to run their own lives effectively. KPMG’s focus on “realistic and practical” change provides another piece of the development puzzle. They focus on intelligence, analysis and capacity building, and use systemic and process interventions to create long-term change. For example, Michael Wareing, Chief Executive of KPMG International, was appointed as the head of the Basra Development Commission in Iraq. Also, KPMG supervises and audits the process in which monks in six temples in South-East Asia are able to feed 580,000 children. This supervision of the process allows businesses and banks to feel confident in providing the money. This integration of systemic support and individual leadership and capacity

building is the core of change. As in KPMG’s work to transform from CSR to “Corporate Citizenship,” the imperative to be leaders and change agents rests on each of as an individual—to overcome our own level of cynicism and take action. Panel Speeches and Discussion

• Authenticity: Mr. Christopher LaFleur, Vice Chairman & Head of Government Relations and Corporate Responsibility for Japan, for JP Morgan Securities Japan Co., Ltd. • Energy & the Environment: Mr. Eiji Wakiwaka, President of BP Japan K.K. • Diversity: Mr. Peter Sykes, President, Global Dow Automotive General Manager, Japan & Korea Region, The Dow Chemical Company • NPO Collaboration: Mr. Tom Pederson, Statutory Executive Officer, Head of the People and Communications Group, and the Chief Learning Officer, Shinsei Bank • Moderator: Ms. Patricia Bader-Johnson, Chair, ACCJ CSR Committee The panel session built on the individual speeches of each member and discussed the challenges faced by senior corporate leaders in embedding all of these various Faces of CSR into a whole, healthy and sustainable business. Key points explored during the session included: 1. How to build and secure trust by defining corporate objectives clearly, integrating profitability and community service, ensuring that practice follows policy, training and empowering employees to support society, planning and executing globally across communities, and shaping relations with stakeholders by proactive communication and dialogue.

becomes a danger while taking concrete action. Dealing with climate change requires building partnerships between government, business and community at both regional and global levels that create solutions applicable to each area and industry. Governments need to set effective policy and regulations. Business must contribute to carbon reductions by creating business strategies that expand the range of energy options and further develop existing technologies and materials. Communities can support by investing in these technologies and the businesses that supply them. 3. Diversity and Inclusion (D&I) is a smart business practice that involves thinking, behaving and working together in ways that attract and involve the best talent, understand and meet evolving customer needs, and develop better solutions than competitors in each market segment. Effective ways of engaging people to contribute include creating flexible working practices and policies that support women and men in combining lifestyle choices with effective careers, taking risks on people before they are fully ready—and supporting them to become ready, maintaining close dialogue with people to discover what excites and frustrates them and why they stay and leave, and setting demanding D&I goals and tracking metrics to determine progress. 4. Collaborating with effective and proven NPOs benefits the organization as much as its community. In addition to the community goodwill that is gained, the organization also benefits by more

2. Climate change is a significant risk, and good management involves anticipating and mitigating risk before it

2008 ACCJ CSR Yearbook

energized and motivated people who have developed new insights and skills through working in private-public partnerships. 5. CSR covers a broad range of crucial topics for organizations and their communities. Establishing and running a successful CSR initiative requires getting strategic clarity on which “faces” of CSR are most important for the business and its stakeholders, taking action to embed those faces into organizational action and DNA, and then measuring to determine how well you are succeeding in addressing those issues. The relative importance of each CSR “face” may shift at any given point in time based on what issues the business is facing at that time, while over the long term, working effectively with all of the faces will help the company deal more effectively with anticipating and mitigating risk and creating opportunity. Community Action Learning Session

Community Action Learning (CAL) is a best practice for team engagement that enables individual professionals to become a positive force for change by integrating and coordinating their ideas and actions. It helps people answer the question, “What can I do to make a difference right now?” Following the presentations from the distinguished speakers and panelists, the CAL session provided members of the audience with a method to share what they had learned as well as other interests, data, experiences and ideas. Given the short time available, they did not follow the usual practice of creating action plans, but some members did create action steps they could take back to their lives and workplaces. Scholarships for NPO Representatives

The CSR Committee, with the support of State Street, Silverbirch Associates and the Chubu Community Relations Committee were pleased to provide scholarships for eight representatives of Chamber supported Charities to attend the ACCJ “Faces of CSR” event. 

2008 ACCJ CSR Yearbook

Faces of CSR Task Force

The Event was planned and conducted by Ms. Bader-Johnston and the “Faces of CSR” task force who included Nuala Connelly, Royanne Doi, Elizabeth Handover, Jonathon Kuschner and Chad Stewart as well as Naoko Motoki, Mari Tamakuma, and Laura Younger of the ACCJ office. CSR Committee Vice-Chairs Bruce Ellesworth, Lowell Shepperd, and Vivian Tokai also supported the effort. Event Sponsors and Supporting Organizations

The task force would like to especially thank the event sponsors and supporting organizations that made event access possible to a broad group of people for a reasonable price. Event sponsors included: Nikko-Citi (Tier One), Aflac, Bloomberg, Shinsei Bank, Statestreet Bank (Tier Two), AIG, Chrysler, Johnson & Johnson, MediaSense, (Tier Three) Banyu, GE, Interkannections, Janssen Pharmceutical, and PBXL (Tier Four); as well as materials and location sponsors Agenda, 3M, and the Four Season Hotel. Supporting organizations included Nippon Keidanren, British CCJ, Canadian CCJ, European BC, Association of Women in Finance, Foreign Executive Women, Foreign Women’s Lawyer Association, and GOLD. Presentations On Video

A video record of the presentations created by David Adams of Tele-Planning International is also available through the ACCJ.

CSR Dialogues and General Programs

The CSR Committee’s 2008 Lunch Session Line-up included the following programs: Climate Change: An Overview for Business Leaders Mr. Donald P. Kanak, Senior Fellow, Program on International Financial Systems, Harvard Law School; former Executive Vice Chairman and COO, AIG, Inc.; and former President and Chairman, ACCJ

Mr. Kanak drew upon his decades of experience in business , advisory position to WWF in Hong Kong and China on climate change and carbon markets, and research at Harvard to give an overview of the debate over what to do about climate change and offer his own perspective. He discussed the risk that climate change poses to the world’s economy, food supplies, and biodiversity, as well as the science, the causes, and the proposed solutions. He also provided insight into the political issues that stand in the way, the “carbon markets,” and what we can and should be doing in our businesses to get ahead of current trends and take advantage of the opportunities emerging from the upcoming climate revolution. The Greening of IT Christopher Mines, Senior Vice President, Forrester Research Co-Sponsored by the Information, Communications, and Technology Committee

Mr. Mines consults with global technology suppliers by integrating market positioning and strategic execution with environmental considerations in IT decision-making. He used this background to help to define the two arenas of Green IT, how these areas

relate to CSR, how to create Green IT action plans, and how to use those plans to set goals and prioritize activities in organizations in order to improve strategy, leadership and innovation. Towards an Intelligent Society: A Progressive Perspective on CSR Patricia Bader-Johnston, Director, Communications, IBM Japan, Ltd. Trends in Sustainable Development: How to Revolutionise Traditional Perceptions & Visions Speech by Frederick C. Dubee, Senior Advisor, United Nations Global Compact

Mr. Dubee’s key point was that we can only solve the world’s problems of poverty and environmental issues once globalization itself becomes sustainable. He contrasted the traditional model of business and society as being in opposition (tension) with each other to a model of ‘interdependence’ where business maximizes markets and “commonwealth” simultaneously. For this to happen, organizations need to innovate—to change their culture, their products and services and the way they use technology to solve problems and develop opportunities in new markets. This allows them to develop access to new types of products, markets 2008 ACCJ CSR Yearbook

and customers. Mr. Dubee provided three ideas for innovations: incorporating the views of different stakeholders, broadening organizational objectives to include social goals, and including radically different markets. He also provided numerous cases and examples of organizations that are successfully applying these strategies to create more powerful “triple-bottom line” results. Why Japan Pro Ball Needs Its Own Roberto Clemente CSR Award Masanori Murakami, 1st Japanese in Major League Baseball

Mr. Murakami was the first Japanese to ever play in U.S. major league baseball. He also had a long career in professional baseball in Japan, has spent over a decade as a board member for the Special Olympics Japan and advisor to the U.N. High Commissioner for Refugees, has promoted diversity in the sport by serving as the manager of Japan’s national women’s baseball team, and is active in organizing sports events to raise funds for charity. Mr. Murakami shared his views about how pro ball has evolved and where it is going, as well as his experiences as a professional baseball player with the San Francisco Giants in 1964, the challenges he had to overcome, and the lessons he learned. The primary focus of his talk was on what needs to be done for baseball to retain its position as the most popular sport in Japan. In particular, he said that it is time for Japan to create its version of the Roberto Clemente Award, given annually in the U.S. to a player for his/ her character and charitable contributions to the community. By encouraging more baseball players to do good in their communities, the sport will connect on a deeper level with a broader fan base and be less likely to suffer from scandals.


2008 ACCJ CSR Yearbook

Cause Related Marketing Mr. Dick Hurst, Global FoodBanking Network (GFN) Co-Sponsored by the Marketing Committee Write-up by Lowell Sheppard

Dick Hurst, brings 35 years of food industry experience to the non profit sector, particularly food banking, where he has served for 19 years both at board level and as a strategist implementing cause-related marketing initiatives. Mr. Hurst, incorporated this wealth of experience into a very effective event that informed and inspired all those who attended with this unique way in which “for profit” and “non profit” can engage each other in ways that are mutually beneficial. Cause-related marketing, a growing trend in the U.S., is different from corporate giving (philanthropy) in that corporate giving involves a specific donation that is tax deductible, while cause marketing is a marketing relationship that directly benefits both the “for profit” and the “non profit.” Also featured were: • The DPJ’s Strategy for Combating Global Warming (The Honorable Katsuya Okada & The Honorable Motohisa Furukawa) • Solar Energy Market Transformation Practices (Mr. Ted James, Mr. Tom Kimbis, Mr. Kevin Lynn) • Former First Lady Hosokawa Speaks on the Founding of the Special Olympics in Japan (Ms. Kayako Hosokawa)

ACCJ Community Service Advisory Council

Based on a report prepared for the ACCJ Board of Governors by Tom Jordan and Tad Johnson. Mission

The mission of the ACCJ Community Service Advisory Council (CSAC) is to administer the contributions from ACCJ members collected to support worthy community service projects. These projects include charitable activities in the American business family and youth communities as well as selected Japanese social welfare organizations. The purpose of the grants is to assist in the community service goals of the recipients while promoting goodwill for the ACCJ and ACCJ member companies. The CSAC has two overarching policies that guide it in its selection of recipients for donations: 1. The donations should be used in Japan rather than being diffused to beneficiaries outside of Japan. 2. The recipient should be small enough that a donation of the size the ACCJ can typically make (¥500,000 to ¥3 million per recipient) is a significant contribution to the recipient. As a result of these policies, the ACCJ does not, for example, donate to organizations such as UNICEF or the Red Cross.


The CSAC was established by Board resolution in 1997. Tom Whitson, the ACCJ treasurer at the time, was the driving force behind the establishment due to his experience with and familiarity of a similar charity effort by the American Chamber in Korea. President Emeritus Tom Jordan has served as CSAC chair since its inception. The first major charity effort by the ACCJ in recent memory was after the Kobe earthquake in 1995. The ACCJ solicited donations for earthquake victims, and starting with a ¥5 million seed donation from the ACCJ general account, a total of about ¥30 million was collected and donated. The success of this effort prompted the Board to create a permanent mechanism (the CSAC) for carrying out similar activities. (Until the constitutional revision of 2007, the CSAC was known as the Community Service Fund Committee). Sources

Thanks to the hard work by all three of the ACCJ’s chapters, 2007 was a recordbreaking year with over ¥37 million collected for charity (2006 total was ¥30 mission). The ACCJ collects money through Tokyo’s annual Charity Crystal Ball in December (¥24,008,920 collected in 2007), the Chubu Chapter’s annual Chubu Walkathon

2008 ACCJ CSR Yearbook


(held for the last 16 years—¥6,635,638 collected in 2007), The Kansai Chapter’s annual Kansai Walkathon (held for the last 2 years—¥6,500,000 collected in 2007), solicitation of all members (during annual membership billing, etc.—¥156,850 collected in 2007), and extraordinary solicitations in response to disasters such as the 1995 Kobe earthquake, the Sept. 2001 terrorist attacks, and the 2004 Niigata earthquake. Beneficiaries

A great variety of charities have received donations from the ACCJ, including organizations that care for the homeless in Tokyo, children’s homes, children and families that are affected by serious illnesses, support and homes for abused women and their children, breast cancer research, camps for mentally and physically handicapped children, TELL, food distribution to the hungry, fight against human trafficking, and care for orphans and neglected children. A complete year by year list of beneficiaries is shown on the ACCJ web site. All recipients are carefully selected and vetted, and in most cases, a member of the CSAC has had direct involvement with or knowledge of a candidate organization before it is selected as a beneficiary. Every yen collected goes to a deserving beneficiary because the CSAC has no overhead or expenses. It is important to note that funds collected from sources in one year go to beneficiaries the following year (e.g. funds collected in 2007 go to beneficiaries in 2008). Beneficiaries in 2008 included: 1. Primary Charities selected from the 2007 Charity Ball YMCA/ACCJ Summer Camp for Challenged Children “Run For The Cure” to eradicate breast cancer Polaris Fund to fight human trafficking, and HELP Women’s Shelter in Tokyo


2008 ACCJ CSR Yearbook

2. Charities supported by the ACCJ Homeless Fund Sanyu Kai Homeless Center Franciscan Chapel Rice Program, and Tokyo Union Church Rice Project 3. Other charities Seibi Home for Children The Tyler Foundation Waku Waku Workshop for disabled children The Elizabeth Saunders Home Hands on Tokyo “A Dream A Day in Tokyo” The Ide Memorial Fund TELL (Tokyo English Life Line) Overview of 2009 Primary Beneficiaries

The following are brief overviews of the CSAC’s four primary beneficiaries selected for the 2008 Charity Ball who will become beneficiaries early in 2009. The overviews are based on the ACCJ Journal article “A Tradition of Giving” by Jeffrey Shimamoto. Elizabeth Saunders Home

The Elizabeth Saunders Home was established in 1948 by Miki Sawada (a descendant of the founder of the Mitsubishi conglomerate) and named for its first benefactor, Ms. Elizabeth Saunders, a longtime British resident of Japan who contributed her life savings towards creating the Home. Its original mission was to support abandoned children born to Japanese women and U.S. soldiers following World War Two. This mission has expanded to include children who cannot live with their parents due to abuse, neglect or their parents’ mentally illness. The Home has raised more than 2,000 children, and there are currently about 100 children, from ages 2-18 who live at the Home. Second Harvest Japan

Second Harvest Japan (SHJ) works with food donors to provide food to homeless support groups, orphanages, welfare institutions, and women shelters (over 180 million yen worth of food in FY 2007). At

the same time, it helps donor companies save money (35 million yen in FY 2007) in disposal and return costs. SHJ promotes and develops food banking throughout Japan while delivering large amounts of food to Kanto (40 agencies each week), Nagoya and Kansai (once per month) and Kyushu (5-6 times per year). It also provides emergency groceries to families and individuals in need through Harvest Pantry, and delivers hot meals to recipients in Ueno Park each Saturday (500 meals in FY 2007). SHJ welcomes volunteers to help deliver the food to people in need. The Polaris Project

Email for volunteering info: volunteer@2hj. org Address: Mizuta Building, 4-5-1 Asakusabashi, Taito-ku, Tokyo The Polaris Project Website: Telephone: 050-3496-7615 Fax: 020-4669-6933 Main contact email: Address: P.O Box 7, Shibuya Post Office, 150-8691 The ACCJ Homeless Fund Administered through the ACCJ Community Service Advisory Council (CSAC)

The Polaris Project is an NGO that works to eliminate human trafficking. Its Tokyo Branch, the Japan Campaign Against Human Trafficking (“JCAT”), works with antitrafficking agencies to offer Victim Outreach, Victim Support Services (including a 24 hour multi-lingual hotline service), Advocacy and Public Awareness Raising, Social Service Provider and Law Enforcement Training, Research Database and an Alert System. The ACCJ Homeless Fund

The ACCJ Homeless Fund supports charities that help the homeless in Japan. The Fund originally supported the “Onigiri” project, in which volunteers distributed rice balls to hundreds of homeless in areas such as Ueno Park and Shinjuku. The Fund has grown to supply charities with funds to offer free medical care and temporary shelter to the homeless. The Fund allows the CSAC to decide for itself the charities that best care for the homeless. Contact Information Elizabeth Saunders Home Telephone: 0463-61-0007 Fax: 0463-61-7000 Main contact email: Address: Oiso 1152, Oiso-machi, Naka-gun, Kanagawa-ken, 255-0003 Second Harvest Japan Website: Telephone/Fax: 03-3838-3827 Main contact e-mail:

2008 ACCJ CSR Yearbook


Soft Landing Program

Soft Landing Pilot Program

Soft Landing Taskforce

Royanne Doi (State Street Bank) – ViceChair of CSR Committee

Mariko Nakazono (Shinsei Bank) – Tokyo Taskforce Co-chair

Victoria Becker (State Street Bank) – Soft Landing Pilot Program organizer

Adam Kassab (Mercer Japan Ltd.) – Tokyo Taskforce Co-chair

Prof. Naoko Fuwa Thorton (Japan Women’s University) – Collaborative partner

Mari Nogami (Max Factor) – Kansai Chapter Taskforce Chair

In 2007, the Government of Japan (GOJ) started providing grants to over 100 universities willing to offer re-training programs to Japanese who wish to return to work after a career break. In response to the GOJ’s Prof. Thorton efforts, the ACCJ decided to mobilize and coordinate ACCJ member support for the re-entry of Japanese women in particular. Thus, in early 2008, the ACCJ established a pilot program that collaborated with Japan Women’s University Recurrent Education – Re-employment System to provide a half-day practical business training program on English resume writing, interviewing skills, and logical thinking. It also included a panel discussion and a networking reception, resulting in the successful hiring of one student. In September 2008, E-Central also launched a free service to potential employers to upload paid and unpaid internship opportunities, and a free service to students to upload resumes for viewing by ACCJ Corporate members.

In September 2008, the ACCJ formally announced the establishment of the Soft Landing Taskforce. The Taskforce immediately capitalized on the momentum created during the pilot stage, by continuing its relationship with the JWU students and exploring the possibility of collaborating with other universities in a similar fashion. Most importantly, the Soft Landing Taskforce will explore ways to bring together returning women and ACCJ member companies. As a significant force within the international

Victoria Becker (middle) at networking reception (courtesy of Japan Today). 14

2008 ACCJ CSR Yearbook

Left to right: Mari Nogami, Adam Kassab, Mariko Nakazono

business community, ACCJ members are well positioned to take advantage of this untapped resource of talented and experienced potential employees. Future possibilities include further practical business training sessions, ACCJ scholarships to re-training programs, company tours, job fairs, and a resume clearinghouse system to match women to available fulltime job or “returnship” opportunities. The Kansai Chapter is also engaging NPOs who help women to reenter the workforce and working to reapply the pilot program elements with these organizations.

Green IT

Article by Masaatsu Takahara Summary

Increased research into and deployment of information technology is fundamental to solving today`s environmental challenges and enabling long-term sustainability. Key initiatives include efforts to reduce IT energy consumption, rethink existing business practices and research new solutions. For example, updating current software and computer hardware can save millions of pounds of greenhouse gas emissions annually. Deployment of software and Webbased communications and collaboration systems can sharply reduce the carbon foot print of the morning commute and business travel. Development of IT systems can reduce traffic pollution and congestion, monitor and predict climate shifts and improve the efficiency of lighting and heating/cooling in offices. Growing Power Usage

Along with the increasing concern about global warming, the ever-growing energy consumption of information technology (IT) equipment, due to the progress of the information society, is a critical problem. According to a survey conducted by the Ministry of Economy, Trade and Industry (METI), the amount of information used in 2025 is estimated to be 200 times greater

than that produced in 2006. To support this increased processing of information, IT electric power consumption could nearly quintuple by 2025. Notably, the electric power consumption of data centers continues to rise sharply, and needs to be addressed promptly. In the U.S., for example, data center electric power consumption has doubled over the past six years, reaching the equivalent of six nuclear power plants. This issue needs to be urgently addressed. But it is not only data centers that need to become more efficient. Companies may own dozens or hundreds of computers and servers, and need to reduce their power consumption as well. This is not simply servers, but also desktops and laptops. The power used by a single computer may be only a modest amount, but multiplied across the globe there is a huge potential for reductions of CO2 emissions. Seeking Solutions: The Government of Japan’s Green IT Promotion Council

The Green IT Promotion Council was established in February 2008 to address these problems and support the realization of a 21st-century economy, which balances environmental protection with economic growth. Many Japanese companies and major US IT firms are working together in the Council and through international consortiums, such as the Green Grid and the Climate Savers Computing Initiative to drive greater efficiency in the use of IT and to promote the greater utilization of IT in energy-saving efforts in other sectors of the economy. Case Study: Microsoft

Rob Bernard, Chief Environment Strategist of Microsoft talked about Green IT at the U.S.-Japan Business Conference in Oct, 2009.

Microsoft strongly supports the Japanese government’s Green IT goals. New global data centers built in San Antonio, Texas and Dublin, Ireland feature state of the art 2008 ACCJ CSR Yearbook


equipment and design that have resulted in a 50 percent reduction in energy consumption over current data centers. The latest version of Microsoft`s Windows Vista, uses a default sleep mode that properly deployed can save one million pounds of greenhouse gas emissions annually for every 1000 PCs. On the server side, tests for Microsoft Windows Server 2008 reveal power savings of up to ten percent over Windows Server 2003 at comparable levels of throughput. Virtualization and power management settings provide even greater savings. Microsoft unified communications (UC) solutions are reducing the need for business travel and allowing people to work at home. At the office, an integrated platform of email, voicemail, calendaring, instant messaging and teleconferencing are making companies more energy efficient and more profitable.


2008 ACCJ CSR Yearbook

2008 ACCJ CSR Yearbook


Kanto Masonic 39 MT Bldg. 10F 2-4-5 Azabudai, Minato-ku Tokyo 106-0041, Japan 〒 106-0041 東京都港区麻布台2-4-5 メソニック39MTビル10階 Phone: (03) 3433-5381 Fax: (03) 3433-8454

Kansai Dojima Park Bldg. 5F 1-1-8 Dojimahama, Kita-ku Osaka 530-0004, Japan 〒 530-0004 大阪市北区堂島浜1-1-8 堂島パークビル5階 Phone: (06) 6345-9880 Fax: (06) 6345-9890

Chubu Marunouchi Fukao Bldg. 5F 2-11-24 Marunouchi, Naka-ku Nagoya 460-0002, Japan 〒 460-0002 名古屋市中区丸の内2-11-24 丸の内深尾ビル5階 Phone: (052) 229-1525 Fax: (052) 222-8272

ACCJ CSR Yearbook 2008  

A review of the ACCJ CSR Committee's activities of 2008