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ACCI MEDIA KIT 2013


Contact Dr Imogen Reid Manager - Membership Services and Marketing Australian Chamber Of Commerce and Industry

Level 3, 486 Albert Street East Melbourne VIC 3002 P: +61 3 9668 9950 F: +61 3 9668 9958 M: +61 (0) 457 836 763 E: imogen.reid@acci.asn.au W: www.acci.asn.au Design and Production by Monica Mosmondor.

ACCI MEDIA KIT 2013


A B O UT ACCI About the Australian Chamber of Commerce & Industry Australia’s largest and most representative business association, ACCI speaks at a national and international level on behalf of peak State and Territory Chambers and National Industry Associations from all sectors of the economy. Combined, this network represents over 350,000 businesses, which employ over 4 million people. ACCI is a not-for-profit organisation and politically independent. ACCI’s National Member Network provides the mandate and authority to be the essential connection between industry, governments, regulators and influential policy forums which affect doing business at home and abroad. We are the leading voice of business in Australia. ACCI is an independent, not for profit organisation. Partnership with ACCI through advertising or sponsorship can provide the following opportunities: ■■ Extensive reach through our member

■■ Access to ACCI’s Chief Executive,

network to businesses of all sizes, in all

Peter Anderson and other senior

industries across Australia

staff members

■■ Access to established channels of

communication to a receptive target audience ■■ Directly market to Australia’s business

leaders including CEOs, Board members and Senior Executives of ACCI’s member organisations ■■ Potential to reach more than 350,000

businesses across Australia

■■ Access to Federal Ministers and Shadow

Ministers

■■ Access to Ministerial and Shadow Advisors ■■ Access to Members of both Houses of the

Australian Parliament ■■ Access to senior officers within the

Australian Public Service ■■ Access to the Canberra Press Gallery and

key business commentators

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Commer ce & Indu stry Commerce & Industry Commerce & Industry (C&I) is ACCI’s national business publication released three times per year (March, July and November). Its content is focused on delivering incisive, high quality commentary on topical business issues – including policy and political debate. Articles are not only prepared by ACCI employees, but submitted from across our network of Chambers of Commerce and National Associations which represents over 350,000 businesses across Australia.

Frequency

3 times per year (March, July, November)

Cover Price Readership Online

$9.50

audience Distribution Target market

11,520 annually 12,000 unique page views annually National Business (including managers of small and medium sized enterprises) and political professionals, with an interest in public policy and business related issues.

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ADVERTISING RATES: FULL COLOUR ADS

1 AD

2 ADS

3 ADS

AD SIZE H x W (mm)

Full page

$2,800 +GST

$5,040 +GST

$6,720 +GST

305 x 240 +5mm bleed

Advertorial

$3,500 +GST

N/A

N/A

305 x 240 +5mm bleed

Double page spread

$5,000 +GST

N/A

N/A

305 x 240 +5mm bleed

Half page Horizontal

$1,550 +GST

$2,790 +GST

$3,720 +GST

123 x 212

Quarter page

$840

+GST

$1,680 +GST

$2,020 +GST

123 x 85

Single column Vertical

$1000 +GST

$1,800 +GST

$2,600 +GST

278 x 50

Base strip

$950

+GST

$1,710 +GST

$2,280 +GST

50 x 212

Double page base strip

$1,800 +GST

$3,240 +GST

$4,320 +GST

85 x 480 +5mm bleed

PREFERRED POSITIONS (Prices are based on full page ad)

1 AD

2 ADS

3 ADS

AD SIZE H x W (mm)

Right hand page

$3,000 +GST

$5,400 +GST

$7,200 +GST

305 x 240 +5mm bleed

Inside front cover

$3,500 +GST

N/A

N/A

305 x 240 +5mm bleed

Inside back cover

$3,250 +GST

N/A

N/A

305 x 240 +5mm bleed

Outside back cover

$3,750 +GST

N/A

N/A

305 x 240 +5mm bleed

INSERTS (up to 3 pages A4)

1 page

2 pages

3 pages

AD SIZE H x W (mm)

Up to 4 pages

$3,200 +GST

$5,760 +GST

$6,500 +GST

297 x 210

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CEO UPDATE CEO Update ACCI’s CEO Update is a weekly e-newsletter publication distributed every Monday. It includes a message about current issues prepared predominantly by the ACCI Chief Executive and current updates from across ACCI’s key policy areas: Economics and Industry, Workplace Relations, Health and Safety, Legal Affairs, Education, Employment and Training and International Affairs and Trade – including links to relevant resources. This publication is only available online. Frequency Readership Cover price Distribution Target market

Weekly (Monday) 36, 210 (yearly) FREE National ACCI national network

ADVERTISING RATES: Ad type Banner Right column ad

1 month (4 editions) $1,000 +GST $800 +GST

2 ADS (8 editions) $1,900 +GST $1,440 +GST

3 ADS (12 editions) $2,400 +GST $1,920 +GST

AD SIZE H x W (mm) 395 x 200 px 141 x 300 px

N.B Sizes for banner and column ads can be negotiated.

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ACCI MEDIA KIT 2013

3 x year

Weekly

Commerce & Industry

CEO Update

Frequency

ACCI Membership – expressly executive management and office bearers.

Business (including managers of SMEs) and political professionals with an interest in public policy and business related issues.

Target market

ACCI Workplace relations committee

ACCI Board Members

CEOs of Member Organisations

Non-member business organisations

Canberra Press Gallery

Key business and finance commentators

All members and Senators of the Australian Parliament

Yearly: 7,242

142 X 51

12,000 Unique page views annually

Online audience

Note: Readership is calculated according to circulation x 5.

Online distribution only

No available for general Yearly: 36,210 access on ACCI website

710 X 51

Note: Readership is calculated according to circulation x 3.

Yearly: 11,520

Yearly: 3,840

SME subscribers Government Subscribers

3,840 X 3 editions

Readership

1,280 X 3 editions

Circulation

All 37 member organisations

Distribution


AC C I SURV EYS ACCI ECONOMIC SURVEY SPONSORSHIP PACKAGES About the Surveys ACCI produces four quarterly surveys per year, with three currently open for sponsorship. These include ACCI Survey of Investor Confidence, ACCI Business Expectations Survey, and ACCI Small Business Survey. Each survey is carried out by ACCI’s Economics Unit ensuring a robust statistical methodology is applied. Partnering with ACCI ensures national coverage of your brand and access to many additional, targeted communication channels. Fast facts: ■■ ACCI’s economy surveys are frequently used

by the Reserve Bank of Australia to provide indicators of national industry conditions. ■■ ACCI’s

economic surveys are amongst

the most widely recognised and reputable across Australia. ■■ ACCI’s surveys have established histories and

enable access to time-series data. ■■ Collectively

Media coverage: Each year, ACCI’s economic surveys generate high levels of media attention. ■■ In 2011, the combined direct media hits

across the four surveys were approximately 65. ■■ These

included

substantial

articles

and

opinion pieces in Australia’s quality press such as The Australian, the Australian Financial Review, The Age, Sydney Morning Herald and the Herald Sun (including weekend editions). ■■ The surveys are routinely covered by national

broadcast media such as Sky Business News and ABC News 24, ABC News Radio and other state providers such as 3AW, MTR, 2GB, 2UE, 5AA, 4BC, 6PR. ■■ Each survey is distributed to over 500 media

contacts,

including

the

Canberra

Press

Gallery. ■■ In 2011 the combined online viewing of our

surveys was 40,000 hits. ■■ In 2012 ACCI has adopted the use of social

media site Twitter and as such, survey media will now also be distributed via this medium.

ACCI’s surveys are sent to

over 4,000 respondents, four times per year equating to a reach of 16,000 businesses annually.

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ACCI Survey of Investor

ACCI Small Business Survey –

Confidence – Quarterly

Quarterly

Description: ACCI’s quarterly Survey of Investor

Description: ACCI’s Small Business Survey is

Confidence fills an important gap in Australia’s

a quarterly national barometer of business

economic surveys by focussing on the direction

conditions in firms that employ less than

and the constraints on investment caused by

20 employees. ACCI’s Small Business Survey

a range of economic and institutional factors.

provides vital economic insights into this crucial

The survey covers the following industries:

segment of Australia’s economy. ACCI’s Small

mining and resources, manufacturing,

Business Survey is one of the most substantive,

construction, retail/wholesale, trade and

scientifically robust surveys of its type, attracting

export, accommodation, insurance/property/

substantial media coverage.

business services. Frequency: January, April, July and October Sample size: approx. 700 Established: 1996

ACCI Business Expectations Survey - Quarterly Description: The ACCI Business Expectations Survey is Australia’s most comprehensive national quarterly survey of business expectations. It has a consistently larger sample size than similar research and covers business of all sizes operating in all industry sectors.

Frequency: February, May, August and No vember Sample size: over 1,700 Established: 1996 Sponsorship package per survey: The ownership of the survey will remain with ACCI who will manage the survey and the related administration. As Principal Sponsor, your company will have exclusive rights with ACCI to promote the survey and its findings and be recognised as the sole sponsor for the period of the agreement.

Frequency: February, April, August and November Sample size: approx. 2,000 Established: 1991

Principal Sponsorship includes: 1.

Naming rights for the duration of the

partnership agreement. I.e.

[Your company name] ACCI Small

Business Survey.

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2.

All survey material would be branded

with your company name. These would

include all printed copies, electronic /

online versions, media releases and

briefing material.

3. Access to survey data prior to the

release date.

4.

Permission to include additional

questions (subject to approval) to

the survey.

5. Two speaking opportunities on survey

release date with media (door stops,

radio or television interview).

6.

Permission to post survey results on your

company website and provide

hyperlinks to ACCI’s website.

7. Principal Partner status on ACCI’s

website which receives 25,000 hits

per month.

8.

Five tickets to ACCI’s Annual dinner held

in Canberra during November and

access to VIP reception and

acknowledgement of your company

as a Principal Sponsor throughout the

evening. 9. Permission to exhibit branding / exhibition

stand at ACCI’s Annual Dinner.

10.

Three full page colour advertisements in

ACCI’s publication Commerce &

Industry. COST: Subject to discussion.

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eve n ts EVENTS ACCI Annual Dinner November, Canberra Held annually in November, ACCI’s Annual Dinner is an end of year celebration, reflecting on the year that’s been and future issues within the areas of business, politics, government and public policy. It draws together a highly influential audience of businesses leaders, politicians, Member CEOs and Board members, decision-makers and journalists. Previous Guest Speakers have included senior politicians such as the current Prime Minister the Hon. Julia Gillard MP, former Prime Ministers John Howard MP and Kevin Rudd MP, current Treasurer the Hon. Wayne Swan MP and former Treasurer Peter Costello. The ACCI Annual Dinner represents an excellent opportunity for brands to engage with a select and receptive audience, whilst also providing support for the aims of the Chamber and Association movement. This year, we will celebrate the 20th anniversary of the merging of the Australian Chamber of Commerce with the Confederation of Australian Industry to become what is known today as the Australian Chamber of Commerce and Industry (ACCI). This was a historical event in our Chamber’s history and highlights the continuing strength of our business voice, which through our predecessors has over 100 years of history and institutional standing Attendance: 200 – 250 delegates

ACCI MEDIA KIT 2013

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sp o n s or s h ip packages Sponsorship packages:

Principal Sponsor $15,000 ■■ Verbal acknowledgement by the Master

■■ Your company’s logo and hyperlink on

of Ceremonies at the beginning and

ACCI’s home page and sponsors page for

conclusion of the evening.

one year, which receives over 100,000 hits

■■ One mention of your company as Principal

Sponsor by the Chief Executive during his address. ■■ Your company is mentioned in all media

related coverage generated from the event. ■■ On screen promotion during the event of

your company name and logo as a Principle Sponsor. ■■ A five minute speaking position during the

formal course of the evening. ■■ Acknowledgment of your company’s

support in event related publicity.

annually. ■■ 10 complimentary tickets to the dinner

(1 table) including beverages. ■■ Photo opportunities with top table guests

(permission to use photographs in your own marketing materials). ■■ Permission to set up a promotional stand in

the foyer during the drinks reception. ■■ Invitation for 2 representatives from your

company to attend ACCI’s General Council meeting held the following day in Canberra. ■■ Double page advertorial in ACCI’s national

publication Commerce & Industry (edition of your choice).

■■ Your company’s logo featured prominently

on all printed event-related materials (promotional fliers, invitations and dinner programme).

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Associate Sponsor

Supporting Sponsor

$10,000

$5,000

■■ Verbal acknowledgement by the Master

■■ Verbal acknowledgement by the Master

of Ceremonies at the beginning and

of Ceremonies at the beginning and

conclusion of the evening as Gold Sponsor

conclusion of the evening as Supporting

■■ On screen promotion during the event

of your company name and logo as an Associate Sponsor. ■■ Acknowledgment of your company’s

support in event related publicity ■■ Your company’s logo on all printed

event-related materials (promotional fliers, invitations and dinner programme). ■■ Your company’s logo and hyperlink on

ACCI’s sponsors page for one year. ■■ 5 complimentary tickets to the dinner

including beverages. ■■ Photo opportunities with top table guests

(permission to use photographs in your own marketing materials).

Sponsor ■■ On screen promotion during the event

of your company name and logo as a Supporting Sponsor. ■■ Acknowledgment of your company’s

support in event related publicity. ■■ Your company’s logo on all printed

event-related materials (promotional fliers, invitations and dinner programme). ■■ Your company’s logo and hyperlink on

ACCI’s sponsors’ page for 6 months. ■■ 2 complimentary tickets to the dinner

(beverages excluded). ■■ Photo opportunities with top table guests

(permission to use photographs in your own marketing materials).

■■ Permission to set up a promotional stand in

the foyer during the drinks reception. ■■ One page advertorial in ACCI’s national

publication Commerce and Industry (edition of your choice).

■■ Permission to provide promotional material

for the event’s goodie bag ■■ One half page advertisement in ACCI’s

national publication Commerce and Industry (edition of your choice).

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c o r p orate leadership serie s Corporate Leadership Series ACCI’s Corporate Leadership Series are exclusive, intimate events designed to facilitate thought leadership and networking between business leaders, the media and politicians. Attendance is by invitation only. The Guest Speaker is selected on the basis of their profile and standing on both the national and international stage. Previous speakers have included prominent business persons, Ministers and senior political journalists. Attendance: 20 – 30 delegates

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Sponsorship package: $5,000 (per event) ■■ One mention of your company by the Guest

Speaker during their address. ■■ One mention of your company by ACCI’s

Chief Executive. ■■ Your company name will appear in the title

■■ Permission to set up a promotional stand at

the event. ■■ One page advertorial in ACCI’s national

publication Commerce & Industry (edition of your choice).

of the event name i.e. ‘[company name] – ACCI Leadership Dinner Series’ ■■ Your company is mentioned in all media

related coverage generated from the event. ■■ On screen promotion during the event of

your company name and logo as Principal Sponsor. ■■ Your company’s logo featured prominently

on all printed event-related materials (promotional fliers, invitations and dinner programme). ■■ Your company’s logo and hyperlink on

ACCI’s Sponsors’ page for six months. ■■ Two complimentary tickets to the dinner

including beverages. ■■ Photo opportunities with the Guest Speaker

of the event (permission to use photographs in your own marketing materials).

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ACCI Media Kit 2013  

ACCI's 2013 medai kit outlines opportunities for partnership, advertising and collaboration.

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