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Principle Creative makes advertising easy. We develop powerful creative strategies that accomplish your advertising and public relations objectives. From basic brochures to complete campaigns, you’ll deal directly with the creative professionals working on your projects. No middle man, no inflated costs – just practical solutions, innovative concepts and stellar service.


market marketing

creative

Principle One

Demographics are good. Psychographics close the deal. Knowing what your prospects think and feel will engage and expand your market. This is how your message becomes a solution to their problems and relevant to aspirations. This is the Principle ammunition behind a strong marketing strategy that gives you an excellent return on your investment. Our ability to get into the mind of your target market is the reason our clients say we always exceed their expectations. • branding • advertising

public relations

• direct mail • emerging media solutions • research and strategy • media buying & planning


2008 VOL 2/ISS 1 • SPRING

inpatient Outlook

gy Pharmacolo ion in rehabilitat

Brooks Unveils New Hip Fracture Wing and Program

PROJECT: Marketing support; advertising, and marketing strategies. Campaign and marketing material development.

an in-depth seminar

on the drugs

commonly used

ation

in modern rehabilit

were transferred and n March 1st, patients -art wing for admitted to the new state-of-the Eighteen new private Hip Fracture patients. two of which are specifically patient rooms were opened, patients. The bariatric bariatric designed to manage this a Liko Lift System and rooms are equipped with patients in safe management of ceiling lift assists the staff

O

up to 600 lbs.

were unbelievable. Advanced Topics in “The nurses Management and Treatment of there They were ALWAYS right them and so very need I when all hospital encouraging. I wish s nurses.” nurses were like Brook

BAck injuries

Inpatient Admission

& security, level of patient privacy To provide the highest with its own individual each patient room is equipped tion. This allows for computer for staff documenta patients documentation on the efficient and accurate for staff through accessible easily is via a computer that also Every patient room is a locked keypad station. keypad medication boxes with equipped with individual medications are dispensed access to ensure that management for enhanced medical accurately and timely easy double doors allow for of the patients. Extra wide equipment, and bariatric transport of beds, stretchers, walking smooth with designed patients. The floors are laminate appealing in a mix of surfaces and are visually the risk of thresholds, which reduces and tile. There are no bathroom. and patient’s room falls when entering the offers superior patient ® The Versacare Bed System are for easy operation. There comfort and intuitive controls patients features that help keep numerous patient assist the in transferring. If needed, safe while in bed and for a chair making it easier into beds can even transform of daily to manage routine tasks caregivers and patients and designed with foam mattresses living. These beds are issues. to reduce the risk of skin continuous low pressure healing to manage and aide in The new beds are rated in feature stages. Scales are a built skin breakdown at all weighing patients. of the new beds to ease

s: (904) 858-7685, (904)

A Guide To Your Child’s Gross & Fine Motor Development

for kids to be kids again. 858-7672 Fax, www.broo

ksrehab.org

At Brooks, we measure the success of our youngest patients by hugs, giggles and playful smiles. Our highly-qualified pediatric specialists provide comprehensive care for all the physical and emotional needs of young bodies and minds in our cheerful children’s wing. We’re proud to partner with Wolfson’s Children Hospital in providing the greatest care possible for our most precious patients.

www.brooksrehab.org

CLIENT: Florida State College

on i t a d n u Fo unity

a Comm

FloRid

ge

Colle

mmu he Co t to t RepoR

nity

2008

PROJECT: Complete marketing support; advertising and marketing strategies. Campaign development, media buying, marketing material development and web development.

Spring

ting

CLIENT: Brooks

2

It’s not It’s not latee. too lat Classes Start January 5.

to get Help the Great Ways

at all Look Registration is going on now! www.fccj.edu

yingfo Pang 4rCoClleolgelege Payi

www.fccj.edu

www.fccj.edu

can do! Imagine what you


design marketing

creative

P r i n c i p l e Tw o

What catches the attention of a soccer mom is likely lost on a corporate executive. Yet both may be part of your target market. Our dedicated team of award-winning copywriters and art directors know how to protect and enhance your brand identity while tailoring messages to different market segments. • logo and corporate identity • sales and marketing collateral • corporate communications

public relations

ZVED’s visio n is to im infectious d ise human inte ases us ractions w

ZVED –

zoono

ThE Fo ZVED boast

s more than

1,000 peop

DPD The Divisio

n of Parasi

tic Diseas

es

– Malaria s urveillance, p control reven – Parasitic Dise Eradication ase Elimination

– Neglecte d Tropical Dis eases – CDC Dru g Service – Healthy water

DVRD The Divisio

n of Viral & Rick

ettsial Dis

eas

− Viral hem orrhagic feve Rift Valley rs: Ebola, Fever − Prion dise ase, inclu ding CJD − Othopoxv irus, smallpox − Rabies

− Rickettsia : Q f Spotted Fever ever, Rocky Mount ain

− HPV

− Chronic F atigue Syndro me − Infectious disease p athology


CLIENT: JU School of Orthodontics PROJECT: Managed complete marketing support; advertising, public relations and marketing strategies. Campaign development included media buying, marketing material development, web development and customer communication program.

1000

Acros

s

Jacksonville

ver four div

3

ntion and

and

ses

n

isions:

2

oNs

DVBID The Divisio

n of Vector -Borne Infe

ctious Dis

eases

− West Nil e Vir Dengue, Yell us, Equine Encephalitid ow Fever, es, Japanese Encephalitis, Chikungu nya − Bacterial Zoonoses − Flea-bor ne diseases su ch as plague − Tick-bor ne diseases su ch a tularemia s Lyme an d

4

DFBMD

5

The Divisio n of Foodb orne, Bact & Mycotic erial, Diseases

– Anthrax – Brucellos – Botulism

is

– Surveilla nce for fo od borne dise – Petting z ase oo safety – Fungal in fections

6

Zoonotic Diseases: App roximately percent of infe 75 ctious disease humans that h s affecting ave emerged last two d during th ecades are dis e eases of anim origin; ap proximately 6 al 0 percent of a human patho ll gens are zoon otic.

Foodborn e Illness: M ore than 76 m cases of food illion borne illn esses arise ea year. ch

Vector-Borne Diseases: The been 1.5 m re have illion Wes t Nile Virus infections since 1999 a nd 2.5 billion people are at risk for dengu than 100 end e in more emic countrie million cases s with 50 of dengue fev er each year.

Malaria: T here are betw een 300 and 500 million c ases of malari and one milli a worldwide, on malari a deaths each year. Approxim ately 1,30 0 U.S. travele contract mala rs ria each year.

Healthy Wat er: One b illion peo the world ple in lack access t o safe water fo drinking, personal hyg r iene and dom use. estic

The Threat of Bioterro rism: ZVED scientists and resea rchers work o bioterrorism c n ritical age nts.

Why Z VED?

ur DiV isi

ple spread o

1

Why N oW?

CLIENT: U.S. Center for Disease Control

mprove he alth by red ucing the h sing a comp ealth impa rehensive a ct of with the na pproach to tural envir onment are ensure that healthier a nd safer. – Mergi ng the otic disease responsibilities for s at the anim al-human i nterface.

PROJECT: Developed new graphic identity and brand for CDC’s National Center for Zoonotic, Vector-Borne, and Enteric Diseases (ZVED). Produced collateral materials and other communication tools to introduce the new agency.

ZVED National Center for Zoonotic, Vector-Borne, and Enteric Diseases

We bring great

homes to life.

CLIENT: Atlantic Home Technologies PROJECT: Developed various marketing collaterals and a public web presence to communicate and market to homeowners and home builders.


public marketing

creative

Principle Three

You’ll have a Principle advantage in our public relations staff. You’ll work with experienced professionals who come from the reporting side of media and, for decades, have cultivated invaluable relationships with key news media representatives. We work with them every day, placing news stories, press releases and executing public outreach campaigns. • political and fund-raising campaigns • special events • change and crisis communications

public relations

• media and stakeholder relations


relations CLIENT: Better Westside Project/Neighbors Protecting Neighbors PROJECT: Managed the entire campaign developing message strategy and collateral pieces. Planned $1 million television and radio media campaign resulting in an unlikely 60–40 voter referendum victory.

CLIENT: daniel PROJECT: Managed all aspects of the agency’s $300,000 annual marketing and communications program including media planning and buying as well as collateral development and public relations.


Founding Principles No client is too small or too large to benefit from our Principles. We serve small business start-ups and large nonprofits, Fortune 500 companies and huge government/education organizations. They choose us for our track record, talent, innovation and energy. They stay with us because we respect their budgets, their deadlines, and because we provide them creative solutions that work. You can count on the same. Ten years ago we established this agency on the core principles of an absolute commitment to customer service, a determined effort to produce high-quality work without exorbitant costs and a constant focus on results-oriented deliverables. We have been successful because we’ve kept our focus and we keep our word. Let’s talk about smart solutions, innovative concepts and stellar service for you and your company.


marketing BRANDING A DV E RT I S I N G DIRECT MAIL E-MEDIA SOLUTIONS RESEARCH AND S T R AT E G Y MEDIA BUYING AND PLANNING

creative LOGO AND C O R P O R AT E IDENTITY SALES AND MARKETING C O L L AT E R A L C O R P O R AT E C O M M U N I CAT I O N S

public relations CA M PA I G N S SPECIAL EVENTS CHANGE AND CRISIS C O M M U N I CAT I O N S MEDIA AND S TA K E H O L D E R R E L AT I O N S


PRINCIPLE C R E AT I V E 9957 Moorings Drive, #406 Jacksonville, Florida 32257 voice: 904.880.9595 fax: 904.880.9594 www.principlecreative.com


Principle Creative Capabilities