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Project 2 Biodiversity Alex Beaumont BEA11327323

PLANT off

Brief

Research

initial ideas

plant off


brief

other thing theory biodiversity

Team formed. Blog: otherthingtheory.tumblr.com

Team AIMS - To be Interactive / Proactive - Create awareness for importance of biodiversity in urban areas. - Reconnect humans with nature

Environments Products

Subordinates of nature, Born into our culture, Integration by choice - Work alongside an established organisation

Controlling Biodiversity

Recreating our environment, Human Input

- Transform disused spaces - Reintroduce of native plants

Intercultural Behaviour

Differences/Similarities, Human behaviour similarities with ants - Ensure accessible information available

Mental Evolution

State of making everything easier, Pauses physical evolution

- Create a cost effective solution to problem.


Research Global Biodiversity Outlook 2010 Initial research into what is already being done by those in power and the statistics of how successful government action plans are. The report shows that almost all targets set to improve biodiversity across the world, spanning all issues, have not been met. Clearly it is down to the public to start changing things one bit at a time.

UNEP Biodiversity Publication Sections from the publication which we took interest in, looking into specific problems: “Genetic diversity is being lost in natural ecosystems and in systems of crop and livestock production. Importatnt progress is being made to conserve plant genetic diversity, especially using ex situ seed banks.” “Invasive alien species continue to be a major threat to all types of ecosystems and species. There are no signs of a significant reduction of this pressure on biodiversity, and some indications that it is increasing.”

Guerrilla Gardening

Natural History Museum

Gardening on abandoned land, or land that is not cared for by anyone. Usually done in secrecy, converting derilict land into a vegetable patch or a flower garden, in an effort to make the area of use or more attractive.

As a group we visited the Natural History Museum to soak up some inspiration and to try and spark some ideas for our biodiversity topic.

The first recorded was in 1973, Ney York. Since then it has grown into a form of pro-activism, with numerous social networks and communities.

We found it very beneficial going out as a group, talking about ideas along the way and picking up new information.


The london orchard project is a fairly recent initiative promoting orchards and fruit trees in London. They work with communities to plant and harvest apple, pear and plum trees to help rediscover the pleasures of eating home-grown fruit. Just because its a city doesnt mean we cant use the natural spaces around.

Trees for Cities is a charity that aims to inspire people to plant and love trees worldwide, creating a social cohesion through tree planting and education. They manage projects across the UK and Worldwide. Community-led design is an integral part of the landscaping projects. Involving local residents, schools and community groups helps ensure the sustainability of these green spaces.

A £4.2m scheme to plant one million trees over the next four years has been unveiled by the government. It will see trees planted in urban areas of England that need them most, aiming to reverse declines in the rates in the number of trees being planted in towns and cities. Trees for Cities and the Tree Council will be involved in the Big Tree Plant scheme.

London Wildlife Trust is the only charity dedicated solely to protecting the capital’s wildlife and wild spaces. Thier mission: - Campaign to protect London’s wildlife and natural spaces - Engage, inspire and enable Londoners to learn about and enhance their local environment - Manage land for wildlife with local partners to high standards - Raise public awareness and influence policy-makers so that wise decisions are made concerning London’s wildlife and natural spaces and people’s access to it

professional talks Kew’s Millennium Seed Bank Partnership aims to save plants worldwide with a focus on plants most at risk and most useful for the future, for example medicine. Plants provide the air we breathe, clean water and we all rely on plants for food. Today, around 100,000 species of plant are faced with the threat of extinction. Plants are dying out largely due to human activities.. Clearing of primary vegetation, over-exploitation and climate change are all causing species losses.


volunteering

We decided to volunteer for a Trees for Cities planting day after speaking with them about what they do. It was great helping out, talking with other participants and getting out in the fresh air! Afterward there is this satisfying sense of achievement, one which I think many could benefit from.

- Age range. Majority 40+. No youth - Most new to experience, few regular members - Full enthusiasm and interest - Freindly atmosphere We would of liked to have seen more people our age participating. Our target audience then is the youth, and to create something engaging that communicates to that age range.


initial ideas

Biodiversity Supermarket This adresses the ‘lack of contact’ between people in the city and nature mentioned by London Wildlife Trust. We are familiar and safe around brands and products that we consume.

Seed Scatter Project Inspired by the talk from Kew Gardens, covering extinction rates and options with regards to replanting and introducing near-extinct plants into their original area or a new area. Which would in turn increase the biodiversity. Our aim would be to promote the scattering of seeds, maybe specific seeds in designated locations.

Planting Disused Spaces There is a vast amount of disused spaces around London. These buildings may have had a purpose in the past but now they are just skeletons. By encoraging people to occupy these spaces with plants, we would be putting new life into the empty shells, forming ‘structural lungs’ for the city. Donations from nursaries would kick start growth.

An interactive supermarket infographic where the number of products stacked on the shelves represents the number of this species left in the UK. By taking them off the shelf ie. buying the product, users would literally be decreasing the number of certain species. This could then effect other shelves and the overall supermarkets biodiversity to show participants the consequences of their actions.

Track My Seed Participants are encouraged to take ownership a plant, planted somewhere in the city. Status and growth of the plant are recorded, via a mobile app or website, and can be shared amongst a community. A range of competitions would run to keep users interested. Such as planting in the most outrageous location or the most plants in an area.

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Survey

plant research Most of the research conducted and initial ideas revolve around plants. We agreed it was important to find out about species of native plants and also thier different growing requirements. This would ensure the best chance of growth in urban areas. This included plants across all seasons and conditions.

92 Percent believe there is not enough biodiversity in their area.

38 percent believe they do not contribute enough to the environment.

82 percent would like to participate in increasing biodiversity.

Glaucium corniculatum ‘Burnt Orange’ - Horned Poppy - An unusual deep orange - Easy to grow even on poor soils

- Ideal for direct sowing in spring. - Position: full sun

- Age range - Majority <30 - Awareness of existing organisations - Majority unaware - none already members Hesperis matronalis - Sweet Rocket

- Ability to grow and nurture a plant - Majority have ability - Knowledge of biodiversity issues - Limited but all inclined to take action if informed

Target Audience: ‘Broadcast Society’ Those that use social media to share and regularly update content, generally youths.

- Llilac and purple flowers - Sweet and spicy fragrance. - Attracts beneficial insects.

- Hardy Biennial. - Parts of these flowers are edible. - Position: sun or semi shade

Primula veris - Cowslip - Meadow and hedge row plant - Flowers spring. Height 23cm (9in). - Parts of these flowers are edible. - Fragrant lemon yellow blooms. - Easy to grow in sun or part shade. - Position: sun or semi shade


moss graffiti

seed delivery There are many methods of spreading seeds, particularly in urban areas and for guerilla gardening practices.

Clay Seed Grenades As a method of â&#x20AC;&#x2DC;green promotionâ&#x20AC;&#x2122; moss graffiti would reduce waste products and act as a natural inoffensive paint.

For the random seed scatter. Pack mixed seeds into a clay shell and thow in your desired spot.

Ingredients: Moss, Natural Yoghurt, Water gel, Water, Sugar Steps. Collect - Mix - Blend - Spread - Wait We decided to test out the method to see if it would be suitable for our project, for advertising and spraeding message.

Seed Paper Can be used for printed material such as business cards or card shapes. Seeds pressed into paper during production.

Seed Bombs A mix of seeds and dirt compressed into a grow bomb. Can be catapulted or placed directly in the ground.


plant off A territorial plant tagging competition where teams battle to transform urban areas into a greener landscape by planting seasonal seeds. The competition consists of 3 teams, whose mission it is to secure sections of the battleground by planting the most seeds. The competition is split into seasons, each featuring carefully selected native plants as ammo, suited to the time of year for optimum grow potential.

Participants join the competition and are put into one team. Team specific seed ammo packs can then be purchased via the website. A live battleground map on the website shows the locations of current planted seeds and which sections they are in. Users then plant in a chosen area, photograph the tag via the mobile app and upload to the main battleground map. The team with the most seeds planted in a section takes it. Next invade another teams space to make it your own!

aim

To encourage and re-establish contact between people and plants whilst increasing native biodiversity.

JOIN

PURCHAsE

LOCATE

message

By actively participating we have the ability to change and improve the environment around us.

share

UPLOAD

PLANT

concept

To create a campaign that encourages the urban youth to reconnect with nature.

map

invade


identity

3.

1.

2.

4.

plant off plant off plant off Plant Off

1. Team colours 2. Battleground Map 3. Poster example 4. Typefaces (descending): Rex Bold, Rex Inline, Rex Light, Rara Dolor.


prototypes

Seed delivery - Ammo pouch - Seedbag - Lino prints

BACK

FRONT

FRONT

- Seed cards - Seed tags - Tear-off seed tabs

JOIN

PURCHAsE

LOCATE

share

UPLOAD

PLANT

map

invade

JOIN

seeds

LOCATE

share

UPLOAD

PLANT

map

invade

SPring

BACK

SPring

SPring

FRONT

SPring

www. plantoff .com

www. plantoff .com

plant off

www. plantoff .com

tag

BACK

Plant off

JOIN

seeds

LOCATE

share

UPLOAD

PLANT

invade

www. plantoff .com

map

Out of the seed bombing methods the seed paper seemed to be the most appropriate. Its clean, easy to carry and printable. A business card size would fit in a pocket, wallet or one of the ammo pouches. Digital printing would be ideal

but only cost effective if bought in bulk. We decided a lino stamp would be suitable for producing ammo for green week and the tags would be printed digitally. Tag is left on show after user plants and photographs for upload to map.


website

app concept

1. Splash screen 2. Promo video 3. Seed Store 4. Camera/uploader 5. Battleground 1.

2.

4.

5.

Features:

Facebook was used to form a Plant Off Base as it is the largest and - Profile creator most well known social database, - Random team selector making it simple for people to get - Live Battleground map displaying involved. To build an interactive map users plant tags showing which for a website was out of our skill set team owns which territory. but using facebook as a Beta version - Seed Store for ammo purchase would allow users to upload thier - Team events photos and tag thier team with the - Promo video seeds locaion, atleast for Green Week

seed ammo red seed ammo blue seed ammo yellow

3.


promo video


Green week preparation

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Seed Cards Badges Display Pots Logo Banner LogoTree Wrap Hoodie Team Flags

exhibition Around 100 seed ammo cards were made from seed paper, a lino stamp, string and the team tags. These were given out during the exhibition with encouragement and infomation about the competition. The promo video was an efficient method of explaining the idea, with people taking genuine interested in the concept.

Future for Plant Off To start Plant Off will be tested on a controlled battleground, in Elephant and Castle as seen. From there it can be refined and upscaled across other London Boroughs. Once a live map is up and running alonside the website and store the process will become much smoother and therefore more engaging. The app should appeal to our audience, with the aim of starting a trend.

Plant Off  

A territorial plant tagging competition where teams battle to transform urban areas into a greener landscape by planting seasonal seeds.

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