Radio Frequency Identification (RFID) technology is a method of identifying unique items using radio waves that communicate between RFID tags and readers without line-of-sight readability. Application areas include person identification, logistics, pharmaceutical, access control, security guard monitoring and asset management. One of the areas where RFID promises excellent potential is in the retail industry for the tracking of goods and products throughout the supply chain. There are concerns around numerous RFID adoption barriers. Decision makers in the South African retail sector seem to be adopting a wait-and-see approach. In an attempt to identify and explore these barriers, a literature review was conducted identifying 29 unique barriers to RFID adoption. A survey instrument, informed by these barriers, was constructed and administered to members of the retail sector in South Africa. The research reveals that the South African retail sector is aware of the benefits in...