Analysis of the profile and motives of internet voting users in Geneva (Switzerland) shows that the common explanations of political participation ignore a subjective — or affective — dimension of political participation. This emotional dimension is the driver of internet vote use. Coincidentally, iVoting is mostly used by citizens who describe themselves as irregular voters or abstainers. This points to invisible barriers to political participation, as these citizens do not lack resources or knowledge, but the desire to participate by the common paper-based channels. For them, political participation is a self-centered process. Ultimately, this reflects a deep shift in the political life, from class-based choices to individual choices in the realm of public affairs. The present-day common good is defined by an aggregation of individual wills.